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AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

AI Content Marketing Masterclass Summer 2025

May 12, 2025

AI Content Tools for Modern Marketers to Write, Design, and Publish Faster


Special Summer Pricing: Regularly $1,200 is now 50% off—$600. Enroll here.

ENROLL NOW

Summer 2025
Live Online
Mod 1: Jul 08
Mod 2: Jul 10
Mod 3: Jul 14

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Introduction:

You’re under constant pressure to deliver high-performing content across multiple platforms—fast. Whether you’re creating a blog, email, social media post, video, or graphics, today’s marketers need more content, more often, with fewer resources.

This highly practical masterclass introduces you to the AI tools and prompt strategies that streamline your content creation process, making it faster, smarter, and more aligned with your brand.

This three-part course, led by renowned content strategist and AI guru Jonathan Gabay, focuses on real-world marketing workflows that help you plan, create, and publish exceptional content every day.

Over three tightly focused modules, you’ll explore the AI-driven principles of storytelling, creative planning, content repurposing, and brand-safe automation across:

  • Email marketing
  • Social media (LinkedIn, TikTok, Instagram, and more)
  • SEO and Google Ads
  • Graphics and image generation (Adobe Firefly, Midjourney, and Ideogram)
  • Brand tone of voice optimization
  • Video scripting, on-the-fly editing, and smart smartphone content capture

By the end of the masterclass, you’ll reduce production time, increase output, enhance campaign impact, and keep your content consistent—without losing creative control.

What You’ll Learn:

  • Generate personalized, on-brand content at scale.
  • Automate time-consuming content tasks and save hours weekly.
  • Write, prompt, and design content across formats and channels.
  • Build AI-powered workflows aligned with marketing goals.
  • Streamline creative approvals with clearer, AI-enhanced briefs.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

Module 1: AI-Driven Content for Multi-Channel Campaigns.

This session equips you with repeatable frameworks to turn one good idea into dozens of ready-to-publish assets—emails, TikTok hooks, LinkedIn posts, Instagram carousels, and more.

You’ll learn how to prompt for specific platforms, write engaging copy in minutes, and build prompt libraries that make content creation a breeze.

Key Takeaways:

  • Build a scalable content generation system.
  • Prompt AI for brand-aligned content across channels.
  • Write B2B emails, B2C ads, and micro-copy in under 15 minutes.
  • Create short video scripts that connect and convert.
  • Personalize content for segmented audiences.
  • Reuse and adapt content with time-saving prompt templates.

You’ll be able to:

  • Prompt confidently for any content type or tone.
  • Write and publish 3x faster across channels.
  • Turn a single idea into multiple platform-specific assets.
  • Use ChatGPT as your daily content partner.
  • Customize AI content for various personas and objectives.

Module 2: Visual and Graphic Content with AI.

You don’t need to be a designer to create stunning graphics. This session shows you how to use tools like Canva AI, Midjourney, and Adobe Firefly to produce professional-grade visuals—fast.

You’ll turn copy into compelling graphics, generate creative briefs, and design branded assets for all your campaigns.


Key Takeaways:

  • Use Canva AI, ChatGPT, Firefly, and Midjourney for visuals.
  • Create graphics for LinkedIn, Instagram, email, and ads.
  • Prompt for different styles, moods, and formats.
  • Translate campaign themes into visual assets.
  • Ensure consistency with brand tone and visual identity.
  • Speed up approvals with AI-generated creative briefs.

You’ll be able to:

  • Generate visuals tailored to each platform
  • Create carousels, post templates, and thumbnails that match your brand
  • Transform words into visuals quickly and consistently
  • Use AI for rapid design ideation and collaboration
  • Deliver polished content—even without a design background

Module 3: AI for Video, Campaign Batching, and Workflow Integration.

This final module ties it all together with complete, repeatable systems for content planning, batching, and publishing.

You’ll learn how to script videos, storyboard campaigns, and build your own AI-powered “Content Machine” to easily manage everything.


Key Takeaways:

  • Script and storyboard short-form video content.
  • Turn one idea into a week of cross-platform content.
  • Batch-produce and schedule campaigns with AI.
  • Build a reusable “Content Machine” for ongoing output.
  • Maintain brand consistency with smart workflows.
  • Use AI alongside your campaign planning tools.

You’ll be able to:

  • Create and schedule a full week of content in hours.
  • Use AI to plan, prompt, and publish seamlessly.
  • Script and repurpose videos for multiple platforms.
  • Align visual, written, and video content effortlessly.
  • Scale content production without losing creative control.

Who Should Attend?

This masterclass is designed for marketers at all levels who want to create content smarter, faster, and more effectively:

  • Marketing managers and leaders scaling output.
  • Content creators and strategists working across channels.
  • Digital marketers focused on performance and automation.
  • Entrepreneurs and solopreneurs managing content solo.
  • Agencies, freelancers, and consultants serving multiple clients.

How to Convince Your Boss Why You Should Take this Class:

Here are four reasons your boss will be glad you’re taking this course:

  1. You’ll dramatically increase output without increasing cost.
    This masterclass teaches you how to produce written, visual, and video content at scale using AI tools, saving hours every week without sacrificing quality. You’ll become a one-person content engine.
  2. You’ll improve performance across multiple channels.
    Whether your boss focuses on LinkedIn reach, email conversions, TikTok engagement, or campaign consistency, you’ll gain skills to generate brand-aligned content that drives measurable results quickly.
  3. You’ll bring practical, future-ready AI workflows back to the team.
    This isn’t just about AI theory. You’ll learn how to build systems for daily content creation, prompt libraries, video scripting, graphic generation, and campaign batching, skills your team can benefit from instantly.
  4. You’ll position your team as innovation leaders in your space.
    Mastering AI content creation puts your organization ahead of the curve. Whether B2B or B2C, the workflows you learn here can help your brand lead in efficiency, creativity, and strategy, before your competitors do.

The Presentations:

  • Live, hands-on sessions focused on your daily content needs.
  • Real tools, real prompts, and real workflows—no fluff.
  • Expert feedback, examples, and try-it-now exercises.
  • Taught by renowned content strategist and AI educator Jonathan Gabay.

Download Material:

  • Full video recordings with slides and instructor audio.
  • Complete slide deck in PDF format, including checklists and examples.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


BUY NOW!

Prerecorded
Online

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Workshop dates and times:

SUMMER 2025

Module 1: AI-Driven Content for Multi-Channel Campaigns.
Tuesday July 8th, 2025. 09:00AM – 11:00AM PDT.

Module 2: Visual and Graphic Content with AI.
Thursday July 10th, 2025. 09:00AM – 11:00AM PDT.

Module 3: AI for Video, Campaign Batching, and Workflow Integration.
Monday July 14th, 2025. 09:00AM – 11:00AM PDT.


ENROLL NOW

Summer 2025
Live Online
Mod 1: Jul 08
Mod 2: Jul 10
Mod 3: Jul 14

May 12, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-05-12 13:26:462025-05-12 16:33:02AI Content Marketing Masterclass Summer 2025

In-Person, Virtual and Hybrid Events–Marketing Masterclass

April 21, 2025

DMAnc.org Online Certification Workshops

Summer Discount: 50% Off
Free Updates for 1 Year

Special Pricing: Regularly $900 is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).
(Click here for Winter and Spring masterclass dates and times.)

Non-profits can ask for an additional 20% discount by contacting us.

ENROLL NOW
Winter 2024
Live Online
Module 1: Jan 18
Module 2: Feb 1
ENROLL NOW
Spring 2024
Live Online
Module 1: Apr 23
Module 2: May 1
ENROLL NOW
Pre-recorded
Online
Module 1
Module 2

Business events are essential in knowledge sharing, innovation, and employee engagement. Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content. Following several years of pandemic-induced virtual events and the de-centralization of the work environment, people have begun to see the role of business events in a new light.  With organizations investing in hosted and hybrid events again, marketing organizations must use the latest techniques in social media, email, and video to drive maximum registrations, attendance, and virality.

Are you maximizing the opportunity of events for your organization? Are you marketing your event in a way that stands out from the crowd? In this Hybrid and Online Event Marketing Masterclass, you will learn how to plan and promote your business event, whether it’s taking place online, face-to-face, or in a hybrid format.

Define your event goals precisely and discover how to create networking opportunities, build customer relationships, support your thought leadership positioning, and more. Take away insights and best practice examples from a course instructor, Luan Wise, who has practical experience in organizing, hosting, and speaking at events worldwide.

Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).

Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.

The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.

Quick key takeaways:

    • The key considerations when planning a business event.
    • A robust content calendar for the three stages of event marketing.
    • Checklists for event organizers, sponsors, and speakers.
    • The role of email marketing in promoting your business event.
    • How to use social media platforms to reach and engage with your event audiences.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.

Workshop Dates and Times:

Module 1: Planning Your Event.
Winter 2024—Thursday, January 18, 2024, 9:00 am to 11:00 am PST.
Spring 2024—Tuesday, April 23 18, 2024, 9:00 am to 11:00 am PDT.

Module 2: Promoting Your Event Using Email Marketing and Social Media.
Winter 2024—Thursday, February 1, 2024, 9:00 am to 11:00 am PST.
Spring 2024—Wednesday, May 1, 2024, 9:00 am to 11:00 am PDT.

Module 1: Planning Your Event.

Special Pricing: Regularly $900 is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).

Description:

Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).

As part of this module, you will receive checklists for event organizers, sponsors, and speakers.

Key Takeaways:

  • 2024 trends: how COVID-19 changed the landscape for business events.
  • The key considerations when planning your business event, including the various tools available for hosting online events.
  • How to identify target audiences and set clear goals for event promotion.
  • How to find and connect with potential event partners and speakers using social media.
  • How to develop a content marketing calendar that spans the event lifecycle, from pre-event teasers to post-event follow-ups.
  • How to use video content to boost attendance at your event.
  • The importance of data collection (and regulatory compliance).
ENROLL NOW
Winter 2024
Live Online
Module 1: Jan 18
Module 2: Feb 1
ENROLL NOW
Spring 2024
Live Online
Module 1: Apr 23
Module 2: May 1
ENROLL NOW
Pre-recorded
Online
Module 1
Module 2

Module 2: Promoting Your Event Using Email Marketing and Social Media.

Special Pricing: Regularly $900 is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).

Description:

Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and to keep the momentum going with your community after the event ends.

The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discusses both organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.


Key Takeaways:

In this class, you will learn:

  • How to use email marketing to promote your business event.
  • How to use social media platforms to reach and engage with your event audiences.
  • How to use the Facebook events feature.
  • How to use TikTok LIVE events.
  • How to use the LinkedIn events feature.
  • How to host a live event on LinkedIn using StreamYard.
  • How to use social media to build communities and ongoing engagement with your event attendees.
ENROLL NOW
Winter 2024
Live Online
Module 1: Jan 18
Module 2: Feb 1
ENROLL NOW
Spring 2024
Live Online
Module 1: Apr 23
Module 2: May 1
ENROLL NOW
Pre-recorded
Online
Module 1
Module 2

How to Convince Your Boss Why You Should Take this Class:

Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content.

If events are part of your 2024 marketing program, this workshop will share fresh ideas and tactics to help you boost registrations and attendance and achieve your event marketing goals.

The Presentations:

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions.
  • Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists so you can do this yourself.
  • Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

The Presenter:

Luan Wise










Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing  with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise


Testimonials


April 21, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2025-04-21 19:11:322025-04-23 11:09:31In-Person, Virtual and Hybrid Events--Marketing Masterclass

Event Marketing Masterclass, a 2-module Series

April 21, 2025

DMAnc.org Online Certification Workshops

Summer Discount: 50% Off
1 Year of Free Updates

Special Pricing: regularly $900 now 50% off—$450. Enroll here.

Introduction:

In this LinkedIn Advertising Masterclass you will gain the knowledge and skills to effectively leverage paid-for content on LinkedIn, the number one social media platform for B2B marketing. 

This course will provide you with valuable insights and real-life examples to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.

Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.

Module 2 will teach you about the best LinkedIn ad formats to use, learn creative top tips and best practices along with how to build, monitor and optimize your campaigns for the best results.

You are invited to participate in the discussion and ask questions throughout each session.

Quick key takeaways:

  • The role LinkedIn advertising plays in the marketing funnel.
  • The fundamentals of LinkedIn advertising.
  • Setting up your LinkedIn advertising account.
  • Navigating the LinkedIn Campaign Manager platform.
  • Defining your LinkedIn advertising objectives.
  • The importance of knowing your target audience.
  • Using LinkedIn’s ad targeting.
  • LinkedIn ad formats & ad types.
  • Advertising design and copywriting tips.
  • The importance of A/B testing.
  • How to build and track your campaigns.
  • Budget considerations.
  • LinkedIn’s reporting and analytics capabilities.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

Module 1: LinkedIn Advertising Fundamentals.
Pre-recorded online.

Module 2: Managing Successful LinkedIn Advertising Campaign.
Pre-recorded online.

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

Module 1: LinkedIn Advertising Fundamentals.

Special Pricing: regularly $600 now 25% off—$450. Enroll here (pre-recorded online).

Description:

Learn how to use LinkedIn’s advertising marketing solution to help you achieve your marketing objectives. Module 1 of this 2-part masterclass will help you understand how the LinkedIn advertising platforms works so you can run campaigns with ease. We will also teach you how to reach your target audience using LinkedIn’s advanced target features.

Key Takeaways:

In this class you will learn:

  • The role LinkedIn advertising plays in the marketing funnel.
  • The fundamentals of LinkedIn advertising.
  • Setting up your LinkedIn Advertising account, including Insight Tag and Conversion Tracking.
  • Navigating the LinkedIn Campaign Manager platform.
  • Defining your LinkedIn advertising objectives.
  • The importance of knowing your target audience.
  • Using LinkedIn’s ad targeting.

You will see a demo of the Campaign Manager platform, have the opportunity to create a persona for your target audience, and identify how you can best reach them via LinkedIn advertising.

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

Module 2: Managing Successful LinkedIn Advertising Campaigns.

Special Pricing: regularly $600 now 25% off—$450. Enroll here (pre-recorded online).

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

Description:

Part 2 of this 2-module masterclass will show you the range of advertising formats available, how to create effective ads, and how to measure campaign success. Step-by-step you will learn how to build your LinkedIn Advertising campaign and optimize it for the best results.


Key Takeaways:

In this class you will learn:

  • LinkedIn ad formats & ad types.
  • Advertising design and copywriting tips.
  • The importance of A/B testing to compare different ad variations.
  • How to build and track your campaigns.
  • Budget considerations.
  • LinkedIn’s reporting and analytics capabilities.

Together we will explore best practice examples of all ad types, from single images to videos, and take part in an engaging discussion on how to view reports, measure success, and optimize campaigns for even better results.

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

How to Convince Your Boss Why You Should Take this Class:

LinkedIn is the top social media platform for B2B—The B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.

The power of paid social—Social media advertising helps get your message out to more of your target audience. LinkedIn provides opportunities for image ads, video ads, message ads, conversation ads, and *new* thought leadership ads.

Save costs—Reduce wasted ad spend by learning how to run campaigns effectively. Get the results your business needs.

Practical insights—Learn with an industry-recognized practitioner. This course is more than theory, it’s packed full of examples and best-practice advice. You can ask every question you need to!

The Presentations:

  • The workshop is a mix of presentation and practical exercises.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded and the recording will be sent within 24 hours of the live online class. 
  • If you have questions after the class, you’re welcome to email the instructor.

Download Material:

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.

The Presenter:

Luan Wise










Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing  with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise


Testimonials


The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.

Joe GreekTargeted Marketing Specialist, Averitt Express

I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!

Kylie ToneyDigital Graphics Specialist, KTGY

This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!

Emily GarySocial Media Marketing Specialist, Genesis Technical Staffing

Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, MI

The course was excellent, offering a good mix of best practices and real-world examples.

Erin MoloneySr. Marketing Manager, Tension Packaging and Automation

I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!

Danielle TampierDirector of Marketing, J.G. Petrucci Company

The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.

Shauna BittleDigital Content Specialist, ImageSource, Inc.

Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.

Karin FiskMarketing Analyst, Hamilton Company

I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.

Kane GuMarketing Assistant, Nan McKay and Associates

Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!

Raelynn SchmitDigital Marketing Coordinator, BigIron

The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”

Sharon CappucciMarketing Director, OPIS, A Dow Jones Company

This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.

Aimee GallardoDigital Marketing Specialist, Fritz-Pak Corporation

This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, Michigan

The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.

Ashley RoseSocial Media Manager, Newcastle Limited

This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.

Karin FiskMarketing Analyst, Hamilton Company

April 21, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2025-04-21 19:11:202025-04-21 19:11:20Event Marketing Masterclass, a 2-module Series
Digital Marketing, Organic & Paid Social Media

High-Impact Meta & TikTok Ad Creative Bootcamp

April 18, 2025

Scroll-Stopping Ads: Strategy, Execution & Optimization

Special Spring Pricing: Regularly $1000 is now 50% off—$500. Enroll Here (Live Online).

ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 04

MODULE 1

Learn More

MODULE 2

Learn More

Are you struggling to break through the noise on TikTok and Meta? This intensive two-module bootcamp is designed for marketers and creatives eager to elevate their paid social creative strategy.

You’ll gain a fresh perspective on paid social advertising, learning how to integrate cultural insights, platform-specific trends, and performance data to craft high-impact Meta and TikTok ads that capture attention and drive measurable results. This course delivers practical frameworks, real-world tools, and expert methods to decode what works—and why.

This isn’t just about building a content engine, it’s about developing paid creative that earns attention and achieves measurable outcomes. You’ll learn how to use platform behavior and performance signals to inform not just what you make, but why it will work, sharpening your creative decisions to have a tangible impact on business results.

By the end of the two sessions, you’ll have a repeatable system for producing scroll-stopping, conversion-focused creative, a deeper understanding of platform mechanics, and the confidence to link creative execution to business impact and finally see that investment translate into business outcomes.

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Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 04

Module 1: Crafting a Strategic Creative Approach.

Learn how to build creative strategies for paid social that are insight-driven rather than instinct-based. This module explores how cultural trends, platform behaviors, and performance signals should inform your creative approach. Discover how to leverage data and audience tools to uncover real creative opportunities, ensuring your ad concepts are proactive and strategic—not just reactive.

This session isn’t just about churning out content; it’s about developing paid creative that commands attention and delivers results.

Key Takeaways

  • Understand the evolution of paid social creative: Explore trends, AI advancements, and how shifting audience behaviors impacts ad effectiveness.
  • Learn how to tie creative concepts to performance KPIs such as conversions, CPA, and ROAS—not just engagement metrics.
  • Leverage tools for insight-driven ad ideation: Use both free and paid audience research tools, competitive analysis platforms, and trend trackers to identify creative white space.
  • Apply platform behaviors and search trends to ad development: Discover how to mine TikTok trends and Meta performance data to inform ad hooks, messaging, and format choices.
  • Interactive Workshop: Apply these insights in real-time by developing the foundation of a strategic paid campaign using industry-standard planning tools.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 04

Module 2: Executing and Optimizing High-Performing Ads.

In Module 2, we shift from strategy to execution as we break down how to build, deploy, and measure high-impact paid social creative on Meta and TikTok. This module covers what makes ad creative effective across different formats, how to brief production teams efficiently, and how to avoid common pitfalls that lead to underperforming ads.

We’ll also tackle performance metrics—teaching you how to optimize and iterate based on data that truly matters to your business, rather than vanity metrics.


Key Takeaways

  • Master platform-specific execution for paid ads: Learn how to design native, high-impact creative tailored to each platform’s best practices, including optimal video length, structure, audio, overlays, and creator integration.
  • Match creative formats to objectives: Determine the correct ad format—whether it’s Reels, Spark Ads, TikTok TopView, or Instagram Stories—based on campaign goals and funnel stages.
  • Write high-performing ad copy: Craft compelling messaging that hooks audiences within the first three seconds, aligns with platform UX and drives action.
  • Get the most from your media investment: Learn how to design creative that works across paid, owned, and earned – with a focus on maximising ROI, reducing wasted creative cycles, and increasing campaign efficiency.
  • Measure what matters: Move beyond vanity metrics with a clear approach to paid performance — including hold rate, thumb-stop ratio, and cost-per-result — and how to translate these into actionable insights that your boss (and the business) actually cares about.
  • Interactive Workshop: Put your learning into action by responding to a simulated brief—choosing platforms, selecting creative formats, and developing a high-impact ad concept.

How to Convince Your Boss Why You Should Take this Workshop

This course doesn’t just help you keep up with social media trends—it equips you with the skills to build high-performance, platform-native ad campaigns that drive real business results. You’ll gain strategic frameworks, creative tactics, and measurement expertise to make every Meta and TikTok ad work harder. Whether you’re a creative strategist, lead a paid social team, or manage client campaigns, this masterclass provides the tools and insights to craft attention-grabbing ads that convert. Walk away with a data-backed creative mindset and the confidence to turn strategy into measurable impact, making you an indispensable asset to your team and organization.

Download Material

  • Workshop Recording – Watch back anytime with full access to demonstrations, exercises, and tools.
  • PDF of the presentation – Review slides and examples whenever you need.

The Presentations

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions.
  • Step-by-step instructions so you can do this yourself.
  • Included are lots of illustrations and examples.

The Presenter

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.


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Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 04

This presentation was very relatable and actionable, and the presenter addressing attendees’ input and questions made it interactive. It’s a great master class.

Krystal DredgeMarketing Director, AvL Technologies

Workshop dates and times:

SPRING

Module 1: Crafting a Strategic Creative Approach.
Tuesday, June 03, 2025.
9:00 AM to 11:00 AM PDT.

Module 2: Executing and Optimizing High-Performing Ads.
Wednesday, June 04, 2025.
9:00 AM to 11:00 AM PDT.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 04

April 18, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-04-18 13:39:002025-05-07 20:59:48High-Impact Meta & TikTok Ad Creative Bootcamp
AI for Digital Marketing, Digital Marketing

Advanced ChatGPT Prompt Writing for Marketers

April 10, 2025

Stay Ahead of the New Tech Curve with AI.

Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 23
Mod 2: Jun 26

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

This definitive advanced prompt writing workshop is ideal for marketers seeking high-performing results without requiring deep technical expertise.

Sign up today to start producing sharper, brand-aligned content, faster. You’ll learn to engineer smarter prompts that generate personalized, persuasive content across channels, without losing your tone of voice.

From scroll-stopping headlines to content that truly connects, this workshop provides practical strategies you can apply immediately.
Whether you use ChatGPT, Claude or Gemini, move faster, prompt smarter and lead with confidence.

What You’ll Learn:

Make yourself an essential part of your team’s future with advanced AI prompting skills:

  • Create High-Impact Prompts
    Build layered instructions that consistently deliver text, image, and video content that is brand-safe and accurate.
  • Refine AI Content Like a Pro
    Identify and improve areas where AI falls short of your brand’s voice, whether in tone, clarity, or relevance.
  • Streamline Your AI Editing Workflow
    Turn raw drafts into polished assets, speeding up production while maintaining control over quality and voice.
  • Write with Emotional Precision
    Shape content that resonates deeply with your audience’s values and mindset.
  • Think Like a Strategist, Not Just a Creator
    Apply forward-thinking AI strategies that not only follow best practices but also set new ones.
  • Plan Prompts with Critical Thinking
    Generate better answers by accurately prompting questions that align with your business goals and brand strategy.
ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 23
Mod 2: Jun 26

Module 1: Create High-Performing Text, Video and Images Using AI.

Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

This two-hour course module demonstrates how to create high-performing campaigns utilizing text, video, and image generation. You’ll walk away with a practical, actionable AI creative strategy that you can apply immediately.

Key Takeaways:

Practical Multi-Modal Prompting

  • Text: Effectively generate persuasive content for all your key marketing channels.
  • Video: Write scripts, shot lists, and dialogue for branded videos.
  • Image: Effortlessly produce visual assets.
  • Cross-Channel Campaigns: Deliver cohesive campaigns across platforms.

Advanced AI Content Skills for Marketers

  • Address multiple audiences with messaging that feels personal and authentic.
  • Adapt tone and style while protecting your brand voice.
  • Draft content faster—without losing strategic oversight.

Corporate AI Ethics & Brand Trust

  • Identify and mitigate risks, from misinformation to off-brand content.
  • Learn how to be transparent with AI, building trust with your audience.
  • Embed inclusivity, transparency, and safety into every prompt.

ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 23
Mod 2: Jun 26

Module 2: Advanced Prompt Writing Mastery, Creativity and Brand Alignment.

Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

Improve your campaigns using practical techniques that enhance accuracy, creativity, and brand alignment.


Key Takeaways:

Smarter Prompting That Gets Better Results

  • Dynamic Prompting: Ask keener questions that improve output in real-time.
  • Structured Prompting: Guide AI through complex marketing tasks.
  • Multi-Step Prompting: Deliver more consistent brand-approved results throughout your team.

Strategic Thinking with AI

  • Identify weak outputs and address them promptly; no more generic, off-brand tone content.
  • Inject creative flair into AI responses to ensure your marketing campaigns stand out.

Personalized Feedback & Troubleshooting

  • Optimize your AI workflows for your entire team.
  • Troubleshoot across platforms like GPT, Claude, and Gemini.

Copyright, Ethics & Responsible Use

  • Keep your AI compliant with industry guidelines
  • Embed inclusivity, transparency, and brand safety into your prompts.

ChatGPT Scheduled Tasks

  • Seamlessly integrate ChatGPT into your marketing strategy to streamline content and social media planning.
  • Automate creative prompts to consistently deliver engaging, timely content.

Who Is This Workshop For?

Perfect for marketing professionals who want to scale creativity, stay brand-compliant, and maintain high content quality:

  • Digital Marketers – Create better content with less friction.
  • Content Producers & Strategists – Sharpen creative output and maintain standards.
  • Marketing Leaders – Drive AI adoption while protecting brand consistency.
  • Comms & Brand Experts – Strike a balance between authenticity and compliance.
  • Agencies & Creatives – Streamline team-wide AI content creation.
  • Social & PR Teams – Craft emotionally resonant stories that reflect your values.

No coding is required — just a smart, strategic mindset.

How to Convince Your Boss You Should Attend This Course

  • Increase engagement & conversion with better-targeted content.
  • Improve SEO through smarter, AI-assisted keyword strategy.
  • Deliver more accurate content, faster — without sacrificing quality.
  • Keep messaging brand safe.
  • Future-proof your skills and give your team a competitive edge.

The Presentations

  • Workshops are hands-on and practical.
  • The workshops are live so that you can ask questions.
  • Step-by-step instructions with links.
  • You don’t just learn about these techniques—you implement them, with expert guidance.

Download Material:

  • Workshop Recording – Full access for review and reference.
  • PDF Presentation – Quick-reference resource for ongoing skill enhancement.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 23
Mod 2: Jun 26

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Workshop dates and times:

SUMMER 2025

Module 1: Create High-Performing Text, Video and Images Using AI.
Monday, June 23, 2025. 9:00AM – 11:00AM PDT.

Module 2: Advanced Prompt Writing Mastery, Creativity and Brand Alignment.
Thursday, Jun 26, 2025. 9:00AM – 11:00AM PDT.


ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 23
Mod 2: Jun 26

April 10, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-04-10 19:31:012025-04-21 14:18:57Advanced ChatGPT Prompt Writing for Marketers
AI for Digital Marketing, Digital Marketing

ChatGPT for Digital Marketers Bootcamp

April 10, 2025

Master AI Skills. Shape the Future—Yours.

Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 24
Mod 2: Jun 25

MODULE 1

Learn More

MODULE 2

Learn More

Tomorrow’s marketing leaders are mastering AI’s ingenuity with ChatGPT. This bootcamp is your launchpad to becoming an AI-powered marketing pioneer. It delivers the strategic edge to dominate the next wave of innovation.

Content, SEO, Campaigns… AI is rewriting the rules of engagement. Sign up for this ChatGPT marketing bootcamp to create hyper-personalized content, skyrocket SEO, and optimize campaigns for explosive growth.

Focusing on ChatGPT as well as considering models such as Claude and Gemini, this is your rapid-fire AI starter kit for success. In just two action-packed modules, you’ll gain the practical skills to:

  • Boosting Productivity: Use AI as your marketing assistant to enhance efficiency and speed up processes.
  • Unlock limitless creativity: Generate breakthrough ideas and campaigns that capture attention.
  • Drive data-driven results: Leverage AI insights to optimize performance and maximize ROI.
  • Maintain your brand’s soul: Integrate AI without sacrificing authenticity, ethics, or your unique competitive edge.

What You’ll Learn:

  • Prompt Like a Pro – Master the one essential skill that unlocks AI’s true potential: prompt engineering.
  • Create Smarter Content – Produce blogs, social posts, emails, and ads that are faster, sharper, and more on-brand than ever.
  • Optimize with Intelligence – Use AI for SEO, customer insights, campaign ideas, and performance improvements.
  • Persuade and Personalize – Craft emotionally resonant, action-driving messages for every channel, persona, and customer journey stage.
  • Get Ahead, Stay Ahead – Understand and apply the latest AI models, tools, and capabilities shaping the future of marketing.
  • Work Smarter, Not Harder – Automate repetitive tasks and content bottlenecks so you can focus on what matters: strategy, creativity, and growth.

Two Practical, High-Impact Modules

Each session is tightly focused on your needs in sales, marketing and communications. The modules have been meticulously designed to deliver immediate practical value to your day-to-day work. You’ll walk away with real-world skills, time-saving prompts, and the confidence to work with and lead your team, and your brand into the dynamic AI era.

ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 24
Mod 2: Jun 25

Module 1: Prompt Power & AI Marketing Fundamentals.

Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

Description:
The secret to great AI output? Great input.

This foundational module helps you craft precise, strategic prompts that unlock content, ideas, and insights that actually perform. You’ll get hands-on with major platforms, learn the psychology behind successful prompting, and build AI responses that mirror your brand voice—not just generic copy.

Key Takeaways:

  • Prompt Engineering 101 – Structure clear, strategic prompts that deliver results—every time.
  • Define Your Brand for AI – Using ChatGPT, set tone, format, and audience expectations so your AI sounds like you.
  • Prompt Templates for Real Marketing Tasks – From campaign ideation and subject lines to email flows, CTAs, and tone-switching.
  • Understand How LLMs Work (in Plain English) – Demystify the tech so you can use it with confidence and clarity.
  • Stay Ethical, Stay Smart – Navigate copyright, privacy, hallucinations, and human oversight.

By the end of this session, you’ll be able to:

  • Prompt confidently and strategically.
  • Write, optimize, and publish content 3x faster.
  • Automate workflows without sacrificing quality or creativity.
  • Turn AI into a practical, brand-safe ally.
  • Future-proof your skillset in a rapidly evolving digital industry.

ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 24
Mod 2: Jun 25

Module 2: Content, SEO, Ads & Persuasion with AI.

Apply your new skills across the digital marketing landscape- from SEO to selling.

Special Summer Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

Description:
Valued content does more than fill space, it drives results.

This session equips you to use Chat GPT to produce content that aligns with your marketing strategy, enhances visibility, and converts customers.

You’ll explore AI-powered SEO, including keyword clustering, topic mapping, and preparing for Google’s Search Generative Experience (SGE). You’ll also learn how to personalize messaging by channel, extract customer insights, and refine content based on real performance.

From writing high-converting ad copy to launching a zero-code AI assistant on your website, this session turns AI into a strategic advantage—not just a content shortcut.


Key Takeaways:

  • Create Blog & Social Content That Converts – Generate fast, brand-safe content in long-form and short-form formats.
  • Build SEO Content with AI – Use AI to create keyword clusters, metadata, and outlines optimized for Google’s evolving algorithms.
  • Write for Real People (and the Algorithm) – Balance human engagement with search performance using structured prompts.
  • Persuade with Precision – Create platform-specific, emotionally intelligent messages for various buyer personas.
  • Smarter Ad Creation – Use AI to generate ads with clear CTAs, tailored benefits, and audience-matched messaging.
  • Insights in Seconds – Analyze reviews, feedback, and social sentiment at scale using AI tools.

How to Convince Your Boss Why You Should Take This Class

This isn’t just a course, it’s an upgrade to how your marketing team works.
By attending this workshop, you’ll return with immediate, measurable value that directly supports your team’s goals, productivity, and bottom line.

What your boss will love:

  • Faster Turnaround, Lower Costs
    Learn how to script, storyboard, and plan marketing videos using AI—cutting production time from days to hours without sacrificing quality.
  • Higher Quality Content, Every Time
    Gain access to proven scripting frameworks and advanced prompt templates that consistently generate clear, on-brand, high-impact messaging.
  • Smarter, Scalable Workflows
    Discover AI tools that streamline everything—from concept to production—while making it easier to repurpose content across social, email, and web.
  • Significant ROI on Content Creation
    Create professional-grade video and marketing content in-house—reducing reliance on external agencies and expensive freelance support.
  • Future-Ready Skills for the Whole Team
    Bring back a toolkit of practical skills, templates, and techniques your entire team can use to scale content production and stay competitive.
  • A Clear Competitive Advantage
    While others are still figuring out how to integrate AI, you’ll be applying it with confidence—faster, better, and more strategically.

Downloadable Materials:

  • Workshop Recording – Watch back anytime with full access to demonstrations, exercises, and tools.
  • PDF of the presentation – Review slides, examples, and prompt packs whenever you need them.

Who should attend?

Anyone looking to become an AI marketing pioneer by future-proofing your brand for the next wave of innovation.

  • Digital Marketing Managers – Execute smarter campaigns, automate workflows, and stay ahead of industry shifts.
  • Content Creators & Copywriters – Write sharper, faster, and more consistently—without losing your voice or originality.
  • SEO Specialists – Use AI for keyword clustering, content structuring, and metadata to stay ahead of Google updates.
  • Social Media Managers – Generate, test, and tailor posts built for engagement and platform-specific nuances.
  • Performance & Paid Ad Marketers – Create high-converting ad copy that hits every CTA and persona—without delays.
  • Brand & Creative Directors – Train AI to scale your voice and vision—without losing control or quality.
  • Email, CRM & Lifecycle Marketers – Deliver more personalized campaigns in less time, with higher impact.
  • Agencies & Consultants – Build repeatable, branded AI workflows to offer clients more value, faster.
  • E-commerce & Product Marketers – Optimize product pages, category content, and messaging with AI-enhanced precision.
  • Freelancers & Small Business Owners – Scale your marketing efforts with AI support—even when you’re doing it all yourself.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 24
Mod 2: Jun 25

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Workshop dates and times:

SUMMER 2025

Module 1: Prompt Power & AI Marketing Fundamentals.
Tuesday, June 24, 2025. 9:00AM – 11:00AM PDT.

Module 2: Content, SEO, Ads & Persuasion with AI.
Wednesday, Jun 25, 2025. 9:00AM – 11:00AM PDT.


ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 24
Mod 2: Jun 25

April 10, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-04-10 17:43:492025-04-15 16:58:35ChatGPT for Digital Marketers Bootcamp
AI for Digital Marketing, Digital Marketing

How to Build a Custom Brand GPT Bootcamp

April 03, 2025

AI-Generated Content That’s Always On-Brand, Authentic, and Impactful. No Coding Required.

Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 06

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Brand consistency and creative quality are everything in a world where content is generated at scale. In this highly practical, step-by-step workshop, you’ll learn how to tailor-train ChatGPT to produce on-brand content across all channels, including social media, digital, corporate communications, and more, ensuring every output reflects your unique voice and values.

Best of all, no coding skills are required.

Your custom GPT can integrate seamlessly with your brand messaging, helping your marketing and communications team produce faster, more accurate, and more consistent content that truly resonates.

What You’ll Gain From this Course:

  • Train a custom GPT model to consistently reflect your brand’s tone, values, and messaging — across all content channels.
  • Use natural language to customize your GPT, no coding or technical skills required.
  • Ensure brand-safe automation by generating content that maintains creativity, clarity, and trust.
  • Benchmark your brand’s voice against competitors to sharpen tone and strategic positioning.
  • Establish secure, collaborative GPT environments for teams, ensuring consistency in voice, formatting, and intent.
  • Build future-ready content workflows that scale efficiently without sacrificing authenticity or quality.
ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 06

Module 1: Build an Intelligent Asset That Speaks Your Unique Language.

Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

Description:
Get ready to build an AI assistant that truly understands your brand. Learn how to refine consistent and accurate content that wins internal approval and audience engagement—without any coding skills.

Key Takeaways:

  • Forge Your AI Brand Ambassador – Translate your brand’s DNA into GPT responses for consistent, confident communication.
  • Build the AI Training Blueprint – Create a structured framework to guide your GPT’s understanding of tone, purpose, and content style.
  • Master AI Brand Tone – Fine-tune your GPT to produce text that resonates with your audience and aligns with your brand’s identity.
  • Unlock Brand Precision – Use AI-generated prompts to help define, refine, and expand your brand guidelines.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 06

Module 2: Scale Content, Keep It Real – AI That Stays True to Your Brand.

Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

Description:
In this module, you’ll discover how to scale content production using AI, without sacrificing originality or brand voice. Learn how to collaborate with teams on projects, test and improve AI outputs, and maintain strategic alignment across all channels.


Key Takeaways:

Optimize for Search and Substance.

  • AI That Builds Trust – Produce compelling content that strengthens emotional connection and brand perception.
  • Team Up with AI – Set up shared GPT projects where teams can collaborate efficiently and securely.
  • Data-Driven AI Wins – Use insights and testing to continuously improve the performance and consistency of AI content.
  • Brand-Focused Workflows – Create a team AI project space that safeguards tone, language, and format across all AI-generated content.
  • Expert AI Tuning – Get step-by-step guidance from your instructor to refine GPT behavior and align output with brand expectations.

How to Convince Your Boss Why You Should Take This Class

  • More Accurate, Smarter Content Creation
    Produce high-quality marketing materials in a fraction of the time, without compromising brand standards.
  • Consistent Brand Messaging at Scale
    Ensure a unified voice across all platforms, no matter how demanding your content output grows.
  • Higher Engagement and Conversions
    Use AI to deploy hyper-personalized content that truly resonates with your audience.
  • Practical Skills for Immediate Use
    Develop a fully trained GPT model and brand-specific prompt library that you can use straight away.
  • Future-Proof Your Marketing Team
    Stay ahead of AI-driven marketing trends and ensure your team isn’t left behind by faster-moving competitors.

Download Material:

  • Workshop Recording – Watch back anytime with full access to slides and tools.
  • PDF of the presentation – Check your notes whenever you need.

Who should attend?

  • Digital Marketing Leaders – Looking to scale content creation without losing quality or control.
  • Brand Managers – Wanting to maintain voice, tone, and values across automated content systems.
  • Content Creators and Copywriters – Seeking to use AI as a creative tool—without compromising brand authenticity.
  • Marketing Teams – Ready to integrate AI in a structured, scalable, and brand-safe way.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 06

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Workshop dates and times:

SPRING 2025

Module 1: Build an Intelligent Asset That Speaks Your Unique Language.
Tuesday, June 3, 2025. 9:00AM – 11:00AM PDT.

Module 2: Scale Content, Keep It Real – AI That Stays True to Your Brand.
Friday, Jun 6, 2025. 9:00AM – 11:00AM PDT.


ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 03
Mod 2: Jun 06

April 3, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-04-03 12:27:372025-04-21 11:13:00How to Build a Custom Brand GPT Bootcamp
AI for Digital Marketing, Digital Marketing

AI-Powered Blog & Social Posts Bootcamp

April 02, 2025

AI That Speaks Your Brand. Create Better, Burn Out Less.

Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

ENROLL NOW

Spring 2025
Live Online
Mod 1: May 29
Mod 2: Jun 02

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Busy marketers are expected to publish highly valued, relevant and useful content, non-stop, across blogs, Facebook, Instagram, LinkedIn, and more. But more content shouldn’t mean more stress. In just two high-impact modules, this bootcamp gives you the AI-powered edge to help generate, optimize, and scale scroll-stopping content, without losing your brand voice.

Say goodbye to blank-page panic and hello to smarter workflows, reusable prompt approaches, and social content that actually performs. You’ll leave with the confidence to create killer blogs and social posts at speed – without sounding like every other AI clone.

What you’ll learn:

  • Write Like a Pro, Not a Machine: Generate compelling, on-brand blogs and social posts in a fraction of the time using tools like ChatGPT, Claude, and Gemini.
  • Build a Repeatable AI Workflow: Turn one strong idea into high-performing social content for blogs, LinkedIn, Facebook, Instagram, X, and newsletters.
  • Scale with Strategy, Not Spam: Produce more useful content while staying true to your tone, values, and messaging.
  • Humanize AI Output: Use prompt engineering and editing techniques to generate content that feels natural, insightful, and human.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

ENROLL NOW

Spring 2025
Live Online
Mod 1: May 29
Mod 2: Jun 02

Module 1: Build Your AI Blog & Social Post Engine.

Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

Description:

This session provides the toolkit to create long- and short-form written content at scale, while protecting the quality and personality of your brand voice. Learn how to use AI to brainstorm blog ideas, social post series, and content pillars based on audience pain points and SEO trends. Then, learn how to employ the “Blog-to-Post” model: Turn one article into multiple LinkedIn updates, Instagram captions, and newsletter blurbs using AI-assisted slicing.

Key Takeaways:

AI That Thinks With You.

  • Use AI to brainstorm blog ideas, social series, and content pillars based on audience pain points and SEO trends.
  • Adapt high-performance prompt frameworks to guide AI toward your brand’s tone, style, and strategy.

AI Writing That Sounds Like You.

  • Structure blog posts that lead with value.
  • Generate social captions, thought-leadership threads, and copy that’s platform-appropriate and personality-driven.

Repurpose Without Repeating Yourself.

  • Learn the “Blog-to-Post” model: Turn one article into multiple LinkedIn updates, Instagram captions, and newsletter blurbs using AI-assisted slicing.
  • Build once, deploy often – with quality control baked in.

Keep It Real, Keep It On-Brand.

  • Audit AI content for tone, structure, and accuracy.
  • Use brand prompts, example libraries, and tone-of-voice matrices to guide your GPT consistently.

ENROLL NOW

Spring 2025
Live Online
Mod 1: May 29
Mod 2: Jun 02

Module 2: Optimize, Personalize & Publish at Scale.

Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.

Once you’ve written content supported by AI, this session will show how to personalize, schedule, and amplify it—so your campaigns work harder, longer, and smarter. Learn how to Use AI to research keywords, generate metadata, and structure posts for readability and ranking. And even plug content analytics into your AI prompts to inform smarter iterations.


Key Takeaways:

Optimize for Search and Substance.

  • Use AI to research keywords, generate metadata, and structure posts for readability and ranking.
  • Improve clarity, flow, and tone with GPT-powered editorial review prompts.

Tailor Every Message for Maximum Impact.

  • Adjust voice and length for each platform, from blog to thread to caption, through AI prompts that adapt content in seconds.
  • Build messaging variations for different personas, segments, or campaign angles.

Automate Your Editorial Calendar.

  • Generate monthly blog and post calendars with AI based on your goals, themes, and product launches.
  • Streamline scheduling.

Refine Using Real Data.

  • Analyze performance trends that direct your next writing project.
  • Plug content analytics into your AI prompts to inform smarter iterations.

Stay Ethical, Stay Trustworthy.

  • Understand the do’s and don’ts of AI authorship.
  • Learn when and how to blend AI with human insight for transparency and credibility.

Who is the course for?

  • Social Media Managers – looking to scale content creation without sacrificing quality or brand consistency.
  • Content Creators & Marketing Teams – under pressure to produce more, faster, with fewer resources.
  • Blog Writers & SEO Strategists – ready to use AI for smarter research, faster writing, and stronger performance.
  • Digital & eCommerce Marketing Managers – seeking systems that drive engagement across channels.
  • Creative Directors & Brand Leads – wanting to maintain tone and storytelling at scale.
  • Agency Account Directors – needing efficient, on-brand content creation for multiple clients.

Download Material:

  • Workshop Recording – Watch back anytime with full access to slides and tools.
  • PDF of the presentation – Check your notes whenever you need.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


ENROLL NOW

Spring 2025
Live Online
Mod 1: May 29
Mod 2: Jun 02

The session provided a suite of prompt models for creating videos.

Caroline HenningsenMarketing Ops Director, NASDAQ

Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.

Copy Group Head for APAC-IMS at A.P. Moller - Maersk

I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.

Shanon ByrneCreative Copywriting Lead, Designs for Health

This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!

Katie BrownMarketing Supervisor, Divi Resorts

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Workshop dates and times:

SPRING 2025

Module 1: Build Your AI Blog & Social Post Engine,
Thursday, May 29, 2025. 9:00AM – 11:00AM PDT.

Module 2: Optimize, Personalize & Publish at Scale.
Monday, Jun 2, 2025. 9:00AM – 11:00AM PDT.


ENROLL NOW

Spring 2025
Live Online
Mod 1: May 29
Mod 2: Jun 02

April 2, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-04-02 13:06:432025-04-14 14:01:54AI-Powered Blog & Social Posts Bootcamp
AI for Digital Marketing, Digital Marketing, Search Marketing & Data Analytics

Marketing Analytics Using AI & Looker Studio Masterclass

March 18, 2025

Become a Data-Driven Marketing Expert with AI and Looker Studio.

Special Spring 2025 Pricing: Regularly $1200 is now 50% off—$600. Enroll here .

ENROLL NOW

Spring 2025
Live/Recorded Online
Mod 1: Recorded
Mod 2: May 14
Mod 3: May 23

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Marketers today are overwhelmed with too much analytics data but not enough clarity. You’re expected to track performance, justify budgets, and optimize campaigns — yet data is scattered across platforms, reports are manual, and proving ROI to executives is a constant battle.

At the end of this 3-module course, you will have the skills to take control of your marketing analytics data. You’ll learn how to efficiently gather, analyze, and present insights using Excel, SQL, Looker Studio, data hubs, and AI-powered integrations — turning raw numbers into actionable strategies that align with business goals, get executive buy-in, and drive results.

What You’ll Get from This Course:

  • Prove Marketing ROI & Get Buy-In — Learn how to track the right KPIs, present meaningful reports, and showcase marketing’s impact to executives.
  • Automate Your Reporting — Cut down manual data pulls and build dashboards that provide real-time campaign tracking.
  • Master Data Preparation — Clean, structure, and analyze messy marketing data from multiple sources using Excel & Power Query.
  • SQL for Marketers — Learn just enough SQL to quickly extract insights from customer, campaign, and sales data.
  • Looker Studio: Your Ultimate BI Tool — Build powerful dashboards that unify data across platforms and tell compelling stories with data.
  • Integrate AI for Smarter Insights — Leverage automation and AI-driven analytics to optimize marketing performance.
  • Make Smarter Marketing Decisions — Understand data interpretation, attribution models, and how to measure what truly matters.
ENROLL NOW

Spring 2025
Live/Recorded Online
Mod 1: Recorded
Mod 2: May 14
Mod 3: May 23

Module 1: Fixing Messy Marketing Data — Clean, Structure & Prepare.

Marketing teams often deal with messy, incomplete, and siloed data, making reporting inefficient and decision-making difficult. In this module, you’ll learn practical methods to clean, structure, and unify marketing data so you can build a strong foundation for automation and analysis. We’ll cover:

  • Consolidating data from multiple platforms (Google Ads, LinkedIn, CRM, email, etc.)
  • Fixing messy marketing data in Excel using Power Query for automation.
  • Using SQL to extract useful data — without needing to be a database expert.
  • Leveraging AI-powered tools for data cleaning and automation.
  • Setting up a structured data workflow so your reporting is consistent & reliable.
  • Prepping data for Looker Studio dashboards.
ENROLL NOW

Spring 2025
Live/Recorded Online
Mod 1: Recorded
Mod 2: May 14
Mod 3: May 23

Module 2: Mastering Looker Studio — The Marketer’s BI Tool.

Marketers need real-time, automated dashboards to track performance without spending hours pulling reports. This module is a deep dive into Looker Studio, showing you how to create dashboards that provide clarity, insights, and automated reporting for your team and stakeholders

  • Building dashboards that track campaign performance in real time.
  • Connecting Google Analytics, Ads, and CRM data for a unified view.
  • Blending data across multiple platforms to see the full picture.
  • Using calculated fields & filters to surface the most critical insights.
  • Automating reporting workflows to free up time for strategy.
  • Enhancing reports with AI-generated insights to predict trends.
  • Telling compelling data stories that get buy-in from leadership.
ENROLL NOW

Spring 2025
Live/Recorded Online
Mod 1: Recorded
Mod 2: May 14
Mod 3: May 23

Module 3: Unified Data, AI & ROI Reporting — Prove Your Marketing Impact.

One of the biggest challenges marketers face is demonstrating the true impact of their efforts. This module will teach you how to unify all marketing data into a centralized data warehouse and automate AI-driven insights, helping you present clear, compelling performance reports to leadership. You’ll learn how to:

  • Unify and automate fragmented marketing data into a centralized data warehouse using data hubs and scalable pipelines.
  • Leverage AI-powered insights and summaries to enhance decision-making and streamline reporting.
  • Use AI-driven automation to detect patterns in customer behavior.
  • Use Looker Studio to present marketing performance to leadership.

Who is the course for?

Marketing managers, social media managers, digital marketing managers, e-commerce managers, and agency account managers. This course is for anyone responsible for tracking marketing performance, proving ROI, and optimizing campaigns but struggling with scattered data, manual reporting, and lack of actionable insights. Whether you already have experience with data tools or are new to marketing analytics, this course will help you build a structured, automated reporting system that provides clarity, saves time, and delivers the insights needed to make smarter business decisions.

How to Convince Your Boss Why You Should Take this Workshop:

  1. Turn data into revenue insights — Learn how to track what impacts business growth.
  2. Eliminate wasted time on manual reporting — Create automated dashboards and free up time for strategy.
  3. Make marketing data accessible — No more scattered spreadsheets — get a single source of truth.
  4. Prove marketing’s value to executives — Learn how to present marketing impact in business terms.
  5. Stay ahead in data-driven marketing — Gain a competitive edge with the right analytics skills.

The Presentations:

  • Live, interactive Zoom sessions with Q&A.
  • Session recordings available for review.
  • Downloadable slides, templates, and checklists.

Download Material:

  • Course recordings for lifetime access.
  • SQL cheat sheets for quick data queries.
  • AI-powered insights templates for enhanced marketing analysis.

The Presenter:

Adam Finer

Founder
LearnBI
Adam Finer headshot

Adam Finer is a Business Intelligence professional with over 25 years experience of working with data and teaching beginners how to analyze and present their data using various tools.

Starting off in Market Research, he has now been working in BI for over 10 years.

His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on projects for some of the world’s biggest brands.

He is also an accomplished teacher having built in-house training programs around data analysis tools for companies of all sizes.

He now runs a BI Consultancy while also building a sizable YouTube following and educational website, LearnBI.online.


ENROLL NOW

Spring 2025
Live/Recorded Online
Mod 1: Recorded
Mod 2: May 14
Mod 3: May 23


Absolutely an amazing webinar. This will empower my team to begin creating better dashboards.

Joey PruittAnalyst, TDBBS LLC

This is exactly what I needed. Awesome live demos and I can actually leave this class and go build a report.

Amanda PruynDigital Specialist, Progressive Medical

Very informative workshop, with ability to play back and follow along with the handouts.

Samantha JackMarketing Manager, WAC Lighting

The Google Data Studio webinar was excellent! Adam clearly communicated the step by step process to creating reports using all of the available widgets, as well as the importance of understanding your data sources and defining goals prior to developing the reports. I was surprised at all of the dimensions available and am looking forward to getting started!

Susan BernardMarketing Director, Maze Health

I found the webinar very informative and like having the ability to ask questions live with the presenter.

Ken BarrMarketing Manager, We Florida Financial

Enjoyed this workshop. Instructor presentation was helpful and I look forward to applying some of the learnings to my current reports.

Whitney HartAssistant Director, Marketing Strategy Services at American Academy of Pas

Workshop dates and times:

SPRING 2025

Module 1: Fixing Messy Marketing Data – Clean, Structure & Prepare.
Prerecorded online.

Module 2: Mastering Looker Studio – The Marketer’s BI Tool.
Wednesday, May 14, 2025
9:00 AM – 11:00 AM PDT

Module 3: Unified Data, AI & ROI Reporting – Prove Your Marketing Impact.
Friday, May 23, 2025
9:00 AM – 11:00 AM PDT

ENROLL NOW

Spring 2025
Live/Recorded Online
Mod 1: Recorded
Mod 2: May 14
Mod 3: May 23

March 18, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-03-18 17:54:532025-05-12 20:24:23Marketing Analytics Using AI & Looker Studio Masterclass
B2B Marketing, Digital Marketing, Organic & Paid Social Media

B2B Social Media Masterclass

February 28, 2025

Master the art of B2B social media marketing with proven tactics to drive awareness, engagement, and impact.

Special Spring 2025 Pricing: Regularly $600 is now 50% off—$300. Enroll Here (Prerecorded Online).

BUY NOW

Prerecorded Online

Why Take This Course?

B2B buyers don’t make snap decisions—they move through a journey, from discovering your brand (awareness) to weighing their options (consideration) to making a purchase (conversion). If you’re not using social media to support each stage of this funnel, you could miss out on real business opportunities.

B2B marketing isn’t just about generating leads—it’s about earning trust, fostering connections, and guiding decision-makers through a complex process. While B2B social media differs from B2C, it’s not a separate playing field—it’s a space where thought leadership, engagement, and the right content can build credibility and drive real business impact. When used effectively, it becomes a powerful tool to influence, educate, and move prospects closer to conversion at every stage of the funnel. In this course, we’ll show you how to:

  • Understand the role of social media in B2B marketing.
  • Understand the 95:5 rule—why the majority of your audience isn’t ready to buy today and how to stay front of mind until they are.
  • Understand the role of different platforms in B2B marketing.
  • Explore best practices for harnessing employee advocacy and social selling.

This course will teach marketers how to turn social media into a high-performing channel that supports their business goals. You’ll learn how to tailor your approach for different platforms, create compelling content that speaks to different stages of the buyer’s journey, and use engagement tactics that drive meaningful interactions. From positioning your brand as an industry leader to integrating social into your broader sales & marketing approach, this session will give you the tools to make every post, comment, and message count.

By the end of this two-hour masterclass, you’ll have a clear roadmap for maximizing your social media presence in a way that generates leads, nurtures relationships, and creates opportunities. If you’re ready to stop guessing and start getting real results from your B2B social media efforts, this is the course for you.

Key Takeaways:

  • Know how to set SMART objectives to focus your social media activity at every stage of the funnel.
  • Discover how to leverage LinkedIn, Instagram, TikTok, YouTube, and more to reach decision-makers and engage audiences.
  • Learn how to build brand awareness with thought leadership and employee advocacy programs.
  • Leverage social proof, case studies, and interactions to build trust during the consideration stage.
  • Discover how to create engaging content that nurtures prospects and keeps your brand front of mind.
  • Explore best practices for driving conversions, from social selling to optimized calls to action.
  • Align social media efforts with business goals and use meaningful metrics to measure success.

How to Convince Your Boss Why You Should Take this Workshop:

  • Keep Up with the Changing B2B Landscape
    B2B marketing is evolving, and social media is now a crucial part of how buyers research, engage, and make decisions. This masterclass will show you how to use social media effectively at every marketing funnel stage—so your business stays relevant and front-of-mind with the right audiences.
  • Maximize Organic Impact
    Learn how to increase visibility and engagement without relying on paid ads. This class will teach you how to create content that resonates with B2B audiences, build relationships that drive long-term value, and make social media a powerful channel for demand generation.
  • Master the Right Platforms for B2B Success
    LinkedIn may be the go-to for B2B, but other platforms—like Facebook, Instagram, and TikTok—offer considerable opportunities to engage decision-makers. This masterclass will help you understand which platforms matter most and how to use them effectively.

The Presentations:

  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
  • If you have questions after the class, you’re welcome to email the instructor

Download Material:

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

Social Media Managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.

The Presenter:

Luan Wise










Luan Wise teaches the Linked Advertising, Instagram and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise


BUY NOW

Prerecorded Online

I really enjoyed the content and the delivery of this presentation. Not only was the information explained in a fun and enjoyable way, but this presentation kept me engaged and wanting to learn more.

Ellen MeihoferMarketing and Community Engagement Associate, Interra Credit Union

Workshop date and time:

SPRING 2025!

B2B Social Media Masterclass, 1-module Course
Prerecorded online.

BUY NOW

Prerecorded Online

February 28, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-02-28 10:34:322025-05-12 19:31:26B2B Social Media Masterclass
B2B Marketing, Digital Marketing, Organic & Paid Social Media

Instagram Organic Social Media Masterclass

February 18, 2025

Driving Organic Reach and Engagement.

Special Spring Pricing: Regularly $600 is now 50% off—$300. Enroll Here (Prerecorded Online).

BUY NOW

Prerecorded Online

Why take this course?

With over 2 billion monthly active users, Instagram is no longer just a photo-sharing app – it’s an interactive ecosystem for businesses to connect with their audience in authentic ways. Instagram’s head, Adam Mosseri, promises that the focus in 2025 will remain on “creativity and connection,” making it an even more powerful tool for marketers seeking organic growth.

From the Feed and Stories to Reels, Broadcast Channels, and Instagram Lives, this course will equip you with the tools to build strong relationships with your audience and cultivate the ‘know, like, and trust’ factor essential for business success. It’s packed full of examples, top tips, and best practice advice.

We will discuss how to:
• Master Instagram’s core features – Feed, Stories, and Reels for maximum organic reach.
• Engage with your audience – Learn how to leverage Instagram Lives, Broadcast Channels, and Collabs to build stronger connections.
• Run organic competitions to grow your audience and increase interaction.
• Optimize your Instagram profile for more effective lead generation and community-building.

This course will teach marketers how to effectively use Instagram’s key features – Feed, Stories, and Reels – to engage their audience and drive organic growth. You’ll learn how to optimize your profile, understand how to reach your target audience, and use interactive features like polls and questions to build community.

You’ll discover how to create content that resonates, leverage Collab features to expand your reach, and use Instagram Insights to track and measure performance. This course is perfect for marketers looking to build trust, increase visibility, and achieve business growth on Instagram without relying on ads.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)


Key Takeaways:

In this course, you will learn how to:

  1. Optimize your Instagram profile for business success. Create a profile that aligns with your brand values and resonates with your target audience.
  2. Understand Instagram’s role in the marketing funnel – Use Instagram as a tool to nurture relationships, guiding prospects from awareness to conversion.
  3. Leverage the power of the Feed – Learn how to post engaging content that captures attention, sparks conversation, and drives actions.
  4. Create Stories that resonate – Use stickers, polls, and questions to maintain high engagement with your audience and encourage interaction.
  5. Maximize the potential of Reels – Discover how short-form video content can boost visibility and increase engagement.
  6. Utilize Broadcast Channels for one-to-many communication – Create dedicated channels to interact with your audience in a personalized way and keep them coming back.
  7. Harness Collab features – to reach new audiences and expand your network organically.
  8. Track and analyze your success – Use Instagram Insights to measure engagement and adjust your content to continuously improve performance.

How to Convince Your Boss Why You Should Take this Class:

  1. Stay Ahead of the Competition
    Instagram is a top platform for organic growth and engagement. This masterclass will help you leverage Instagram’s latest features to stay ahead of competitors who are already maximizing its potential.
  2. Maximize Organic Reach
    Learn how to increase visibility without relying on ads. The class will teach you how to grow your reach and drive engagement through effective organic content and community-building.
  3. Boost Your Skills and Stay Relevant
    As Instagram continues to evolve, staying current with the platform’s features is crucial. This masterclass will equip you with the latest tools and best practices, ensuring your Instagram marketing stays innovative and effective.

The Presentations:

  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshops? No problem! DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
  • If you have questions after the class, you’re welcome to email the instructor.

Download Material:

  • Recorded video of the presentation with slides and audio
  • PDF of the complete presentation

The Presenter:

Luan Wise










Luan Wise teaches the Linked Advertising, Instagram and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise


BUY NOW

Prerecorded Online

The presentation was very informative and engaging. It is always nice to hear different perspectives and find out what is trending in the different markets.

Brady NilanMarketing Coordinator, Ardent Credit Union

This was a well thought out course that covers the basic necessities of event marketing whether it is online, in-person, or a hybrid event.

Megan CoryMarketing & Graphic Design Specialist, Grand Forks Park District

Workshop date and time:

SPRING 2025

1-Module Course.
Prerecorded online.

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Prerecorded Online

February 18, 2025/.
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Marketing Analytics with ChatGPT Masterclass

December 11, 2024

How to Streamline Analysis, Reporting, and Insights with Chat-GPT

Special Spring Pricing: Regularly $600 is now 50% off—$300. Enroll Here.

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Spring 2025
Live Online
May 13

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Prerecorded
Online

AI can revolutionize the way you approach marketing analytics, offering unprecedented shortcuts and assistance for data discovery, cleaning, modeling, and more.

In this one-module course, digital analytics expert Jim Sterne will walk you through multiple techniques for using ChatGPT to make campaign data analysis and reporting easier and more useful. You’ll explore:

  • How to get more insights from your ad campaigns, in any medium or channel – whether your campaigns are digital, email, broadcast, or even print and direct mail, you work hard on them, and they all generate data. This course will help you learn how to get the most out of that data, to keep improving with each effort or iteration.
  • Data Visualization and Reporting – create more compelling data stories, automate report generation, and even suggest new ways to visualize complex datasets. That will, in turn, help you to have a bigger impact on stakeholder decision-making.
  • Data Cleaning and Wrangling – streamline preprocessing, identify anomalies, and integrate multiple datasets faster.
  • Exploratory Data Analysis – apply broader analytical thinking, uncover hidden patterns and trends in customer behavior, and generate useful tests.

You’ll be guided through the use of ChatGPT beyond prompt engineering, to enhance your analysis and to drive impactful decisions. With the right tactics, and step-by-step guides, you will add to your AI skill set, and turn ChatGPT into a useful tool for data analytics. At the same time, you’ll join the top tier of AI users, and can use AI to elevate your analytics game and your career.

You’ll Also Learn:

  • More intelligent ways to predict future trends and customer behavior.
  • How to generate reports that shape your data into stories for stakeholders so they can quickly understand and buy into your strategic decisions.
  • Specific techniques for working with list and database inputs and outputs.
  • Better ways to examine datasets.
  • Smarter strategies for developing hypotheses that inform strategic decisions.
  • More cost-effective ways to blend data from multiple sources.
  • The foundational concepts of Large Language Models (LLMs), because understanding how they work will help you understand how you can use them in analytics.
  • What AI systems are good at and what they are not good at (yet) in the context of marketing analysis. Learn how to engage with tools like ChatGPT to refine your analysis processes.

Practical examples and practice tasks will show you how to embed these new skills into your daily workflow and apply them to the challenges you face in your industry and organization. This course takes a hands-on approach, which will give you plenty of opportunities to share your own challenges and objectives, apply solutions that you can put to work immediately, and learn new methods that add up to best practices. By the end of the module, you’ll be crafting better data queries, using ChatGPT to automate routine analytical tasks, creating personas that represent your typical data stakeholder, and more.


How to Convince Your Boss Why You Should Take this Workshop

Here are four compelling reasons your boss will be thrilled you’re taking this course:

  1. Deliver faster, more accurate insights: With ChatGPT, you can streamline your data processing, giving you more time to focus on strategic analysis that drives business results.
  2. Achieve critical KPIs: Whether it’s improving data accuracy, speeding up reporting, or uncovering new growth opportunities, this course will enhance your ability to meet—and exceed—your team’s goals.
  3. Lead the AI revolution: Position yourself as an AI leader in your organization, bringing innovative, data-driven solutions to your company.
  4. Unlock new possibilities for your team: Paving the way for new, transformative strategies.

The Presentation

  • Interactive and Practical: Workshops focus on your real-world digital analytics scenarios.
  • Live Sessions: Ask questions specific to your analytics challenges in real-time.

We will be discussing Chat GPT and to apply the learnings from this course, you will need to have an account you can log into. The free version is fine, but a Plus, Team, or Enterprise account will give you the necessary access for making custom GPTs.

Download Material

  • Video of the presentation with slides and audio, perfect for revisiting key concepts.
  • PDF of the complete presentation.
  • Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.

Who is the course for?

This course is for anyone who is responsible for campaign success, including those who need to review, analyze, report on, and make strategic recommendations about marketing and customer data. This includes marketing executives and managers, digital marketing managers, and analysts.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

  • Next-Level ChatGPT for Marketers Masterclass
  • What Does Generative AI Mean for Marketing Analytics?
  • Creating a Generative AI Adoption Roadmap
  • Care and Feeding of Digital Analysts
  • Introduction to AI for Marketers
  • AI in Marketing, a To-Do List
  • Mastering Marketing Analytics
  • Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn


ENROLL NOW

Spring 2025
Live Online
May 13

BUY NOW

Prerecorded
Online

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

Workshop dates and times:

Spring 2025

1-Module Course
Tuesday, May 13, 2025.
from 12:00 p.m. to 2:00 p.m. PDT.

ENROLL NOW

Spring 2025
Live Online
May 13

BUY NOW

Prerecorded
Online

December 11, 2024/.
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