Unlock Your Career Potential with LinkedIn Profile Optimization

The Direct Marketing Association of Northern California announces a new course, LinkedIn Profile Optimization for Job Seekers. If you’re seeking to make the most of your career opportunities, there’s no question that you need an effective presence on LinkedIn. But that’s easier said than done—unless you know the secrets behind the algorithm that can raise your visibility with the employers, recruiters, and colleagues you most want to attract.

In this quick one-module, two-hour workshop, you’ll learn all the steps, tricks, and details you need to boost your LinkedIn score, rise to the top of search results, and confidently navigate LinkedIn’s vast sea of connections and opportunities.

We’ll show you how to improve your profile, section by section, to showcase your unique value, and explore LinkedIn’s many little-known tools to help you find your dream job. From seeing how you compare to other applicants to setting up one-click apply buttons, we’ll arm you with the knowledge to make your job search more accessible, less stressful, and more effective. And we’ll explain how you can leverage AI to simplify and improve your LinkedIn efforts.

New this year:

Special sections for those looking to change careers, for those re-entering the workforce after a break, for freelancers, consultants, and other indie professionals and students. You’ll learn how to showcase the value of your experiences, highlight transferable skills, connect with professionals, join relevant associations and groups, and even find social connections based on shared interests.
New tips to keep you at the forefront of LinkedIn optimization trends.

At the end of this workshop, you’ll have a clear idea of the path ahead and the steps you can take immediately to improve your prospects.

The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands to use the platform to get the jobs they want. His experience includes exclusive tips and strategies you won’t find anywhere else.

In this workshop, you’ll learn how to:

Master the LinkedIn algorithm.
- See your secret LinkedIn score and how to improve it. You can track your progress as you see it rise.
- Expand your network strategically with LinkedIn’s powerful but little-known tools. For example, we’ll show you how to use LinkedIn Sales Navigator to identify the best connections among LinkedIn’s one billion users.
- Stay up to date with LinkedIn’s latest posting guidelines.
Edit your profile for maximum impact.
- Craft a compelling headline.
- How to use AI to improve your profile photo.
- Harness AI to improve your profile description and write engaging posts.
- See what others see when they view your profile.
- Add eye-catching features to your profile, like custom banners tailored to your role.
- Tailor your profile for career changes, and present yourself as a strong candidate in your new field.
- See a list of additional sections to add to your profile.
- We also include a list of 97 soft skills you can add to your profile.
Make it easier to find and apply for jobs.

Find your ideal work environment, whether on-site, remote, flexible, or in an organization that aligns with your values.
See how you compare with other applicants.
Set up a one-click job application.
Understand the recruiter’s perspective: gain insights into how recruiters use LinkedIn to filter and review candidates.

Position yourself for the career change you want.

Reframe career breaks to showcase the value of your experiences and reenter the workforce with confidence.
Build your visibility as a student within your desired industry.

A well-maintained LinkedIn profile acts as your digital business card, making it easier for colleagues, peers, and potential employers to find and connect with you. According to a survey by Jobvite, 87% of recruiters use LinkedIn to search for candidates. Thus, a well-optimized profile can increase your visibility in the job market. Act now to register for LinkedIn Profile Optimization for Job Seekers, or for more information, contact us.

LinkedIn Profile Optimization for Marketers: Use LinkedIn Profile Optimization (LPO) to Rank Higher on LinkedIn. 50% Off Discount for Marketers.

November 08, 2022

DMAnc.org Online Certification Workshops

Winter Discount: 50% Off for Marketers
Free Lifetime Workshop Updates

Special Pricing: regularly ~~$300~~ now 50% off for Marketers—$150 (Pre-recorded Online). Enroll here.

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(Pre-Recorded Online)

Use LinkedIn Profile Optimization (LPO) to Rank Higher on LinkedIn

Why Take this Course?

Just as Google has an algorithm that selects the best pages, you also have a score at LinkedIn. Your LinkedIn score is part of the ranking for your profile. It also determines how many people will view your posts.

Just as you use SEO to get a webpage to show higher in the Google search engine, you use LinkedIn Profile Optimization (LPO) to improve your profile’s visibility.

You’ll learn how the LinkedIn search algorithm works and how to improve your LinkedIn profile, step by step. How to write posts on LinkedIn, and how to improve your company’s LinkedIn page. Improve your company page’s score by improving your employees’ and executives’ score. The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples you can copy and use for your profile

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

The course is a one-time two-hour workshop. Take the course either live or recorded.

Pre-recorded Online.

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(Pre-Recorded Online)

Key Takeaways:

How to see your hidden LinkedIn score. Check your LinkedIn score before you start LPO. A few weeks later, look up your score again to see the improvement.
You’ll learn how the LinkedIn search algorithm works so your profile will rank higher in searches.
How to improve your LinkedIn profile, step-by-step. You’ll see examples for each section of your profile: the background image, your name, your name in your LinkedIn URL, your profile photo, the about section, experience, education, volunteer experience, skills, recommendations, languages, interests, accomplishments, and more.
How to write posts on LinkedIn and get thousands of views for free.
What type of photos get the most engagement in LinkedIn.
How your activity is measured in LinkedIn.
The algorithm that decides how many people will see your posting.
How to improve your company’s LinkedIn page.
Improve your company page’s score by improving your staff’s score.
How to get more views of your company posts.

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(Pre-Recorded Online)

How to Convince Your Boss Why You Should Take this Workshop:

Customers, partners, investors, analysts, and potential job applicants research LinkedIn to evaluate companies and teams. By improving your LinkedIn profile, your staff profiles and company profile, your company can show up ahead of your competitors.

The Presentations:

The workshop is hands-on and practical.
In addition, the workshop is live so you can ask your questions.
Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded.
If you have questions, you’re welcome to email the instructor.

Download Material:

Video of the presentation with slides and audio.
PDF of the PowerPoint slides.
22-page PDF ebook on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
You can listen to the complete presentation with audio as often as you like.

Who is the course for?

Marketing managers, digital marketing, social media managers, public relations managers, or anyone established in their field and who wants to build connections to others in their field for collaboration, opportunities, co-founders, or investors.
If you’re hiring, you’ll understand LinkedIn better so you can find the best people.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on LinkedIn, SEO, and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on about LinkedIn from one of the leading experts in Silicon Valley.

Publications

Google Analytics 4.0: Install, Configure, Use GA4 (July 2021). Google Analytics has been updated from Google Analytics 3.0 (GA3) to Google Analytics 4.0 (GA4). It’s not an upgrade or update. Google Analytics 4.0 is substantially different in how it works and how you use it. Available on Amazon.
Ad Fraud (September 2020). How to change the settings in Google Ads so you don’t lose money. Available at Amazon.
LinkedIn Profile Optimization (November 2019). Just as Google has an algorithm to rank pages and show the best ones at the top, LinkedIn also has an algorithm to rank profiles and show the best ones at the top. This eBook shows you how to improve your LinkedIn profile so you show up. If there’s SEO (search engine optimization) for Google, then there’s LPO (LinkedIn Profile optimization) for LinkedIn. Available at Amazon.
Mastering LinkedIn for Professional Lead Generation (July 2019). This book is for B2B bizdev to use LinkedIn Sales Navigator to find leads and build connections. Sales Navigator is a powerful tool with advanced filters that let you search millions of members to find the right ones for your business. You then use Sales Nav to learn about your leads, watch their activity, contact them, and develop business connections with them. Available at Amazon.
Startup. (January 2017). #1 Amazon Best Seller in two categories. How to build a Silicon Valley startup. Interviews with twenty-six founders, angels, and VCs. Available at Amazon.
Technical editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press, 3^rd edition, December 2014), the authoritative book on enterprise SEO for global companies.
The ASO Book (October 2014). App Store Optimization (ASO). Available at Amazon.
#TwitterBook (September, 2014). #1 Amazon Best Seller in three categories. How to use Twitter. ISBN 978-0-9893600-4-3 USA. Available at Amazon.
How to Write a Book! (August 2014). #1 Amazon Best Seller in two categories. How to write books to improve your career. Step-by-step, hands-on process for researching, outlining, drafts, and copyediting to produce ebooks and printed books. Interviews with ten authors and two publishers. Available at Amazon.
SEO eBook (March, 2014). A 53-page ebook on the changes at Google, Baidu, Yandex, and Bing and how this affects the future of SEO. Based on interviews with senior engineers at Baidu, Yandex, and Google.
The Big Book of Content Marketing (May 2013). Strategy and tactics for content marketing with SEO, PPC, and social media. How to set goals and tracking to determine KPIs, including CPL, and CPA. The book is an Amazon Best Seller and reached the #2 position for web marketing books. Praise from Act-On Software, The Experts Bench, Stanford Graduate School of Business, YouSendIt, Citrix, and Polycom. ISBN 978-0-9893600-0-5 USA. Amazon Best Seller. Published in the US and Paris.
Search Engine Marketing. How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, radio, TV, mobile, and other channels). McGraw-Hill, 2009. At Amazon, Barnes & Noble, and other bookstores. Published in US and Taiwan by McGraw-Hill. The China edition was published by Tsinghua University Press, Beijing, 2010. The Taiwan edition was published by McGraw-Hill Taiwan, 2009. Available at Amazon.
Search Marketing Professional. Created a 3-day course with certification by the Silicon Valley American Marketing Association (SV-AMA). Course covers business strategy, demand generation, digital marketing, e-commerce, search marketing, search engine optimization, and web analytics. The courseware is used at Tsinghua University in Beijing and Rider University in New Jersey.
Insider SEO & PPC. How to use search engines to get qualified leads, prospects, and customers by building and managing SEO and PPC campaigns. Interviews with Google, Microsoft, Clicktracks Web Analytics, and others. Second edition. Jain Publishing, 2006.
Insider’s Guide to SEO. Book on SEO. This was the first edition. After a year, we updated it as a second edition (see the book above). Jain Publishing, 2004.
Hands-On Web Design. This came out in early 1996. By 1998, there were hundreds of books on HTML but this was one of the first books about HTML web development. Jain Publishing. 1996.

Testimonials

Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

November 8, 2022/.

B2B Marketing, Digital Marketing, Organic & Paid Social Media

LinkedIn Profile Optimization for Marketers Masterclass

May 24, 2022

Special Winter Pricing: Regularly ~~$500~~ is now 50% off—$250. Enroll here.

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Winter 2024
Live Online
Dec 11

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Prerecorded
Online

Tips, Techniques, & Insider Knowledge to Elevate You and Your Company’s Presence on LinkedIn

If you’ve been tasked with maintaining your company’s LinkedIn profile, disappointing results and negligible impact can make it the least exciting task on your very full plate. But with pro insights, you can make this medium sing—and deliver—in ways that make you look like the marketing genius you are.

In this one-module, two-hour masterclass designed specifically for marketing professionals, you’ll learn how to optimize LinkedIn profiles for yourself, your organization, your team, your sales force, and your executive leadership for maximum impact.

We’ll explain how LinkedIn uses AI and its algorithm to score and rank profiles and how they choose which posts to show. Most important, you’ll learn how to see the scores of the profiles you manage and see success metrics you can share with your leadership. In one case study we share, you’ll see how a team increased their score from 48 to 56 and got up to five times more revenue. The wealth of opportunities can expand your professional connections and attract potential customers, clients, partners, employees, and investors.

The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands of individuals and organizations unlock this dynamic platform’s potential. His unique experience includes exclusive tips and strategies you won’t find anywhere else.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

What You’ll Learn in This Workshop

In this hands-on workshop, we focus on enhancing your personal LinkedIn profile and your company’s LinkedIn profiles to build more business opportunities, grow your connections, and attract top talent. Each topic is accompanied by clear examples that you can easily adapt and apply to your own profile.

Craft a compelling profile, section by section, with the help of practical tips and examples.
Harness the power of AI. We’ll provide prompts and results that you can easily copy, modify, and use immediately to use with your AI tool of choice to help you create compelling content. You’ll also see AI tools that can transform your selfies into professional portraits.
Expand your network strategically. How to identify and connect with other relevant profiles to boost your LinkedIn score.
Explore powerful but little-used tools like LinkedIn Sales Navigator, which can help you find the most valuable connections among LinkedIn’s vast user base.
Navigate LinkedIn’s latest posting guidelines. We’ll cover the updated guidelines and demonstrate how strategic posting can positively impact your score.
Get ideas for leveraging AI to create engaging posts.
Discover profile banners. Explore how the new profile banners can increase your visibility.
See how others perceive your profile.
Showcase your company culture to attract like-minded applicants and partners. Learn how to use company updates, posted content, and employee testimonials to give applicants a genuine sense of your organization’s style, values, and workplace culture.
Understand LinkedIn from the recruiter’s perspective: You’ll see the results of LinkedIn’s filters. By understanding how LinkedIn filters work, you can optimize your profile to stand out.
Access salary insights: In a bonus section, we’ll demonstrate how to research and compare salaries, enabling you to offer competitive compensation packages and attract top talent.
Measure your progress.
Create a stunning visual identity. Select and optimize your company page’s background photo, profile photo, and slogan to create a compelling visual impression that aligns with your brand.
Craft an engaging company summary: We’ll provide guidance on writing a powerful summary that effectively communicates your company’s mission, values, and unique selling points.
Master job-posting strategies. Discover best practices for posting jobs on your company page, harnessing LinkedIn’s AI to identify and attract qualified job seekers who can apply directly to your organization, enhancing your reputation as an employer of choice.
Showcase your valuable staff. Understand the significance of featuring your staff on your company page and how this can boost your company’s visibility, credibility, and engagement.
Stay ahead of the curve. Unlike other courses that keep “evergreen” content static for years, we continuously update our course with the latest tips and insights, ensuring you stay at the forefront of LinkedIn best practices. No matter when you take it, you’ll be getting the most recent information.

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Winter 2024
Live Online
Dec 11

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Prerecorded
Online

Key Takeaways:

Our comprehensive course is designed to provide you with actionable insights and practical skills to enhance your LinkedIn presence. Here are the key takeaways:

Mastering the LinkedIn Search Algorithm: Gain a deep understanding of the LinkedIn search algorithm. With this knowledge, you can edit your profile strategically to rank higher and increase your visibility.
Step-by-Step Profile Improvement: We provide a detailed, step-by-step guide to improving your LinkedIn profile. Our course includes clear examples that you can directly apply to your own profile.
Unveiling Your Hidden LinkedIn Score: Learn how to access your hidden LinkedIn score. This valuable metric allows you to track the effectiveness of your profile optimization efforts.

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Winter 2024
Live Online
Dec 11

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Prerecorded
Online

How to Convince Your Boss Why You Should Take this Workshop:

This course is written for staff at companies who want a stronger LinkedIn presence. LinkedIn is the key social media channel for professionals. Our LinkedIn profile optimization (LPO) course lets you get on top of LinkedIn and then train the rest of your team and your company on how to improve their profiles and the company page. By improving your LinkedIn scores, you improve visibility on LinkedIn to customers, partners, investors, analysts, and potential job applicants. Your company gets more opportunities and more revenue. Your company shows up ahead of your competitors.

The Presentations:

The two-hour workshop is hands-on and practical.
The workshop is live so you can ask your questions during the presentation.
Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded. You can watch on your own schedule.
If you have questions after the workshop, you’re welcome to email the instructor.

Download Material:

Copy of our 22-page PDF on how to do LinkedIn profile optimization (LPO) for your profile and company. It includes step-by-step illustrations, descriptions, explanations, and examples.
Copy of the video. You can listen to the complete video presentation with audio as often as you like.
PDF of the complete PowerPoint presentation.

Who is the course for?

We focus on hands-on, practical learning that can be immediately applied in the workplace for immediate impact. Our courses are specifically designed for marketing professionals, ensuring the content is relevant and valuable to your day-to-day work.
Individual Professionals: Whether you’re a marketing manager, sales executive, or a member of the C-suite, this course will equip you with the tools to optimize your LinkedIn profile and increase your professional visibility.
Team Leaders: The principles of LinkedIn Profile Optimization can be applied across any team – from Marketing and Sales to the Executive team. As a leader, you can use the skills learned in this course to improve your team’s collective LinkedIn presence.
Result-Oriented Professionals: An optimized LinkedIn profile leads to increased connections within your field, opening doors to potential customers, clients, collaborators, and investors. If you’re looking to expand your network and opportunities, this course is for you.

The Presenter:

Andreas Ramos

Andreas Ramos head shot

Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
In Palo Alto since 1992.
Master’s degree from Universität Heidelberg, Germany.
Website is https://andreas.com (online since 1994).
Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
Contact Andreas at [email protected].

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Winter 2024
Live Online
Dec 11

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Prerecorded
Online

This workshop gave me an in-depth understanding of LinkedIn Profile Optimization (LPO) and how to gain thousands of view on LinkedIn for free. I am excited to use the tips and tools discussed in the workshop to improve my personal profile as well as our executive team’s pages!

Kaitlyn OlsonDigital Marketing Associate, Axios HR

Very real and relevant information that can be executed on quickly to see fast improvements in LinkedIn engagement.

Sally YundtSr. Marketing Manager, SKF USA, Inc.

Incredibly rich webinar. Great ideas to improve and engage on personal profiles and company pages. It goes beyond LinkedIn to leveraging other websites and lead generation software to maximize your LinkedIn pages.

Randall HulaGlobal Product Marketer, Euronet Worldwide

I recommend this workshop for those hoping to gain a better understanding of how LinkedIn really works. There’s a lot more than meets the eye and this workshop will open your eyes to what’s happening behind the scenes so you can optimize your profile.

Tina JaycoxLeveraging Psychology & Social Media for the Art of Storytelling (aka Digital Marketing)

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

Very informative course!

Tammy MarguliesMarketing Director, Cosmo Insurance

This is the perfect course for anyone who wishes to learn more about how LinkedIn works or wants to grow their reach on LinkedIn – or both!

Jaime JohnsonEmpire Today LLC

The LinkedIn Optimization workshop answered questions and went into detail beyond what you can find on your independent search, and having participants asking questions that I might not have thought of really made this webinar worth it as I plan on optimizing my profile as well as my company profile.

Yousef Al-NuaimiMarketing Specialist, DataEndure

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

Workshop dates and times:

WINTER

LinkedIn Profile Optimization for Marketers Masterclass
Wednesday, Dec 11, 2024
from 9:00 a.m. to 11:00 a.m. PST.

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Winter 2024
Live Online
Dec 11

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Prerecorded
Online

May 24, 2022/.

LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More

September 30, 2021

Date: Friday, September 30, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $200

This hands-on workshop is led by Andreas Ramos, co-author of the book Mastering LinkedIn, an Amazon Best Seller. He leads the popular workshops on digital marketing for the DMA-NC. He is also an adjunct professor of digital marketing at CSTU and INSEEC in San Francisco. He has written 18+ books on SEO and digital marketing. See more about him at https://www.linkedin.com/in/andreasramos/.

Why Attend this Workshop?:

Just as Google has an algorithm that selects the best pages, LinkedIn also has an algorithm to find and show the best profiles.

And just as you have a credit score, you also have a score at LinkedIn. This score is part of the algorithm that selects which profiles will be shown to recruiters.

Like you use SEO to get a website to show higher in the Google search engines, there is LinkedIn Profile Optimization (LPO). By understanding how LinkedIn works, you can make changes to your profile so recruiters can find you.

What You’ll Learn in the Workshop:

The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples that you can copy and use for your profile.

How to edit your LinkedIn profile. You’ll see examples for each section of your profile: the background image, your name, your name in your LinkedIn URL, your profile photo, caption, about, experience, education, volunteer experience, skills, endorsements, recommendations, accomplishments, languages, interests, and more.
Why you should write postings at LinkedIn. How to write postings and to get thousands of views for your postings for free.
How to search for jobs.
How to see comparative salary information so you know how to negotiate.
How to be recommended as a contractor at LinkedIn.

Optimize Your Company Page in LinkedIn:

For those at companies and want to use LPO, we’ll also look at improving your company’s LinkedIn page.

The background and profile’s photo for your company page.
The summary text for your page.
Improve your company page’s score by improving your staff’s score.
How to get thousands of views of your company posts.

Key Takeaways:

You’ll learn how the LinkedIn search algorithm works so your profile will rank higher in searches.
How to improve your LinkedIn profile, step by step.
How to see your hidden LinkedIn score so you can see when you improve your profile.
How to get thousands of views of your postings.

Handouts:

22-page PDF ebook on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
List of the top 25 most demanded skills in 2020 that recruiters seek.
You can listen to the complete presentation with audio as often as you like.

Who the Course Is for:

If you’re looking for a job, upgrade to a better job, work as a contractor, or move into other fields.
People who are established in their field and want to build connections to others in your field for collaboration, opportunities, co-founders, or investors.
If you’re hiring, you’ll understand LinkedIn better so you can find the best people.

Workshop Details:

September 30, 2022.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.

Anya McCannPursuit Manager, West Yost

The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.

MelissaEdgar

This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.

Kimberly DansieVice President of Business Development at Community Nursing Services (CNS)

This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.

Rachel CoveyResearch and Media Assistant at The Punaro Group

How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.

Reen RinnoSenior Social Media Manager at Wunderman

This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.

Sarah Kathryn LasseigneResearch and Media Assistant at The Punaro Group

Great Webinar that includes actionable tips!

Toni SchottenhammerVP Marketing, Cathedral Corporation

Very detailed road-map with actionable ideas on every concept.

Patrick CurtinDirector Product Marketing & Technology, Fulflex, A Garflex Inc. Company

This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

Julie RobertsonCEO JP Robertson Connected

This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.

Cindy MarianiMarketing/Executive Assistant at NETZSCH Pumps North America, LLC

Great info for anyone who wants to see if LinkedIn is a tool they wish to use.

Jakub KowalczykSales and Marketing Manager at LiteSentry Corporation

September 30, 2021/.

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Online Workshops

Unlock Your Career Potential with LinkedIn Profile Optimization

New this year:

In this workshop, you’ll learn how to:

Andreas Ramos