As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to these new media’s ability to reach new customers and generate leads. In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast and 81% say they’ve taken action after hearing a podcast ad.
Join us to learn how to shift your marketing strategy toward this growing medium, best practices for advertising on streaming, and how you can take advantage of it. Don’t miss this 30-minute webinar!
Ian Murphy is the Senior Business Development Manager for AudioGO, a local digital audio advertising platform. He is passionate about helping local businesses succeed and has worked with local businesses throughout his entire life, even helping his parent’s business become successful online. Ian has spent most of his career at Yelp, working with local businesses and technology partners to help businesses reach their goals.
Gary Brazzell graduated from St. Andrews University (Laurinburg, NC) in 1993 with a degree in communications and marketing. Since then, he has worked in marketing for Somerville & Associates (the public relations agency in Los Angeles), In/Max Insurance Agencies, New River Media Group (a radio station group), PTI (an early website company from the late 90s), Foot Levelers (a U.S.-based international healthcare manufacturer specializing in foot orthotics). At Southwest Virginia Home Health Care, Gary served as business administrator. This is what inspired him to start Brazzell Marketing Agency in 2003, a marketing agency specializing in community-based and outpatient healthcare marketing. Today, Brazzell Marketing Agency has grown to a national (and somewhat international) footprint with more than 1,800 clients including clients ranging from five employees to over a 1,000 employees, start-ups, to universities and hospitals.
Special offer from our sponsor AudioGo: Webinar attendees will get $100 off your first campaign to get 5,500+ audio ads. To register for the offer:
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: 35% off both Podcasting Fundamentals and Advanced workshops for $600 $390. Enroll here.)
This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. This course will help you refine your show, your process and marketing to increase your downloads and shares.
We’ll review the top four reasons podcasts fail and how to turn that around and toward success, including where you are missing out on ways to gain momentum or reinvigorate your team, host, and guests. We will talk about crafting your intro/outro and commercial. We’ll cover ways to engage your guests, their teams, and followers. We’ll also help you strongly encourage your own teams to share the show regularly. We cover additional appearances, advertising, and playlist strategies.
As a bonus, at the end of this workshop, you’ll be able to download several checklists covered in the course.
Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. This is also for people currently involved in the success of an existing or “paused” podcast.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Susan Finch
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.
This workshop brought to light many facets of podcasting that a beginner would not consider. Learning these tools first, while still in the planning stages of developing a podcast makes it much more likely that the first recordings will be successful and will put you on the right track right from the start.
This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.
Today’s session built upon the intro class and provided outstanding direction on how to produce and promote a podcast successfully. Great for beginners and experts alike. Very glad I attended!
Great follow-up course to the first Introduction to Podcasts webinar with Susan. It was a smooth transition of material from the first to second course and didn’t overlook any gaps in information or experience as the material progressed.
My recommendation is: Even if you think you know exactly how to do a project or marketing piece you are working on, take the course. There’s always something to learn, and you’ll learn it here.
I took both parts of the DMAC Podcasting course and it was very helpful. I am starting a new podcast for the university I work at, and Susan gave me lots to think about, and structural tips I didn’t know I needed to address.
Susan did a great job explaining the untold details of Podcasting, SEO, and crafting your message!
This workshop walks through a checklist of what you should or should not be doing with your podcast. It has many valuable tips and reminders to get your podcast off and running or to improve your current practices.
Susan is a great professional who also happens to be great instructor! The course was entertaining and provided practical tips for anyone to take their podcast to the next level.
I took both the Podcast Fundamentals and Advanced podcasting, both include everything you need to know about launching and running a successful podcast.
The presenter was very knowledgeable in the subject and was a very clear presenter! It was well worth my time.
Excellent course to get you started with podcasting for your business!
Workshops like this humble you into remembering that you don’t know everything and there are people who want to help you succeed and do things right the first time!
Great content from a knowledgeable speaker – thanks!
I found this course especially useful as it goes beyond common-sense advice, giving some good resources and tips you may not have thought of before.
The Advanced Tips for podcasting workshop made it easy to see how to lay out your podcast episode in Adobe Audition. The tips, tricks, and tools shared in this presentation will definitely make launching, recording, and promoting my company’s podcast easier.
Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!
The How to Produce a Podcast workshop gives industry professionals rich insight on how to produce a successful, engaging podcast.
The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.
The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.
I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!
I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.
Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.
I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.
Very engaging and informative.
This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.
How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!
This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.
I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.
I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!
Great content! Well worth the time spent listening to the course!
This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.
A must for someone thinking about starting a podcast.
This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.
As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.
If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.
Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!
Very informative and helpful to anyone that is struggling with podcast production and/or promotion.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: Both Podcasting Fundamentals and Advanced workshops for $600 $390. Enroll here.)
This is the first in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. It is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.
This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, and the logic to set up systems that work for everyone. Susan will also help you with the planning for each step before, during, and after your launch. This will help ensure that everyone involved knows what to expect so none of the pieces are left behind and what you need to ask a production company if you decide to outsource. The list may surprise you.
Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Susan Finch
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Just completed my first webinar with DMANC (Podcast Fundamentals). Was extremely pleased. Found the presenter very knowledgeable, provided a very good overview with tons of useful information-seemed to hit all the critical points (and more…). Am very much looking forward to part two for even greater detail.
As a small nonprofit, with limited resources, this course was a Hail Mary. We’ve been wanting to do a podcast for years. The content covered made me much more confident in really defining our WHY with the podcast and how to use it as an effective tool for our organization. I can’t recommend this course enough!
This is an excellent course for marketers/ companies starting their podcast journey.
I thought I had an idea of how to start my company’s podcast, but this webinar showed me so many things I hadn’t even thought about! Susan provided great info, ideas, resources, and checklists to use before, during, and after I start podcasting.
This webinar really opened my eyes to the world of podcasting! There’s so much to learn, and Susan was so informative about the best practices and tactics. If our organization ever decides to pursue podcasting, I have way more knowledge now than I did before attending this webinar!
“Very Helpful, Susan Finch is extremely knowledgeable!”
It’s a great overview of the basics of podcasting before you jump in with both feet.
This workshop was helpful to see the big picture behind how and why to produce a podcast!
This workshop was great — I was engaged the entire time, and I left the session excited to begin my own podcast!
I found the information very helpful toward producing our own podcast.
Very insightful and entertaining! This education I’ve gained from this course is going to be helpful for not only my company, but for me personally!
This workshop was great! I feel like I am walking away with what I need to get a podcast started.
Susan knows what she’s talking about—clearly. As a one-person team starting a podcast for my company, I couldn’t have attended a more valuable learning session.
Workshop was easy to follow and understand! I feel much more comfortable starting our first podcast.
I truly enjoyed the presentation / webinar. Two hour webinars can at times be daunting but her presentation style and her energy made the webinar a breeze to participate it. Her content supported a lot of the efforts we are putting forth, while providing additional tips for ongoing improvement and processes. I look forward to considering other educational webinars with her / this group!
If you are thinking about starting a podcast, this is a great place to start learning! Very practical information.
Excellent course to get you started with podcasting for your business!
The course illustrated great best practices while illuminating production tips I may have otherwise overlooked.
Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!
The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.
The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.
This workshop is a helpful refresher for anyone at any stage in the process.
You could apply this workshop to almost any level of expertise, and it really helped guide me through my future plans!
I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!
Susan’s energy and information was amazing!
Susan was very informative and passionate!
I was extremely happy with Podcast Fundamentals. Susan shared her expertise in an approachable way and left us encouraged and empowered to get the most out of our show!
I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.
Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.
I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.
Very engaging and informative.
This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.
How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!
This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.
I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.
I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!
Great content! Well worth the time spent listening to the course!
This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.
A must for someone thinking about starting a podcast.
This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.
As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.
If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.
Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!
DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.
The instructor was very hands-on (as much as you can be from a screen), and recognized that while we are all experts at something, that something is not podcasts. The course covered how to think about the details from the ground up.
Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.
If you are considering podcasting but don’t even know how to begin thinking about podcasting, this is your workshop.
I found the workshop to be interesting, informative and inspirational. We have been considering doing a podcast and this workshop made it easy to understand what would be involved, but more importantly gave information about products and services that would make a podcast better.
The topic was relevant, the speaker was energetic, and I really think I will be able to use this in my job.
Great information from a very knowledgeable speaker.
Loved hearing about the fundamentals of podcasts. Definitely look forward to the advanced class.
This podcast presentation was easy to follow and interesting. The content of the slides were also very informative but there was great nuggets of wisdom that was not written out on the slides that were easy to catch and note.