Marketing's Role in Driving a More Sustainable Future

Marketing is often seen as the growth engine within organizations, however growth at any cost is unsustainable. You cannot have infinite economic growth on a finite planet. And, it’s fair to say that marketing has played a key role in getting us to where we are today in terms of the environmental and societal challenges we face. Marketers have shaped our brainprint and created behaviors which have led to overconsumption (fuelling increased production and use of resources), and unmanageable levels of waste.

However, marketing is also well placed to be part of the solution. As stated in our book, Sustainable Marketing, How to Drive Profits with Purpose, we believe “There’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware responsible marketer.” Marketers have the biggest, most important, and some could argue, exciting role of their lives ahead. In this webinar, we’ll explore marketing’s role in driving a more sustainable future and how marketers can use their skillsets and powers for good.

Key takeaways:

  • An understanding of how the operating environment has changed:
    • The challenges and opportunities.
  • Where to start in your sustainable marketing journey:
    • What marketers need to be aware of.
    • Why education and awareness is key.
  • Why our role as marketers is so important.
  • The need to get a little uncomfortable—putting people and planet over economic growth at any cost.

Date and Time:

Thursday, March 9, 2023 (11:30 am to 12:00 pm PST).

Gemma Butler, Co-founder / Director, Can Marketing Save the Planet, Ltd.

Live Online Workshop

Creating Engaging Virtual Events and Conferences

Summer Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Workshop on Creating Engaging Virtual Events and Conferences

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This is a new workshop is led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, CEO of Binky Patrol – a successful, national 25 year 501c3 that relies 100% on sponsors and volunteers. She is also a keynote speaker, 35-year+ marketing professional, Interim CMO for several corporations. She is joined by an online event specialist, Michael Daniels, who has been instrumental in coordinating virtual conferences and events globally for several companies and organizations.

This course will give you ideas and specific roadmaps for rethinking large in-person meetings, conferences, and annual events while keeping your attendees engaged, and your sponsors supportive all remotely. As we are all looking for a new positive way to achieve the same goals, product and event success, we need to be flexible and fluid to meet the needs, while still surprising, delighting, and having an event that people will share and talk about for months to follow. This course will dig into the structure, as well as the logic for setting up systems that work for everyone no matter what their role is. Are you a sponsor left out of the exposure at regular events and now need to create something on your own? You will get ideas here, as well – perhaps you’ll pool teams and resources with other friendly sponsors/exhibitors at events that are not planning on transitioning to a virtual version.

As a bonus, at the end of this course, you’ll be able to download checklists and a set of recommended products for each scenario, the lists covered in the presentation, and more.

Points that will be covered, as well as skills taught:

  • Giving you ways to lock down the ultimate goal of the event beyond, “because we used to have an annual conference and now have to do it online.” Determining how far to go with this event.
  • Determining the team needed to pull it all off internally, or deciding when to contract with an outside company.
  • Giving your sponsors added incentive to participate, added exposure, and results.
  • Determining how far to go with this event as well as helping you decide the venue or venues for your online event experience.
  • Equipment and staff need based on various hosting scenarios – indoor, outdoor, multi-location indoor, multi-location outdoor, or a combination.

Getting started:

  1. Timing and resources needed
  2. How big of a team for each scenario.
  3. How to promote before and after the event.
  4. How to widen the net since location is no longer a barrier.
  5. What is free, what is behind the gate, what is a bonus?

Steps for you as the hosting company:

  1. Agreed upon goals for this event to build momentum for future events.
  2. Types of sponsors and how much do you want them to participate.
  3. How big of a team do you have, and do you need to bring in outside help?
  4. Decide how many locations and the length of the session or event.
  5. How interactive do you want it to be?
  6. Will there be a cause you can all get behind as an added benefit of your event?

During the event:

  1. Control room needs
  2. Comment wrangler
  3. Recording B roll on location
  4. Outtakes/bloopers/epic fails
  5. Engaging with the audience in attendance online and onsite.

After the event:

  1. Shout about it on social and how that looks.
  2. Thoughtful, intelligent editing—your secret weapon! You want them to like the replay enough to share it out and to trust and appreciate you, too.
  3. A tidy package for the sponsors and direct participants and what it includes.
  4. “Send me the link to your post, I’ll promote that out for you.”
  5. What were the results?
  6. What was the feedback – did you ask for feedback from sponsors, ‘exhibitors’, participants, and attendees.
  7. Review with the team, participants, vendors about what went right and want needs to improve or change for the next version of this event.
  8. Write up a recap about the event, mentioning speakers, memorable moments, quotes – a public debriefing of sorts so people will not want to miss it next year.

Regular maintenance:

  1. Do all the relevant venues know about your event, including forums, private groups, professional organizations?
  2. Have you added it to your own website and is it easy to find?
  3. Do you have your prior list of attendees, exhibitors, sponsors, speakers, and when was the last time you communicated with them?
  4. Do you have a subscriber list for RSS to email so you can send regular updates for upcoming events and past events results?
  5. Keep them interested. As you nail down details of the next event, begin to trickle it out to build excitement and encourage sharing of your event.

Key takeaways:

  • After this course, you will be able to determine the logic and goals of your event.
  • You will also know how to choose the right venue for your event and whether you want to include free portions of the event, invite sponsors to host a portion, including demos and more.
  • We will cover the list of prep-steps so you start successfully.
  • To keep the momentum and future attendee list building, how to create steady content leading back to your public event content, and how to keep your sponsors on your “super fan” team.

Who the course is for:

Marketing teams of all sizes, thought leaders, those who regularly speak on stage at conferences, sponsor events, host annual events, exhibit at expos, and conferences. Marketing professionals who have been handed the task of “rethinking our annual meeting” for the company and don’t have any idea where to start.

Instructor: Susan Finch
Guest speaker: Michael Daniels

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2020-9-15 10:00:00 2020-9-15 12:00:00 America/Los_Angeles Creating Engaging Virtual Events and Conferences DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]
Certification Workshops:

DMAnc Live Online Certification Webinars

Friday, June 21, 2024
Live Online Certification Workshop (12:00 PM to 2:00 PM Pacific Date Time (PDT))

Using Google Analytics 4.0 Masterclass

The Google Analytics 4.0 course is a three-part workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
Tuesday, June 25, 2024
Live Online Certification Workshop 9 AM to 11 AM Pacific Daylight Time (PDT)

YouTube Channel Strategy and Production Masterclass

This 2-module workshops series will teach you what you need to know to formulate a successful video content strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Quick summary of key takeaways:

  • The correct mindset and focus necessary for starting your channel with the best chance of success.
  • The different content types at your disposal, and their pros and cons.
  • Strategies and techniques for building your audience on and off YouTube.
  • Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
  • The video upload process, from export settings to thumbnails to keyword tags, and more.
  • How to improve video SEO and SERP ranking.
Thursday, October 17, 2024
Live Online Certification Workshop (from 12:00 p.m. to 2:00 p.m. PDT)

Social Media Marketing Fundamentals

Key takeaways: In this class you’ll learn:
  • Overview of the social media landscape in 2023 and benefits of using social media marketing.
  • A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
  • Fundamentals of an effective social media strategy.
  • Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
  • Finding relevant and top performing hashtags in your industry.
  • How to successfully grow your following using organic tactics.
  • How to develop digital media without a graphic designer or video editor.
  • How to calculate the best times and days to post for maximum reach and engagement.
  • Social listening and sentiment analysis.
  • Best practices for recycling evergreen content.
  • Free and paid tools and apps that help with managing multiple social media accounts.
  • Creating a useful content calendar and an editorial calendar to streamline the social media management process.
  • Monthly statistics and reporting that matters.
  • How social media integrates with other facets of digital marketing.
  • Eight planning checklists, workbooks, and templates to help get and keep organized.
Tuesday, September 17, 2024
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

Video Production for Social Media Masterclass, 4-module Series

Course Key Takeaways:
  • Gain hands-on experience in planning, shooting, and editing short-form marketing videos for Social Media.
  • Introduction to video content strategies and platforms.
  • Understand pre-production: storyboarding, creating shot lists, and writing scripts.
  • Practical experience in using camera angles, shot types, and camera movements to convey a brand story.
  • Understand technical camera aspects such as shutter speed, aperture, ISO, and white balance.
  • Basic editing techniques and principles, including adding graphics, captions, sound editing, and color correction, using Adobe Premiere Pro and CapCut.
  • Exporting video to different specs for different social media platforms.
Tuesday, September 17, 2024
Live Online Certification Workshop (9:00 AM to 11:00 AM Pacific Daylight Time, PDT)

Looker Studio (formerly Google Data Studio) for Marketers Masterclass

Key Takeaways:
  • Prepare and connect to different data sources (both online and on-premise).
  • Build data queries and manipulate their results.
  • Create interactive data visualizations that professionally present your data.
  • Create new custom fields using formulas to dig deeper into your data.
  • Build automated, interactive dashboards and reports that communicate your data effectively.
Wednesday, September 18, 2024
Live Online Certification Masterclass Series 9:00 a.m. to 11:00 a.m. Pacific Daylight Time (PDT)

Leveraging AI for Your Digital Marketing: A Comprehensive Masterclass

The new AI tools, including OpenAI's ChatGPT, Microsoft Bing Chat, Google's AI, and others, mark the greatest shift in digital marketing since the beginning of the web. These tools help you to work better, spark creativity, and increase productivity. Our three-session workshop gives digital marketers the knowledge and skills to use these AI tools, resulting in improved efficiency and productivity in their marketing. This course takes a practical, hands-on approach, emphasizing applicable tools and techniques.
Tuesday, April 30, 2024
Live Online Certification Workshop (9:00 AM to 11:00 AM PDT)

LinkedIn Advertising Masterclass

Quick key take-aways:
  • LinkedIn Campaign Manager overview.
  • LinkedIn ad auction need-to-knows and top tips.
  • LinkedIn campaign structure best practice with campaign demo.
  • How to create winning LinkedIn Ads.
  • LinkedIn ad formats & ad types.
  • Creative top tips.
  • How to setup your campaigns effectively.
Thursday, September 12, 2024
Live Online Certification Workshop 12:00 p.m. to 2:00 p.m. PDT

Social Media Marketing Bootcamp

Key takeaways: In this class you’ll learn:
  • Revisit and refresh your social media strategy to incorporate the latest trends and features.
  • How to meet new audiences where they’re spending their time.
  • Demystify new social media algorithms.
  • Stories, reels and video content.
  • Increase reach and engagement across social media.
  • Explore influencer marketing.
  • Social selling features and trends.
  • Creative approach to customer service on social media.
  • Improve your social media management process.
  • Learn about new tools and apps to assist .
  • Receive templates for a 2022 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.

Latest from DMAnc

Latest from DMAnc

Latest from DMAnc


Today’s workshop was timely, relevant and clearly explained with some actionable go-forward steps. Having access to the presentation ahead of the call is also effective for implementation post-workshop.

Jocelyn QuallDirector of Marketing, ABODA by RESIDE

Very knowledgeable presenters. Clear and well prepared structure.

Allison FingerhuthGlobal Director C&M Business Group Strategy, XL Catlin

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

Great guidance for targeting audience and making advertising more of a conversation.

Ellen IsraelsonCMO, Jewish Communal Fund

Nice group of very knowledgeable and quality speakers, well done!

Steve BorgFounder, Borg Direct Marketing

Expert insights from industry experts is so invaluable.

Mike IzoSenior Account Manager, Gunderson Direct

A nice blend of insights and strategies from the agency and consumer side of marketing.

James MadisonAccount Manager, Gunderson Direct

Always informative and a great way to connect with fellow colleagues!

Stacy DenneySVP Strategy and New Business Development, Anderson Direct and Digital

I’ve always valued the learnings at the DMAnc events.

Lyn RundellFounder and CEO, HERO Marketing

Insights from the MetroMile representative were particularly interesting and valuable.

David RoweVP Media Director, Doremus and Company

Valuable takeaways!

Lynda KolbergSenior Account Manager, Decca Design

The luncheon was very well organized and the attendees/team behind DMAnc were welcoming.

Nelson BorgesJr. Client Strategy Manager, HERO Marketing

Presenters were knowledgeable and presented the topic well. I like that it was given adequate time to dig into the topic and didn’t skim over the subject just to fit it into an hour. It was also helpful that the slides had actual content, and not a bunch of stock images, so they’re useful to download and reference after the presentation.

Collette ChleboveMarketing Services Manager, Follett LLC

It (the workshop) provided a lot of usable information that can be applied to our business.

Julie FlannDigital Marketing Director, Nordic Ware

You answered the questions we had going into the webinar.

Matt WernerMarketing Manager, The Bradbury Co, Inc.

Very insightful, cutting edge.

Matt MillerVP of Operations, Original Stitch

Very timely topic.

Brad PollardVP of Business Development, US Direct

Loved the venue. Good length. Great diversity of panel.

Ashley DennyGlobal Senior Director Ecommerce Marketing, Gap

This panel discussion was valuable from varied perspectives that I can use in my discussions with digital programs.

Sherene KellySVP Sales & Marketing, Donor Base

Nuggets of knowledge were presented that are extremely actionable.

Philip JohnsonManager/Director, Mayvenn

Great discussion regarding use of Addressable Media Marketing and how to measure incremental lift from different channels.

Jennie MartzloffPrincipal, Martzloff Advisors

Lively topics; relevant and great panel discussion.

Steve BorgFounder, Borg Direct Marketing

Great presentation on innovative concepts I can discuss with clients.

Kent JohnsonSenior Business Consultant-Healthcare, Cliff Consulting

Lots of knowledgeable people in the direct & digital marketing industry!

Jillene MaGrowth Analyst, Upstart

The DMAnc was able to give me insight into a topic I otherwise would not have.

Alex Van WagnerClient Strategy Director, HERO Marketing

Transparent panel from real panelists. Very informative, well done!

Mike IzoAccount Manager, Gunderson Direct