Unlock Profitable Connections while Making Customers Feel Understood, Respected, and Valued
Special Winter Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Note: The December 2024 3-module series has been rescheduled to March 2025.
The paradox of marketing in the 21st century is that while people haven’t changed—we’re still driven by the same wants, needs, and psychology as ever—technology and how customers interact with it has dramatically altered the buyer’s journey. If that shift hasn’t exactly upended the sales funnel, it’s added some interesting twists, turns, challenges, and opportunities.
This one-of-a-kind, three-module course teaches you how to leverage AI to combine the human need for connection, emotion, and understanding with innovative tools and today’s marketing platforms. You’ll learn innovative ways to meet new customer expectations and close sales. Instructor Jonathan Gabay will show you how to:
- Think strategically about your digital marketing campaigns.
- Understand why consumers trust and stay loyal to your online brand.
- Take your marketing communications to the next level of excellence, with richer content that genuinely connects with customers.
- Leverage AI to drive deeper consumer engagement and outshine the competition.
Immediate Impact, Exceptional Value
Each module is packed with hands-on, step-by-step lessons ready to transform your campaigns on the spot. With personalized feedback tailored to your specific challenges, you’ll get the insights you need to stay ahead.
Interactive, Hands-On Learning
- Live Engagement: Connect with Jonathan live, ask questions, and get personalized solutions for your marketing needs.
- Flexible Access: Can’t make a live session? Gain full access to recordings, workbooks, and extra materials—on your own time.
- Clear Action Plans: Walk away with real-world AI strategies you can apply immediately, with easy-to-follow guidance and examples.
Even if you understand prompt engineering and the general principles of AI for marketing, now it’s time to harness AI to consider consumer insights that convert, whether you’re in retail, tech, finance, or any sector where loyalty and results matter.
Module 1: Mastering AI-Driven Marketing with Proven Behavioral Strategies.
In Module 1, you’ll explore how timeless psychological principles intersect with cutting-edge, AI-driven digital marketing strategies. We’ll examine how core behavioral concepts apply to today’s digital landscape, enabling marketers to tap into consumer behavior at a deeper level. By understanding this consumer behavioral data, you can enhance campaigns to drive impactful consumer decisions more accurately, creating emotional connections that boost engagement and conversions.
Key Takeaways:
- Classical Behavioral Principles: Learn how foundational concepts influence consumer behavior in a digital context.
- Neural Networks for Predictive Modelling: Understand how AI systems use consumer data to predict behavioral patterns, ensuring more accurate targeting.
- Neuromarketing Analytics: Explore how AI leverages brain activity data to enhance content that triggers the right emotional and subconscious responses.
- AI-Driven Behavioral Profiling: Learn how AI segments consumers based on behavior patterns and consumer profiles to optimize messaging.
- Emotional Triggers and Subconscious Consumer Reactions: Gain insights into how AI analyses and uses emotional triggers to create more profound marketing experiences.
Key Insights:
- Apply Classic Psychology: Grasp how foundational consumer behavior principles play a critical role in modern digital marketing.
- Scale with AI: Automate and scale psychological insights for personalized campaigns that resonate emotionally.
- Optimize Emotional Triggers: Analyze emotional responses and design marketing content that hits the right emotional chords.
- Leverage Consumer Behavior Data: Design more emotionally intelligent campaigns.
- Prompt Smarter: Generate better AI results with smarter prompts and sharper thinking.
Module 2: Unstoppable Marketing with Proven Insights.
In Module 2, You’ll discover how to create marketing campaigns that connect with your audience on an emotional level. You’ll move beyond surface-level targeting and develop campaigns that truly resonate with individual consumers.
You’ll learn the power of advanced emotional segmentation and generate content that leverages emotional targeting techniques. By strengthening your understanding of consumers’ deeper needs, your campaigns will hit the right notes at the right time, driving both engagement and profitability. You’ll also explore the potential of neuromarketing.
Key Concepts:
- Intelligent Content: Use critical thinking to generate more compelling content.
- Psychology of Personalization and Emotional Triggers: Learn how tailored messaging influences consumer emotions and behavior.
- Crafting Effective Prompts: Develop more focused prompts to generate compelling, conversational responses.
- Neuromarketing’s Impact: Understand how neuromarketing shapes consumer perceptions.
Key Takeaways:
- More Focused Content: Craft AI-driven content that significantly boosts engagement and ROI.
- Advanced Segmentation: Customize messaging for diverse customer profiles.
- Boost Profitability: Leverage value-added marketing strategies to substantially enhance campaign success.
- Emotional Connection: Understand the science behind how consumer-focused campaigns connect on a personal and emotional level.
Module 3: Amplifying Engagement and Loyalty by Overcoming Cognitive Biases.
In this module, you’ll explore how you can use your new understanding of consumer behavior and cognitive biases to create immersive experiences that keep your audience coming back.
You’ll tackle confirmation bias, anchoring, loss aversion, and other biases, making your strategies more engaging, fair, and balanced. This approach will strengthen loyalty and drive long-term profitability.
Finally, you’ll have the chance to discuss how your organization plans to implement AI-driven consumer behavior insights in future campaigns ethically.
Key Concepts:
- AI-Powered Gamification with Bias Mitigation: Utilize interactive elements like progression, challenges, and rewards to motivate users while addressing biases such as the endowment effect (overvaluing what one owns) and scarcity bias (responding more to limited availability).
- Real-Time Emotional AI Tracking: Tap into emotional states and adapt experiences in real time, accounting for cognitive biases like the availability heuristic (relying on immediate examples) or optimism bias (believing bad things are less likely to happen).
- Designing Rewards and Challenges to Counter Biases: Create rewards and challenges that stimulate positive emotional responses while counteracting biases like loss aversion (the tendency to avoid losses over seeking gains), ensuring more balanced user decisions.
- AI-Driven Feedback and Cognitive Bias Insights: Analyze user interactions to refine engagement strategies and detect and address biases like anchoring (relying heavily on the first piece of information encountered) and confirmation bias (favoring information that confirms existing beliefs).
Key Takeaways:
- Boost Engagement by Mitigating Biases: Design highly engaging interactions while minimizing the influence of buyer fatigue and mistrust.
- Real-Time Emotional Tracking: Detect consumer behavioral pattern-driven decisions by designing adaptive experiences that enhance fairness and engagement.
- Increase Satisfaction Through Bias-Aware Gamification: Craft game-based rewards and challenges that trigger dopamine responses while neutralizing biases that skew authentic user responses.
- Optimize and Reduce Bias Continuously: Implement AI-powered feedback loops that optimize user experiences and highlight and reduce the effects of unconscious biases, ensuring more authentic and data-driven engagement.
- Build Long-Term Loyalty with Bias-Aware Strategies: Develop long-term engagement and loyalty strategies that ensure users’ experiences are engaging and profitable.
- Ethical AI in Marketing: Implement ways to responsibly build consumer trust.
How to Convince Your Boss Why You Should Take this Class:
- It’s a unique take on customer engagement that’s not available anywhere else.
- It “connects the dots” between consumers’ emotional needs and their expectations of the buying experience in the 21st century.
- It provides new insights about using AI and customer understanding to close sales, build loyalty, and create a memorable brand.
- It teaches you how to use tools like gamification to build customer engagement.
- You’ll have new, strategic ways to rise above the competition.
The Presentations:
- The workshop is hands-on and interactive.
- Connect with Jonathan live, ask questions, and get personalized solutions for your marketing needs.
- Can’t make a live session? Gain full access to recordings, workbooks, and extra materials—on your own time.
- Walk away with a clear action plan, with real-world AI strategies you can apply immediately and easy-to-follow guidance and examples.
Download Material:
- Video of the presentation, with slides and audio.
- PDF of the complete presentation.
Who is the course for?
Marketing directors and managers, online marketers, content creators, copywriters, creative directors, and anyone else responsible for the success of marketing programs that drive sales.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Workshop dates and times:
WINTER
Module 1: Mastering AI-Driven Marketing with Proven Behavioral Strategies.
Monday, March 3, 2025
from 9:00 a.m. to 11:00 a.m. PDT
Module 2: Unstoppable Marketing with Proven Insights.
Monday, March 10, 2025
from 9:00 a.m. to 11:00 a.m. PDT
Module 3: Amplifying Engagement and Loyalty by Overcoming Cognitive Biases.
Monday, March 17, 2025
from 9:00 a.m. to 11:00 a.m. PDT.
