CONNECT WITH US
The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond. Join our email list.
Social Media Advertising Best Practices: How to create and run ads on Facebook, Instagram, LinkedIn, Twitter and Pinterest
As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics.
The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach.
Once you have actually landed that customer – what now? All that money acquiring them should encourage you to keep and grow them as well!