Special Fall Pricing: Regularly $600 is now 50% off—$300. Enroll here.
Are you ready to revolutionize your marketing visuals? This hands-on workshop introduces marketers to Nano Banana, Google’s breakthrough AI image creation model. You’ll discover how to generate brand-consistent visuals, create campaign variations at scale, and simplify production workflows—all without costly photoshoots or endless revisions.
This bootcamp is designed for digital marketers, brand managers, and content creators who want to accelerate creative cycles, improve brand cohesion, and deliver stunning marketing assets faster. Taught by Jonathan Gabay, an award-winning writer and brand strategist, who brings practical expertise in marketing and communications, making complex AI concepts accessible through live builds and real-world examples.
You’ll leave with:
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
All materials are emailed to registered attendees within 24 hours after the live session ends.
What You’ll Learn:
Hands-On in the Session:
We recommend you create a Nano Banana account before this course. You can do so at https://www.nano-banana.ai/
Convince Your Boss.
Nano Banana helps marketers reduce costs, speed approvals, and scale creative output. You’ll leave this workshop with ready-to-use prompt templates, reference projects, and a clear workflow to accelerate image creation while safeguarding brand identity.
The Presentations
Who Should Attend.
Perfect for marketing professionals who want to scale creativity, stay brand-compliant, and maintain high content quality:
The Presenter:

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The content and presentation of this webinar was perfect and specific. A good use of my time.

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Monday, December 8, 2025.
10:00 AM – 12:00 PM PST.
Special Fall 2025 Pricing: Regularly $1000 is now 50% off—$500. Enroll here (December).
Today’s B2B buyers operate in the shadows of the “Dark Funnel”—researching anonymously, forming group decisions behind firewalls, and ignoring traditional marketing tactics like gated content and cold outreach. This masterclass helps B2B marketers future-proof their demand generation strategy by using AI and agentic workflows to align with how buyers behave.
This is not a theoretical AI overview. It’s a hands-on, tactical deep dive into orchestrating marketing and sales strategies with AI, intent signals, and workflow automation. Walk away with a full-funnel AI playbook customized to your business and tools like ChatGPT, Drift, 6sense, Zapier, and more.
By the end of this 2-module course, you will:
Why your business should invest in this course and AI now:
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
All materials are emailed to registered attendees within 24 hours after the live session ends.
We explore how the Dark Funnel is reshaping buyer behavior, why the traditional funnel is dead, and how to rebuild your go-to-market approach around real intent — not lists of unqualified leads.
You’ll leave with a clear vision of where modern marketing is heading, along with practical examples of what to do instead, and a blueprint to start orchestrating marketing that aligns with today’s buyers.
Key Takeaways:
Part 1 — The buyer has changed — Understand what the dark funnel is and how to respond.
Part 2 : No Forms. No Spam, No Cold Calls — replace outdated tactics with intent-first engagement strategies.
Understanding AI is no longer enough — today’s B2B marketing teams need to be able to deploy it with precision. There is a gap between theory and action.
In this module, you’ll map your full-funnel journey against AI capabilities, explore top tools by funnel stage, and learn how to create autonomous agents that drive key actions — like lead scoring, content delivery, or SDR handoffs without human intervention. Whether you’re using ChatGPT, 6sense, Drift, or Zapier, this session shows you how to tie them together into a smart, agile, scalable go-to-market motion.
Key Takeaways:
Part 1 — Mapping AI to the Funnel — Where, how, and why deploy AI across each stage of your GTM funnel.
Part 2 — From Prompt to Play — Designing Agentic Workflows — How to build lightweight, autonomous AI agents that take work off your plate and move buyers.
How to Convince Your Boss Why You Should Take this Class:
Who Should Attend?
Download Material:
The Presentations:
The Presenter:

Komal is Managing Director at global CRM agency Profusion, and an award-winning Fractional CMO. She has over 23 years of experience in email, martech, and digital marketing. Previously VP of Marketing at Pure360, Komal now spearheads the go-to-market, retention, and brand strategies for many B2B, eCommerce, Financial, and Travel businesses and agencies.
A passionate digital marketer, Komal is also Chair of the DMA Email Council. As a key industry thought leader and events speaker, Komal is a sub-editor @ The Modern Retail and writes for many other publications, including Forbes. She is also the judge at many prestigious awards, including the DMA Awards & eCommerce Awards. She’s proud to be an instructor for the Institute of Direct Marketing (IDM) and the DMAnc.org, teaching numerous marketing courses including B2B Marketing, Digital CRM, and Email Marketing.
The instructor was a wealth of knowledge, and you could clearly tell that she was excited to share it with us.

The presenter provided up-to-date, usable information that we could bring back to our daily jobs to improve our productivity and marketing efforts. This class was extremely informative.

Module 1: Beyond the MQL – Helping you rethink B2B marketing in the dark funnel era.
Tuesday, December 2, 2025
9:00 a.m. to 11:00 a.m. PST
Module 2: AI to Agent: Operationalizing AI across the B2B Funnel.
Friday, December 12, 2025
9:00 a.m. to 11:00 a.m. PST
Special Fall Pricing: Regularly, $1,200 is now 50% off—$600. Enroll here (Nov/Dec).
Search engines are no longer just link directories; they are becoming AI-powered engines that summarize content for users, sometimes without sending them to your website. As a result, traditional keyword-centric SEO methods are becoming obsolete in an increasingly zero-click world.
In this comprehensive course, you will learn how to create content that will get picked up by AI summaries on Google and Bing. This course shows you how to make your content visible and relevant in a world where AI is becoming the new gatekeeper.
What about traditional SEO? Google still shows traditional search and links for now. We’ll cover the key issues to maintain traditional SEO in our current hybrid AI and traditional link environment.
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
All materials are emailed to registered attendees within 24 hours after the live session ends.
We’ll start by showing the difference between traditional SEO and the new SEO for AI. You’ll learn how AI identifies every user based on their history, location, and many other factors, and then analyzes the user’s query to understand what they want. Knowing how this works, you’ll be able to write your content so the AI can find what it’s seeking. You’ll see how to structure pages, sections, and sentences so they are compatible with the AIs.
Key Takeaways:
Now that you know how Google AI works and what it’s doing, we’ll look at how to customize your content. The goal is to make it easy for AIs to read and use your data. Google and Bing AI use your organization’s data to create highly personalized content in all modalities (text, image, video, and audio) in 100 languages. This module focuses on writing for AI. Along with style, there are ways to structure your content. This lets AI find your information for its summaries. You can also use this to create more content with the help of AI.
Key Takeaways:
With Google’s increasing use of AI — especially the Search Generative Experience (SGE) and its advanced ranking systems—authority has become even more crucial in SEO. Authority refers to the trustworthiness and expertise of your website or content in a specific subject area. Google uses this concept as part of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This module teaches you how to present your organization’s voice and value to your target audience, enabling them to find you through AI search.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations: Live or On-Demand
Download Material:
Who Should Attend
This course is designed for marketing professionals, SEO specialists, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.
The Presenter:

Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.

I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.

This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.

Eye-opening! There’s so much I need to do and check on our eCommerce site!

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

I highly recommend this course for learning the ins and outs of SEO.

Presentation was clear, it would be valuable for those who have no basics of SEO.

Module 1: How to Create AI-Readable Content.
Wednesday, November 12, 2025, from 9:00 a.m. to 11:00 a.m. PST.
Module 2: Building Content for Your Target Audience.
Wednesday, November 19, 2025, from 9:00 a.m. to 11:00 a.m. PST.
Module 3: Build Authority on Google and Beyond.
Wednesday, December 3, 2025, from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (December series).
Most businesses already use Microsoft 365, yet they barely scratch the surface of its AI capabilities. This course will help you turn Word, PowerPoint, Excel, and Teams into AI co-pilots that write sharper copy, build compelling presentation decks on demand, and reveal practical data insights in seconds.
Key takeaways:
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
All materials are emailed to registered attendees within 24 hours after the live session ends.
Overview:
This module introduces Microsoft Copilot’s key features and compares them with those of ChatGPT, Claude, and Gemini. Discover where Copilot excels, how to prompt like a pro within Microsoft apps, and tips to make smarter AI choices based on your goals and context.
Key Takeaways:
Overview:
This is where Copilot transitions from a handy add-on to an always-on strategist. Discover how to use Copilot as an everyday assistant across your Microsoft toolkit, drafting decks, analyzing data, summarizing meetings, and even blending Copilot with ChatGPT or Gemini for hybrid AI workflows.
Key Takeaways:
What You’ll Learn:
How to Convince Your Boss Why You Should Take This Class
Most businesses already pay for Microsoft 365 yet they barely scratch the surface of its AI capabilities. This bootcamp helps you unlock real ROI on existing tools by mastering Copilot for marketing, without needing extra apps or risky plugins.
You’ll leave with:
Download Material:
Who should attend?
Whether you work in B2B, B2C, nonprofit, or agency environments, this course gives you actionable skills and frameworks to integrate Microsoft Copilot into your daily marketing workflow.
This course is designed for marketers at all levels who are ready to leverage AI tools already available within their organization to boost productivity, sharpen communication, and accelerate campaign delivery. You’ll benefit from this bootcamp if you are:
The Presenter:

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
This course provided a great overview of CoPilot and time to apply the learnings. I left the class excited to immediately begin a plan to adopt CoPilot within my day-to-day work.

If you want to learn more about Copilot, Jonathan can share insights on how it can help you improve your productivity!
Module 1: Copilot vs ChatGPT: What Marketers Need to Know.
Friday, December 5, 2025, from 10:00 a.m. to 12:00 p.m. PST.
Module 2: Copilot Advanced & Hybrid Workflows.
Friday, December 12, 2025, from 10:00 a.m. to 12:00 p.m. PST.
Special Fall Pricing: Regularly $600 is now 50% off—$300. Enroll Here (Prerecorded Online).
Course Overview Artificial Intelligence is rewriting marketing playbooks almost weekly—but the real differentiator isn’t another chatbot or dashboard; it’s how well your marketing team harnesses AI. This live, three‑hour workshop equips marketing managers and directors with a straightforward system to hire AI‑ready talent, upskill existing staff, set clear policy guardrails, and retain high performers. Packed with practical frameworks and generous Q&A, you’ll leave ready to upskill and NEW skill your crew. Live Online Format: live online with recording for on‑demand replay. No breakout exercises—just focused instruction, demonstrations in ChatGPT, and open Q&A. Quick Takeaways Can’t Attend Live? No Problem! Even if you miss the live workshop, you’ll still get everything: All materials are emailed to registered attendees within 24 hours after the live session ends. What We’ll Cover In this high‑impact session, Jim Sterne guides you through the full employee lifecycle—recruiting, onboarding, performance, and retention—through an AI lens. You’ll learn to recognize genuine AI fluency in interviews, help accelerate AI ramp‑up, and embed lightweight policies that protect intellectual property without stifling speed. We cover policy, productivity, and future‑proofing your staff, so you leave with tactics that drive immediate results.
Managing AI‑Powered Marketing Teams (3-hours)
KeyTakeaways
What You’ll Bring Back to Your Organization
The Presentations
All DMAnc workshops are delivered live via Zoom. You’ll receive login details upon registration and the session recording within 24 hours, along with the slide deck and all templates referenced in class.
Download Material
Who should attend?
How to Convince Your Boss Why You Should Take this Workshop
The Presenter

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.
His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.
Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.
Clients: https://www.targeting.com/internet-marketing-business-clients
Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y
Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/
Workshops
The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge
Very informational & the instructor is great.

Next Live course coming in the Winter Semester 2026. Bookmark this page and check back in December for the next live online date.
Special Fall Pricing: Regularly $600 is now 50% off—$300. Enroll here (December).
AI is transforming how we approach social media marketing. This practical, 2-hour course will guide you through the essentials of using AI to support your role in social media marketing, including research and planning, content creation, and reporting.
Whether you’re feeling overwhelmed by new tools or curious about how to work smarter, not harder, this session will help you confidently integrate AI into your social media role.
We will look at a range of AI tools, including ChatGPT, Claude, Lately, Descript, Meta AI, and more.
By the end of this session, you’ll walk away with a clear understanding of how AI can support every stage of your social media workflow. You’ll learn how to speed up content calendar creation, generate fresh ideas, and structure campaigns using AI prompts that reflect your brand voice. When it comes to content creation, you’ll gain practical tips on writing engaging captions, adapting tone of voice, and repurposing content efficiently with AI support — all while keeping your human creativity at the core. You’ll also discover tools to generate on-brand images and short-form videos in minutes. Finally, we’ll show you how to automate your reporting and extract meaningful insights from your analytics, so you’re not just measuring what happened, but understanding what to do next.
You’ll leave equipped with tools and takeaways you can start using immediately, whether you’re building your next campaign or reviewing the last one.
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
All materials are emailed to registered attendees within 24 hours after the live session ends.
Key Takeaways:
In this course, you will learn how to:
How to Convince Your Boss Why You Should Take this Class:
Boost Efficiency and ROI:
This course will show me how to utilize AI tools to streamline content planning, creation, and reporting, saving time and improving results without increasing the budget.
Make Smarter, Data-Driven Decisions:
Learn how to use AI-powered analytics to uncover deeper insights from your social media performance, helping refine your strategy based on what’s actually working.
Immediate, Practical Takeaways:
The course is only 2 hours and packed with actionable tips you can implement straight away to enhance how you use social media for your organization.
The Presentations:
Download Material:
Who Is This Course For?
The Presenter:

Luan Wise teaches the Linked Advertising, Instagram, and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit, and more. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is the author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
If you are not sure how AI fits into your marketing role, this session breaks it out in a practical way. You’ll leave feeling more comfortable and inspired to explore and use AI tools.
I highly recommend the workshops by DMANC. Fanstastic instructors who are willing to answer your questions and explain past what is on the slides.

1-Module Course.
Tuesday, December 9, 2025.
9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $1,200 is now 50% off—$600. Enroll here (December series).
Note: The October 3, 7, and 14, 2025 course modules have been rescheduled to the December series dates below.
This hands-on bootcamp is designed for marketers who need to produce high-performing visuals—fast, on-brand, and legally compliant. You’ll gain practical experience with essential tools like ChatGPT, Midjourney, Veo 3, Kling, SORA, RunwayML, Canva, and Adobe Firefly.
You’ll leave with:
No design experience needed—just results.
What You’ll Learn
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
All materials are emailed to registered attendees within 24 hours after the live session ends.
Get set up fast and learn to turn briefs into brand-aligned AI images.
Key Takeaways:
Explore tools and tactics that generate attention and conversions.
Key Takeaways:
Learn how to scale production, stay compliant, and manage assets efficiently.
Key Takeaways:
Who Should Attend?
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Resources:
The Presenter:

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Module 1: AI Visual Essentials–From Zero to Hero.
Tuesday, December 16, 2025. 10:00 AM – 12:00 PM PST.
Module 2: High-Impact Social & Campaign Visuals (Static & Motion).
Thursday, December 18, 2025. 10:00 AM – 12:00 PM PST.
Module 3: Workflow, Legal, and Scaling for Teams.
Friday, December 19, 2025. 10:00 AM – 12:00 PM PST.
Special Fall Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (December series)
Knowing how to effectively use ChatGPT for website optimization gives you a significant competitive advantage. Learn practical, actionable strategies to improve content quality, user experience, and search visibility through AI assistance. This live, online, hands-on masterclass shows you step-by-step how ChatGPT can drive real improvements in your website’s performance.
Harness ChatGPT as your personal conversion optimization assistant. Whether you’re new to AI or have already built a custom GPT, you’ll gain tactical, in-class experience using ChatGPT to make data-driven changes that lift conversions.
What You’ll Learn:
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
All materials are emailed to registered attendees within 24 hours after the live session ends.
Description:
This first two-hour module focuses on quick wins and content enhancements using ChatGPT to boost your website’s conversion rate. You’ll learn how to audit your existing pages through the eyes of an AI-driven “conversion coach” and instantly apply improvements.
From rewriting a confusing headline to fine-tuning a call-to-action, this session demonstrates how to get tangible CRO (Conversion Rate Optimization) results during class. It’s a hands-on experience—bring a landing page or product page from your site and be ready to walk away with improved copy and an actionable optimization checklist you can use the very next day.
What You’ll Learn in this Module:
Key Takeaways:
AI-Assisted Page Audits
High-Impact Copywriting
Hands-On Practice & Tools
Description:
In this second two-hour session, we go beyond quick wins and show you how to turn ChatGPT into a true optimization partner—one that helps you think smarter, write faster, and continuously improve your website based on real audience needs.
You’ll explore how to guide ChatGPT through deep research tasks, craft smarter prompts that yield more strategic answers, and even train Custom GPTs to reflect your brand, customers, and site goals. Whether you’re trying to refine a pricing page, rework an About page, or create a set of variant landing pages for testing, this module helps you do it all—using just ChatGPT and smart prompt strategy; no code or extra tools required.
This is where ChatGPT becomes more than a writing tool—it becomes your strategic co-pilot.
Key Takeaways:
Deep Research with ChatGPT
Advanced Prompt Engineering
Creating and Using Custom GPTs
Sustained Optimization Practices
Included Resources:
By the end of Module 2, you’ll know how to use ChatGPT not just as a writer, but as a strategist, a researcher, and a creative collaborator—equipping you to lead smarter, faster website optimization efforts long after the workshop ends. You’ll be able to run a solo CRO sprint—analyzing, rewriting, and testing content in less time, with better results.
The Presentations
Download Material:
Who is the course for?
This workshop is for professionals at the following levels:
The Presenter:

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.
His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.
Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.
Clients: https://www.targeting.com/internet-marketing-business-clients
Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y
Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/
Workshops
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning AI.
The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge.

Module 1: ChatGPT Tactics for Immediate Website Conversion Gains.
Tuesday, December 9, 2025, from 12:00 p.m. to 2:00 p.m. (PST).
Module 2: Advanced ChatGPT Techniques – Deep Research, Custom GPTs, and Sustained Optimization.
Tuesday, December 16, 2025, from 12:00 p.m. to 2:00 p.m. (PST).
Special Fall Pricing: Regularly $1,200 is now 50% off—$600. Enroll here (December series).
You’re under constant pressure to deliver high-performing content across multiple platforms—fast. Whether you’re creating a blog, email, social media post, video, or graphics, today’s marketers need more content, more often, with fewer resources.
This highly practical masterclass introduces you to the AI tools and prompt strategies that streamline your content creation process, making it faster, smarter, and more aligned with your brand.
This three-part course, led by renowned content strategist and AI guru Jonathan Gabay, focuses on real-world marketing workflows that help you plan, create, and publish exceptional content every day.
Over three tightly focused modules, you’ll explore the AI-driven principles of storytelling, creative planning, content repurposing, and brand-safe automation across:
By the end of the masterclass, you’ll reduce production time, increase output, enhance campaign impact, and keep your content consistent—without losing creative control.
What You’ll Learn:
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
All materials are emailed to registered attendees within 24 hours after the live session ends.
This session equips you with repeatable frameworks to turn one good idea into dozens of ready-to-publish assets—emails, TikTok hooks, LinkedIn posts, Instagram carousels, and more.
You’ll learn how to prompt for specific platforms, write engaging copy in minutes, and build prompt libraries that make content creation a breeze.
Key Takeaways:
You’ll be able to:
You don’t need to be a designer to create stunning graphics. This session shows you how to use tools like Canva AI, Midjourney, and Adobe Firefly to produce professional-grade visuals—fast.
You’ll turn copy into compelling graphics, generate creative briefs, and design branded assets for all your campaigns.
Key Takeaways:
You’ll be able to:
This final module ties it all together with complete, repeatable systems for content planning, batching, and publishing.
You’ll learn how to script videos, storyboard campaigns, and build your own AI-powered “Content Machine” to easily manage everything.
Key Takeaways:
You’ll be able to:
Who Should Attend?
This masterclass is designed for marketers at all levels who want to create content smarter, faster, and more effectively:
How to Convince Your Boss Why You Should Take this Class:
Here are four reasons your boss will be glad you’re taking this course:
The Presentations:
Download Material:
The Presenter:

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Module 1: AI-Driven Content for Multi-Channel Campaigns.
Monday, December 8, 2025. 10:00 AM – 12:00 PM PST.
Module 2: Visual and Graphic Content with AI.
Tuesday, December 9, 2025. 10:00 AM – 12:00 PM PST.
Module 3: AI for Video, Campaign Batching, and Workflow Integration.
Monday, December 15, 2025. 10:00 AM – 12:00 PM PST.
Summer Discount: 50% Off
Free Updates for 1 Year
Special Pricing: Regularly $900 is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).
(Click here for Winter and Spring masterclass dates and times.)
Non-profits can ask for an additional 20% discount by contacting us.
Business events are essential in knowledge sharing, innovation, and employee engagement. Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content. Following several years of pandemic-induced virtual events and the de-centralization of the work environment, people have begun to see the role of business events in a new light. With organizations investing in hosted and hybrid events again, marketing organizations must use the latest techniques in social media, email, and video to drive maximum registrations, attendance, and virality.
Are you maximizing the opportunity of events for your organization? Are you marketing your event in a way that stands out from the crowd? In this Hybrid and Online Event Marketing Masterclass, you will learn how to plan and promote your business event, whether it’s taking place online, face-to-face, or in a hybrid format.
Define your event goals precisely and discover how to create networking opportunities, build customer relationships, support your thought leadership positioning, and more. Take away insights and best practice examples from a course instructor, Luan Wise, who has practical experience in organizing, hosting, and speaking at events worldwide.
Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).
Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.
The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.
Quick key takeaways:
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Module 1: Planning Your Event.
Winter 2024—Thursday, January 18, 2024, 9:00 am to 11:00 am PST.
Spring 2024—Tuesday, April 23 18, 2024, 9:00 am to 11:00 am PDT.
Module 2: Promoting Your Event Using Email Marketing and Social Media.
Winter 2024—Thursday, February 1, 2024, 9:00 am to 11:00 am PST.
Spring 2024—Wednesday, May 1, 2024, 9:00 am to 11:00 am PDT.
Special Pricing: Regularly $900 is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).
Description:
Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).
As part of this module, you will receive checklists for event organizers, sponsors, and speakers.
Key Takeaways:
Special Pricing: Regularly $900 is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).
Description:
Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and to keep the momentum going with your community after the event ends.
The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discusses both organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.
Key Takeaways:
In this class, you will learn:
How to Convince Your Boss Why You Should Take this Class:
Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content.
If events are part of your 2024 marketing program, this workshop will share fresh ideas and tactics to help you boost registrations and attendance and achieve your event marketing goals.
The Presentations:
Download Material:
Who is the course for?
The Presenter:

Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
Summer Discount: 50% Off
1 Year of Free Updates
Special Pricing: regularly $900 now 50% off—$450. Enroll here.
In this LinkedIn Advertising Masterclass you will gain the knowledge and skills to effectively leverage paid-for content on LinkedIn, the number one social media platform for B2B marketing.
This course will provide you with valuable insights and real-life examples to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.
Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.
Module 2 will teach you about the best LinkedIn ad formats to use, learn creative top tips and best practices along with how to build, monitor and optimize your campaigns for the best results.
You are invited to participate in the discussion and ask questions throughout each session.
Quick key takeaways:
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Module 1: LinkedIn Advertising Fundamentals.
Pre-recorded online.
Module 2: Managing Successful LinkedIn Advertising Campaign.
Pre-recorded online.
Special Pricing: regularly $600 now 25% off—$450. Enroll here (pre-recorded online).
Description:
Learn how to use LinkedIn’s advertising marketing solution to help you achieve your marketing objectives. Module 1 of this 2-part masterclass will help you understand how the LinkedIn advertising platforms works so you can run campaigns with ease. We will also teach you how to reach your target audience using LinkedIn’s advanced target features.
Key Takeaways:
In this class you will learn:
You will see a demo of the Campaign Manager platform, have the opportunity to create a persona for your target audience, and identify how you can best reach them via LinkedIn advertising.
Special Pricing: regularly $600 now 25% off—$450. Enroll here (pre-recorded online).
Description:
Part 2 of this 2-module masterclass will show you the range of advertising formats available, how to create effective ads, and how to measure campaign success. Step-by-step you will learn how to build your LinkedIn Advertising campaign and optimize it for the best results.
Key Takeaways:
In this class you will learn:
Together we will explore best practice examples of all ad types, from single images to videos, and take part in an engaging discussion on how to view reports, measure success, and optimize campaigns for even better results.
How to Convince Your Boss Why You Should Take this Class:
LinkedIn is the top social media platform for B2B—The B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.
The power of paid social—Social media advertising helps get your message out to more of your target audience. LinkedIn provides opportunities for image ads, video ads, message ads, conversation ads, and *new* thought leadership ads.
Save costs—Reduce wasted ad spend by learning how to run campaigns effectively. Get the results your business needs.
Practical insights—Learn with an industry-recognized practitioner. This course is more than theory, it’s packed full of examples and best-practice advice. You can ask every question you need to!
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.
The Presenter:

Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
Testimonials
The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.

I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!

This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!

Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.

The course was excellent, offering a good mix of best practices and real-world examples.

I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!

The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.

Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.

I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.

Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!

The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”

This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.

This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.

The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.
This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.

Special Fall Pricing: Regularly $1000 is now 50% off—$500. Enroll Here (Prerecorded Online).
Are you struggling to break through the noise on TikTok and Meta? This intensive two-module bootcamp is designed for marketers and creatives eager to elevate their paid social creative strategy.
You’ll gain a fresh perspective on paid social advertising, learning how to integrate cultural insights, platform-specific trends, and performance data to craft high-impact Meta and TikTok ads that capture attention and drive measurable results. This course delivers practical frameworks, real-world tools, and expert methods to decode what works—and why.
This isn’t just about building a content engine, it’s about developing paid creative that earns attention and achieves measurable outcomes. You’ll learn how to use platform behavior and performance signals to inform not just what you make, but why it will work, sharpening your creative decisions to have a tangible impact on business results.
By the end of the two sessions, you’ll have a repeatable system for producing scroll-stopping, conversion-focused creative, a deeper understanding of platform mechanics, and the confidence to link creative execution to business impact and finally see that investment translate into business outcomes.
Learn how to build creative strategies for paid social that are insight-driven rather than instinct-based. This module explores how cultural trends, platform behaviors, and performance signals should inform your creative approach. Discover how to leverage data and audience tools to uncover real creative opportunities, ensuring your ad concepts are proactive and strategic—not just reactive.
This session isn’t just about churning out content; it’s about developing paid creative that commands attention and delivers results.
Key Takeaways
In Module 2, we shift from strategy to execution as we break down how to build, deploy, and measure high-impact paid social creative on Meta and TikTok. This module covers what makes ad creative effective across different formats, how to brief production teams efficiently, and how to avoid common pitfalls that lead to underperforming ads.
We’ll also tackle performance metrics—teaching you how to optimize and iterate based on data that truly matters to your business, rather than vanity metrics.
Key Takeaways
How to Convince Your Boss Why You Should Take this Workshop
This course doesn’t just help you keep up with social media trends—it equips you with the skills to build high-performance, platform-native ad campaigns that drive real business results. You’ll gain strategic frameworks, creative tactics, and measurement expertise to make every Meta and TikTok ad work harder. Whether you’re a creative strategist, lead a paid social team, or manage client campaigns, this masterclass provides the tools and insights to craft attention-grabbing ads that convert. Walk away with a data-backed creative mindset and the confidence to turn strategy into measurable impact, making you an indispensable asset to your team and organization.
Download Material
The Presentations
The Presenter
Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
The next Live Online Bootcamp is coming in Winter Semester 2026. Bookmark this page and check back for course days & times in December.


