Stay Informed

The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.

This 2-module workshops series will teach you what you need to know to formulate a successful video content strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Quick summary of key takeaways:

• The correct mindset and focus necessary for starting your channel with the best chance of success.
• The different content types at your disposal, and their pros and cons.
• Strategies and techniques for building your audience on and off YouTube.
• Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
• The video upload process, from export settings to thumbnails to keyword tags, and more.
• How to improve video SEO and SERP ranking.

Key takeaways: In this class you’ll learn:

• Overview of the social media landscape in 2023 and benefits of using social media marketing.
• A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
• Fundamentals of an effective social media strategy.
• Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
• Finding relevant and top performing hashtags in your industry.
• How to successfully grow your following using organic tactics.
• How to develop digital media without a graphic designer or video editor.
• How to calculate the best times and days to post for maximum reach and engagement.
• Social listening and sentiment analysis.
• Best practices for recycling evergreen content.
• Free and paid tools and apps that help with managing multiple social media accounts.
• Creating a useful content calendar and an editorial calendar to streamline the social media management process.
• Monthly statistics and reporting that matters.
• How social media integrates with other facets of digital marketing.
• Eight planning checklists, workbooks, and templates to help get and keep organized.

Course Key Takeaways:

• Gain hands-on experience in planning, shooting, and editing short-form marketing videos for Social Media.
• Introduction to video content strategies and platforms.
• Understand pre-production: storyboarding, creating shot lists, and writing scripts.
• Practical experience in using camera angles, shot types, and camera movements to convey a brand story.
• Understand technical camera aspects such as shutter speed, aperture, ISO, and white balance.
• Basic editing techniques and principles, including adding graphics, captions, sound editing, and color correction, using Adobe Premiere Pro and CapCut.
• Exporting video to different specs for different social media platforms.

Key Takeaways:

• Prepare and connect to different data sources (both online and on-premise).
• Build data queries and manipulate their results.
• Create interactive data visualizations that professionally present your data.
• Create new custom fields using formulas to dig deeper into your data.
• Build automated, interactive dashboards and reports that communicate your data effectively.

The new AI tools, including OpenAI's ChatGPT, Microsoft Bing Chat, Google's AI, and others, mark the greatest shift in digital marketing since the beginning of the web. These tools help you to work better, spark creativity, and increase productivity. Our three-session workshop gives digital marketers the knowledge and skills to use these AI tools, resulting in improved efficiency and productivity in their marketing. This course takes a practical, hands-on approach, emphasizing applicable tools and techniques.

Quick key take-aways:

• LinkedIn Campaign Manager overview.
• LinkedIn ad auction need-to-knows and top tips.
• LinkedIn campaign structure best practice with campaign demo.
• How to create winning LinkedIn Ads.
• LinkedIn ad formats & ad types.
• Creative top tips.
• How to setup your campaigns effectively.

Key takeaways: In this class you’ll learn:

• Revisit and refresh your social media strategy to incorporate the latest trends and features.
• How to meet new audiences where they’re spending their time.
• Demystify new social media algorithms.
• Stories, reels and video content.
• Increase reach and engagement across social media.
• Explore influencer marketing.
• Social selling features and trends.
• Creative approach to customer service on social media.
• Improve your social media management process.
• Learn about new tools and apps to assist .
• Receive templates for a 2026 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.