B2B Marketing, Digital Marketing, Organic & Paid Social Media

Social Media Audit Bootcamp for 2026

December 23, 2025

What’s Working in Your Social Media (and What’s Not) and How to Fix It in 2026

Special Summer 2026 Pricing: Regularly ~~$1000~~ is now 50% off—$500. Enroll here (pre-recorded online).

New Live Fall 2026 course dates coming soon.

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Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Social media is more complex—and more competitive—than ever. Algorithms change constantly, organic reach is shrinking, and teams are under pressure to prove results. Without a clear audit process, most brands are guessing.

This practical Social Media Audit Bootcamp equips you with a repeatable audit framework you can apply across LinkedIn, Facebook, Instagram, TikTok, and X (Twitter).

You’ll learn how to confidently evaluate performance, uncover what’s truly driving results, and translate insights into strategic actions—quickly and consistently.

And, rather than chasing every algorithm update, you’ll develop a structured approach you can reuse across brands, campaigns, and reporting cycles—saving time while improving outcomes, supporting business goals, and strengthening your strategic credibility as a marketer.

The masterclass is packed with step-by-step guidance, real-world examples, and best-practice advice you can put into action immediately.

Key Takeaways:

By the end of this two-module course, you will be able to:

Apply a structured, repeatable audit framework to your social media profiles.
Evaluate content performance across platforms and tie insights directly to business goals, pipeline, and brand credibility.
Identify strengths, gaps, and growth opportunities that matter in today’s algorithm-driven landscape.
Benchmark performance against competitors and industry standards.
Turn audit insights into clear, prioritized actions that improve visibility, influence, and measurable business outcomes.
Use analytics tools to measure progress and demonstrate the impact of your work over time.
Present findings effectively to stakeholders to influence decisions and secure buy-in.

This course goes beyond skill-building. It helps you think and operate more strategically—so you can make smarter decisions, justify recommendations, and demonstrate tangible business value in an increasingly AI-driven marketing environment.

This masterclass is perfect for marketers looking to gain clarity, streamline their social media efforts, and achieve meaningful growth without the guesswork.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

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Prerecorded Online

Module 1: Conducting Your Social Media Audit.

In the first module, you’ll learn how to systematically audit your presence across LinkedIn, Facebook, Instagram, TikTok, and X (Twitter). We’ll cover profile optimization, content performance, audience insights, plus competitor and industry benchmarking. By the end of this module, you’ll have a clear understanding of your current social media performance and actionable findings to take into the next stage.

Key Takeaways:

How to conduct a consistent end-to-end audit of your social media profiles.
How to evaluate content performance and its contribution to business outcomes.
How to benchmark your results against competitors and industry standards.

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Prerecorded Online

Module 2: Turning Insight into Action.

Module 2 focuses on what to do with your findings. You’ll learn how to prioritize actions, refine content, optimise posting activity, and leverage platform-specific features to support business goals, pipeline, and brand credibility. You’ll also set up simple, sustainable reporting—so auditing becomes part of an ongoing cycle, not a one-off task. By the end of this module, you’ll be equipped with a practical action plan and the confidence to make data-driven, business-impacting decisions that stand up to scrutiny.

Key Takeaways:

How to track improvement and measure success using analytics tools.
How to enhance content and engagement to directly support business outcomes.
How to communicate insights clearly to internal stakeholders to influence strategy and secure buy-in.

How to Convince Your Boss Why You Should Take this Class:

Gain practical skills to improve your team’s social media performance and engagement.
Learn to turn insights into actions that support business goals.
Be better equipped to present data-driven recommendations and win stakeholder support.

Who should attend?

This course is ideal for marketers, social media managers, and professionals looking to optimize social media performance and engagement across platforms.

The Presentations:

The workshop is live so that you can ask your questions.
Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
If you have questions after the class, you’re welcome to email the instructor.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.

The Presenter:

Luan Wise

Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

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Prerecorded Online

The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.

Joe GreekTargeted Marketing Specialist, Averitt Express

I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!

Kylie ToneyDigital Graphics Specialist, KTGY

This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!

Emily GarySocial Media Marketing Specialist, Genesis Technical Staffing

Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, MI

The course was excellent, offering a good mix of best practices and real-world examples.

Erin MoloneySr. Marketing Manager, Tension Packaging and Automation

I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!

Danielle TampierDirector of Marketing, J.G. Petrucci Company

The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.

Shauna BittleDigital Content Specialist, ImageSource, Inc.

Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.

Karin FiskMarketing Analyst, Hamilton Company

I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.

Kane GuMarketing Assistant, Nan McKay and Associates

Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!

Raelynn SchmitDigital Marketing Coordinator, BigIron

The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”

Sharon CappucciMarketing Director, OPIS, A Dow Jones Company

This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.

Aimee GallardoDigital Marketing Specialist, Fritz-Pak Corporation

This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, Michigan

The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.

Ashley RoseSocial Media Manager, Newcastle Limited

This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.

Karin FiskMarketing Analyst, Hamilton Company

Previous Next

Workshop dates and times:

Summer 2026

Module 1: Conducting Your Social Media Audit.
Prerecorded online.

Module 2: Turning Insight into Action.
Prerecorded online.

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Prerecorded Online

December 23, 2025/.

AI for Digital Marketing, Digital Marketing

Gemini for Digital Marketers

December 16, 2025

Learn How to Harness Gemini to Produce Images, Videos, and Campaign Workflows.

Special Summer Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (prerecorded online).

BUY NOW

Prerecorded Online
Mod 1: Recorded
Mod 2: Recorded

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

In two hands-on modules for marketers, you will learn how to produce scroll-stopping visuals and video and map out ad campaign workflows in hours, not weeks, while keeping every asset on-brand and under budget. Turn a single product shot into dozens of on-brand lifestyle images for different audiences, seasons, and placements, all without booking a studio or photographer.

By the end of the workshop, you will be able to:

Launch campaigns with fully finished images and video, without waiting on studios, reshoots, or edit suites.
Test more creative marketing ideas, more often, using AI to generate variants for different audiences, channels, and markets.
Localize campaigns for global regions from your desk, while protecting brand consistency.
Cut design and production costs, so more of your budget goes into reach, testing and optimization.
Confidently brief and “direct” Gemini, so it serves a clear marketing strategy, not just producing pretty assets.

We want you to fully enjoy your workshop; please have access to a current, fully working version of the advertised AI model.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

Module 1: The Instant Creative Studio (Static & Global Visuals).

Stop fiddling with random prompts. Start leaving with finished assets that are ready to ship. In this session, you will master static imagery and global adaptation using Gemini.

Key outcomes:

The 5-Minute Virtual Photoshoot
Turn a single product shot into dozens of on-brand lifestyle images for different audiences, seasons and placements, all without booking a studio or photographer.
Typography that finally behaves
Create social cards, banners and posters with crisp, legible text baked into the image, ready for Meta, LinkedIn, X and display. No more blurry offer copy when you export.
Global campaigns from one desk
Swap out the text inside your creatives for different languages and markets while preserving layout, hierarchy and visual style, ideal for global and regional teams.
Platform-ready assets on demand
Auto-adapt visuals into the formats you actually use: square, vertical, landscape and story formats for ads, email headers, carousels, website hero images and more.

BUY NOW

Prerecorded Online
Mod 1: Recorded
Mod 2: Recorded

Module 2: Gemini as Your Campaign Engine (Video, Copy, Funnels).

This session is about turning Gemini into a practical campaign machine, not just a video toy. You will build full funnels around your offers. From insight and ideas, through assets and copy, to testable variants.

You will learn how to:

Find angles that actually sell
Use Gemini 3 to analyze audiences, consumer objections and competitors, then surface hooks, offers and storylines with a clear commercial edge.
Draft high converting copy around your visuals
Turn images and concepts into ad copy, social posts, email intros, landing page sections and CTAs that all tell the same story.
Plan and script video the quick way
Use Gemini 3 to move from value proposition to scripts, scene outlines and shot lists without opening a single storyboard template.
Create variants for different audiences and channels
Spin one core idea into tailored versions for B2B vs B2C, cold vs warm traffic, C-suite vs users, and for Meta, LinkedIn, X, YouTube and email.
Build simple funnels you can test this month
Map out ad + landing page + follow up email flows, with Gemini proposing A/B test ideas for headlines, hooks and first three seconds.
Document everything so your team can reuse it
Output clear briefs, prompt packs and content calendars that colleagues and agencies can plug into straight away.

How to convince your boss you should take this class.

Give them clear, budget-friendly reasons to say “yes”:

“We will save thousands in design and production fees.”
You will learn how to create, localize and resize assets in-house in minutes, instead of outsourcing every variation.
“We can build our own lead-gen tools.”
With Antigravity you can prototype quizzes, calculators and simple interactive tools without hiring a dev shop.
“We will cut video production time by up to 80%.”
Veo 3.1 handles B-roll, social edits and concept testing before you commission a crew, which means fewer expensive reshoots.
“We will reduce AI risks and protect the brand.”
The workshop covers reference images, consistency prompts and workflow checks that prevent off-brand, hallucinated or non-compliant output.
“This upgrades the whole team, not just one person.”
You will bring back templates, prompts and frameworks that colleagues can plug into immediately.

The Presentations:

These are working sessions, not theory lectures. Expect:

Live, interactive workshops with plenty of Q&A.
Step-by-step demos you can follow as you work.
Real marketing examples from B2B, B2C, ecommerce and services.
Time to test prompts on your own products and messages, with expert help.

Download Material:

Full workshop recordings, including demos and Q&A.
PDF slide decks as quick-reference guides for day-to-day use.
Links to prompt libraries, storyboard templates and example frameworks you can adapt for your own campaigns and clients.

Who is the course for?

Digital marketers, brand managers, and content leads who need faster visual and content output.
Agency and in-house teams seeking scalable, AI-powered production.
Freelancers and small businesses looking to grow without expanding headcount.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

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Prerecorded Online
Mod 1: Recorded
Mod 2: Recorded

The session provided a suite of prompt models for creating videos.

Caroline HenningsenMarketing Ops Director, NASDAQ

Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.

Copy Group Head for APAC-IMS at A.P. Moller - Maersk

I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.

Shanon ByrneCreative Copywriting Lead, Designs for Health

This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!

Katie BrownMarketing Supervisor, Divi Resorts

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Previous Next

Workshop dates and times:

Summer 2026

New live course Summer dates coming soon.

Module 1: The Instant Creative Studio (Static & Global Visuals).
Prerecorded online.

Module 2: Gemini as Your Campaign Engine (Video, Copy, Funnels).
Prerecorded online.

BUY NOW

Prerecorded Online
Mod 1: Recorded
Mod 2: Recorded

December 16, 2025/.

AI for Digital Marketing, B2B Marketing, Digital Marketing

New Age of B2B Marketing Using AI and Agentic Workflows in Revenue Orchestration

August 04, 2025

Transform Your Funnel with AI, Intent Signals, and Agent Workflows

Special Summer Pricing: Regularly ~~$1000~~ is now 50% off—$500. Enroll here.

ENROLL NOW

Summer 2026
Live Online
Mod 1: July 30
Mod 2: TBD August

BUY NOW

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

Course Overview:

Today’s B2B buyers operate in the shadows of the “Dark Funnel”—researching anonymously, forming group decisions behind firewalls, and ignoring traditional marketing tactics like gated content and cold outreach. This masterclass helps B2B marketers future-proof their demand generation strategy by using AI and agentic workflows to align with how buyers behave.

This is not a theoretical AI overview. It’s a hands-on, tactical deep dive into orchestrating marketing and sales strategies with AI, intent signals, and workflow automation. Walk away with a full-funnel AI playbook customized to your business and tools like ChatGPT, Drift, 6sense, Zapier, and more.

By the end of this 2-module course, you will:

Understand how the Dark Funnel has reshaped the buyer journey — and why MQLs no longer cut it.
Reframe your go-to-market plan around intent data, buyer signals, and group decisioning.
Learn where and how to deploy AI across every stage of the B2B buying funnel.
Build your agentic workflows using tools like ChatGPT, Zapier, Drift, Mutiny, and 6sense.
Replace vanity metrics using revenue-aligned dashboards and attribution.
Leave with a usable AI-powered go-to-market playbook for your business.

Why your business should invest in this course and AI now:

Legacy marketing is failing in B2B.
AI is here – but most teams don’t know how to use it.
Let’s bring marketing closer to revenue.
Future-proof your Go-to-Market Team.
Tangible business outcomes:
- Better serve the buying journey.
- Increased conversion rates.
- Shortened sales cycles.
- Increased ROI from Martech stack.
- Lower CPCs.
- Enhanced sales & marketing alignment.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Summer 2026
Live Online
Mod 1: July 30
Mod 2: TBD August

BUY NOW

Prerecorded
Online

Module 1 — Beyond the MQL — Helping you rethink B2B marketing in the dark funnel era.

We explore how the Dark Funnel is reshaping buyer behavior, why the traditional funnel is dead, and how to rebuild your go-to-market approach around real intent — not lists of unqualified leads.

You’ll leave with a clear vision of where modern marketing is heading, along with practical examples of what to do instead, and a blueprint to start orchestrating marketing that aligns with today’s buyers.

Key Takeaways:

Part 1 — The buyer has changed — Understand what the dark funnel is and how to respond.

Legacy funnel vs dark funnel: What’s broken and why.
Why MQLs are misleading and misaligned.
Anonymous buyer journeys and team-based purchasing,
The new role of trust, timing, and relevance in B2B.

Part 2 : No Forms. No Spam, No Cold Calls — replace outdated tactics with intent-first engagement strategies.

The high cost of gated content and personalized outreach.
What to do instead: AI Chat, ungated value, intelligent signals.
The 5-part GTM framework.
Why intent, orchestration, and aligned messaging beat MQLs.

ENROLL NOW

Summer 2026
Live Online
Mod 1: July 30
Mod 2: TBD August

BUY NOW

Prerecorded
Online

Module 2 — AI to Agent: Operationalizing AI across the B2B Funnel.

Understanding AI is no longer enough — today’s B2B marketing teams need to be able to deploy it with precision. There is a gap between theory and action.

In this module, you’ll map your full-funnel journey against AI capabilities, explore top tools by funnel stage, and learn how to create autonomous agents that drive key actions — like lead scoring, content delivery, or SDR handoffs without human intervention. Whether you’re using ChatGPT, 6sense, Drift, or Zapier, this session shows you how to tie them together into a smart, agile, scalable go-to-market motion.

Key Takeaways:

Part 1 — Mapping AI to the Funnel — Where, how, and why deploy AI across each stage of your GTM funnel.

Full funnel breakdown: Awareness — Nurture — Conversion — Retention.
Matching use cases to funnel gaps — (Seeing low conversion — deploying AI lead scoring).
Tool showcase — which AI tools are right for which funnel problems.
Live walkthrough of an AI-enhanced buyer journey.

Part 2 — From Prompt to Play — Designing Agentic Workflows — How to build lightweight, autonomous AI agents that take work off your plate and move buyers.

What is agentic AI and how is it different from automation?
Anatomy of an agent — Role, Trigger, Prompt, Action.
How to chain tools to build real agent workflows.
Common agent use cases we look at:
- Lead routing
- Smart out bounding
- Content sequencing
- Intent trigger responders
- Forecasting and summaries
Improve marketing efficiency: Learn how to build AI workflows that reduce manual work, increase accuracy, and free up time for strategy.
Boost ROI from existing tools: Discover how to get more value from tools like ChatGPT, 6sense, Drift, and Zapier—tools your company may already be paying for.
Align marketing with revenue outcomes: Replace vanity metrics with dashboards that tie your work to sales performance and business impact.
Stay ahead of the curve: Gain practical AI skills your peers don’t have yet, helping your team lead—not lag—on innovation.
Walk away with a ready-to-deploy playbook: Apply course insights to current campaigns right away, accelerating implementation and proving value fast.

How to Convince Your Boss Why You Should Take this Class:

Improve marketing efficiency: Learn how to build AI workflows that reduce manual work, increase accuracy, and free up time for strategy.
Boost ROI from existing tools: Discover how to get more value from tools like ChatGPT, 6sense, Drift, and Zapier—tools your company may already be paying for.
Align marketing with revenue outcomes: Replace vanity metrics with dashboards that tie your work to sales performance and business impact.
Stay ahead of the curve: Gain practical AI skills your peers don’t have yet, helping your team lead—not lag—on innovation.
Walk away with a ready-to-deploy playbook: Apply course insights to current campaigns right away, accelerating implementation and proving value fast.

Who Should Attend?

Demand generation marketers looking to move beyond outdated MQL models.
B2B marketing managers and directors who are seeking to modernize their go-to-market strategy.
Marketing operations and RevOps teams focused on systems, automation, and alignment.
ABM strategists who need to align outreach with intent signals and buyer behavior.
Martech specialists who are tasked with deploying tools like ChatGPT, Drift, 6sense, Zapier, and more.
Consultants, agencies, and in-house teams supporting B2B revenue acceleration efforts.
Anyone who wants to close the gap between AI theory and actionable marketing execution.

Download Material:

Full video recordings with slides and instructor audio.
Complete slide deck in PDF format, including checklists and examples.

The Presentations:

The workshops are live so that you can ask your questions about specific B2B demand generation challenges.
All DMAnc.org workshops are recorded so that you can revisit the material at your convenience.
Step-by-step instructions with numbered lists so you can implement these techniques yourself.
Included are numerous real-world examples and case studies showing measurable results.

The Presenter:

Komal Helyer

Komal is Managing Director at global CRM agency Profusion, and an award-winning Fractional CMO. She has over 23 years of experience in email, martech, and digital marketing. Previously VP of Marketing at Pure360, Komal now spearheads the go-to-market, retention, and brand strategies for many B2B, eCommerce, Financial, and Travel businesses and agencies.

A passionate digital marketer, Komal is also Chair of the DMA Email Council. As a key industry thought leader and events speaker, Komal is a sub-editor @ The Modern Retail and writes for many other publications, including Forbes. She is also the judge at many prestigious awards, including the DMA Awards & eCommerce Awards. She’s proud to be an instructor for the Institute of Direct Marketing (IDM) and the DMAnc.org, teaching numerous marketing courses including B2B Marketing, Digital CRM, and Email Marketing.

ENROLL NOW

Summer 2026
Live Online
Mod 1: July 30
Mod 2: TBD August

BUY NOW

Prerecorded
Online

Workshop dates and times:

SUMMER 2026

Module 1: Beyond the MQL – Helping you rethink B2B marketing in the dark funnel era.
Thursday, July 30, 2026, 9:00 AM – 11:00 AM PDT.

Module 2: AI to Agent: Operationalizing AI across the B2B Funnel.
Thursday, Date TBD, August, 2026. 9:00 AM – 11:00 AM PDT.

ENROLL NOW

Summer 2026
Live Online
Mod 1: July 30
Mod 2: TBD August

BUY NOW

Prerecorded
Online

August 4, 2025/.

AI for Digital Marketing, Digital Marketing

AI Copilot Bootcamp for Marketers

July 20, 2025

Supercharge Your Marketing with Microsoft Copilot

Special Summer Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (prerecorded online).

Live course dates for Fall 2026 are coming soon.

BUY NOW

Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Most businesses already use Microsoft 365, yet they barely scratch the surface of its AI capabilities. This course will help you turn Word, PowerPoint, Excel, and Teams into AI co-pilots that write sharper copy, build compelling presentation decks on demand, and reveal practical data insights in seconds.

Key takeaways:

Copilot vs ChatGPT: Understand strengths, limitations, and best-use cases for each.
Key features of Copilot across the Microsoft 365 suite.
Prompting basics: Write effective, context-aware prompts inside Word, Excel, and PowerPoint.
How Copilot fits into your current marketing workflow (without needing a rebuild).
Prompt Copilot in PowerPoint to build, revise, and visualize slides fast.
Use Copilot in Excel to analyze trends, clean data, and create dashboards.
Draft content with Copilot in Word using tone-adjustment and brand alignment.
Combine Copilot with ChatGPT, Gemini, or Claude for more intelligent, tailored outputs.

We want you to fully enjoy your workshop; please have access to a current, fully working version of the advertised model.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

BUY NOW

Prerecorded Online

Module 1: Copilot vs ChatGPT: What Marketers Need to Know.

Overview:

This module introduces Microsoft Copilot’s key features and compares them with those of ChatGPT, Claude, and Gemini. Discover where Copilot excels, how to prompt like a pro within Microsoft apps, and tips to make smarter AI choices based on your goals and context.

Key Takeaways:

Copilot vs ChatGPT: Understand strengths, limitations, and best-use cases for each.
Key features of Copilot across the Microsoft 365 suite.
Prompting basics: Write effective, context-aware prompts inside Word, Excel, and PowerPoint.
How Copilot fits into your current marketing workflow (without needing a rebuild).

BUY NOW

Prerecorded Online

Module 2: Copilot Advanced & Hybrid Workflows.

Overview:

This is where Copilot transitions from a handy add-on to an always-on strategist. Discover how to use Copilot as an everyday assistant across your Microsoft toolkit, drafting decks, analyzing data, summarizing meetings, and even blending Copilot with ChatGPT or Gemini for hybrid AI workflows.

Key Takeaways:

What You’ll Learn:

Prompt Copilot in PowerPoint to build, revise, and visualize slides fast.
Use Copilot in Excel to analyze trends, clean data, and create dashboards.
Draft content with Copilot in Word using tone-adjustment and brand alignment.
Streamline meetings and messages with Copilot in Teams.
Combine Copilot with ChatGPT, Gemini, or Claude for more intelligent, tailored outputs.

How to Convince Your Boss Why You Should Take This Class

Most businesses already pay for Microsoft 365 yet they barely scratch the surface of its AI capabilities. This bootcamp helps you unlock real ROI on existing tools by mastering Copilot for marketing, without needing extra apps or risky plugins.

You’ll leave with:

A full prompt toolkit for Microsoft AI.
Step-by-step strategies to enhance marketing performance using Word, Excel, and PowerPoint.
The confidence to explain and demonstrate the value of Copilot to your team or manager.
The skills to mix Copilot with external AIs like ChatGPT or Gemini, safely and effectively.

Download Material:

Workshop Recording – Watch back anytime with full access to slides and tools.
PDF of the presentation – Check your notes whenever you need.

Who should attend?

Whether you work in B2B, B2C, nonprofit, or agency environments, this course gives you actionable skills and frameworks to integrate Microsoft Copilot into your daily marketing workflow.

This course is designed for marketers at all levels who are ready to leverage AI tools already available within their organization to boost productivity, sharpen communication, and accelerate campaign delivery. You’ll benefit from this bootcamp if you are:

A digital marketer looking to streamline content creation using AI tools in Word, PowerPoint, and Excel.
A marketing manager or team leader seeking to enhance performance without purchasing new software.
A content creator or copywriter aiming to improve efficiency and creativity through AI-driven drafting and editing.
A data analyst or strategist who wants to analyze trends, clean data, and build reports more quickly.
A marketing operations professional interested in integrating Copilot with current workflows and external tools like ChatGPT.
A business owner or entrepreneur exploring practical ways to get more ROI from Microsoft 365.
A marketer new to AI who needs a fast, safe, and practical entry point into AI-enhanced productivity.
A Microsoft 365 user is unsure of how to activate or maximize Copilot capabilities.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

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Prerecorded Online

Workshop dates and times:

Summer 2026

Module 1: Copilot vs ChatGPT: What Marketers Need to Know.
Prerecorded online.

Module 2: Copilot Advanced & Hybrid Workflows.
Prerecorded online.

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Prerecorded Online

July 20, 2025/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

Leadership Bootcamp for AI‑Powered Marketing Teams

July 10, 2025

Marketing Leadership in the Age of Generative Intelligence

Special Winter Pricing: Regularly ~~$750~~ is now 50% off—$375. Enroll Here (Prerecorded Online).

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Prerecorded Online

Course Overview

Artificial Intelligence is rewriting marketing playbooks almost weekly—but the real differentiator isn’t another chatbot or dashboard; it’s how well your marketing team harnesses AI. This live, three‑hour workshop equips marketing managers and directors with a straightforward system to hire AI‑ready talent, upskill existing staff, set clear policy guardrails, and retain high performers. Packed with practical frameworks and generous Q&A, you’ll leave ready to upskill and NEW skill your crew.

Live Online Format: live online with recording for on‑demand replay. No breakout exercises—just focused instruction, demonstrations in ChatGPT, and open Q&A.

Quick Takeaways

Build an AI‑Readiness Scorecard to evaluate company, department, and candidate preparedness in minutes.
Draft a one‑page AI policy by running our Policy‑Template Prompt in ChatGPT.
Map the right AI tasks to each marketing role using a Role‑Based AI Task Matrix.
Spot and correct unproductive or non‑compliant AI usage before it damages brand or data.
Design career paths that keep newly upskilled talent engaged and off recruiters’ radar.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

Managing AI‑Powered Marketing Teams (3-hours)

What We’ll Cover

In this high‑impact session, Jim Sterne guides you through the full employee lifecycle—recruiting, onboarding, performance, and retention—through an AI lens. You’ll learn to recognize genuine AI fluency in interviews, help accelerate AI ramp‑up, and embed lightweight policies that protect intellectual property without stifling speed. We cover policy, productivity, and future‑proofing your staff, so you leave with tactics that drive immediate results.

KeyTakeaways

Hire for AI Fluency – 5 interview questions and a mini assignment that reveal true prompt‑craft skill.
Task & Role Alignment – Use the Role‑Based AI Task Matrix to assign content, demand‑gen, analytics, and ops workflows appropriately.
One‑on‑One System – Implement a framework to keep each direct report focused on the right (measurable) goals.
Remote Leadership Routines – Learn how to use the weekly planning call, brief daily touchpoints, and monthly pulse survey to maintain trust in dispersed teams.
Guardrails Without Bottlenecks – Deploy a lightweight approval flow, watermarking, and prompt logging to manage risk.
IP Protection Playbook – Ensure custom prompts, agents, and automations stay with the company when staff move on.
Retention & Growth Paths – Promote leaders, reward achievers, and re‑skill potential “cheaters” into new AI‑centric roles.
Emerging Roles Radar – Preview 22 new AI‑enabled job titles and how they fit into future team structures.

What You’ll Bring Back to Your Organization

A clear blueprint to integrate AI into marketing workflows without creating shadow‑IT headaches.
Ready‑made templates that cut weeks off policy drafting and team training.
Confidence to coach, not micromanage, AI usage—boosting output and morale simultaneously.

The Presentations

All DMAnc workshops are delivered live via Zoom. You’ll receive login details upon registration and the session recording within 24 hours, along with the slide deck and all templates referenced in class.

Download Material

AI‑Readiness Scorecard – company, department, and hiring editions.
Policy‑Template Prompt – generates a first‑draft AI policy in under five minutes.
Role‑Based AI Task Matrix – editable worksheet mapping tasks to roles.
1‑on‑1 Worksheet – goal‑setting and KPI tracker.
Remote Leadership Checklist – routines that build trust and accountability.
30‑Day Action Roadmap – step‑by‑step implementation guide.

Who should attend?

Marketing directors, managers, and team leads looking to guide their teams through the AI transition confidently.
CMOs, VPs of Marketing, and senior leaders who want to set clear AI policies, improve talent retention, and future-proof their department.
HR and operations professionals supporting marketing who need to understand AI’s impact on team structures and roles.

How to Convince Your Boss Why You Should Take this Workshop

You’ll learn practical frameworks to improve team productivity and reduce operational risks from improper AI use.
You’ll return with ready-to-implement tools—scorecards, policy prompts, and role task matrices—that save time and money on outside consultants.
You’ll be equipped to drive higher morale and retention by creating clear AI upskilling paths and growth opportunities.
You’ll gain insights to keep your team competitive and your brand protected in an AI-driven marketplace.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

Next-Level ChatGPT for Marketers Masterclass
What Does Generative AI Mean for Marketing Analytics?
Creating a Generative AI Adoption Roadmap
Care and Feeding of Digital Analysts
Introduction to AI for Marketers
AI in Marketing, a To-Do List
Mastering Marketing Analytics
Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn

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The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

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Workshop dates and times:

SPRING 2026

Leadership Bootcamp for AI‑Powered Marketing Teams 1-module (3-hour) Course.
Prerecorded online.

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Prerecorded Online

July 10, 2025/.

AI for Digital Marketing, Digital Marketing, Organic & Paid Social Media

AI Essentials for Social Media Bootcamp: Planning, Content & Analytics

June 30, 2025

Work smarter with AI: Save time, spark creativity, and deliver better results on social.

Special Spring Pricing: Regularly ~~$750~~ is now 50% off—$375. Enroll here (prerecorded online).

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Course Introduction

AI is transforming how we approach social media marketing. This practical, 2-hour course will guide you through the essentials of using AI to support your role in social media marketing, including research and planning, content creation, and reporting.

Whether you’re feeling overwhelmed by new tools or curious about how to work smarter, not harder, this session will help you confidently integrate AI into your social media role.

We will look at a range of AI tools, including ChatGPT, Claude, Lately, Descript, Meta AI, and more.

By the end of this session, you’ll walk away with a clear understanding of how AI can support every stage of your social media workflow. You’ll learn how to speed up content calendar creation, generate fresh ideas, and structure campaigns using AI prompts that reflect your brand voice. When it comes to content creation, you’ll gain practical tips on writing engaging captions, adapting tone of voice, and repurposing content efficiently with AI support — all while keeping your human creativity at the core. You’ll also discover tools to generate on-brand images and short-form videos in minutes. Finally, we’ll show you how to automate your reporting and extract meaningful insights from your analytics, so you’re not just measuring what happened, but understanding what to do next.

You’ll leave equipped with tools and takeaways you can start using immediately, whether you’re building your next campaign or reviewing the last one.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

Key Takeaways:

In this course, you will learn how to:

Understand the key AI tools relevant to social media marketing.
Learn how to use AI to support strategic content planning.
Explore AI-powered content generation (text, image, and video basics).
Discover how AI can speed up reporting and provide deeper insights.
Identify best practices, limitations, and ethical considerations.
Gain quick wins you can immediately implement.

How to Convince Your Boss Why You Should Take this Class:

Boost Efficiency and ROI:
This course will show me how to utilize AI tools to streamline content planning, creation, and reporting, saving time and improving results without increasing the budget.

Make Smarter, Data-Driven Decisions:
Learn how to use AI-powered analytics to uncover deeper insights from your social media performance, helping refine your strategy based on what’s actually working.

Immediate, Practical Takeaways:
The course is only 2 hours and packed with actionable tips you can implement straight away to enhance how you use social media for your organization.

The Presentations:

The workshop is live, so you can ask your questions.
Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
If you have questions after the class, you’re welcome to email the instructor.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.

Who Is This Course For?

Social media marketers and managers looking to enhance productivity.
Content creators seeking inspiration and efficiency.
Marketing professionals curious about AI’s role in campaign planning and analysis.
Small business owners managing their own social media.
Anyone new to AI who wants a practical, jargon-free introduction to using it effectively.

The Presenter:

Luan Wise

Luan Wise teaches the Linked Advertising, Instagram, and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit, and more. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is the author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

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Prerecorded Online

Workshop date and time:

Spring 2026

1-Module Course.
Prerecorded online.

Summer 2026

1-Module Course.
Live course date coming soon.

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Prerecorded Online

June 30, 2025/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

AI Image and Video Creation for Marketers Bootcamp

June 16, 2025

Build compelling visuals using today’s most powerful AI tools.

Special Summer Pricing: Regularly ~~$1,200~~ is now 50% off—$600. Enroll here (prerecorded online).

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Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Overview

This hands-on bootcamp is designed for marketers who need to produce high-performing visuals—fast, on-brand, and legally compliant. You’ll gain practical experience with essential tools like ChatGPT, Midjourney, Veo 3, Kling, SORA, RunwayML, Canva, and Adobe Firefly.

You’ll leave with:

Reusable prompts and brand-safe templates.
A streamlined visual content workflow.
A practical understanding of image rights and compliance.
Skills to create and scale marketing visuals with confidence.

No design experience needed—just results.

What You’ll Learn

Build compelling visuals using today’s most powerful AI tools.
Maintain brand consistency across formats and platforms.
Engineer effective prompts tailored for marketers.
Create for social, email, web, ads, and emerging AI video formats.
Understand AI image rights, disclosure rules, and safe usage.
Speed up content creation with automation and templates.
Use campaign performance data to refine prompts and visuals.

We want you to fully enjoy your workshop; please have access to a current, fully working version of the advertised AI model.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

Module 1: AI Visual Essentials–From Zero to Hero.

Get set up fast and learn to turn briefs into brand-aligned AI images.

Understand model strengths, quirks, and creative boundaries.
Learn prompt basics using marketer shortcut templates.
Apply style guides and brand palettes for visual consistency.
Practice building your first campaign with real-time feedback.

Key Takeaways:

Set up your visual workflow in under 30 minutes.
Translate briefs into actionable prompts.
Create brand-safe visuals from your assets.
Troubleshoot common generation errors.

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Online

Module 2: High-Impact Social & Campaign Visuals (Static & Motion).

Explore tools and tactics that generate attention and conversions.

Discover the design psychology behind what works.
Deep dive into platform-specific tools: ChatGPT, Midjourney, Firefly, Canva, Veo 3, RunwayML, Kling, and SORA.
Produce and test a full visual campaign across social, web, and email.

Key Takeaways:

Create visuals that stop the scroll and spark engagement.
Match the right AI tool to each campaign goal.
Repurpose creative assets across formats and channels.

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Prerecorded
Online

Module 3: Workflow, Legal, and Scaling for Teams.

Learn how to scale production, stay compliant, and manage assets efficiently.

Automate workflows from prompt to deployment.
Apply copyright, watermarking, and disclosure best practices.
Store and manage assets securely.
Develop shareable workflows for teams and agencies.
Use analytics to refine visuals and improve results.

Key Takeaways:

Batch and update content at scale.
Maintain legal compliance in every visual.
Collaborate and manage assets across teams.
Use data to drive ongoing creative improvement.

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Prerecorded
Online

Who Should Attend?

Digital marketers, brand managers, and content leads who need faster visual output.
Agency and in-house teams seeking scalable, AI-powered production.
Freelancers and small businesses looking to grow without expanding headcount.

How to Convince Your Boss Why You Should Take this Class:

Cut creative production time and costs.
Create high-performing, brand-safe content across platforms.
Maintain visual consistency with locked styles, fonts, and colors.
Scale up production without hiring additional creatives.
Stay compliant with AI image rights and disclosure rules.
Improve campaign ROI using data-driven creative iterations.
Apply workshop tools and templates immediately—no prior experience needed.

The Presentations:

Live, hands-on sessions focused on your daily content needs.
Real tools, real prompts, and real workflows—no fluff.
Expert feedback, examples, and try-it-now exercises.
Taught by renowned content strategist and AI educator Jonathan Gabay.

Download Resources:

Workshop recording with lifetime access.
PDF slide deck with prompt templates, style guides, and case studies.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

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Online

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Previous Next

Workshop dates and times:

New live course dates coming soon.

Summer 2026

Module 1: AI Visual Essentials–From Zero to Hero.
Prerecorded online.

Module 2: High-Impact Social & Campaign Visuals (Static & Motion).
Prerecorded online.

Module 3: Workflow, Legal, and Scaling for Teams.
Prerecorded online.

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Prerecorded
Online

June 16, 2025/.

Using ChatGPT for Website Optimization

May 14, 2025

Leverage ChatGPT to enhance website performance, improve SEO rankings, and optimize conversions.

Special Spring Pricing: Regularly ~~$1,000,~~ now 50% off—$500. Enroll here (Prerecorded online)

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Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

Knowing how to effectively use ChatGPT for website optimization gives you a significant competitive advantage. Learn practical, actionable strategies to improve content quality, user experience, and search visibility through AI assistance. This live, online, hands-on masterclass shows you step-by-step how ChatGPT can drive real improvements in your website’s performance.

Harness ChatGPT as your personal conversion optimization assistant. Whether you’re new to AI or have already built a custom GPT, you’ll gain tactical, in-class experience using ChatGPT to make data-driven changes that lift conversions.

What You’ll Learn:

Audit with AI, Not Assumptions: Use ChatGPT to quickly audit webpages for clarity, relevance, and persuasion—pinpointing friction points and missed opportunities that may be costing you conversions.
Write Copy that Converts: Generate and refine on-brand website copy (headlines, value propositions, calls-to-action, etc.) in a fraction of the time, using proven copywriting frameworks (AIDA, PAS) adapted into ChatGPT prompts.
Turn Data into Decisions: Integrate insights from analytics tools into your prompts to prioritize high-impact site changes based on user behavior and drop-off points.
Personalize & Test at Scale: Rapidly create content variations for different audience segments and brainstorm A/B test ideas with AI, enabling continuous optimization and learning.
Efficiency without Compromise: Speed up your workflow with ready-made prompt templates and checklists (provided), while ensuring AI outputs stay accurate, accessible, and aligned with your brand’s voice and ethics.
- Take the guesswork out of optimization.
- Skip blank-page anxiety.
- Move faster without sacrificing quality.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

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Prerecorded Online

Module 1: ChatGPT Tactics for Immediate Website Conversion Gains.

Description:
This first two-hour module focuses on quick wins and content enhancements using ChatGPT to boost your website’s conversion rate. You’ll learn how to audit your existing pages through the eyes of an AI-driven “conversion coach” and instantly apply improvements.

From rewriting a confusing headline to fine-tuning a call-to-action, this session demonstrates how to get tangible CRO (Conversion Rate Optimization) results during class. It’s a hands-on experience—bring a landing page or product page from your site and be ready to walk away with improved copy and an actionable optimization checklist you can use the very next day.

What You’ll Learn in this Module:

How to use ChatGPT to analyze existing content gaps and opportunities.
Techniques for developing content that ranks for multiple related key phrases.
Methods for crafting AI-assisted meta descriptions and title tags that improve CTR.
Ways to maintain brand voice consistency while leveraging AI writing assistance.
Practical applications of AI for competitive analysis.
How to avoid common AI content pitfalls that can hurt SEO performance.

Key Takeaways:

AI-Assisted Page Audits

Conversion Audit via ChatGPT: Learn prompt techniques to have ChatGPT evaluate your webpage content and layout for conversion blockers (unclear messaging, buried value propositions, form friction) and suggest fixes in plain language.
User Perspective Simulation: Use ChatGPT to simulate a first-time visitor or specific customer persona reviewing your page, revealing points of confusion or hesitation that you might overlook.

High-Impact Copywriting

Instant Copy Upgrades: Generate multiple versions of key page copy—headlines, subheads, product descriptions, even form field text—that grab attention and address customer pain points. You’ll use AI to apply classic persuasive formulas to your own content.
Tone and Voice Alignment: Master prompt strategies for tweaking the tone, style, or reading level of your copy to better resonate with your audience while staying true to your brand voice.
Calls-to-Action that Click: Brainstorm compelling CTAs and value propositions with ChatGPT’s help. Refine generic phrases into specific, action-oriented text that drives clicks—all with just a few prompt iterations.

Hands-On Practice & Tools

Live Page Makeover: Participate in an in-class exercise where we optimize a sample landing page in real-time (using one from our class—it could be yours). You’ll follow along as the instructor uses ChatGPT to identify issues and implement improvements, then repeat the process on your own page with guidance.
CRO Checklist (Downloadable): Use a ready-to-use Website CRO Checklist during the session to ensure every critical element—from headlines and copy to visuals and trust signals—is reviewed and improved. This checklist (included in your resource pack) helps you systematically apply ChatGPT’s suggestions to any page.
Prompt Templates: Leave with a set of proven ChatGPT prompt templates for tasks like page audits, copy rewrites, and FAQ generation. These plug-and-play prompts save you time and provide a reliable starting point for optimizing any webpage via ChatGPT.

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Module 2: Advanced ChatGPT Techniques – Deep Research, Custom GPTs, and Sustained Optimization.

Description:
In this second two-hour session, we go beyond quick wins and show you how to turn ChatGPT into a true optimization partner—one that helps you think smarter, write faster, and continuously improve your website based on real audience needs.

You’ll explore how to guide ChatGPT through deep research tasks, craft smarter prompts that yield more strategic answers, and even train Custom GPTs to reflect your brand, customers, and site goals. Whether you’re trying to refine a pricing page, rework an About page, or create a set of variant landing pages for testing, this module helps you do it all—using just ChatGPT and smart prompt strategy; no code or extra tools required.

This is where ChatGPT becomes more than a writing tool—it becomes your strategic co-pilot.

Key Takeaways:

Deep Research with ChatGPT

Audience Discovery: Learn how to use ChatGPT to synthesize insights about your audience’s motivations, objections, and preferences—based on reviews, testimonials, competitor sites, and even your own FAQs. Great website copy starts with empathy, and ChatGPT helps you accelerate the research process.
Competitor Comparison Prompt ChatGPT to review and contrast multiple competitor websites, surfacing tone, structure, offers, and positioning differences. Use these insights to sharpen your own unique value proposition and strengthen your site’s differentiation.
User Journey Mapping (AI-Assisted) Walk through how to build a customer journey map or funnel outline using ChatGPT—identifying gaps in messaging or UX friction that may be hurting conversions.

Advanced Prompt Engineering

Chained Prompting: Practice multi-step prompting techniques where you guide ChatGPT through a sequence (e.g., brainstorm → analyze → rewrite) to improve content sophistication. You’ll use this to upgrade “pretty good” content into “conversion-ready” content.
Tone Calibration and Scenario Testing: Use advanced prompt modifiers to simulate different user personas and test how they might respond to your website. For example, see how a first-time buyer vs. a returning customer might interpret your product page.
Persuasive Structure Frameworks: Beyond Attention → Interest → Desire → Action, or Problem → Agitate → Solution, you’ll explore frameworks like Jobs to Be Done, 5-Second Test, and Problem-Solution-Proof as prompt inputs to generate more compelling copy and design recommendations.

Creating and Using Custom GPTs

What Is a Custom GPT? Learn what Custom GPTs are and how they differ from standard ChatGPT use. Even if you’ve never used one, we’ll walk through what they do and how marketers are already customizing GPTs for things like on-brand copywriting, CRO checklists, and persona emulation.
Build Your Own: Get a hands-on look at how to outline a Custom GPT, including how to provide instructions, upload relevant content (like brand guidelines, product details, customer personas), and ensure safe and useful output. You’ll start sketching your own Custom GPT in class.
Use Cases for Website Optimization: See how Custom GPTs can be used to:
- Generate consistent, brand-aligned copy across your site.
- Evaluate pages as specific personas (e.g. a skeptical CFO).
- Automate repetitive CRO tasks like summarizing session feedback or rewriting underperforming CTAs.

Sustained Optimization Practices

Continuous Improvement Workflow: Establish a cadence for AI-driven page reviews—monthly, quarterly, or campaign-based. You’ll receive a Website Optimization Planning Template to keep your updates strategic and manageable.
Prompt Library Curation: Build a personal “prompt library” tailored to your role. We’ll help you organize your go-to prompts by task (copy audit, persona testing, FAQ drafting, etc.), so you’re never starting from scratch.
Avoiding AI Drift: Learn how to assess and edit AI outputs with a critical eye. You’ll practice spotting weak spots in AI-generated copy—like vague claims, overused phrases, or missing differentiators—and revise them using collaborative prompting.

Included Resources:

Custom GPT Planning Worksheet.
Deep Research Prompt Template Pack.
Website Optimization Planner.
AI Copy Review Checklist.

By the end of Module 2, you’ll know how to use ChatGPT not just as a writer, but as a strategist, a researcher, and a creative collaborator—equipping you to lead smarter, faster website optimization efforts long after the workshop ends. You’ll be able to run a solo CRO sprint—analyzing, rewriting, and testing content in less time, with better results.

The Presentations

The workshops are hands-on and practical with real-time demonstrations of ChatGPT prompts and applications.
The workshops are live, so you can ask your questions about specific website challenges.
All DMAnc.org workshops are recorded, so you can revisit the material at your convenience.
Step-by-step instructions with numbered lists so you can implement these techniques yourself.
Included are numerous real-world examples and case studies showing measurable results.

Download Material:

ChatGPT prompt templates for website content optimization.
Website content audit framework.
Conversion optimization checklist.
Video and slide deck of the workshop are available approximately 24 hours after the course.

Who is the course for?

This workshop is for professionals at the following levels:

Digital marketing managers and specialists.
Content strategists and creators.
SEO professionals.
Website managers and developers.
Conversion rate optimization specialists.
Marketing directors who are looking to implement AI solutions.
Agency professionals working with client websites.

The Presenter:

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

Next-Level ChatGPT for Marketers Masterclass
What Does Generative AI Mean for Marketing Analytics?
Creating a Generative AI Adoption Roadmap
Care and Feeding of Digital Analysts
Introduction to AI for Marketers
AI in Marketing, a To-Do List
Mastering Marketing Analytics
Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn

BUY NOW

Prerecorded Online

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning AI.

Sean ReedSocial Media Strategist, Stern Advertising

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge.

Troy SmithMarketing Manager, Kevin Davis Insurance Services.

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Workshop dates and times:

Spring 2026 (new live course dates coming soon)

Module 1: ChatGPT Tactics for Immediate Website Conversion Gains.
Prerecorded online.

Module 2: Advanced ChatGPT Techniques – Deep Research, Custom GPTs, and Sustained Optimization.
Prerecorded online.

BUY NOW

Prerecorded Online

May 14, 2025/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

AI Content Marketing Masterclass 2026

May 12, 2025

AI Content Tools for Modern Marketers to Write, Design, and Publish Faster

Special Spring Pricing: Regularly ~~$1,200~~ is now 50% off—$600. Enroll here (Prerecorded online).

BUY NOW

Recorded Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Introduction:

You’re under constant pressure to deliver high-performing content across multiple platforms—fast. Whether you’re creating a blog, email, social media post, video, or graphics, today’s marketers need more content, more often, with fewer resources.

This highly practical masterclass introduces you to the AI tools and prompt strategies that streamline your content creation process, making it faster, smarter, and more aligned with your brand.

This three-part course, led by renowned content strategist and AI guru Jonathan Gabay, focuses on real-world marketing workflows that help you plan, create, and publish exceptional content every day.

Over three tightly focused modules, you’ll explore the AI-driven principles of storytelling, creative planning, content repurposing, and brand-safe automation across:

Email marketing
Social media (LinkedIn, TikTok, Instagram, and more)
SEO and Google Ads
Graphics and image generation (Adobe Firefly, Midjourney, and Ideogram)
Brand tone of voice optimization
Video scripting, on-the-fly editing, and smart smartphone content capture

By the end of the masterclass, you’ll reduce production time, increase output, enhance campaign impact, and keep your content consistent—without losing creative control.

What You’ll Learn:

Generate personalized, on-brand content at scale.
Automate time-consuming content tasks and save hours weekly.
Write, prompt, and design content across formats and channels.
Build AI-powered workflows aligned with marketing goals.
Streamline creative approvals with clearer, AI-enhanced briefs.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

BUY NOW

Recorded Online

Module 1: AI-Driven Content for Multi-Channel Campaigns.

This session equips you with repeatable frameworks to turn one good idea into dozens of ready-to-publish assets—emails, TikTok hooks, LinkedIn posts, Instagram carousels, and more.

You’ll learn how to prompt for specific platforms, write engaging copy in minutes, and build prompt libraries that make content creation a breeze.

Key Takeaways:

Build a scalable content generation system.
Prompt AI for brand-aligned content across channels.
Write B2B emails, B2C ads, and micro-copy in under 15 minutes.
Create short video scripts that connect and convert.
Personalize content for segmented audiences.
Reuse and adapt content with time-saving prompt templates.

You’ll be able to:

Prompt confidently for any content type or tone.
Write and publish 3x faster across channels.
Turn a single idea into multiple platform-specific assets.
Use ChatGPT as your daily content partner.
Customize AI content for various personas and objectives.

BUY NOW

Recorded Online

Module 2: Visual and Graphic Content with AI.

You don’t need to be a designer to create stunning graphics. This session shows you how to use tools like Canva AI, Midjourney, and Adobe Firefly to produce professional-grade visuals—fast.

You’ll turn copy into compelling graphics, generate creative briefs, and design branded assets for all your campaigns.

Key Takeaways:

Use Canva AI, ChatGPT, Firefly, and Midjourney for visuals.
Create graphics for LinkedIn, Instagram, email, and ads.
Prompt for different styles, moods, and formats.
Translate campaign themes into visual assets.
Ensure consistency with brand tone and visual identity.
Speed up approvals with AI-generated creative briefs.

You’ll be able to:

Generate visuals tailored to each platform
Create carousels, post templates, and thumbnails that match your brand
Transform words into visuals quickly and consistently
Use AI for rapid design ideation and collaboration
Deliver polished content—even without a design background

BUY NOW

Recorded Online

Module 3: AI for Video, Campaign Batching, and Workflow Integration.

This final module ties it all together with complete, repeatable systems for content planning, batching, and publishing.

You’ll learn how to script videos, storyboard campaigns, and build your own AI-powered “Content Machine” to easily manage everything.

Key Takeaways:

Script and storyboard short-form video content.
Turn one idea into a week of cross-platform content.
Batch-produce and schedule campaigns with AI.
Build a reusable “Content Machine” for ongoing output.
Maintain brand consistency with smart workflows.
Use AI alongside your campaign planning tools.

You’ll be able to:

Create and schedule a full week of content in hours.
Use AI to plan, prompt, and publish seamlessly.
Script and repurpose videos for multiple platforms.
Align visual, written, and video content effortlessly.
Scale content production without losing creative control.

BUY NOW

Recorded Online

Who Should Attend?

This masterclass is designed for marketers at all levels who want to create content smarter, faster, and more effectively:

Marketing managers and leaders scaling output.
Content creators and strategists working across channels.
Digital marketers focused on performance and automation.
Entrepreneurs and solopreneurs managing content solo.
Agencies, freelancers, and consultants serving multiple clients.

How to Convince Your Boss Why You Should Take this Class:

Here are four reasons your boss will be glad you’re taking this course:

You’ll dramatically increase output without increasing cost.
This masterclass teaches you how to produce written, visual, and video content at scale using AI tools, saving hours every week without sacrificing quality. You’ll become a one-person content engine.
You’ll improve performance across multiple channels.
Whether your boss focuses on LinkedIn reach, email conversions, TikTok engagement, or campaign consistency, you’ll gain skills to generate brand-aligned content that drives measurable results quickly.
You’ll bring practical, future-ready AI workflows back to the team.
This isn’t just about AI theory. You’ll learn how to build systems for daily content creation, prompt libraries, video scripting, graphic generation, and campaign batching, skills your team can benefit from instantly.
You’ll position your team as innovation leaders in your space.
Mastering AI content creation puts your organization ahead of the curve. Whether B2B or B2C, the workflows you learn here can help your brand lead in efficiency, creativity, and strategy, before your competitors do.

The Presentations:

Live, hands-on sessions focused on your daily content needs.
Real tools, real prompts, and real workflows—no fluff.
Expert feedback, examples, and try-it-now exercises.
Taught by renowned content strategist and AI educator Jonathan Gabay.

Download Material:

Full video recordings with slides and instructor audio.
Complete slide deck in PDF format, including checklists and examples.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

BUY NOW

Recorded Online

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Previous Next

Workshop dates and times:

Spring 2026 (new live class dates coming soon)

Module 1: AI-Driven Content for Multi-Channel Campaigns.
Prerecorded online.

Module 2: Visual and Graphic Content with AI.
Prerecorded online.

Module 3: AI for Video, Campaign Batching, and Workflow Integration.
Prerecorded online.

BUY NOW

Recorded Online

May 12, 2025/.

In-Person, Virtual and Hybrid Events–Marketing Masterclass

April 21, 2025

DMAnc.org Online Certification Workshops

Summer Discount: 50% Off
Free Updates for 1 Year

Special Pricing: Regularly ~~$900~~ is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).
(Click here for Winter and Spring masterclass dates and times.)

Non-profits can ask for an additional 20% discount by contacting us.

ENROLL NOW
Winter 2024
Live Online
Module 1: Jan 18
Module 2: Feb 1

ENROLL NOW
Spring 2024
Live Online
Module 1: Apr 23
Module 2: May 1

ENROLL NOW
Pre-recorded
Online
Module 1
Module 2

Business events are essential in knowledge sharing, innovation, and employee engagement. Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content. Following several years of pandemic-induced virtual events and the de-centralization of the work environment, people have begun to see the role of business events in a new light. With organizations investing in hosted and hybrid events again, marketing organizations must use the latest techniques in social media, email, and video to drive maximum registrations, attendance, and virality.

Are you maximizing the opportunity of events for your organization? Are you marketing your event in a way that stands out from the crowd? In this Hybrid and Online Event Marketing Masterclass, you will learn how to plan and promote your business event, whether it’s taking place online, face-to-face, or in a hybrid format.

Define your event goals precisely and discover how to create networking opportunities, build customer relationships, support your thought leadership positioning, and more. Take away insights and best practice examples from a course instructor, Luan Wise, who has practical experience in organizing, hosting, and speaking at events worldwide.

Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).

Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.

The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.

Quick key takeaways:

- The key considerations when planning a business event.
- A robust content calendar for the three stages of event marketing.
- Checklists for event organizers, sponsors, and speakers.
- The role of email marketing in promoting your business event.
- How to use social media platforms to reach and engage with your event audiences.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.

Workshop Dates and Times:

Module 1: Planning Your Event.
Winter 2024—Thursday, January 18, 2024, 9:00 am to 11:00 am PST.
Spring 2024—Tuesday, April 23 18, 2024, 9:00 am to 11:00 am PDT.

Module 2: Promoting Your Event Using Email Marketing and Social Media.
Winter 2024—Thursday, February 1, 2024, 9:00 am to 11:00 am PST.
Spring 2024—Wednesday, May 1, 2024, 9:00 am to 11:00 am PDT.

Module 1: Planning Your Event.

Special Pricing: Regularly ~~$900~~ is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).

Description:

Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).

As part of this module, you will receive checklists for event organizers, sponsors, and speakers.

Key Takeaways:

2024 trends: how COVID-19 changed the landscape for business events.
The key considerations when planning your business event, including the various tools available for hosting online events.
How to identify target audiences and set clear goals for event promotion.
How to find and connect with potential event partners and speakers using social media.
How to develop a content marketing calendar that spans the event lifecycle, from pre-event teasers to post-event follow-ups.
How to use video content to boost attendance at your event.
The importance of data collection (and regulatory compliance).

ENROLL NOW
Winter 2024
Live Online
Module 1: Jan 18
Module 2: Feb 1

ENROLL NOW
Spring 2024
Live Online
Module 1: Apr 23
Module 2: May 1

ENROLL NOW
Pre-recorded
Online
Module 1
Module 2

Module 2: Promoting Your Event Using Email Marketing and Social Media.

Special Pricing: Regularly ~~$900~~ is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).

Description:

Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and to keep the momentum going with your community after the event ends.

The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discusses both organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.

Key Takeaways:

In this class, you will learn:

How to use email marketing to promote your business event.
How to use social media platforms to reach and engage with your event audiences.
How to use the Facebook events feature.
How to use TikTok LIVE events.
How to use the LinkedIn events feature.
How to host a live event on LinkedIn using StreamYard.
How to use social media to build communities and ongoing engagement with your event attendees.

ENROLL NOW
Winter 2024
Live Online
Module 1: Jan 18
Module 2: Feb 1

ENROLL NOW
Spring 2024
Live Online
Module 1: Apr 23
Module 2: May 1

ENROLL NOW
Pre-recorded
Online
Module 1
Module 2

How to Convince Your Boss Why You Should Take this Class:

Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content.

If events are part of your 2024 marketing program, this workshop will share fresh ideas and tactics to help you boost registrations and attendance and achieve your event marketing goals.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists so you can do this yourself.
Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

The Presenter:

Luan Wise

Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

Testimonials

Previous Next

April 21, 2025/.

Event Marketing Masterclass, a 2-module Series

April 21, 2025

DMAnc.org Online Certification Workshops

Summer Discount: 50% Off
1 Year of Free Updates

Special Pricing: regularly ~~$900~~ now 50% off—$450. Enroll here.

Introduction:

In this LinkedIn Advertising Masterclass you will gain the knowledge and skills to effectively leverage paid-for content on LinkedIn, the number one social media platform for B2B marketing.

This course will provide you with valuable insights and real-life examples to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.

Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.

Module 2 will teach you about the best LinkedIn ad formats to use, learn creative top tips and best practices along with how to build, monitor and optimize your campaigns for the best results.

You are invited to participate in the discussion and ask questions throughout each session.

Quick key takeaways:

The role LinkedIn advertising plays in the marketing funnel.
The fundamentals of LinkedIn advertising.
Setting up your LinkedIn advertising account.
Navigating the LinkedIn Campaign Manager platform.
Defining your LinkedIn advertising objectives.
The importance of knowing your target audience.
Using LinkedIn’s ad targeting.
LinkedIn ad formats & ad types.
Advertising design and copywriting tips.
The importance of A/B testing.
How to build and track your campaigns.
Budget considerations.
LinkedIn’s reporting and analytics capabilities.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

Module 1: LinkedIn Advertising Fundamentals.
Pre-recorded online.

Module 2: Managing Successful LinkedIn Advertising Campaign.
Pre-recorded online.

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

Module 1: LinkedIn Advertising Fundamentals.

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (pre-recorded online).

Description:

Learn how to use LinkedIn’s advertising marketing solution to help you achieve your marketing objectives. Module 1 of this 2-part masterclass will help you understand how the LinkedIn advertising platforms works so you can run campaigns with ease. We will also teach you how to reach your target audience using LinkedIn’s advanced target features.

Key Takeaways:

In this class you will learn:

The role LinkedIn advertising plays in the marketing funnel.
The fundamentals of LinkedIn advertising.
Setting up your LinkedIn Advertising account, including Insight Tag and Conversion Tracking.
Navigating the LinkedIn Campaign Manager platform.
Defining your LinkedIn advertising objectives.
The importance of knowing your target audience.
Using LinkedIn’s ad targeting.

You will see a demo of the Campaign Manager platform, have the opportunity to create a persona for your target audience, and identify how you can best reach them via LinkedIn advertising.

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

Module 2: Managing Successful LinkedIn Advertising Campaigns.

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (pre-recorded online).

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

Description:

Part 2 of this 2-module masterclass will show you the range of advertising formats available, how to create effective ads, and how to measure campaign success. Step-by-step you will learn how to build your LinkedIn Advertising campaign and optimize it for the best results.

Key Takeaways:

In this class you will learn:

LinkedIn ad formats & ad types.
Advertising design and copywriting tips.
The importance of A/B testing to compare different ad variations.
How to build and track your campaigns.
Budget considerations.
LinkedIn’s reporting and analytics capabilities.

Together we will explore best practice examples of all ad types, from single images to videos, and take part in an engaging discussion on how to view reports, measure success, and optimize campaigns for even better results.

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

How to Convince Your Boss Why You Should Take this Class:

LinkedIn is the top social media platform for B2B—The B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.

The power of paid social—Social media advertising helps get your message out to more of your target audience. LinkedIn provides opportunities for image ads, video ads, message ads, conversation ads, and *new* thought leadership ads.

Save costs—Reduce wasted ad spend by learning how to run campaigns effectively. Get the results your business needs.

Practical insights—Learn with an industry-recognized practitioner. This course is more than theory, it’s packed full of examples and best-practice advice. You can ask every question you need to!

The Presentations:

The workshop is a mix of presentation and practical exercises.
The workshop is live so that you can ask your questions.
Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded and the recording will be sent within 24 hours of the live online class.
If you have questions after the class, you’re welcome to email the instructor.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.

The Presenter:

Luan Wise

Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

Testimonials

The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.

Joe GreekTargeted Marketing Specialist, Averitt Express

I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!

Kylie ToneyDigital Graphics Specialist, KTGY

This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!

Emily GarySocial Media Marketing Specialist, Genesis Technical Staffing

Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, MI

The course was excellent, offering a good mix of best practices and real-world examples.

Erin MoloneySr. Marketing Manager, Tension Packaging and Automation

I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!

Danielle TampierDirector of Marketing, J.G. Petrucci Company

The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.

Shauna BittleDigital Content Specialist, ImageSource, Inc.

Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.

Karin FiskMarketing Analyst, Hamilton Company

I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.

Kane GuMarketing Assistant, Nan McKay and Associates

Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!

Raelynn SchmitDigital Marketing Coordinator, BigIron

The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”

Sharon CappucciMarketing Director, OPIS, A Dow Jones Company

This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.

Aimee GallardoDigital Marketing Specialist, Fritz-Pak Corporation

This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, Michigan

The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.

Ashley RoseSocial Media Manager, Newcastle Limited

This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.

Karin FiskMarketing Analyst, Hamilton Company

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April 21, 2025/.

Build Practical, Real‑World Analytics Skills to Measure Your Marketing Performance

Module 1: GA4 Foundations, Installation, and Configuration.

Module 2: GA4 Reports, Insights, Custom Explorations, and AI-Driven Discovery.

Adam Finer

Workshop dates and times:

Summer 2026

Fall 2026

What’s Working in Your Social Media (and What’s Not) and How to Fix It in 2026

Introduction:

Module 1: Conducting Your Social Media Audit.

Module 2: Turning Insight into Action.

Luan Wise

Workshop dates and times:

Summer 2026

Learn How to Harness Gemini to Produce Images, Videos, and Campaign Workflows.

Introduction:

Module 1: The Instant Creative Studio (Static & Global Visuals).

Module 2: Gemini as Your Campaign Engine (Video, Copy, Funnels).

Jonathan Gabay

Workshop dates and times:

Summer 2026

Transform Your Funnel with AI, Intent Signals, and Agent Workflows

Course Overview:

Module 1 — Beyond the MQL — Helping you rethink B2B marketing in the dark funnel era.

Module 2 — AI to Agent: Operationalizing AI across the B2B Funnel.

Komal Helyer

Workshop dates and times:

SUMMER 2026

Supercharge Your Marketing with Microsoft Copilot

Introduction:

Module 1: Copilot vs ChatGPT: What Marketers Need to Know.

Module 2: Copilot Advanced & Hybrid Workflows.

Jonathan Gabay

Workshop dates and times:

Summer 2026

Marketing Leadership in the Age of Generative Intelligence

Managing AI‑Powered Marketing Teams (3-hours)

Jim Sterne

Workshop dates and times:

SPRING 2026

Work smarter with AI: Save time, spark creativity, and deliver better results on social.

Course Introduction

Luan Wise

Workshop date and time:

Spring 2026

Summer 2026

Build compelling visuals using today’s most powerful AI tools.

Overview

Module 1: AI Visual Essentials–From Zero to Hero.

Module 2: High-Impact Social & Campaign Visuals (Static & Motion).

Module 3: Workflow, Legal, and Scaling for Teams.

Jonathan Gabay

Workshop dates and times:

Summer 2026

Leverage ChatGPT to enhance website performance, improve SEO rankings, and optimize conversions.

Module 1: ChatGPT Tactics for Immediate Website Conversion Gains.

Module 2: Advanced ChatGPT Techniques – Deep Research, Custom GPTs, and Sustained Optimization.

Jim Sterne

Workshop dates and times:

Spring 2026 (new live course dates coming soon)

AI Content Tools for Modern Marketers to Write, Design, and Publish Faster

Introduction:

Module 1: AI-Driven Content for Multi-Channel Campaigns.

Module 2: Visual and Graphic Content with AI.

Module 3: AI for Video, Campaign Batching, and Workflow Integration.

Jonathan Gabay

Workshop dates and times:

Spring 2026 (new live class dates coming soon)

Workshop Dates and Times:

Module 1: Planning Your Event.

Module 2: Promoting Your Event Using Email Marketing and Social Media.

Luan Wise

Introduction:

Module 1: LinkedIn Advertising Fundamentals.

Module 2: Managing Successful LinkedIn Advertising Campaigns.

Luan Wise

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