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AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

Nano Banana For Marketers: AI Visual Creation Bootcamp

September 23, 2025

Nano Banana: The Next Generation of AI Image Creation for Marketers.

Special Fall Pricing: Regularly $600 is now 50% off—$300. Enroll here.

ENROLL NOW

Fall 2025
Live Online
Dec 8

Are you ready to revolutionize your marketing visuals? This hands-on workshop introduces marketers to Nano Banana, Google’s breakthrough AI image creation model. You’ll discover how to generate brand-consistent visuals, create campaign variations at scale, and simplify production workflows—all without costly photoshoots or endless revisions.

This bootcamp is designed for digital marketers, brand managers, and content creators who want to accelerate creative cycles, improve brand cohesion, and deliver stunning marketing assets faster. Taught by Jonathan Gabay, an award-winning writer and brand strategist, who brings practical expertise in marketing and communications, making complex AI concepts accessible through live builds and real-world examples.

You’ll leave with:

  • Ready-to-use prompt templates.
  • Reference projects for hero images, variation sets and quick retouch flows.
  • Clear guidance to supercharge image creation while meeting governance and brand standards.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

  • Full workshop video recording
  • PowerPoint slides
  • Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Fall 2025
Live Online
Dec 8

What You’ll Learn:

  • Custom brand tuning: Adapt Nano Banana to reflect your company’s unique style.
  • The “Style Weave” method: Lock lighting, palette, and finish across hero images, carousels, and banners.
  • AI product photography: Create photorealistic images of textiles, glass, metal, and reflections—without a studio.
  • Variation at scale: Generate nuanced A/B test sets by changing backgrounds, moods, and colorways while preserving geometry.
  • Governance and brand standards: Build safe, repeatable workflows to ensure compliance and consistency.

Hands-On in the Session:

  • Build a brand-true hero image and create campaign-ready variants.
  • Restage products under new lighting conditions using image-to-image while keeping geometry intact.
  • Experiment with advanced prompts and adapt them for your own campaigns.

We recommend you create a Nano Banana account before this course. You can do so at https://www.nano-banana.ai/


Convince Your Boss.

Nano Banana helps marketers reduce costs, speed approvals, and scale creative output. You’ll leave this workshop with ready-to-use prompt templates, reference projects, and a clear workflow to accelerate image creation while safeguarding brand identity.

The Presentations

  • Live, hands-on sessions focused on your daily content needs.
  • Real tools, real prompts, and real workflows—no fluff.
  • Expert feedback, examples, and try-it-now exercises.
  • Taught by renowned content strategist and AI educator Jonathan Gabay.

Who Should Attend.

Perfect for marketing professionals who want to scale creativity, stay brand-compliant, and maintain high content quality:

  • Digital marketers, brand managers, and content leads who need faster visual output.
  • Agency and in-house teams seeking scalable, AI-powered production.
  • Freelancers and small businesses looking to grow without expanding headcount.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


ENROLL NOW

Fall 2025
Live Online
Dec 8

The content and presentation of this webinar was perfect and specific. A good use of my time.

Brian CharronDirector Marketing and Business Development, VHV Company

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising
Previous Previous Previous Next Next Next

Workshop date and time:

FALL 2025

Monday, December 8, 2025.
10:00 AM – 12:00 PM PST.


ENROLL NOW

Fall 2025
Live Online
Dec 8

September 23, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-09-23 13:17:342025-11-04 13:43:40Nano Banana For Marketers: AI Visual Creation Bootcamp
AI for Digital Marketing, B2B Marketing, Digital Marketing

New Age of B2B Marketing Using AI and Agentic Workflows in Revenue Orchestration

August 04, 2025

Transform Your Funnel with AI, Intent Signals, and Agent Workflows


Special Fall 2025 Pricing: Regularly $1000 is now 50% off—$500. Enroll here (December).

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 02
Mod 2: Dec 12

BUY NOW!

Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

Course Overview:

Today’s B2B buyers operate in the shadows of the “Dark Funnel”—researching anonymously, forming group decisions behind firewalls, and ignoring traditional marketing tactics like gated content and cold outreach. This masterclass helps B2B marketers future-proof their demand generation strategy by using AI and agentic workflows to align with how buyers behave.

This is not a theoretical AI overview. It’s a hands-on, tactical deep dive into orchestrating marketing and sales strategies with AI, intent signals, and workflow automation. Walk away with a full-funnel AI playbook customized to your business and tools like ChatGPT, Drift, 6sense, Zapier, and more.

By the end of this 2-module course, you will:

  • Understand how the Dark Funnel has reshaped the buyer journey — and why MQLs no longer cut it.
  • Reframe your go-to-market plan around intent data, buyer signals, and group decisioning.
  • Learn where and how to deploy AI across every stage of the B2B buying funnel.
  • Build your agentic workflows using tools like ChatGPT, Zapier, Drift, Mutiny, and 6sense.
  • Replace vanity metrics using revenue-aligned dashboards and attribution.
  • Leave with a usable AI-powered go-to-market playbook for your business.

Why your business should invest in this course and AI now:

  1. Legacy marketing is failing in B2B.
  2. AI is here – but most teams don’t know how to use it.
  3. Let’s bring marketing closer to revenue.
  4. Future-proof your Go-to-Market Team.
  5. Tangible business outcomes:
    • Better serve the buying journey.
    • Increased conversion rates.
    • Shortened sales cycles.
    • Increased ROI from Martech stack.
    • Lower CPCs.
    • Enhanced sales & marketing alignment.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

  • Full workshop video recording
  • PowerPoint slides
  • Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 02
Mod 2: Dec 12

BUY NOW!

Prerecorded Online

Module 1 — Beyond the MQL — Helping you rethink B2B marketing in the dark funnel era.

We explore how the Dark Funnel is reshaping buyer behavior, why the traditional funnel is dead, and how to rebuild your go-to-market approach around real intent — not lists of unqualified leads.

You’ll leave with a clear vision of where modern marketing is heading, along with practical examples of what to do instead, and a blueprint to start orchestrating marketing that aligns with today’s buyers.

Key Takeaways:

Part 1 — The buyer has changed — Understand what the dark funnel is and how to respond.

  • Legacy funnel vs dark funnel: What’s broken and why.
  • Why MQLs are misleading and misaligned.
  • Anonymous buyer journeys and team-based purchasing,
  • The new role of trust, timing, and relevance in B2B.

Part 2 : No Forms. No Spam, No Cold Calls — replace outdated tactics with intent-first engagement strategies.

  • The high cost of gated content and personalized outreach.
  • What to do instead: AI Chat, ungated value, intelligent signals.
  • The 5-part GTM framework.
  • Why intent, orchestration, and aligned messaging beat MQLs.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 02
Mod 2: Dec 12

BUY NOW!

Prerecorded Online

Module 2 — AI to Agent: Operationalizing AI across the B2B Funnel.

Understanding AI is no longer enough — today’s B2B marketing teams need to be able to deploy it with precision. There is a gap between theory and action.

In this module, you’ll map your full-funnel journey against AI capabilities, explore top tools by funnel stage, and learn how to create autonomous agents that drive key actions — like lead scoring, content delivery, or SDR handoffs without human intervention. Whether you’re using ChatGPT, 6sense, Drift, or Zapier, this session shows you how to tie them together into a smart, agile, scalable go-to-market motion.


Key Takeaways:

Part 1 — Mapping AI to the Funnel — Where, how, and why deploy AI across each stage of your GTM funnel.

  • Full funnel breakdown: Awareness — Nurture — Conversion — Retention.
  • Matching use cases to funnel gaps — (Seeing low conversion — deploying AI lead scoring).
  • Tool showcase — which AI tools are right for which funnel problems.
  • Live walkthrough of an AI-enhanced buyer journey.

Part 2 — From Prompt to Play — Designing Agentic Workflows — How to build lightweight, autonomous AI agents that take work off your plate and move buyers.

  • What is agentic AI and how is it different from automation?
  • Anatomy of an agent — Role, Trigger, Prompt, Action.
  • How to chain tools to build real agent workflows.
  • Common agent use cases we look at:
    • Lead routing
    • Smart out bounding
    • Content sequencing
    • Intent trigger responders
    • Forecasting and summaries
  • Improve marketing efficiency: Learn how to build AI workflows that reduce manual work, increase accuracy, and free up time for strategy.
  • Boost ROI from existing tools: Discover how to get more value from tools like ChatGPT, 6sense, Drift, and Zapier—tools your company may already be paying for.
  • Align marketing with revenue outcomes: Replace vanity metrics with dashboards that tie your work to sales performance and business impact.
  • Stay ahead of the curve: Gain practical AI skills your peers don’t have yet, helping your team lead—not lag—on innovation.
  • Walk away with a ready-to-deploy playbook: Apply course insights to current campaigns right away, accelerating implementation and proving value fast.

How to Convince Your Boss Why You Should Take this Class:

  • Improve marketing efficiency: Learn how to build AI workflows that reduce manual work, increase accuracy, and free up time for strategy.
  • Boost ROI from existing tools: Discover how to get more value from tools like ChatGPT, 6sense, Drift, and Zapier—tools your company may already be paying for.
  • Align marketing with revenue outcomes: Replace vanity metrics with dashboards that tie your work to sales performance and business impact.
  • Stay ahead of the curve: Gain practical AI skills your peers don’t have yet, helping your team lead—not lag—on innovation.
  • Walk away with a ready-to-deploy playbook: Apply course insights to current campaigns right away, accelerating implementation and proving value fast.

Who Should Attend?

  • Demand generation marketers looking to move beyond outdated MQL models.
  • B2B marketing managers and directors who are seeking to modernize their go-to-market strategy.
  • Marketing operations and RevOps teams focused on systems, automation, and alignment.
  • ABM strategists who need to align outreach with intent signals and buyer behavior.
  • Martech specialists who are tasked with deploying tools like ChatGPT, Drift, 6sense, Zapier, and more.
  • Consultants, agencies, and in-house teams supporting B2B revenue acceleration efforts.
  • Anyone who wants to close the gap between AI theory and actionable marketing execution.

Download Material:

  • Full video recordings with slides and instructor audio.
  • Complete slide deck in PDF format, including checklists and examples.

The Presentations:

  • The workshops are live so that you can ask your questions about specific B2B demand generation challenges.
  • All DMAnc.org workshops are recorded so that you can revisit the material at your convenience.
  • Step-by-step instructions with numbered lists so you can implement these techniques yourself.
  • Included are numerous real-world examples and case studies showing measurable results.

The Presenter:

Komal Helyer

Komal is Managing Director at global CRM agency Profusion, and an award-winning Fractional CMO. She has over 23 years of experience in email, martech, and digital marketing. Previously VP of Marketing at Pure360, Komal now spearheads the go-to-market, retention, and brand strategies for many B2B, eCommerce, Financial, and Travel businesses and agencies.

A passionate digital marketer, Komal is also Chair of the DMA Email Council. As a key industry thought leader and events speaker, Komal is a sub-editor @ The Modern Retail and writes for many other publications, including Forbes. She is also the judge at many prestigious awards, including the DMA Awards & eCommerce Awards. She’s proud to be an instructor for the Institute of Direct Marketing (IDM) and the DMAnc.org, teaching numerous marketing courses including B2B Marketing, Digital CRM, and Email Marketing.


ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 02
Mod 2: Dec 12

BUY NOW!

Prerecorded Online

The instructor was a wealth of knowledge, and you could clearly tell that she was excited to share it with us.

Michael GarroMarketing Manager

The presenter provided up-to-date, usable information that we could bring back to our daily jobs to improve our productivity and marketing efforts. This class was extremely informative.

Cara ParsonsDirector of Marketing, All Star Software Systems
Previous Previous Previous Next Next Next

Workshop dates and times:

FALL 2025 (December)

Module 1: Beyond the MQL – Helping you rethink B2B marketing in the dark funnel era.
Tuesday, December 2, 2025
9:00 a.m. to 11:00 a.m. PST

Module 2: AI to Agent: Operationalizing AI across the B2B Funnel.
Friday, December 12, 2025
9:00 a.m. to 11:00 a.m. PST

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 02
Mod 2: Dec 12

BUY NOW!

Prerecorded Online

August 4, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-08-04 15:40:492025-10-11 20:12:32New Age of B2B Marketing Using AI and Agentic Workflows in Revenue Orchestration
AI for Digital Marketing, Digital Marketing, Search Marketing & Data Analytics

SEO for the New Age of AI Masterclass

July 27, 2025

Transform Your SEO Strategy for the Age of AI

Special Fall Pricing: Regularly, $1,200 is now 50% off—$600. Enroll here (Nov/Dec).

ENROLL NOW

Fall 2025
Live Online
Mod 1: Nov 12
Mod 2: Nov 19
Mod 3: Dec 03

BUY NOW!

Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Overview

Search engines are no longer just link directories; they are becoming AI-powered engines that summarize content for users,  sometimes without sending them to your website. As a result, traditional keyword-centric SEO methods are becoming obsolete in an increasingly zero-click world.

In this comprehensive course, you will learn how to create content that will get picked up by AI summaries on Google and Bing. This course shows you how to make your content visible and relevant in a world where AI is becoming the new gatekeeper.

What about traditional SEO? Google still shows traditional search and links for now. We’ll cover the key issues to maintain traditional SEO in our current hybrid AI and traditional link environment.

Key takeaways

  • Understand the shift from keyword-based SEO to AI-driven summaries.
  • Learn how Google and Bing AI find and generate content.
  • Discover how to format and structure your content to appear in AI summaries.
  • Learn how to use AI to create content that is highly relevant to your target audience.
  • Learn how to maintain your traditional SEO while preparing for the AI future.
  • Understand how to build authority and leverage external data sources.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

  • Full workshop video recording
  • PowerPoint slides
  • Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Nov 12
Mod 2: Nov 19
Mod 3: Dec 03

BUY NOW!

Prerecorded Online

Module 1: How to Create AI-Readable Content

We’ll start by showing the difference between traditional SEO and the new SEO for AI. You’ll learn how AI identifies every user based on their history, location, and many other factors, and then analyzes the user’s query to understand what they want. Knowing how this works, you’ll be able to write your content so the AI can find what it’s seeking. You’ll see how to structure pages, sections, and sentences so they are compatible with the AIs.

Key Takeaways:

  • We’ll discuss the difference between traditional SEO and AI summaries. There are changes in methods, tools, goals, and metrics. Keywords, SERPs, and customer click tracking will begin to disappear. The AI summaries will go beyond the traditional methods.
  • You’ll learn how AI identifies every user by history, location, and many other factors, and then analyzes the user’s query to understand what they want.
  • You can use your target audience to create a virtual persona to help you write content that’s relevant to them. This also lets you monitor what the AI says about you.
  • Google and Bing AI then launch hundreds of subqueries to find all relevant information. These look for passages (a few words of text), not sentences or pages (which is why links or page rank don’t exist for AI).
  • Knowing how this works, you’ll be able to write your content so the AI can find what it’s seeking. We’ll see how to structure pages, sections, and sentences so they are compatible with the AIs. You’ll see prompts to guide you through this process.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Nov 12
Mod 2: Nov 19
Mod 3: Dec 03

BUY NOW!

Prerecorded Online

Module 2: Building Content for Your Target Audience

Now that you know how Google AI works and what it’s doing, we’ll look at how to customize your content. The goal is to make it easy for AIs to read and use your data. Google and Bing AI use your organization’s data to create highly personalized content in all modalities (text, image, video, and audio) in 100 languages. This module focuses on writing for AI. Along with style, there are ways to structure your content. This lets AI find your information for its summaries. You can also use this to create more content with the help of AI.


Key Takeaways:

  • We start with advanced prompt engineering. Based on FAQs from OpenAI, Google, Microsoft, and Anthropic, you’ll see how to develop a Master Prompt that tells the AI what to do: its role, the task, the context, and more. The result is a ten- to twenty-page prompt that you can use to create highly customized web pages, marketing materials, images, audio, video, and more, addressing specific target audiences.
  • Master Prompts lets you use the idea of Pillar-and-Cluster to write pages and subtopics for your target audiences. The AI stays on topic and quickly writes all pages.
  • This module shows you how to use AI to create content that is highly relevant to your target audience.
  • You can also use structural clarity, semantic similarity, triples, and other ideas to improve your text for the AI.
  • Websites can be structured with Knowledge Graphs and JSON-LD, Schema, Markdown, API, Model Context Protocol (MCP), and XML. We’ll go through these and how to use them. You’ll see examples with clear and simple descriptions, so you’ll be able to use these.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Nov 12
Mod 2: Nov 19
Mod 3: Dec 03

BUY NOW!

Prerecorded Online

Module 3: Build Authority on Google and Beyond

With Google’s increasing use of AI — especially the Search Generative Experience (SGE) and its advanced ranking systems—authority has become even more crucial in SEO. Authority refers to the trustworthiness and expertise of your website or content in a specific subject area. Google uses this concept as part of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This module teaches you how to present your organization’s voice and value to your target audience, enabling them to find you through AI search.


Key Takeaways:

  • The AIs prefer pages with authority and expertise. We’ll show you how the idea originated and how to build your authority.
  • Organizations can produce content by experts with experience, be cited in reliable sources, and get backlinks from authoritative sites. We’ll examine how this works and how you can implement it.
  • Organizations can also add their data to indexes such as Common Crawl, Google Knowledge Graph, Wikipedia, Wikidata, and more. We’ll examine datasets and indexes, as well as how to add your data.
  • Several technical ideas in traditional SEO are helpful for SEO with AI. You identify and resolve broken issues, including broken links, incorrect links, loops, redirect chains, and other errors.
  • You’ll see a bit of code that you can paste into your Google Analytics 4.0 (GA4) to see which AI sends visits to your website.
  • We’ll also briefly cover agentic AI, a new set of AI tools that are transforming B2C and B2B commerce. Large retail stores, airlines, hotels, banks, credit cards, and so on are rapidly adding agentic AI capability to their websites, which means your AI agents can talk with their AI agents to research, evaluate, and buy products and services. We’ll look at what this means so you can start adding agentic to your site. You can start to prepare your site for this.
  • Traditional SEO isn’t gone just yet. Google and Bing continue to show traditional results, so we’ll cover what you can do to maintain your presence in those searches.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Nov 12
Mod 2: Nov 19
Mod 3: Dec 03

BUY NOW!

Prerecorded Online

How to Convince Your Boss Why You Should Take this Class:

  • The course teaches cutting-edge strategies to maintain and grow your brand visibility in a rapidly changing digital environment.
  • You’ll learn actionable techniques that help your organization stay competitive while reducing dependency on outdated SEO tactics.
  • Gain practical skills to position your content for maximum impact across AI-driven channels, protecting your organic traffic and brand authority.

The Presentations: Live or On-Demand

  • The presentation is both live and on-demand (recorded).
  • The live presentations let you ask your questions and get answers immediately.
  • Take the recorded presentations if the schedule doesn’t fit your calendar.
  • Step-by-step instructions are in numbered lists, complete with links to do this yourself.
  • The course includes illustrations and examples you can copy, edit, and use in your work.
  • You’re welcome to ask follow-up questions by email.

Download Material:

  • Recorded video of the presentation with slides and audio.
  • All PowerPoint presentations as PDFs.
  • Step-by-step instructions in numbered lists with links and checklists.

Who Should Attend

This course is designed for marketing professionals, SEO specialists, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.

The Presenter:

Andreas Ramos

Andreas Ramos head shot












Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

  • Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
  • Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
  • Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
  • Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
  • Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
  • In Palo Alto since 1992.
  • Master’s degree from Universität Heidelberg, Germany.
  • Website is https://andreas.com (online since 1994).
  • Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Nov 12
Mod 2: Nov 19
Mod 3: Dec 03

BUY NOW!

Prerecorded Online

These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.

Crystal SchwartzDirector of Marketing, Pine Village

I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.

Anna PlehnEcommerce Marketing Manager, ViewSonic

This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.

Amanda PruynDigital Specialist, Progressive Medical

Eye-opening! There’s so much I need to do and check on our eCommerce site!

Lily HunterSenior Product Manager, eCommerce and Supplies, Roland DGA

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America
Previous Previous Previous Next Next Next

Workshop dates and times:

FALL (November/December)

Module 1: How to Create AI-Readable Content.
Wednesday, November 12, 2025, from 9:00 a.m. to 11:00 a.m. PST.

Module 2: Building Content for Your Target Audience.
Wednesday, November 19, 2025, from 9:00 a.m. to 11:00 a.m. PST.

Module 3: Build Authority on Google and Beyond.
Wednesday, December 3, 2025, from 9:00 a.m. to 11:00 a.m. PST.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Nov 12
Mod 2: Nov 19
Mod 3: Dec 03

BUY NOW!

Prerecorded Online

July 27, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2025-07-27 18:10:392025-10-11 18:06:21SEO for the New Age of AI Masterclass
AI for Digital Marketing, Digital Marketing

AI Copilot Bootcamp for Marketers

July 20, 2025

Supercharge Your Marketing with Microsoft Copilot

Special Fall Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (December series).

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 5
Mod 2: Dec 12

BUY NOW

Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Most businesses already use Microsoft 365, yet they barely scratch the surface of its AI capabilities. This course will help you turn Word, PowerPoint, Excel, and Teams into AI co-pilots that write sharper copy, build compelling presentation decks on demand, and reveal practical data insights in seconds.

Key takeaways:

  • Copilot vs ChatGPT: Understand strengths, limitations, and best-use cases for each.
  • Key features of Copilot across the Microsoft 365 suite.
  • Prompting basics: Write effective, context-aware prompts inside Word, Excel, and PowerPoint.
  • How Copilot fits into your current marketing workflow (without needing a rebuild).
  • Prompt Copilot in PowerPoint to build, revise, and visualize slides fast.
  • Use Copilot in Excel to analyze trends, clean data, and create dashboards.
  • Draft content with Copilot in Word using tone-adjustment and brand alignment.
  • Combine Copilot with ChatGPT, Gemini, or Claude for more intelligent, tailored outputs.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

  • Full workshop video recording
  • PowerPoint slides
  • Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 5
Mod 2: Dec 12

BUY NOW

Prerecorded Online

Module 1: Copilot vs ChatGPT: What Marketers Need to Know.

Overview:

This module introduces Microsoft Copilot’s key features and compares them with those of ChatGPT, Claude, and Gemini. Discover where Copilot excels, how to prompt like a pro within Microsoft apps, and tips to make smarter AI choices based on your goals and context.

Key Takeaways:

  • Copilot vs ChatGPT: Understand strengths, limitations, and best-use cases for each.
  • Key features of Copilot across the Microsoft 365 suite.
  • Prompting basics: Write effective, context-aware prompts inside Word, Excel, and PowerPoint.
  • How Copilot fits into your current marketing workflow (without needing a rebuild).

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Fall 2025
Live Online
Mod 1: Dec 5
Mod 2: Dec 12

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Prerecorded Online

Module 2: Copilot Advanced & Hybrid Workflows.

Overview:

This is where Copilot transitions from a handy add-on to an always-on strategist. Discover how to use Copilot as an everyday assistant across your Microsoft toolkit, drafting decks, analyzing data, summarizing meetings, and even blending Copilot with ChatGPT or Gemini for hybrid AI workflows.


Key Takeaways:

What You’ll Learn:

  • Prompt Copilot in PowerPoint to build, revise, and visualize slides fast.
  • Use Copilot in Excel to analyze trends, clean data, and create dashboards.
  • Draft content with Copilot in Word using tone-adjustment and brand alignment.
  • Streamline meetings and messages with Copilot in Teams.
  • Combine Copilot with ChatGPT, Gemini, or Claude for more intelligent, tailored outputs.

How to Convince Your Boss Why You Should Take This Class

Most businesses already pay for Microsoft 365 yet they barely scratch the surface of its AI capabilities. This bootcamp helps you unlock real ROI on existing tools by mastering Copilot for marketing, without needing extra apps or risky plugins.

You’ll leave with:

  • A full prompt toolkit for Microsoft AI.
  • Step-by-step strategies to enhance marketing performance using Word, Excel, and PowerPoint.
  • The confidence to explain and demonstrate the value of Copilot to your team or manager.
  • The skills to mix Copilot with external AIs like ChatGPT or Gemini, safely and effectively.

Download Material:

  • Workshop Recording – Watch back anytime with full access to slides and tools.
  • PDF of the presentation – Check your notes whenever you need.

Who should attend?

Whether you work in B2B, B2C, nonprofit, or agency environments, this course gives you actionable skills and frameworks to integrate Microsoft Copilot into your daily marketing workflow.

This course is designed for marketers at all levels who are ready to leverage AI tools already available within their organization to boost productivity, sharpen communication, and accelerate campaign delivery. You’ll benefit from this bootcamp if you are:

  • A digital marketer looking to streamline content creation using AI tools in Word, PowerPoint, and Excel.
  • A marketing manager or team leader seeking to enhance performance without purchasing new software.
  • A content creator or copywriter aiming to improve efficiency and creativity through AI-driven drafting and editing.
  • A data analyst or strategist who wants to analyze trends, clean data, and build reports more quickly.
  • A marketing operations professional interested in integrating Copilot with current workflows and external tools like ChatGPT.
  • A business owner or entrepreneur exploring practical ways to get more ROI from Microsoft 365.
  • A marketer new to AI who needs a fast, safe, and practical entry point into AI-enhanced productivity.
  • A Microsoft 365 user is unsure of how to activate or maximize Copilot capabilities.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


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Fall 2025
Live Online
Mod 1: Dec 5
Mod 2: Dec 12

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Prerecorded Online

This course provided a great overview of CoPilot and time to apply the learnings. I left the class excited to immediately begin a plan to adopt CoPilot within my day-to-day work.

Rebecca HirschAVP, Marketing Communications, Argo Group

If you want to learn more about Copilot, Jonathan can share insights on how it can help you improve your productivity!

Kari SwansonActivations Manager, Univision
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Workshop dates and times:

FALL 2025 (December Series)

Module 1: Copilot vs ChatGPT: What Marketers Need to Know.
Friday, December 5, 2025, from 10:00 a.m. to 12:00 p.m. PST.

Module 2: Copilot Advanced & Hybrid Workflows.
Friday, December 12, 2025, from 10:00 a.m. to 12:00 p.m. PST.


ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 5
Mod 2: Dec 12

BUY NOW

Prerecorded Online

July 20, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2025-07-20 19:28:592025-09-12 14:29:14AI Copilot Bootcamp for Marketers
AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

Leadership Bootcamp for AI‑Powered Marketing Teams

July 10, 2025

Marketing Leadership in the Age of Generative Intelligence

Special Fall Pricing: Regularly $600 is now 50% off—$300. Enroll Here (Prerecorded Online).

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Prerecorded Online

Course Overview

Artificial Intelligence is rewriting marketing playbooks almost weekly—but the real differentiator isn’t another chatbot or dashboard; it’s how well your marketing team harnesses AI. This live, three‑hour workshop equips marketing managers and directors with a straightforward system to hire AI‑ready talent, upskill existing staff, set clear policy guardrails, and retain high performers. Packed with practical frameworks and generous Q&A, you’ll leave ready to upskill and NEW skill your crew.

Live Online Format: live online with recording for on‑demand replay. No breakout exercises—just focused instruction, demonstrations in ChatGPT, and open Q&A.

Quick Takeaways

  • Build an AI‑Readiness Scorecard to evaluate company, department, and candidate preparedness in minutes.
  • Draft a one‑page AI policy by running our Policy‑Template Prompt in ChatGPT.
  • Map the right AI tasks to each marketing role using a Role‑Based AI Task Matrix.
  • Spot and correct unproductive or non‑compliant AI usage before it damages brand or data.
  • Design career paths that keep newly upskilled talent engaged and off recruiters’ radar.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

  • Full workshop video recording
  • PowerPoint slides
  • Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.


Managing AI‑Powered Marketing Teams (3-hours)

What We’ll Cover

In this high‑impact session, Jim Sterne guides you through the full employee lifecycle—recruiting, onboarding, performance, and retention—through an AI lens. You’ll learn to recognize genuine AI fluency in interviews, help accelerate AI ramp‑up, and embed lightweight policies that protect intellectual property without stifling speed. We cover policy, productivity, and future‑proofing your staff, so you leave with tactics that drive immediate results.

KeyTakeaways

  1. Hire for AI Fluency – 5 interview questions and a mini assignment that reveal true prompt‑craft skill.
  2. Task & Role Alignment – Use the Role‑Based AI Task Matrix to assign content, demand‑gen, analytics, and ops workflows appropriately.
  3. One‑on‑One System – Implement a framework to keep each direct report focused on the right (measurable) goals.
  4. Remote Leadership Routines – Learn how to use the weekly planning call, brief daily touchpoints, and monthly pulse survey to maintain trust in dispersed teams.
  5. Guardrails Without Bottlenecks – Deploy a lightweight approval flow, watermarking, and prompt logging to manage risk.
  6. IP Protection Playbook – Ensure custom prompts, agents, and automations stay with the company when staff move on.
  7. Retention & Growth Paths – Promote leaders, reward achievers, and re‑skill potential “cheaters” into new AI‑centric roles.
  8. Emerging Roles Radar – Preview 22 new AI‑enabled job titles and how they fit into future team structures.

What You’ll Bring Back to Your Organization

  • A clear blueprint to integrate AI into marketing workflows without creating shadow‑IT headaches.
  • Ready‑made templates that cut weeks off policy drafting and team training.
  • Confidence to coach, not micromanage, AI usage—boosting output and morale simultaneously.

The Presentations

All DMAnc workshops are delivered live via Zoom. You’ll receive login details upon registration and the session recording within 24 hours, along with the slide deck and all templates referenced in class.

Download Material

  • AI‑Readiness Scorecard – company, department, and hiring editions.
  • Policy‑Template Prompt – generates a first‑draft AI policy in under five minutes.
  • Role‑Based AI Task Matrix – editable worksheet mapping tasks to roles.
  • 1‑on‑1 Worksheet – goal‑setting and KPI tracker.
  • Remote Leadership Checklist – routines that build trust and accountability.
  • 30‑Day Action Roadmap – step‑by‑step implementation guide.

Who should attend?

  • Marketing directors, managers, and team leads looking to guide their teams through the AI transition confidently.
  • CMOs, VPs of Marketing, and senior leaders who want to set clear AI policies, improve talent retention, and future-proof their department.
  • HR and operations professionals supporting marketing who need to understand AI’s impact on team structures and roles.

How to Convince Your Boss Why You Should Take this Workshop

  • You’ll learn practical frameworks to improve team productivity and reduce operational risks from improper AI use.
  • You’ll return with ready-to-implement tools—scorecards, policy prompts, and role task matrices—that save time and money on outside consultants.
  • You’ll be equipped to drive higher morale and retention by creating clear AI upskilling paths and growth opportunities.
  • You’ll gain insights to keep your team competitive and your brand protected in an AI-driven marketplace.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

  • Next-Level ChatGPT for Marketers Masterclass
  • What Does Generative AI Mean for Marketing Analytics?
  • Creating a Generative AI Adoption Roadmap
  • Care and Feeding of Digital Analysts
  • Introduction to AI for Marketers
  • AI in Marketing, a To-Do List
  • Mastering Marketing Analytics
  • Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn


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Prerecorded Online

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property
Previous Previous Previous Next Next Next

Workshop dates and times:

Next Live course coming in the Winter Semester 2026. Bookmark this page and check back in December for the next live online date.

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Prerecorded Online

July 10, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-07-10 13:52:212025-11-03 14:32:35Leadership Bootcamp for AI‑Powered Marketing Teams
AI for Digital Marketing, Digital Marketing, Organic & Paid Social Media

AI Essentials for Social Media Bootcamp: Planning, Content & Analytics

June 30, 2025

Work smarter with AI: Save time, spark creativity, and deliver better results on social.

Special Fall Pricing: Regularly $600 is now 50% off—$300. Enroll here (December).

ENROLL NOW

Fall 2025
Live Online
Dec 9

BUY NOW

Prerecorded Online

Course Introduction

AI is transforming how we approach social media marketing. This practical, 2-hour course will guide you through the essentials of using AI to support your role in social media marketing, including research and planning, content creation, and reporting.

Whether you’re feeling overwhelmed by new tools or curious about how to work smarter, not harder, this session will help you confidently integrate AI into your social media role.

We will look at a range of AI tools, including ChatGPT, Claude, Lately, Descript, Meta AI, and more.

By the end of this session, you’ll walk away with a clear understanding of how AI can support every stage of your social media workflow. You’ll learn how to speed up content calendar creation, generate fresh ideas, and structure campaigns using AI prompts that reflect your brand voice. When it comes to content creation, you’ll gain practical tips on writing engaging captions, adapting tone of voice, and repurposing content efficiently with AI support — all while keeping your human creativity at the core. You’ll also discover tools to generate on-brand images and short-form videos in minutes. Finally, we’ll show you how to automate your reporting and extract meaningful insights from your analytics, so you’re not just measuring what happened, but understanding what to do next.

You’ll leave equipped with tools and takeaways you can start using immediately, whether you’re building your next campaign or reviewing the last one.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

  • Full workshop video recording
  • PowerPoint slides
  • Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.


Key Takeaways:

In this course, you will learn how to:

  • Understand the key AI tools relevant to social media marketing.
  • Learn how to use AI to support strategic content planning.
  • Explore AI-powered content generation (text, image, and video basics).
  • Discover how AI can speed up reporting and provide deeper insights.
  • Identify best practices, limitations, and ethical considerations.
  • Gain quick wins you can immediately implement.

How to Convince Your Boss Why You Should Take this Class:

Boost Efficiency and ROI:
This course will show me how to utilize AI tools to streamline content planning, creation, and reporting, saving time and improving results without increasing the budget.

Make Smarter, Data-Driven Decisions:
Learn how to use AI-powered analytics to uncover deeper insights from your social media performance, helping refine your strategy based on what’s actually working.

Immediate, Practical Takeaways:
The course is only 2 hours and packed with actionable tips you can implement straight away to enhance how you use social media for your organization.

The Presentations:

  • The workshop is live, so you can ask your questions.
  • Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
  • If you have questions after the class, you’re welcome to email the instructor.

Download Material:

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who Is This Course For?

  • Social media marketers and managers looking to enhance productivity.
  • Content creators seeking inspiration and efficiency.
  • Marketing professionals curious about AI’s role in campaign planning and analysis.
  • Small business owners managing their own social media.
  • Anyone new to AI who wants a practical, jargon-free introduction to using it effectively.

The Presenter:

Luan Wise










Luan Wise teaches the Linked Advertising, Instagram, and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit, and more. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is the author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise


ENROLL NOW

Fall 2025
Live Online
Dec 9

BUY NOW

Prerecorded Online

If you are not sure how AI fits into your marketing role, this session breaks it out in a practical way. You’ll leave feeling more comfortable and inspired to explore and use AI tools.

Allison HedrickMarketing Manager, Enrichment Federal Credit Union

I highly recommend the workshops by DMANC. Fanstastic instructors who are willing to answer your questions and explain past what is on the slides.

Katie ArmstrongBranding & Communications Specialist, AKS Engineering & Forestry
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Workshop date and time:

FALL 2025 (December)

1-Module Course.
Tuesday, December 9, 2025.
9:00 a.m. to 11:00 a.m. PST.

ENROLL NOW

Fall 2025
Live Online
Dec 9

BUY NOW

Prerecorded Online

June 30, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-06-30 09:19:242025-09-26 09:11:23AI Essentials for Social Media Bootcamp: Planning, Content & Analytics
AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

AI Image and Video Creation for Marketers Bootcamp

June 16, 2025

Build compelling visuals using today’s most powerful AI tools.


Special Fall Pricing: Regularly $1,200 is now 50% off—$600. Enroll here (December series).

Note: The October 3, 7, and 14, 2025 course modules have been rescheduled to the December series dates below.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 16
Mod 2: Dec 18
Mod 3: Dec 19

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Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Overview

This hands-on bootcamp is designed for marketers who need to produce high-performing visuals—fast, on-brand, and legally compliant. You’ll gain practical experience with essential tools like ChatGPT, Midjourney, Veo 3, Kling, SORA, RunwayML, Canva, and Adobe Firefly.

You’ll leave with:

  • Reusable prompts and brand-safe templates.
  • A streamlined visual content workflow.
  • A practical understanding of image rights and compliance.
  • Skills to create and scale marketing visuals with confidence.

No design experience needed—just results.

What You’ll Learn

  • Build compelling visuals using today’s most powerful AI tools.
  • Maintain brand consistency across formats and platforms.
  • Engineer effective prompts tailored for marketers.
  • Create for social, email, web, ads, and emerging AI video formats.
  • Understand AI image rights, disclosure rules, and safe usage.
  • Speed up content creation with automation and templates.
  • Use campaign performance data to refine prompts and visuals.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

  • Full workshop video recording
  • PowerPoint slides
  • Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

Module 1: AI Visual Essentials–From Zero to Hero.

Get set up fast and learn to turn briefs into brand-aligned AI images.

  • Understand model strengths, quirks, and creative boundaries.
  • Learn prompt basics using marketer shortcut templates.
  • Apply style guides and brand palettes for visual consistency.
  • Practice building your first campaign with real-time feedback.

Key Takeaways:

  • Set up your visual workflow in under 30 minutes.
  • Translate briefs into actionable prompts.
  • Create brand-safe visuals from your assets.
  • Troubleshoot common generation errors.

Module 2: High-Impact Social & Campaign Visuals (Static & Motion).

Explore tools and tactics that generate attention and conversions.

  • Discover the design psychology behind what works.
  • Deep dive into platform-specific tools: ChatGPT, Midjourney, Firefly, Canva, Veo 3, RunwayML, Kling, and SORA.
  • Produce and test a full visual campaign across social, web, and email.

Key Takeaways:

  • Create visuals that stop the scroll and spark engagement.
  • Match the right AI tool to each campaign goal.
  • Repurpose creative assets across formats and channels.

Module 3: Workflow, Legal, and Scaling for Teams.

Learn how to scale production, stay compliant, and manage assets efficiently.

  • Automate workflows from prompt to deployment.
  • Apply copyright, watermarking, and disclosure best practices.
  • Store and manage assets securely.
  • Develop shareable workflows for teams and agencies.
  • Use analytics to refine visuals and improve results.

Key Takeaways:

  • Batch and update content at scale.
  • Maintain legal compliance in every visual.
  • Collaborate and manage assets across teams.
  • Use data to drive ongoing creative improvement.

Who Should Attend?

  • Digital marketers, brand managers, and content leads who need faster visual output.
  • Agency and in-house teams seeking scalable, AI-powered production.
  • Freelancers and small businesses looking to grow without expanding headcount.

How to Convince Your Boss Why You Should Take this Class:

  • Cut creative production time and costs.
  • Create high-performing, brand-safe content across platforms.
  • Maintain visual consistency with locked styles, fonts, and colors.
  • Scale up production without hiring additional creatives.
  • Stay compliant with AI image rights and disclosure rules.
  • Improve campaign ROI using data-driven creative iterations.
  • Apply workshop tools and templates immediately—no prior experience needed.

The Presentations:

  • Live, hands-on sessions focused on your daily content needs.
  • Real tools, real prompts, and real workflows—no fluff.
  • Expert feedback, examples, and try-it-now exercises.
  • Taught by renowned content strategist and AI educator Jonathan Gabay.

Download Resources:

  • Workshop recording with lifetime access.
  • PDF slide deck with prompt templates, style guides, and case studies.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 16
Mod 2: Dec 18
Mod 3: Dec 19

BUY NOW

Prerecorded
Online

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising
Previous Previous Previous Next Next Next

Workshop dates and times:

FALL 2025 (December Series)

Module 1: AI Visual Essentials–From Zero to Hero.
Tuesday, December 16, 2025. 10:00 AM – 12:00 PM PST.

Module 2: High-Impact Social & Campaign Visuals (Static & Motion).
Thursday, December 18, 2025. 10:00 AM – 12:00 PM PST.

Module 3: Workflow, Legal, and Scaling for Teams.
Friday, December 19, 2025. 10:00 AM – 12:00 PM PST.


ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 16
Mod 2: Dec 18
Mod 3: Dec 19

BUY NOW

Prerecorded
Online

June 16, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2025-06-16 07:37:242025-09-30 20:16:11AI Image and Video Creation for Marketers Bootcamp
AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

Using ChatGPT for Website Optimization

May 14, 2025

Leverage ChatGPT to enhance website performance, improve SEO rankings, and optimize conversions.

Special Fall Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (December series)

ENROLL NOW

Winter 2025
Live Online
Mod 1: Dec 9
Mod 2: Dec 16

BUY NOW

Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

Knowing how to effectively use ChatGPT for website optimization gives you a significant competitive advantage. Learn practical, actionable strategies to improve content quality, user experience, and search visibility through AI assistance. This live, online, hands-on masterclass shows you step-by-step how ChatGPT can drive real improvements in your website’s performance.

Harness ChatGPT as your personal conversion optimization assistant. Whether you’re new to AI or have already built a custom GPT, you’ll gain tactical, in-class experience using ChatGPT to make data-driven changes that lift conversions.

What You’ll Learn:

  • Audit with AI, Not Assumptions: Use ChatGPT to quickly audit webpages for clarity, relevance, and persuasion—pinpointing friction points and missed opportunities that may be costing you conversions.
  • Write Copy that Converts: Generate and refine on-brand website copy (headlines, value propositions, calls-to-action, etc.) in a fraction of the time, using proven copywriting frameworks (AIDA, PAS) adapted into ChatGPT prompts.
  • Turn Data into Decisions: Integrate insights from analytics tools into your prompts to prioritize high-impact site changes based on user behavior and drop-off points.
  • Personalize & Test at Scale: Rapidly create content variations for different audience segments and brainstorm A/B test ideas with AI, enabling continuous optimization and learning.
  • Efficiency without Compromise: Speed up your workflow with ready-made prompt templates and checklists (provided), while ensuring AI outputs stay accurate, accessible, and aligned with your brand’s voice and ethics.
    • Take the guesswork out of optimization.
    • Skip blank-page anxiety.
    • Move faster without sacrificing quality.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

  • Full workshop video recording
  • PowerPoint slides
  • Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Winter 2025
Live Online
Mod 1: Dec 9
Mod 2: Dec 16

BUY NOW

Prerecorded Online

Module 1: ChatGPT Tactics for Immediate Website Conversion Gains.

Description:
This first two-hour module focuses on quick wins and content enhancements using ChatGPT to boost your website’s conversion rate. You’ll learn how to audit your existing pages through the eyes of an AI-driven “conversion coach” and instantly apply improvements.

From rewriting a confusing headline to fine-tuning a call-to-action, this session demonstrates how to get tangible CRO (Conversion Rate Optimization) results during class. It’s a hands-on experience—bring a landing page or product page from your site and be ready to walk away with improved copy and an actionable optimization checklist you can use the very next day.

What You’ll Learn in this Module:

  • How to use ChatGPT to analyze existing content gaps and opportunities.
  • Techniques for developing content that ranks for multiple related key phrases.
  • Methods for crafting AI-assisted meta descriptions and title tags that improve CTR.
  • Ways to maintain brand voice consistency while leveraging AI writing assistance.
  • Practical applications of AI for competitive analysis.
  • How to avoid common AI content pitfalls that can hurt SEO performance.

Key Takeaways:

AI-Assisted Page Audits

  • Conversion Audit via ChatGPT: Learn prompt techniques to have ChatGPT evaluate your webpage content and layout for conversion blockers (unclear messaging, buried value propositions, form friction) and suggest fixes in plain language.
  • User Perspective Simulation: Use ChatGPT to simulate a first-time visitor or specific customer persona reviewing your page, revealing points of confusion or hesitation that you might overlook.

High-Impact Copywriting

  • Instant Copy Upgrades: Generate multiple versions of key page copy—headlines, subheads, product descriptions, even form field text—that grab attention and address customer pain points. You’ll use AI to apply classic persuasive formulas to your own content.
  • Tone and Voice Alignment: Master prompt strategies for tweaking the tone, style, or reading level of your copy to better resonate with your audience while staying true to your brand voice.
  • Calls-to-Action that Click: Brainstorm compelling CTAs and value propositions with ChatGPT’s help. Refine generic phrases into specific, action-oriented text that drives clicks—all with just a few prompt iterations.

Hands-On Practice & Tools

  • Live Page Makeover: Participate in an in-class exercise where we optimize a sample landing page in real-time (using one from our class—it could be yours). You’ll follow along as the instructor uses ChatGPT to identify issues and implement improvements, then repeat the process on your own page with guidance.
  • CRO Checklist (Downloadable): Use a ready-to-use Website CRO Checklist during the session to ensure every critical element—from headlines and copy to visuals and trust signals—is reviewed and improved. This checklist (included in your resource pack) helps you systematically apply ChatGPT’s suggestions to any page.
  • Prompt Templates: Leave with a set of proven ChatGPT prompt templates for tasks like page audits, copy rewrites, and FAQ generation. These plug-and-play prompts save you time and provide a reliable starting point for optimizing any webpage via ChatGPT.

ENROLL NOW

Winter 2025
Live Online
Mod 1: Dec 9
Mod 2: Dec 16

BUY NOW

Prerecorded Online

Module 2: Advanced ChatGPT Techniques – Deep Research, Custom GPTs, and Sustained Optimization.

Description:
In this second two-hour session, we go beyond quick wins and show you how to turn ChatGPT into a true optimization partner—one that helps you think smarter, write faster, and continuously improve your website based on real audience needs.

You’ll explore how to guide ChatGPT through deep research tasks, craft smarter prompts that yield more strategic answers, and even train Custom GPTs to reflect your brand, customers, and site goals. Whether you’re trying to refine a pricing page, rework an About page, or create a set of variant landing pages for testing, this module helps you do it all—using just ChatGPT and smart prompt strategy; no code or extra tools required.

This is where ChatGPT becomes more than a writing tool—it becomes your strategic co-pilot.


Key Takeaways:

Deep Research with ChatGPT

  • Audience Discovery: Learn how to use ChatGPT to synthesize insights about your audience’s motivations, objections, and preferences—based on reviews, testimonials, competitor sites, and even your own FAQs. Great website copy starts with empathy, and ChatGPT helps you accelerate the research process.
  • Competitor Comparison Prompt ChatGPT to review and contrast multiple competitor websites, surfacing tone, structure, offers, and positioning differences. Use these insights to sharpen your own unique value proposition and strengthen your site’s differentiation.
  • User Journey Mapping (AI-Assisted) Walk through how to build a customer journey map or funnel outline using ChatGPT—identifying gaps in messaging or UX friction that may be hurting conversions.

Advanced Prompt Engineering

  • Chained Prompting: Practice multi-step prompting techniques where you guide ChatGPT through a sequence (e.g., brainstorm → analyze → rewrite) to improve content sophistication. You’ll use this to upgrade “pretty good” content into “conversion-ready” content.
  • Tone Calibration and Scenario Testing: Use advanced prompt modifiers to simulate different user personas and test how they might respond to your website. For example, see how a first-time buyer vs. a returning customer might interpret your product page.
  • Persuasive Structure Frameworks: Beyond Attention → Interest → Desire → Action, or Problem → Agitate → Solution, you’ll explore frameworks like Jobs to Be Done, 5-Second Test, and Problem-Solution-Proof as prompt inputs to generate more compelling copy and design recommendations.

Creating and Using Custom GPTs

  • What Is a Custom GPT? Learn what Custom GPTs are and how they differ from standard ChatGPT use. Even if you’ve never used one, we’ll walk through what they do and how marketers are already customizing GPTs for things like on-brand copywriting, CRO checklists, and persona emulation.
  • Build Your Own: Get a hands-on look at how to outline a Custom GPT, including how to provide instructions, upload relevant content (like brand guidelines, product details, customer personas), and ensure safe and useful output. You’ll start sketching your own Custom GPT in class.
  • Use Cases for Website Optimization: See how Custom GPTs can be used to:
    • Generate consistent, brand-aligned copy across your site.
    • Evaluate pages as specific personas (e.g. a skeptical CFO).
    • Automate repetitive CRO tasks like summarizing session feedback or rewriting underperforming CTAs.

Sustained Optimization Practices

  • Continuous Improvement Workflow: Establish a cadence for AI-driven page reviews—monthly, quarterly, or campaign-based. You’ll receive a Website Optimization Planning Template to keep your updates strategic and manageable.
  • Prompt Library Curation: Build a personal “prompt library” tailored to your role. We’ll help you organize your go-to prompts by task (copy audit, persona testing, FAQ drafting, etc.), so you’re never starting from scratch.
  • Avoiding AI Drift: Learn how to assess and edit AI outputs with a critical eye. You’ll practice spotting weak spots in AI-generated copy—like vague claims, overused phrases, or missing differentiators—and revise them using collaborative prompting.

Included Resources:

  • Custom GPT Planning Worksheet.
  • Deep Research Prompt Template Pack.
  • Website Optimization Planner.
  • AI Copy Review Checklist.

By the end of Module 2, you’ll know how to use ChatGPT not just as a writer, but as a strategist, a researcher, and a creative collaborator—equipping you to lead smarter, faster website optimization efforts long after the workshop ends. You’ll be able to run a solo CRO sprint—analyzing, rewriting, and testing content in less time, with better results.


The Presentations

  • The workshops are hands-on and practical with real-time demonstrations of ChatGPT prompts and applications.
  • The workshops are live, so you can ask your questions about specific website challenges.
  • All DMAnc.org workshops are recorded, so you can revisit the material at your convenience.
  • Step-by-step instructions with numbered lists so you can implement these techniques yourself.
  • Included are numerous real-world examples and case studies showing measurable results.

Download Material:

  • ChatGPT prompt templates for website content optimization.
  • Website content audit framework.
  • Conversion optimization checklist.
  • Video and slide deck of the workshop are available approximately 24 hours after the course.

Who is the course for?

This workshop is for professionals at the following levels:

  • Digital marketing managers and specialists.
  • Content strategists and creators.
  • SEO professionals.
  • Website managers and developers.
  • Conversion rate optimization specialists.
  • Marketing directors who are looking to implement AI solutions.
  • Agency professionals working with client websites.

The Presenter:

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

  • Next-Level ChatGPT for Marketers Masterclass
  • What Does Generative AI Mean for Marketing Analytics?
  • Creating a Generative AI Adoption Roadmap
  • Care and Feeding of Digital Analysts
  • Introduction to AI for Marketers
  • AI in Marketing, a To-Do List
  • Mastering Marketing Analytics
  • Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn


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Winter 2025
Live Online
Mod 1: Dec 9
Mod 2: Dec 16

BUY NOW

Prerecorded Online

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning AI.

Sean ReedSocial Media Strategist, Stern Advertising

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge.

Troy SmithMarketing Manager, Kevin Davis Insurance Services.
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Workshop dates and times:

Winter 2025 (December Series)

Module 1: ChatGPT Tactics for Immediate Website Conversion Gains.
Tuesday, December 9, 2025, from 12:00 p.m. to 2:00 p.m. (PST).

Module 2: Advanced ChatGPT Techniques – Deep Research, Custom GPTs, and Sustained Optimization.
Tuesday, December 16, 2025, from 12:00 p.m. to 2:00 p.m. (PST).


ENROLL NOW

Winter 2025
Live Online
Mod 1: Dec 9
Mod 2: Dec 16

BUY NOW

Prerecorded Online

May 14, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-05-14 13:32:332025-09-16 20:18:56Using ChatGPT for Website Optimization
AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

AI Content Marketing Masterclass 2025/2026

May 12, 2025

AI Content Tools for Modern Marketers to Write, Design, and Publish Faster


Special Fall Pricing: Regularly $1,200 is now 50% off—$600. Enroll here (December series).

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 8
Mod 2: Dec 9
Mod 3: Dec 15

BUY NOW

Recorded Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Introduction:

You’re under constant pressure to deliver high-performing content across multiple platforms—fast. Whether you’re creating a blog, email, social media post, video, or graphics, today’s marketers need more content, more often, with fewer resources.

This highly practical masterclass introduces you to the AI tools and prompt strategies that streamline your content creation process, making it faster, smarter, and more aligned with your brand.

This three-part course, led by renowned content strategist and AI guru Jonathan Gabay, focuses on real-world marketing workflows that help you plan, create, and publish exceptional content every day.

Over three tightly focused modules, you’ll explore the AI-driven principles of storytelling, creative planning, content repurposing, and brand-safe automation across:

  • Email marketing
  • Social media (LinkedIn, TikTok, Instagram, and more)
  • SEO and Google Ads
  • Graphics and image generation (Adobe Firefly, Midjourney, and Ideogram)
  • Brand tone of voice optimization
  • Video scripting, on-the-fly editing, and smart smartphone content capture

By the end of the masterclass, you’ll reduce production time, increase output, enhance campaign impact, and keep your content consistent—without losing creative control.

What You’ll Learn:

  • Generate personalized, on-brand content at scale.
  • Automate time-consuming content tasks and save hours weekly.
  • Write, prompt, and design content across formats and channels.
  • Build AI-powered workflows aligned with marketing goals.
  • Streamline creative approvals with clearer, AI-enhanced briefs.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

  • Full workshop video recording
  • PowerPoint slides
  • Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 8
Mod 2: Dec 9
Mod 3: Dec 15

BUY NOW

Recorded Online

Module 1: AI-Driven Content for Multi-Channel Campaigns.

This session equips you with repeatable frameworks to turn one good idea into dozens of ready-to-publish assets—emails, TikTok hooks, LinkedIn posts, Instagram carousels, and more.

You’ll learn how to prompt for specific platforms, write engaging copy in minutes, and build prompt libraries that make content creation a breeze.

Key Takeaways:

  • Build a scalable content generation system.
  • Prompt AI for brand-aligned content across channels.
  • Write B2B emails, B2C ads, and micro-copy in under 15 minutes.
  • Create short video scripts that connect and convert.
  • Personalize content for segmented audiences.
  • Reuse and adapt content with time-saving prompt templates.

You’ll be able to:

  • Prompt confidently for any content type or tone.
  • Write and publish 3x faster across channels.
  • Turn a single idea into multiple platform-specific assets.
  • Use ChatGPT as your daily content partner.
  • Customize AI content for various personas and objectives.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 8
Mod 2: Dec 9
Mod 3: Dec 15

BUY NOW

Recorded Online

Module 2: Visual and Graphic Content with AI.

You don’t need to be a designer to create stunning graphics. This session shows you how to use tools like Canva AI, Midjourney, and Adobe Firefly to produce professional-grade visuals—fast.

You’ll turn copy into compelling graphics, generate creative briefs, and design branded assets for all your campaigns.


Key Takeaways:

  • Use Canva AI, ChatGPT, Firefly, and Midjourney for visuals.
  • Create graphics for LinkedIn, Instagram, email, and ads.
  • Prompt for different styles, moods, and formats.
  • Translate campaign themes into visual assets.
  • Ensure consistency with brand tone and visual identity.
  • Speed up approvals with AI-generated creative briefs.

You’ll be able to:

  • Generate visuals tailored to each platform
  • Create carousels, post templates, and thumbnails that match your brand
  • Transform words into visuals quickly and consistently
  • Use AI for rapid design ideation and collaboration
  • Deliver polished content—even without a design background

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 8
Mod 2: Dec 9
Mod 3: Dec 15

BUY NOW

Recorded Online

Module 3: AI for Video, Campaign Batching, and Workflow Integration.

This final module ties it all together with complete, repeatable systems for content planning, batching, and publishing.

You’ll learn how to script videos, storyboard campaigns, and build your own AI-powered “Content Machine” to easily manage everything.


Key Takeaways:

  • Script and storyboard short-form video content.
  • Turn one idea into a week of cross-platform content.
  • Batch-produce and schedule campaigns with AI.
  • Build a reusable “Content Machine” for ongoing output.
  • Maintain brand consistency with smart workflows.
  • Use AI alongside your campaign planning tools.

You’ll be able to:

  • Create and schedule a full week of content in hours.
  • Use AI to plan, prompt, and publish seamlessly.
  • Script and repurpose videos for multiple platforms.
  • Align visual, written, and video content effortlessly.
  • Scale content production without losing creative control.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 8
Mod 2: Dec 9
Mod 3: Dec 15

BUY NOW

Recorded Online

Who Should Attend?

This masterclass is designed for marketers at all levels who want to create content smarter, faster, and more effectively:

  • Marketing managers and leaders scaling output.
  • Content creators and strategists working across channels.
  • Digital marketers focused on performance and automation.
  • Entrepreneurs and solopreneurs managing content solo.
  • Agencies, freelancers, and consultants serving multiple clients.

How to Convince Your Boss Why You Should Take this Class:

Here are four reasons your boss will be glad you’re taking this course:

  1. You’ll dramatically increase output without increasing cost.
    This masterclass teaches you how to produce written, visual, and video content at scale using AI tools, saving hours every week without sacrificing quality. You’ll become a one-person content engine.
  2. You’ll improve performance across multiple channels.
    Whether your boss focuses on LinkedIn reach, email conversions, TikTok engagement, or campaign consistency, you’ll gain skills to generate brand-aligned content that drives measurable results quickly.
  3. You’ll bring practical, future-ready AI workflows back to the team.
    This isn’t just about AI theory. You’ll learn how to build systems for daily content creation, prompt libraries, video scripting, graphic generation, and campaign batching, skills your team can benefit from instantly.
  4. You’ll position your team as innovation leaders in your space.
    Mastering AI content creation puts your organization ahead of the curve. Whether B2B or B2C, the workflows you learn here can help your brand lead in efficiency, creativity, and strategy, before your competitors do.

The Presentations:

  • Live, hands-on sessions focused on your daily content needs.
  • Real tools, real prompts, and real workflows—no fluff.
  • Expert feedback, examples, and try-it-now exercises.
  • Taught by renowned content strategist and AI educator Jonathan Gabay.

Download Material:

  • Full video recordings with slides and instructor audio.
  • Complete slide deck in PDF format, including checklists and examples.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 8
Mod 2: Dec 9
Mod 3: Dec 15

BUY NOW

Recorded Online

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com
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Workshop dates and times:

FALL 2025 (December Series)

Module 1: AI-Driven Content for Multi-Channel Campaigns.
Monday, December 8, 2025. 10:00 AM – 12:00 PM PST.

Module 2: Visual and Graphic Content with AI.
Tuesday, December 9, 2025. 10:00 AM – 12:00 PM PST.

Module 3: AI for Video, Campaign Batching, and Workflow Integration.
Monday, December 15, 2025. 10:00 AM – 12:00 PM PST.


ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 8
Mod 2: Dec 9
Mod 3: Dec 15

BUY NOW

Recorded Online

May 12, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-05-12 13:26:462025-10-29 16:34:44AI Content Marketing Masterclass 2025/2026

In-Person, Virtual and Hybrid Events–Marketing Masterclass

April 21, 2025

DMAnc.org Online Certification Workshops

Summer Discount: 50% Off
Free Updates for 1 Year

Special Pricing: Regularly $900 is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).

(Click here for Winter and Spring masterclass dates and times.)

Non-profits can ask for an additional 20% discount by contacting us.

ENROLL NOW
Winter 2024
Live Online
Module 1: Jan 18
Module 2: Feb 1
ENROLL NOW
Spring 2024
Live Online
Module 1: Apr 23
Module 2: May 1
ENROLL NOW
Pre-recorded
Online
Module 1
Module 2

Business events are essential in knowledge sharing, innovation, and employee engagement. Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content. Following several years of pandemic-induced virtual events and the de-centralization of the work environment, people have begun to see the role of business events in a new light.  With organizations investing in hosted and hybrid events again, marketing organizations must use the latest techniques in social media, email, and video to drive maximum registrations, attendance, and virality.

Are you maximizing the opportunity of events for your organization? Are you marketing your event in a way that stands out from the crowd? In this Hybrid and Online Event Marketing Masterclass, you will learn how to plan and promote your business event, whether it’s taking place online, face-to-face, or in a hybrid format.

Define your event goals precisely and discover how to create networking opportunities, build customer relationships, support your thought leadership positioning, and more. Take away insights and best practice examples from a course instructor, Luan Wise, who has practical experience in organizing, hosting, and speaking at events worldwide.

Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).

Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.

The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.

Quick key takeaways:

    • The key considerations when planning a business event.
    • A robust content calendar for the three stages of event marketing.
    • Checklists for event organizers, sponsors, and speakers.
    • The role of email marketing in promoting your business event.
    • How to use social media platforms to reach and engage with your event audiences.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.

Workshop Dates and Times:

Module 1: Planning Your Event.
Winter 2024—Thursday, January 18, 2024, 9:00 am to 11:00 am PST.
Spring 2024—Tuesday, April 23 18, 2024, 9:00 am to 11:00 am PDT.

Module 2: Promoting Your Event Using Email Marketing and Social Media.
Winter 2024—Thursday, February 1, 2024, 9:00 am to 11:00 am PST.
Spring 2024—Wednesday, May 1, 2024, 9:00 am to 11:00 am PDT.

Module 1: Planning Your Event.

Special Pricing: Regularly $900 is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).

Description:

Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).

As part of this module, you will receive checklists for event organizers, sponsors, and speakers.

Key Takeaways:

  • 2024 trends: how COVID-19 changed the landscape for business events.
  • The key considerations when planning your business event, including the various tools available for hosting online events.
  • How to identify target audiences and set clear goals for event promotion.
  • How to find and connect with potential event partners and speakers using social media.
  • How to develop a content marketing calendar that spans the event lifecycle, from pre-event teasers to post-event follow-ups.
  • How to use video content to boost attendance at your event.
  • The importance of data collection (and regulatory compliance).
ENROLL NOW
Winter 2024
Live Online
Module 1: Jan 18
Module 2: Feb 1
ENROLL NOW
Spring 2024
Live Online
Module 1: Apr 23
Module 2: May 1
ENROLL NOW
Pre-recorded
Online
Module 1
Module 2

Module 2: Promoting Your Event Using Email Marketing and Social Media.

Special Pricing: Regularly $900 is now 50% off—$450.
Enroll here (Winter 2024).
Enroll here (Spring 2024).

Description:

Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and to keep the momentum going with your community after the event ends.

The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discusses both organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.


Key Takeaways:

In this class, you will learn:

  • How to use email marketing to promote your business event.
  • How to use social media platforms to reach and engage with your event audiences.
  • How to use the Facebook events feature.
  • How to use TikTok LIVE events.
  • How to use the LinkedIn events feature.
  • How to host a live event on LinkedIn using StreamYard.
  • How to use social media to build communities and ongoing engagement with your event attendees.
ENROLL NOW
Winter 2024
Live Online
Module 1: Jan 18
Module 2: Feb 1
ENROLL NOW
Spring 2024
Live Online
Module 1: Apr 23
Module 2: May 1
ENROLL NOW
Pre-recorded
Online
Module 1
Module 2

How to Convince Your Boss Why You Should Take this Class:

Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content.

If events are part of your 2024 marketing program, this workshop will share fresh ideas and tactics to help you boost registrations and attendance and achieve your event marketing goals.

The Presentations:

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions.
  • Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists so you can do this yourself.
  • Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

The Presenter:

Luan Wise










Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing  with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise


Testimonials


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April 21, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2025-04-21 19:11:322025-04-23 11:09:31In-Person, Virtual and Hybrid Events–Marketing Masterclass

Event Marketing Masterclass, a 2-module Series

April 21, 2025

DMAnc.org Online Certification Workshops

Summer Discount: 50% Off
1 Year of Free Updates

Special Pricing: regularly $900 now 50% off—$450. Enroll here.

Introduction:

In this LinkedIn Advertising Masterclass you will gain the knowledge and skills to effectively leverage paid-for content on LinkedIn, the number one social media platform for B2B marketing. 

This course will provide you with valuable insights and real-life examples to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.

Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.

Module 2 will teach you about the best LinkedIn ad formats to use, learn creative top tips and best practices along with how to build, monitor and optimize your campaigns for the best results.

You are invited to participate in the discussion and ask questions throughout each session.

Quick key takeaways:

  • The role LinkedIn advertising plays in the marketing funnel.
  • The fundamentals of LinkedIn advertising.
  • Setting up your LinkedIn advertising account.
  • Navigating the LinkedIn Campaign Manager platform.
  • Defining your LinkedIn advertising objectives.
  • The importance of knowing your target audience.
  • Using LinkedIn’s ad targeting.
  • LinkedIn ad formats & ad types.
  • Advertising design and copywriting tips.
  • The importance of A/B testing.
  • How to build and track your campaigns.
  • Budget considerations.
  • LinkedIn’s reporting and analytics capabilities.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

Module 1: LinkedIn Advertising Fundamentals.
Pre-recorded online.

Module 2: Managing Successful LinkedIn Advertising Campaign.
Pre-recorded online.

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

Module 1: LinkedIn Advertising Fundamentals.

Special Pricing: regularly $600 now 25% off—$450. Enroll here (pre-recorded online).

Description:

Learn how to use LinkedIn’s advertising marketing solution to help you achieve your marketing objectives. Module 1 of this 2-part masterclass will help you understand how the LinkedIn advertising platforms works so you can run campaigns with ease. We will also teach you how to reach your target audience using LinkedIn’s advanced target features.

Key Takeaways:

In this class you will learn:

  • The role LinkedIn advertising plays in the marketing funnel.
  • The fundamentals of LinkedIn advertising.
  • Setting up your LinkedIn Advertising account, including Insight Tag and Conversion Tracking.
  • Navigating the LinkedIn Campaign Manager platform.
  • Defining your LinkedIn advertising objectives.
  • The importance of knowing your target audience.
  • Using LinkedIn’s ad targeting.

You will see a demo of the Campaign Manager platform, have the opportunity to create a persona for your target audience, and identify how you can best reach them via LinkedIn advertising.

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

Module 2: Managing Successful LinkedIn Advertising Campaigns.

Special Pricing: regularly $600 now 25% off—$450. Enroll here (pre-recorded online).

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

Description:

Part 2 of this 2-module masterclass will show you the range of advertising formats available, how to create effective ads, and how to measure campaign success. Step-by-step you will learn how to build your LinkedIn Advertising campaign and optimize it for the best results.


Key Takeaways:

In this class you will learn:

  • LinkedIn ad formats & ad types.
  • Advertising design and copywriting tips.
  • The importance of A/B testing to compare different ad variations.
  • How to build and track your campaigns.
  • Budget considerations.
  • LinkedIn’s reporting and analytics capabilities.

Together we will explore best practice examples of all ad types, from single images to videos, and take part in an engaging discussion on how to view reports, measure success, and optimize campaigns for even better results.

ENROLL NOW
Pre-recorded Online
Modules 1 & 2

How to Convince Your Boss Why You Should Take this Class:

LinkedIn is the top social media platform for B2B—The B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.

The power of paid social—Social media advertising helps get your message out to more of your target audience. LinkedIn provides opportunities for image ads, video ads, message ads, conversation ads, and *new* thought leadership ads.

Save costs—Reduce wasted ad spend by learning how to run campaigns effectively. Get the results your business needs.

Practical insights—Learn with an industry-recognized practitioner. This course is more than theory, it’s packed full of examples and best-practice advice. You can ask every question you need to!

The Presentations:

  • The workshop is a mix of presentation and practical exercises.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded and the recording will be sent within 24 hours of the live online class. 
  • If you have questions after the class, you’re welcome to email the instructor.

Download Material:

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.

The Presenter:

Luan Wise










Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing  with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise


Testimonials


The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.

Joe GreekTargeted Marketing Specialist, Averitt Express

I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!

Kylie ToneyDigital Graphics Specialist, KTGY

This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!

Emily GarySocial Media Marketing Specialist, Genesis Technical Staffing

Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, MI

The course was excellent, offering a good mix of best practices and real-world examples.

Erin MoloneySr. Marketing Manager, Tension Packaging and Automation

I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!

Danielle TampierDirector of Marketing, J.G. Petrucci Company

The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.

Shauna BittleDigital Content Specialist, ImageSource, Inc.

Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.

Karin FiskMarketing Analyst, Hamilton Company

I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.

Kane GuMarketing Assistant, Nan McKay and Associates

Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!

Raelynn SchmitDigital Marketing Coordinator, BigIron

The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”

Sharon CappucciMarketing Director, OPIS, A Dow Jones Company

This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.

Aimee GallardoDigital Marketing Specialist, Fritz-Pak Corporation

This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, Michigan

The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.

Ashley RoseSocial Media Manager, Newcastle Limited

This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.

Karin FiskMarketing Analyst, Hamilton Company
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April 21, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2025-04-21 19:11:202025-04-21 19:11:20Event Marketing Masterclass, a 2-module Series
Digital Marketing, Organic & Paid Social Media

High-Impact Meta & TikTok Ad Creative Bootcamp

April 18, 2025

Scroll-Stopping Ads: Strategy, Execution & Optimization

Special Fall Pricing: Regularly $1000 is now 50% off—$500. Enroll Here (Prerecorded Online).

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Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

Are you struggling to break through the noise on TikTok and Meta? This intensive two-module bootcamp is designed for marketers and creatives eager to elevate their paid social creative strategy.

You’ll gain a fresh perspective on paid social advertising, learning how to integrate cultural insights, platform-specific trends, and performance data to craft high-impact Meta and TikTok ads that capture attention and drive measurable results. This course delivers practical frameworks, real-world tools, and expert methods to decode what works—and why.

This isn’t just about building a content engine, it’s about developing paid creative that earns attention and achieves measurable outcomes. You’ll learn how to use platform behavior and performance signals to inform not just what you make, but why it will work, sharpening your creative decisions to have a tangible impact on business results.

By the end of the two sessions, you’ll have a repeatable system for producing scroll-stopping, conversion-focused creative, a deeper understanding of platform mechanics, and the confidence to link creative execution to business impact and finally see that investment translate into business outcomes.

BUY NOW

Prerecorded Online

Module 1: Crafting a Strategic Creative Approach.

Learn how to build creative strategies for paid social that are insight-driven rather than instinct-based. This module explores how cultural trends, platform behaviors, and performance signals should inform your creative approach. Discover how to leverage data and audience tools to uncover real creative opportunities, ensuring your ad concepts are proactive and strategic—not just reactive.

This session isn’t just about churning out content; it’s about developing paid creative that commands attention and delivers results.

Key Takeaways

  • Understand the evolution of paid social creative: Explore trends, AI advancements, and how shifting audience behaviors impacts ad effectiveness.
  • Learn how to tie creative concepts to performance KPIs such as conversions, CPA, and ROAS—not just engagement metrics.
  • Leverage tools for insight-driven ad ideation: Use both free and paid audience research tools, competitive analysis platforms, and trend trackers to identify creative white space.
  • Apply platform behaviors and search trends to ad development: Discover how to mine TikTok trends and Meta performance data to inform ad hooks, messaging, and format choices.
  • Interactive Workshop: Apply these insights in real-time by developing the foundation of a strategic paid campaign using industry-standard planning tools.

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Prerecorded Online

Module 2: Executing and Optimizing High-Performing Ads.

In Module 2, we shift from strategy to execution as we break down how to build, deploy, and measure high-impact paid social creative on Meta and TikTok. This module covers what makes ad creative effective across different formats, how to brief production teams efficiently, and how to avoid common pitfalls that lead to underperforming ads.

We’ll also tackle performance metrics—teaching you how to optimize and iterate based on data that truly matters to your business, rather than vanity metrics.


Key Takeaways

  • Master platform-specific execution for paid ads: Learn how to design native, high-impact creative tailored to each platform’s best practices, including optimal video length, structure, audio, overlays, and creator integration.
  • Match creative formats to objectives: Determine the correct ad format—whether it’s Reels, Spark Ads, TikTok TopView, or Instagram Stories—based on campaign goals and funnel stages.
  • Write high-performing ad copy: Craft compelling messaging that hooks audiences within the first three seconds, aligns with platform UX and drives action.
  • Get the most from your media investment: Learn how to design creative that works across paid, owned, and earned – with a focus on maximising ROI, reducing wasted creative cycles, and increasing campaign efficiency.
  • Measure what matters: Move beyond vanity metrics with a clear approach to paid performance — including hold rate, thumb-stop ratio, and cost-per-result — and how to translate these into actionable insights that your boss (and the business) actually cares about.
  • Interactive Workshop: Put your learning into action by responding to a simulated brief—choosing platforms, selecting creative formats, and developing a high-impact ad concept.

How to Convince Your Boss Why You Should Take this Workshop

This course doesn’t just help you keep up with social media trends—it equips you with the skills to build high-performance, platform-native ad campaigns that drive real business results. You’ll gain strategic frameworks, creative tactics, and measurement expertise to make every Meta and TikTok ad work harder. Whether you’re a creative strategist, lead a paid social team, or manage client campaigns, this masterclass provides the tools and insights to craft attention-grabbing ads that convert. Walk away with a data-backed creative mindset and the confidence to turn strategy into measurable impact, making you an indispensable asset to your team and organization.

Download Material

  • Workshop Recording – Watch back anytime with full access to demonstrations, exercises, and tools.
  • PDF of the presentation – Review slides and examples whenever you need.

The Presentations

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions.
  • Step-by-step instructions so you can do this yourself.
  • Included are lots of illustrations and examples.

The Presenter

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.


BUY NOW

Prerecorded Online

This presentation was very relatable and actionable, and the presenter addressing attendees’ input and questions made it interactive. It’s a great master class.

Krystal DredgeMarketing Director, AvL Technologies
Previous Previous Previous Next Next Next

Workshop dates and times:

The next Live Online Bootcamp is coming in Winter Semester 2026. Bookmark this page and check back for course days & times in December.

BUY NOW

Prerecorded Online

April 18, 2025/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2025-04-18 13:39:002025-11-03 15:09:03High-Impact Meta & TikTok Ad Creative Bootcamp
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