Summer Discount: Now 45% Off Four-Module Series Pricing
Free Workshop Updates for 1 Year
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.
This four-workshop series shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales.
We cover the five major areas in SEO:
The SEO workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including code for you to copy, paste, edit, and use, along with checklists for your work. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing. You can do the work yourself, or, by understanding it better, manage staff, agencies, or consultants. You can take the courses à la carte individually or purchase the four-course bundle for a significant discount.
This SEO course is updated for 2023 with many new SEO tactics, tools, and methods. Sections include handy checklists. You’ll see how to use testing to find the best keywords and images for your pages. Pre-SEO and post-SEO worksheets let you check the results of your SEO work. No other course or book offers this.
We also show you how to use ChatGPT or other AIs to improve your SEO work at many points: find keywords, write better meta-tags, improve headings for your readers, and write text that matches your audience’s interests and includes your unique selling points (USP), unique values points (UVP), and call-to-action (CTA).
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
The SEO course is a four-part series of workshop modules. Each part is two hours for a total of eight hours. Take the courses either live or recorded.
Module 1: Keyword Research.
Pre-recorded.
Module 2: On-page SEO and Technical SEO.
Wednesday, October 4, 2023 (12:00 pm to 2:00 pm PDT).
Module 3: Off-page SEO, Google Updates, Reporting SEO.
Friday, October 20, 2023 (12:00 pm to 2:00 pm PDT).
Module 4: Page Optimization for Speed.
Friday, October 27, 2023 (12:00 pm to 2:00 pm PDT).
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.
Description:
The first session starts with Keyword Research, which is the foundation of SEO. You’ll see how to use Google tools to find the keywords that your audience uses to search for your company, products, and services both on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You also use keywords for pages, ads, social posts, content marketing, and make videos.
The secret to keyword research is testing. Which keyword works best? There is an easy way to quickly test thousands of keywords to find the ones that work for your website. You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keyword lists for free into other languages.
Finally, we look at how Google selects which pages will appear in search results. You’ll understand what Google wants to see on web pages. Google updated their criteria in December 2022. We cover the key points.
Key Takeaways:
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.
Description:
This workshop covers on-page SEO and technical SEO.
On-page SEO are the measures that can be taken directly within the website in order to improve your search ranking. Many things can get better indexing, such as site architecture, page design, grammar, text, site search, and video. These improvements are also good for your visitors, as they can make for a better, more organized experience when they visit your site. ChatGPT helps you to write better content for your audience, and we will show you how to use it for this.
We continue with technical SEO. This covers changes to the HTML code so search engines can put your page in the right category. You’ll see how to find meta-tags in your HTML. We will cover how to edit the meta-tags, page headings, body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that automatically adds up the characters in your meta-tags so they stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images, along with other technical issues. And we’ll cover other technical issues such as canonical tags and HRefLang tags, 404-error pages, 301-Redirects, and how to find and fix broken internal links, and XML sitemaps for pages and images.
Everything is explained in clear English with numbered steps so you can make the changes.
Key Takeaways:
In this class you’ll learn:
Special Series Pricing: All four SEO workshop modules (Pre-recorded) $1,200 now 45% off—$660. Enroll here.
Description:
In this session, we look at off-page SEO. This covers changes that you can make outside of your website to improve your real-world presence and visibility, including link building, social media, placing links in news sites, registering in link directories, adding your page to Google My Business, Wikipedia, and more. By making these changes, you’ll get more visitors to your web pages.
We also look at what to put in SEO reports, how to see data for visitors, pages, ranking, keywords, how to justify the cost of SEO work, a list of the most common topics and metrics in SEO, how to set up an SEO helpdesk for your organization, and a list of SEO tools. We add a list of resources to keep up with SEO and digital marketing.
Key Takeaways:
In this class you’ll learn:
Join us to equip yourself with the cutting-edge techniques that will define the next digital marketing era. Sign up for this course today.
Special Series Pricing: All four SEO workshop modules (Pre-recorded) $1,200 now 45% off—$660. Enroll here.
Description:
In this workshop, you’ll learn how to update your website for Google’s focus on the speed of webpages. How quickly a web page opens for desktop or mobile visitors is part of Google’s ranking algorithm. If everything is equal for two pages, the faster page will rank higher. This workshop covers many best practices that you can apply to your websites.
You’ll get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so you won’t experience a radical drop in traffic. You’ll also see how to measure your website to see how it meets Google’s standards. The workshop has examples, links, and code for you to copy, edit, and paste.
We cover the parts of speed optimization:
Why Optimize for the Speed of Pages?
Whenever Google rolls out a core update such as mobile-first indexing, hundreds of thousands of websites suddenly take a nosedive in ranking and traffic—and they scramble to triage the problem. You can prevent this from happening to your website by learning about Google’s updates and improving your website’s page speed right away.
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.
Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:
The Presentations: Live or On-Demand
Download Material:
Who is the Course for?
Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has worked in SEO since 1994. In the early 2000s, he built and led an SEO agency. His book on SEO was published by McGraw-Hill in multiple languages. He was also the technical editor for IBM’s book on SEO. He led the digital agency at Acxiom for Fortune 200 clients and later, built and led global SEO for Cisco, where he worked with 44 languages in 85 countries. He advises Harvard and Stanford on SEO, digital ads, and analytics. He has written 22+ books on digital marketing. You’ll learn hands-on from one of the leading experts in Silicon Valley for corporate-level global SEO. See more about Andreas at https://linkedin.com/in/andreasramos/.
Testimonials
These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.
Eye-opening! There’s so much I need to do and check on our eCommerce site!
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
I highly recommend this course for learning the ins and outs of SEO.
Presentation was clear, it would be valuable for those who have no basics of SEO.