Winter Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

Digital Marketing Certification Introduction

The Direct Marketing Association of Northern California brings you live online and recorded marketing workshops which you can take à la carte or for a certificate in digital marketing. The workshops are for those who are ready for more in-depth training on digital marketing or demand generation topics. The workshops are practical and tactical, with step-by-step instruction and integrated case studies. More than 1,000 professionals take advantage of over 35 workshops dates and times offered per year.

To earn a certificate in digital marketing, all you need to do is complete 8 workshops within a two‑year period. The workshops are offered as live online or you can order the recorded classes. You can take any combination of live or recorded classes you like.

We know that marketing technology never stays the same and we update our courses every quarter to offer the very latest information. A very unique feature of our workshop offerings is that we will send you updated versions of your workshop for as long as we have your up‑to‑date contact information.

After each live online workshop you’ll receive the recording and all promised follow up documents from the instructor. Even if you sign up for a live online class and miss it, don’t worry, the recording will be sent to you the afternoon the workshop is offered.

See below for this next quarter’s upcoming live online and all pre‑recorded workshops:

Google Ads Workshop List

Workshops Live Online Workshops Pre-Recorded Online Workshops
Google Ads Three-part Series (learn more) ENROLL NOW (LIVE)
(Pre-Recorded Online)
Google Ads Fundamentals (learn more) ENROLL NOW
(Friday, April 9)
(Pre-Recorded Online)
Google Ads Intermediate (learn more) ENROLL NOW
(Friday, Apr 16)
(Pre-Recorded Online)
Google Ads Advanced (learn more) ENROLL NOW
(Fri, April 23)
(Pre-Recorded Online)

Digital Marketing Certification Requirements

If you decide you want a digital marketing certificate, complete any 8 total certification workshops (on site or online), taken within two years of starting. Of course, if a search marketing certificate isn’t in your immediate plan, you can take as few or as many of the online certification workshops as you’d like.

Students who complete a certification program will receive a frame-able Certificate of Completion as well as a digital badge to include on your website, blog, email signature, or social profiles.


Log-in Information
A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each live workshop, or the day of enrollment in pre-recorded workshops.

It’s recommended live workshop participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).

Live Workshops are recorded. The recording will be available on-demand after completion for registered attendees.

Registered pre-recorded workshop attendees will also have the recording available on-demand.

The recorded courses can be viewed as many times you want. You can stop and start in the middle of the video as many times as you need.  You will also receive the course workbook in PDF format.

DMAnc Member: $200 / per course
non-Member: $250 / per course

Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.

For More Information:
Contact Laurie Beasley at 408-782-0046 x21 or [email protected].

Registration Terms & Conditions:
Students must provide a valid email address so that course workbooks and/or webinar links can be sent in advance of webinar/workshop.

To cancel enrollment in a live workshop, e-mail us at  [email protected]; you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.

The DMAnc reserves the right to cancel and re-schedule webinars/workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group.

Free Lifetime Workshop Updates:
As long as we have your up-to-date contact information you’ll be sent several times per year updated workshop recordings and slide presentations at no charge.