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In 2024, the digital marketing world was rocked by two transformative events. The first is something everybody is talking about: the rise of AI, and its utility as a tool that marketing professionals can use to save time and work more efficiently. The second has largely passed under the radar, but it’s just as consequential: the testimony of Google VPs and engineers in the 2023 Google antitrust trial revealed a treasure trove of insights into how Google structures its search. And that has revealed unprecedented information about improving SEO for your websites and pages.
This course has been completely rewritten to help you take advantage of these two changes. In this four-module SEO masterclass, you’ll get the knowledge you need to formulate an effective SEO strategy. Instructor Andreas Ramos will lead you on a deep dive that will help you to understand and master Google search. And you’ll learn how to use AI to execute your SEO plan with confidence and results.
You’ll learn:
Description:
Understanding Google sorting and ranking. We begin by looking at how Google selects which pages will appear in search results. You’ll understand how Google sorts and ranks websites and pages. This is entirely new material, based on what we learned from Google’s internal documents and testimony in the 2023 Google antitrust trial. We interpret what it means and how to adapt your SEO to Google’s systems.
Understanding AI and how to use it in your work. We’ll explore how AI tools, such as ChatGPT, Microsoft Copilot, Google Gemini, Anthropic Claude, Sonnet, and others, can be used for SEO. These AI applications make it easy to find good keywords, write meta-tags, and do many other SEO tasks…if you write good prompts. By understanding how Large-Language Model (LLM) AI works, you can use it better. We will show how to write advanced prompts so the AI can create replies to you that present your company and goals. These replies also match your target audiences and add USPs, UVPs, and CTAs. We include a 28-page PDF on how to write prompts.
Keyword research. Keyword Research is the foundation of SEO. You’ll see how to use Google tools and AI to find your audience’s keywords to search for your company, products, and services on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You also use keywords for pages, ads, social posts, content marketing, and to make videos.
You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keywords into other languages.
Key Takeaways:
In this class you’ll learn:
Description:
In the second module, we dive into on-page SEO, image SEO, UX/UI SEO, and Speed SEO.
On-page SEO is all about enhancing what your visitors see on your website and pages. By improving site architecture, page design, grammar, text, and visuals, you can directly boost your search rankings, you can directly boost your search rankings by improving site architecture, page design, grammar, text, and visuals. We’ll guide you in utilizing AI tools to elevate your content and image quality, making your site more appealing to users and search engines.
Image SEO looks at issues around image formats (JPG, PNG, WebP, and so on), the kilobyte size of images and how to compress them while keeping high quality, methods to get images to load faster, and other items.
UX/UI SEO (UX = User Experience) and UI (User Interface) look at improving the visitor’s experience. The better the website works for visitors, the higher your engagement rate and conversion rate, which are part of Google’s metrics for scoring pages.
Finally, we look at Speed SEO. Studies show visitors prefer faster pages, so this section shows you how to measure the speed of pages and steps to improve page speed.
Our approach is straightforward and user-friendly. We provide clear, step-by-step instructions with practical examples that you can easily replicate and adapt. This workshop will empower you with knowledge and tools.
Key Takeaways:
In this class you’ll learn:
Description:
Module three dives into technical SEO. This involves tweaking your site’s HTML code to ensure search engines categorize your pages correctly. We cover the essentials of editing HTML meta-tags, page headings, body text, ALT tags, and link texts. To simplify this process, you’ll receive a handy spreadsheet that helps keep your meta-tags within Google’s character limits. Plus, we’ll demonstrate effective methods to test and optimize your meta-tags.
You’ll also learn to use analytics to strategically select pages for SEO enhancement and discover advanced techniques for optimizing images, including editing hidden text. The workshop doesn’t stop there; we’ll explore other technical areas such as canonical tags and HRefLang tags, handling 404-error pages, implementing 301 redirects, repairing broken internal links, and creating XML sitemaps for pages and images.
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Many SEO steps in this module can be enhanced with good AI use. We’ll show you examples, prompts, and results so you can copy them and use them in your work.
Key Takeaways:
In this class you’ll learn:
Description:
Our fourth module looks at off-page SEO. For many years, Google said you can’t improve ranking by making changes outside of your web pages, but it turns out you can. This module focuses on strategies to enhance your online presence and visibility beyond your website. Off-page SEO is crucial in attracting more visitors and boosting your site’s visibility, credibility, and authority. We’ll navigate through various techniques, including effective link building, social media engagement, securing links on news sites, link directory registrations, optimizing your Google My Business profile, and more. These tactics are vital to expanding your digital footprint and driving increased traffic to your site.
But that’s not all. This session also looks at the essentials of SEO reporting. Learn how to create insightful SEO reports and analyze visitor data, page performance, rankings, and keywords. We’ll guide you through justifying the ROI of your SEO efforts, equipping you with the knowledge to demonstrate the value of your work.
Additionally, we provide an overview of the most common SEO topics and metrics essential for anyone in the field. We’ll discuss establishing an effective SEO helpdesk to further support your organization’s SEO initiatives and ensure ongoing support and optimization.
We add a list of comprehensive SEO tools and resources list. This curated collection will help you stay updated with the latest trends and best practices in SEO and digital marketing, ensuring you remain at the forefront of the industry.”
We provide clear, real-world examples and a series of practical, step-by-step tactics tailored to your organization’s website.
Additionally, the workshop includes a wealth of resources: examples, links, and customizable code snippets. These materials are designed for easy application, allowing you to immediately implement changes and see tangible improvements in your website’s loading speed.
We close this module and the course with a brief look at the future of search engines, SEO, and AI
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Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
Completely updated for 2024, this course offers fresh insights into Google Search’s workings, especially in light of testimony and documents from the 2023 Google antitrust trial. We emphasize using AI tools to better understand your audience and create web pages that resonate with their interests. This course is for every company size, from SMB to enterprise-level SEO, aimed at boosting traffic, enhancing brand awareness, and increasing sales and conversions.
SEO isn’t just about visibility in search engines; its concepts can also be applied to digital advertising across platforms like Google Ads, Facebook, and LinkedIn, as well as social media posts, content marketing, and videos to attract more visits, leads, and sales.
Our course is particularly valuable for internal teams who possess an intimate understanding of your organization’s goals, products, and services. Unlike external agencies or consultants, internal teams can communicate these aspects more effectively. This course empowers your internal team to:
Equipping your team with these skills enhances online visibility and ensures a consistent and effective digital marketing strategy across all platforms.”
The Presentations: Live or On-Demand
Download Material:
Who is the Course for?
Marketing managers, digital marketing managers, search marketing managers, webmasters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.
Eye-opening! There’s so much I need to do and check on our eCommerce site!
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
I highly recommend this course for learning the ins and outs of SEO.
Presentation was clear, it would be valuable for those who have no basics of SEO.
Module 1: Unleashing the Synergy of AI and Creative Writing,
Wednesday, Feb 5, 2025. 12:00PM – 2:00PM PST.
Module 2: Grammar and the Art of Effective Prompt Engineering.
Wednesday, Feb 12, 2025. 12:00PM – 2:00PM PST.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Wednesday, Feb 19, 2025. 12:00PM – 2:00PM PST.
Module 4: Integration, Expansion, and Overcoming Challenges.
Wednesday, Feb 26, 2025. 12:00PM – 2:00PM PST.