NEW Social Media for e-Commerce Masterclass

January 18, 2024
By Laurie B. Beasley

Unlock the potential of social media for your e-commerce business with our comprehensive masterclass. Dive into social commerce and learn the strategies and techniques to take your online store to new heights. 

Course Overview

Our two-module Social Media for e-Commerce training equips you with essential skills for building a successful social commerce strategy. We go beyond traditional e-commerce on social platforms, delving into the creation of shoppable experiences and the power of influencer collaborations. 

What You’ll Learn

  • Build an integrated social e-commerce strategy that aligns with your business goals.
  • Create immersive and visually captivating shopping experiences on social media.
  • Collaborate with creators and influencers to amplify your social shopping efforts.
  • Identify the best formats and platforms for effective social e-commerce.

Why Choose Our Masterclass?

We believe that selling on social media should be more than just transactions. It’s about creating unforgettable brand experiences that drive customer engagement and loyalty. This masterclass will equip you with the tools and knowledge to design compelling narratives and visually captivating shopping campaigns that resonate with your audience.

Take Your Business to the Next Level

By the end of this course, you will possess the theoretical knowledge and practical action plan needed to implement a successful social e-commerce strategy for your business or clients. Don’t miss this opportunity to stay ahead of the curve and leverage the power of social media for your e-commerce success.

Workshop Dates and Times

About the Course Instructor: Kineta Kelsall

Kineta Kelsall brings over 10 years of experience integrating paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions and leveraging that knowledge to create impactful advertising strategies.

Throughout her career, Kineta has worked with clients across various industries, including fintech, healthcare, gaming, technology, pharma, sports, food/beverage, and lifestyle. She has delivered global training and consultancy services for leading companies such as Google and Meta, earning certifications in media buying, media planning, and lead training. Kineta is also actively involved in the industry through press, TV appearances, radio interviews, speaking engagements, mentoring, and volunteering in the education sector.

Join Kineta in this masterclass and benefit from her expertise and insights into social e-commerce. Take the first step towards success today!

Note: Limited spots available. Reserve your spot now!

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NEW AI for Social Media Masterclass

January 18, 2024
By Laurie B. Beasley

AI, or Artificial Intelligence, has revolutionized various industries, including social media marketing. It brings a plethora of benefits that can elevate your social media efforts. Let’s explore some of these benefits:

  1. Improved Targeting and Personalization: AI enables marketers to analyze vast amounts of data and gain deep insights into their target audience. This allows for precise targeting and personalized content, increasing engagement and conversion rates.
  2. Enhanced Content Creation and Curation: AI-powered tools can assist in generating engaging content, from automated content creation to intelligent content curation. This saves time and resources while ensuring a consistent flow of high-quality content.
  3. Efficient Social Media Management and Scheduling: AI-powered social media management platforms streamline the process of scheduling and publishing content across multiple platforms. This ensures a consistent presence while freeing up time for marketers to focus on other strategic initiatives.

Key Features of the New AI for Social Media Masterclass

We are thrilled to introduce our new AI for Social Media Masterclass to help marketers harness the power of AI in social media marketing. This comprehensive two-module course will equip marketers with the skills and knowledge to effectively leverage AI in their social media strategies. .  The course will empower you to:

  • Harness the power of AI as a problem-solving tool for data-driven insights, copywriting, and content creation.
  • Select effective AI tools to supercharge your social media marketing across planning, strategy development, and content creation – including demos. 
  • Master crafting content that captivates and engages audiences for organic and paid campaigns using AI tools.
  • Elevate your copywriting skills to create persuasive and resonant messages that deeply resonate with your social media audience.
  • Learn prompts and formulas to kickstart your research and build a comprehensive social media strategy.
  • Harness AI-powered insights to inform and optimize your marketing practices, making data-driven decisions.
  • Develop highly effective content plans that seamlessly align with your marketing objectives, leveraging AI for innovative ideas.
  • Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.

Join our AI for Social Media Masterclass

Are you ready to unlock the full potential of AI in your social media marketing efforts? Join our AI for Social Media Masterclass and gain the skills and knowledge to advance your social media strategies.

Workshop Dates and Times:

About the Course Instructor: Kineta Kelsall

Kineta Kelsall brings over 10 years of experience integrating paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions and leveraging that knowledge to create impactful advertising strategies.

Throughout her career, Kineta has worked with clients across various industries, including fintech, healthcare, gaming, technology, pharma, sports, food/beverage, and lifestyle. She has delivered global training and consultancy services for leading companies such as Google and Meta, earning certifications in media buying, media planning, and lead training. Kineta is also actively involved in the industry through press, TV appearances, radio interviews, speaking engagements, mentoring, and volunteering in the education sector.

Join Kineta in this masterclass and benefit from her expertise and insights into social media. Take the first step towards success today!

Note: Limited spots available. Reserve your spot now!

 

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NEW Storytelling in Marketing Content Masterclass

January 18, 2024
By Laurie B. Beasley

Are you ready to unlock the power of storytelling in your marketing efforts? Join us for our exclusive Storytelling in Marketing Content Masterclass, a captivating and practical workshop series designed to help you craft powerful brand narratives that resonate with your audience.

Why Storytelling in Marketing?

Storytelling has become an indispensable tool in today’s marketing landscape. It goes beyond selling products or services; it’s about creating connections and building relationships with your customers. From business-to-business to government sectors, storytelling has proven to be effective in various domains, including marketing content, internal communications, public relations, charity work, and political campaigns.

Key Benefits of Attending

Participating in this masterclass will give you valuable insights and skills to elevate your marketing efforts. Here are some of the key benefits you can expect:

  • Leadership stories infused with empathy, brilliance, and integrity.
  • Marketing narratives designed to deliver satisfaction and capture the hearts of your audience.
  • Presentations that transform dry facts into dynamic narratives, leaving a lasting impact on your listeners.
  • Digital stories that resonate with your target audience, increasing engagement and sharing.
  • Websites that are valued by visitors, driving traffic and conversions.
  • Social media posts that go viral, expanding your brand’s reach and creating buzz.
  • Marketing collateral that informs and inspires your audience, sparking interest and action.
  • Advertising that transforms consumers into heroes, fostering a strong emotional connection.
  • Keynote presentations that ignite enthusiasm and leave a lasting impression.
  • Customer service anecdotes and case studies that instill confidence and build trust.

Don’t Miss Out

The Storytelling in Marketing Content Masterclass is an opportunity to take your marketing strategies to new heights. Join us as we explore the power of storytelling and equip you with the skills you need to create compelling narratives that resonate with your audience.

Workshop dates and times:

Module 1: Shifting from Selling to Telling.
Monday, February 26, 2024, 9:00 am to 11:00 am PST.

Module 2: Empowering Consumers as Heroes.
Tuesday, March 5, 2024, 9:00 am to 11:00 am PST.

Module 3: Decoding the Essence of Marketing.
Tuesday, March 19, 2024, 9:00 am to 11:00 am PDT.

Module 4: Putting Stories into Action.
Tuesday, April 2, 2024, 9:00 am to 11:00 am PDT.

Module 5: Your Story, Your Showcase.
Friday, April 5, 2024, 9:00 am to 11:00 am PDT.

Don’t miss out on this transformative workshop series. Register now and unlock the secrets of storytelling to drive your marketing success!

 

About the Course Instructor: Jonathan Gabay

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

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