Harness the Power of AI for Transformative Marketing Strategies
Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here (prerecorded online).
AI tools are powerful additions to a marketer’s arsenal. They can help you work faster and produce more with greater creativity, innovation, and quality. Our course is a gateway to reshaping your marketing approach in the digital age. In this 3-module masterclass, you will:
- Learn how to craft prompts: The art of writing prompts is one of our most frequently requested topics, and this course delivers, showing you how to create prompts that help you achieve your marketing goals, produce quality work, and most of all, save you time.
- Gain Practical, Hands-On Experience: Learn how you can use AI to create dynamic marketing content, including blog articles, web pages, digital ads, social media posts, and more. Our practical approach ensures you can apply what you learn directly to your work.
- Stay Ahead of the Curve: The digital landscape is ever evolving, and so is this course. We continuously update our content to include the most cutting-edge AI tools and techniques in marketing. New this session: previously hidden insights into Google’s page-ranking systems and ad policies, gleaned from hundreds of pages of testimony in the Justice Department vs. Google antitrust trial. Armed with this knowledge, you’ll be able to better use SEO to align your work with Google’s goals.
- Gain new abilities to target audiences on their customer journey: The digital revolution has changed the sales funnel. You need to know where, how, and when to talk to your prospects and customers. In this course, you’ll learn how to use AI to identify consumer intent, sentiment, and seasonality.
- Learn about AI tools and platforms: We’ll talk about all the major LLM AI options, including ChatGPT-4.0, Anthropic Claude, Sonnet, Meta.ai, Google Gemini, and Microsoft Copilot, along with advanced methods for using these.
- Expert Guidance and Support: Learn from Andreas Ramos, a pioneering instructor in AI for digital marketing.
- Flexible Learning Options: Can’t make it to a live session? No worries. We provide recorded versions of the class, complete with a workbook and supplementary materials, so you never miss out.
Module 1: Mastering Prompts.
Description:
Dive into the world of AI-driven content creation with our first module, “Mastering Prompts.” This session is designed to demystify the nuances of AI prompts, addressing key concerns around data privacy, copyright, and the intricate workings of AI datasets. As we unravel the potential of AI in digital marketing, you’ll gain a comprehensive understanding of how to harness AI tools to enhance your marketing strategies effectively.
What You’ll Learn:
- Fundamentals of AI Prompts: Grasp the basics of crafting effective AI prompts, setting the stage for optimized content creation.
- Navigating AI Concerns: Address critical issues around data privacy, copyright, and the ethical use of AI in marketing.
- Customizing AI Outputs: Learn to personalize AI responses by defining personas, target audiences, tone, and format, ensuring your content resonates with your desired demographic.
Key Takeaways:
- Enhanced Creativity and Efficiency: Learn how AI can boost your team’s productivity by up to 25%, with a 40% increase in output quality.
- Practical Application: Apply your knowledge with real-life examples, learn to modify prompts for diverse needs, and create content that stands out.
- Write Prompts: Empower yourself with the ability to write advanced customized prompts.
- Bonus: You’ll get a free copy of our eBook on how to write prompts, and methods to refine and reuse prompts.
Module 2: Applying AI Tools for Creativity, Writing, and Persuasion.
Special Pricing: Regularly $1,100 is now 50% off—$550. Enroll here (prerecorded online).
Description:
Module 2 of our masterclass takes a deep dive into the creative capabilities of AI in digital marketing. This session focuses on the transformational use of AI in generating visuals and textual content, drastically reducing the time and costs associated with traditional methods. We explore innovative ways to use AI for creating dynamic images, engaging video content, and compelling written material, revolutionizing how marketing content is developed and deployed.
What You’ll Learn:
This module focuses on creativity, writing, and persuasion. Use AI to enhance your creativity by finding possibilities and editing results to create better ideas. You can also use AI to improve your writing in blog articles, social media posts, webpages, product descriptions, emails, and to create videos and images, and more.
- Create Images with AI: Learn to create new images. You’ll also learn how to convert photos and images into advanced, detailed prompts that you can edit to create new images and illustrations, offering endless possibilities for branding and design. No more stock photography or waiting for photographers or illustrators.
- Content Writing with AI: Discover how AI can create or improve articles, web copy, product descriptions, photo captions, blogs, emails, newsletters, press releases, and more. Our guide to prompts ensures your text is written for your target audience and includes USPs, UVPs, and CTAs.
- AI Bot for Your Website: You can add an AI bot to your website in fifteen minutes in plain English, without any code. It answers customers’ queries, based on your company’s FAQs and customer manuals.
- AI for Social Media: One of the best uses of AI is creating social media posts. With our advanced prompt crafting, you can create social media posts that present your company, products, and services in words that appeal to your target audience, using USP, UVP, and CTA, with emojis and #hashtags. You can create 200 social media posts in a few minutes. Creating unique posts for Facebook, Instagram, TikTok, and LinkedIn is easy. Your posts will have consistent messaging and tone that reflects your organization.
- AI for Persuasion: AI helps in persuading your audience. You can also use AI to write better emails, answer unhappy customers, and create events for your audience.
- Understand Your Audience: You can copy and paste several hundred (or several thousand) social media comments and use AI to quickly produce a table sorted by issues, recommendations, requests, blurbs, sentiment, and intent. You can also do this for your competitors.
There’s much more in this module. There are 58 slides of ideas, tips, and examples that you can immediately apply, all in plain English. We also add a list of recommended reading to learn more.
Key Takeaways:
- List of the current best tools: You’ll receive a comprehensive list of tools to create images, along with examples and tips for image prompts for product shots and headshots. You’ll also see how to turn photos into prompts that you can then quickly edit the text to create new images. AI reduces your dependence on traditional stock photography and studios.
- Writing with AI: Examples of creating prompts to write articles, product descriptions, product captions, and press releases. Use advanced concepts from AI to improve your web pages and articles. AI creates mind maps and word clouds so you can see the structure and content of your articles at a glance.
- Effective Utilization of Customer Insights: Transform customer reviews and feedback into organized data for better understanding and strategy development.
- Global Communication: Overcome language barriers in marketing with AI-driven translation tools, making your content accessible worldwide.
Module 3: AI-Enhanced SEO and Digital Advertising–Navigating the New Era.
Special Pricing: Regularly $1,100 is now 50% off—$550. Enroll here (prerecorded online).
Integrating AI into SEO and Digital Advertising
Description:
In the final module of our AI for Digital Marketing Masterclass, we focus on the pivotal role of AI in SEO and digital advertising. This session reveals how AI’s integration into search engines revolutionizes SEO practices and digital ad placements. We’ll dissect the latest developments in AI-powered search engines. We’ll look at Google’s Search Generative Experience (SGE) and its far-reaching implications on SEO and organic search strategies.
The section on SEO is entirely new. It’s based on Google’s internal documents and testimony by the top VPs who testified in the November 2023 US government’s Department of Justice antitrust trial against Google. No other course or book covers this:
- Understanding AI in SEO: Delve into the transformative impact of AI on SEO, exploring new methodologies and strategies to align with AI-driven search engines. You’ll see how to write prompts that find the keywords on a page, sort them into categories, and sort the keywords into categories, intent, and seasonality. With this, you can write hundreds of meta-tags precisely descriptive of your pages and aimed towards your target audience. We also discuss Google’s position on AI-generated text.
- AI in Digital Advertising: Google Ads has been changing since the arrival of LLM AI. You’ll see how to use advanced AI prompts to craft compelling and targeted digital ads in Google Ads in minutes that present your landing page with strong USP, UVP, and CTA, written precisely for your target audience. You can use this for both RSA and pMax ads in Google. This method can be applied to other digital ad platforms, including Facebook, Instagram, LinkedIn, TikTok, and Twitter.
- Overview and Comparison of the Major AI Platforms: We finish with a roundup of the leading AI platforms, including ChatGPT, Microsoft Chat, Google Bard, Anthropic Claude, and others, their features and capabilities, and their roles in marketing. You’ll see many hidden features in the AIs. The focus here is on useful, practical tools for the daily work of marketing.
- Future AI Tools: An overview of upcoming innovations in AI for marketing, along with the future impact of AI on digital marketing.
Key Takeaways:
- AI in SEO: Google search is evolving from Old Google, which was based on keywords and meta-tags, into New Google, which uses themes and AI summaries. We look at how to use AI to improve SEO for Old Google and how to improve your website for the New Google.
- AI-Generated Content: Google’s stance on AI-generated content and how to align your strategies with these guidelines.
- Enhanced Digital Advertising: Utilize AI to create responsive and customized ad content, tailoring your messages to your target audience more effectively.
- Comparison of AI Tools: The functionalities and benefits of various AI platforms, choosing the right tool for your marketing needs.
- Hands-On and Practical: Ready-to-use prompts and practical examples that you can copy, paste, and edit for your marketing campaigns.
How to Convince Your Boss Why You Should Take this Class:
- Empower your team with the latest AI tools in digital marketing, enabling them to work smarter, faster, and more effectively. With this course, they’ll grasp the transformative power of AI and learn to harness it for their everyday tasks, driving productivity and results to new heights. Ensure your marketing strategy stays at the forefront of innovation. Invest in your team’s knowledge and capability today, sign up for our AI in Digital Marketing course now.
- The advent of AI in digital marketing marks a seismic shift comparable to the inception of the web in 1993 or the iPhone launch in 2007. With our course, you can ride the wave of this transformation, enhancing your skills and output significantly. Learn to use AI tools to accomplish more in less time, increase quality, and reduce costs. Don’t let this game-changing moment in digital marketing pass you by. Pitch the idea to your manager and join our course now to shape your future and become an indispensable asset in the era of AI-driven marketing!
The Presentations:
- The masterclasses are hands-on and practical.
- The masterclasses are live so that you can ask your questions.
- These DMAnc.org masterclasses are recorded. If these courses don’t fit in your calendar, you can take the course as a recorded class.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Included are lots of illustrations and examples.
Download Material:
- An exclusive spreadsheet with dedicated worksheets for SEO, digital ads, and social media will be provided.
- A Google Search Generative Experience (SGE) PDF will be provided which describes upcoming changes to Google. A Google Quality Rater Manual (PDF) will show how Google evaluates and selects web pages.
- Supplemental Slides: Links to Google’s SGE video and articles from OpenAI ChatGPT, Microsoft, Meta, Google, and Nvidia, plus additional articles and books on AI.
- Top Questions and Answers: A compilation of questions and answers from previous AI class sessions will be provided.
Who is the course for?
Marketing managers, digital marketers, social media managers, public relations managers, content managers, content authors, editors, copy editors, and writers.
The Presenter:
Andreas Ramos
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
- Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
- Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
- Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
- Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
- Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
- In Palo Alto since 1992.
- Master’s degree from Universität Heidelberg, Germany.
- Website is https://andreas.com (online since 1994).
- Social media: LinkedIn https://linkedin.com/in/andreasramos/ and Twitter https://twitter.com/Andreas_Ramos.
- Contact Andreas at [email protected].
Workshop dates and times:
FALL
Module 1: Mastering Prompts.
Prerecorded online.
Module 2: Applying AI Tools for Creativity, Writing, and Persuasion.
Prerecorded online.
Module 3: AI-Enhanced SEO and Digital Advertising–Navigating the New Era.
Prerecorded online.
