Transform Your SEO Strategy for the Age of AI
Special Fall Pricing: Regularly, $1,200 is now 50% off—$600. Enroll here (prerecorded online).
Overview
Search engines are no longer just link directories; they are becoming AI-powered engines that summarize content for users, sometimes without sending them to your website. As a result, traditional keyword-centric SEO methods are becoming obsolete in an increasingly zero-click world.
In this comprehensive course, you will learn how to create content that will get picked up by AI summaries on Google and Bing. This course shows you how to make your content visible and relevant in a world where AI is becoming the new gatekeeper.
What about traditional SEO? Google still shows traditional search and links for now. We’ll cover the key issues to maintain traditional SEO in our current hybrid AI and traditional link environment.
Key takeaways
- Understand the shift from keyword-based SEO to AI-driven summaries.
- Learn how Google and Bing AI find and generate content.
- Discover how to format and structure your content to appear in AI summaries.
- Learn how to use AI to create content that is highly relevant to your target audience.
- Learn how to maintain your traditional SEO while preparing for the AI future.
- Understand how to build authority and leverage external data sources.
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
- Full workshop video recording
- PowerPoint slides
- Additional handouts
All materials are emailed to registered attendees within 24 hours after the live session ends.
Module 1: How to Create AI-Readable Content
We’ll start by showing the difference between traditional SEO and the new SEO for AI. You’ll learn how AI identifies every user based on their history, location, and many other factors, and then analyzes the user’s query to understand what they want. Knowing how this works, you’ll be able to write your content so the AI can find what it’s seeking. You’ll see how to structure pages, sections, and sentences so they are compatible with the AIs.
Key Takeaways:
- We’ll discuss the difference between traditional SEO and AI summaries. There are changes in methods, tools, goals, and metrics. Keywords, SERPs, and customer click tracking will begin to disappear. The AI summaries will go beyond the traditional methods.
- You’ll learn how AI identifies every user by history, location, and many other factors, and then analyzes the user’s query to understand what they want.
- You can use your target audience to create a virtual persona to help you write content that’s relevant to them. This also lets you monitor what the AI says about you.
- Google and Bing AI then launch hundreds of subqueries to find all relevant information. These look for passages (a few words of text), not sentences or pages (which is why links or page rank don’t exist for AI).
- Knowing how this works, you’ll be able to write your content so the AI can find what it’s seeking. We’ll see how to structure pages, sections, and sentences so they are compatible with the AIs. You’ll see prompts to guide you through this process.
Module 2: Building Content for Your Target Audience
Now that you know how Google AI works and what it’s doing, we’ll look at how to customize your content. The goal is to make it easy for AIs to read and use your data. Google and Bing AI use your organization’s data to create highly personalized content in all modalities (text, image, video, and audio) in 100 languages. This module focuses on writing for AI. Along with style, there are ways to structure your content. This lets AI find your information for its summaries. You can also use this to create more content with the help of AI.
Key Takeaways:
- We start with advanced prompt engineering. Based on FAQs from OpenAI, Google, Microsoft, and Anthropic, you’ll see how to develop a Master Prompt that tells the AI what to do: its role, the task, the context, and more. The result is a ten- to twenty-page prompt that you can use to create highly customized web pages, marketing materials, images, audio, video, and more, addressing specific target audiences.
- Master Prompts lets you use the idea of Pillar-and-Cluster to write pages and subtopics for your target audiences. The AI stays on topic and quickly writes all pages.
- This module shows you how to use AI to create content that is highly relevant to your target audience.
- You can also use structural clarity, semantic similarity, triples, and other ideas to improve your text for the AI.
- Websites can be structured with Knowledge Graphs and JSON-LD, Schema, Markdown, API, Model Context Protocol (MCP), and XML. We’ll go through these and how to use them. You’ll see examples with clear and simple descriptions, so you’ll be able to use these.
Module 3: Build Authority on Google and Beyond
With Google’s increasing use of AI — especially the Search Generative Experience (SGE) and its advanced ranking systems—authority has become even more crucial in SEO. Authority refers to the trustworthiness and expertise of your website or content in a specific subject area. Google uses this concept as part of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This module teaches you how to present your organization’s voice and value to your target audience, enabling them to find you through AI search.
Key Takeaways:
- The AIs prefer pages with authority and expertise. We’ll show you how the idea originated and how to build your authority.
- Organizations can produce content by experts with experience, be cited in reliable sources, and get backlinks from authoritative sites. We’ll examine how this works and how you can implement it.
- Organizations can also add their data to indexes such as Common Crawl, Google Knowledge Graph, Wikipedia, Wikidata, and more. We’ll examine datasets and indexes, as well as how to add your data.
- Several technical ideas in traditional SEO are helpful for SEO with AI. You identify and resolve broken issues, including broken links, incorrect links, loops, redirect chains, and other errors.
- You’ll see a bit of code that you can paste into your Google Analytics 4.0 (GA4) to see which AI sends visits to your website.
- We’ll also briefly cover agentic AI, a new set of AI tools that are transforming B2C and B2B commerce. Large retail stores, airlines, hotels, banks, credit cards, and so on are rapidly adding agentic AI capability to their websites, which means your AI agents can talk with their AI agents to research, evaluate, and buy products and services. We’ll look at what this means so you can start adding agentic to your site. You can start to prepare your site for this.
- Traditional SEO isn’t gone just yet. Google and Bing continue to show traditional results, so we’ll cover what you can do to maintain your presence in those searches.
How to Convince Your Boss Why You Should Take this Class:
- The course teaches cutting-edge strategies to maintain and grow your brand visibility in a rapidly changing digital environment.
- You’ll learn actionable techniques that help your organization stay competitive while reducing dependency on outdated SEO tactics.
- Gain practical skills to position your content for maximum impact across AI-driven channels, protecting your organic traffic and brand authority.
The Presentations: Live or On-Demand
- The presentation is both live and on-demand (recorded).
- The live presentations let you ask your questions and get answers immediately.
- Take the recorded presentations if the schedule doesn’t fit your calendar.
- Step-by-step instructions are in numbered lists, complete with links to do this yourself.
- The course includes illustrations and examples you can copy, edit, and use in your work.
- You’re welcome to ask follow-up questions by email.
Download Material:
- Recorded video of the presentation with slides and audio.
- All PowerPoint presentations as PDFs.
- Step-by-step instructions in numbered lists with links and checklists.
Who Should Attend
This course is designed for marketing professionals, SEO specialists, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.
The Presenter:
Andreas Ramos
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
- Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
- Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
- Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
- Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
- Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
- In Palo Alto since 1992.
- Master’s degree from Universität Heidelberg, Germany.
- Website is https://andreas.com (online since 1994).
- Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.
Eye-opening! There’s so much I need to do and check on our eCommerce site!
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
I highly recommend this course for learning the ins and outs of SEO.
Presentation was clear, it would be valuable for those who have no basics of SEO.
Workshop dates and times:
FALL 2025
Module 1: How to Create AI-Readable Content.
Prerecorded online.
Module 2: Building Content for Your Target Audience.
Prerecorded online.
Module 3: Build Authority on Google and Beyond.
Prerecorded online.
