Social Media Content Marketing Fundamentals

September 08, 2022

Content Marketing Strategies for Facebook, Instagram, TikTok, LinkedIn, and X

Special Fall Pricing: Regularly ~~$500~~ is now 50% off—$250. Enroll here.

Special Winter Pricing: Regularly ~~$500~~ is now 50% off—$250. Enroll here.

ENROLL NOW

Live Online
Oct 17th

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Winter 2024
Live Online
Dec 12

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Prerecorded
Online

Why Take This Course?

Social media has altered how the world learns, connects, views, and purchases online, and offline. If you’re responsible for marketing a brand, you need to create a positive and consistent presence on the appropriate media channels for your industry, target audience, and goals. Doing it right can help you increase access, strengthen trust, build relationships, create a dialogue, and enhance your reputation. Doing it wrong—or not at all—risks making your brand invisible.

But when you already have many responsibilities on your plate, how can you be successful in a media-saturated market, and make it a repeatable process?

This one-module workshop gives a quick overview of the mechanics of social media from a social media manager’s standpoint. Social media strategist and instructor Beverly Theresa unpacks how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.

In this two-hour workshop, you will learn the best practices for creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens your brand reputation.
This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing through 2024.

Quick Key Takeaways:

Overview of the social media landscape in 2024 and benefits of using social media marketing.
A look at Facebook, Instagram, Twitter, TikTok, and LinkedIn, comparisons of each platform, and how to decide which platforms are best for your business.
Fundamentals of an effective social media strategy.
Creating content that resonates and appeals to your audience, including real-life examples and what type of content performs best on each platform.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Key Takeaways:

Overview of the social media landscape in 2024 and benefits of using social media marketing.
A look at Facebook, Instagram, Twitter, TikTok, and LinkedIn, comparisons of each platform, and how to decide which platforms are best for your business.
Fundamentals of an effective social media strategy.
Creating content that resonates and appeals to your audience, including real-life examples and what type of content performs best on each platform.

ENROLL NOW

Live Online
Oct 17th

ENROLL NOW

Winter 2024
Live Online
Dec 12

ENROLL NOW

Prerecorded
Online

How to Convince Your Boss Why You Should Take this Workshop:

For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.

Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.

55% of consumers learn about new brands on social
43% of consumers increased their social media use to discover new products in the last year
78% of consumers are willing to buy from a company after having a positive experience with them on social
80% of business executives think it’s very important or essential to invest additional resources in social media marketing

This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.

The Presentations:

The workshop is hands-on and practical.
In addition, the workshop is live so you can ask your questions.
Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
If you have further questions, you’re welcome to email the instructor.

Download Material:

Video of the presentation with slides and audio.
PDF of the PowerPoint slide presentation.
Social Media Kickstart Workbook.
2024 Content Calendar, Editorial Calendar, and Blog Calendar.
Social Media Management Checklist.
Social Media Image & Post Guidelines Template.
Content Creation Blueprint.
Social Media Engagement Strategies.
30 Social Media Tips Cheatsheet.
Social Media Management Weekly Planner.

Who is the course for?

This class is ideal for professionals who either have yet to launch a social media presence for their business or have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!

The Presenter:

Beverley Theresa

Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.

Over a decade of digital marketing experience focusing on social media strategies and tactics.
Specializes in social media consulting and training for service-based businesses.
Contributing author in Search Engine Journal How to Dominate Social Media: A Complete Strategy Guide.
Past featured speaker at conferences such as Social Media Camp, SocialWest, SocialEast, and SocialPacific.
Past clients include: the United Nations Association, Cushman & Wakefield, Terry Fox Foundation, and more.
Website: https://hellobeverley.com.
LinkedIn: https://www.linkedin.com/in/hellobeverley/.

ENROLL NOW

Live Online
Oct 17th

ENROLL NOW

Winter 2024
Live Online
Dec 12

ENROLL NOW

Prerecorded
Online

I was very pleased with the workshop today. I thought that Beverly gave a good presentation on the basics of social media. It was really helpful to hear her suggestions for streamlining and making content for each platform.

Mnemosyne ChirollaDigital Media Coordinator, Construction Association of Michigan

I really liked the workshop– It was informative and I learned a lot!

Kelsey LongMarketing Coordinator, Chankaska Creek Ranch, Winery & Distillery

This was a good workshop for people looking to learn about social media and for those who are social media professionals for major corporations and businesses.

Derek PierceDigital Media Producer, United Way of King County

DMAnc and Beverley offered a great introduction to social media management that dove beneath the surface level to give actionable tips and training.

Zach TrumppMarketing Specialist, Heilind Electronics

Recycling TikToks and posting them as reels on Instagram is a great way to reuse content and gain traction! Most of the time TikToks do better on Instagram.

Kelly VanegasSocial Media Coordinator, Minerva Beauty

It was a good introduction to all of the current main social media platforms to help you figure out what might work best for your audience .

Nicole FiamengoLead Marketing Coordinator, Catalyst Pharma

Highly recommend! Applicable to all companies selling a service or product!

Christi KeevenMarketing Manager, Birge & Held Asset Management

A phenomenal overview–with suitable “deeper dives”–of the major social media channels. Also, brief description of what other webinars are upcoming. Best part: informational, no “puffing up about how great we are!!” That’s really refreshing. I got what I signed up for–and more!! Thanks.

Larry HarmsAZM/Houston Saengerbund

When I take a webinar, I look for engaging content that will be helpful. I didn’t realize two hours flew by because Beverley made this course fun and full of knowledge!

Nicole GraboyesGraphic Designer, Heilind Electronics

It was very informative and I’m glad I was able to attend. I learned some tips and tricks for social media marketing, as well as tools I think would be great for streamlining my content. I can’t wait to put into practice what I learned.

Kimberly GoochDigital Marketing Coordinator, The Everglades Foundation

Beverly was very knowledgeable and informative with a super friendly tone to her voice.

Amanda CramerS.E. International, Inc.

It’s a fantastic course if you feel lost when you hear the words “social media marketing”. Easily digestible information to help put those who are intimidated by social media at ease.

Stephanie SolaresInside Sales Coordinator, Delta Technology

The Social Media Marketing Fundamentals workshop was great and very insightful. Whether you’re just starting out on social media or want to go back to the basics, this is a great place to go.

Adrianna AzaraContent Designer, Trim-Tex

The course was so great. I will take the elements I learned back to my internal team members so we can implement with our clients. A lot of tips and information resonated with my day-to-day and ways to get better engagement for my clients.

Else RiemenschneiderAccount Manager, Studiothink

Presenters were inviting and friendly. happy to answer any question basic or more advanced.

Jen SchulzServices and Marketing Specialist, Cochlear Americas

Great overview if you’re new to social media marketing and want a broad view of where to start!

Heidi HarrisEcommerce Marketing Manager, Kendal Floral Supply

I enjoyed the presentation, I would recommend this to anyone that is interested in learning more about Social Media Marketing

Arlene DuncanCorporate Marketing & Digital Assistant, Brio Living Services

A great informative course that dives into each facet of social media.

Erin GeogheganGraphic Designer/Social Media Coordinator, Blount Fine Foods

This workshop was very informative. Covered the basics or multiple platforms. I would recommend this workshop.

Megan GrebeHealthcare Admissions Coordinator, Frederick Living

Good job with showing us the basic fundamentals of social media. Gained some good valuable information and will use that with our social media

Sergio SanchezBusiness Development, Huntington Brass

DMAnc workshop on Social Media Fundamentals is a great class. so many great tips and tricks. and sooooo much to learn!

Vicki KriczkyDirector of Marketing and Sales, Director of Marketing

DMAnc offered a great presentation on the Fundamentals of Social Media. It is exactly what I needed to know to get started marketing our Small Business and Social Car Club.

Rachelle BrownDirector, Metro Elevator., Inc.

This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.

Arielle ChesterDigital Content Producer at ABC News

Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.

Allison LandryMarketing Manager and Social Media Strategist, The Christopher Companies

Workshop date and time:

FALL

Social Media Marketing Fundamentals: 1-Module Course
Thursday, October 17, 2024
from 12:00 p.m. to 2:00 p.m. PDT.

WINTER

Social Media Marketing Fundamentals: 1-Module Course
Thursday, December 12, 2024
from 12:00 p.m. to 2:00 p.m. PST.

ENROLL NOW

Live Online
Oct 17th

ENROLL NOW

Winter 2024
Live Online
Dec 12

ENROLL NOW

Prerecorded
Online

September 8, 2022/.

Social Media Fundamentals: Establishing a Successful Presence in a Media Saturated Market

September 13, 2021

Date: Tuesday, September 13, 2022
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

Description:

Social media has altered how the world learns, connects, views and purchases — online and offline. How can you be successful in a media saturated market, and make it a repeatable process?

This workshop delves deep into the mechanics of social media from a social media manager’s standpoint. We unpack how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.

With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens brand reputation.

This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing for 2022.

Key takeaways:

In this class you’ll learn:

Overview of the social media landscape in 2022 and benefits of using social media marketing.
An in-depth look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
Fundamentals of an effective social media strategy.
Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
Finding relevant and top performing hashtags in your industry.
How to successfully grow your following using organic tactics.
How to develop digital media without a graphic designer or video editor.
How to calculate the best times and days to post for maximum reach and engagement.
Social listening and sentiment analysis.
Best practices for recycling evergreen content.
Free and paid tools and apps that help with managing multiple social media accounts.
Creating a useful content calendar and an editorial calendar to streamline the social media management process.
Monthly statistics and reporting that matters.
How social media integrates with other facets of digital marketing.
Eight planning checklists, workbooks, and templates to help get and keep organized.

Who the class is for:

This class is ideal for professionals who either have yet to launch a social media presence for their business, or, have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!

Materials:

Social Media Kickstart Workbook.
2022 Content Calendar, Editorial Calendar, and Blog Calendar.
Social Media Management Checklist.
Social Media Image & Post Guidelines Template.
Content Creation Blueprint.
Social Media Engagement Strategies.
30 Social Media Tips Cheatsheet.
Social Media Management Weekly Planner.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Speaker:

Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.

Instructor: Beverley Theresa

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.

Arielle ChesterDigital Content Producer at ABC News

Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.

Allison LandryMarketing Manager and Social Media Strategist, The Christopher Companies

September 13, 2021/.

Social Media Marketing Bootcamp | 25% Off Summer Discount

April 29, 2021

Date: New Live Date Coming Soon! (Pre-recorded Available Below)
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

Description:

Social media keeps pace with an ever-changing world. It’s overwhelming at the best of times for marketing professionals who work around the clock in platforms… So what can marketers do to thrive in an accelerating social media landscape?

This class will break down the situation, give you strategies and tactics that are aligned with your business goals, and get you the firm footing you need to crush 2022—without any more sleepless nights.

Attendees will learn how to revamp their social media strategy, create content with intention (and bust through algorithms), and build a more substantial social media presence. Get inspired by actual life campaigns, pivot your content, streamline your social media management process, and grow!

Key takeaways:

In this class you’ll learn:

Revisit and refresh your social media strategy to incorporate the latest trends and features.
How to meet new audiences where they’re spending their time.
Demystify new social media algorithms.
Stories, reels and video content.
Increase reach and engagement across social media.
Explore influencer marketing.
Social selling features and trends.
Creative approach to customer service on social media.
Improve your social media management process.
Learn about new tools and apps to assist .
Receive templates for a 2022 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.

Who the class is for:

This class is ideal for businesses who have an existing social media presence and are looking for new strategies to improve their social media strategies for the coming years.

Materials:

2022 Content Calendar, Editorial Calendar, and Blog Calendar.
Social Media Management Checklist.
Social Media Image & Post Guidelines Template.
Content Creation Blueprint.
Social Media Engagement Strategies.
30 Social Media Tips Cheatsheet.
Social Media Management Weekly Planner.

Speaker:

Instructor: Beverley Theresa

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

A very helpful workshop for anyone who is ready to take their social media presence from basic to brilliant!

Tori BohnettDigital Marketing Specialist, Bay Federal Credit Union

There’s always something new to learn in the world of social media and this team does a great job of simplifying what could be quite overwhelming.

Audrey SparksCommunications Manager, Waldorf University

Learned a lot about aspects of social media marketing I hadn’t known about before!

Mira MislehMarketing Coordinator, Flying Star Café

The workshop today was great! I feel like I got a lot of good information that I will be able to take away and apply in my social media management,

Meagan MullinsSocial Media Coordinator, Minerva Beauty

This workshop provides an overview of the state of social media and helps you consider strategically how to best leverage it as a marketing and communications tool for your business.

Greg RewersMarketing Director, FallTech

This workshop is an excellent way to refine your knowledge about social media marketing.

Kimberly McGuireSocial Media Coordinator, CCTHC

I recommend this masterclass for individuals who want to know the basics of social media marketing. It helps lay out a foundation to get started on some of the major platforms that will help increase your companies online audience.

Brooke BathaCommunity Engagement Coordinator, Eastern Iowa Airport

April 29, 2021/.

Two-hour Social Media Refresher Course for Marketing Pros.

Why Take this Course?

Beverley Theresa

Workshop dates and times:

FALL

Content Marketing Strategies for Facebook, Instagram, TikTok, LinkedIn, and X

Why Take This Course?

Beverley Theresa

Workshop date and time:

FALL

WINTER

Description:

Key takeaways:

Who the class is for:

Materials:

Speaker:

Description:

Key takeaways:

Who the class is for:

Materials:

Speaker:

Online Workshops

Two-hour Social Media Refresher Course for Marketing Pros.

Why Take this Course?

Beverley Theresa

Workshop dates and times:

FALL

Content Marketing Strategies for Facebook, Instagram, TikTok, LinkedIn, and X

Why Take This Course?

Beverley Theresa

Workshop date and time:

FALL

WINTER

Description:

Key takeaways:

Who the class is for:

Materials:

Speaker:

Description:

Key takeaways:

Who the class is for:

Materials:

Speaker:

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