AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media, Search Marketing & Data Analytics

AI Claude Bootcamp for Marketers

April 20, 2026

Claude for Marketers: Think Better. Move Faster. Get More Done.

Claude helps marketers make better decisions, produce better work, and reduce operational drag.

Special Summer Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (Live Online).

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jul 20
Mod 2: Jul 27

MODULE 1

Learn More

MODULE 2

Learn More

Claude helps marketers make better decisions, produce better work, and reduce operational drag. This workshop shows your team how to do exactly that.

You will learn how to improve campaign thinking, cut wasted time, raise output quality, and build workflows your team can use immediately. You will also gain a clear understanding of where Claude fits in modern marketing operations, especially as AI moves beyond basic prompting into deeper reasoning, research, file handling, coding support, and agentic task execution.

It shows you how to use Claude as a serious marketing partner, not just a chatbot. You will learn how to sharpen strategy, build stronger campaign routes, test weak ideas before they go live, accelerate research, improve execution, and handle more complex multi-step tasks with confidence.

You will see where Claude fits in a modern AI workflow alongside other models. The smartest marketers are not asking which one tool replaces everything. They are asking which model does each job best.

No coding background needed. No jargon-heavy theory. No bloated demos. Just practical, high-value training for marketers who want stronger output, better judgment, and more leverage.

Key takeaways:

Identify where Claude creates the greatest value for marketers.
Master prompting methods that strengthen thinking, not just drafting.
Assess campaign directions, challenge weak messaging, and improve creative before launch.
Bring briefs, research, brand rules, and campaign inputs together in one working flow.
Understand agentic AI in plain English and apply it to multi-step marketing tasks.
Use Claude for coding-adjacent work such as spreadsheet logic, simple automations, landing page elements, and structured content.
Build smarter workflows across planning, drafting, analysis, execution, review, and refinement.
Combine Claude with ChatGPT, Gemini, image tools, video tools, and search tools in a practical multi-model workflow.
Reduce repetitive operational work without losing tone, judgment, or brand control.
Know when to trust AI, when to review it, and when to step in yourself.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

Module 1: Claude for Better Thinking, Creative, and Campaign Direction.

This module shows you how to use Claude to solve real marketing problems more effectively.

You will learn how to explore multiple campaign angles, challenge weak assumptions, sharpen positioning, improve messaging, and develop stronger strategic options.

This is where Claude stops acting like a copy helper and starts supporting you like a thinking partner.

Claude helps marketers make better decisions, produce better work, and reduce operational drag by improving the quality of the thinking before the work goes live.

You will learn how to give Claude a richer context, including your brief, audience insight, competitor inputs, campaign goals, messaging priorities, brand rules, and supporting documents, so the output becomes more relevant, more commercially useful, and more aligned with real marketing demands.

You will also learn to use Claude alongside other models in practice. Claude may shape the strategy, structure the brief, and critique the campaign route, while another AI model handles image generation, video generation, or a specialist production task.

Key Takeaways:

Generate multiple campaign routes instead of defaulting to one obvious answer.
Prompt for sharper strategic thinking and more valuable creative variation.
Feed Claude the right context so output reflects your brand and audience more accurately.
Improve headlines, hooks, offers, value propositions, messages, and positioning angles.
Pressure-test weak thinking rather than simply expanding it.
Catch bland, risky, or off-brand output before it reaches your team or your audience.
Apply Claude across briefing, planning, ideation, refinement, and critique.
Work confidently across long documents, research notes, competitor material, decks, and briefs.
Build a smarter workflow where:
- Claude handles strategic thinking, critique, synthesis, and structured reasoning.
- ChatGPT supports rapid iteration and flexible workflow tasks.
- Gemini helps with selected Google-based and multimodal tasks.
- Image and video tools produce final creative assets after Claude shapes the brief.

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jul 20
Mod 2: Jul 27

Module 2: Claude for Marketing Execution, Workflow Efficiency, Agentic AI, and Smarter Automation.

This is where Claude moves from a helpful assistant to a serious workflow engine.

You will learn how to reduce repetitive admin, support recurring tasks, speed up research and summarization, create working files, improve reporting workflows, assist with spreadsheets and presentations, and strengthen day-to-day execution.

This module also explains agentic AI in plain English.

In simple terms, agentic means Claude can support multi-step work, not just answer a single prompt. It can review source material, extract what matters, draft a summary, turn that into a slide outline, refine it against a brand brief, and prepare it for review.

You will also see why coding now matters to marketers, even if they do not see themselves as technical.

You do not need to become a developer. But if Claude can help you build spreadsheet formulas, clean up data, generate structured tables, draft simple scripts, format content at scale, improve landing page elements, or support automation logic, that is a real commercial advantage.

Claude helps marketers make better decisions, produce better work, and reduce operational drag not only at the strategy stage, but across the daily operational work that consumes time and focus.

Key Takeaways:

Cut recurring work across reporting, planning, drafting, summarizing, and internal updates.
Structure tasks so Claude can support execution more effectively.
Gather, compare, and summarize information quickly from multiple inputs.
Use Claude’s research capabilities more intelligently.
Connect Claude to workflows involving documents, spreadsheets, outlines, slide structures, and working files.
Apply Claude to coding support in marketing without needing to be a programmer.
Understand agentic workflows and identify where they genuinely save time.
Decide what to delegate, what to review, and what must remain human-led.
Build faster workflows without sacrificing quality, tone, compliance, or control.
Create a practical multi-model stack where:
- Claude develops the brief and logic.
- Another model handles image or video generation.
- Claude reviews the result against brand rules and messaging standards.
- Another tool manages publishing, ad ops, analytics, or scheduling.

How to convince your boss you should take this class.

This bootcamp turns AI from a novelty into a practical advantage for productivity and performance.

Claude helps marketers make better decisions, produce better work, and reduce operational drag. This workshop shows your team how to do exactly that.

You will learn how to improve campaign thinking, cut wasted time, raise output quality, and build workflows your team can use immediately. You will also gain a clear understanding of where Claude fits in modern marketing operations, especially as AI moves beyond basic prompting into deeper reasoning, research, file handling, coding support, and agentic task execution.

This is not about hype. It is about capability.

Your team will leave better equipped to think clearly, move faster, and use AI in ways that improve real marketing performance.

You’ll leave with:

A practical prompt toolkit for Claude.

Real examples showing how to use Claude across strategy, content, campaigns, workflow tasks, and coding-adjacent marketing work.

A clear understanding of where Claude adds value and where human review remains essential.

A workflow map to improve execution speed and reduce operational drag.

Plain-English examples of agentic AI for marketers.

A stronger grasp of how Claude works alongside other models and tools.

The confidence to explain Claude’s business value to your team or manager.

Download Material

Workshop recording for on-demand review.
PDF of the presentation with frameworks, examples, and workflows.
Additional examples of Claude-powered marketing workflows.

Who should attend?

Whether you work in B2B, B2C, nonprofit, agency, or in-house, this course gives you practical ways to improve the quality, speed, and efficiency of your marketing work.

This course is designed for marketers at every level who want to use AI more intelligently and more productively. You will benefit from this bootcamp if you are:

A digital marketer who wants better AI output, not just more of it.
A marketing manager aiming to improve team productivity without lowering standards.
A content marketer or copywriter seeking stronger ideas and less generic AI copy.
A strategist looking to compare directions, refine positioning, and sharpen briefs.
A marketing operations professional trying to reduce admin-heavy bottlenecks.
A business owner or entrepreneur who wants more value from AI without needing technical expertise.
A marketer who already uses AI but knows there is still a major gap between using it and using it well.
A professional who wants to speak confidently about Claude in meetings, planning sessions, and internal discussions.
A team leader who wants to understand agentic AI and practical automation without getting lost in jargon.
A marketer who wants to combine Claude with other models instead of treating AI as a one-tool choice.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jul 20
Mod 2: Jul 27

The workshop presented by Jonathan is exceptionally beneficial for marketers at any stage of their career. Given the constant evolution and transformation of AI, it is crucial to stay on top of the trends. Jonathon fosters an interactive environment that encourages all participants to share their ideas and learnings. I’d recommend that marketers in your organization take this course, too!

Rosie ShieldsCorporate Executive Communications Senior Analyst, Dell

Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.

Danielle Di PentimaCorporate Communications Writer, iconectiv, LLC

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Workshop dates and times:

SUMMER 2026

Module 1: Claude for Better Thinking, Creative, and Campaign Direction.
Monday, July 20 2026. 09:00AM – 11:00AM PDT.

Module 2: Claude for Marketing Execution, Workflow Efficiency, Agentic AI, and Smarter Automation.
Monday, July 27 2026. 09:00AM – 11:00AM PDT.

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jul 20
Mod 2: Jul 27

April 20, 2026/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Email Marketing

AI-Powered Email Marketing Bootcamp

April 15, 2026

Build smarter campaigns, automate workflows, and boost performance with AI-driven email strategies.

Special Spring Pricing: Regularly ~~$1000~~ is now 50% off—$500. Enroll here.

ENROLL NOW

Spring 2026
Live Online
Mod 1: Jun 02
Mod 2: Jun 17

MODULE 1

Learn More

MODULE 2

Learn More

Course Overview:

Artificial Intelligence is transforming email marketing, but most marketers are stuck between hype and overwhelm.

They’re experimenting with prompts… testing tools… trying new workflows… but unsure how to translate AI into measurable performance gains.

This two-part intensive program is designed for email marketers who need clarity, structure, and tactical execution. You won’t be dropped into a snake pit of theory and told to “figure it out.” Instead, you’ll learn structured systems you can immediately apply to segmentation, copy, testing, reporting, optimization, and governance, all tied directly to your business KPIs.

By the end of this series, you will not just “use AI.” You’ll integrate it into your email workflow to save time, increase relevance, and improve performance with confidence.

What You’ll Walk Away With:

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

ENROLL NOW

Spring 2026
Live Online
Mod 1: Jun 02
Mod 2: Jun 17

Module 1 — Prompt Mastery for High-Performance Email Marketing.

Most marketers are using AI like a junior assistant.

They ask it to write subject lines, summarize reports, or draft nurture emails, and then wonder why the output feels generic.

This module teaches you how to use AI like a senior lifecycle strategist.

In this 2-hour deep dive, you’ll learn how to engineer structured prompts that embed audience psychology, commercial goals, testing logic, and brand constraints, turning AI into a strategic partner for email performance.

This module is about adding layers of maturity to your prompt engineering.

Key Takeaways:

You will learn how to:

Use Role-Based Prompt Engineering.
Assign AI strategic roles (experimentation lead, lifecycle architect, behavioral analyst) to produce higher-quality, more structured output.
Build Behavior-Driven Segmentation Prompts.
Generate clustering logic, churn-risk identification, and executable segmentation frameworks you can deploy inside your ESP immediately.
Design Hypothesis-Led Testing Frameworks.
Create A/B and multivariate testing prompts that isolate variables properly, define success metrics, and prioritize based on impact.
Generate Conversion-Ready Copy Variants at Scale.
Produce segment-specific subject lines, objection-handling sequences, executive B2B messaging, and psychologically grounded CTAs.
Extract Actionable Insights from Campaign Data.
Turn raw performance metrics into optimization roadmaps, next-test recommendations, and executive-ready summaries in minutes.
Build a Reusable Prompt Library for Your Team.
Create structured templates for segmentation, testing, reporting, governance, and campaign architecture.
Eliminate “AI-Sounding” Output.
Learn how to constrain tone, embed brand guidelines, and prevent generic copy.
Integrate Prompting into Real Campaign Workflows.
Move beyond isolated experiments and embed structured AI prompts into your day-to-day operations.

ENROLL NOW

Spring 2026
Live Online
Mod 1: Jun 02
Mod 2: Jun 17

Module 2 — AI Infrastructure, Experimentation & Performance Systems.

In Module 2, we show you how to operationalize AI.

This session focuses on scale, integration, and systems. AI becomes embedded into your testing culture, analytics infrastructure, reporting workflows, and governance framework.

You will leave with a clear understanding of how to integrate AI responsibly into your organization — improving decision-making, experimentation velocity, and lifecycle maturity.

Key Takeaways:

You will learn how to:

Understand the AI Technology Landscape for Email.
Navigate ESP-native AI, CDPs, predictive scoring tools, experimentation platforms, creative AI tools, and analytics copilots.
Build a Structured Experimentation Roadmap.
Move from random A/B tests to disciplined, hypothesis-led testing systems aligned with revenue and engagement KPIs.
Apply Multivariate Testing Properly.
Understand when it’s appropriate, how to protect statistical power, and how to avoid diluted insights.
Accelerate Reporting & Insight Extraction.
Automate executive summaries, detect engagement decay patterns, identify churn signals, and flag performance anomalies.
Implement Advanced AI Use Cases Beyond Copy.
- Predictive churn journeys.
- Send-frequency optimization.
- Account-level engagement modeling (B2B).
- AI-assisted product recommendation logic.
- Image and creative generation workflows.
Build Human-in-the-Loop Governance Systems.
Protect brand voice, compliance, and data boundaries while scaling AI safely.
Assess Your AI Email Maturity Level.
Identify where your team currently sits and build a roadmap to progress.
Present AI Strategy to Leadership Confidently.
Translate AI capability into commercial impact and operational efficiency.

How to Convince Your Boss Why You Should Take this Class:

If you need internal approval, here are five talking points:

This course directly supports revenue KPIs by improving segmentation accuracy, testing discipline, and conversion optimization.
It reduces production time per campaign by up to 30–50%, freeing team capacity. Efficiencies will allow you to focus on strategy and insights.
It builds internal AI capability safely, reducing reliance on external consultants.
It establishes governance systems to mitigate AI risk.
It equips the team to make smarter technology investment decisions.

The Presentations:

All attendees receive full video presentations and slide decks from both modules, including:

Structured prompt frameworks.
Case Studies to take away and learn deeper.
Exercises to complete back at the office with your teams.
Testing design models.
AI workflow diagrams.
Technology ecosystem maps.
AI maturity frameworks.

These decks are designed for reference and internal sharing.

Download Material:

Participants receive:

Recorded video of the presentation with slides and audio.
PowerPoint presentations as PDFs.
Reusable Prompt Engineering Templates.
A Testing Roadmap Framework.
AI Governance Checklist.
Campaign Optimization Worksheets.
AI Tool Landscape Reference Guide.
Sample Segmentation & Reporting Prompts.
Post-course implementation checklist.

These materials are designed to be implemented immediately.

The Presenter:

Komal Helyer

Komal is Managing Director at global CRM agency Profusion, and an award-winning Fractional CMO. She has over 23 years of experience in email, martech, and digital marketing. Previously VP of Marketing at Pure360, Komal now spearheads the go-to-market, retention, and brand strategies for many B2B, eCommerce, Financial, and Travel businesses and agencies.

As a key industry thought leader and events speaker, Komal is a sub-editor @ The Modern Retail and writes for many other publications, including Forbes. She is also the judge at many prestigious awards, including the DMA Awards & eCommerce Awards. She’s proud to be an instructor for the Institute of Direct Marketing (IDM) and the DMAnc.org, teaching numerous marketing courses including B2B Marketing, Digital CRM, and Email Marketing.

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Spring 2026
Live Online
Mod 1: Jun 02
Mod 2: Jun 17

This session was very informative and contained a lot of valuable information which we could put into practice at our organization.

Graciela StrachanGraciela Strachan, Travis Credit Union

Great information and very useful email marketing tips!

Laura LentzDigital Marketing Specialist, Massachusetts Medical Society

Thank you for this informative workshop series. There were so many takeaways! Lots of practical information was shared. Thank you, thank you!

Amie AguiarCommunications Specialist II, Dignity Health

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Workshop dates and times:

SPRING 2026

Module 1: Prompt Mastery for High-Performance Email Marketing.
Tuesday, June 2nd, 2026. 09:00 – 11:00AM PDT.

Module 2: AI Infrastructure, Experimentation & Performance Systems.
Wednesday, June 17th 2026. 09:00 – 11:00AM PDT.

ENROLL NOW

Spring 2026
Live Online
Mod 1: Jun 02
Mod 2: Jun 17

April 15, 2026/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

AI for Creative & Critical Thinking in Content and Campaign Development Bootcamp

March 26, 2026

Use AI to build better ideas, better campaigns, and increase your odds of developing winning test plans.

Special Spring Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (Live Online).

ENROLL NOW

Live Online
Mod 1: Jun 04
Mod 2: Jun 11

MODULE 1

Learn More

MODULE 2

Learn More

Too many marketers are underutilizing AI.

This Creative AI bootcamp helps you stay ahead, irrespective of which mainstream AI tools you use. It shows you how to use AI to create better marketing by operating AI as a practical creative and critical thinking partner, so you can come up with better ideas, test them more rigorously, and turn them into stronger, incredibly powerful marketing.

The workshop is the equivalent of recruiting some of the world’s greatest thinkers and most creative marketing strategists on your team, helping you shape better ideas and improve your chances of landing the next vital project.

This is not about replacing human thinking.
It is about making your thinking more powerful.

What You’ll Learn:

Generate stronger ideas for campaigns, launches, content, and promotions.
Find better hooks, themes, angles, and message directions.
Use AI to uncover customer pain points, frictions, desires, and objections.
Improve briefs, planning, pitches, and creative development.
Spot weak ideas, bland output, and brand drift before they go live.
Build practical workflows where AI adds speed, but you stay in control.

Two practical, high-value modules:

Each session is built for real marketing work. Real deadlines. Real pressure. Real output.

You’ll leave with practical frameworks, reusable prompts, smarter idea-generation methods, and evaluation tools you can apply straight away.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

Module 1: Generate Better Marketing Ideas with AI.

Use AI to generate stronger ideas for campaigns, social content, emails, launches, lead magnets, brand storytelling, and audience engagement.

Move beyond weak prompts and predictable outputs by exploring better routes, stronger concepts, and more commercially useful thinking.

The focus is practical throughout.

Better ideas for real briefs.
Better options for real projects.
Better thinking you can use.

You’ll uncover sharper insights and develop more persuasive, more original work.

Key Takeaways:

A practical framework for generating stronger campaign and content ideas.
Use AI to develop better hooks, themes, and creative routes.
Prompt structures that lead to more useful, more original outputs.
Techniques for turning one good idea into multiple formats and channels.
Methods for uncovering audience needs, tensions, objections, and motivations.
Approaches for moving from bland output to sharper, more distinctive work.

By the end of this session, you’ll be able to:

Generate stronger ideas for campaigns and content.
Use AI to create more useful creative options.
Write better prompts that lead to better thinking.
Develop more original angles and messages.
Avoid obvious, generic AI-made marketing.

ENROLL NOW

Live Online
Mod 1: Jun 04
Mod 2: Jun 11

Module 2: Make Better Marketing Decisions with AI.

Good ideas are only useful if they hold up.

This session focuses on judgment and how to review, improve, and pressure-test AI-assisted work so your marketing is not just faster, but smarter.

You’ll learn how to challenge assumptions, sharpen messaging, compare directions, assess risks, and improve weak outputs before they become weak campaigns.

This is where AI stops being just a content tool and starts becoming a serious support system for better marketing decisions.

Key Takeaways:

A clear framework for reviewing output for quality, logic, relevance, and brand fit.
Ways to test campaigns, content directions, and value propositions before spending time and budget.
Methods for exploring audience, competitor, and stakeholder reactions.
Techniques for spotting weak reasoning, blandness, overclaiming, and credibility gaps.
A practical refinement process for turning rough output into stronger final work.
Smarter ways to use AI in briefs, planning, pitches, and message development.

By the end of this session, you’ll be able to:

Evaluate AI-generated work with more confidence.
Improve campaign ideas before they become costly mistakes.
Use AI to strengthen strategy, messaging, and creative quality.
Challenge weak output instead of accepting polished fluff.
Bring more value to your team through better judgment and better thinking.

How to convince your boss you should take this class.

This workshop helps you produce better ideas, better campaigns, and better results.

What your boss will love:

Stronger campaign thinking.
Generate better ideas for launches, promotions, content series, and audience engagement.
Better quality, less risk.
Catch weak messaging, bland ideas, and poor reasoning before they go live.
More value from AI.
Use existing AI tools more strategically across planning, ideation, refinement, and review.
A real competitive edge.
Stand out while others keep producing generic, same-looking content.
Immediate practical use.
Come away with prompts, checklists, and frameworks the team can use right away.
Sharper marketers.
Build the kind of thinking skills that make AI more useful, and marketers more valuable.

Download Material

Recorded video of the presentation with slides and audio.
All PowerPoint presentations as PDFs.
Step-by-step instructions and diagnostic checklists.

Who should attend?

Marketing Managers.
Brand Managers.
Content Managers.
Digital Marketing Managers.
Social Media Managers.
Demand Generation Marketers.
Product Marketing Managers.
Copywriters and Content Creators.
Agency Account Managers and Strategists.
Consultants and Freelancers.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

ENROLL NOW

Live Online
Mod 1: Jun 04
Mod 2: Jun 11

This course breaks down the key changes to marketing we need to know in this day and age. It gives you a guide on how to break into the public eye with your marketing.

Kathryn FellhoelterCopywriter Marketing Specialist, Knoxville TVA Employees Credit Union

I really enjoyed being a student again later in my career. You’re never too old to relearn something or get a different perspective, and I love the immersive courses from DMAnc.org!

Carissa VegaHead of Digital, Wheelhouse Digital Marketing Group

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Workshop dates and times:

Spring 2026

Module 1: Generate Better Marketing Ideas with AI.
Thursday, Jun 04, 2026, from 12:00 p.m. to 2:00 p.m. PDT.

Module 2: The WordPress Execution Lab.
Thursday, Jun 11, 2026, from 12:00 p.m. to 2:00 p.m. PDT.

ENROLL NOW

Live Online
Mod 1: Jun 04
Mod 2: Jun 11

March 26, 2026/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Search Marketing & Data Analytics

The AI SEO & WordPress Technical “Live” Repair Bootcamp

March 25, 2026

A practical, hands-on workshop to diagnose and repair the technical issues preventing your website from ranking and appearing in AI-driven search.

Special Spring Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (Live Online).

ENROLL NOW

Live Online
Mod 1: May 20
Mod 2: Jun 03

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Technical SEO shouldn’t feel like a black box where your site silently fails, and no one can tell you why. Most courses skim over the real issues, leaving you guessing while your pages sit unindexed, your crawl budget is wasted, and your site speed drags down performance. This isn’t a theory session; it’s a live repair bootcamp. We are going to open up real WordPress environments, dive deep into Google Search Console, Google Analytics, and Screaming Frog (free version), and diagnose the exact technical barriers preventing your site from being properly crawled, indexed, and surfaced in search and AI answer engines.

You will leave this workshop not with abstract “technical SEO knowledge,” but with a fully actionable technical repair checklist and repeatable diagnostic process you can run every month.

Quick Takeaways:

Fix Indexing Fast: Learn how to identify and resolve “Crawled — currently not indexed” errors in Google Search Console.
The 60-Minute Technical Audit: A repeatable checklist you can run monthly in under an hour.
WordPress Power-Fixing: Live walk-through of optimizing RankMath/Yoast settings for maximum “crawl-ability.”
AI Overview Readiness: Technical tweaks to ensure your site structure is readable by ChatGPT, Google’s AI Overviews & Gemini, Microsoft CoPilot.
Core Web Vitals for Non-Coders: How to improve page speed without writing a single line of code.
Primary Data Tools Used: Google Search Console (GSC), Google Analytics, WordPress,
Yoast, and Screaming Frog (free version).

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

Module 1: The Google Search Console Diagnostic Lab.

In this first module, we move past the basic Google Search Console graphs and into the “Index Coverage” and “Sitemaps” reports. You’ll learn how to read Google’s mind: if they aren’t showing your pages, is it a technical block, a crawl budget issue, or a site-map error? We will diagnose your real-world data live in the tool.

Key Takeaways:

How to find “hidden” 404 errors that are draining your crawl budget.
The exact steps to resubmit a sitemap that forces a re-crawl.
Identifying “Zombie Pages” that are hurting your site’s overall authority.
Decoding the “Enhancements” report to win more rich snippets.
How to use the “URL Inspection Tool” to troubleshoot specific page failures in seconds.
Setting up custom Google Search Console alerts so you know when your site breaks before your boss does.

ENROLL NOW

Live Online
Mod 1: May 20
Mod 2: Jun 03

Module 2: The WordPress Execution Lab.

Now that we’ve found the problems, we will fix them. We will log into a live WordPress environment and walk through the specific plugins and settings that make or break your SEO. From image compression to schema markup, you will see exactly where to click to turn Google Search Console “Red” errors into “Green” passes.

Key Takeaways:

The “Perfect” SEO Plugin Setup: A step-by-step configuration of Yoast or RankMath.
Live Image Optimization: How to bulk-fix heavy images that are killing your mobile speed.
Internal Linking for Humans and Bots: A live demo of building a “Link Silo” in WordPress.
Schema Markup Made Simple: Adding structured data to your posts to win “People Also Ask” boxes.
Header Tag Hygiene: Live-editing pages to fix H1-H6 hierarchies for better AI readability.
The Redirection Roadmap: How to safely move content without losing 10 years of SEO value.

How to convince your boss you should take this class.

Immediate ROI: We will be performing a live audit and repairing our actual website during the class.
In-Housing Skills: We will save thousands in agency fees by handling technical SEO diagnostics internally.
Risk Mitigation: We’ll learn how to monitor Google Search Console for critical site errors that lead to traffic drops.
Efficiency: We’ll gain a “60-Minute Audit” template that ensures our SEO stays healthy with minimal time investment.
Futureproofing: This class covers the technical requirements for our site to appear in Google’s new AI Overviews.

Who should attend?

This course is designed for webmasters, SEO specialists, marketing professionals, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.

Download Material

Recorded video of the presentation with slides and audio.
All PowerPoint presentations as PDFs.
Step-by-step instructions and diagnostic checklists.

Presentations: Live or On-Demand:

The presentation is both live and on-demand (recorded).
The live presentations let you ask your questions and get answers immediately.
You will receive the recorded presentations if the live course schedule doesn’t fit your calendar.
This is a diagnostic clinic designed to help you problem-solve and troubleshoot problems. Step-by-step instructions will be given with checklists so you can repeat and do this yourself.

The Presenter:

Graham Hansell

Graham Hansell is a defining figure in the digital marketing industry, with a career spanning 30 years of platform shifts and technological evolution. Having entered the space in 1995 with the UK’s first web directory, Britnet, he went on to found SiteLynx in 1996, the UK’s first SEO agency, established two years before Google’s inception.

Today, Graham champions the philosophy of “Profit by Discovery,” a strategic approach that ensures brands are not just “found” but are actively discovered across the full spectrum of modern search and AI answer engines.

Social media: https://www.linkedin.com/in/grahamhansell/

ENROLL NOW

Live Online
Mod 1: May 20
Mod 2: Jun 03

Workshop dates and times:

Spring 2026

Module 1: The Google Search Console Diagnostic Lab.
Wednesday, May 20, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: The WordPress Execution Lab.
Wednesday, Jun 03, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

ENROLL NOW

Live Online
Mod 1: May 20
Mod 2: Jun 03

March 25, 2026/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Search Marketing & Data Analytics

AI SEO & WordPress Content “Live” Repair Clinic

March 25, 2026

An SEO website content repair diagnostic workshop to ensure your site is visible in an AI-first search world.

Special Spring Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (Live Online).

ENROLL NOW

Live Online
Mod 1: May 11
Mod 2: May 18

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Digital marketing shouldn’t feel like a high-stakes survival game where you’re left to fend for yourself in a pit of content and technical errors. Most SEO courses stay at 30,000 feet, talking about “quality content” while Google isn’t even indexing your pages. This isn’t a lecture; it’s a live clinic. We are going to roll up our sleeves, open live WordPress sites, and dive into the guts of Google Search Console to find out exactly why traffic is stalled.

You will leave this workshop not with a “theory of SEO” but with a website content repair and repeatable diagnostic checklist.

We focus on the Data Research that matters:

Content not indexed
Crawl to Session rates
Brand vs Discovery Query segmentation
Key Performance Event Conversions

No abstract concepts, just the execution required to ensure your site is visible in an AI-first search world.

Quick Takeaways:

What content is working on which page: With AI Answer Engines focused on paragraphs and Search Engines focused on pages, establishing a balance between each.
The 60-Minute Content Audit: A repeatable checklist you can run monthly in under an hour.
WordPress Power-Fixing: How to use SEO AI plugins to speed up optimization.
AI Content PROMPTs: To identify content topics, subtopics, and entities. Refresh content for SEO & AI Optimization.
Primary Data Tools: Google Search Console (GSC), Google Analytics, WordPress, Screaming Frog (free version).
AI Tools Demonstrated: ChatGPT Business, Google Gemini, and Microsoft CoPilot 365
Target Search & AI Answer Engines: Google.com & Bing.com, ChatGPT, Google AI Overviews & AI Mode, and Perplexity.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

Module 1: The Google Search Console/Google Analytics Content Workshop.

In this first module, we begin by diagnosing the current state of your content using the tools you already have: Google Search Console and Google Analytics. Before we write a single new word, we need to find out why your existing pages are failing to drive traffic or conversions. We will log in to live accounts and mine the data to segment your audience, isolate content that isn’t indexing, and identify the specific queries your competitors are winning. This module is all about finding the “leaky buckets” in your content strategy so we know exactly what to fix in Module 2.

Key Takeaways:

The Intent Split: How to segment Brand vs Discovery queries to understand what your audience actually wants to read and AI needs to find.
Finding the Gaps: Identifying high-value topics, sub-topics, and entities where your content currently falls short.
Measuring Real Success: Moving beyond vanity metrics to track Key Performance Event Conversions directly tied to your content.
Diagnosing Content Failures: Using GSC to spot content that is crawled but currently not indexed.
Traffic Flow Analysis: How to measure and improve your Crawl to Session rates to ensure users and bots are engaging.

ENROLL NOW

Live Online
Mod 1: May 11
Mod 2: May 18

Module 2: The WordPress Content Workspace.

Now that we have the data, we move into the execution phase. We will open a live WordPress instance and utilize leading AI tools like ChatGPT Business, Google Gemini, and Microsoft CoPilot 365, to aggressively repair and upgrade pages. You will learn the specific workflows required to satisfy traditional search engines (Google/Bing) while simultaneously optimizing for the new wave of AI Answer Engines (ChatGPT, Google AI Overviews, Perplexity). We will build prompts, update plugins, and hit “publish.”

Key Takeaways:

The AI/Search Balance: Learning exactly what content is working on which page, balancing paragraph-focused strategies for AI answer engines with page-focused strategies for traditional search.
AI Content PROMPTs: Accessing specific, battle-tested prompts to instantly identify missing content topics, sub-topics, and entities.
Live WordPress Power-Fixing: Learning how to effectively use SEO AI plugins to drastically speed up your on-page optimization.
The Content Refresh Formula: Step-by-step guidance on how to systematically refresh aging content for maximum SEO & AI optimization.
The 60-Minute Content Audit: You will receive a repeatable checklist you can run monthly in under an hour to keep your content on track.

How to convince your boss you should take this class.

Getting more value from our tools: Using the tools we already have (Company GenAI, Google & Bing SEO Tools, etc.) to increase their value.
Immediate Content Impact: We will be performing a live audit and repairing existing, underperforming content directly during the workshop.
Future-Proofing for AI: We will learn how to make our brand visible not just on traditional Google search, but on rapidly growing AI Answer Engines like ChatGPT and Perplexity.
Efficiency & Scale: We will bring back a repeatable 60-Minute Content Audit and specific AI Prompts that will speed up our writing and optimization process tenfold.
Preparation for Technical Upgrades: This course builds the critical content foundation required so that our upcoming technical SEO improvements (like indexing fixes and Core Web Vitals) yield maximum traffic and conversions.

Who should attend?

This course is designed for webmasters, SEO specialists, marketing professionals, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.

Download Material

Recorded video of the presentation with slides and audio.
All PowerPoint presentations as PDFs.
Step-by-step instructions and diagnostic checklists.

Presentations: Live or On-Demand:

The presentation is both live and on-demand (recorded).
The live presentations let you ask your questions and get answers immediately.
You will receive the recorded presentations if the live course schedule doesn’t fit your calendar.
This is a diagnostic clinic designed to help you problem-solve and troubleshoot problems. Step-by-step instructions will be given with checklists so you can repeat and do this yourself.

The Presenter:

Graham Hansell

Graham Hansell is a defining figure in the digital marketing industry, with a career spanning 30 years of platform shifts and technological evolution. Having entered the space in 1995 with the UK’s first web directory, Britnet, he went on to found SiteLynx in 1996, the UK’s first SEO agency, established two years before Google’s inception.

Today, Graham champions the philosophy of “Profit by Discovery,” a strategic approach that ensures brands are not just “found” but are actively discovered across the full spectrum of modern search and AI answer engines.

Social media: https://www.linkedin.com/in/grahamhansell/

ENROLL NOW

Live Online
Mod 1: May 11
Mod 2: May 18

Workshop dates and times:

Spring 2026

Module 1: The Google Search Console/Google Analytics Content Workshop.
Monday, May11, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: The WordPress Content Workspace.
Monday, May18, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

ENROLL NOW

Live Online
Mod 1: May 11
Mod 2: May 18

March 25, 2026/.

AI for Digital Marketing, Digital Marketing, Search Marketing & Data Analytics

SEO in the Era of AI Answer Engines – A Roadmap for AEO, GEO and AEM Strategies

January 03, 2026

Move from Classic SEO to Answer- and Generative-Engine-Aware Strategy, So Your Brand Shows Up.

Special Summer Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here .

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jun 22
Mod 2: Jun 29

BUY NOW

Prerecorded Online
Mod 1: Recorded
Mod 2: Recorded

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

AI-led search has rewritten the SEO rules. If your strategy is still built only around “ranking for keywords”, it no longer guarantees you will be discovered.

AI-generated search results now answer users directly, then point them to trusted brands.

This 2-module live online workshop gives you a practical roadmap for search in the AI era, explicitly focused on AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and AEM (Answer Engine Marketing).

You will move from classic SEO to answer- and generative-engine-aware strategy, so your brand shows up in the very place AI systems are composing answers.

Key Takeaways:

Connect SEO, AEO, GEO and AEM so your brand is cited in AI answers, not just ranked in organic links.
Position your brand as AI’s go-to source, making your content the one AI wants to quote, mention or link.
Shift focus beyond #1 rankings by targeting answer panels and AI summaries, where reputation and clicks are happening right now.
Structure content for humans and AI by applying core GEO principles so AI can trust, lift and attribute your answers while keeping them compelling to read.
Harness AI tools to boost your workflow while keeping control, setting clear boundaries and standards.
Track what matters by measuring traditional SEO, AEO/GEO visibility and AEM performance in answer engines.
Turn audits into action using practical strategies to audit, structure and expand your content so it performs in AI-driven answer experiences.

What You Will Achieve After This Workshop:

Demystify AI search by explaining how SEO, AEO, GEO and AEM fit together in plain English.
Pinpoint where your brand shines, slips or is missing completely from AI answers.
Transform existing content with practical ways to audit, structure and expand what you already have so it becomes answer- and generative-engine-ready fast.
Equip teams with clear AEO/GEO/AEM actions for better rankings, AI visibility and trust in AI-driven answers.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

Module 1: The New AI Search Landscape.

Discover how AI search pulls information together. Explore where AI systems decide which brands to surface, and where traditional keyword-led SEO tactics quietly stop delivering the traffic they used to.

You will compare the roles of AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and AEM (Answer Engine Marketing), and see how they extend your existing SEO projects.

You will leave with a clear understanding of AI-led search and a map of where your own brand is potentially exposed.

What you’ll learn in Module 1:

How AI-led search experiences differ from “ten blue links.”
See the difference between SEO, AEO, GEO and AEM.
Recognize where AI and zero-click experiences are putting pressure on your traffic and where brand discovery is quietly shifting away from simple rankings.
Think in terms of keyword entities, intent and question clusters.
Earn trust in AI-driven answers, regardless of size or sector.

Key Takeaways:

Know exactly where your content, schema and entities can win visibility and drive brand authority.
Integrate AEO, GEO and AEM into your current SEO strategy to get your brand cited in AI answers, not just ranked in organic lists.
Map your brand’s AI presence by auditing key queries in major AI-led search experiences to see where your brand stands, spot gaps and set immediate priorities.
Spot funnel shifts where customer journeys now depend on being cited in AI answers, then adapt your marketing strategy for maximum impact.

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jun 22
Mod 2: Jun 29

BUY NOW

Prerecorded Online
Mod 1: Recorded
Mod 2: Recorded

Module 2: Practical AEM and AEO — Content, Tech and Measurement You Can Use.

Module 2 turns strategy into execution.

You will apply what you learned in Module 1 to content, technical basics and measurement so your brand not only understands AI-led search but can operate in it with confidence, using AEO, GEO and AEM as day-to-day disciplines.

We will redesign example pages for AEO/GEO, walk through pragmatic schema options and use AI tools live to generate AEM-ready briefs and rewrites.

You will work through real-world scenarios showing how SaaS companies, local businesses, e-commerce brands, healthcare providers, and more can thrive in the generative era.

Key Takeaways:

Make content AI-ready by structuring pages with smart headings, summaries and expert insights and expanding content where it matters.
Cut through the tech by focusing on the schema, internal links and AI bot controls that matter most, so you can brief teams and act fast without getting buried in technical detail.
Power up with AI tools to research, brief and measure, combining AI efficiency with your marketing judgment for results you can explain to anyone.
Test, track and optimize by designing experiments, monitoring AEO/GEO visibility and AEM performance and iterating so your brand stays visible, trusted and competitive in AI-driven search.

How to convince your boss you should take this class.

The course teaches cutting-edge AEO and AEM strategies to maintain and grow your brand visibility in a rapidly changing digital environment.

You’ll learn actionable techniques that help your organization stay competitive while reducing dependency on outdated SEO tactics.

Gain practical skills to position your content for maximum impact across AI-driven channels, protecting your organic traffic and brand authority.

Who is the course for?

This course is ideal for marketing professionals, SEO specialists, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.

Can’t attend live? No Problem!

All registered participants receive:

Full video recording of each module.
Slide deck in PDF.
Checklists and templates for SEO, AEO , GEO, and AEM content planning.
Prompt library for AEO content briefs, answer-ready rewrites and basic AEM measurement.

The Presentations:

Two live online modules, 2 hours each.
Highly practical, with live demos and exercises.
Recording, slides, templates and AEO / AEM prompt packs included.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jun 22
Mod 2: Jun 29

BUY NOW

Prerecorded Online
Mod 1: Recorded
Mod 2: Recorded

The session provided a suite of prompt models for creating videos.

Caroline HenningsenMarketing Ops Director, NASDAQ

Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.

Copy Group Head for APAC-IMS at A.P. Moller - Maersk

I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.

Shanon ByrneCreative Copywriting Lead, Designs for Health

This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!

Katie BrownMarketing Supervisor, Divi Resorts

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Previous Next

Workshop dates and times:

Summer 2026

Module 1: The Instant Creative Studio (Static & Global Visuals).
Monday, June 22, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: Gemini 3 as Your Campaign Engine (Video, Copy, Funnels).
Monday, June 29, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jun 22
Mod 2: Jun 29

BUY NOW

Prerecorded Online
Mod 1: Recorded
Mod 2: Recorded

January 3, 2026/.

AI for Digital Marketing, Digital Marketing, Search Marketing & Data Analytics

Google Analytics 4 for Digital and AI-Driven Marketing

December 30, 2025

Build Practical, Real‑World Analytics Skills to Measure Your Marketing Performance

Special Spring 2026 Pricing: Regularly ~~$1000~~ is now 50% off—$500. Enroll here (live and prerecorded online).

ENROLL NOW

Live/Recorded Online
Spring 2026
Mod 1: Recorded
Mod 2: May 12

BUY NOW

Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

This newly updated 2‑module workshop provides a clear, modern introduction to Google Analytics 4 for marketers and digital teams. You will learn how GA4 works, how to configure it correctly, how to interpret reports, and how to build simple custom explorations that answer real marketing questions.

Google Analytics 4 (GA4) is the industry standard for measuring website and marketing performance. Its event‑based model provides deeper insights into user behavior, channels, content engagement, conversions, and AI-influenced traffic.

This workshop gives marketers a clear, practical understanding of GA4 and how to use it to support smarter, data‑driven decisions.

Key Takeaways:

Understand GA4’s event‑based measurement model.
Define clear, meaningful KPIs for your business.
Link Google Ads and Google Search Console to GA4 to enrich campaign and SEO reporting.
Understand GA4’s report categories: Acquisition, Engagement, Monetization, Retention, Demographics.
Understand how AI-driven discovery (search summaries, AI assistants, and new referral patterns) appears in GA4 acquisition and engagement reports.
Use GA4 to support campaign decisions, content strategy, and budget allocation.

No prior analytics, BI, or Looker Studio experience is required.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

ENROLL NOW

Live/Recorded Online
Spring 2026
Mod 1: Recorded
Mod 2: May 12

BUY NOW

Prerecorded Online

Module 1: GA4 Foundations, Installation, and Configuration.

Learn GA4 from the ground up. By the end of this session, you will understand how GA4 collects data, how to set it up correctly, and how to navigate the interface with confidence.

Key Takeaways:

Understand GA4’s event‑based measurement model.
Learn key concepts: users, sessions, events, engagement rate, conversions.
nstall GA4 using gtag.js or Google Tag Manager.
Verify installation using Realtime reporting.
Configure essential admin settings: data retention, enhanced measurement, internal traffic filters, and user permissions.
Link Google Ads and Google Search Console to GA4 to enrich campaign and SEO reporting
Define clear, meaningful KPIs for your business.
Introduction to GA4’s predictive metrics and when they appear.

ENROLL NOW

Live/Recorded Online
Spring 2026
Mod 1: Recorded
Mod 2: May 12

BUY NOW

Prerecorded Online

Module 2: GA4 Reports, Insights, Custom Explorations, and AI-Driven Discovery.

This hands‑on module shows you how to interpret GA4’s Reports section and how to create simple custom analyses using the Explore workspace. We’ll also explore how AI-driven discovery (search summaries, AI assistants, and new referral patterns) appear in GA4 acquisition and engagement reports.

Key Takeaways:

Understand GA4’s report categories: Acquisition, Engagement, Monetization, Retention, and Demographics.
Analyze traffic sources using Traffic Acquisition and UTM data.
Understand how AI-driven discovery (search summaries, AI assistants, and new referral patterns) appear in GA4 acquisition and engagement reports.
Learn how to evaluate the quality and performance of AI-influenced traffic using engagement and conversion metrics.
Evaluate content performance via Pages & Screens.
Interpret events and conversions in context.
Build Free Form, Funnel, and Segment Overlap explorations.
Apply a simple framework for turning data into actionable insights.
Use GA4 to support campaign decisions, content strategy, and budget allocation.
Learn how to go further with reporting by using Looker Studio and data hubs to bring multiple data sources together for advanced dashboards.

ENROLL NOW

Live/Recorded Online
Spring 2026
Mod 1: Recorded
Mod 2: May 12

BUY NOW

Prerecorded Online

How to Convince Your Boss Why You Should Take this Workshop:

Gain a clear, practical understanding of GA4 to support smarter marketing decisions.
Build hands‑on skills that reduce reliance on external consultants and analytics costs.
Understand traffic quality, user behavior, and conversion performance with confidence.
Support marketing and sales with accurate data that justifies budgets and future investment.
Improve personal and team efficiency with structured measurement and reporting workflows.
Deliver clear, compelling performance insights to stakeholders.
Stay competitive by adopting modern analytics practices aligned with industry expectations.

Download Material:

All participants receive:

Full video recording of each session.
PDF of the complete presentation.
Step‑by‑step setup and configuration guides.

Who should attend?

Digital marketing managers, directors, and social media managers.
Search marketing and content marketers.
Webmasters and analysts seeking a practical intro to GA4.
E‑commerce and lead‑generation marketers focused on conversions and ROI.
Teams transitioning from Universal Analytics to GA4.
Small business owners and consultants who want clear insights into performance.

The Presenter:

Adam Finer

Founder
LearnBI
Adam Finer headshot

Adam Finer is a Business Intelligence professional with over 25 years experience of working with data and teaching beginners how to analyze and present their data using various tools.

Starting off in Market Research, he has now been working in BI for over 10 years.

His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on projects for some of the world’s biggest brands.

He is also an accomplished teacher having built in-house training programs around data analysis tools for companies of all sizes.

He now runs a BI Consultancy while also building a sizable YouTube following and educational website, LearnBI.online.

ENROLL NOW

Live/Recorded Online
Spring 2026
Mod 1: Recorded
Mod 2: May 12

BUY NOW

Prerecorded Online

Very insightful and a great way to apply to everyday marketing analytics when tracking digital campaigns.

Jordan HoemkeDirector, Marketing Patient Experience & Retention, VillageMD

This is exactly what I needed. Awesome live demos, and I can actually leave this class and go build a report.

Amanda PruynWebsite & Digital Marketing Specialist, Progressive Medical

This course helped me grasp a simple workflow to help analyze and draw insights from my marketing data.

John SchoeniMarketing Data Analytics Specialist, Trane Technologies

Previous Next

Workshop dates and times:

Spring 2026 (new live dates coming soon)

Module 1: GA4 Foundations, Installation, and Configuration.
Prerecorded online.

Module 2: GA4 Reports, Insights, Custom Explorations, and AI-Driven Discovery.
Tuesday, May 12, 2026, from 9:00 a.m. to 11:00 a.m. PDT

ENROLL NOW

Live/Recorded Online
Spring 2026
Mod 1: Recorded
Mod 2: May 12

BUY NOW

Prerecorded Online

December 30, 2025/.

B2B Marketing, Digital Marketing, Organic & Paid Social Media

Social Media Audit Bootcamp for 2026

December 23, 2025

What’s Working in Your Social Media (and What’s Not) and How to Fix It in 2026

Special Spring 2026 Pricing: Regularly ~~$1000~~ is now 50% off—$500. Enroll here (Spring).

ENROLL NOW

Spring 2026
Live Online
Mod 1: Apr 30
Mod 2: May 28

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jul 14
Mod 2: Jul 21

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Social media is more complex—and more competitive—than ever. Algorithms change constantly, organic reach is shrinking, and teams are under pressure to prove results. Without a clear audit process, most brands are guessing.

This practical Social Media Audit Bootcamp equips you with a repeatable audit framework you can apply across LinkedIn, Facebook, Instagram, TikTok, and X (Twitter).

You’ll learn how to confidently evaluate performance, uncover what’s truly driving results, and translate insights into strategic actions—quickly and consistently.

And, rather than chasing every algorithm update, you’ll develop a structured approach you can reuse across brands, campaigns, and reporting cycles—saving time while improving outcomes, supporting business goals, and strengthening your strategic credibility as a marketer.

The masterclass is packed with step-by-step guidance, real-world examples, and best-practice advice you can put into action immediately.

Key Takeaways:

By the end of this two-module course, you will be able to:

Apply a structured, repeatable audit framework to your social media profiles.
Evaluate content performance across platforms and tie insights directly to business goals, pipeline, and brand credibility.
Identify strengths, gaps, and growth opportunities that matter in today’s algorithm-driven landscape.
Benchmark performance against competitors and industry standards.
Turn audit insights into clear, prioritized actions that improve visibility, influence, and measurable business outcomes.
Use analytics tools to measure progress and demonstrate the impact of your work over time.
Present findings effectively to stakeholders to influence decisions and secure buy-in.

This course goes beyond skill-building. It helps you think and operate more strategically—so you can make smarter decisions, justify recommendations, and demonstrate tangible business value in an increasingly AI-driven marketing environment.

This masterclass is perfect for marketers looking to gain clarity, streamline their social media efforts, and achieve meaningful growth without the guesswork.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

ENROLL NOW

Spring 2026
Live Online
Mod 1: Apr 30
Mod 2: May 28

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jul 14
Mod 2: Jul 21

Module 1: Conducting Your Social Media Audit.

In the first module, you’ll learn how to systematically audit your presence across LinkedIn, Facebook, Instagram, TikTok, and X (Twitter). We’ll cover profile optimization, content performance, audience insights, plus competitor and industry benchmarking. By the end of this module, you’ll have a clear understanding of your current social media performance and actionable findings to take into the next stage.

Key Takeaways:

How to conduct a consistent end-to-end audit of your social media profiles.
How to evaluate content performance and its contribution to business outcomes.
How to benchmark your results against competitors and industry standards.

ENROLL NOW

Spring 2026
Live Online
Mod 1: Apr 30
Mod 2: May 28

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jul 14
Mod 2: Jul 21

Module 2: Turning Insight into Action.

Module 2 focuses on what to do with your findings. You’ll learn how to prioritize actions, refine content, optimise posting activity, and leverage platform-specific features to support business goals, pipeline, and brand credibility. You’ll also set up simple, sustainable reporting—so auditing becomes part of an ongoing cycle, not a one-off task. By the end of this module, you’ll be equipped with a practical action plan and the confidence to make data-driven, business-impacting decisions that stand up to scrutiny.

Key Takeaways:

How to track improvement and measure success using analytics tools.
How to enhance content and engagement to directly support business outcomes.
How to communicate insights clearly to internal stakeholders to influence strategy and secure buy-in.

How to Convince Your Boss Why You Should Take this Class:

Gain practical skills to improve your team’s social media performance and engagement.
Learn to turn insights into actions that support business goals.
Be better equipped to present data-driven recommendations and win stakeholder support.

Who should attend?

This course is ideal for marketers, social media managers, and professionals looking to optimize social media performance and engagement across platforms.

The Presentations:

The workshop is live so that you can ask your questions.
Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
If you have questions after the class, you’re welcome to email the instructor.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.

The Presenter:

Luan Wise

Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

ENROLL NOW

Spring 2026
Live Online
Mod 1: Apr 30
Mod 2: May 28

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Summer 2026
Live Online
Mod 1: Jul 14
Mod 2: Jul 21

The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.

Joe GreekTargeted Marketing Specialist, Averitt Express

I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!

Kylie ToneyDigital Graphics Specialist, KTGY

This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!

Emily GarySocial Media Marketing Specialist, Genesis Technical Staffing

Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, MI

The course was excellent, offering a good mix of best practices and real-world examples.

Erin MoloneySr. Marketing Manager, Tension Packaging and Automation

I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!

Danielle TampierDirector of Marketing, J.G. Petrucci Company

The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.

Shauna BittleDigital Content Specialist, ImageSource, Inc.

Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.

Karin FiskMarketing Analyst, Hamilton Company

I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.

Kane GuMarketing Assistant, Nan McKay and Associates

Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!

Raelynn SchmitDigital Marketing Coordinator, BigIron

The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”

Sharon CappucciMarketing Director, OPIS, A Dow Jones Company

This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.

Aimee GallardoDigital Marketing Specialist, Fritz-Pak Corporation

This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, Michigan

The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.

Ashley RoseSocial Media Manager, Newcastle Limited

This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.

Karin FiskMarketing Analyst, Hamilton Company

Previous Next

Workshop dates and times:

Spring 2026

Module 1: Conducting Your Social Media Audit.
Thursday, April 30, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: Turning Insight into Action.
Tuesday, May 28, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Summer 2026

Module 1: Conducting Your Social Media Audit.
Tuesday, July 14, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: Turning Insight into Action.
Tuesday, July 21, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

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Spring 2026
Live Online
Mod 1: Apr 30
Mod 2: May 28

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Summer 2026
Live Online
Mod 1: Jul 14
Mod 2: Jul 21

December 23, 2025/.

AI for Digital Marketing, Digital Marketing

Gemini 3 for Digital Marketers

December 16, 2025

Learn How to Harness Gemini 3 to Produce Images, Videos, and Campaign Workflows.

Special Winter Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (Summer series).

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jun 4
Mod 2: Jun 11

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

In two hands-on modules for marketers, you will learn how to produce scroll-stopping visuals and video and map out ad campaign workflows in hours, not weeks, while keeping every asset on-brand and under budget. Turn a single product shot into dozens of on-brand lifestyle images for different audiences, seasons and placements, all without booking a studio or photographer.

By the end of the workshop, you will be able to:

Launch campaigns with fully finished images and video, without waiting on studios, reshoots or edit suites.
Test more creative marketing ideas, more often, using AI to generate variants for different audiences, channels and markets.
Localize campaigns for global regions from your desk, while protecting brand consistency.
Cut design and production costs, so more of your budget goes into reach, testing and optimization.
Confidently brief and “direct” Gemini 3, so it serves a clear marketing strategy, not just produce pretty assets.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

Module 1: The Instant Creative Studio (Static & Global Visuals).

Stop fiddling with random prompts. Start leaving with finished assets that are ready to ship. In this session you will master static imagery and global adaptation using Gemini 3.

Key outcomes:

The 5-Minute Virtual Photoshoot
Turn a single product shot into dozens of on-brand lifestyle images for different audiences, seasons and placements, all without booking a studio or photographer.
Typography that finally behaves
Create social cards, banners and posters with crisp, legible text baked into the image, ready for Meta, LinkedIn, X and display. No more blurry offer copy when you export.
Global campaigns from one desk
Swap out the text inside your creatives for different languages and markets while preserving layout, hierarchy and visual style, ideal for global and regional teams.
Platform-ready assets on demand
Auto-adapt visuals into the formats you actually use: square, vertical, landscape and story formats for ads, email headers, carousels, website hero images and more.

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jun 4
Mod 2: Jun 11

Module 2: Gemini 3 as Your Campaign Engine (Video, Copy, Funnels).

This session is about turning Gemini 3 into a practical campaign machine, not just a video toy. You will build full funnels around your offers. From insight and ideas, through assets and copy, to testable variants.

You will learn how to:

Find angles that actually sell
Use Gemini 3 to analyze audiences, consumer objections and competitors, then surface hooks, offers and storylines with a clear commercial edge.
Draft high converting copy around your visuals
Turn images and concepts into ad copy, social posts, email intros, landing page sections and CTAs that all tell the same story.
Plan and script video the quick way
Use Gemini 3 to move from value proposition to scripts, scene outlines and shot lists without opening a single storyboard template.
Create variants for different audiences and channels
Spin one core idea into tailored versions for B2B vs B2C, cold vs warm traffic, C-suite vs users, and for Meta, LinkedIn, X, YouTube and email.
Build simple funnels you can test this month
Map out ad + landing page + follow up email flows, with Gemini proposing A/B test ideas for headlines, hooks and first three seconds.
Document everything so your team can reuse it
Output clear briefs, prompt packs and content calendars that colleagues and agencies can plug into straight away.

How to convince your boss you should take this class.

Give them clear, budget-friendly reasons to say “yes”:

“We will save thousands in design and production fees.”
You will learn how to create, localize and resize assets in-house in minutes, instead of outsourcing every variation.
“We can build our own lead-gen tools.”
With Antigravity you can prototype quizzes, calculators and simple interactive tools without hiring a dev shop.
“We will cut video production time by up to 80%.”
Veo 3.1 handles B-roll, social edits and concept testing before you commission a crew, which means fewer expensive reshoots.
“We will reduce AI risks and protect the brand.”
The workshop covers reference images, consistency prompts and workflow checks that prevent off-brand, hallucinated or non-compliant output.
“This upgrades the whole team, not just one person.”
You will bring back templates, prompts and frameworks that colleagues can plug into immediately.

The Presentations:

These are working sessions, not theory lectures. Expect:

Live, interactive workshops with plenty of Q&A.
Step-by-step demos you can follow as you work.
Real marketing examples from B2B, B2C, ecommerce and services.
Time to test prompts on your own products and messages, with expert help.

Download Material:

Full workshop recordings, including demos and Q&A.
PDF slide decks as quick-reference guides for day-to-day use.
Links to prompt libraries, storyboard templates and example frameworks you can adapt for your own campaigns and clients.

Who is the course for?

Digital marketers, brand managers, and content leads who need faster visual and content output.
Agency and in-house teams seeking scalable, AI-powered production.
Freelancers and small businesses looking to grow without expanding headcount.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jun 4
Mod 2: Jun 11

The session provided a suite of prompt models for creating videos.

Caroline HenningsenMarketing Ops Director, NASDAQ

Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.

Copy Group Head for APAC-IMS at A.P. Moller - Maersk

I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.

Shanon ByrneCreative Copywriting Lead, Designs for Health

This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!

Katie BrownMarketing Supervisor, Divi Resorts

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Previous Next

Workshop dates and times:

Summer 2026

Module 1: The Instant Creative Studio (Static & Global Visuals).
Thursday, June 4, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: Gemini 3 as Your Campaign Engine (Video, Copy, Funnels).
Thursday, June 11, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

ENROLL NOW

Summer 2026
Live Online
Mod 1: Jun 4
Mod 2: Jun 11

December 16, 2025/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

Nano Banana For Marketers: AI Visual Creation Bootcamp

September 23, 2025

Nano Banana: The Next Generation of AI Image Creation for Marketers.

Special Spring Pricing: Regularly ~~$750~~ is now 50% off—$375. Enroll here (Spring 2026).

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Spring 2026
Live Online
May 5

BUY NOW

Prerecorded Online

Are you ready to revolutionize your marketing visuals? This hands-on workshop introduces marketers to Nano Banana, Google’s breakthrough AI image creation model. You’ll discover how to generate brand-consistent visuals, create campaign variations at scale, and simplify production workflows—all without costly photoshoots or endless revisions.

This bootcamp is designed for digital marketers, brand managers, and content creators who want to accelerate creative cycles, improve brand cohesion, and deliver stunning marketing assets faster. Taught by Jonathan Gabay, an award-winning writer and brand strategist, who brings practical expertise in marketing and communications, making complex AI concepts accessible through live builds and real-world examples.

You’ll leave with:

Ready-to-use prompt templates.
Reference projects for hero images, variation sets and quick retouch flows.
Clear guidance to supercharge image creation while meeting governance and brand standards.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Spring 2026
Live Online
May 5

BUY NOW

Prerecorded Online

What You’ll Learn:

Custom brand tuning: Adapt Nano Banana to reflect your company’s unique style.
The “Style Weave” method: Lock lighting, palette, and finish across hero images, carousels, and banners.
AI product photography: Create photorealistic images of textiles, glass, metal, and reflections—without a studio.
Variation at scale: Generate nuanced A/B test sets by changing backgrounds, moods, and colorways while preserving geometry.
Governance and brand standards: Build safe, repeatable workflows to ensure compliance and consistency.

Hands-On in the Session:

Build a brand-true hero image and create campaign-ready variants.
Restage products under new lighting conditions using image-to-image while keeping geometry intact.
Experiment with advanced prompts and adapt them for your own campaigns.

We recommend you create a Nano Banana account before this course. You can do so at https://www.nano-banana.ai/

Convince Your Boss.

Nano Banana helps marketers reduce costs, speed approvals, and scale creative output. You’ll leave this workshop with ready-to-use prompt templates, reference projects, and a clear workflow to accelerate image creation while safeguarding brand identity.

The Presentations

Live, hands-on sessions focused on your daily content needs.
Real tools, real prompts, and real workflows—no fluff.
Expert feedback, examples, and try-it-now exercises.
Taught by renowned content strategist and AI educator Jonathan Gabay.

Who Should Attend.

Perfect for marketing professionals who want to scale creativity, stay brand-compliant, and maintain high content quality:

Digital marketers, brand managers, and content leads who need faster visual output.
Agency and in-house teams seeking scalable, AI-powered production.
Freelancers and small businesses looking to grow without expanding headcount.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

ENROLL NOW

Spring 2026
Live Online
May 5

BUY NOW

Prerecorded Online

Workshop date and time:

Spring 2026

Tuesday, May 5, 2026, from 12:00 p.m. to 2:00 p.m. PDT.

ENROLL NOW

Spring 2026
Live Online
May 5

BUY NOW

Prerecorded Online

September 23, 2025/.

AI for Digital Marketing, B2B Marketing, Digital Marketing

New Age of B2B Marketing Using AI and Agentic Workflows in Revenue Orchestration

August 04, 2025

Transform Your Funnel with AI, Intent Signals, and Agent Workflows

Special Summer Pricing: Regularly ~~$1000~~ is now 50% off—$500. Enroll here.

ENROLL NOW

Summer 2026
Live Online
Mod 1: June 24
Mod 2: June 30

BUY NOW

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

Course Overview:

Today’s B2B buyers operate in the shadows of the “Dark Funnel”—researching anonymously, forming group decisions behind firewalls, and ignoring traditional marketing tactics like gated content and cold outreach. This masterclass helps B2B marketers future-proof their demand generation strategy by using AI and agentic workflows to align with how buyers behave.

This is not a theoretical AI overview. It’s a hands-on, tactical deep dive into orchestrating marketing and sales strategies with AI, intent signals, and workflow automation. Walk away with a full-funnel AI playbook customized to your business and tools like ChatGPT, Drift, 6sense, Zapier, and more.

By the end of this 2-module course, you will:

Understand how the Dark Funnel has reshaped the buyer journey — and why MQLs no longer cut it.
Reframe your go-to-market plan around intent data, buyer signals, and group decisioning.
Learn where and how to deploy AI across every stage of the B2B buying funnel.
Build your agentic workflows using tools like ChatGPT, Zapier, Drift, Mutiny, and 6sense.
Replace vanity metrics using revenue-aligned dashboards and attribution.
Leave with a usable AI-powered go-to-market playbook for your business.

Why your business should invest in this course and AI now:

Legacy marketing is failing in B2B.
AI is here – but most teams don’t know how to use it.
Let’s bring marketing closer to revenue.
Future-proof your Go-to-Market Team.
Tangible business outcomes:
- Better serve the buying journey.
- Increased conversion rates.
- Shortened sales cycles.
- Increased ROI from Martech stack.
- Lower CPCs.
- Enhanced sales & marketing alignment.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Summer 2026
Live Online
Mod 1: June 24
Mod 2: June 30

BUY NOW

Prerecorded
Online

Module 1 — Beyond the MQL — Helping you rethink B2B marketing in the dark funnel era.

We explore how the Dark Funnel is reshaping buyer behavior, why the traditional funnel is dead, and how to rebuild your go-to-market approach around real intent — not lists of unqualified leads.

You’ll leave with a clear vision of where modern marketing is heading, along with practical examples of what to do instead, and a blueprint to start orchestrating marketing that aligns with today’s buyers.

Key Takeaways:

Part 1 — The buyer has changed — Understand what the dark funnel is and how to respond.

Legacy funnel vs dark funnel: What’s broken and why.
Why MQLs are misleading and misaligned.
Anonymous buyer journeys and team-based purchasing,
The new role of trust, timing, and relevance in B2B.

Part 2 : No Forms. No Spam, No Cold Calls — replace outdated tactics with intent-first engagement strategies.

The high cost of gated content and personalized outreach.
What to do instead: AI Chat, ungated value, intelligent signals.
The 5-part GTM framework.
Why intent, orchestration, and aligned messaging beat MQLs.

ENROLL NOW

Summer 2026
Live Online
Mod 1: June 24
Mod 2: June 30

BUY NOW

Prerecorded
Online

Module 2 — AI to Agent: Operationalizing AI across the B2B Funnel.

Understanding AI is no longer enough — today’s B2B marketing teams need to be able to deploy it with precision. There is a gap between theory and action.

In this module, you’ll map your full-funnel journey against AI capabilities, explore top tools by funnel stage, and learn how to create autonomous agents that drive key actions — like lead scoring, content delivery, or SDR handoffs without human intervention. Whether you’re using ChatGPT, 6sense, Drift, or Zapier, this session shows you how to tie them together into a smart, agile, scalable go-to-market motion.

Key Takeaways:

Part 1 — Mapping AI to the Funnel — Where, how, and why deploy AI across each stage of your GTM funnel.

Full funnel breakdown: Awareness — Nurture — Conversion — Retention.
Matching use cases to funnel gaps — (Seeing low conversion — deploying AI lead scoring).
Tool showcase — which AI tools are right for which funnel problems.
Live walkthrough of an AI-enhanced buyer journey.

Part 2 — From Prompt to Play — Designing Agentic Workflows — How to build lightweight, autonomous AI agents that take work off your plate and move buyers.

What is agentic AI and how is it different from automation?
Anatomy of an agent — Role, Trigger, Prompt, Action.
How to chain tools to build real agent workflows.
Common agent use cases we look at:
- Lead routing
- Smart out bounding
- Content sequencing
- Intent trigger responders
- Forecasting and summaries
Improve marketing efficiency: Learn how to build AI workflows that reduce manual work, increase accuracy, and free up time for strategy.
Boost ROI from existing tools: Discover how to get more value from tools like ChatGPT, 6sense, Drift, and Zapier—tools your company may already be paying for.
Align marketing with revenue outcomes: Replace vanity metrics with dashboards that tie your work to sales performance and business impact.
Stay ahead of the curve: Gain practical AI skills your peers don’t have yet, helping your team lead—not lag—on innovation.
Walk away with a ready-to-deploy playbook: Apply course insights to current campaigns right away, accelerating implementation and proving value fast.

How to Convince Your Boss Why You Should Take this Class:

Improve marketing efficiency: Learn how to build AI workflows that reduce manual work, increase accuracy, and free up time for strategy.
Boost ROI from existing tools: Discover how to get more value from tools like ChatGPT, 6sense, Drift, and Zapier—tools your company may already be paying for.
Align marketing with revenue outcomes: Replace vanity metrics with dashboards that tie your work to sales performance and business impact.
Stay ahead of the curve: Gain practical AI skills your peers don’t have yet, helping your team lead—not lag—on innovation.
Walk away with a ready-to-deploy playbook: Apply course insights to current campaigns right away, accelerating implementation and proving value fast.

Who Should Attend?

Demand generation marketers looking to move beyond outdated MQL models.
B2B marketing managers and directors who are seeking to modernize their go-to-market strategy.
Marketing operations and RevOps teams focused on systems, automation, and alignment.
ABM strategists who need to align outreach with intent signals and buyer behavior.
Martech specialists who are tasked with deploying tools like ChatGPT, Drift, 6sense, Zapier, and more.
Consultants, agencies, and in-house teams supporting B2B revenue acceleration efforts.
Anyone who wants to close the gap between AI theory and actionable marketing execution.

Download Material:

Full video recordings with slides and instructor audio.
Complete slide deck in PDF format, including checklists and examples.

The Presentations:

The workshops are live so that you can ask your questions about specific B2B demand generation challenges.
All DMAnc.org workshops are recorded so that you can revisit the material at your convenience.
Step-by-step instructions with numbered lists so you can implement these techniques yourself.
Included are numerous real-world examples and case studies showing measurable results.

The Presenter:

Komal Helyer

Komal is Managing Director at global CRM agency Profusion, and an award-winning Fractional CMO. She has over 23 years of experience in email, martech, and digital marketing. Previously VP of Marketing at Pure360, Komal now spearheads the go-to-market, retention, and brand strategies for many B2B, eCommerce, Financial, and Travel businesses and agencies.

A passionate digital marketer, Komal is also Chair of the DMA Email Council. As a key industry thought leader and events speaker, Komal is a sub-editor @ The Modern Retail and writes for many other publications, including Forbes. She is also the judge at many prestigious awards, including the DMA Awards & eCommerce Awards. She’s proud to be an instructor for the Institute of Direct Marketing (IDM) and the DMAnc.org, teaching numerous marketing courses including B2B Marketing, Digital CRM, and Email Marketing.

ENROLL NOW

Summer 2026
Live Online
Mod 1: June 24
Mod 2: June 30

BUY NOW

Prerecorded
Online

Workshop dates and times:

SUMMER 2026

Module 1: Beyond the MQL – Helping you rethink B2B marketing in the dark funnel era.
Wednesday, June 24th 2026, 09:00AM – 11:00AM PDT.

Module 2: AI to Agent: Operationalizing AI across the B2B Funnel.
Tuesday, June 30, 2026. 09:00AM – 11:00AM PDT.

ENROLL NOW

Summer 2026
Live Online
Mod 1: June 24
Mod 2: June 30

BUY NOW

Prerecorded
Online

August 4, 2025/.

The AI image workshop for marketers who demand better visuals, better prompts, and better judgment.

Jonathan Gabay

Workshop date and time:

Spring 2026

Summer 2026

Claude for Marketers: Think Better. Move Faster. Get More Done.

Claude helps marketers make better decisions, produce better work, and reduce operational drag.

Module 1: Claude for Better Thinking, Creative, and Campaign Direction.

Module 2: Claude for Marketing Execution, Workflow Efficiency, Agentic AI, and Smarter Automation.

Jonathan Gabay

Workshop dates and times:

SUMMER 2026

Build smarter campaigns, automate workflows, and boost performance with AI-driven email strategies.

Course Overview:

Module 1 — Prompt Mastery for High-Performance Email Marketing.

Module 2 — AI Infrastructure, Experimentation & Performance Systems.

Komal Helyer

Workshop dates and times:

SPRING 2026

Use AI to build better ideas, better campaigns, and increase your odds of developing winning test plans.

Module 1: Generate Better Marketing Ideas with AI.

Module 2: Make Better Marketing Decisions with AI.

Jonathan Gabay

Workshop dates and times:

Spring 2026

A practical, hands-on workshop to diagnose and repair the technical issues preventing your website from ranking and appearing in AI-driven search.

Introduction:

Module 1: The Google Search Console Diagnostic Lab.

Module 2: The WordPress Execution Lab.

Graham Hansell

Workshop dates and times:

Spring 2026

An SEO website content repair diagnostic workshop to ensure your site is visible in an AI-first search world.

Introduction:

Module 1: The Google Search Console/Google Analytics Content Workshop.

Module 2: The WordPress Content Workspace.

Graham Hansell

Workshop dates and times:

Spring 2026

Move from Classic SEO to Answer- and Generative-Engine-Aware Strategy, So Your Brand Shows Up.

Introduction:

Module 1: The New AI Search Landscape.

Module 2: Practical AEM and AEO — Content, Tech and Measurement You Can Use.

Jonathan Gabay

Workshop dates and times:

Summer 2026

Build Practical, Real‑World Analytics Skills to Measure Your Marketing Performance

Module 1: GA4 Foundations, Installation, and Configuration.

Module 2: GA4 Reports, Insights, Custom Explorations, and AI-Driven Discovery.

Adam Finer

Workshop dates and times:

Spring 2026 (new live dates coming soon)

What’s Working in Your Social Media (and What’s Not) and How to Fix It in 2026

Introduction:

Module 1: Conducting Your Social Media Audit.

Module 2: Turning Insight into Action.

Luan Wise

Workshop dates and times:

Spring 2026

Summer 2026

Learn How to Harness Gemini 3 to Produce Images, Videos, and Campaign Workflows.

Introduction:

Module 1: The Instant Creative Studio (Static & Global Visuals).

Module 2: Gemini 3 as Your Campaign Engine (Video, Copy, Funnels).

Jonathan Gabay

Workshop dates and times:

Summer 2026

Nano Banana: The Next Generation of AI Image Creation for Marketers.

Jonathan Gabay

Workshop date and time:

Spring 2026

Transform Your Funnel with AI, Intent Signals, and Agent Workflows

Course Overview:

Module 1 — Beyond the MQL — Helping you rethink B2B marketing in the dark funnel era.

Module 2 — AI to Agent: Operationalizing AI across the B2B Funnel.

Komal Helyer

Workshop dates and times:

SUMMER 2026

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