AI That Speaks Your Brand. Create Better, Burn Out Less.
Special Fall Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (September series).
Special Fall Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (November series).
Introduction:
Busy marketers are expected to publish highly valued, relevant and useful content, non-stop, across blogs, Facebook, Instagram, LinkedIn, and more. But more content shouldn’t mean more stress. In just two high-impact modules, this bootcamp gives you the AI-powered edge to help generate, optimize, and scale scroll-stopping content, without losing your brand voice.
Say goodbye to blank-page panic and hello to smarter workflows, reusable prompt approaches, and social content that actually performs. You’ll leave with the confidence to create killer blogs and social posts at speed – without sounding like every other AI clone.
What you’ll learn:
- Write Like a Pro, Not a Machine: Generate compelling, on-brand blogs and social posts in a fraction of the time using tools like ChatGPT, Claude, and Gemini.
- Build a Repeatable AI Workflow: Turn one strong idea into high-performing social content for blogs, LinkedIn, Facebook, Instagram, X, and newsletters.
- Scale with Strategy, Not Spam: Produce more useful content while staying true to your tone, values, and messaging.
- Humanize AI Output: Use prompt engineering and editing techniques to generate content that feels natural, insightful, and human.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Module 1: Build Your AI Blog & Social Post Engine.
Description:
This session provides the toolkit to create long- and short-form written content at scale, while protecting the quality and personality of your brand voice. Learn how to use AI to brainstorm blog ideas, social post series, and content pillars based on audience pain points and SEO trends. Then, learn how to employ the “Blog-to-Post” model: Turn one article into multiple LinkedIn updates, Instagram captions, and newsletter blurbs using AI-assisted slicing.
Key Takeaways:
AI That Thinks With You.
- Use AI to brainstorm blog ideas, social series, and content pillars based on audience pain points and SEO trends.
- Adapt high-performance prompt frameworks to guide AI toward your brand’s tone, style, and strategy.
AI Writing That Sounds Like You.
- Structure blog posts that lead with value.
- Generate social captions, thought-leadership threads, and copy that’s platform-appropriate and personality-driven.
Repurpose Without Repeating Yourself.
- Learn the “Blog-to-Post” model: Turn one article into multiple LinkedIn updates, Instagram captions, and newsletter blurbs using AI-assisted slicing.
- Build once, deploy often – with quality control baked in.
Keep It Real, Keep It On-Brand.
- Audit AI content for tone, structure, and accuracy.
- Use brand prompts, example libraries, and tone-of-voice matrices to guide your GPT consistently.
Module 2: Optimize, Personalize & Publish at Scale.
Once you’ve written content supported by AI, this session will show how to personalize, schedule, and amplify it—so your campaigns work harder, longer, and smarter. Learn how to Use AI to research keywords, generate metadata, and structure posts for readability and ranking. And even plug content analytics into your AI prompts to inform smarter iterations.
Key Takeaways:
Optimize for Search and Substance.
- Use AI to research keywords, generate metadata, and structure posts for readability and ranking.
- Improve clarity, flow, and tone with GPT-powered editorial review prompts.
Tailor Every Message for Maximum Impact.
- Adjust voice and length for each platform, from blog to thread to caption, through AI prompts that adapt content in seconds.
- Build messaging variations for different personas, segments, or campaign angles.
Automate Your Editorial Calendar.
- Generate monthly blog and post calendars with AI based on your goals, themes, and product launches.
- Streamline scheduling.
Refine Using Real Data.
- Analyze performance trends that direct your next writing project.
- Plug content analytics into your AI prompts to inform smarter iterations.
Stay Ethical, Stay Trustworthy.
- Understand the do’s and don’ts of AI authorship.
- Learn when and how to blend AI with human insight for transparency and credibility.
Who is the course for?
- Social Media Managers – looking to scale content creation without sacrificing quality or brand consistency.
- Content Creators & Marketing Teams – under pressure to produce more, faster, with fewer resources.
- Blog Writers & SEO Strategists – ready to use AI for smarter research, faster writing, and stronger performance.
- Digital & eCommerce Marketing Managers – seeking systems that drive engagement across channels.
- Creative Directors & Brand Leads – wanting to maintain tone and storytelling at scale.
- Agency Account Directors – needing efficient, on-brand content creation for multiple clients.
Download Material:
- Workshop Recording – Watch back anytime with full access to slides and tools.
- PDF of the presentation – Check your notes whenever you need.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The session provided a suite of prompt models for creating videos.
Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.
I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.
This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
