Winter Discount: 45% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
As with any marketing endeavor, social media activity needs effective strategic planning for successful tactical execution.
In this 3-module, deep-dive Social Media Marketing Strategy Masterclass, you’ll create a highly effective social media strategy, considering brand, values, purpose and organizational objectives to ensure your marketing activity meets the needs of both audiences and your organization. Each class module will provide planning resources and templates.
Learning outcomes from attending the Social Media Marketing Strategy Masterclass–all three modules:
(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Module 1: Social Media Marketing Strategy Masterclass—Strategy and Purpose, Audience & Personal Planning.
Thursday, February 23, 2023, 9:00 AM to 11:00 AM PST.
Module 2: Social Media Marketing Strategy Masterclass—Content Strategy.
Thursday, March 2, 2023, 9:00 AM to 11:00 AM PST.
Module 3: Social Media Marketing Strategy Masterclass—Organic and Paid Social Media Activity.
Wednesday, March 8, 2023, 9:00 AM to 11:00 AM PDT.
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Description:
Strategy and Purpose—Starting with the end in mind, we’ll consider how your social media activity aligns with bottom line success. Social media channels are your “always on brand” channels, sharing your brand narrative and consistently building positive share of mind. Consider the nuances and appeal of popular social media channels to support channel planning. We’ll bring you up to speed with the latest stats and facts about what the social media landscape looks like, number of uses, demographics, popular platforms, social trends before diving into the elements of a successful social media strategy, considering how social strategy must be agile, and constantly tuned in—and importantly, aligned with business objectives. We’ll consider the wider benefits of how your social media channels support brand building and how markets are truly conversations—and all that means for businesses and practitioners. We’ll look at the challenges that arise when there isn’t a clear strategy—and a few examples of brands that lead with a strategy that connects with the hearts and minds of their audiences. Resources provided: Social Media Strategy Plan/Purpose mapping framework.
Audience & Personal Planning—Knowing your audience is key. Where are they, who are they, what they care about, who they trust, where they go to for information—there’s a lot to learn. In this section we explore what you already know and how you go about plugging the audience knowledge gaps and—considering the different audiences you want to connect with—planning to engage effectively. We look at the importance of “social listening” and how this can support you in learning more about your audiences, looking at examples of how social listening steers content development, product innovation, competitor analysis as well as audience sentiment. And how data and insights can help you learn more about your audiences, too. Resources provided: Audience Scorecard / Audience planning spreadsheet.
Key Takeaways:
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Description:
Content Strategy—You are what you share—so getting the right message, context and creative to engage audiences while staying true to brand is key. You’ll learn how to create, curate, repurpose, and optimize sources across your organization in a newsroom/reporter system, to build a robust content strategy to serve your social media strategy. You’ll also dive deeper into the different types of content and messaging that is required along the customer journey. Considering the hierarchy of different types of content, and how content isn’t always about creating new, but how you can repurpose, and curate as well as create. We’ll focus in on how you can use others across the organization to support your content development and feed your content reservoir so that your content is manageable and authentic. We’ll also touch on the structure of how social media is managed within the organization—and whether that leaves any content ‘holes’ and if so, how to plug them to make your brand story consistent and cohesive. It’s a content rich module—so we’ll also be touching on the psychology of social sharing and understanding what compels people to engage with and share your content—and a balanced framework for ensuring your content is educational, inspirational, entertaining as well as convincing. Resources provided: Content Planning Spreadsheet / Customer Journey Content Planning Framework.
Key Takeaways:
Special Pricing: regularly $900 now 45% off—$495. Enroll here.
Description:
Organic and Paid Social Media Activity—When it comes to balancing organic and paid social media, it’s necessary to understand that alongside short-term or ‘always on’ activation campaigns, to ensure people can get to know, like and trust us we need to balance the ongoing ‘always on’ organic brand activity and community management. In this module we’ll be exploring the critical integration and optimization of paid and organic social media activity—and how the two work together to solidify brand presence as well as for successful campaign activation. We’ll touch on social ad trends and some examples of successful ad campaigns. From a metrics and KPIs perspective, we’ll be looking at typical metrics to consider throughout the marketing funnel and we’ll look briefly at the channel mix and the paid and organic nuances across the channels. We will also take a look at social media ROI generally, including paid and organic aspects, considering analytics, tracking and the tangible and intangible aspects of social media. Please note from a paid advertising perspective, this module is part of the ‘Social Media Strategy Masterclass’—and is not a tactical deep dive into ‘how to do social media paid advertising’. Resource provided: 6 Step Framework to KPI setting for Social Media ROI.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
This course is for Social Media, Marketing, PR and Content Marketing Managers who are responsible for managing the social media presence for their company. Also, for account managers of Social Media and Digital agencies who manage social media presence for their clients.
The Presenter:
Published Author in Social Media
Digital Agency Founder
Michelle Carvill is an experienced senior marketer, digital agency founder and five times published author in the marketing, digital marketing and social media arena. In Jan 2021, Michelle was cited as one of the Top 10 Social Media Experts by Business Insider. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. Her clients include start-ups through to larger global organizations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and Norbord/West Fraser. Her creativity, insights and know-how are based on years of applied experience, learning, testing, measuring and understanding what really works.
For more about Michelle Carvill visit www.michellecarvill.com.
Testimonials
It’s hard to find social media courses relative to B2B marketing. but this course did a great job of going through multiple examples to help understand how things apply to a variety of marketing strategies.
This workshop helped me define my companies audience and how to best target them through the different social media platforms.
It was interesting and gave some great insights into social media and content marketing. I’m looking forward to the other two modules.
Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
In this three-module masterclass, social media expert and author Michelle Carvill will show you how to create the perfect social media strategy for your objectives and brand — and how adding this foundational layer under the tactics you already know will elevate your social media marketing game to new levels of achievement.
In this deep-dive Masterclass, you’ll create a highly effective social media strategy that incorporates your brand, values, purpose, and organizational objectives. We’ll explore how a well-planned, well-rounded social media strategy positively impacts multiple areas of your business, from recruitment and business development to lead generation and sales. You’ll learn how to refine your audience definition, select media and tactics that will deliver results according to your goals, and develop a content strategy and measurement plan that is sustainable for your organization.
Perhaps most importantly, your new strategy will organize your social media marketing activity in a way that gives you more business insights, delivers better on your KPIs, and gives you confidence in your decisions and a stress-relieving plan to follow.
Description:
Strategy and Purpose—Starting with the end in mind, we’ll consider how your social media activity aligns with bottom line success. Social media channels are your “always on brand” channels, sharing your brand narrative and consistently building positive share of mind. Consider the nuances and appeal of popular social media channels to support channel planning. We’ll bring you up to speed with the latest stats and facts about what the social media landscape looks like, number of uses, demographics, popular platforms, social trends before diving into the elements of a successful social media strategy, considering how social strategy must be agile, and constantly tuned in—and importantly, aligned with business objectives. We’ll consider the wider benefits of how your social media channels support brand building and how markets are truly conversations—and all that means for businesses and practitioners. We’ll look at the challenges that arise when there isn’t a clear strategy—and a few examples of brands that lead with a strategy that connects with the hearts and minds of their audiences. Resources provided: Social Media Strategy Plan/Purpose mapping framework.
Audience & Personal Planning—Knowing your audience is key. Where are they, who are they, what they care about, who they trust, where they go to for information—there’s a lot to learn. In this section we explore what you already know and how you go about plugging the audience knowledge gaps and—considering the different audiences you want to connect with—planning to engage effectively. We look at the importance of “social listening” and how this can support you in learning more about your audiences, looking at examples of how social listening steers content development, product innovation, competitor analysis as well as audience sentiment. And how data, insights and even AI can help you learn more about your audiences, too. Resources provided: Audience Scorecard / Audience planning spreadsheet.
Key Takeaways:
Description:
Content Strategy—You are what you share—so getting the right message, context and creative to engage audiences while staying true to brand is key. You’ll learn how to create, curate, repurpose, and optimize sources across your organization in a newsroom/reporter system, to build a robust content strategy to serve your social media strategy. You’ll also dive deeper into the different types of content and messaging that is required along the customer journey. Considering the hierarchy of different types of content, and how content isn’t always about creating new, but how you can repurpose, and curate as well as create. We’ll focus in on how you can use others across the organization to support your content development and feed your content reservoir so that your content is manageable and authentic. We’ll also touch on the structure of how social media is managed within the organization—and whether that leaves any content ‘holes’ and if so, how to plug them to make your brand story consistent and cohesive. It’s a content rich module—so we’ll also be touching on the psychology of social sharing and understanding what compels people to engage with and share your content—and a balanced framework for ensuring your content is educational, inspirational, entertaining as well as convincing. Resources provided: Content Planning Spreadsheet / Customer Journey Content Planning Framework.
Key Takeaways:
Description:
Organic and Paid Social Media Activity—When it comes to balancing organic and paid social media, it’s necessary to understand that alongside short-term or ‘always on’ activation campaigns, to ensure people can get to know, like and trust us we need to balance the ongoing ‘always on’ organic brand activity and community management. In this module we’ll be exploring the critical integration and optimization of paid and organic social media activity—and how the two work together to solidify brand presence as well as for successful campaign activation. We’ll touch on social ad trends and some examples of successful ad campaigns. From a metrics and KPIs perspective, we’ll be looking at typical metrics to consider throughout the marketing funnel and we’ll look briefly at the channel mix and the paid and organic nuances across the channels. We will also take a look at social media ROI generally, including paid and organic aspects, considering analytics, tracking and the tangible and intangible aspects of social media. Please note from a paid advertising perspective, this module is part of the ‘Social Media Strategy Masterclass’—and is not a tactical deep dive into ‘how to do social media paid advertising’. Resource provided: 6 Step Framework to KPI setting for Social Media ROI.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
This course is for Social Media, Marketing, PR and Content Marketing Managers who are responsible for managing the social media presence for their company. Also, for account managers of Social Media and Digital agencies who manage social media presence for their clients.
The Presenter:
Published Author in Social Media
Digital Agency Founder
Michelle Carvill is an experienced senior marketer, digital agency founder and five times published author in the marketing, digital marketing and social media arena. In Jan 2021, Michelle was cited as one of the Top 10 Social Media Experts by Business Insider. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. Her clients include start-ups through to larger global organizations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and West Fraser. Her creativity, insights and know-how are based on years of applied experience, learning, testing, measuring and understanding what really works.
For more about Michelle Carvill visit www.michellecarvill.com.
This class gave me a better understanding of paid and organic social media. I was pleased to also receive a bunch of takeaways and strategies that I will implement immediately into our marketing plan.
This workshop helped reinforce my belief on what our company needs to focus on.
The Social Media Strategy Masterclass Part 2 was very informative regarding what type of content to focus on for each stage of your audience’s journey in the marketing funnel. It also provided useful tips for ensuring efficiencies, such as organizing marketing in your organization effectively and also repurposing content when possible.
This was chock-full of useful information that I can take back to my team and put into action.
Michelle did a great job in covering all the basics of starting social media campaigns, from how you can get to know your audience, to how you can target them specifically with strategic messaging in place and how you can align these campaigns with performance and goals in mind.
Today’s presentation was very engaging with visuals and examples to help understand the content. Providing content before the presentation that could be viewed before, during, and after the presentation was extremely beneficial to help implement the knowledge.
This was a great introduction to Social Media Marketing! Extremely helpful for our purposes. Looking forward to the next sessions.
This course is very helpful for new or expanding businesses looking to utilize social media platforms to enhance their business. It’s definitely worth the time to learn some new strategies and brush up on current ideas.
This is my second workshop attended and it did not disappoint. Looking forward to the next module. The information I learned today will definitely help me with my social media strategy moving forward for 2023.
It’s hard to find social media courses relative to B2B marketing. but this course did a great job of going through multiple examples to help understand how things apply to a variety of marketing strategies.
This workshop helped me define my companies audience and how to best target them through the different social media platforms.
It was interesting and gave some great insights into social media and content marketing. I’m looking forward to the other two modules.
Michelle is very knowledgeable and measuring social media ROI was very informative.
Module 1: Strategy and Purpose, Audience & Personal Planning.
Prerecorded online.
Module 2: Content Strategy.
Prerecorded online.
Module 3: Organic and Paid Social Media Activity.
Wednesday, November 13, 2024.
From 09:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Social media keeps pace with an ever-changing world. It’s overwhelming at the best of times for marketing professionals who work around the clock on platforms. So, what can marketers do to thrive in an accelerating social media landscape?
In this 2-hour bootcamp, social media strategist Beverley Theresa will break down the situation, give you strategies and tactics aligned with your business goals, and get you the firm footing you need to crush 2025—without any more sleepless nights.
Attendees will learn how to revamp their social media strategy, create content with intention (and bust through algorithms), and build a more substantial social media presence. Get inspired by actual life campaigns, pivot your content, streamline your social media management process, and grow!
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
Need more content inspiration? Take a look at our Content Marketing Marketing Masterclass.
How to Convince Your Boss Why You Should Take this Class:
For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.
Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.
This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.
The Presentations:
Download Material:
Who is the course for?
This class is ideal for businesses who have an existing social media presence and are looking for new strategies to improve their social media strategies for the coming years. Ideal participants would be social media managers, marketing managers, public relations managers, digital marketing managers, e-commerce managers, and agency account directors.
The Presenter:
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
I thought the presentation was very informative and useful. We hope to kickstart our social media marketing with tips we learned in this class.
A very helpful overview of key social media topics and techniques!
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Great presentation with extremely useful social media information and ideas for our business to use for the future!
If you are involved with your company’s social media in any capacity, take this course. There is something you’ll learn to help!
Social Media Marketing Bootcamp, 1 Module Course
Thursday, November 14, 2024
from 12:00 p.m. to 2:00 p.m. PST.
Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Social media has altered how the world learns, connects, views, and purchases online, and offline. If you’re responsible for marketing a brand, you need to create a positive and consistent presence on the appropriate media channels for your industry, target audience, and goals. Doing it right can help you increase access, strengthen trust, build relationships, create a dialogue, and enhance your reputation. Doing it wrong—or not at all—risks making your brand invisible.
But when you already have many responsibilities on your plate, how can you be successful in a media-saturated market, and make it a repeatable process?
This one-module workshop gives a quick overview of the mechanics of social media from a social media manager’s standpoint. Social media strategist and instructor Beverly Theresa unpacks how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.
In this two-hour workshop, you will learn the best practices for creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens your brand reputation.
This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing through 2024.
Quick Key Takeaways:
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.
Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.
This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.
The Presentations:
Download Material:
Who is the course for?
This class is ideal for professionals who either have yet to launch a social media presence for their business or have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!
The Presenter:
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
I was very pleased with the workshop today. I thought that Beverly gave a good presentation on the basics of social media. It was really helpful to hear her suggestions for streamlining and making content for each platform.
I really liked the workshop– It was informative and I learned a lot!
This was a good workshop for people looking to learn about social media and for those who are social media professionals for major corporations and businesses.
DMAnc and Beverley offered a great introduction to social media management that dove beneath the surface level to give actionable tips and training.
Recycling TikToks and posting them as reels on Instagram is a great way to reuse content and gain traction! Most of the time TikToks do better on Instagram.
It was a good introduction to all of the current main social media platforms to help you figure out what might work best for your audience .
Highly recommend! Applicable to all companies selling a service or product!
A phenomenal overview–with suitable “deeper dives”–of the major social media channels. Also, brief description of what other webinars are upcoming. Best part: informational, no “puffing up about how great we are!!” That’s really refreshing. I got what I signed up for–and more!! Thanks.
When I take a webinar, I look for engaging content that will be helpful. I didn’t realize two hours flew by because Beverley made this course fun and full of knowledge!
It was very informative and I’m glad I was able to attend. I learned some tips and tricks for social media marketing, as well as tools I think would be great for streamlining my content. I can’t wait to put into practice what I learned.
Beverly was very knowledgeable and informative with a super friendly tone to her voice.
It’s a fantastic course if you feel lost when you hear the words “social media marketing”. Easily digestible information to help put those who are intimidated by social media at ease.
The Social Media Marketing Fundamentals workshop was great and very insightful. Whether you’re just starting out on social media or want to go back to the basics, this is a great place to go.
The course was so great. I will take the elements I learned back to my internal team members so we can implement with our clients. A lot of tips and information resonated with my day-to-day and ways to get better engagement for my clients.
Presenters were inviting and friendly. happy to answer any question basic or more advanced.
Great overview if you’re new to social media marketing and want a broad view of where to start!
I enjoyed the presentation, I would recommend this to anyone that is interested in learning more about Social Media Marketing
A great informative course that dives into each facet of social media.
This workshop was very informative. Covered the basics or multiple platforms. I would recommend this workshop.
Good job with showing us the basic fundamentals of social media. Gained some good valuable information and will use that with our social media
DMAnc workshop on Social Media Fundamentals is a great class. so many great tips and tricks. and sooooo much to learn!
DMAnc offered a great presentation on the Fundamentals of Social Media. It is exactly what I needed to know to get started marketing our Small Business and Social Car Club.
This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Social Media Marketing Fundamentals: 1-Module Course
Thursday, December 12, 2024
from 12:00 p.m. to 2:00 p.m. PST.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Social media has altered how the world learns, connects, views and purchases — online and offline. How can you be successful in a media saturated market, and make it a repeatable process?
This workshop delves deep into the mechanics of social media from a social media manager’s standpoint. We unpack how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.
With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens brand reputation.
This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing for 2022.
In this class you’ll learn:
This class is ideal for professionals who either have yet to launch a social media presence for their business, or, have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.
Instructor: Beverley Theresa
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Summer Discount: 25% Off Regularly Social media keeps pace with an ever-changing world. It’s overwhelming at the best of times for marketing professionals who work around the clock in platforms… So what can marketers do to thrive in an accelerating social media landscape? This class will break down the situation, give you strategies and tactics that are aligned with your business goals, and get you the firm footing you need to crush 2022—without any more sleepless nights. Attendees will learn how to revamp their social media strategy, create content with intention (and bust through algorithms), and build a more substantial social media presence. Get inspired by actual life campaigns, pivot your content, streamline your social media management process, and grow! In this class you’ll learn: This class is ideal for businesses who have an existing social media presence and are looking for new strategies to improve their social media strategies for the coming years. (Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.) Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide. Instructor: Beverley Theresa Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Free Lifetime Workshop Updates$300, Now $225Description:
Key takeaways:
Who the class is for:
Materials:
Speaker:
Testimonials
A very helpful workshop for anyone who is ready to take their social media presence from basic to brilliant!
There’s always something new to learn in the world of social media and this team does a great job of simplifying what could be quite overwhelming.
Learned a lot about aspects of social media marketing I hadn’t known about before!
The workshop today was great! I feel like I got a lot of good information that I will be able to take away and apply in my social media management,
This workshop provides an overview of the state of social media and helps you consider strategically how to best leverage it as a marketing and communications tool for your business.
This workshop is an excellent way to refine your knowledge about social media marketing.
I recommend this masterclass for individuals who want to know the basics of social media marketing. It helps lay out a foundation to get started on some of the major platforms that will help increase your companies online audience.