Special Fall Pricing: Regularly $250 is now 50% off—$125. Enroll here.
If you’re seeking to make the most of your career opportunities, there’s no question that you need an effective presence on LinkedIn. But that’s easier said than done—unless you know the secrets behind the algorithm that can raise your visibility with the employers, recruiters, and colleagues you most want to attract.
In this one-module, two-hour workshop, you’ll learn all the steps, tricks, and details you need to boost your LinkedIn score, rise to the top of search results, and confidently navigate LinkedIn’s vast sea of connections and opportunities.
We’ll show you how to improve your profile, section by section, to showcase your unique value, and explore LinkedIn’s many little-known tools to help you find your dream job. From seeing how you compare to other applicants to setting up one-click apply buttons, we’ll arm you with the knowledge to make your job search easier, less stressful, and more effective. And we’ll explain how you can leverage AI to simplify and improve your LinkedIn efforts.
At the end of this workshop, you’ll have a clear idea of the path ahead and the steps you can take immediately to improve your prospects.
The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands to use the platform to get the jobs they want. His experience includes exclusive tips and strategies you won’t find anywhere else.
Key Takeaways:
How to Convince Your Boss You Should Take This Class
One of the main benefits of having a strong personal brand on LinkedIn is increased visibility and credibility. When employees have a well-crafted LinkedIn profile, they are more likely to be found by potential customers and partners. That is the value to your boss. But frankly, this course is a gift you should give yourself to enhance your career.
Who is the course for?
Download Material:
The Presentations:
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
Packed with information. Very informative!
LinkedIn Profile Optimization for Job-Seekers
Wednesday, Sep 11, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Winter Discount: 50% Off for Marketers
Free Lifetime Workshop Updates
Special Pricing: regularly $300 now 50% off for Marketers—$150 (Pre-recorded Online). Enroll here.
Why Take this Course?
Just as Google has an algorithm that selects the best pages, you also have a score at LinkedIn. Your LinkedIn score is part of the ranking for your profile. It also determines how many people will view your posts.
Just as you use SEO to get a webpage to show higher in the Google search engine, you use LinkedIn Profile Optimization (LPO) to improve your profile’s visibility.
You’ll learn how the LinkedIn search algorithm works and how to improve your LinkedIn profile, step by step. How to write posts on LinkedIn, and how to improve your company’s LinkedIn page. Improve your company page’s score by improving your employees’ and executives’ score. The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples you can copy and use for your profile
(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
The course is a one-time two-hour workshop. Take the course either live or recorded.
Pre-recorded Online.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
Customers, partners, investors, analysts, and potential job applicants research LinkedIn to evaluate companies and teams. By improving your LinkedIn profile, your staff profiles and company profile, your company can show up ahead of your competitors.
The Presentations:
Download Material:
Who is the course for?
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on LinkedIn, SEO, and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on about LinkedIn from one of the leading experts in Silicon Valley.
Testimonials
Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!
The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.
This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.
This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.
The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.
Workshop was packed with relevant, useable info and handouts.
A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
For B2B marketers, there should be no better social medium for advertising than LinkedIn. It’s where your target audience lives, breathes, and communicates. It’s where audiences share information about themselves, their industries, and their professional needs and wants. But those new to LinkedIn advertising don’t know where to start, or how to make the most of the platform. And many marketers report being disappointed that their LinkedIn campaigns don’t get the results they hoped to achieve.
Most of the time, the problem is not the medium, but gaps in knowledge about how to make it work properly. When it comes to LinkedIn ads:
Many LinkedIn training courses address the first item, but not the second and third critical pieces of the puzzle. In this LinkedIn Advertising Masterclass, you will gain the knowledge and skills in all three areas to advertise effectively on the number-one social media platform for B2B marketing.
In this two-module masterclass, Instructor Luan Wise shows you how LinkedIn fits into the B2B sales funnel, and how to structure your LinkedIn content to balance your short-term and long-term goals. You’ll gain valuable insights, gain new working knowledge, and develop the confidence to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.
Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.
Module 2 will teach you about the best LinkedIn ad formats to use, creative top tips and best practices, and how to build, monitor, and optimize your campaigns for the best results. You’ll learn about budgeting, bidding, A/B testing, and measuring results. You’ll also get tips for creating image ads, thought leadership ads, sponsored posts, content, and video. And lastly how to think through the marketing funnel. You’ll have the opportunity to participate in the discussion and ask questions throughout each session.
Key Takeaways:
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.
Key Takeaways:
In this class, you will learn:
You will see a demo of the Campaign Manager platform, have the opportunity to create a persona for your target audience, and identify how you can best reach them via LinkedIn advertising.
Description:
Module 2 will teach you about the best LinkedIn ad formats to use, creative top tips and best practices, and how to build, monitor, and optimize your campaigns for the best results. You’ll learn about budgeting, bidding, A/B testing, and measuring results. You’ll also get a wealth of examples and tips for image ads, thought leadership ads, sponsored posts, content, and videos. And lastly a discussion on the conversion funnel.
Key Takeaways:
In this class, you will learn:
Together, we will explore best practice examples of all ad types, from single images to videos. You’ll have the opportunity to participate in the discussion and ask questions throughout each session.
How to Convince Your Boss Why You Should Take this Class:
LinkedIn is the top social media platform for B2B—The B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.
The power of paid social—Social media advertising helps get your message out to more of your target audience. LinkedIn provides opportunities for image ads, video ads, message ads, conversation ads, and *new* thought leadership ads.
Save costs—Reduce wasted ad spend by learning how to run campaigns effectively. Get the results your business needs.
Practical insights—Learn with an industry-recognized practitioner. This course is more than theory, it’s packed full of examples and best-practice advice. You can ask every question you need to!
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.
The Presenter:
Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.
I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!
This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!
Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.
The course was excellent, offering a good mix of best practices and real-world examples.
I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!
The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.
Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.
I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.
Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!
The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”
This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.
This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.
The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.
This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.
Module 1: LinkedIn Advertising Fundamentals.
Thursday, Sep 19, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Managing Successful LinkedIn Advertising Campaigns.
Friday, Sep 27, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
If you’ve been tasked with maintaining your company’s LinkedIn profile, disappointing results and negligible impact can make it the least exciting task on your very full plate. But with pro insights, you can make this medium sing—and deliver—in ways that make you look like the marketing genius you are.
In this one-module, two-hour masterclass designed specifically for marketing professionals, you’ll learn how to optimize LinkedIn profiles for yourself, your organization, your team, your sales force, and your executive leadership for maximum impact.
We’ll explain how LinkedIn uses AI and its algorithm to score and rank profiles and how they choose which posts to show. Most important, you’ll learn how to see the scores of the profiles you manage and see success metrics you can share with your leadership. In one case study we share, you’ll see how a team increased their score from 48 to 56 and got up to five times more revenue. The wealth of opportunities can expand your professional connections and attract potential customers, clients, partners, employees, and investors.
The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands of individuals and organizations unlock this dynamic platform’s potential. His unique experience includes exclusive tips and strategies you won’t find anywhere else.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
What You’ll Learn in This Workshop
In this hands-on workshop, we focus on enhancing your personal LinkedIn profile and your company’s LinkedIn profiles to build more business opportunities, grow your connections, and attract top talent. Each topic is accompanied by clear examples that you can easily adapt and apply to your own profile.
Key Takeaways:
Our comprehensive course is designed to provide you with actionable insights and practical skills to enhance your LinkedIn presence. Here are the key takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
This course is written for staff at companies who want a stronger LinkedIn presence. LinkedIn is the key social media channel for professionals. Our LinkedIn profile optimization (LPO) course lets you get on top of LinkedIn and then train the rest of your team and your company on how to improve their profiles and the company page. By improving your LinkedIn scores, you improve visibility on LinkedIn to customers, partners, investors, analysts, and potential job applicants. Your company gets more opportunities and more revenue. Your company shows up ahead of your competitors.
The Presentations:
Download Material:
Who is the course for?
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
This workshop gave me an in-depth understanding of LinkedIn Profile Optimization (LPO) and how to gain thousands of view on LinkedIn for free. I am excited to use the tips and tools discussed in the workshop to improve my personal profile as well as our executive team’s pages!
Very real and relevant information that can be executed on quickly to see fast improvements in LinkedIn engagement.
Incredibly rich webinar. Great ideas to improve and engage on personal profiles and company pages. It goes beyond LinkedIn to leveraging other websites and lead generation software to maximize your LinkedIn pages.
I recommend this workshop for those hoping to gain a better understanding of how LinkedIn really works. There’s a lot more than meets the eye and this workshop will open your eyes to what’s happening behind the scenes so you can optimize your profile.
Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!
Very informative course!
This is the perfect course for anyone who wishes to learn more about how LinkedIn works or wants to grow their reach on LinkedIn – or both!
The LinkedIn Optimization workshop answered questions and went into detail beyond what you can find on your independent search, and having participants asking questions that I might not have thought of really made this webinar worth it as I plan on optimizing my profile as well as my company profile.
The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.
This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.
This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.
The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.
Workshop was packed with relevant, useable info and handouts.
A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.
LinkedIn Profile Optimization for Marketers Masterclass
Friday, Sep 13, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
This hands-on workshop is led by Andreas Ramos, co-author of the book Mastering LinkedIn, an Amazon Best Seller. He leads the popular workshops on digital marketing for the DMA-NC. He is also an adjunct professor of digital marketing at CSTU and INSEEC in San Francisco. He has written 18+ books on SEO and digital marketing. See more about him at https://www.linkedin.com/in/andreasramos/.
Just as Google has an algorithm that selects the best pages, LinkedIn also has an algorithm to find and show the best profiles.
And just as you have a credit score, you also have a score at LinkedIn. This score is part of the algorithm that selects which profiles will be shown to recruiters.
Like you use SEO to get a website to show higher in the Google search engines, there is LinkedIn Profile Optimization (LPO). By understanding how LinkedIn works, you can make changes to your profile so recruiters can find you.
The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples that you can copy and use for your profile.
For those at companies and want to use LPO, we’ll also look at improving your company’s LinkedIn page.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.
This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.
The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.
Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!
Workshop was packed with relevant, useable info and handouts.
A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.
The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.
This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.
The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.
This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.
This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.
How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.
This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.
Great Webinar that includes actionable tips!
Very detailed road-map with actionable ideas on every concept.
This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.
This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.
Great info for anyone who wants to see if LinkedIn is a tool they wish to use.