Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Effectively placing and managing Google ads requires an understanding of all of Google’s ad management tools, including keyword-driven RSA (Responsive Search Ads) and theme-driven pMax (Performance Max) ad types. You need to know how they function, how and when to use them, what kinds of content to create for them, and how to maximize them to place your ads above your competitors’—while getting better results with lower bids and budgets. This Google Ads Masterclass, taught by expert Andreas Ramos, will teach you what you need to know in three information-packed modules. You will also see proven methods to apply AI tools for better ads.
Bonus: Course significantly updated for 2024. While Google is always making changes to its ad platforms, the shifting landscape of the Google anti-trust litigation and its policies regarding cookies have been making many marketers uncertain about using Google Ads. We’ll help you navigate these changes.
Throughout, we’ll also introduce you to AI tools and techniques and show you how to use them to make your job faster and easier for tasks ranging from keyword research to generating text and images for ads.
The modules are hands-on and practical, with many examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including examples you can copy, paste, edit, and use immediately. Whether you do the work yourself, or manage staff, agencies, or consultants to do the day-to-day work, your new understanding of Google Ads platforms and strategies will make you more effective at every aspect of running your ad campaigns.
Description:
Module 1 explains how Google Ads uses accounts, campaigns, ad groups, keywords, themes, ad creative, and landing pages. You’ll learn about the latest changes to the platform and Google’s business model, and how that affects how you manage and maximize your campaigns.
We’ll show you how to save time using AI to define your campaign, discover more about your target audience, and write ads that speak to your audience.
We also cover how to research and find keywords, and then use AI to categorize them, find the most important ideas, and sort your keywords by competition, intent, seasonality, and more. You’ll also see how to test thousands of keywords to find the ones that get impressions and clicks.
Key Takeaways:
In Module 1, you’ll learn:
Bonus: All attendees will get Andreas Ramos’ book, Prompt Crafting for Digital Marketing.
Description:
In Module 2, you’ll gain an understanding of the types of Google ads, including the Responsive Search Ads (RSA) and Performance Max (pMax) ads, and how they work.
Our section on pMax covers what it is, examples of results, how to set it up, and how to adjust the settings. You’ll also learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other code lets you give special offers to mobile users or returning visitors.
Finally, we look at A/B Split Testing. This invaluable technique can tell you which ad is statistically better, do it quickly, precisely, and without any special software.
Key Takeaways:
In this class, you’ll learn:
Description:
In this module, we’ll explore the secrets of the Google Ads engine. You’ll learn how the bidding system works and how to use lower bids and budgets to outperform your competitors.
We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click). With this knowledge, you’ll be able to increase your Quality Score, which lets you lower your bids yet rank higher.
You’ll learn how to optimize your Google Ads account for maximum results by managing bids to KPIs. The module also covers additional Google software that lets you manage dozens of accounts in one control panel. Finally, we’ll show you how to manage Google Ads by time zones, continent, and language.
Key Takeaways:
In this class, you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
Great resource for beginners or experienced marketers wanting to broaden their skill set.
A knowledge packed two hours instructed by an expert – well worth my time to attend! The content and handouts will become a valuable resource as we navigate and build out our digital strategy for the rest of 2022 and 2023.
This is an in-depth rundown of everything one would need to get started on the Google Ads space. With three separate sessions of increasing complexity, these seminars prove to contain great value for those new to Google Ads as well as experienced veterans alike.
The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!
This course is great – it’s extremely helpful with step by step processes!
The workshop provided valuable information, especially for the novice. The presenter was approachable and encouraged we ask questions.
Loved the in-depth approach to the background of Google Ads and the optimization tips.
Module 1: Google Ads and Keywords.
Wednesday, Sep 18, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: Creating and Managing RSA and pMax Ads, Plus New AI Tricks to Work Faster & Easier.
Wednesday, Sep 25, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 3: Bids and Budgets.
Wednesday, Oct 02, 2024
from 12:00 p.m. to 2:00 p.m. PDT.