Use AI to build better ideas, better campaigns, and increase your odds of developing winning test plans.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (Live Online).
Too many marketers are underutilizing AI.
This Creative AI bootcamp helps you stay ahead, irrespective of which mainstream AI tools you use. It shows you how to use AI to create better marketing by operating AI as a practical creative and critical thinking partner, so you can come up with better ideas, test them more rigorously, and turn them into stronger, incredibly powerful marketing.
The workshop is the equivalent of recruiting some of the world’s greatest thinkers and most creative marketing strategists on your team, helping you shape better ideas and improve your chances of landing the next vital project.
This is not about replacing human thinking.
It is about making your thinking more powerful.
What You’ll Learn:
- Generate stronger ideas for campaigns, launches, content, and promotions.
- Find better hooks, themes, angles, and message directions.
- Use AI to uncover customer pain points, frictions, desires, and objections.
- Improve briefs, planning, pitches, and creative development.
- Spot weak ideas, bland output, and brand drift before they go live.
- Build practical workflows where AI adds speed, but you stay in control.
Two practical, high-value modules:
Each session is built for real marketing work. Real deadlines. Real pressure. Real output.
You’ll leave with practical frameworks, reusable prompts, smarter idea-generation methods, and evaluation tools you can apply straight away.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Module 1: Generate Better Marketing Ideas with AI.
Use AI to generate stronger ideas for campaigns, social content, emails, launches, lead magnets, brand storytelling, and audience engagement.
Move beyond weak prompts and predictable outputs by exploring better routes, stronger concepts, and more commercially useful thinking.
The focus is practical throughout.
- Better ideas for real briefs.
- Better options for real projects.
- Better thinking you can use.
You’ll uncover sharper insights and develop more persuasive, more original work.
Key Takeaways:
- A practical framework for generating stronger campaign and content ideas.
- Use AI to develop better hooks, themes, and creative routes.
- Prompt structures that lead to more useful, more original outputs.
- Techniques for turning one good idea into multiple formats and channels.
- Methods for uncovering audience needs, tensions, objections, and motivations.
- Approaches for moving from bland output to sharper, more distinctive work.
By the end of this session, you’ll be able to:
- Generate stronger ideas for campaigns and content.
- Use AI to create more useful creative options.
- Write better prompts that lead to better thinking.
- Develop more original angles and messages.
- Avoid obvious, generic AI-made marketing.
Module 2: Make Better Marketing Decisions with AI.
Good ideas are only useful if they hold up.
This session focuses on judgment and how to review, improve, and pressure-test AI-assisted work so your marketing is not just faster, but smarter.
You’ll learn how to challenge assumptions, sharpen messaging, compare directions, assess risks, and improve weak outputs before they become weak campaigns.
This is where AI stops being just a content tool and starts becoming a serious support system for better marketing decisions.
Key Takeaways:
- A clear framework for reviewing output for quality, logic, relevance, and brand fit.
- Ways to test campaigns, content directions, and value propositions before spending time and budget.
- Methods for exploring audience, competitor, and stakeholder reactions.
- Techniques for spotting weak reasoning, blandness, overclaiming, and credibility gaps.
- A practical refinement process for turning rough output into stronger final work.
- Smarter ways to use AI in briefs, planning, pitches, and message development.
By the end of this session, you’ll be able to:
- Evaluate AI-generated work with more confidence.
- Improve campaign ideas before they become costly mistakes.
- Use AI to strengthen strategy, messaging, and creative quality.
- Challenge weak output instead of accepting polished fluff.
- Bring more value to your team through better judgment and better thinking.
How to convince your boss you should take this class.
This workshop helps you produce better ideas, better campaigns, and better results.
What your boss will love:
- Stronger campaign thinking.
Generate better ideas for launches, promotions, content series, and audience engagement. - Better quality, less risk.
Catch weak messaging, bland ideas, and poor reasoning before they go live. - More value from AI.
Use existing AI tools more strategically across planning, ideation, refinement, and review. - A real competitive edge.
Stand out while others keep producing generic, same-looking content. - Immediate practical use.
Come away with prompts, checklists, and frameworks the team can use right away. - Sharper marketers.
Build the kind of thinking skills that make AI more useful, and marketers more valuable.
Download Material
- Recorded video of the presentation with slides and audio.
- All PowerPoint presentations as PDFs.
- Step-by-step instructions and diagnostic checklists.
Who should attend?
- Marketing Managers.
- Brand Managers.
- Content Managers.
- Digital Marketing Managers.
- Social Media Managers.
- Demand Generation Marketers.
- Product Marketing Managers.
- Copywriters and Content Creators.
- Agency Account Managers and Strategists.
- Consultants and Freelancers.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
This course breaks down the key changes to marketing we need to know in this day and age. It gives you a guide on how to break into the public eye with your marketing.
I really enjoyed being a student again later in my career. You’re never too old to relearn something or get a different perspective, and I love the immersive courses from DMAnc.org!
