Maximizing Success with the Latest Insights, Tools, and Techniques
Why Take This Course?
Changes happen every year in the universe of social media marketing. But with rapidly changing algorithms, shifting consumer trends, and the tsunami of AI, this year feels like an especially large period of upheaval. For marketers who need to navigate their brands through these uncertain waters while continuing to deliver on KPIs, your smartest strategy is to arm yourself with up-to-date knowledge and insights that can help you plan and manage with confidence.
This cutting-edge, one-module course on social trends and innovation, led by Kineta Kelsall, a social media strategist for leading global brands, is the ultimate guide you need to master social media success in 2024 and beyond.
In an efficient two hours packed with information you can put to immediate use, we will delve into the fundamentals everyone is discussing, including social search, e-commerce integration with social media platforms, and the evolving role of creators and influencers in full-funnel activation across Instagram, TikTok and LinkedIn, among other key topics.
By the end of this course, your toolbox will be packed with new platform updates and innovative strategies to enhance your brand’s social presence.
We will discuss:
- Search on Social Media. Understand the growing importance of social search, leverage search features, and utilize tools that capture user intent. This is critical information about how you can bridge the gap between traditional search and social search.
- The Role of Creators and Influencers. We will examine their changing roles in full-funnel marketing. You’ll also learn how to use influencers to drive sales through partnership ads on Meta, and how to integrate influencers into your community and extended team. We will also explore how the role of influence is shifting from brand-centric to people-centric marketing.
- Social Commerce. We will discover key products and features on platforms like TikTok and Instagram that can drive sales and engagement. You’ll learn best practices for activating shopping on social platforms, such as TikTok Shop and Spark Ads, and understand how creators play a crucial role.
- Thought Leadership on LinkedIn. Finally, we will review the evolution of LinkedIn, and you’ll learn how to leverage personal branding on LinkedIn for your clients or business.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
- Understand and use the latest social search strategies to enhance visibility and capture user intent.
- Explain the growing importance of social search and how it bridges the gap between traditional search and social search.
- Describe the evolving role of influencers from brand-centric to people-centric approaches in full-funnel marketing.
- Utilize tools and techniques to optimize your content for social search engines.
- Implement strategies for integrating influencers into your brand and performance marketing efforts effectively.
- Examine key products and features on platforms like TikTok and Instagram, such as TikTok Shop and Spark Ads, to drive social commerce.
- Assess how creators and influencers can be leveraged to boost sales and build a loyal community.
- Evaluate the latest social commerce trends and determine best practices for activating shopping on social platforms.
- Assess the impact of your social media strategies and influencer collaborations on overall marketing performance.
- Develop social media strategies that incorporate cutting-edge trends and best practices to enhance your brand’s presence.
- Design and share insightful content on LinkedIn to establish and maintain thought leadership in your industry.
How to Convince Your Boss Why You Should Take this Workshop:
Consumers have fully embraced social media shopping. Social media shopping is up almost 40% year over year and almost half of Gen Zers and Millennials report buying a product directly on social in the past three months*. This course will help you set up a strategy for social commerce.
Brands taking big creative swings are seeing the payoff. This course will help you keep up with the trends and capitalize on them.
Consumers primarily do research via social media and video, not search engines. The brand research and product discovery process is now closely linked to influencer reviews, brand videos, and which product is the most searchable and easiest to buy. This course will help you implement strategies for integrating influencers into your brand.
*Hubspot Social Trends Report 2024
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
- If you have further questions, you’re welcome to email the instructor.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the PowerPoint slide presentation.
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Kineta Kelsall
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
