Date: May 24, 2022
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: Both Podcasting Fundamentals and Advanced workshops for $600 $390. Enroll here.)
Learn How to Make A Podcast that Won’t Fail
This is the first in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. It is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, and the logic to set up systems that work for everyone. Susan will also help you with the planning for each step before, during, and after your launch. This will help ensure that everyone involved knows what to expect so none of the pieces are left behind and what you need to ask a production company if you decide to outsource. The list may surprise you.
Key Takeaways:
- After this course, you will have learned how to determine the logic and goals of your show.
- You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
- We will help you with a list of questions if you consider outsourcing all or part of the production process.
- We will cover the list of prep steps so you start successfully.
- To keep the momentum and listener list building, you’ll have learned how to create steady content.
Who the course is for:
Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.
Materials:
- As a bonus, at the end of this course, you’ll be able to download checklists for setting up a show, maintaining the tasks for each episode, and promotions after.
- You’ll also get a file of slides that can easily be used to create episode graphics to be used on social media for promoting current and past episodes.
- Finally, you’ll get a sample of a typical guest package to encourage your guests to add the episode to their own sites and share it with their followers and lists.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Susan Finch
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Just completed my first webinar with DMANC (Podcast Fundamentals). Was extremely pleased. Found the presenter very knowledgeable, provided a very good overview with tons of useful information-seemed to hit all the critical points (and more…). Am very much looking forward to part two for even greater detail.
Lynn BarkerDirector of Marketing, Long Island Contractors Association, LICA
As a small nonprofit, with limited resources, this course was a Hail Mary. We’ve been wanting to do a podcast for years. The content covered made me much more confident in really defining our WHY with the podcast and how to use it as an effective tool for our organization. I can’t recommend this course enough!
Mary GodinCommunications Coordinator, Excentia Human Services
This is an excellent course for marketers/ companies starting their podcast journey.
Cydney McCollumMarketing Strategist, Salient Process
I thought I had an idea of how to start my company’s podcast, but this webinar showed me so many things I hadn’t even thought about! Susan provided great info, ideas, resources, and checklists to use before, during, and after I start podcasting.
Michelle LaframboiseMarketing Manager, Dwell Design Studio
This webinar really opened my eyes to the world of podcasting! There’s so much to learn, and Susan was so informative about the best practices and tactics. If our organization ever decides to pursue podcasting, I have way more knowledge now than I did before attending this webinar!
Amanda JasperDirector of Communications, HomeWAV
“Very Helpful, Susan Finch is extremely knowledgeable!”
William YorkManager of Produce Marketing, Welbilt, Manitowoc Ice
It’s a great overview of the basics of podcasting before you jump in with both feet.
Daniel ZappiaGraphic Designer, Marketing Card
This workshop was helpful to see the big picture behind how and why to produce a podcast!
Bailey CarruthClient Coordinator, Adolfson & Peterson Construction
This workshop was great — I was engaged the entire time, and I left the session excited to begin my own podcast!
Catherine KahlerCommunications and Brand Manager, Pinnacle Actuarial Resources, Inc.
I found the information very helpful toward producing our own podcast.
Melinda BasconeDirector of Marketing and Business Development, Carter Ledyard & Milburn
Very insightful and entertaining! This education I’ve gained from this course is going to be helpful for not only my company, but for me personally!
Macy VillarsMarketing Manager, Niagara Conservation
This workshop was great! I feel like I am walking away with what I need to get a podcast started.
Sara PortilloDirector, Marketing and Communications, United Way of San Diego
Susan knows what she’s talking about—clearly. As a one-person team starting a podcast for my company, I couldn’t have attended a more valuable learning session.
Samuel HoffmeisterSenior Managing Editor, The YGS Group
Workshop was easy to follow and understand! I feel much more comfortable starting our first podcast.
Kirstin DeanDigital Campaign Manager, Universal Companies
I truly enjoyed the presentation / webinar. Two hour webinars can at times be daunting but her presentation style and her energy made the webinar a breeze to participate it. Her content supported a lot of the efforts we are putting forth, while providing additional tips for ongoing improvement and processes. I look forward to considering other educational webinars with her / this group!
Jillian MaisanoManager, Marketing Communications, PDI
If you are thinking about starting a podcast, this is a great place to start learning! Very practical information.
Mayda SalgadoMarketing Manager, Santa Maria Hostel
Excellent course to get you started with podcasting for your business!
Cecelia TaylorSr. Advocacy Manager, NetApp
The course illustrated great best practices while illuminating production tips I may have otherwise overlooked.
Monte Albers de LeonGeneral Legal Practitioner, Business and IP Law, Albers de Leon, LLC
Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!
Nikolay ZhurovFerring, Switzerland
The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.
Scarlett BurksDirector of Marketing, Acxiom
The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.
Kyla HeapMarketing and Communications Manager, FBMC
This workshop is a helpful refresher for anyone at any stage in the process.
Nicole HarveyAssociate Account Executive
You could apply this workshop to almost any level of expertise, and it really helped guide me through my future plans!
Brandon HamannMarketing Manager, Banes Capital Group
I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!
Kathryn RosewaterSenior Product Manager, AstraZeneca
Susan’s energy and information was amazing!
Ashlyn MelvinMarketing Associate, Adviser Investments
Susan was very informative and passionate!
Konstance TeleishaSenior Specialist, New York Institute of Technology
I was extremely happy with Podcast Fundamentals. Susan shared her expertise in an approachable way and left us encouraged and empowered to get the most out of our show!
Maddox KayMarketing Associate, Intrinsic Therapeutics
I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.
Brian DowdManager of Customer Experience and Training, PA Notaries
Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.
Nicol VaronaPrivate Banking Marketing Associate, SEI Investments
I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.
Cara ClowDigital Marketing Associate, Tortoise Capital Advisors
Very engaging and informative.
Melinda AlbrightSenior Director, Cumming Corporation
This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.
Allison QuarratoDigital Marketing Associate, BISCO Dental
How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!
Ingrid SjostrandProject Manager, Hour Media
This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.
Sean PattonGlobal Campaign Manager, Symphony RetailAI
I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.
Ashleigh PetersenNews and Business Editor, American Rental Association
I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!
Christine GirandolaRegional Manager - Advertising, AM Best
Great content! Well worth the time spent listening to the course!
Amy PunchardMarketing Director, First United Bank
This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.
Regina SmithSenior Events Manager, Miles & Stockbridge P.C.
A must for someone thinking about starting a podcast.
Megan GuidoChief Marketing Officer, Pullman Regional Hospital
This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.
Sierra GaultSocial Media Coordinator, Interiors by Steven G
As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.
Brian HaefsDirector of Publications, Society of Interventional Radiology
If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.
David SantosSenior UX Designer, Mercer
Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!
Elizabeth JiaCorporate Communications and Marketing, Freddie Mac
DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.
Cathy PendletonManager of Content Development at Ergon, Inc.
The instructor was very hands-on (as much as you can be from a screen), and recognized that while we are all experts at something, that something is not podcasts. The course covered how to think about the details from the ground up.
Sarah BakerMarketing Communications Manager, APCO
Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.
Jill KruegerMarketing Project Manager at USI Affinity
If you are considering podcasting but don’t even know how to begin thinking about podcasting, this is your workshop.
Rafael HerreraMarketing Specialist, Renishaw
I found the workshop to be interesting, informative and inspirational. We have been considering doing a podcast and this workshop made it easy to understand what would be involved, but more importantly gave information about products and services that would make a podcast better.
Linda DrummondPresident Drummod Public Relations, and Director of Public Relations at OakBend Medical Center & OakBend Medical Group
The topic was relevant, the speaker was energetic, and I really think I will be able to use this in my job.
Pamela WaltersPamela Walters, Senior Marketing Manager, Magellan Health
Great information from a very knowledgeable speaker.
Claire JeffreyClaire Jeffrey, Communications & Multimedia Manager, AAMVA
Loved hearing about the fundamentals of podcasts. Definitely look forward to the advanced class.
Wouter LassauwMarketing Events Manager
This podcast presentation was easy to follow and interesting. The content of the slides were also very informative but there was great nuggets of wisdom that was not written out on the slides that were easy to catch and note.
Jess FreundelJess Freundel, Digital Marketing Manager, TableCraft
