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The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
Google Ads and the other search engines are offering much more advanced, sophisticated ways to target your prospects and customers. This session will help you to drive your performance to the next level through mastering the Google Ads interface.
This workshop takes a realistic view of ABM and cuts through the hype that often surrounds it. The focus will be on the key elements necessary to plan and execute a realistic program that will fit the capabilities of small to medium business (SMB) while increasing target account sales and producing a positive ROI.
Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and introduce you to the full power of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.