DMAnc.org Online Certification Workshops
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 1 Only (Pre-recorded): regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All four SEO workshops $1,200 now 45% off—$660. Enroll here.
Why Take this Course?
This is module 1 of a four-module series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four -part series covers:
- Keyword research: How to find the best keywords and spoken queries.
- How Google evaluates pages. What they look for, what is good, and what is bad.
- On-page SEO: How to get better site indexing and improve what your visitors see on the page.
- Technical SEO: How to find and fix technical issues that affect your site ranking.
- Off-page SEO: Additional steps to improve your page’s ranking in Google.
- Page Optimization for Speed: Google gives preference to pages that open quickly.
The first session starts with Keyword Research, which is the foundation of SEO. You’ll see how to use eight free Google tools to find the keywords that your audience uses to search for your company, products, and services both on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You can also use this to write pages, ads, social posts, content marketing, and make videos.
The secret to keyword research is testing. Which keyword works best? There is an easy way to quickly test thousands of keywords to find the ones that work for your website. You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keyword lists for free into other languages.
Finally, we look at how Google selects which pages will appear in search results. You’ll understand what Google wants to see on web pages. Google updated their criteria in December 2022. We cover the key points.
The SEO workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including code for you to copy, paste, edit, and use, along with checklists for your work. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing. You can do the work yourself, or, by understanding it better, manage staff, agencies, or consultants. You can take the courses à la carte individually or purchase the four-course bundle for a significant discount.
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.
Module 1, workshop date and time:
Pre-recorded. Next live workshop coming in Fall 2023.
Key Takeaways:
- Keyword Research: We look at free tools to find thousands of keywords, including your competitors’ keywords. You’ll also see how to find your audience’s questions when they search.
- You’ll see how to test keywords to find the best ones. Then, use free tools to convert your keywords to lower case (to remove duplicates), sort keywords into categories, make permutations of your top keywords to create more keywords and translate your keywords into sixty-six languages.
- Finally, we look at how Google reviews and selects websites. What are their selection criteria? What do Google’s 14,000 Quality Reviewers look for? What do they want to see? What are their red flags? This gives you ideas for improving your pages.
- Each section includes a checklist for your work. We also give you spreadsheets for managing your keywords.
How to Convince Your Boss Why You Should Take this Workshop:
You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.
Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:
- Manage SEO: You’ll understand how to set up and run your SEO projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
- Use the Before/After Reports: This SEO course includes reports for you to fill out before and after the SEO work. This lets you measure your results.
- Cost-effective: This course will help you to carry out SEO faster and at a lower cost.
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions.
- Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to send an email to the instructor.
Download Material:
- Recorded video of PowerPoint presentations with audio.
- Complete PDF of the PowerPoint presentation.
- Step-by-step instructions in numbered lists with the links and checklists.
- Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
- Google’s internal training manual for their page quality review team.
- LPO ebook by Andreas Ramos.
Who is the course for?
Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Andreas Ramos
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in SEO since the mid-90s. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
Testimonials
Interesting insight and actionable tips from an industry expert.
I liked that I came in with some understanding, and that the course started from the beginning and gradually increased in hardness.
This has been a valuable and eye-opening for someone like me who is not in Marketing. I’m excited to take what I’ve learned so far and discuss with our Marketing team to see if they’re doing any of the things that were taught in this session.
With these workshops I feel I will be an even better employee, more informed employee. I am looking forward to using the knowledge!
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
Presentation was clear, it would be valuable for those who have no basics of SEO.
The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.
I highly recommend this course for learning the ins and outs of SEO.
This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.
