Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshops $1,200 now 45% off—$660. Enroll here.
This is part 3 of a 4-part Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design; deliverability; data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples, and checklists you can implement immediately in your company, no matter what email-sending platform (ESP) you are using. The series is led by Kate Barrett, Founder of eFocus Marketing, instructor at the Chartered Institute for Marketing, and author of the bestselling book “E-telligence. Email Marketing isn’t dead, the way you’re using it is”, available on Amazon. You can take these courses à la carte, individually, or as a 4-part Email Marketing Masterclass series bundle for a significant discount.
(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit recordings.)
Description:
A good email marketing strategy is made up of many different types of email for both B2B and B2C businesses—the more targeted and personalized those campaigns are, the better the results you’ll see.
But, in order to achieve this, you have to understand—and fall in love with—your data; the foundation of all high performing email strategies.
Once you understand what data you have available in your business and what you’d love to have in the future (as well as how to get it!), you can start to understand all the opportunities it opens up to send emails at times relevant to your subscribers (based on their behavior for example) or personalize your content to ensure the suggestions for products, content or services you’re making, are right for that individual subscriber, at the right time.
In this class we’ll explore all the different types of data you already have available to you, what’s missing, and how you can add it in the future. We’ll also look at the top-level legal considerations of gathering data for marketing, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series, and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.
Regardless of which email platform (ESP) or vendor you currently use (or may decide to move to), this class offers system-agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.
Workshop date and time:
Tuesday, October 24, 2023 (9:00 am to 11:00 am PDT).
Key Takeaways:
How to Convince My Boss Why I Should Take This Course:
According to eConsultancy*, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To make a lasting impression, businesses need to provide personalized content that creates a unified journey across channels. Email marketing is at the forefront of delivering on customer’s expectations of personalized communications that deliver on their expectations, with the right content and offers at the right time. This email series prepares marketers to think through how to turn your email marketing program into a customer-centric, high-performing multi-touch digital experience.
*Digital Trends 2022 Experience Index Adobe and eConsultancy
The Presentations:
Download Material:
Who is this Course For?
Anyone who manages the email marketing and marketing automation strategy for their company, including Email Marketing Managers, Demand Generation Managers, eCommerce Managers, Digital Marketing Managers, and Agency Account Managers who manage the email marketing strategy for their clients.
The Presenter:
Founder
eFocus Marketing
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 14 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Some of the companies she has worked with or trained include Return Path (now known as Validity), Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others. Kate is a member of the DMA Email Council, regularly speaks at events around the world, and is a marketing lecturer for the IDM and CIM in the UK, and in the USA the DMAnc.org’s Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design; deliverability; data and personalization, and optimizing content and offers through the customer journey.
Kate is also the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’, available on Amazon.
Testimonials
The email marketing workshop with Kate was super informative. It helped create a strategy to take back to my team to enhance our existing email marketing campaigns.
No fluff. No sales pitch. Just actionable insights from a very knowledgeable presenter!
Great presentation. Enjoyed finding ways to avoid being put in spam folders and keeping relevant.
All sessions so far have been very helpful. Can’t wait for the next one!
I highly recommend attending all 4 workshops, even if you have been an email marketer for a while and have experience. The presentation is great and the content is very interesting, Kate even included the new trends and what to keep an eye on for the future. Even though you may think you know many things, you’ll definitely learn new things. Plus it’s great to have a refresher, so you don’t forget your basics and go back to what works.
Fall Discounts: 25% to 45% Off
Free Lifetime Workshop Updates
Individual workshop modules $300 each, now 25% off—$225 each
Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,200 now 45% off—$660. Enroll here.
This 4-part Email Marketing Masterclass series covers the four essential areas of email marketing management: copy and design; deliverability; data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples, and checklists you can implement immediately in your company, no matter what email-sending platform (ESP) you are using. The series is led by Kate Barrett, Founder of eFocus Marketing, instructor at the Chartered Institute for Marketing, and author of the bestselling book “E-telligence. Email Marketing isn’t dead, the way you’re using it is”, available on Amazon. You can take these courses à la carte, individually, or as a 4-part Email Marketing Masterclass series bundle for a significant discount.
(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit recordings.)
Workshop dates and times:
Module 1: Increasing email marketing results with better copy, design, and strategy.
Recorded.
Module 2: Improving email deliverability to get your emails in the inbox.
Monday, October 9, 2023 (9:00 am to 11:00 am PDT). This class was rescheduled from Wednesday, September 27th.
Module 3: Improving email engagement with personalization and automation.
Tuesday, October 24, 2023 (9:00 am to 11:00 am PDT).
Module 4: Emailing Along the 5 Stages of the Customer Journey—Improving email results with the right content along the customer journey to drive engagement.
Tuesday, November 7, 2023 (9:00 am to 11:00 am PST).
Special Pricing, Module 1 Only: regularly $300 now 25% off—$225. Enroll here (pre-recorded online).
Special Series Pricing: All four Email Marketing Masterclass modules (Live and Pre-recorded) $1,200 now 45% off—$660. Enroll here.
Description:
Email marketing is the foundation of any good multi-channel marketing strategy.
But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.
We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, understanding your campaign metrics, and successfully conducting testing that gets results.
Key Takeaways:
Special Pricing, Module 2 Only: regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules (Live and Pre-recorded) $1,200 now 45% off—$660. Enroll here.
Description:
Planning, creating an email and pressing the send button is just the start of the journey to the subscriber. What happens next and how you can help to give your emails the best chance of reaching the inbox, requires consideration across multiple areas of your implementation and strategy.
If you’re seeing diminishing results at a specific email provider or overall, or simply want to know how to maintain high delivery, this class is for you.
In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.
This course is weighted towards B2C sending nuances with deliverability, however, many of the elements are very similar in B2B and the knowledge shared can be used across both markets.
Key Takeaways:
Special Pricing, Module 3 Only: regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules (Live and Pre-recorded) $1,200 now 45% off—$660. Enroll here.
Description:
A good email marketing strategy is made up of many different types of email for both B2B and B2C businesses—the more targeted and personalized those campaigns are, the better the results you’ll see.
But, in order to achieve this, you have to understand—and fall in love with—your data; the foundation of all high performing email strategies.
Once you understand what data you have available in your business and what you’d love to have in the future (as well as how to get it!), you can start to understand all the opportunities it opens up to send emails at times relevant to your subscribers (based on their behavior for example) or personalize your content to ensure the suggestions for products, content or services you’re making, are right for that individual subscriber, at the right time.
In this class we’ll explore all the different types of data you already have available to you, what’s missing, and how you can add it in the future. We’ll also look at the top-level legal considerations of gathering data for marketing, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series, and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.
Regardless of which email platform (ESP) or vendor you currently use (or may decide to move to), this class offers system-agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.
Key Takeaways:
Special Pricing, Module 4 Only: regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules (Live and Pre-recorded) $1,200 now 45% off—$660. Enroll here.
Description:
The nirvana of any good email marketing strategy is to be able to send the right message to the right person at the right time.
By identifying who your customers and prospects are, and data points that identify where they are with you on their individual journey, you can create a series of automated campaigns to send to your audience and deliver exactly that.
But if you don’t know where to start when it comes to adding to your automated campaign strategy and understanding what your customers need as they progress on their journey with you, this workshop will inspire you to maximize your campaign potential.
In this workshop, we’ll talk about the 5 stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.
During the class we’ll also show you how to map your customers’ emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.
Regardless of which email platform (ESP) or vendor you currently use (or may decide to move), this class offers system agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.
This course is a practical session giving you the techniques and ideas to build out your own customer journeys, identify exactly what your audience needs, when and through which marketing channel this is best delivered. You’ll also get lots of examples of different types of campaigns throughout to inspire your content and creative strategy.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
According to eConsultancy*, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To make a lasting impression, businesses need to provide personalized content that creates a unified journey across channels. Email marketing is at the forefront of delivering on customer’s expectations of personalized communications that deliver on their expectations, with the right content and offers at the right time. This email masterclass series prepares marketers to think through how to turn your email marketing program into a customer-centric, high-performing multi-touch digital experience.
*Digital Trends 2022 Experience Index Adobe and eConsultancy
The Presentations:
Download Material:
Who is the course for?
Anyone who manages the email marketing and marketing automation strategy for their company, including:
The Presenter:
Founder
eFocus Marketing
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 14 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, implement, manage, and optimize campaigns, as well as solve complex email marketing issues.
Some of the companies she has worked with or trained include Return Path (now known as Validity), Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others. Kate is a member of the DMA Email Council, regularly speaks at events around the world, and is a marketing lecturer for the IDM and CIM in the UK, and in the USA the DMAnc.org’s Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design; deliverability; data and personalization, and optimizing content and offers through the customer journey.
Kate is also the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ available on Amazon.
Testimonials
This course was very helpful with understanding the customer journey from start to finish. I learned how we should always be updating our content and adapt throughout.
Very informative class, got into the strategy behind getting your emails through!
Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!
Great course for taking email strategy and tactics to the next level.
Fantastic presentation and loads of practical tips! I was engaged the whole time.
A great presentation that covered all the important details about the whole process of email marketing while giving great examples.
Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.
Great presentation, packed with helpful information that can be implemented for quick results! Will definitely recommend it to anyone looking to improve their email marketing with just a short few hours to spare.