Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
This three-module workshop series covers how to place and manage Google Ads. When you place your ad at the top of Google, your ad appears in front of those actively searching.
We’ll dig deep into the Google Ads engine, and you’ll see how the bidding system works. Learn how to use lower bids and budgets to get better results than your competitors. Learn about Responsive Search Ads (RSA) and Performance Max (pMax) and how they work. The course includes tactics on using AI (ChatGPT, Bing Chat, Claude, etc.) to find keywords, create ad groups, and write ads.
We cover the four major parts of digital advertising with Google Ads:
The workshops are hands-on and practical, with many examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including examples to copy, paste, edit, and use. You can do the work yourself or, by better understanding Google Ads strategies, manage staff, agencies, or consultants. Wherever possible, you’ll see how to use AI tools. You can also apply many ideas from Google Ads to other search engines and social media.
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and supplementary materials within a day of completion after we’ve had time to edit the recordings.)
Description:
This workshop examines how Google Ads uses accounts, campaigns, ad groups, keywords, themes, ad creative, and landing pages. We’ll show you how to save time using AI to define your campaign. Add your company, products and services, and business goals to the AI, so it knows who you are and what you want. Next, use AI to discover more about your target audience, including groups you may not have considered. Work with the AI to learn more about each target audience: what motivates them (desires and fears), the unique sales points (USP) and unique value points (UVPs) of your products and services, and the call-to-action (CTA). Each of these is tailored to your target audience. Use these to build ad campaigns and write ads that speak to your audience.
We also cover how to find keywords. When you’ve collected thousands of keywords, you clean them up. If you need to, we’ll show you how to use additional tools to translate your keywords into sixty languages. You can use AI to categorize keywords, find key ideas, and sort them by competition, intent, seasonality, and more. You’ll also see how to test thousands of keywords to find the ones that get impressions and clicks.
Key Takeaways:
Description:
In this workshop, you’ll see the match modes (including how to find and block negative keywords) and remove duplicate keywords. We also cover how keywords, ads, and landing pages work together in Google Ads. This is illustrated with examples of ads and landing pages.
We look at the types of ads, including the new Responsive Search Ads (RSA) and Performance Max (pMax) ads, and how they work.
Our section on pMax covers what it is, examples of results, how to set it up, and how to adjust the settings. You’ll also learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other code lets you give special offers to mobile users or returning visitors. You get the code and examples to copy, paste, and edit to make your ads.
Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better. And much more…
Key Takeaways:
In this class, you’ll learn:
Description:
In this workshop, we’ll dig into the Google Ads engine. You’ll see how the bidding system works. You can use lower bids and budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click). You’ll be able to increase your Quality Score, which lets you lower your bids yet rank higher. You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPIs. The workshop also covers additional software from Google that lets you manage dozens of accounts in one account. Finally, we’ll show you how to manage Google Ads by time zones, continent, and language.
Key Takeaways:
In this class, you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
Great resource for beginners or experienced marketers wanting to broaden their skill set.
A knowledge packed two hours instructed by an expert – well worth my time to attend! The content and handouts will become a valuable resource as we navigate and build out our digital strategy for the rest of 2022 and 2023.
This is an in-depth rundown of everything one would need to get started on the Google Ads space. With three separate sessions of increasing complexity, these seminars prove to contain great value for those new to Google Ads as well as experienced veterans alike.
The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!
This course is great – it’s extremely helpful with step by step processes!
The workshop provided valuable information, especially for the novice. The presenter was approachable and encouraged we ask questions.
Loved the in-depth approach to the background of Google Ads and the optimization tips.
Module 1: Google Ads and Keywords.
Wednesday, Sep 18, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: Creating and Managing Ads.
Wednesday, Sep 25, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 3: The Google Ads Bidding System and Quality Score.
Wednesday, Oct 02, 2024
from 12:00 p.m. to 2:00 p.m. PDT.