Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Changes happen every year in the universe of social media marketing. But with rapidly changing algorithms, shifting consumer trends, and the tsunami of AI, this year feels like an especially large period of upheaval. For marketers who need to navigate their brands through these uncertain waters while continuing to deliver on KPIs, your smartest strategy is to arm yourself with up-to-date knowledge and insights that can help you plan and manage with confidence.
This cutting-edge, one-module course on social trends and innovation, led by Kineta Kelsall, a social media strategist for leading global brands, is the ultimate guide you need to master social media success in 2024 and beyond.
In an efficient two hours packed with information you can put to immediate use, we will delve into the fundamentals everyone is discussing, including social search, e-commerce integration with social media platforms, and the evolving role of creators and influencers in full-funnel activation across Instagram, TikTok and LinkedIn, among other key topics.
By the end of this course, your toolbox will be packed with new platform updates and innovative strategies to enhance your brand’s social presence.
We will discuss:
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
Consumers have fully embraced social media shopping. Social media shopping is up almost 40% year over year and almost half of Gen Zers and Millennials report buying a product directly on social in the past three months*. This course will help you set up a strategy for social commerce.
Brands taking big creative swings are seeing the payoff. This course will help you keep up with the trends and capitalize on them.
Consumers primarily do research via social media and video, not search engines. The brand research and product discovery process is now closely linked to influencer reviews, brand videos, and which product is the most searchable and easiest to buy. This course will help you implement strategies for integrating influencers into your brand.
*Hubspot Social Trends Report 2024
The Presentations:
Download Material:
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
The information provided was top-notch. In an ever-changing world of technology, the information provided was definitely cutting-edge
Social Media Trends for 2024-2025, A One-Module Workshop
Monday, October 7, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Social media keeps pace with an ever-changing world. It’s overwhelming at the best of times for marketing professionals who work around the clock on platforms. So, what can marketers do to thrive in an accelerating social media landscape?
In this 2-hour bootcamp, social media strategist Beverley Theresa will break down the situation, give you strategies and tactics aligned with your business goals, and get you the firm footing you need to crush 2024—without any more sleepless nights.
Attendees will learn how to revamp their social media strategy, create content with intention (and bust through algorithms), and build a more substantial social media presence. Get inspired by actual life campaigns, pivot your content, streamline your social media management process, and grow!
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
Need more content inspiration? Take a look at our Content Marketing Marketing Masterclass.
How to Convince Your Boss Why You Should Take this Class:
For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.
Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.
This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.
The Presentations:
Download Material:
Who is the course for?
This class is ideal for businesses who have an existing social media presence and are looking for new strategies to improve their social media strategies for the coming years. Ideal participants would be social media managers, marketing managers, public relations managers, digital marketing managers, e-commerce managers, and agency account directors.
The Presenter:
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
I thought the presentation was very informative and useful. We hope to kickstart our social media marketing with tips we learned in this class.
A very helpful overview of key social media topics and techniques!
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Great presentation with extremely useful social media information and ideas for our business to use for the future!
If you are involved with your company’s social media in any capacity, take this course. There is something you’ll learn to help!
Social Media Marketing Bootcamp, 1 Module Course
Thursday, September 12, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Social media has altered how the world learns, connects, views, and purchases online, and offline. If you’re responsible for marketing a brand, you need to create a positive and consistent presence on the appropriate media channels for your industry, target audience, and goals. Doing it right can help you increase access, strengthen trust, build relationships, create a dialogue, and enhance your reputation. Doing it wrong—or not at all—risks making your brand invisible.
But when you already have many responsibilities on your plate, how can you be successful in a media-saturated market, and make it a repeatable process?
This one-module workshop gives a quick overview of the mechanics of social media from a social media manager’s standpoint. Social media strategist and instructor Beverly Theresa unpacks how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.
In this two-hour workshop, you will learn the best practices for creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens your brand reputation.
This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing through 2024.
Quick Key Takeaways:
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.
Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.
This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.
The Presentations:
Download Material:
Who is the course for?
This class is ideal for professionals who either have yet to launch a social media presence for their business or have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!
The Presenter:
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
I was very pleased with the workshop today. I thought that Beverly gave a good presentation on the basics of social media. It was really helpful to hear her suggestions for streamlining and making content for each platform.
I really liked the workshop– It was informative and I learned a lot!
This was a good workshop for people looking to learn about social media and for those who are social media professionals for major corporations and businesses.
DMAnc and Beverley offered a great introduction to social media management that dove beneath the surface level to give actionable tips and training.
Recycling TikToks and posting them as reels on Instagram is a great way to reuse content and gain traction! Most of the time TikToks do better on Instagram.
It was a good introduction to all of the current main social media platforms to help you figure out what might work best for your audience .
Highly recommend! Applicable to all companies selling a service or product!
A phenomenal overview–with suitable “deeper dives”–of the major social media channels. Also, brief description of what other webinars are upcoming. Best part: informational, no “puffing up about how great we are!!” That’s really refreshing. I got what I signed up for–and more!! Thanks.
When I take a webinar, I look for engaging content that will be helpful. I didn’t realize two hours flew by because Beverley made this course fun and full of knowledge!
It was very informative and I’m glad I was able to attend. I learned some tips and tricks for social media marketing, as well as tools I think would be great for streamlining my content. I can’t wait to put into practice what I learned.
Beverly was very knowledgeable and informative with a super friendly tone to her voice.
It’s a fantastic course if you feel lost when you hear the words “social media marketing”. Easily digestible information to help put those who are intimidated by social media at ease.
The Social Media Marketing Fundamentals workshop was great and very insightful. Whether you’re just starting out on social media or want to go back to the basics, this is a great place to go.
The course was so great. I will take the elements I learned back to my internal team members so we can implement with our clients. A lot of tips and information resonated with my day-to-day and ways to get better engagement for my clients.
Presenters were inviting and friendly. happy to answer any question basic or more advanced.
Great overview if you’re new to social media marketing and want a broad view of where to start!
I enjoyed the presentation, I would recommend this to anyone that is interested in learning more about Social Media Marketing
A great informative course that dives into each facet of social media.
This workshop was very informative. Covered the basics or multiple platforms. I would recommend this workshop.
Good job with showing us the basic fundamentals of social media. Gained some good valuable information and will use that with our social media
DMAnc workshop on Social Media Fundamentals is a great class. so many great tips and tricks. and sooooo much to learn!
DMAnc offered a great presentation on the Fundamentals of Social Media. It is exactly what I needed to know to get started marketing our Small Business and Social Car Club.
This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Social Media Marketing Fundamentals: 1-Module Course
Thursday, October 17, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Social media has altered how the world learns, connects, views and purchases — online and offline. How can you be successful in a media saturated market, and make it a repeatable process?
This workshop delves deep into the mechanics of social media from a social media manager’s standpoint. We unpack how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.
With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens brand reputation.
This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing for 2022.
In this class you’ll learn:
This class is ideal for professionals who either have yet to launch a social media presence for their business, or, have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.
Instructor: Beverley Theresa
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Summer Discount: 25% Off Regularly Social media keeps pace with an ever-changing world. It’s overwhelming at the best of times for marketing professionals who work around the clock in platforms… So what can marketers do to thrive in an accelerating social media landscape? This class will break down the situation, give you strategies and tactics that are aligned with your business goals, and get you the firm footing you need to crush 2022—without any more sleepless nights. Attendees will learn how to revamp their social media strategy, create content with intention (and bust through algorithms), and build a more substantial social media presence. Get inspired by actual life campaigns, pivot your content, streamline your social media management process, and grow! In this class you’ll learn: This class is ideal for businesses who have an existing social media presence and are looking for new strategies to improve their social media strategies for the coming years. (Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.) Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide. Instructor: Beverley Theresa Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Free Lifetime Workshop Updates$300, Now $225Description:
Key takeaways:
Who the class is for:
Materials:
Speaker:
Testimonials
A very helpful workshop for anyone who is ready to take their social media presence from basic to brilliant!
There’s always something new to learn in the world of social media and this team does a great job of simplifying what could be quite overwhelming.
Learned a lot about aspects of social media marketing I hadn’t known about before!
The workshop today was great! I feel like I got a lot of good information that I will be able to take away and apply in my social media management,
This workshop provides an overview of the state of social media and helps you consider strategically how to best leverage it as a marketing and communications tool for your business.
This workshop is an excellent way to refine your knowledge about social media marketing.
I recommend this masterclass for individuals who want to know the basics of social media marketing. It helps lay out a foundation to get started on some of the major platforms that will help increase your companies online audience.