Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Tips, Techniques, & Insider Knowledge to Elevate You and Your Company’s Presence on LinkedIn
If you’ve been tasked with maintaining your company’s LinkedIn profile, disappointing results and negligible impact can make it the least exciting task on your very full plate. But with pro insights, you can make this medium sing—and deliver—in ways that make you look like the marketing genius you are.
In this one-module, two-hour masterclass designed specifically for marketing professionals, you’ll learn how to optimize LinkedIn profiles for yourself, your organization, your team, your sales force, and your executive leadership for maximum impact.
We’ll explain how LinkedIn uses AI and its algorithm to score and rank profiles and how they choose which posts to show. Most important, you’ll learn how to see the scores of the profiles you manage and see success metrics you can share with your leadership. In one case study we share, you’ll see how a team increased their score from 48 to 56 and got up to five times more revenue. The wealth of opportunities can expand your professional connections and attract potential customers, clients, partners, employees, and investors.
The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands of individuals and organizations unlock this dynamic platform’s potential. His unique experience includes exclusive tips and strategies you won’t find anywhere else.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
What You’ll Learn in This Workshop
In this hands-on workshop, we focus on enhancing your personal LinkedIn profile and your company’s LinkedIn profiles to build more business opportunities, grow your connections, and attract top talent. Each topic is accompanied by clear examples that you can easily adapt and apply to your own profile.
- Craft a compelling profile, section by section, with the help of practical tips and examples.
- Harness the power of AI. We’ll provide prompts and results that you can easily copy, modify, and use immediately to use with your AI tool of choice to help you create compelling content. You’ll also see AI tools that can transform your selfies into professional portraits.
- Expand your network strategically. How to identify and connect with other relevant profiles to boost your LinkedIn score.
- Explore powerful but little-used tools like LinkedIn Sales Navigator, which can help you find the most valuable connections among LinkedIn’s vast user base.
- Navigate LinkedIn’s latest posting guidelines. We’ll cover the updated guidelines and demonstrate how strategic posting can positively impact your score.
- Get ideas for leveraging AI to create engaging posts.
- Discover profile banners. Explore how the new profile banners can increase your visibility.
- See how others perceive your profile.
- Showcase your company culture to attract like-minded applicants and partners. Learn how to use company updates, posted content, and employee testimonials to give applicants a genuine sense of your organization’s style, values, and workplace culture.
- Understand LinkedIn from the recruiter’s perspective: You’ll see the results of LinkedIn’s filters. By understanding how LinkedIn filters work, you can optimize your profile to stand out.
- Access salary insights: In a bonus section, we’ll demonstrate how to research and compare salaries, enabling you to offer competitive compensation packages and attract top talent.
- Measure your progress.
- Create a stunning visual identity. Select and optimize your company page’s background photo, profile photo, and slogan to create a compelling visual impression that aligns with your brand.
- Craft an engaging company summary: We’ll provide guidance on writing a powerful summary that effectively communicates your company’s mission, values, and unique selling points.
- Master job-posting strategies. Discover best practices for posting jobs on your company page, harnessing LinkedIn’s AI to identify and attract qualified job seekers who can apply directly to your organization, enhancing your reputation as an employer of choice.
- Showcase your valuable staff. Understand the significance of featuring your staff on your company page and how this can boost your company’s visibility, credibility, and engagement.
- Stay ahead of the curve. Unlike other courses that keep “evergreen” content static for years, we continuously update our course with the latest tips and insights, ensuring you stay at the forefront of LinkedIn best practices. No matter when you take it, you’ll be getting the most recent information.
Key Takeaways:
Our comprehensive course is designed to provide you with actionable insights and practical skills to enhance your LinkedIn presence. Here are the key takeaways:
- Mastering the LinkedIn Search Algorithm: Gain a deep understanding of the LinkedIn search algorithm. With this knowledge, you can edit your profile strategically to rank higher and increase your visibility.
- Step-by-Step Profile Improvement: We provide a detailed, step-by-step guide to improving your LinkedIn profile. Our course includes clear examples that you can directly apply to your own profile.
- Unveiling Your Hidden LinkedIn Score: Learn how to access your hidden LinkedIn score. This valuable metric allows you to track the effectiveness of your profile optimization efforts.
How to Convince Your Boss Why You Should Take this Workshop:
This course is written for staff at companies who want a stronger LinkedIn presence. LinkedIn is the key social media channel for professionals. Our LinkedIn profile optimization (LPO) course lets you get on top of LinkedIn and then train the rest of your team and your company on how to improve their profiles and the company page. By improving your LinkedIn scores, you improve visibility on LinkedIn to customers, partners, investors, analysts, and potential job applicants. Your company gets more opportunities and more revenue. Your company shows up ahead of your competitors.
The Presentations:
- The two-hour workshop is hands-on and practical.
- The workshop is live so you can ask your questions during the presentation.
- Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded. You can watch on your own schedule.
- If you have questions after the workshop, you’re welcome to email the instructor.
Download Material:
- Copy of our 22-page PDF on how to do LinkedIn profile optimization (LPO) for your profile and company. It includes step-by-step illustrations, descriptions, explanations, and examples.
- Copy of the video. You can listen to the complete video presentation with audio as often as you like.
- PDF of the complete PowerPoint presentation.
Who is the course for?
- We focus on hands-on, practical learning that can be immediately applied in the workplace for immediate impact. Our courses are specifically designed for marketing professionals, ensuring the content is relevant and valuable to your day-to-day work.
- Individual Professionals: Whether you’re a marketing manager, sales executive, or a member of the C-suite, this course will equip you with the tools to optimize your LinkedIn profile and increase your professional visibility.
- Team Leaders: The principles of LinkedIn Profile Optimization can be applied across any team – from Marketing and Sales to the Executive team. As a leader, you can use the skills learned in this course to improve your team’s collective LinkedIn presence.
- Result-Oriented Professionals: An optimized LinkedIn profile leads to increased connections within your field, opening doors to potential customers, clients, collaborators, and investors. If you’re looking to expand your network and opportunities, this course is for you.
The Presenter:
Andreas Ramos
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
- Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
- Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
- Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
- Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
- Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
- In Palo Alto since 1992.
- Master’s degree from Universität Heidelberg, Germany.
- Website is https://andreas.com (online since 1994).
- Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
- Contact Andreas at [email protected].
Workshop dates and times:
WINTER
LinkedIn Profile Optimization for Marketers Masterclass
Wednesday, Dec 11, 2024
from 9:00 a.m. to 11:00 a.m. PST.
