Build Next-Level Analytics Skills to Track All Digital and AI Traffic Sources
Special Fall Pricing: Regularly $1,200 is now 50% off—$600. Enroll here (December series).
Overview
Google Analytics 4 (GA4) represents a major shift in web analytics, enabling you to understand user behavior and measure performance across websites, social media, advertising platforms, and now AI.
With the rise of AI-driven traffic sources — such as AI-powered search, chatbots, and voice assistants — it’s more important than ever to track and report on all digital activities accurately.
This comprehensive three-module masterclass guides you from initial setup to advanced reporting, empowering you to create insightful, customized dashboards and confidently share your data with stakeholders.
Key takeaways
- Navigate GA4 setup and configuration with clarity and confidence.
- Use the powerful Explore tool to create customized, actionable reports tailored to your needs.
- Measure AI-driven traffic: see which AI tools refer visitors, track visit volume, and monitor trends over time.
- Track specific events like PDF downloads and other key conversion actions.
- Confidently present your data in executive-ready formats to guide marketing strategy and prove ROI.
Can’t attend live? No problem!
You’ll receive:
- Full video recording of each session.
- Downloadable PowerPoint slides.
- Additional handouts and step-by-step guides.
All materials are emailed within 24 hours after each live session.
Module 1: GA4 Masterclass—Installation and Configuration.
Get started with GA4 from the ground up. Learn to install GA4, create and deploy tracking tags with Google Tag Manager (GTM), configure the admin panel, and manage user access.
Key Takeaways:
- Why Google created GA4 and key differences from Universal Analytics.
- Accessing and using the public GA4 demo account.
- Installing GA4 tracking tags in WordPress, Wix, and other CMS platforms.
- Verifying tag implementation and configuration.
- Setting up filters, dashboards, automated reports, and alerts.
- Understanding basic analytics data and statistics.
- Increasing data retention and using change history.
- Access to valuable GA4 resources, including links and eBooks.
Module 2: Reports—User Behavior, Monetization, Events + AI Traffic
Learn how to interpret GA4’s preconfigured reports to understand your audience, traffic sources, and website performance. Use these insights to improve engagement, refine messaging, and optimize conversion rates. Also track the AI traffic to your website: which AI, the number of visits, and the trend over the last twelve months.
Key Takeaways:
- The 14 core GA4 reports and how to use them.
- Real-time reporting for live activity snapshots.
- Life Cycle reports: acquisition, engagement, monetization, and retention.
- Monetization and retention analysis, including DAU, WAU, and MAU metrics.
- Detailed user demographics, including interests and technology insights.
- Advertising and Events reports, including new conversion tracking capabilities.
- How to measure AI-driven traffic and understand its impact on your site.
- Using UTM tags, advanced comparisons, and segmentations.
- How to track AI traffic to your website, such as AI-powered search (e.g., Google SGE), chatbots, or voice assistants: which AI, the number of visits, and the trend over the last twelve months.
Module 3: Using GA4’s Explore to Build Custom Reports.
Master GA4’s Explore tool to build customized reports and gain deep, actionable insights. Learn to create targeted audiences, utilize predictive analytics, and share data with stakeholders in a clear and impactful way.
Key Takeaways:
- Overview of the Explore interface and template gallery.
- Creating acquisition, conversion, user behavior, ecommerce, and other specialized reports.
- Using predictive metrics to identify high-potential audiences.
- Applying segments and filters for precise analysis.
- Detecting anomalies and understanding data trends.
- Building executive-level presentations and data visualizations.
- Practical tips and future outlook for GA4 reporting.
How to Convince Your Boss Why You Should Take this Class:
- Master GA4’s advanced capabilities to provide more accurate, insightful reports that improve strategic decisions.
- Gain hands-on skills to reduce reliance on external consultants and save on analytics costs.
- Confidently measure AI-driven and traditional traffic sources to identify opportunities and trends.
- Support marketing and sales with clear data that justifies future investments and budgets.
- Increase your personal and team efficiency by automating reports and using predictive analytics.
- Deliver compelling presentations to stakeholders that highlight marketing ROI and growth potential.
- Stay ahead of competitors by adopting the latest analytics practices and tools.
The Presentations:
- The Google Analytics 4.0 workshops are hands-on and practical.
- You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 4.0.
- Workshops are live, so you can ask your questions.
- Can’t attend live workshops? No problem! All workshops are recorded. If you have questions, you’re welcome to email the instructor.
- Screenshots with step-by-step instructions in numbered lists with links.
- You can copy the examples, edit them, and use them in your work.
- Each section has handy checklists that you can use for your work.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
- Guide to using the Explore tool. Fifteen pages of numbered steps show you how to build your reports.
- A list of the 1,300 topics that Google uses for targeting in marketing.
Who is the course for?
- Digital marketing managers, directors, and social media managers seeking better data-driven decision-making.
- Webmasters and analytics professionals who want to upgrade their skills to GA4.
- E-commerce, demand generation, and growth marketers focused on conversions and ROI.
- Creative directors, agency account directors, and media planners presenting campaign results.
- Marketing teams moving from Universal Analytics to GA4 who need a strong, practical foundation.
- Anyone responsible for tracking and integrating AI traffic insights into their digital strategy.
The Presenter:
Andreas Ramos
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
- Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
- Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
- Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
- Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
- Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
- In Palo Alto since 1992.
- Master’s degree from Universität Heidelberg, Germany.
- Website is https://andreas.com (online since 1994).
- Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
Excellent introduction to G4 Analytics!
This is a great intro to GA4 and helps clarify many things that are not included in Google’s documentation.
Excellent course in explaining the new features and changes of Google Analytics 4
Great value and insights into Google Analytics GA 4.0 and beyond. Highly recommend the full course covered in three workshop modules.
This GA4 course gave me a better understanding of how to leverage the platform. It was helpful to understand how to build segments using AI.
GA4 isn’t the end of the world, it’s a new world. Be prepared for it.
Terrific course especially for those who do not know much about GA4 (like me)!
This workshop is very informative and helpful with understanding the differences between 3.0 and 4.0, as well as getting started with 4.0
One of the best courses I have ever taken! Amazing, relevant, unique content. Worth every dollar and minute of your time!
The teacher was extremely detailed and great at explaining the difference between GA3 and GA4.
This workshop provided very useful information and it allows me to develop my knowledge about Google Analytics’ tools.
Great course! Instructor is very knowledgable and definitely has tons of experience. I’m more on the advanced side of things, using the Google stack for over a decade and the intro course was still very helpful.
Very knowledgeable instructor.
For not knowing much about Google Analytics, I now have the confidence to tackle this beast.
Great overview of GA4. It will help you understand what GA4 is, how it differs from it’s predecessor, UA, and how to install it.
Andreas is a great resource on a variety of topics, explaining things in an easy to understand way whether you are a novice or seasoned professional.
Workshop dates and times:
FALL 2025 (December Series)
Module 1: Google Analytics 4.0 Masterclass: Installation and Configuration.
Prerecorded online.
Module 2: GA4 Reports: User Behavior, Monetization, and Events Reports.
Monday, December 8, 2025, from 9:00 a.m. to 11:00 a.m. PST.
Module 3: Using GA4’s Explore to Build Custom Reports.
Friday, December 12, 2025, from 9:00 a.m. to 11:00 a.m. PST.
