Summer Discount: 45% Off
Free Updates for 1 Year
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Why Take this Course?
The new AI tools, including OpenAI’s ChatGPT, Microsoft Bing Chat, Google’s AI, and others, mark the greatest shift in digital marketing since the beginning of the web. These tools help you to work better, spark creativity, and increase productivity.
Our three-session workshop series gives digital marketers the knowledge and skills to use these AI tools, resulting in improved efficiency and productivity in their marketing. This course takes a practical, hands-on approach, emphasizing applicable tools and techniques.
The workshop begins by establishing a thorough understanding of AI prompts and how to craft them. We apply these prompts to quickly generate high-quality text and images for a variety of marketing content, including blogs, web pages, product descriptions, digital ads, images, illustrations, social media posts, videos, articles, and more. AI is also useful for brainstorming new ideas.
The key AI tools such as ChatGPT, Microsoft Chat, Microsoft Copilot, Google Bard, Jasper, and others will also be reviewed.
Each participant receives the workshop’s recorded video for review. All presented slides, containing prompts and results, are also supplied.
Andreas Ramos is among the first instructors in the world to teach university-level courses in AI for digital marketing and is the author of more than twenty-two books on digital marketing.
Questions are encouraged! Ask your questions and we will answer, either during the presentation or by email.
(Can’t attend a live class? No problem. This masterclass series is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Note: AI tools are evolving rapidly. We may change the order of items to update for the latest tools and ideas.
Workshop dates and times:
Module 1: Mastering Prompts—Understand how to Write Prompts and Use Prompts for Social Media, Images, and Video.
Pre-recorded.
Module 2: How to Use AI to Create Blogs, Web Pages, Email Campaigns, Product Descriptions, Competitive Analysis & More.
Pre-recorded.
Module 3: Using AI for SEO and Digital Ads. Compare the Major AI Platforms.
Friday, September 29, 2023 (12:00 pm to 2:00 pm PDT).
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Description:
The first session dives deep into AI prompts. Using clear examples and language, we see how to use prompts to improve results from an AI. You define the persona, set the target audience, tone, and format, and then ask the AI to create the content, including the call-to-action (CTA). We’ll explore AI’s ability in generating various formats, such as summaries, tables, bullet lists, numbered lists, and more, plus how to use AI to turn these into HTML, which lets you create a web page with lists or tables in under a minute.
With your knowledge of prompts, you can generate hundreds of social media posts for Facebook, Instagram, TikTok, LinkedIn, and Twitter within seconds. We offer a handy spreadsheet tool to ensure your posts are within character limits so you can upload your work to social media management tools for scheduling, and turning days of work into minutes.
Beyond text, we look at how AI generates photos, images, illustrations, product shots for your web pages, and more. You can significantly reduce the time and costs of illustrations.
You can also create scripts for engaging videos, customized to your target audience. Create videos for product demos and training with an array of faces, voices, and languages. We’ll discuss the current state of copyright issues in AI-generated images.
Key Takeaways:
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Description:
The second module continues with using AI for your marketing work. This covers items such as blogs, emails, newsletters, web page copy, event promotion, and press releases. You can create product descriptions, summaries, and photo captions. Additional items include books, eBooks, customer reviews, market analysis, and more.
Key Takeaways:
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Description:
In our third session, we delve into the role of AI in SEO and digital advertising. The arrival of AI within search engine results marks the greatest shift in SEO since the beginning of the web.
We explore a prototype of the coming Google Search, examining its AI-powered responses and implications that will revolutionize organic links and SEO strategies. The impact of AI on digital advertising is another focal point, with a look at Google’s ad placement around AI-generated answers and swift ad composition. We focus on Google Ads, which also applies to writing digital ads for Facebook, Instagram, LinkedIn, Tiktok, Twitter, and other sites. This includes suggestions on how to do SEO and ads for the new Google.
Finally, we review and compare the major AI platforms, including ChatGPT, ChatGPT Pro, Microsoft Chat, Google Bard, Anthropic Claude, and other tools. We’ll see what is unique in each tool and compare them. We also look at the upcoming AI tools in Microsoft Copilot and Google Suite. Every slide includes explanations and examples that you can copy and use.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketers, social media managers, public relations managers, content managers, content authors, editors, copy editors, and writers.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has been using AI tools for his work as CMO of a startup. He is also among the first professors in the world to teach university courses in the use of AI tools for digital marketing.
Andreas also manages a Twitter List of 30+ key people in AI for marketing, including OpenAI, Microsoft, Google, Nvidia, Meta, and professors in marketing at Wharton, NYU, Stanford, and other universities.
He has 25+ years of professional experience in digital marketing for startups, companies, and global enterprises. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the director of the digital agency at Acxiom. He is the author of 22+ books on SEO and digital marketing, including one of the first books on how to build HTML websites. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on from one of the leading experts in digital marketing in Silicon Valley.
Testimonials
I had no idea about the plethora of possibilities ChatGPT and other AI offer for marketing. Andreas did an outstanding job using real life examples, giving recommendations and answering all the questions.
This session was extremely informative, and now I have new ideas of our to utilize AI into my company’s marketing.
This course was highly relevant in helping me understand the ever changing AI space and how this is going to impact digital marketing now and in the future.
Andreas’ use of relevant examples was incredibly impactful and practical. The examples provided tangible solutions that we will begin to consider implementing to support our marketing strategy.
Excellent content that will greatly support our company’s initiative to stay ahead of the AI revolution.
I went into this session thinking that the subject matter might be interesting to know about. I left it understanding that it is absolutely essential that I make this a part of my work. The session was SO MUCH information, but gave me inspiration and direction to move forward. SO WELL DONE.
This course was a useful jumping off point for understanding the world of AI and how it will impact marketing careers in the future.
This class provided me with practical and applicable takeaways, making it a great learning experience. I highly recommend this class to anyone seeking tangible and immediate benefits. I will be sure to bring key takeaways to my team.
No matter if you are ready for AI or not, it’s coming! Andreas Ramos did an excellent job of breaking down AI and explaining how to leverage ChatGPT and AI for digital marketers.
Solid training course with knowledgeable presenter.
As a marketer who’s interested in AI but is not technically minded I’m very pleased with the introduction I received to learn about the AI landscape and tactically how to leverage it for my team. I feel I have a better foothold now on the AI landscape to confidently communicate the benefits AI can have on our daily marketing operations. – Not written by AI
A Game-Changer for Digital Marketing Teams!