DMAnc.org Online Certification Workshops
Summer Discount: Now 45% Off Four-Module Series Pricing
Free Workshop Updates for 1 Year
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.
Why Take this Course?
This four-workshop series shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales.
We cover the five major areas in SEO:
- Keyword research: How to find the best keywords and spoken queries.
- How Google evaluates pages. What they look for, what is good, and what is bad.
- On-page SEO: How to get better site indexing and improve what your visitors see on the page.
- Technical SEO: How to find and fix technical issues that affect your site ranking.
- Off-page SEO: Additional steps to improve your page’s ranking in Google.
- Page Optimization for Speed: Google gives preference to pages that open quickly.
The SEO workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including code for you to copy, paste, edit, and use, along with checklists for your work. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing. You can do the work yourself, or, by understanding it better, manage staff, agencies, or consultants. You can take the courses à la carte individually or purchase the four-course bundle for a significant discount.
New Tactics for 2023, Plus AI Time-Saving Tips & Tactics
This SEO course is updated for 2023 with many new SEO tactics, tools, and methods. Sections include handy checklists. You’ll see how to use testing to find the best keywords and images for your pages. Pre-SEO and post-SEO worksheets let you check the results of your SEO work. No other course or book offers this.
We also show you how to use ChatGPT or other AIs to improve your SEO work at many points: find keywords, write better meta-tags, improve headings for your readers, and write text that matches your audience’s interests and includes your unique selling points (USP), unique values points (UVP), and call-to-action (CTA).
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
The SEO course is a four-part series of workshop modules. Each part is two hours for a total of eight hours. Take the courses either live or recorded.
Module 1: Keyword Research.
Pre-recorded.
Module 2: On-page SEO and Technical SEO.
Wednesday, October 4, 2023 (12:00 pm to 2:00 pm PDT).
Module 3: Off-page SEO, Google Updates, Reporting SEO.
Friday, October 20, 2023 (12:00 pm to 2:00 pm PDT).
Module 4: Page Optimization for Speed.
Friday, October 27, 2023 (12:00 pm to 2:00 pm PDT).
Module 1, Keyword Research.
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.
Description:
The first session starts with Keyword Research, which is the foundation of SEO. You’ll see how to use Google tools to find the keywords that your audience uses to search for your company, products, and services both on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You also use keywords for pages, ads, social posts, content marketing, and make videos.
The secret to keyword research is testing. Which keyword works best? There is an easy way to quickly test thousands of keywords to find the ones that work for your website. You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keyword lists for free into other languages.
Finally, we look at how Google selects which pages will appear in search results. You’ll understand what Google wants to see on web pages. Google updated their criteria in December 2022. We cover the key points.
Key Takeaways:
- Keyword Research: We look at free tools to find thousands of keywords, including your competitors’ keywords. You’ll also see how to find your audience’s questions when they search.
- This includes how to use advanced concepts such as Latent Semantic Indexing (LSI) to find related keywords. A further step can rewrite your text for you.
- You’ll see how to test keywords to find the best ones. Then, use free tools to convert your keywords to lowercase (to remove duplicates), sort keywords into categories, make permutations of your top keywords to create more keywords, and translate your keywords into sixty-six languages.
- Finally, we look at how Google reviews and selects websites. How does that work? What are their selection criteria? What do Google’s 16,000 Quality Reviewers look for? What are red flags? This gives you ideas for improving your pages.
- Each section includes a checklist for your work.
- We also give you spreadsheets for managing your keywords.
Module 2, Optimizing On-page SEO and Technical SEO.
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.
Description:
This workshop covers on-page SEO and technical SEO.
On-page SEO are the measures that can be taken directly within the website in order to improve your search ranking. Many things can get better indexing, such as site architecture, page design, grammar, text, site search, and video. These improvements are also good for your visitors, as they can make for a better, more organized experience when they visit your site. ChatGPT helps you to write better content for your audience, and we will show you how to use it for this.
We continue with technical SEO. This covers changes to the HTML code so search engines can put your page in the right category. You’ll see how to find meta-tags in your HTML. We will cover how to edit the meta-tags, page headings, body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that automatically adds up the characters in your meta-tags so they stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images, along with other technical issues. And we’ll cover other technical issues such as canonical tags and HRefLang tags, 404-error pages, 301-Redirects, and how to find and fix broken internal links, and XML sitemaps for pages and images.
Everything is explained in clear English with numbered steps so you can make the changes.
Key Takeaways:
In this class you’ll learn:
- What does Google consider a good page? You’ll see how to use AI to compare your pages with Google’s ideas.
- How to write better meta-tags and headings, plus tools to suggest and optimize all the meta-tags on your site, along with a spreadsheet to manage meta-tags.
- Tools to see the meta-tags on your site (and your competitor’s sites).
- SEO includes the text on your page, such as headings, sub-headings, body text, and links.
- How to do SEO for images, including ALT tags and the hidden meta-data.
- Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
- How to quickly create structured data for your pages.
- Lots of code examples for you to copy, edit, paste, and use.
- Checklists for on-page SEO and technical SEO.
Module 3, Off-page SEO, Google Updates, Reporting SEO, and More.
Special Series Pricing: All four SEO workshop modules (Pre-recorded) $1,200 now 45% off—$660. Enroll here.
Description:
In this session, we look at off-page SEO. This covers changes that you can make outside of your website to improve your real-world presence and visibility, including link building, social media, placing links in news sites, registering in link directories, adding your page to Google My Business, Wikipedia, and more. By making these changes, you’ll get more visitors to your web pages.
We also look at what to put in SEO reports, how to see data for visitors, pages, ranking, keywords, how to justify the cost of SEO work, a list of the most common topics and metrics in SEO, how to set up an SEO helpdesk for your organization, and a list of SEO tools. We add a list of resources to keep up with SEO and digital marketing.
Key Takeaways:
In this class you’ll learn:
- Off-page SEO covers the changes that you can make outside of your website that affect your ranking.
- How to build quality inbound links.
- How to check if there are links from your site to bad sites.
- How to block bad (toxic) incoming links.
- Why you need to show experts on your site, how to find them, and how to cite them on your pages.
- How to place your press releases on 100+ media sites, magazines, and newspapers.
- If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
- Off-page SEO includes social media. You’ll see how to use ChatGPT to write hundreds of audience-specific social media posts in minutes, complete with the tone, emoji, and CTAs.
- How to get your organization in the Knowledge Box at the top of Google.
- How to use web analytics to get data and create reports for SEO.
- How to justify the cost of SEO work.
- List of resources for information and help in SEO.
Join us to equip yourself with the cutting-edge techniques that will define the next digital marketing era. Sign up for this course today.
Module 4, Page Speed Optimization.
Special Series Pricing: All four SEO workshop modules (Pre-recorded) $1,200 now 45% off—$660. Enroll here.
Description:
In this workshop, you’ll learn how to update your website for Google’s focus on the speed of webpages. How quickly a web page opens for desktop or mobile visitors is part of Google’s ranking algorithm. If everything is equal for two pages, the faster page will rank higher. This workshop covers many best practices that you can apply to your websites.
You’ll get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so you won’t experience a radical drop in traffic. You’ll also see how to measure your website to see how it meets Google’s standards. The workshop has examples, links, and code for you to copy, edit, and paste.
We cover the parts of speed optimization:
- Why optimize for speed?
- How to measure your page’s speed.
- How to reduce the kilobyte size of text and images so pages open faster.
Why Optimize for the Speed of Pages?
Whenever Google rolls out a core update such as mobile-first indexing, hundreds of thousands of websites suddenly take a nosedive in ranking and traffic—and they scramble to triage the problem. You can prevent this from happening to your website by learning about Google’s updates and improving your website’s page speed right away.
Key Takeaways:
In this class you’ll learn:
- Should your website be designed for desktop or mobile? How to see and share the trend at your site.
- Most of your visitors have a slower connection than they expect. Shared WIFI connections and VPNs impact the page speed. You can throttle your browser to experience how your pages open for your visitors.
- Google’s new CWV speed metrics: FCP, LCP, CLS, FID: what these mean and how to see the scores.
- Examples of good and bad web design: placement of buttons, tracking tags, content, and more.
- How to use your Google Analytics to see page speed and decide which pages to optimize first.
- How to reduce the amount of text on your site.
- How to reduce the kilobyte weight of images on your site. The impact of image formats. Which images to compress. Comparison of results when compressing images. New image formats. Size of webP, GIFs, SVG, carousels, and video. How to use different sizes of the same image.
- Examples of code that you can add to your web pages to accelerate images.
- How to use segmentation in Google Analytics to see your traffic and page speed.
- Dozens of practical tips and ideas to improve the speed of your pages.
How to Convince Your Boss Why You Should Take this Class:
You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.
Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:
- Manage SEO: You’ll understand how to set up and run your SEO projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
- Use the Before/After Reports: This SEO course includes reports for you to fill out before and after the SEO work. This lets you measure your results.
- Cost-effective: This course will help you to carry out SEO faster and at a lower cost.
The Presentations: Live or On-Demand
- The presentation is both live and on-demand (recorded).
- The live presentations let you ask your questions and get answers right away.
- Take the recorded presentations if the schedule doesn’t fit in your calendar.
- Step-by-step instructions in numbered lists complete with links so you can do this yourself.
- All items with illustrations and examples. You can copy, edit, and use it in your work.
- You’re welcome to ask follow-up questions by email.
Download Material:
- Recorded video of the presentation with slides and audio.
- All PowerPoints as PDFs.
- Step-by-step instructions in numbered lists with links and checklists.
- Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords and eBooks.
- The Google Quality Rater Manual, Google’s internal training manual for their 15,000 reviewers.
- LinkedIn Profile Optimization ebook by Andreas Ramos.
- Andreas’s 28-page PDF book on Prompt Crafting for Digital Marketing.
Who is the Course for?
Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Andreas Ramos
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has worked in SEO since 1994. In the early 2000s, he built and led an SEO agency. His book on SEO was published by McGraw-Hill in multiple languages. He was also the technical editor for IBM’s book on SEO. He led the digital agency at Acxiom for Fortune 200 clients and later, built and led global SEO for Cisco, where he worked with 44 languages in 85 countries. He advises Harvard and Stanford on SEO, digital ads, and analytics. He has written 22+ books on digital marketing. You’ll learn hands-on from one of the leading experts in Silicon Valley for corporate-level global SEO. See more about Andreas at https://linkedin.com/in/andreasramos/.
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