DMAnc.org Online Certification Workshops
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $300 now $200. Enroll here.
(Special Series Pricing: All four Email Marketing Masterclass modules $1,200 now 35% off—$780. Enroll here.)
Introduction:
Email marketing is the foundation of any good multi-channel marketing strategy.
But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.
We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy.
Tuesday, September 20, 2022 (9:00 am to 11:00 am PDT).
(Special Series Pricing: All four Email Marketing Masterclass modules $1,200 now 35% off—$780. Enroll here.)
Key Takeaways:
Why you should add affiliate marketing to your marketing strategy:
- Defining affiliate marketing:
- What it is.
- What it is not.
- Clarifying terms to know:
- Affiliate program.
- Advertiser/Merchant.
- Affiliate/Publisher.
- Affiliate network.
- ShareASale.
- CJ Affiliate.
- Affiliate software.
- EPC—Effective Cost per Click.
- Common mistakes:
- Managing expectations.
- Planning as part of the marketing mix.
- Setting and forgetting.
- Payout and incentives.
- Time to recruit, activate and optimize.
- Maximizing internal teams for opportunities.
- Competitor analysis of choices, offers and activities.
- Various methods available to advertisers:
- Display ads and text links.
- PPC.
- Email.
- Content (Bloggers, Podcasters, Influencers).
- Coupon and discounts.
- Cashback & loyalty.
- Technology.
- How to set up a program:
- Choosing software and/or affiliate networks.
- Dashboard.
- Reporting.
- Program description.
- Parameters and terms.
- Products:
- Descriptions.
- Images (such as logos).
- Ads.
- Payout.
- Payment (credit card).
- Specifications for basic starter ad groups (Checklist).
- Running a program:
- Planning offers to affiliates, such as coupons, discounts and payout tiers.
- Recruiting affiliates.
- Approval: manual vs. automatic.
- Nurturing affiliates.
- Payments: timely.
- Join as an affiliate:
- View competitor programs and leaderboards.
- As additional income stream: Printful (swag).
- As additional income stream: synergistic products & services.
- Create referral and loyalty program to incentivize customers, affiliate partners.
- Outsource to an affiliate manager or agency.
Enroll in Module 1 (Live Online) Enroll in Module 1 (Pre-Recorded)
The Presentations:
- The workshop is hands-on and practical.
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
The Presenter:
Kate Barrett
Founder
eFocus Marketing
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 14 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Some of the companies she has worked with or trained include Return Path (now known as Validity), Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others. Kate is a member of the DMA Email Council, regularly speaks at events around the world, and is a marketing lecturer for the IDM and CIM in the UK.
Kate is also the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ available on Amazon.
Testimonials
Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!
Great course for taking email strategy and tactics to the next level.
Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.
A great presentation that covered all the important details about the whole process of email marketing while giving great examples.
