Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Strategy gets a bad rap. Stakeholders often want to jump straight to tactics—shall we try a webinar? Social video? Event?—because it’s easier to understand “doing things” rather than strategic plans.
It’s true that it can be exciting to throw yourself off a cliff, blindfolded, into a sea of tactics without any idea of what will happen. But smart marketers know that a go-to-market (GTM) strategy can be much more thrilling and satisfying and can help you be much more successful in all your marketing efforts. When you’re being proactive instead of reactive, when you consider the long-term and not just what you want to do tomorrow, you experience a lot less stress and feel much more in control. That’s being strategic.
GTM Strategy is especially critical when you’re responsible for lead generation, other sales cycle support, or just branding overall. Developing an impactful marketing plan must be rooted in a strategy that provides insights into target markets and the positioning of the organization’s offerings. Getting that right can make all the many moving parts of a sales funnel effort work better together. It may even help you get more enthusiastic buy-in from reps who may have been slow to advance opportunities in the sales cycle that were generated by previous marketing efforts. And that feels terrific.
Instructor Michael Hornby has more than 30 years of experience creating successful GTM strategies for companies ranging from startups to billion-dollar sales organizations. In this workshop, he will take you through all the steps needed to ensure that your GTM strategy drives and connects all your value propositions, messaging, digital assets, sales tools, and content to maximize your impact on the sales cycle. That means a higher probability of more leads and better conversions, which will increase the probability of closing. In the end, you get more revenue for your organization and more success for your sales team.
You’ll learn how to:
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
From this workshop you will understand the key fundamental elements you need to construct an effective Marketing Strategy. The key takeaways will include:
Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:
How to Convince Your Boss Why You Should Take this Class:
This workshop will create or evaluate your marketing strategy so you can Enhance your Marketing Machine so it will deliver:
The Presentations:
Download Material:
The following templates are provided in the course presentation which you will be able to use for your own marketing strategy planning.
Who is the course for?
Business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.
The Presenter:
Chief Marketing Officer
Orion Marketing Group
For over 30 years, Michael has been part of senior management teams with organizations that have ranged in size from start-ups to multi-billion dollar B2B technology focused companies in Telecoms, Medical Instrumentation, Industrial, Security, Location Intelligence and Defense. His main focus has always been on facilitating and leading market strategy for business top-line growth and building teams that have met and exceeded their sales & marketing targets. In his last position as Director of Market Strategy and Marketing, Mike was responsible for working with 13 business units over 15 locations across the globe, facilitating the development of their market and product strategies. He led marketing strategy workshops with each of those business units. Other areas of focus have been marketing communications, product marketing, product management, engineering management, direct sales and channel management along with business development. Mike has been a guest speaker at Algonquin College and Ottawa University sharing with business students insights into marketing strategy and planning. He also was a member of the Ottawa TecExec Association where he was a regular speaker and part of the organization committee. Mike worked with Invest Ottawa and advised young entrepreneurs with their start-up initiatives. He graduated with a Bachelor of Commerce degree Honors at Carleton University, Ottawa, Canada.
This was a great workshop if you’re rapidly scaling a young company or if you’re feeling stuck in a rut with your existing marketing strategy. I would definitely recommend it to anyone developing B2B marketing strategies.
Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.
Another great course by DMAnc. Mike gives us a glimpse of a CMO in a large company and a roadmap to an effective marketing strategy (including the templates to get there).
Comprehensively delivered presentation with working, real-life examples. A palpable Marketing experience.
B2B Go-to-Market Strategy Masterclass, 1 Module Course,
Monday, Sep 23, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
B2B Go-to-Market Strategy Masterclass, 1 Module Course,
Monday, Dec 09, 2024
from 12:00 p.m. to 2:00 p.m. PST.
Summer Discounts
Free Lifetime Workshop Updates
Module 1: live online workshop $300, Now $200.
Enroll here for the next LIVE B2B Marketing Strategy Development–How to Build a Better Marketing Machine (Module 1) workshop (Tuesday, October 25, 2022, 9:00 am to 11:00 am PDT).
Special Series Pricing: discount for both Modules 1 and 2, live online workshops for $1,200 $675. Enroll here.
If you are not eating your competitor’s lunch, they are probably eating yours. You either need to be hunting or you will be hunted. By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market. This workshop is focused around building a foundation and key modules of an effective B2B Marketing Strategy to do just that.
The output of this course is to give you the insights to build a better marketing machine that will support your sales cycle by improving the probability of a win, which will in the end, support your business growth.
More than 25 worksheets and templates will be provided as part of the workshop material so the participant can use them to build their marketing strategy.
Note there is a follow up One-on-One session available to help review your marketing strategy development using the tools and templates from this course. See Module 2 for a description.
From this workshop you will understand the key fundamentals elements you need to construct an effective Marketing Strategy. The key takeaways will include:
Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:
Business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.
Module 2: live online workshop $625, Now $475.
Enroll here for the One-on-One B2B Marketing Strategy Development–How to Build a Better Marketing Machine, Follow on One-on-One Marketing Strategy Development Session–Two 2-Hour Sessions (Module 2) workshop (arranged by appointment).
Special Series Pricing: 40% discount for both Modules 1 and 2, live online workshops for $1,200 $675. Enroll here.
For those that have completed the B2B Marketing Strategy Development Workshop, this is as a one-on-one follow up with the instructor, structured as two 2-hour video conference consultation sessions.
The focus will be to review an individual company’s templates completed from the first B2B Marketing Strategy Development workshop and then give feedback with the purpose of flushing out further the development of the marketing strategy. The participant will need to choose one product/business line to focus on. As a prerequisite to doing these one-on-one sessions, the participant will have completed as many of the templates listed below as possible and practical before scheduling the meetings with the instructor. The instructor and the participant will review the completed templates together, and the instructor will challenge/ask more questions to make sure the answers truly addressed the questions. This will give the advantage of an outside peer review vetting the process before socializing documents within your company.
A majority of the following templates should be completed prior to scheduling the one-on-one meetings with the instructor. Then they will be reviewed, discussed and evaluated in the live discussions.
Some participants may choose not to complete some of the templates above due to marketplace variances, and we understand. We expect the participant to complete as many as possible and practical for their business and industry situation. The one-on-one sessions must be scheduled within two months of having taken their B2B Marketing Strategy Development workshop.
Who will benefit from this one-on-one session
Participants from Module 1 who completed a majority of the templates listed above and who want an expert outside opinion and perspective on them before circulating them in the company or proceeding with the strategy into the marketplace. These will be business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.
Instructor: Michael Hornby
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Special Discount
Free Lifetime Workshop Updates
Regularly $625, Now $475
For those that have completed the B2B Marketing Strategy Development Workshop, this is as a one-on-one follow up with the instructor, structured as two 2-hour video conference consultation sessions.
The focus will be to review an individual company’s templates completed from the first B2B Marketing Strategy Development workshop and then give feedback with the purpose of flushing out further the development of the marketing strategy. The participant will need to choose one product/business line to focus on. As a prerequisite to doing these one-on-one sessions, the participant will have completed as many of the templates listed below as possible and practical before scheduling the meetings with the instructor. The instructor and the participant will review the completed templates together, and the instructor will challenge/ask more questions to make sure the answers truly addressed the questions. This will give the advantage of an outside peer review vetting the process before socializing documents within your company.
A majority of the following templates should be completed prior to scheduling the one-on-one meetings with the instructor. Then they will be reviewed, discussed and evaluated in the live discussions.
Some participants may choose not to complete some of the templates above due to marketplace variances, and we understand. We expect the participant to complete as many as possible and practical for their business and industry situation. The one-on-one sessions must be scheduled within two months of having taken their B2B Marketing Strategy Development workshop.
Who will benefit from this one-on-one session
Participants from Module 1 who completed a majority of the templates listed above and who want an expert outside opinion and perspective on them before circulating them in the company or proceeding with the strategy into the marketplace. These will be business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.
Instructor: Michael Hornby
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
If you are not eating your competitor’s lunch, they are probably eating yours. You either need to be hunting or you will be hunted. By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market. This workshop is focused around building a foundation and key modules of an effective B2B Marketing Strategy to do just that.
The output of this course is to give you the insights to build a better marketing machine that will support your sales cycle by improving the probability of a win, which will in the end, support your business growth.
More than 25 worksheets and templates will be provided as part of the workshop material so the participant can use them to build their marketing strategy.
Note there is a follow up One-on-One session available to help review your marketing strategy development using the tools and templates from this course. See Module 2 for a description.
From this workshop you will understand the key fundamental elements you need to construct an effective Marketing Strategy. The key takeaways will include:
Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:
Business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.
Instructor: Michael Hornby
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.
Another great course by DMAnc. Mike gives us a glimpse of a CMO in a large company and a roadmap to an effective marketing strategy (including the templates to get there).
Comprehensively delivered presentation with working, real-life examples. A palpable Marketing experience.