Tag Archive for: social media

Five Things You Need to Know about B2B Social Media Marketing in 2027

June 14, 2026

Date: Monday, February 1, 2027.
Time: 11:30 am – 12:00 pm PST (30 minutes).
Optional Live Mic Q&A: 12:00 pm – 12:15 pm PST (15 minutes).

B2B social media is shifting — in how it’s used, how it’s measured, and where it sits within the marketing mix. But not every development deserves your attention or budget.

In this session, DMAnc course instructor Luan Wise will cut through the noise to highlight five areas that genuinely matter for B2B marketers right now, and what each one means for how you plan, create, and report on social activity.

We’ll be covering why engagement metrics are changing and what to track instead, the measurements that actually connect social media to business outcomes, and how social media is reshaping search behavior (including AI-discovery).

Live only — with time for Q&A. Bring your questions.

Key takeaways:

  • Understand how B2B buyers are using social platforms throughout the decision-making process.
  • Know which metrics genuinely reflect engagement, influence, and business value.
  • See how social search and AI-driven discovery are changing content visibility, and how to respond.
  • Identify the content formats and platform behaviors gaining traction with B2B audiences.
  • Leave with practical, realistic actions you can apply to your own strategy straight away.

Date: Monday, February 1, 2027.
Time: 11:30 am – 12:00 pm PST (30 minutes).
Optional Live Mic Q&A: 12:00 pm – 12:15 pm PST (15 minutes).

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Stop, Start, Scale: Making Social Media Work in 2026 and Beyond

June 14, 2026

Date: Tuesday, September 29, 2026.
Time: 11:30 am – 12:00 pm PDT (30 minutes).
Optional Live Mic Q&A: 12:00 pm – 12:15 pm PDT (15 minutes).

Social media isn’t short on activity — it’s short on focus. With constant platform updates and shifting user behaviors, the challenge isn’t doing more, but doing what matters most.

In this live webinar, DMAnc.org course instructor Luan Wise will explore a practical approach to refining your social media activity using a simple stop, start, and scale framework.

Alongside this, we’ll look at some of the key shifts in platform features and user behaviors that are shaping how social media is being used today — and what that means for planning and prioritization.

The emphasis is on helping marketers make confident, evidence-informed decisions about where to invest time and resources — and where to pull back.

Live only — with time for Q&A. Bring your questions.

Key takeaways:

  • Identify social media activities that are no longer delivering meaningful value.
  • Recognize opportunities to simplify and streamline existing activity.
  • Understand key changes in platform features and user behaviors influencing performance.
  • Define what to prioritize based on impact, not just activity volume.
  • Strengthen alignment between social media and broader marketing goals.
  • Develop a practical stop, start, scale framework for planning and decision-making.
  • Improve confidence in evaluating what “good” looks like for your organization in 2026 and beyond.

Date: Tuesday, September 29, 2026.
Time: 11:30 am – 12:00 pm PDT (30 minutes).
Optional Live Mic Q&A: 12:00 pm – 12:15 pm PDT (15 minutes).

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Building Data-driven Creative on Social Media to Connect with Audiences on a More Personalized Level

February 21, 2024

Free Recorded Webinar

View our free 30-minute recorded webinar with Kineta Kelsall, a global trainer and social strategist, unveiling secrets to creative success on social media. Kineta will guide you through practical steps using data from analytics, CRM, and search to build intent-driven social creativity, connecting with audiences on a deeper level. Explore the power of personalized campaigns to elevate creative performance and gain insights into AI’s transformative role in enhancing creative processes. This isn’t just theory; it’s a webinar packed with real-world case studies and actionable takeaways for immediate implementation. Elevate your marketing game—don’t miss out!

Kineta Kelsall leaning on desk, smiling for camera.

Kineta Kelsall, Course Instructor, Global Trainer, and Social Strategist

Key takeaways

  1. Understand the power of cross-channel data in shaping social creative marketing strategies.
  2. Explore how highly personalized campaigns impact audience engagement and overall performance.
  3. Discover the potential of AI in enhancing creativity while recognizing its associated pitfalls.
  4. Identify global case studies showcasing the triumphs of data-driven creativity.

Speaker: Kineta Kelsall is an experienced social media marketer and course instructor. She is a trainer for DMAnc.org social media courses. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.

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The Future of B2B Social Media Marketing

August 07, 2023

Free Recorded Webinar

Luan Wise

Luan Wise, Author and Course Instructor

In this 45-minute recorded webinar we uncover the latest developments in B2B social media marketing for 2023, and beyond.

In this session, we will dive into:

  • How B2B interactions on social media are evolving and what platforms are leading the way.
  • Engaging content strategies that captivate B2B decision-makers and drive results.
  • The latest trends in paid advertising and how to leverage them for maximum impact.

Speaker: Luan Wise is an experienced social media marketer and course instructor. She is the trainer for the DMAnc.org LinkedIn advertising course. She is author of the award-winning book, Relax! It’s Only Social Media, and has three new social media marketing books on their way in 2023 and 2024.

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  • Social media is not strategic.
  • Social media influencers are a new phenomenon.
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    Myths of Social Media—Dispel the Misconceptions and Use Social Media Effectively in Business

    January 05, 2023

    Free Recorded Webinar

    Michelle Carvill headshot

    Michelle Carvill, Published Author in Social Media
    Digital Agency Founder

    There are so many myths surrounding social media, but our Social Media Marketing Strategy Masterclass expert Michelle Carvill—MA, FCIM, Author, is joining us on this free webinar to bust some more!

    She will be talking through the following:

    • Social media activity is purely a marketing function.
    • Social media is of no use for internal communication.
    • Business leaders don’t need a presence on social media.
    • Social media is not strategic.
    • Social media influencers are a new phenomenon.

    Speaker: Michelle Carvill is an experienced senior marketer, digital agency founder, and five-time published author in the marketing, digital marketing, and social media arena.

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    Tag Archive for: social media