Date: LIVE, Friday, September 23, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: All three SEO workshops for $900 $585. Enroll here.)
(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)
Use SEO for Digital Marketing
Why Take this Course
Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.
We cover the four major areas of SEO:
- Keyword research: How to find the best keywords and spoken queries.
- On-page SEO: How to improve what your visitors see on the page.
- Technical SEO: How to fix many small technical issues.
- Off-page SEO: Additional steps to improve your page’s ranking in Google.
The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.
The SEO course is presented in three workshops.
New Tactics for 2022
The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.
Part 1: SEO Keyword Research
Individual live online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals LIVE, Friday, September 23, 2022 (12:00 pm to 2:00 pm PDT).
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
The first session starts with Keyword Research, the basic first step of SEO. You’ll see how to use eight advanced tools to find the keywords that your audience uses to search for your company, products, and services. You’ll also see how to find the keywords that bring traffic to your competitors. You use these keywords and keyword phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more.
Like keyword research, you’ll also see how to find the questions that your audience uses about your company, products, and services. You can use these questions to write pages, ads, social posts, content marketing, and make videos.
The secret to keyword research is testing. Which keyword works best? You test the words to collect data. There is an easy way to quickly test thousands of keywords to find the ones that work for you. You’ll al-so see how to convert all keywords to lower case in one step, sort keywords into categories, make per-mutations of the best keywords, and quickly translate keywords into other languages.
Key Takeaways:
- Keyword Research: We look at free tools to find thousands of keywords, including your competitors’ keywords. You’ll also see how to find the questions that your audience uses when they search.
- You’ll see how to test keywords to find the best ones. Use a free tool to make permutations of your top keywords to get yet more keywords and another free tool to translate your keywords into other languages.
- Finally, we look at how Google reviews and selects websites. What are their selection criteria? What do Google’s 8,000 Quality Reviewers look for? This gives you ideas for improving your pages and avoiding red flags.
- Sections include checklists for your work.
The Presentations
- The live presentations lets you ask your questions.
- Take the recorded presentations if the course doesn’t fit in your calendar.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Download Material
- Recorded video of the presentation with slides and audio.
- The PowerPoint slides as PDF.
- Checklists for the sections in the course.
- Spreadsheet for managing meta-tags.
- Spreadsheet for managing keywords.
- List of additional reading and eBooks.
- Google’s internal training manual for their page quality review team.
Who is the course for?
- Organizations, including B2C and B2B companies, government, and non-profits.
- Organizations that want to improve their SEO presence in search engines.
- You will be able to understand how to use SEO so you can manage projects, staffers, agencies, or contractors.
- Agencies to improve their SEO services.
- Anyone who wants to work in SEO.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Your Instructor
- The SEO course is led by Andreas Ramos. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has worked in SEO since the mid-90s. He is the author of 18+ books on SEO and digital marketing, including a book on SEO that was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
Presentation was clear, it would be valuable for those who have no basics of SEO.
The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.
I highly recommend this course for learning the ins and outs of SEO.
This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.
I appreciate all of the tools shown and shared so that I can improve the SEO my company’s site – it’s all very actionable.
The SEO workshop I attended was extremely well put together and educational. It’s really nice to have access to a recording of it to refer back to later.
This is a great course to begin your career in SEO marketing. The instructor has real world experience and gives his viewers real life examples on how SEO affects a company’s awareness.
The class was extremely informative. The demonstrator was resourceful and made sure everyone understood the topic before moving on and answered questions clearly.
This workshop prepares you effectively for the fundamentals of SEO. The examples and tools for keyword research and implementation are wonderful and I feel that I will be able to implement them for my clients.
SEO workshop was great – Andreas kept us engaged and spoke in terms which were easy to understand.
This workshop provided a great starting point to SEO efforts.
I thought I knew all the basics of SEO. I was wrong and this workshop not only increased my knowledge, but gave me ideas of how to use learnings from SEO analytics in other digital efforts.
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Very detailed with great, easy-to-use information!
Andreas and Laurie did an excellent job walking through the process of SEO Keyword Analysis from the basics to using free tools to analyze and organize keyword data.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
“It was very comprehensive, and with the presenter’s experience and consistently updating the presentation, I didn’t have any questions!”
Great resource for getting directly to the point on SEO and the best practices in searching and seeing the data to use to help your business.
I appreciate the availability and openness of presenter Andreas Ramos. His experience working with many organizations to improve website functionality make this workshop very practical.
Very helpful and informative Webinar! I was worried two hours would be long, but the time flew bye and I kinda wished we had more time! – SueB
Information was clear, suggested tools and strategies were very helpful. Can’t wait to learn more in the next session.
