Date: Wednesday, July 31, 2019
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2019-7-31 10:00:00 2019-7-31 12:00:00 America/Los_Angeles How to Produce a Podcast: Strategies and Tips from an Experienced Channel Producer DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Spring Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

Learn How to Make A Podcast

This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

What makes this course different than most is Susan’s experience with booking, interviewing and managing dozens of guests, hosts, and companies hosting their own shows. There are pitfalls you can avoid that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, the logic to setting up systems that work for everyone, as well as how to submit to all podcast services. As a bonus, at the end of this course, you’ll be able to download checklists and a set of templates for typical podcast graphics, social media sharing, service icons and more.

You’ll learn why podcasting is a great addition to your marketing plan and how it can benefit your sales and marketing teams. She’ll also help you with the planning for each step before, during and after your launch.

Points that will be covered, as well as skills taught:

  • Why podcasting?
  • How can it benefit your company, your department, and even you?
  • Why do most podcasts fail?
  • How can you prevent a misfire?

Getting started:

  1. Determining the goals of your show.
  2. Choosing elements that will best convey the tone of the show.
  3. Creating detailed checklists for each episode so you don’t leave anything to chance.
  4. Choosing your team and the duties to assign to them, so your inbox, task, and follow up list won’t blow up.
  5. Pay the extra to have your own domain!

Steps for you as a host—how to vet and prepare your guest:

  1. How to “test” them to ensure they are a fit for your program. Their headshot looks good, but can they speak? Sounds like a cold question to ask, but you need to know how to tactfully test the waters before solidifying the invitation.
  2. If they are a fit, how do you ensure they are set up to have a successful airing or recording with you?
  3. The value of the greenroom, especially when you have more than one guest or panelist.
  4. Personalized graphics to share on your site and social channels, as well as sharing the graphics ahead of time with your guest.
  5. Build anticipation—How about a pre-recording teaser?

During the podcast:

  1. Seems obvious, but you’d be surprised: “record” and “unmute.”
  2. Cameras help.
  3. Lock it down and be ready to mute.
  4. If recording, you have the opportunity to redo a question—make a note of that.

After the podcast:

  1. Shout about it on social and how that looks.
  2. Thoughtful, intelligent editing—your secret weapon! You want them to like the replay enough to share it out and to trust and appreciate you, too.
  3. A tidy package for the guest and what it includes.
  4. “Send me the link to your post, I’ll promote that out for you.”
  5. Have a lot of shows? Get mileage out of them by promoting past episodes.
  6. Transcripts: inexpensive gold.
  7. Repeat performances.

Regular maintenance

  1. Do all the relevant venues know about your show?
  2. Have you added it to your own website and is it easy to find?
  3. Have you promoted past episodes?
  4. Do you have a subscriber list for RSS to email?
  5. How about a quarterly recap post of guests or topics?
  6. Did you ever do that press release? Wait until you have 3-5 shows under your belt to get your rhythm going.
  7. Does your team subscribe and promote the show?
  8. Consider guest hosts or interviewing team members with a theme.
  9. Short nugget shows that can be posted in many places.
  10. How about reusing as video?
  11. Make it easy to subscribe and test it quarterly.

Key Takeaways

  • After this course, you will be able to determine the logic and goals of your show.
  • You will also know how to choose the right venue for your podcast and whether you must include a video version.
  • We will cover the list of prep-steps so you start successfully.
  • To keep the momentum and listener list building, how to create steady content leading back to your podcast episodes.

Who the course is for.

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients and strategic partners.

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2019-7-31 10:00:00 2019-7-31 12:00:00 America/Los_Angeles How to Produce a Podcast: Strategies and Tips from an Experienced Channel Producer DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist
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Summary
Event
How to Produce a Podcast: Strategies and Tips from an Experienced Channel Producer
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
July 31, 2019
Ending on
July 31, 2019
Description
This course, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
Offer Price
USD $250