Special Winter Pricing: Regularly $900 is now 50% off—$450. Enroll Here (Winter 2025).
You could call 2024 the year that YouTube took over: growing 79% year-over-year, surpassing Instagram and Facebook in popularity, and becoming the second-most-visited website in the world. Most importantly for marketers, YouTube has become the world’s favorite search engine. It’s where consumers and business users go first for entertainment, education, product reviews, how-tos, and engaging content.
The power of that platform makes it essential for businesses of all sizes. That’s why 61% of B2C marketers and 48% of B2B marketers make YouTube an integral part of their marketing strategy. To achieve success on the platform, to build an audience, and to achieve your desired KPIs, you need to understand YouTube’s audience, its content types, and the algorithm that gets you in front of viewers.
Whether you’re just getting started on YouTube, looking for ways to revitalize a low-performing channel, or seeking to create a powerful strategy on the platform, this 2-module masterclass is the perfect place to start. This course is led by Adam Finer, a marketing data specialist and video creator whose YouTube channel on Business Intelligence (BI) has more than 100k subscribers. You’ll learn how to formulate a successful strategy for your YouTube content. And that, in turn, will help you to build your brand’s audience and influence.
This course will cover:
(Can’t attend the live workshop? No problem. These workshops will be recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
In this first module, you’ll learn how to maximize the marketing potential of video content on the YouTube platform. You’ll learn:
With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.
However, without a good understanding of YouTube’s audience, its content types, and its algorithm, it can be hard to build influence and correctly position your brand.
This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.
Key Takeaways:
In this class you’ll learn:
In this second workshop, you will learn loads of practical tips and tricks on how to produce high-quality video content for your YouTube channel that will keep viewers engaged and increase your brand awareness and influence.
You’ll also be guided on the equipment and software you’ll need, from basic to advanced, to produce the best quality video possible.
With over 50 million channels on YouTube, it is becoming increasingly important to produce video content that cuts through the noise.
Fortunately, there are tried and tested ways of optimizing your content to help make it stand out from the crowd, feed the YouTube algorithm, and boost its SEO.
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
YouTube is the second largest search engine after Google. Starting a YouTube channel for your business isn’t just a good idea. It may be one of the most important short-term, and long-term decisions you’ll make in terms of your larger marketing efforts. This is true for a huge variety of different reasons. From creating brand awareness to creating an online educational hub for your customers, there are a lot of different ways you can leverage your YouTube channel to grow your business and generate new leads. Many companies don’t get their YouTube or any video efforts off the ground due to a lack of staff training and resources. This course gets your employees trained and ready to launch a YouTube channel with step-by-step processes for each phase of a project. It’s time to get your team going!
The Presentations:
Download Material:
Who is the course for?
Marketing managers, social media managers, digital marketing managers, e-commerce managers, influencers, trainers, and agency account managers. This class is for anyone who has decided to start a YouTube channel to market their business/brand but is daunted by the idea of producing video content and would like to be guided by someone who has successfully built their own channel to the top 2% of all YouTube channels. Whether you already have experience creating video content or not, this class will make sure you’re producing content that is optimized for the YouTube audience and algorithm.
The Presenter:
Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.
He has also built a rapidly growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.
Adam was very clear with how he presented the information and I absolutely loved how he had real examples of how he’s utilized these strategies on his own page – it shows all these tips and tricks work!
This is a thorough and detailed workshop around breaking into YouTube with best practices across search, audience and more. Highly recommended whether you’re just starting out or need a serious revamp of your low-success channel.
The insight I gained during this workshop is INVALUABLE. I can’t wait to start incorporating what I’ve learned into our digital / video strategies moving forward.
A great way for anyone looking to start their YouTube brand to get their feet wet.
Adam’s class was exceptionally well thought out, informative, and approachable to anyone of any experience level. It surpassed all of my expectations.
I really liked this webinar, it was easy to follow, understand, and you could tell Adam really prepared for it.
This educational session offers great information for those considering starting a YouTube channel and some basic reminders for those who already have established a channel. This is great information for any size company or organization.
Well thought out, wide range of topics covered and done so in an authoritative way.
Module 1: Covers content strategy for building influence and brand positioning.
Wednesday, January 29, 2025.
from 9:00 a.m. to 11:00 a.m. PST.
Module 2: Provides a practical guide to producing videos and optimizing content; and how to grow your channel and influence.
Tuesday, February 4, 2025.
from 9:00 a.m. to 11:00 a.m. PST.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Join us for this deep-dive workshop on how to use social media for your digital marketing. You’ll learn practical and tactical techniques to combine organic social media and paid social media (advertising in social media) to complement your organization’s overall marketing strategy.
This workshop cover the six major social media platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.
We start by looking at how to increase the free distribution of your organic posts. The social sites look for quality and engagement of your profile and posts.
We’ll show you specific steps to improve the quality of your business profile, posts, photos, and video, along with business examples. This includes tools, tips, and ideas for business content. What kind of photos and videos should you use? We add notes on the various photo formats, how to improve photos with filters, and lists of where to find free images and videos. Social media management tools make the work easier.
Engagement is measured with likes, comments, shares, dwell, and so on. We’ll look at LinkedIn’s algorithm, which serves as a model for the other platforms.
You can reach further audiences by using advertising. Organic social posts are generally shown to only about 5% of your followers. To reach more of your followers or other people on social media, you must use advertising. Several social media platforms also allow you to set up stores.
There is also social media analytics, UTM tags, and KPIs. You’ll also see how to find your social media data in Google Analytics 3.0 and 4.0.
Can’t attend the live workshop? No problem. DMAnc workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
DMAnc.org instructor Andreas Ramos leads this workshop on social media for digital marketing. He is the author of eighteen books on SEO and social media, including “#TwitterBook,” “The Big Book of Content Marketing,” “Mastering LinkedIn,” and “LinkedIn Profile Optimization.” He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. You’ll learn hands-on from one of the leading experts in Silicon Valley.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
DMA webinars never disappoint! Highly recommend the seasoned pro to the green newbie to take as many of these for continuing your education! True experts.
I learned so much from this short session and appreciated the practical tips for improving social media strategy that can be immediately implemented!
The workshop included great tools on how to improve your social content that could be applied across all social channels. The tips and tricks on how maximize your hashtags and measurement data within each platform were valuable.
Wonderful introduction course for social media marketing for business.
I took this course as an introduction to social media marketing, and it was very informative and quite the eye opening experience. It is not as easy as posting to friends on Facebook and hoping it takes off.
This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!
Covered a great overview of social media marketing, very informative and gives a great base of knowledge.
Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!
A great course for those that are new to the big world of social media.
The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.
Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.
All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.
Very useful and informative.
Helpful insights into social media basics.
Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !
Great details. Very useful information.
This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!
Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.
The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.
This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.
“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”
If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.
Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!
This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!
The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.
Social Media for Marketing with Andreas is the total package for businesses! Thank you!
This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.
I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.
Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.
Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.
Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!
A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!
The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.
Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!
It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.
The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.
A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.
The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.
I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.
Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.
Learned some tips and tricks about social platforms I would have never run into anywhere else.
I would recommend this course as a great start in getting to know more about how to use social media for your business.
I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.
I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.
This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.
I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.
Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!
There were a lot of good tips. Thoroughly enjoyed this informative webinar.
It was an interesting and engaging presentation.
Great general overview of social media for beginners.
Great information! Very useful for our company. Great starting point for your social media marketing campaign.
A great seminar for someone just getting started in the social media world!
This presentation was so helpful in understanding how to get the most out of social media!
We found the presentation very informative and extremely valuable
Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.
Very knowledgeable!
A very worthwhile two hours. Jim S.
I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.
References will help me explore on my own at a later date
Everything was very well presented.