DMAnc.org Online Certification Workshops
Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 3 Only (Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT)): regularly $300 now $225. Enroll here.
Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.
Why Take this Course?
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. This the third of three workshop modules that show you how to install and use Google Analytics 4.0.
In this third workshop, you learn how to create your reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the custom reports you need using the Explore tool.
Explore, the report creation tool, has dozens of options to create personalized reports that fit your organization’s needs.
This is the core idea of GA4. GA4 gives you the tools to select and present your data. Instead of using GA3’s ready-made data, you become a data analyst.
Another major new feature is predictive analytics. Google AI uses your data to predict audiences (such as men 18-24 in California who use desktop computers or women 25-34 in New York who use Android phone) who are likely to buy from you in the next seven or thirty days. You can use this to create marketing to reach those audiences.
This class uses a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can recreate the reports.
We will send you a 15-page handout with numbered steps so you can create your custom reports.
You can follow along with your GA4 account or use Google’s publicly accessible GA4 account.
(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
The Google Analytics 4.0 course series is a three-module workshop series. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a significant discount. Take the courses either live or recorded.
Workshop date and times:
Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT).
Key Takeaways:
- The Explore Tool: How to create your customized GA4 reports.
- We start with a quick overview of the tools and features in the Explore tool.
- The template gallery and the types of reports that you can use.
- An acquisition report.
- A conversion report.
- User behavior report.
- Predicted top spenders report.
- Ecommerce report.
- Gaming report.
- User lifetime report.
- How to see anomalies in your data.
- How to use Segments to create audiences in your reports. You can create just about any kind of group as a segment for further analysis and comparison.
- How to use filters to focus the data in your reports. Instead of all cities in the world, you can see only the cities in your state.
- The predictive metrics report is new in GA4. Google uses your data to predict the demographics of who will likely buy from you.
- Finally, a few notes on the future of Google Analytics.
How to Convince Your Boss Why You Should Take this Class:
Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.
With objective data, your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
- The Google Analytics 4.0 workshops are hands-on and practical.
- You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 4.0.
- Workshops are live, so you can ask your questions.
- Can’t attend live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
- Screenshots with step-by-step instructions in numbered lists with links.
- You can copy the examples, edit them, and use them in your work.
- Each section has handy checklists that you can use for your work.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
- Guide to using the Explore tool. Fifteen pages of numbered steps show you how to build your reports.
- A list of the 1,300 topics that Google uses for targeting in marketing.
Who is the course for?
By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.
The Presenter:
Andreas Ramos
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
If you are tired of getting the Google run-around with finding answers, this is the course to take. The presenter is an expert.
A lot of information to digest, but Andreas guided us through the most important concepts and provided slides and documentation that are very detailed for future use.
Great class and very meaningful and useful content.
