Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
By blending AI’s brilliance with public relations ingenuity, you can showcase your brand’s wins and make them an integral part of your customers’ daily conversations for the right reasons.
This two-part Masterclass will introduce you to 12 key PR lessons that swiftly take you from engaging to genuinely captivating your audience.
Module one is your gateway to mastering the digital PR realm. It’s an invitation to perfect AI-driven press release writing and develop essential digital press kits that create deeper audience connections.
In module two, six further lessons will help you refine your game plan, enhance your social media reach, navigate crisis management with ease, and measure the success of your campaigns.
This is your opportunity to blend your PR savvy with AI intelligence to tip the scales in your favor with stakeholders, customers, and partners — all with a seasoned public relations perspective.
Description:
Your extraordinary PR journey starts here!
This course introduces you to the first six of twelve crucial fast-track steps to becoming a successful Digital PR professional. That includes discovering how to craft attention-grabbing press releases. You’ll also pick up vital tips on creating a digital press kit that genuinely reflects the heart of your message.
As we wrap up the initial module, you’ll gain an excellent practical summary of the AI tools needed to extend your reach and form genuine connections with your audience.
Join us, and let’s turn your communication into PR conversations.
Key Takeaways
In this class, you’ll learn to:
Description:
Having embraced the first six of twelve fundamental steps of successful Digital PR using AI, you’re ready to learn six more innovative digital PR strategies to set your campaigns apart.
Your second module includes more rudiments of PR planning, mastering social channels, managing crises with finesse, and measuring your PR wins.
Key Takeaways
In this class you’ll learn to:
How to Convince Your Boss Why You Should Take this Workshop
This vital digital PR course introduces you to powerful AI tools and sophisticated, proven insights to:
The Presentations
Download Material
Who is the course for?
Digital PR Strategists, Communication Managers and Executives, Influencer Relations Specialists, PR Executives, PR Managers… anyone looking for a neatly packed, fast-track introduction to managing public relations.
The Presenter
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge
Very informational & the instructor is great.
Module 1: Crafting PR Excellence: Elevate Your Influence.
Wednesday, Oct 23, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Amplify and Evaluate: Measure Your Impact.
Thursday, Nov 7, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
This course will put you in the top tier of Generative AI users. This is what comes after prompt engineering. This is a unique offering that leverages Generative AI for creativity and innovation in marketing and your career.
From the start, computers have made people more accurate and more efficient. Now, with Generative AI (GenAI), computers can make your marketing team more inventive, resourceful and productive in terms of creative ideas, marketing plans, research and strategy. That means you can expect them to develop more and better campaign management, digital marketing strategies, creative ideation, testing theories, and proposals and think them through with more rigor. The result?
We have all been amazed by GenAI’s ability to perform many marketing tasks and generate content. But the most powerful new computational capability lies not in simply cranking out blog posts and automating the mundane, but in unlocking creative potential.
In this course marketing expert Jim Sterne covers GenAI’s unprecedented capacity for augmenting brainstorming, critical thinking, and overall creativity. This new type of computing is different from all the computers we’ve used since the abacus. This tool can be used for strategy and imagination instead of the traditional memory and calculation (databases and spreadsheets).
This interactive course emphasizes the shift from rote work productivity to creativity. You learn how to unlock the potential of Large Language Models (LLMs) as a powerful innovation engine, guiding participants through the intricacies of leveraging AI for generating innovative ideas and solutions. You will work with frameworks and templates that can be applied to any creative or strategic challenge.
How can the imaginative powers of generative AI – used for ideation and brainstorming rather than just content creation – unlock new levels of ideation and innovation, and drive more successful marketing outcomes? That depends on the focus of your job. You’ll learn how these AI-assisted brainstorming techniques can be applied across the board, no matter if you are responsible for:
Description:
In Module 1, we will review the foundational concepts of LLMs because understanding how they work leads to appreciating how they can be leveraged. We will address what GenAI systems are good at and what they are not good at (yet). You will explore techniques for effective brainstorming, including setting the right prompts and using AI-generated content as a springboard to creative marketing innovation. Advanced strategies for creative problem-solving will be outlined, and by the end, you will be equipped with the knowledge and tools to leverage LLMs to transform your critical thinking and creative processes.
We will be using Chat GPT 4. You will need to have a paid account.
Key Takeaways
Description:
In Module 2, we review your homework from Module 1—the application of your new creative powers to three creative/problem-solving challenges you face. We’ll share and critique your efforts and discoveries and share personal best practices. The emphasis is on experimentation and learning in a collaborative setting. This hands-on session mixes show-and-tell, experimentation, and adding to a collective workbook for future reference. This is a wholly interactive, hands-on session so you will not just learn but get a feel for the power of collaborating with generative AI. You will start to apply what you learn to your job during this module. Use it for your own marketing projects, whether that is a marketing plan, creative brainstorming, research, campaign, or strategy document.
Key Takeaways
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop
1. Describe the Benefits
Ask your boss if they want you to be better at weighing pros and cons, considering alternatives, and anticipating unintended consequences. Ask them if recognizing biases and limitations, embracing diverse sources of information, and out-of-the-box problem-solving would benefit the company. Ask them which of the following they would like you to focus on the most:
2. Pick Their Favorite Key Performance Indicator
Whether your boss is focused on raising revenue, lowering costs, or some other major KPI, explain how this course can boost your ability to help them achieve their departmental goals – and their bonus.
3. List the Ways Better Ideas can be Quantified
4. Promise to Teach Colleagues
This is a brand-new way to use computers and you can be the one to bring your new-found superpowers to the rest of the company.
5. Plant the Seeds of Category Disruption
Generative AI is a new tool that can be used in new ways. Those ways might even include disrupting whole industries. Your company could be one of the ones that comes out ahead.
The Presentations
Download Material
All PPT slides
“Artificial Intelligence for Marketing: Practical Applications” by Jim Sterne (2017) (PDF)
Who is the course for?
This course is for anyone who wants to be in the top tier of Generative AI users .
The Presenter
Consultant, Speaker
Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI. His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous Devil’s Data Dictionary and his latest, Artificial Intelligence for Marketing: Practical Applications. Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines and was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of a variety of startups and has served on the Boards of his local library foundation and the Better Business Bureau.
The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge
Very informational & the instructor is great.
Module 1: Effective Brainstorming and Creative Problem Solving Using AI.
Wednesday, Oct 9, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: The Application of Your New Creative Powers.
Wednesday, Oct 30, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Special Fall Pricing: Regularly $1,450 is now 50% off—$725. Enroll here.
Special Fall/Winter Pricing: Regularly $1,450 is now 50% off—$725. Enroll here.
MASTERCLASS DATES AND TIMES
Module 1: Unleashing the Synergy of AI and Creative Writing
Tuesday, April 30, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Grammar and the Art of Effective Prompt Engineering
Tuesday, May 7, 2024
rom 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing
Monday, May 13, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Integration, Expansion and Overcoming Challenges
Tuesday, May 28, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Revolutionize your creative process with ground-breaking AI.
Experience unprecedented efficiency and effectiveness when producing marketing content, like video scripts, adverts, emails, and social media posts.
AI’s smart tools place you firmly in control of every aspect of digital marketing creativity. Discover the realm of possibilities that were unimaginable until now.
Join us for an immersive and practical workshop that will empower you to harness the potential of AI and take your copywriting skills to new heights.
(Can’t attend the live masterclasses? No problem. These masterclasses are recorded, and we’ll send you the recording, slide presentation, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Module 1: Unleashing the Synergy of AI and Creative Writing.
Prerecorded online.
Module 2: Grammar and the Art of Effective Prompt Engineering.
Prerecorded online.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Prerecorded online.
Module 4: Integration, Expansion, and Overcoming Challenges.
Tuesday, May 28, 2024 (9:00 a.m. to 11:00 am PDT).
Special Pricing: Regularly $1,450 is now 50% off—$725. Enroll here.
Description:
Embark on an enthralling journey of creative writing that doesn’t just sell your product or service but helps secure brand loyalty and trust. This first module shows how to blend your existing skills with the power of technology.
Key Takeaways:
Special Pricing: Regularly $1,450 is now 50% off—$725. Enroll here.
Description:
Good grammar can make or break a piece of effective prompt engineering. It helps AI fully get to grips with what you have in mind in terms of audience, subject, and results. In this module, you’ll discover the pivotal role of grammar in instructing AI to support your content output.
Key Takeaways:
Special Pricing: Regularly $1,450 is now 50% off—$725. Enroll here.
Description:
This module empowers you to excel in writing compelling social videos that drive sales and engagement.
Key Takeaways:
Through practical exercises, hone your skills and transform your marketing writing prowess.
Special Pricing: Regularly $1,450 is now 50% off—$725. Enroll here.
Description:
Now you have learned learned the fundamentals of prompt engineering for copywriting, it’s time to add the final touches of finesse to your work. In your final module, you’ll combine everything you’ve learned and apply it to real-world scenarios.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
Anyone who writes or edits marketing, social media, digital or PR content, ads and videos.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The session provided a suite of prompt models for creating videos.
Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.
I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.
This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
Module 1: Unleashing the Synergy of AI and Creative Writing,
Monday, Sep 23, 2024. 9:00AM – 11:00AM PDT.
Module 2: Grammar and the Art of Effective Prompt Engineering.
Monday, Sep 30, 2024. 9:00AM – 11:00AM PDT.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Monday, Oct 7, 2024. 9:00AM – 11:00AM PDT.
Module 4: Integration, Expansion, and Overcoming Challenges.
Tuesday, Oct 15, 2024. 9:00AM – 11:00AM PDT.
Module 1: Unleashing the Synergy of AI and Creative Writing,
Monday, Nov 18, 2024. 9:00AM – 11:00AM PST.
Module 2: Grammar and the Art of Effective Prompt Engineering.
Monday, Dec 02, 2024. 9:00AM – 11:00AM PST.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Thursday, Dec 05, 2024. 9:00AM – 11:00AM PST.
Module 4: Integration, Expansion, and Overcoming Challenges.
Monday, Dec 16, 2024. 9:00AM – 11:00AM PST.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
Business events are essential in knowledge sharing, innovation, and employee engagement. Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content. Following several years of pandemic-induced virtual events and the de-centralization of the work environment, people have begun to see the role of business events in a new light. With organizations investing in hosted and hybrid events again, marketing organizations must use the latest techniques in social media, email, and video to drive maximum registrations, attendance, and virality.
Are you maximizing the opportunity of events for your organization? Are you marketing your event in a way that stands out from the crowd? In this Hybrid and Online Event Marketing Masterclass, you will learn how to plan and promote your business event, whether it’s taking place online, face-to-face, or in a hybrid format.
Define your event goals precisely and discover how to create networking opportunities, build customer relationships, support your thought leadership positioning, and more. Take away insights and best practice examples from a course instructor, Luan Wise, who has practical experience in organizing, hosting, and speaking at events worldwide.
Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).
Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.
The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.
Quick key takeaways:
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Description:
Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).
As part of this module, you will receive checklists for event organizers, sponsors, and speakers.
Key Takeaways:
Description:
Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and to keep the momentum going with your community after the event ends.
The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discusses both organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.
Key Takeaways:
In this class, you will learn:
How to Convince Your Boss Why You Should Take this Class:
Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content.
If events are part of your 2024 marketing program, this workshop will share fresh ideas and tactics to help you boost registrations and attendance and achieve your event marketing goals.
The Presentations:
Download Material:
Who is the course for?
The Presenter:
Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
The presentation was very informative and engaging. It is always nice to hear different perspectives and find out what is trending in the different markets.
This was a well thought out course that covers the basic necessities of event marketing whether it is online, in-person, or a hybrid event.
Module 1: Planning Your Event.
Thursday, October 31, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Promoting Your Event Using Email Marketing and Social Media.
Thursday, November 7, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Marketers who have taken this masterclass have described it as “full of ‘A-ha’ moments” and “absolutely essential”. That’s because at a time when you are expected to be responsible for more and more channels that drive revenue, what you need most are tools that magnify your results while minimizing your effort.
When you understand what and how to use it, AI can become one of those time-maximizing, productivity-enhancing, and sanity-saving tools. Whether you’ve tried it before or are brand-new to AI, this is where you’ll learn how to integrate it into your workflow immediately for all your social media marketing tasks.
Instructor Kineta Kelsall has been where you are. She is not an AI engineer. She is a social-media strategist who needs to get things done better, faster, and more efficiently. She has collected the AI tools and techniques that make her job easier, quicker, and more enjoyable—tools and techniques you can use right away without a steep learning curve.
She will show you how to use AI to efficiently deliver social-media marketing campaigns for your brand. You’ll learn how to use its capabilities to design data-driven strategies, amplify audience engagement, consistently attain outstanding results, and create engaging content.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Workshop dates and times:
Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Monday, Sep 16, 2024, from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Monday, Sep 23, 2024, from 9:00 am to 11:00 am PDT.
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
In Module 1, we’ll delve into the fundamentals of AI and explore its implications for social media marketing. You’ll be introduced to various AI tools and learn how to apply them effectively. to supercharge your social media marketing across planning and strategy development.
Key Takeaways:
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
In Module 2, our focus shifts to content creation and copywriting for organic and paid social campaigns. We’ll help you build content plans, create prompts and generate ideas using AI tools, all while leveraging insights to enhance your marketing practices.
You’ll learn to use AI to elevate your copywriting skills to create persuasive messages that resonate deeply with your social media audience. Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
Key Takeaways:
Master crafting content that captivates and engages audiences for organic and paid campaigns using AI tools.
Elevate your copywriting skills to create persuasive and resonant messages that deeply resonate with your social media audience.
Learn prompts and formulas to kickstart your research and build a comprehensive social media strategy.
Harness AI-powered insights to inform and optimize your marketing practices, making data-driven decisions.
Develop highly effective content plans that seamlessly align with your marketing objectives, leveraging AI for innovative ideas.
Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
Explore real-world case studies to uncover proven AI strategies for increasing conversion rates and achieving marketing goals.
How to Convince Your Boss Why You Should Take this Class:
This course not only keeps you at the forefront of AI tools and social media trends but elevates your productivity, enabling you to deliver marketing campaigns for your brand or clients with maximum efficiency. It arms you with the capabilities of AI in social media, allowing you to design data-driven strategies, amplify audience engagement, and consistently attain outstanding results, establishing you as a highly adept and forward-looking marketer.
The Presentations:
● The workshops are hands-on and practical.
● The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
● Step-by-step instructions in numbered lists with the links so you can do this yourself.
● Included are lots of illustrations and examples
Download Material:
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
This workshop course was amazing & I recommend this course to anyone who is striving to enhance their digital skillset.
Great class, and covers a substantial amount of helpful Aha moments in the two hours.
I went into this session thinking that the subject matter might be interesting to know about. I left it understanding that it is absolutely essential that I make this a part of my work. The session was SO MUCH information, but gave me inspiration and direction to move forward. SO WELL DONE.
Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Monday, Sep 16, 2024,
from 9:00 a.m. to 11:00 am. PDT.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Monday, Sep 23, 2024,
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $1,450 is now 50% off—$725. Enroll here.
In today’s fast-paced world of communication, video is the de facto global marketing and sales language of choice. Mastering the art of video scriptwriting and production using AI is a true game-changer.
From the first draft to the final cut, this four-module workshop introduces you to innovative AI techniques for viral-making videos, dynamic video ads, videos for landing pages, branding pieces, informative and instruction videos, and even persuasive online sales videos that are fully event-ready for your next important conference.
You’ll be shown how to improve scriptwriting, plan production schedules, pitch storyboards, edit, and produce videos all using AI to save time and enhance creative video-making skills.
So many reasons to enroll today
Drawing inspiration from outstanding examples, in addition to your course material, you’ll gain hands-on AI guidance and engage in practical exercises within a dynamic learning environment.
PLEASE NOTE: We strongly recommend downloading free trial and/or full-use versions of the following software before the workshops start.
Wave (https://wave.videoWave.video)
Filmora (https://filmora.wondershare.com)
Storykit. (https://storykit.io)
Canva (Download the full version at https://www.canva.com)
CapCut (https://www.capcut.com)
ChatGPT (4) (https://chat.openai.com)
Note: AI tools are evolving rapidly. We may update recommended titles.
Throughout all the modules, you will be offered ample opportunity to collaborate with fellow attendees, share experiences, learn from their insights, and receive additional guidance from your workshop leader.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Description:
In this first module, we dive deep into the dynamic world of video storytelling across multiple platforms and channels, ranging from Instagram and TikTok to LinkedIn. You’ll gain the insights and skills to tailor classic storylines to suit these diverse landscapes, ensuring your message resonates with your audience.
Key Takeaways:
Special Pricing: Regularly $1,450 is now 50% off—$725.
Description:
In the second module, you’ll harness the power of your brand’s genuine voice while captivating your target audience. You’ll also master the art of concise yet impactful video scripting, exploring various styles and even developing brand protagonists that personify your message.
Key Takeaways:
Special Pricing: Regularly $1,450 is now 50% off—$725.
Description:
In this third module, we delve deep into the world of professional AI video production and editing techniques, unveiling the trade secrets that transform your brilliant ideas into captivating, polished videos. Step by step, you’ll explore how AI can become your creative ally, guiding you in developing comprehensive production schedules.
Key Takeaways:
Special Pricing: Regularly $1,450 is now 50% off—$725.
Description:
It’s time to shine in this final module as you showcase your remarkable AI-supported video production. With guidance from your workshop leader and peers, you’ll gain valuable experience and constructive feedback to elevate your work to new heights.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Your organization deserves to remain ahead of the competition in the ever-evolving landscape of video content creation.
Enroll today to elevate your scriptwriting skills, harness the potential of AI, and gain practical knowledge to create compelling video scripts that resonate with your audience while keeping your brand message at the forefront of minds.
The Presentations:
Download Material:
Who is the course for?
This workshop is tailored for digital marketing professionals, including social media specialists, event managers, communications experts, agency creatives, PR practitioners, and copywriters. It is ideal for beginners seeking to build a solid scripting foundation and experienced professionals looking to use AI technologies to elevate skills.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.
If you need a place to start with scriptwriting, this is a great jumping off point!
This workshop was great! It was super engaging and my interest in how AI can be used in videomaking has peaked.
Module 1: Transforming Your Content: Crafting Video Stories for a Digital Era.
Tuesday Oct 22, 2024
from 9:00 a.m. to 11:00 a.m. PDT
Module 2: Writing and Presenting Compelling Video Scripts.
Tuesday Oct 29, 2024
from 9:00 a.m. to 11:00 a.m. PDT
Module 3: Unleashing AI’s Creative Power.
Tuesday, Nov 5, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Module 4: Stepping into the Spotlight: Presenting Your AI-Enhanced Creations.
Tuesday, Nov 19, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Join us for this five-module captivating and practical workshop series that unveils the secrets to crafting powerful brand narratives that resonate with people, making them feel heard, understood, valued, and eager to invest in your brand.
Storytelling has become indispensable across diverse sectors, including business-to-business, government, internal communications, public relations, charity work, and political campaigns. Drawing inspiration from compelling case studies, you’ll learn how to bridge the gap between brands and consumers, connect narratives with people, and even incorporate AI into your storytelling strategies. This invaluable workshop covers the essential tips you need for social media, advertising, websites, content, video, presentations, and internal communications.
Enroll in this highly enjoyable program to create:
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
In our first module, you’ll learn how an expertly delivered business or marketing story engraves a lasting impression of professionalism and excellence. From delving into the neuroscience behind storytelling to adapting narratives for the professional arena, this initial module equips you to create the next captivating chapter in your story.
Key Takeaways:
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
In Module Two, we delve into the intricate differences between messaging, story, and narrative. You’ll gain access to practical formulas that ensure your story remains aligned with your brand’s identity. We’ll demystify the contrast between a hero and a guide. Addressing ‘pain points’, we’ll shed light on the vital role of a ‘villain’ in every story. We’ll introduce you to the critical steps for crafting a convincing call to action.
Key Takeaways:
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
In Module 3, we take significant strides toward creating a powerful call to action. This includes harnessing the power of AI to bolster your storytelling, enabling you to transform even complex or seemingly mundane subjects into riveting and highly relevant narratives. You’ll also delve into the concept of the ‘Three Sides to Every Story,’ comprehending how addressing each facet contributes to building trust and value within your narrative.
Key Takeaways:
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
Module 4 presents you with essential formulae that breathe life into your narratives. This module covers a range of topics, including storytelling tips, transforming mundane PowerPoint slides into captivating stories, implementing storytelling in web design, marketing strategies, and the art of crafting influential case studies.
Key Takeaways:
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
In the final module, applying the knowledge and insights you’ve gained throughout the workshop, you’ll take center stage as you present your own business storytelling example. Best of all, you’ll receive valuable feedback and insights from fellow workshop participants.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The power of storytelling is indispensable across diverse sectors, including business-to-business, consumer marketing, government, internal communications, public relations, charities, and even political campaigning. Attending this class will help your organization develop powerful stories that take your brand message to a higher level of excellence.
The Presentations:
Download Material:
Who is the course for?
This masterclass is tailored for digital marketing professionals, including social media experts, communication specialists, creative agency professionals, PR experts, C-level presenters, campaign communications professionals, HR communications professionals, and copywriters. It is ideal for beginners seeking a strong foundation and seasoned professionals looking to leverage AI technologies to enhance their skills.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.
Up-to-date information, great presentation, real-world examples. Don’t miss this class!
Very thorough and timely topic, lots of material to digest and learn from.
Module 1: Shifting from Selling to Telling.
Monday, September 16, 2024
9:00 a.m. to 11:00 a.m PDT
Module 2: Empowering Consumers as Heroes.
Tuesday, September 24, 2024
9:00 a.m. to 11:00 a.m PDT
Module 3: Decoding the Essence of Marketing.
Tuesday, October 8, 2024
9:00 a.m. to 11:00 a.m PDT
Module 4: Putting Stories into Action.
Monday, October 21, 2024
9:00 a.m. to 11:00 a.m PDT
Module 5: Your Story, Your Showcase.
Monday, October 28, 2024
9:00 a.m. to 11:00 a.m PDT
Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Introduction:
In today’s crowded digital landscape, Podcasts can gain the trust of your listenership, increase brand awareness, and amp up engagement in an entertaining, informative, and authentic way. Podcasts enable intimate storytelling and relationship-building that fosters trust with audiences. They position your brand as an industry thought leader and provide direct access to prospects. This interactive 3-module workshop will give you hands-on experience with podcast strategy, creation, production, promotion, growth, and step-by-step guidance from an award-winning podcast producer, Susan Finch. You will gain the skills to execute high-impact branded podcasts in-house. Whether you want to elevate your personal brand or your company’s position, podcasting offers a direct line to your audience. The course modules will include examples, templates, and hands-on activities. Many AI tools will be introduced as timesavers in writing scripts, doing research and writing promotions. Participants will develop their own podcast strategy document, record sample interviews, and edit an episode. The instructor will provide expert feedback at each stage.
In Module 1, you will learn how to develop podcast ideas that support your marketing goals. We will cover assessing your target audience, planning compelling episode topics, and crafting effective show formats. We will also cover recommended tools and the logic of each.
Module 2 focuses on high-quality podcast production and post-production techniques. You will get practical experience recording interviews, editing episodes, and adding professional in-house-created commercials and calls to action.
Finally, Module 3 covers distributing and promoting your podcast through social media, email marketing, and other best practices for growing your listenership. This includes using your previous episodes, playlists, and topic-focus series.
Course Key Takeaways:
(Can’t attend a live workshop? No problem. These workshops are recorded for enrolled students, and we’ll send the recording, slide presentation, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special Pricing: 3-module Series of Masterclasses for $1,100 is now 50% off—$550.
Description:
In this course, you’ll work on your Podcast strategic plan, and we’ll review and discuss it together. Discover and implement insider strategies for developing a podcast concept that captivates your audience and achieves your marketing goals. Save time and frustration through proven frameworks for identifying your niche, crafting episodes, and planning an effective format. We’ll uncover the secrets to building a show that tells compelling stories and establishes your brand as an industry thought leader.
To make the most progress we recommend that you come prepared with the following items:
Click here to add your own text
Key Takeaways:
Special Pricing: 3-module Series of Masterclasses for $1,100 is now 50% off—$550.
Description:
Level up your podcast production skills through hands-on training in recording high-quality episodes. From microphone techniques to editing workflows, we’ll shortcut the learning curve on creating professional-grade content. We will walk through writing, and recording your introductions, commercials, and outros for your specific show and audience and you will then work on creating this for your own podcast production. We will use AI prompt engineering to kickstart your writing to save time and target your audience. You will gain insider tips on conducting great interviews, improving your audio, and efficiently editing episodes that enchant listeners. We will record short episodes for each of you. Before the final module, you will receive the final edited version, transcript and SRT file that you can use.
Prior to this workshop module:
We will be using leading tools for podcast production, and we suggest you download free trials of these tools:
Key Takeaways:
Special Pricing: 3-module Series of Masterclasses for $1,100 now 50% off—$550.
Description:
Reach your ideal listeners and grow your audience through smart distribution and promotion strategies. Get proven techniques for launching with a splash and expanding your podcast through organic discovery, partnerships, and paid advertising. We’ll unpack the secrets to building a community of engaged fans who eagerly await each episode. Unlock growth without getting lost in the weeds. You will create a promotion workflow for your specific podcast and share it with the class for feedback. In class, we will create a ‘boost’ package template as the base for your promotional materials to share with guests and walk through the simplicity of adding an episode to your blog/site through WordPress or HubSpot.
In class, we will:
Prior to this final workshop module:
Key Takeaways:
How to Convince Your Boss Why You Should Take This Workshop:
Additional Podcast Statistics:
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, social media managers, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.
The Presenter:
Podcast Training, Production and Marketing Services
Funnel Media Group
A PR and Marketing professional for over 35 years, Susan Finch gives you control of your marketing plan AND translates geekspeak into plain English. Over the past 12 years, she’s been producing podcasts for various B2B companies including VanillaSoft, Altify, ConnectAndSell, Siemens, Branch49, Chief Outsiders, SimiTree Health, Quest Diagnostics and more. Currently, she produces nine weekly shows and another six that are twice or once a month. Start to finish, she guides her podcast hosts and teams into creating successful shows. She’ll create a customized marketing plan that includes thorough use of your great content using video, voiceover audio, strategic alliances, and client advocacy. Susan offers clients assistance by creating training materials, libraries to allow them to delegate in-house, or take the reins themselves. Susan brings a new perspective to the knowledge you have and may take for granted. Everything she does involves one or more of these elements: Create, Teach, Inspire, Advocate. Her clients know they’ll have to do some work, but they will all admit they are grateful for the knowledge and control they gain. Many still choose to have her do EVERYTHING, but some only come back quarterly for tune-ups and have her review their sites monthly to keep them running smoothly. Her speaking events include training sessions, inspirational talks, workshops and more. https://funnelmediagroupllc.com
My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.
This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.
DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.
Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.
Module 1: Podcast Strategy and Pre-Production.
Monday, Sep 30, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Podcast Production and Post-Production.
Monday, Oct 7, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Podcast Distribution and Promotion.
Wednesday, Oct 9, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Summer Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Note: Module 2 has been rescheduled to Tuesday, July 23, 2024, from 9:00 a.m. to 11:00 a.m.
Are you prepared to make a profound impact on social media and establish yourself, or your clients, as industry thought leaders? Whether you’re an agency managing thought leadership for a business, a marketing team enhancing your employee advocacy program to boost brand awareness, or a product marketing expert or director aiming to establish yourself as a recognized authority in the digital realm, this course is designed to empower you with the practical expertise required to build a compelling personal & thought leadership brand. We’ll delve into the art of rising above the noise, crafting influential opinion pieces that resonate, and establishing authentic connections with key figures in your client’s or your field.
In Module 1 of this 2–module course, we will uncover the intricacies of sculpting a compelling personal & thought leadership brand. We’ll explore the art of optimizing social media profiles to boost discoverability and considerations for developing a tone of voice and brand identity.
Module 2 will focus on crafting an impactful content strategy tailored to your audience. This training session will explore the best practices for format selection and persuasive copywriting.
(Can’t attend the live masterclass? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Description: Module 1 explores the art of creating a robust social media Personal & Thought Leadership Brand. Here, we delve deep into the essential principles of crafting a captivating personal & thought leadership brand that resonates across various social media platforms.
Module 1: Social Platforms Optimization & Personal and Thought Leadership Brand Planning
Key Takeaways
Key takeaways:
Description:
Module 2 shifts the focus to crafting an impactful content strategy tailored to social media audiences to become a Thought Leader.
Key Takeaways
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop
Investing in a personal branding course is a strategic move for marketers seeking to elevate thought leadership, whether it’s for themselves, their teams, or their clients. Beyond expanding a professional network and building trust, it’s an investment that can pave the way for long-term business success. By optimizing social profiles, crafting trend-led content strategies, and mastering the art of thought leadership to build trust, you can experience not only accelerated personal growth but it can also be impactful for you, your employer’s r your client’s long term business goals
The Presentations
Download Material
Who is the course for?
The Presenter
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector
Kineta knows social media! She effortlessly presents best practices and strategy tips while not overwhelming her audience.
Kineta was incredibly engaging and knew her stuff! I’d suggest this course to anyone looking at how to build and implement a brand with a track in thought leadership!
Kineta Kelsall provides a pragmatic, deep, and thorough coverage of the definition and value of thought leadership, tools to better identify and understand your audience, and ways to leverage social media to deliver value and reach your goals.
This presentation was very relatable and actionable, and the presenter addressing attendees input and questions made it interactive. It’s a great master class.
Module 1: Social Platforms Optimization & Personal and Thought Leadership Brand Planning
Prerecorded.
Module 2: Building your Personal & Thought Leadership Content Marketing Strategy.
Tuesday, July 23, 2024, from 9:00 a.m. to 11:00 a.m. PDT.
As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to these new media’s ability to reach new customers and generate leads. In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast and 81% say they’ve taken action after hearing a podcast ad.
Join us to learn how to shift your marketing strategy toward this growing medium, best practices for advertising on streaming, and how you can take advantage of it. Don’t miss this 30-minute webinar!
Ian Murphy is the Senior Business Development Manager for AudioGO, a local digital audio advertising platform. He is passionate about helping local businesses succeed and has worked with local businesses throughout his entire life, even helping his parent’s business become successful online. Ian has spent most of his career at Yelp, working with local businesses and technology partners to help businesses reach their goals.
Gary Brazzell graduated from St. Andrews University (Laurinburg, NC) in 1993 with a degree in communications and marketing. Since then, he has worked in marketing for Somerville & Associates (the public relations agency in Los Angeles), In/Max Insurance Agencies, New River Media Group (a radio station group), PTI (an early website company from the late 90s), Foot Levelers (a U.S.-based international healthcare manufacturer specializing in foot orthotics). At Southwest Virginia Home Health Care, Gary served as business administrator. This is what inspired him to start Brazzell Marketing Agency in 2003, a marketing agency specializing in community-based and outpatient healthcare marketing. Today, Brazzell Marketing Agency has grown to a national (and somewhat international) footprint with more than 1,800 clients including clients ranging from five employees to over a 1,000 employees, start-ups, to universities and hospitals.
Special offer from our sponsor AudioGo: Webinar attendees will get $100 off your first campaign to get 5,500+ audio ads. To register for the offer:
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
TikTok’s popularity is on the rise, drawing in a diverse and expanding user base interested in educational content and effortless shopping. This power-packed two-module masterclass is designed to equip you with data-driven solutions essential for mastering TikTok’s advertising. From creating engaging brand ads to devising data-driven conversion campaigns, this deep-dive training will enable you to navigate Ads Manager with expertise, reach new customers, and optimize your campaigns for effectiveness.
Module 1 will provide you with a thorough understanding of pre-campaign requisites. This includes a comprehensive exploration of TikTok’s dashboard and tools, along with instructions for setting up conversion tracking and ensuring brand safety.
Module 2 will delve into the intricacies of ad campaign planning and strategy. Giving you the necessary tools and hands-on experience to build robust full-funnel ad campaigns.
(Can’t attend the live masterclass? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special Pricing: Regularly $900 is now $450. Enroll here.
Description:
In the first part of this two-module advertising masterclass, you’ll gain a comprehensive understanding of TikTok’s dashboard and functionalities. This will enable you to confidently navigate the platform, master campaign setup fundamentals, and cover essential considerations for a successful ad campaign.
Key Takeaways
Key takeaways:
Description:
In the second part of this comprehensive two-module masterclass, you’ll gain the proficiency to strategically plan and construct ad campaigns that deeply resonate with your target audiences. Gain industry skills in campaign optimization, uncovering the pathways to cost-effective success. We’ll also shed light on bidding and budget strategies, all the while focusing on building attention-grabbing creative experiences that cut through the noise of busy feeds.
Key Takeaways
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop
Should your target audience be on TikTok, not being present there could translate to a missed opportunity for nurturing deep connections and infusing your brand among potentially engaged customers.
TikTok’s advertising ecosystem sets itself apart from other social platforms; therefore, your ad strategy and creative should be tailored exclusively for TikTok, not repurposed from other ad campaign formats.
This knowledge will empower you to harness TikTok’s potential to forge immersive relationships with audiences, capitalizing on its distinct targeting capabilities and innovative creative solutions.
The Presentations
Download Material
Who is the course for?
Social media managers, Online and Digital Marketing Managers, eCommerce Managers, Marketing managers, Creative directors, Agency Account Directors and Media Planners or Buyers.
The Presenter
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge
Very informational & the instructor is great.
Module 1: Comprehensive Pre-Campaign Understanding
Monday, Nov 4, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Module 2: Strategic Ad Campaign Planning.
Wednesday, Nov 20, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Winter Discount: 45% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
As with any marketing endeavor, social media activity needs effective strategic planning for successful tactical execution.
In this 3-module, deep-dive Social Media Marketing Strategy Masterclass, you’ll create a highly effective social media strategy, considering brand, values, purpose and organizational objectives to ensure your marketing activity meets the needs of both audiences and your organization. Each class module will provide planning resources and templates.
Learning outcomes from attending the Social Media Marketing Strategy Masterclass–all three modules:
(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Module 1: Social Media Marketing Strategy Masterclass—Strategy and Purpose, Audience & Personal Planning.
Thursday, February 23, 2023, 9:00 AM to 11:00 AM PST.
Module 2: Social Media Marketing Strategy Masterclass—Content Strategy.
Thursday, March 2, 2023, 9:00 AM to 11:00 AM PST.
Module 3: Social Media Marketing Strategy Masterclass—Organic and Paid Social Media Activity.
Wednesday, March 8, 2023, 9:00 AM to 11:00 AM PDT.
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Description:
Strategy and Purpose—Starting with the end in mind, we’ll consider how your social media activity aligns with bottom line success. Social media channels are your “always on brand” channels, sharing your brand narrative and consistently building positive share of mind. Consider the nuances and appeal of popular social media channels to support channel planning. We’ll bring you up to speed with the latest stats and facts about what the social media landscape looks like, number of uses, demographics, popular platforms, social trends before diving into the elements of a successful social media strategy, considering how social strategy must be agile, and constantly tuned in—and importantly, aligned with business objectives. We’ll consider the wider benefits of how your social media channels support brand building and how markets are truly conversations—and all that means for businesses and practitioners. We’ll look at the challenges that arise when there isn’t a clear strategy—and a few examples of brands that lead with a strategy that connects with the hearts and minds of their audiences. Resources provided: Social Media Strategy Plan/Purpose mapping framework.
Audience & Personal Planning—Knowing your audience is key. Where are they, who are they, what they care about, who they trust, where they go to for information—there’s a lot to learn. In this section we explore what you already know and how you go about plugging the audience knowledge gaps and—considering the different audiences you want to connect with—planning to engage effectively. We look at the importance of “social listening” and how this can support you in learning more about your audiences, looking at examples of how social listening steers content development, product innovation, competitor analysis as well as audience sentiment. And how data and insights can help you learn more about your audiences, too. Resources provided: Audience Scorecard / Audience planning spreadsheet.
Key Takeaways:
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Description:
Content Strategy—You are what you share—so getting the right message, context and creative to engage audiences while staying true to brand is key. You’ll learn how to create, curate, repurpose, and optimize sources across your organization in a newsroom/reporter system, to build a robust content strategy to serve your social media strategy. You’ll also dive deeper into the different types of content and messaging that is required along the customer journey. Considering the hierarchy of different types of content, and how content isn’t always about creating new, but how you can repurpose, and curate as well as create. We’ll focus in on how you can use others across the organization to support your content development and feed your content reservoir so that your content is manageable and authentic. We’ll also touch on the structure of how social media is managed within the organization—and whether that leaves any content ‘holes’ and if so, how to plug them to make your brand story consistent and cohesive. It’s a content rich module—so we’ll also be touching on the psychology of social sharing and understanding what compels people to engage with and share your content—and a balanced framework for ensuring your content is educational, inspirational, entertaining as well as convincing. Resources provided: Content Planning Spreadsheet / Customer Journey Content Planning Framework.
Key Takeaways:
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Description:
Organic and Paid Social Media Activity—When it comes to balancing organic and paid social media, it’s necessary to understand that alongside short-term or ‘always on’ activation campaigns, to ensure people can get to know, like and trust us we need to balance the ongoing ‘always on’ organic brand activity and community management. In this module we’ll be exploring the critical integration and optimization of paid and organic social media activity—and how the two work together to solidify brand presence as well as for successful campaign activation. We’ll touch on social ad trends and some examples of successful ad campaigns. From a metrics and KPIs perspective, we’ll be looking at typical metrics to consider throughout the marketing funnel and we’ll look briefly at the channel mix and the paid and organic nuances across the channels. We will also take a look at social media ROI generally, including paid and organic aspects, considering analytics, tracking and the tangible and intangible aspects of social media. Please note from a paid advertising perspective, this module is part of the ‘Social Media Strategy Masterclass’—and is not a tactical deep dive into ‘how to do social media paid advertising’. Resource provided: 6 Step Framework to KPI setting for Social Media ROI.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
This course is for Social Media, Marketing, PR and Content Marketing Managers who are responsible for managing the social media presence for their company. Also, for account managers of Social Media and Digital agencies who manage social media presence for their clients.
The Presenter:
Published Author in Social Media
Digital Agency Founder
Michelle Carvill is an experienced senior marketer, digital agency founder and five times published author in the marketing, digital marketing and social media arena. In Jan 2021, Michelle was cited as one of the Top 10 Social Media Experts by Business Insider. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. Her clients include start-ups through to larger global organizations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and Norbord/West Fraser. Her creativity, insights and know-how are based on years of applied experience, learning, testing, measuring and understanding what really works.
For more about Michelle Carvill visit www.michellecarvill.com.
Testimonials
It’s hard to find social media courses relative to B2B marketing. but this course did a great job of going through multiple examples to help understand how things apply to a variety of marketing strategies.
This workshop helped me define my companies audience and how to best target them through the different social media platforms.
It was interesting and gave some great insights into social media and content marketing. I’m looking forward to the other two modules.