Special Fall Pricing: Regularly, $1,450 is now 50% off—$725. Enroll here.
Revolutionize Your SEO Strategy for 2024
Unlock the full potential of SEO (search engine optimization), a strategic approach that aligns with Google and builds lasting value for your business.
This course has been completely rewritten based on what we learned from the testimony of Google VPs and engineers in the 2023 Google antitrust trial. Based on their explanation of how Google works, we can now better see how to improve the SEO for our websites and pages.
We will also show you how to leverage the new AI tools like ChatGPT and Bing Chat to optimize your keywords, meta-tags, and page content. Learn to craft messages that resonate with your audience while effectively integrating your USP, UVP, and CTA. Our course includes Andreas’s eBook on prompt crafting.
This is not just another SEO tutorial. It’s a deep dive into the nuances of SEO, tailored for businesses of all sizes. Whether you’re managing a small website or a multinational enterprise, our course adapts to your needs.
You can ask questions at any time. Experience hands-on learning with real-world case studies, interactive sessions, and practical exercises. Our comprehensive modules cover the latest SEO tools and methods, with handy checklists and pre- and post-SEO worksheets for tangible results.
You’ll walk away with a clear understanding of how Google works, how pages are ranked, and how you can use that for your company.
What You’ll Learn:
Each workshop in the four-module series is packed with examples, tips, and actionable insights. You’ll receive dozens of tactics with codes, checklists, and notes for immediate application. These skills extend beyond SEO to digital advertising, social media, and content marketing. Whether you do the work yourself or manage others, these workshops will elevate your SEO proficiency.
Don’t miss out on this opportunity to elevate your SEO game for 2024. Enroll now and start transforming your SEO strategies into success stories.
Can’t attend the live workshop? No problem! Our workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials. You can send emails with your follow-up questions.
Description:
The first session starts by looking at how Google selects which pages will appear in search results. You’ll understand how Google sorts and ranks websites and pages. This is entirely new material, based on what we learned from Google’s internal documents and testimony by Google CEO and VPs in the US Department of Justice vs. Google antitrust trial that was held from October to November 2023 in Washington, D.C. We add what it means and how to adapt your SEO work to Google’s systems.
Keyword Research, which is the foundation of SEO. You’ll see how to use Google tools to find the keywords your audience uses to search for your company, products, and services on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You also use keywords for pages, ads, social posts, content marketing, and to make videos.
You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keywords into other languages.
Key Takeaways:
In this class you’ll learn:
Description:
Dive into the world of technical SEO with our second workshop, where we split our focus into two crucial parts: on-page SEO and technical SEO.
On-page SEO is all about enhancing what your visitors see on your website and pages. You directly boost your search rankings by improving site architecture, page design, grammar, text, and visuals. We’ll guide you on utilizing AI tools to elevate your content and image quality, making your site more appealing to users and search engines.
Next, we delve into the intricacies of technical SEO. This involves tweaking your site’s HTML code to ensure search engines categorize your pages correctly. We cover the essentials of editing HTML meta-tags, page headings, body text, ALT tags, and link texts. To simplify this process, you’ll receive a handy spreadsheet that helps keep your meta-tags within Google’s character limits. Plus, we’ll demonstrate effective methods to test and optimize your meta-tags.
You’ll also learn to use analytics to strategically select pages for SEO enhancement and discover advanced techniques for optimizing images, including editing hidden text. The workshop doesn’t stop there; we’ll explore other technical areas such as canonical tags, HRefLang tags, handling 404-error pages, implementing 301-Redirects, repairing broken internal links, and creating XML sitemaps for pages and images.
Our approach is straightforward and user-friendly. We provide clear, step-by-step instructions with practical examples that you can easily replicate and adapt. This workshop will empower you with the knowledge and tools.
Key Takeaways:
In this class you’ll learn:
Description:
Our third workshop looks at off-page SEO, focusing on strategies to enhance your online presence and visibility beyond your website. Off-page SEO is crucial in attracting more visitors and boosting your site’s credibility. We’ll navigate through various techniques, including effective link building, social media engagement, securing links on news sites, link directory registrations, optimizing your Google My Business profile, Wikipedia contributions, and more. These tactics are key to expanding your digital footprint and driving increased traffic to your site.
But that’s not all. This session also delves into the essentials of SEO reporting. Learn how to create insightful SEO reports and analyze visitor data, page performance, rankings, and keywords. We’ll guide you through justifying the ROI of your SEO efforts, equipping you with the knowledge to demonstrate the value of your work.
Additionally, we provide an overview of the most common SEO topics and metrics essential for anyone in the field. We’ll discuss establishing an effective SEO helpdesk to support your organization’s SEO initiatives further, ensuring ongoing support and optimization.
We wrap up the session with a comprehensive SEO tools and resources list. This curated collection will help you stay updated with the latest trends and best practices in SEO and digital marketing, ensuring you remain at the forefront of the industry.”
Key Takeaways:
In this class you’ll learn:
Join us to equip yourself with the cutting-edge techniques that will define the next digital marketing era. Sign up for this course today.
Description:
In our fourth workshop, we focus on Google’s prioritization of page loading speed in its ranking algorithm. Speed is critical in search rankings, with faster pages often outranking their slower counterparts under similar conditions. This workshop will equip you with a comprehensive understanding of best practices for enhancing website speed.
We provide clear, real-world examples and a series of practical, step-by-step tactics tailored to your organization’s website. Implementing these strategies is crucial to avoid significant drops in traffic due to slow loading times.
A key part of the workshop is learning to effectively measure your website’s performance against Google’s speed standards. We’ll guide you through the tools and techniques for this assessment, ensuring you have a clear picture of your site’s speed profile.
Additionally, the workshop includes a wealth of resources: examples, links, and customizable code snippets. These materials are designed for easy application, allowing you to immediately implement changes and see tangible improvements in your website’s loading speed.
We cover the parts of speed optimization:
Why Optimize for the Speed of Pages?
Whenever Google rolls out a core update such as mobile-first indexing, hundreds of thousands of websites suddenly take a nosedive in ranking and traffic—and scramble to triage the problem. You can prevent this from happening to your website immediately learning about Google’s updates and improving your website’s page speed.
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
Completely updated for 2024, this course offers fresh insights into Google Search’s workings, especially in light of testimony and documents from the 2023 Google antitrust trial. We emphasize using AI tools to better understand your audience and create web pages that resonate with their interests. This course for every company size, from SMB to enterprise-level SEO, aimed at boosting traffic, enhancing brand awareness, and increasing sales and conversions.
SEO isn’t just about visibility in search engines; its concepts can also be applied to digital advertising across platforms like Google Ads, Facebook, and LinkedIn, as well as media posts, content marketing, and videos to attract more visits, leads, and sales.
Our course is particularly valuable for internal teams who possess an intimate understanding of your organization’s goals, products, and services. Unlike external agencies or consultants, internal teams can communicate these aspects more effectively. This course empowers your internal team to:
Equipping your team with these skills enhances online visibility and ensures a consistent and effective digital marketing strategy across all platforms.”
The Presentations: Live or On-Demand
Download Material:
Who is the Course for?
Marketing managers, digital marketing managers, search marketing managers, webmasters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.
Eye-opening! There’s so much I need to do and check on our eCommerce site!
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
I highly recommend this course for learning the ins and outs of SEO.
Presentation was clear, it would be valuable for those who have no basics of SEO.
Module 1: Keyword Research.
Friday, Sep 20, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: On-page SEO and Technical SEO.
Friday, Sep 27, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 3: Off-page SEO, Google Updates, Reporting SEO.
Friday, Oct 4, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 4: Page Optimization for Speed.
Friday, Oct 18, 2024
from 12:00 p.m. to 2:00 p.m. PDT.