Special Winter Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Marketing professionals live and die by web analytics. We use that data to make marketing decisions about SEO, SEM/PPC, social media, email marketing, and all other digital marketing efforts. We also need to be able to share our data with other teams and upper management, to get buy-in from stakeholders, to champion our work, and to foster growth and success in our organizations as a whole.
With Google Analytics 4.0, Google has introduced an incredibly powerful tool for gathering and understanding web traffic data. The reporting isn’t limited to data from websites, either, but also from social media, YouTube, ad platforms, streaming services, blogs, and other online sources—everywhere you want your brand to be.
In Google Analytics 4.0, Google fundamentally rewrote their analytics tool. It has more exciting features but it works differently than GA3, its predecessor. To take full advantage of Google Analytics 4.0, you need to know how it works, where to find hidden tools, and how to use them.
This masterclass, taught by bestselling author and Google insider, Andreas Ramos, guides you through the landscape of Google Analytics 4.0. You’ll learn how to make the most of this analytical powerhouse, from installation to mastery. We also cover the new Explore tool that lets you create your own data dashboards, and you’ll get a 22-page PDF guide to the Explore tool, for convenient reference when you’re implementing it in your own work.
The course is taught with a live Google Analytics 4.0 account. Google continues to develop Google Analytics 4.0, so the course is updated for every presentation to give you the most current information, tips, insights, and techniques.
The first module includes an introduction to Google Analytics 4.0 (GA4), and its interface. You’ll learn how to install GA4, and how to create and use tracking tags in Google Tag Manager (GTM) for WordPress, Wix, and other CMS systems. We also cover how to configure the GA4 Admin panel and add and manage users.
You can follow along with your Google Analytics 4.0 account, or use a free, publicly accessible Google Analytics 4.0 account. If you need a step-by-step refresher after you complete the course, you can review the recorded video anytime.
Key Takeaways:
In this module, we’ll look at preconfigured reports in GA4. Use these to learn about your visitors, how they found your website, what pages they are opening, and the devices they are using. With a better understanding of who comes to your website and how they got there, you can attract more visitors, target your audiences more accurately, create better marketing messages, and discover untapped markets. You can also export and share data with other teams so they can improve their work.
Key Takeaways:
In this third workshop module, you learn how to create custom reports with the Explore tool. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the others you need. Explore, a core feature of GA4, allows you to select and present your data in many formats, which is invaluable when you need to share your data with others in your organization, and gives you powerful new ways to analyze your data. Once you master it, you’ll find its flexibility indispensable.
Another major new feature of Explore is predictive analytics. Google AI uses your data to predict audiences (such as men 18-24 in California who use desktop computers, or women 25-34 in New York who use Android phones) who are likely to buy from you in the next 28 days. You can easily adjust this to capture the value that you want.
This class uses a live connection to GA4, so you can see it working in real time. You’ll get a video recording of the class, plus a 22-page handout with numbered steps that you can use to create your custom reports.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.
With objective data, your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
Download Material:
Who is the course for?
This masterclass is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.
It’s especially useful to:
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
Excellent introduction to G4 Analytics!
This is a great intro to GA4 and helps clarify many things that are not included in Google’s documentation.
Excellent course in explaining the new features and changes of Google Analytics 4
Great value and insights into Google Analytics GA 4.0 and beyond. Highly recommend the full course covered in three workshop modules.
This GA4 course gave me a better understanding of how to leverage the platform. It was helpful to understand how to build segments using AI.
GA4 isn’t the end of the world, it’s a new world. Be prepared for it.
Terrific course especially for those who do not know much about GA4 (like me)!
This workshop is very informative and helpful with understanding the differences between 3.0 and 4.0, as well as getting started with 4.0
One of the best courses I have ever taken! Amazing, relevant, unique content. Worth every dollar and minute of your time!
The teacher was extremely detailed and great at explaining the difference between GA3 and GA4.
This workshop provided very useful information and it allows me to develop my knowledge about Google Analytics’ tools.
Great course! Instructor is very knowledgable and definitely has tons of experience. I’m more on the advanced side of things, using the Google stack for over a decade and the intro course was still very helpful.
Very knowledgeable instructor.
For not knowing much about Google Analytics, I now have the confidence to tackle this beast.
Great overview of GA4. It will help you understand what GA4 is, how it differs from it’s predecessor, UA, and how to install it.
Andreas is a great resource on a variety of topics, explaining things in an easy to understand way whether you are a novice or seasoned professional.
Module 1: Google Analytics 4.0 Masterclass: Installation and Configuration.
Friday, December 6, 2024
9:00 a.m. to 11:00 a.m. PST
Module 2: GA4 Reports: User Behavior, Monetization, and Events Reports.
Wednesday, December 11, 2024
12:00 p.m. to 2:00 p.m. PST
Module 3: Using GA4’s Explore to Build Custom Reports.
Wednesday, December 18, 2024
9:00 a.m. to 11:00 a.m. PST
Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 3 Only (Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT)): regularly $300 now $225. Enroll here.
Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. This the third of three workshop modules that show you how to install and use Google Analytics 4.0.
In this third workshop, you learn how to create your reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the custom reports you need using the Explore tool.
Explore, the report creation tool, has dozens of options to create personalized reports that fit your organization’s needs.
This is the core idea of GA4. GA4 gives you the tools to select and present your data. Instead of using GA3’s ready-made data, you become a data analyst.
Another major new feature is predictive analytics. Google AI uses your data to predict audiences (such as men 18-24 in California who use desktop computers or women 25-34 in New York who use Android phone) who are likely to buy from you in the next seven or thirty days. You can use this to create marketing to reach those audiences.
This class uses a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can recreate the reports.
We will send you a 15-page handout with numbered steps so you can create your custom reports.
You can follow along with your GA4 account or use Google’s publicly accessible GA4 account.
(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
The Google Analytics 4.0 course series is a three-module workshop series. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a significant discount. Take the courses either live or recorded.
Workshop date and times:
Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT).
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.
With objective data, your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
Download Material:
Who is the course for?
By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
If you are tired of getting the Google run-around with finding answers, this is the course to take. The presenter is an expert.
A lot of information to digest, but Andreas guided us through the most important concepts and provided slides and documentation that are very detailed for future use.
Great class and very meaningful and useful content.
Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 2 (Wednesday, October 7, 2022 (9:00 am to 11:00 am PDT)): regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. This the second of three workshop modules that show you how to install and use Google Analytics 4.0.
In the second workshop, we look at the basic User Behavior, Monetization, Conversion and Events reports in Google Analytics 4.0. GA4 is based on user behavior and events, so you can better understand your audience and what they are doing.
The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. The Advertising section of this course includes reports on your website’s ad revenue. The Conversions report goes far beyond GA3’s conversion tracking, because GA4 uses a new data model where you can track literally any action as a conversion.
In this course, we’ll look at additional features and options in GA4. You’ll learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.
This class demonstrates a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can review it again. You can also follow along with your Google Analytics 4.0 account or the free publicly-accessible Google Analytics 4.0 account.
(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
The Google Analytics 4.0 course series is a three-module workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
Module 2, Workshop date and time:
Wednesday, October 7, 2022 (9:00 am to 11:00 am PDT).
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.
With objective data, your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
Download Material:
Who is the course for?
By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
The thought of shifting to Google Analytics 4 is intimidating, but this three-part course alleviated a lot of my trepidation. Mr. Ramos providing timely, relevant content, as well as thoughtful answers about what our Analytics and reporting might look like down the road.
I appreciated the in-depth technical information and the coverage of new reporting – as it varies greatly from Universal Analytics.
This is incredibly useful and detailed information that will allow us to navigate GA4.
Great information to help understand the upcoming changes to Google Analytics.
Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 1 (Friday, December 2, 2022, 12:00 pm to 2:00 pm PDT): regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to improve your results. This is the first of three workshop modules that show you how to install and use Google Analytics 4.0.
In the first workshop, we’ll look at the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). Then, we go on to the installation of GA4 and the tracking tags for WordPress, Wix, and other CMS, plus Google Tag Manager (GTM). How to configure the GA4 Admin panel and add and manage users.
This class demonstrates a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can review it again. You can also follow along with your Google Analytics 4.0 account or the free publicly-accessible Google Analytics 4.0 account.
(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
The Google Analytics 4.0 course series is a three-module workshop series. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a significant discount. Take the courses either live or recorded.
Module 1, Workshop date and time:
Friday, December 2, 2022 (12:00 pm to 2:00 pm PDT).
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.
With objective data, your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
Download Material:
Who is the course for?
By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
This was an amazing workshop. I really enjoyed that it wasn’t overly technical and didn’t overwhelm. The presenter sought to educate versus overwhelm or “impress” with technical knowledge.
Andreas is a great teacher with a knack for cutting through Google’s jargon and fluid rules to make it easier to grasp and use the features of GA4. Also, I learned more than just the fundamentals of Analytics 4.
The course today was very helpful! Easy to follow along and implement immediately.
Very informative and great presenter. Really enjoyed everything that was presented and will use in the future.