B2B Marketing, Digital Marketing, Organic & Paid Social Media

Instagram Organic Social Media Masterclass 2026

February 18, 2025

Driving Organic Reach and Engagement – to Connect with Your Audience

Special Fall Pricing: Regularly ~~$750~~ is now 50% off—$375. Enroll here.

ENROLL NOW

Fall 2026
Live Online
Oct 22

BUY NOW

Prerecorded Online

Why Take This Course?

With over 3 billion monthly active users, Instagram is no longer just a photo-sharing app—it’s an interactive ecosystem for businesses to connect with their audience in authentic ways.

From the Feed and Stories to Reels, Broadcast Channels, and Instagram Lives, this course will equip you with the tools to build strong relationships with your audience and cultivate the ‘know, like, and trust’ factor essential for business success. It’s packed full of examples, top tips, and best practice advice.

We will discuss how to:

Master Instagram’s core features—Feed, Stories, and Reels for maximum organic reach.
Engage with your audience—Learn how to leverage Instagram Lives, Broadcast Channels, and Collabs to build stronger connections.
Run organic competitions to grow your audience and increase interaction.
Optimize your Instagram profile for more effective lead generation and community-building.

This course will teach marketers how to effectively use Instagram’s key features—Feed, Stories, and Reels—to engage their audience and drive organic growth. You’ll learn how to optimize your profile, understand how to reach your target audience, and use interactive features like polls and questions to build community.

You’ll discover how to create content that resonates, leverage Collab features to expand your reach, and use Instagram Insights to track and measure performance. This course is perfect for marketers looking to build trust, increase visibility, and achieve business growth on Instagram without relying on ads.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

Key Takeaways:

In this course, you will learn how to:

Optimize your Instagram profile for business success. Create a profile that aligns with your brand values and resonates with your target audience.
Understand Instagram’s role in the marketing funnel – Use Instagram as a tool to nurture relationships, guiding prospects from awareness to conversion.
Leverage the power of the Feed – Learn how to post engaging content that captures attention, sparks conversation, and drives actions.
Create Stories that resonate – Use stickers, polls, and questions to maintain high engagement with your audience and encourage interaction.
Maximize the potential of Reels – Discover how short-form video content can boost visibility and increase engagement.
Utilize Broadcast Channels for one-to-many communication – Create dedicated channels to interact with your audience in a personalized way and keep them coming back.
Harness Collab features – to reach new audiences and expand your network organically.
Put AI to work – streamline planning, spark content ideas, and craft compelling visuals and captions.
Track and analyze your success – Use Instagram Insights to measure engagement and adjust your content to continuously improve performance.

How to Convince Your Boss Why You Should Take this Class:

Stay Ahead of the Competition
Instagram is a top platform for organic growth and engagement. This masterclass will help you leverage Instagram’s latest features to stay ahead of competitors who are already maximizing its potential.
Maximize Organic Reach
Learn how to increase visibility without relying on ads. The class will teach you how to grow your reach and drive engagement through effective organic content and community-building.
Boost Your Skills and Stay Relevant
As Instagram continues to evolve, staying current with the platform’s features is crucial. This masterclass will equip you with the latest tools and best practices, ensuring your Instagram marketing stays innovative and effective.

The Presentations:

The workshop is live so that you can ask your questions.
Can’t attend the live workshops? No problem! DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
If you have questions after the class, you’re welcome to email the instructor.

Download Material:

Recorded video of the presentation with slides and audio
PDF of the complete presentation

The Presenter:

Luan Wise

Luan Wise teaches the LinkedIn Advertising, Instagram,B2B Social Playbook: Tactics, Trends & Tools, AI Essentials for Social Media Bootcamp and Social Media Audit Bootcamp Masterclasses at the Direct Marketing Association of Northern California.

She is a popular course instructor regularly receiving 10/10 feedback and comments such as: “The instructor was extremely kind, patient, and very knowledgeable. She made the class fun and engaging, while giving us great content to learn from. Best webinar I’ve attended in a while!”

Luan is a seasoned marketing practitioner with 25 years of experience across agency, client-side, and consultancy roles, working with both B2B and B2C organisations, large and small. She is a chartered marketer and Fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing a PhD by Portfolio at the University of Lancashire (UK).

Alongside her consultancy work, Luan delivers industry talks and training workshops for professional bodies, university business schools, and organisations worldwide, including LinkedIn, Meta, and Google. Her 2024 TEDX talk focused on the power of social media as a force for good.

Luan is also the prolific author of eight books, including The Future of B2B Marketing, Privacy in the Age of Social Media, Marketing and Psychology, Smarter Social Media and Planning for Success.

ENROLL NOW

Fall 2026
Live Online
Oct 22

BUY NOW

Prerecorded Online

The presentation was very informative and engaging. It is always nice to hear different perspectives and find out what is trending in the different markets.

Brady NilanMarketing Coordinator, Ardent Credit Union

This was a well thought out course that covers the basic necessities of event marketing whether it is online, in-person, or a hybrid event.

Megan CoryMarketing & Graphic Design Specialist, Grand Forks Park District

Previous Next

Workshop date and time:

Fall 2026

1-Module Course.
Thursday, October 22, 2026, from 9:00 a.m. to 11:00 a.m. PDT

ENROLL NOW

Fall 2026
Live Online
Oct 22

BUY NOW

Prerecorded Online

February 18, 2025/.

Social Media Marketing Strategy Masterclass: Turbo Charge Your Social Media in 2023, a 3-module Series (Template)

February 20, 2023

DMAnc.org Online Certification Workshops

Winter Discount: 45% Off
Free Lifetime Workshop Updates

Special Pricing: regularly ~~$900~~ now 45% off—$495. Enroll here.

ENROLL NOW
Live & Pre-recorded
Module 1: Feb 23rd
Module 2: Mar 2nd
Module 3: Mar 8th

ENROLL NOW
Pre-recorded Online
Modules 1, 2, and 3

Introduction:

As with any marketing endeavor, social media activity needs effective strategic planning for successful tactical execution.

In this 3-module, deep-dive Social Media Marketing Strategy Masterclass, you’ll create a highly effective social media strategy, considering brand, values, purpose and organizational objectives to ensure your marketing activity meets the needs of both audiences and your organization. Each class module will provide planning resources and templates.

Learning outcomes from attending the Social Media Marketing Strategy Masterclass–all three modules:

Develop a robust social media strategy aligning brand, values, business objectives, tracking against business-critical, meaningful metrics.
Understand how to engage with and grow relevant audiences.
Develop an engaging and aligned content strategy, considering key channels.
Learn how to develop an internal content creation system engaging relevant people from across the organization.
Clearly understand the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
Develop meaningful metrics to clearly demonstrate the bottom-line ROI business impact of your social media activity.
Access a range of planning tools, frameworks, and templates to support you with building and executing a successful social media strategy.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

Module 1: Social Media Marketing Strategy Masterclass—Strategy and Purpose, Audience & Personal Planning.
Thursday, February 23, 2023, 9:00 AM to 11:00 AM PST.

Module 2: Social Media Marketing Strategy Masterclass—Content Strategy.
Thursday, March 2, 2023, 9:00 AM to 11:00 AM PST.

Module 3: Social Media Marketing Strategy Masterclass—Organic and Paid Social Media Activity.
Wednesday, March 8, 2023, 9:00 AM to 11:00 AM PDT.

ENROLL NOW
Live & Pre-recorded
Module 1: Feb 23rd
Module 2: Mar 2nd
Module 3: Mar 8th

ENROLL NOW
Pre-recorded Online
Modules 1, 2, and 3

Module 1: Strategy and Purpose, Audience & Personal Planning.

Special Pricing: regularly ~~$900~~ now 45% off—$495. Enroll here.

Description:

Strategy and Purpose—Starting with the end in mind, we’ll consider how your social media activity aligns with bottom line success. Social media channels are your “always on brand” channels, sharing your brand narrative and consistently building positive share of mind. Consider the nuances and appeal of popular social media channels to support channel planning. We’ll bring you up to speed with the latest stats and facts about what the social media landscape looks like, number of uses, demographics, popular platforms, social trends before diving into the elements of a successful social media strategy, considering how social strategy must be agile, and constantly tuned in—and importantly, aligned with business objectives. We’ll consider the wider benefits of how your social media channels support brand building and how markets are truly conversations—and all that means for businesses and practitioners. We’ll look at the challenges that arise when there isn’t a clear strategy—and a few examples of brands that lead with a strategy that connects with the hearts and minds of their audiences. Resources provided: Social Media Strategy Plan/Purpose mapping framework.

Audience & Personal Planning—Knowing your audience is key. Where are they, who are they, what they care about, who they trust, where they go to for information—there’s a lot to learn. In this section we explore what you already know and how you go about plugging the audience knowledge gaps and—considering the different audiences you want to connect with—planning to engage effectively. We look at the importance of “social listening” and how this can support you in learning more about your audiences, looking at examples of how social listening steers content development, product innovation, competitor analysis as well as audience sentiment. And how data and insights can help you learn more about your audiences, too. Resources provided: Audience Scorecard / Audience planning spreadsheet.

Key Takeaways:

Develop a robust social media strategy aligning brand, values, business objectives, tracking against business-critical meaningful metrics.
Drive a deeper understanding that social media activity isn’t just a ‘marketing’ endeavor, but rather social media channels are brand touchpoints impacting every component of a business; customer service, recruitment, PR, business development, sales, research, partnerships, networks driving influence, loyalty, and trust.
Understand how to engage with and grow relevant audiences.
Latest stats and facts about the current social media landscape.
Elements of a successful social media strategy.
How to align social media strategy with business strategy to drive meaningful ROI.
Understanding the agile nuances of social media strategy—necessity of constantly listening, monitoring, responding.
Awareness of the very real challenges that can happen when there isn’t a clear strategy.
How social media channels are brand channels and why it’s important that your purpose and values cascade through your online presence.
Why understanding your audience is a critical component to success.
Understanding the power of social listening and how it can inform so many insights related to content, innovation, product, and business development, and build partnerships.
Learn about the data and insights readily available from your native social networks to support your audiences with better understanding.
Explore ways you can use other resources and tactics to learn about your audiences.

ENROLL NOW
Live & Pre-recorded
Module 1: Feb 23rd
Module 2: Mar 2nd
Module 3: Mar 8th

ENROLL NOW
Pre-recorded Online
Modules 1, 2, and 3

Module 2: Content Strategy.

Special Pricing: regularly ~~$900~~ now 45% off—$495. Enroll here.

Description:

Content Strategy—You are what you share—so getting the right message, context and creative to engage audiences while staying true to brand is key. You’ll learn how to create, curate, repurpose, and optimize sources across your organization in a newsroom/reporter system, to build a robust content strategy to serve your social media strategy. You’ll also dive deeper into the different types of content and messaging that is required along the customer journey. Considering the hierarchy of different types of content, and how content isn’t always about creating new, but how you can repurpose, and curate as well as create. We’ll focus in on how you can use others across the organization to support your content development and feed your content reservoir so that your content is manageable and authentic. We’ll also touch on the structure of how social media is managed within the organization—and whether that leaves any content ‘holes’ and if so, how to plug them to make your brand story consistent and cohesive. It’s a content rich module—so we’ll also be touching on the psychology of social sharing and understanding what compels people to engage with and share your content—and a balanced framework for ensuring your content is educational, inspirational, entertaining as well as convincing. Resources provided: Content Planning Spreadsheet / Customer Journey Content Planning Framework.

Key Takeaways:

Develop an engaging and aligned content strategy, considering relevant channels.
How to create, curate and repurpose content to optimize your social media activity.
Understand how you can create a system within your organization to enable key stakeholders within the business to contribute to meaningful content development and creation.
Learn how you can use your content to meet your audience’s needs along different stages of the customer journey.
Explore the social media structure you’re operating with and whether that best serves content development and brand strength.
Learn about the psychology of social sharing—what compels people to engage and share content so that you can optimize your content for success.
How to balance the type of content you share, so that you’re remaining entertaining, inspirational, educational and driving relevant conversion.

ENROLL NOW
Live & Pre-recorded
Module 1: Feb 23rd
Module 2: Mar 2nd
Module 3: Mar 8th

ENROLL NOW
Pre-recorded Online
Modules 1, 2, and 3

Module 3: Organic and Paid Social Media Activity.

Special Pricing: regularly ~~$900~~ now 45% off—$495. Enroll here.

Description:

Organic and Paid Social Media Activity—When it comes to balancing organic and paid social media, it’s necessary to understand that alongside short-term or ‘always on’ activation campaigns, to ensure people can get to know, like and trust us we need to balance the ongoing ‘always on’ organic brand activity and community management. In this module we’ll be exploring the critical integration and optimization of paid and organic social media activity—and how the two work together to solidify brand presence as well as for successful campaign activation. We’ll touch on social ad trends and some examples of successful ad campaigns. From a metrics and KPIs perspective, we’ll be looking at typical metrics to consider throughout the marketing funnel and we’ll look briefly at the channel mix and the paid and organic nuances across the channels. We will also take a look at social media ROI generally, including paid and organic aspects, considering analytics, tracking and the tangible and intangible aspects of social media. Please note from a paid advertising perspective, this module is part of the ‘Social Media Strategy Masterclass’—and is not a tactical deep dive into ‘how to do social media paid advertising’. Resource provided: 6 Step Framework to KPI setting for Social Media ROI.

Key Takeaways:

Clearly understand the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
Develop meaningful metrics to clearly demonstrate the bottom-line ROI business impact of your social media activity beyond activated campaigns.
Learn about some of the latest social advertising stats and facts and trends to ensure your campaigns are on track.
Explore how you can track social media activity via analytics and simple campaign tracking.
Understand the organic and paid advertising opportunities across key popular social media channels—so you can identify which to consider and make sense for your strategy.

ENROLL NOW
Live & Pre-recorded
Module 1: Feb 23rd
Module 2: Mar 2nd
Module 3: Mar 8th

ENROLL NOW
Pre-recorded Online
Modules 1, 2, and 3

How to Convince Your Boss Why You Should Take this Class:

Love it or hate it, over 50% of the world’s population now choose social media platforms to connect and communicate for over a quarter of their working day.
Social media activity isn’t just a ‘marketing’ endeavor, but rather social media channels are brand touchpoints impacting every component of a business; customer service, recruitment, PR, business development, sales, research, partnerships, networks driving influence, loyalty and trust.
As many people now search social media for online brand research as they do search engines.
25% of people (aged 16-64) discover new brands and services via social media.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
All DMAnc.org workshops are recorded. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material:

Comprehensive Social Media Strategy Template document to bring all your planning and ideas together.
Organizational / Purpose / Values mapping framework.
Audience scorecard.
PDF of the PowerPoint presentation.
Audience Mapping Spreadsheet.
Social Media Campaign Planning Template.
Content Planning Spreadsheet.
Customer Journey Content Planning Framework.
6 Step Framework to KPI setting for Social Media.

Who is the course for?

This course is for Social Media, Marketing, PR and Content Marketing Managers who are responsible for managing the social media presence for their company. Also, for account managers of Social Media and Digital agencies who manage social media presence for their clients.

The Presenter:

Michelle Carvill

Published Author in Social Media
Digital Agency Founder

Michelle Carvill is an experienced senior marketer, digital agency founder and five times published author in the marketing, digital marketing and social media arena. In Jan 2021, Michelle was cited as one of the Top 10 Social Media Experts by Business Insider. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. Her clients include start-ups through to larger global organizations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and Norbord/West Fraser. Her creativity, insights and know-how are based on years of applied experience, learning, testing, measuring and understanding what really works.

For more about Michelle Carvill visit www.michellecarvill.com.

Testimonials

It’s hard to find social media courses relative to B2B marketing. but this course did a great job of going through multiple examples to help understand how things apply to a variety of marketing strategies.

Kim BakerMarketing Manager, Amwins

This workshop helped me define my companies audience and how to best target them through the different social media platforms.

Jordan BeasonProject Manager, Public Affairs Support Services, Inc.

It was interesting and gave some great insights into social media and content marketing. I’m looking forward to the other two modules.

Doug MillerSocial Media Coordinator, Red Paper Plane

Previous Next

February 20, 2023/.

Social Media Marketing: A Deep Dive Masterclass

October 05, 2022

Take Your Social Media Game Beyond Tactics to the Next Level

Special Spring Pricing: Regularly ~~$1,200~~ is now 50% off—$600. Enroll here.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 22
Mod 2: Apr 29
Mod 3: May 01

Prerecorded
Online

Learn More

Learn More

Learn More

Introduction:

In this three-module masterclass, social media expert and author Michelle Carvill will show you how to create the perfect social media strategy for your objectives and brand — and how adding this foundational layer under the tactics you already know will elevate your social media marketing game to new levels of achievement.

In this deep-dive Masterclass, you’ll create a highly effective social media strategy that incorporates your brand, values, purpose, and organizational objectives. We’ll explore how a well-planned, well-rounded social media strategy positively impacts multiple areas of your business, from recruitment and business development to lead generation and sales. You’ll learn how to refine your audience definition, select media and tactics that will deliver results according to your goals, and develop a content strategy and measurement plan that is sustainable for your organization.

Perhaps most importantly, your new strategy will organize your social media marketing activity in a way that gives you more business insights, delivers better on your KPIs, and gives you confidence in your decisions and a stress-relieving plan to follow.

Key Takeaways

Develop a robust social media strategy that aligns brand, values, and business objectives.
Understand how to engage with and grow relevant audiences.
Develop an engaging and aligned content strategy, considering key channels.
Learn how to develop an internal content creation system that engages relevant people from across the organization and maximizes your resources.
Clearly understand the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
Develop meaningful metrics to demonstrate the bottom-line ROI value creation and business impact of your social media activity.
Access a range of planning tools, frameworks, and templates to support you with building and executing a successful social media strategy.
Bonus: Planning resources, templates, and case studies.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 22
Mod 2: Apr 29
Mod 3: May 01

BUY NOW!

Prerecorded
Online

Module 1: Strategy and Purpose, Audience & Personal Planning.

Description:

Audience & Personal Planning—Knowing your audience is key. Where are they, who are they, what they care about, who they trust, where they go to for information—there’s a lot to learn. In this section we explore what you already know and how you go about plugging the audience knowledge gaps and—considering the different audiences you want to connect with—planning to engage effectively. We look at the importance of “social listening” and how this can support you in learning more about your audiences, looking at examples of how social listening steers content development, product innovation, competitor analysis as well as audience sentiment. And how data, insights and even AI can help you learn more about your audiences, too. Resources provided: Audience Scorecard / Audience planning spreadsheet.

Key Takeaways:

Develop a robust social media strategy aligning brand, values, business objectives, tracking against business-critical meaningful metrics.
Drive a deeper understanding that social media activity isn’t just a ‘marketing’ endeavor, but rather social media channels are brand touchpoints impacting every component of a business; customer service, recruitment, PR, business development, sales, research, partnerships, networks driving influence, loyalty, and trust.
Understand how to engage with and grow relevant audiences.
Whistle stop of the latest stats and facts about the current social media landscape.
Elements of a successful social media strategy.
How to align social media strategy with business strategy to drive meaningful ROI.
Understanding the agile nuances of social media strategy—necessity of constantly listening, monitoring, responding.
Awareness of the very real challenges that can happen when there isn’t a clear strategy.
How social media channels are brand channels and why it’s important that your purpose and values cascade through your online presence.
Why understanding your audience is a critical component to success.
Understanding the power of social listening and how it can inform so many insights related to content, innovation, product, and business development, and build partnerships.
Learn about the data and insights readily available from your native social networks to support your audiences with better understanding.
Explore ways you can use other resources and tactics to learn about your audiences.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 22
Mod 2: Apr 29
Mod 3: May 01

BUY NOW!

Prerecorded
Online

Module 2: Content Strategy.

Description:

Key Takeaways:

Develop an engaging and aligned content strategy, considering relevant channels.
How to create, curate and repurpose content to optimize your social media activity.
Understand how you can create a system within your organization to enable key stakeholders within the business to contribute to meaningful content development and creation.
Learn how you can use your content to meet your audience’s needs along different stages of the customer journey.
Explore the social media structure you’re operating with and whether that best serves content development and brand strength.
Learn about the psychology of social sharing—what compels people to engage and share content so that you can optimize your content for success.
How to balance the type of content you share, so that you’re remaining entertaining, inspirational, educational and driving relevant conversion.
Useful tools and resources you can lean into to support your content creation and development.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 22
Mod 2: Apr 29
Mod 3: May 01

BUY NOW!

Prerecorded
Online

Module 3: Organic and Paid Social Media Activity.

Description:

Key Takeaways:

Clearly understand the role of organic and paid social media activity and how they work symbiotically to optimize reach and brand presence.
Develop meaningful metrics to clearly demonstrate the bottom-line ROI business impact of your social media activity beyond activated campaigns.
Learn about some of the latest social advertising stats and facts and trends to ensure your campaigns are on track.
Explore how you can track social media activity via analytics and simple campaign tracking.
Understand the organic and paid advertising opportunities across key popular social media channels—so you can identify which to consider and make sense for your strategy.

How to Convince Your Boss Why You Should Take this Class:

Love it or hate it, over 50% of the world’s population now choose social media platforms to connect and communicate for over a quarter of their working day.
Social media activity isn’t just a ‘marketing’ endeavor, but rather social media channels are brand touchpoints impacting every component of a business; customer service, recruitment, PR, business development, sales, research, partnerships, networks driving influence, loyalty and trust.
As many people now search social media for online brand research as they do search engines.
25% of people (aged 16-64) discover new brands and services via social media.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
All DMAnc.org workshops are recorded. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material:

Comprehensive Social Media Strategy Template document to bring all your planning and ideas together.
Organizational / Purpose / Values mapping framework.
Audience scorecard.
PDF of the PowerPoint presentation.
Audience Mapping Spreadsheet.
Social Media Campaign Planning Template.
Content Planning Spreadsheet.
Customer Journey Content Planning Framework.
6 Step Framework to KPI setting for Social Media.

Who is the course for?

The Presenter:

Michelle Carvill

Published Author in Social Media
Digital Agency Founder

Michelle Carvill is an experienced senior marketer, digital agency founder and five times published author in the marketing, digital marketing and social media arena. In Jan 2021, Michelle was cited as one of the Top 10 Social Media Experts by Business Insider. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. Her clients include start-ups through to larger global organizations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and West Fraser. Her creativity, insights and know-how are based on years of applied experience, learning, testing, measuring and understanding what really works.

For more about Michelle Carvill visit www.michellecarvill.com.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 22
Mod 2: Apr 29
Mod 3: May 01

BUY NOW!

Prerecorded
Online

This class gave me a better understanding of paid and organic social media. I was pleased to also receive a bunch of takeaways and strategies that I will implement immediately into our marketing plan.

Danielle TampierDirector of Marketing, J.G. Petrucci Company

This workshop helped reinforce my belief on what our company needs to focus on.

Corina ArmstrongSocial Media Coordinator, Common Sail Investment Group

The Social Media Strategy Masterclass Part 2 was very informative regarding what type of content to focus on for each stage of your audience’s journey in the marketing funnel. It also provided useful tips for ensuring efficiencies, such as organizing marketing in your organization effectively and also repurposing content when possible.

Cierra NicholsonDigital Marketing Specialiast, Trust Point

This was chock-full of useful information that I can take back to my team and put into action.

Jeannine CoulombeSales and Marketing Content Manager, NTC

Michelle did a great job in covering all the basics of starting social media campaigns, from how you can get to know your audience, to how you can target them specifically with strategic messaging in place and how you can align these campaigns with performance and goals in mind.

Debbie SmithMarketing Manager, Heilind Electronics

Today’s presentation was very engaging with visuals and examples to help understand the content. Providing content before the presentation that could be viewed before, during, and after the presentation was extremely beneficial to help implement the knowledge.

Cierra NicholsonDigital Marketing Specialiast, Trust Point

This was a great introduction to Social Media Marketing! Extremely helpful for our purposes. Looking forward to the next sessions.

Grace FocaMarketing Coordinator, Meyer and Associates

This course is very helpful for new or expanding businesses looking to utilize social media platforms to enhance their business. It’s definitely worth the time to learn some new strategies and brush up on current ideas.

Eileen CopleyDigital Marketing Specialist, Everhard Products

This is my second workshop attended and it did not disappoint. Looking forward to the next module. The information I learned today will definitely help me with my social media strategy moving forward for 2023.

Danielle TampierDirector of Marketing, J.G. Petrucci Company

Kim BakerMarketing Manager, Amwins

This workshop helped me define my companies audience and how to best target them through the different social media platforms.

Jordan BeasonProject Manager, Public Affairs Support Services, Inc.

It was interesting and gave some great insights into social media and content marketing. I’m looking forward to the other two modules.

Doug MillerSocial Media Coordinator, Red Paper Plane

Michelle is very knowledgeable and measuring social media ROI was very informative.

Jeannine CoulombeSales and Marketing Content Manager, The National Theatre for Children

Previous Next

Workshop dates and times:

Spring

Module 1: Strategy and Purpose, Audience & Personal Planning.
Tuesday, April 22, 2025.
From 09:00 a.m. to 11:00 a.m. PDT.

Module 2: Content Strategy.
Tuesday, April 29, 2025.
From 09:00 a.m. to 11:00 a.m. PDT.

Module 3: Organic and Paid Social Media Activity.
Thursday, May 1, 2025.
From 09:00 a.m. to 11:00 a.m. PDT.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 22
Mod 2: Apr 29
Mod 3: May 01

BUY NOW!

Prerecorded
Online

October 5, 2022/.

Digital Marketing, Organic & Paid Social Media

Social Media Marketing Strategy and AI Boost for 2026 Bootcamp

September 21, 2022

Update Your Social Media Strategy for Today’s Platforms, Algorithms, Content Trends, and AI to Boost Productivity

Special Fall-1 Pricing (September): Regularly ~~$750~~ is now 50% off—$375. Enroll here .

Special Fall-2 Pricing (November): Regularly ~~$750~~ is now 50% off—$375. Enroll here .

Special Fall-2 Pricing (December): Regularly ~~$750~~ is now 50% off—$375. Enroll here .

ENROLL NOW

Fall 2026
Live Online
Starts Sep 22nd

ENROLL NOW

Fall 2026
Live Online
Starts Nov 5th

ENROLL NOW

Fall 2026
Live Online
Starts Dec 17th

BUY NOW!

Prerecorded
Online

Why Take this Course?

Is your social media engagement declining? Are your posts generating less reach than they did a year or two ago? Are you wondering whether it’s your content, the algorithms, or simply that social media has changed?

If so, you’re not alone.

Over the past few years, social media marketing has evolved dramatically. Platform algorithms continue to shift, audience expectations are changing, short-form video has become a dominant content format, and marketers are under increasing pressure to deliver measurable business results with limited time and resources.

The strategies that worked just a year ago may no longer deliver the same results today.

This practical two-hour live workshop is designed to help marketing professionals update their social media strategy for today’s environment. Social media strategist Beverley Theresa will share proven techniques, current best practices, and real-world examples to help you create more engaging content, improve organic reach, strengthen audience relationships, and align your social media efforts with your organization’s marketing goals.

During this bootcamp, you’ll also learn how AI can support modern social media marketing by helping you research audiences, identify trends, generate ideas, analyze insights, and enhance your strategic decision-making. Rather than replacing creativity and strategic thinking, explore how AI is serving as a practical tool to help marketers work more efficiently and make more informed decisions.

You’ll discover practical ways today’s marketers are improving efficiency through better planning, smarter workflows, and modern productivity tools—allowing you to spend less time managing social media while producing stronger results.

Whether you’re responsible for social media every day or it’s one part of your broader marketing role, you’ll leave this workshop with practical ideas and strategies you can begin implementing immediately.

Flexibility to Fit Your Schedule:

Key Takeaways:

By the end of this workshop, you’ll be able to:

Evaluate whether your current social media strategy is aligned with today’s platforms, algorithms, and audience behaviors.
Understand why engagement and organic reach may be declining—and learn practical techniques to improve visibility and audience interaction.
Develop a more effective content strategy that attracts, engages, and retains your ideal customers across today’s leading social media platforms.
Apply AI as a tool within your social media efforts to inform strategy, research, creative inspiration, and more.
Create engaging short-form video and visual content using practical approaches that don’t require large budgets or production teams.
Build stronger customer relationships through proactive social listening, community engagement, and responsive customer service.
Improve your content planning and publishing workflow using today’s best practices and productivity tools to save time while maintaining consistency.
Measure the performance of your social media efforts using meaningful metrics that demonstrate business value and support better marketing decisions.
Identify practical ways to integrate AI into your workflow while maintaining creativity and the human connection that drives successful social media marketing.
Leave with practical strategies, templates, and ideas you can immediately apply to strengthen your organization’s social media marketing results.

How to Convince Your Boss Why You Should Take this Class:

Your organization is already investing time and resources into social media marketing. This course helps ensure that investment delivers stronger results.

Social media platforms are constantly evolving. Algorithms change constantly, audience expectations shift, and the strategies and tactics that worked last year may not deliver the same results today. Ongoing training helps your team stay current, work more efficiently, and make informed decisions about where to focus their efforts.

Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size:

5.24 billion people worldwide use social media, making it one of the most important channels for reaching and engaging audiences.
More than half of consumers use social media to discover new products and services, and your organization’s social presence is often the first impression people have of your brand, an opportunity to showcase your expertise and gain awareness among the potential clients and customers you want to reach.
Consumers increasingly expect businesses to be responsive and engaging online, with social media becoming a key channel for customer service and relationship-building.
Businesses that invest in social media skills and strategy are better positioned to adapt as platforms, trends, and audience behaviors continue to change.

This course helps your employee strengthen the skills needed to manage social media more strategically, including:

Understanding current platform trends and algorithm changes
Developing a more effective content strategy aligned with your business goals
Creating content that better connects ideal clients and customers
Improving workflows to save time and increase consistency
Using social media insights to make more informed decisions

Investing in this training helps your business get more value from the social media work you are already doing. Your employee will leave with updated knowledge, practical tools, and strategies they can apply immediately.

The Presentations:

The workshop is hands-on and practical.
In addition, the workshop is live so you can ask your questions.
Can’t attend the live workshop? No problem! This DMAnc.org workshop is recorded and we’ll send you the recording within one day of the live class.
If you have further questions, you’re welcome to email the instructor after the class.

Download Material:

Video of the presentation with slides and audio.
PDF of the PowerPoint slides.
2026 Content Calendar, Editorial Calendar, and Blog Calendar.
Social Media Management Checklist.
Social Media Image & Post Guidelines Template.
Content Creation Blueprint.
Social Media Engagement Strategies.
30 Social Media Tips Cheat Sheet.
Social Media Management Weekly Planner.

Who is the course for?

This class is ideal for businesses with an existing social media presence that are looking for new strategies to improve their social media tactics in the coming years. Ideal participants would be social media managers, marketing managers, public relations managers, digital marketing managers, e-commerce managers, and agency account directors.

The Presenter:

Beverley Theresa

Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.

Over a decade of digital marketing experience focusing on social media strategies and tactics.
Specializes in social media consulting and training for service-based businesses.
Contributing author in Search Engine Journal, How to Dominate Social Media: A Complete Strategy Guide.
Past featured speaker at conferences such as Social Media Camp, SocialWest, SocialEast, and SocialPacific.
Past clients include the United Nations Association, Cushman & Wakefield, Terry Fox Foundation, and more.
Website: https://hellobeverley.com.
LinkedIn: https://www.linkedin.com/in/hellobeverley/.

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Fall 2026
Live Online
Starts Sep 22nd

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Live Online
Starts Nov 5th

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Fall 2026
Live Online
Starts Dec 17th

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Prerecorded
Online

I thought the presentation was very informative and useful. We hope to kickstart our social media marketing with tips we learned in this class.

Pamela ReasDirector of Marketing, Our Country Homes

A very helpful overview of key social media topics and techniques!

Renee MichaelsonDirector of Global Marketing, NAI

Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.

Allison LandryMarketing Manager and Social Media Strategist, The Christopher Companies

Great presentation with extremely useful social media information and ideas for our business to use for the future!

Aron ArceneauxMarketing Director, Howell Furniture

If you are involved with your company’s social media in any capacity, take this course. There is something you’ll learn to help!

Cory BartonDriver Development Analyst, Cardinal Logistics

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Workshop dates and times:

Fall 2026

October

Tuesday, September 22nd, 2026. 12:00 PM – 2:00 PM PDT.

November

Thursday, November 5th, 2026. 09:00AM – 11:00AM PST.

December

Thursday, December 17th, 2026. 09:00AM – 11:00AM PST.

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Fall 2026
Live Online
Starts Sep 22

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Fall 2026
Live Online
Starts Nov 05

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Fall 2026
Live Online
Starts Dec 17th

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Prerecorded
Online

September 21, 2022/.

Content Marketing, Digital Marketing, Organic & Paid Social Media

Video Production and Storytelling for Social Media in 2026 and 2027

September 12, 2022

A Comprehensive Masterclass on How to Create Engaging and Influential Short-Form Videos with Ease.

Special Fall-1 Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

Special Fall-2 Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

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Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

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Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Learn More

Learn More

Learn More

Learn More

Introduction:

Video continues to be the most engaging and influential format in digital marketing. Short-form content now shapes brand discovery, builds audience loyalty, and drives measurable results across platforms like TikTok, Instagram, YouTube, and LinkedIn.

Creating video content for social media can be enjoyable and rewarding. But if you’re a marketing manager, social media manager, graphic designer, or other marketing professional who doesn’t have dedicated video training, it can be challenging, too. Do you need a new camera? Can you use a smartphone? What are you supposed to do in pre-production? What software is best for editing? How and where do you post your finished product?

While new tools, including AI, have entered the space, the foundation of impactful video has not changed: strong ideas, thoughtful storytelling, and a clear creative vision. Technology can support the process, but creativity remains human. If you’ve got a lot of time, not much else on your plate, and are willing to wade through a ton of YouTube videos to find the ones with useful advice, you can try to figure it out on your own. But if you’d like to get to the good stuff faster and more efficiently, this is the course for you.

Award-winning film educator Sa-Ra Zwarteveen has created this four-module Masterclass specifically for marketing pros. You’ll skip the trial and error and get expert, step-by-step guidance, training, and instructions while exploring how certain AI tools may assist with time-consuming steps like auto-captions. You’ll practice, too, and get expert feedback while you plan, shoot, and edit short-form videos during this interactive course. By the time you finish, you’ll have the knowledge, skills, and confidence you need to produce professional videos for your social media and marketing content needs.

Module 1 of this course will cover the role and importance of video in social media and marketing, video content strategies, visual storytelling, and how to plan a video.

Module 2 will focus on technical aspects of video production, whether on your smartphone, tablet, or DSLR/Mirrorless camera.

Module 3 will help you gain editing skills in Adobe Premiere Pro for your laptop and CapCut for your smartphone or tablet.

Module 4 will cover the last stage of the video process: distribution and sharing your video with the audience you want to reach.

Key Takeaways

Gain hands-on experience in planning, shooting, and editing short-form marketing videos for social media.
Introduction to video content strategies and platforms.
Understand pre-production: storyboarding, creating shot lists, and writing scripts.
Practical experience in using camera angles, shot types, and camera movements to convey a brand story.
Understand technical camera aspects such as shutter speed, aperture, ISO, and white balance.
Basic editing techniques and principles, including adding graphics, captions, sound editing, and color correction, using Adobe Premiere Pro and CapCut.
Exporting video to different specs for different social media platforms.
Exposure to AI tools that support efficiency (captions, resizing, transcription).
Confidence to produce high-quality social video from idea to publication.

Video Editing Software We’ll Be Using in This Masterclass:

We strongly recommend that you download the following software before the start of the workshops, as this is what the demos will be focused on:

Adobe Premiere Pro for your laptop; this is a professional-grade editing software. There is a 7-day free trial available at: https://www.adobe.com/products/premiere/free-trial-download.html
CapCut for your smartphone/tablet is a free editing app.
Use your iPhone’s Camera app or your Android smartphone’s built-in camera app for filming—no additional camera app is required. Before the masterclass, confirm that your phone can record in 1080p or higher, has sufficient storage space, and is fully charged. CapCut, available for iPhone, iPad, and Android devices, will be used to edit, enhance, caption, and export your footage for social media.

Flexibility to Fit Your Schedule:

Can’t make it to the live sessions? No problem. You’ll receive the masterclass recordings, workbooks, and supplementary materials after each session so you can catch up, revisit the material, or reinforce what you learned.

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Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

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Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Module 1: Storytelling and Pre-production.

Description:

The first step in making a short-form video for social media and marketing is to understand how social platforms prioritize video and how audiences consume content on different platforms. This will then help you with the next stage in the video-making process: pre-production. Translating your idea and written copy to video requires an understanding of video terminology, language, and grammar: what can a close-up convey? And how can you make your audience relate to the message in your video? In this module, you will learn about the different aspects of visual storytelling and put this knowledge into practice by starting pre-production for a marketing video.

Key Takeaways:

Learn about different video content strategies and short-form video trends across social media platforms.
Learn about the importance of video in marketing through compelling figures and statistics.
Learn how to identify and repurpose content to target audiences.
Understanding video language and how to use this to tell a story visually.
Learn about shot sizes, camera angles, camera movements, and composition.
Practice writing a short script for social media and marketing that feels authentic.
Experience in writing shot lists and storyboards, with examples of how AI can provide assistance.

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Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

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Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Module 2: Shooting on Your Smartphone or DSLR/Mirrorless Camera.

Description:

Once the plan for your short video is finalized, you can start on the production stage of your video-making process. This is when you would shoot all the footage that you need to tell your story coherently. In this module, you will learn how you can elevate your video and make your footage look polished and intentional, no matter your equipment, by understanding and practicing technical aspects of your camera, as well as understanding how to set your lighting and record sound professionally. During this module and before the next module, you will shoot your own footage that you planned in the previous module.

Key Takeaways:

Practical experience in shooting different shot types and camera angles.
Understand technical fundamentals such as shutter speed, aperture, ISO, white balance, and manual focus.
Gain hands-on experience filming with an iPhone’s Camera app or an Android smartphone’s built-in camera app. Learn how to select the appropriate resolution and frame rate, control focus and exposure, choose between vertical and horizontal formats, stabilize footage, and compose effective shots. You’ll also learn how to apply these production principles when filming with a DSLR or mirrorless camera.
Understand the importance of lighting and sound in video.
Practical experience in shooting interviews.
Learn about the importance of A-roll and B-roll footage.

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Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

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Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Module 3: Editing Your Video and Exporting for Social Media.

Description:

After shooting all the footage for your video, you will progress to the next stage of the video-making process: post-production. It is important to edit your footage into a coherent story and ensure the message you want to convey is clear. In this module, you will learn about professional editing workflow and fundamental editing principles by editing the video you shot in the previous module. Adding titles and graphics, editing sound, and correcting color can elevate your video and make it stand out on social media. During this module and before the next module, you will edit your footage into a short marketing piece and receive feedback on your edit during the next module.

Key Takeaways:

Understand professional editing workflow and fundamental editing theory.
Video editing for continuity.
Montage editing.
Edit sound, correct color and add transitions.
How to add titles and motion graphics.
How AI tools can support repetitive tasks in editing like auto-captioning, and audio cleanup.

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Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

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Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Module 4: Distribution, Tips and Trends in Video Marketing.

Description:

The last stage of the video-making process is distribution: this is where you will share your video with the audience you want to reach. You will gain an understanding of the different social media platforms and what the audience’s expectations are for videos on each platform. You will also learn how to repurpose footage for landscape (horizontal) and portrait (vertical) videos to suit the social media platform. We will also look ahead to the future and discuss tips and trends in video marketing. In the last module, you will share your work and receive feedback from the course instructor.

Key Takeaways:

Understand social media platforms and audience expectations for video on each one.
Fundamental knowledge of aspect ratio, ideal video length, and video dimensions
How to repurpose footage for multiple platforms
Human-driven tips and trends in video marketing.
A look at emerging digital tools and AI, and how to approach them.
How to stay adaptable as platforms evolve without sacrificing creative integrity.

How to Convince Your Boss Why You Should Take this Class:

Competitive advantage: Video is at the epicenter of modern digital life. Having high-quality content that cuts through the noise will distinguish your brand from competitors.
Positive return on investment: According to Wyzowl’s 2026 Video Marketing Statistics, 82% of video marketers say video marketing has delivered a good return on investment. Developing in-house planning, filming, and editing skills helps your team produce video content more efficiently and evaluate performance.
Highly skilled workforce: a highly skilled workforce in video marketing means fewer outsourcing costs and better professional development for existing staff. The skills are there when you need them without extra costs.
Brand awareness: Wyzowl also reports that 93% of video marketers say video has helped increase brand awareness. Learning to create clear, well-produced videos can help your organization communicate its brand story consistently across social media platforms.
Expert-led: With an instructor from the world-leading British Film Institute, your employees will be learning from the best.

The Presentations:

This workshop series gives the participant hands-on video-making practice with feedback from the instructor at every step of the video production process.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete PPT presentation.
Digital handouts on shot sizes, exposure triangle, and 3-point lighting.
Digital templates for shot lists and storyboards.
Motion graphics templates for Premiere Pro.
Color grading LUTs for Premiere Pro.

Who is the course for?

Marketing professionals at a range of levels and those working in social media, communications, design, and related fields.

The Presenter:

Sa-Ra Zwarteveen

Sa-Ra Zwarteveen teaches the Video Production for Social Media Masterclass for the Direct Marketing Association of Northern California.

Sa-Ra is an award-winning film educator and specialist in digital media, culture, and education. She works as a film educator and education programs coordinator at the British Film Institute. Sa-Ra also works as a lecturer at University College London, teaching film production to undergraduate and postgraduate students at the Institute of Education.

Her previous experience includes working at the Stedelijk Museum and EYE Filmmuseum in Amsterdam, where she programmed and delivered engagement and education events. Recent film education projects include the Chartered Institute of Marketing, London Film School, Cambridge University, Durham University, England and Wales Cricket Board, the Singaporean Government, and the Saudi Film Council.

Sa-Ra has extensive experience providing digital marketing and filmmaking courses for professionals in the UK and internationally. She is dedicated to film education and visual literacy as a discipline that can empower and drive creative experience.

Social media: www.linkedin.com/in/sarazwarteveen.

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Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

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Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

Sa-Ra was incredibly knowledgeable and professional in her presentation. She articulated everything in a way that was easy to follow and understand, and engaged with the class to make all participants feel welcomed.

Lindsay McFeleaDigital Marketing, COPFCU

Great workshop that can be applied to many different roles.

Jordan KnappSocial Media Manager, DiBella’s Subs

The first module of Video Production for Social Media was very informative and the 2-hour class flew by. Excellent instructor.

Robyn AdlerMarketing Manager, Chartwell, Inc.

I am excited about the Video Production for Social Media Masterclass. Sa-Ra is doing a great job with explanations and examples of the concepts that she is teaching. The Types of Videos, Filmmaking Stages, and Film Language topics are covered well and are exciting to learn about.

Robert FergusonCreative Services Producer, Patterson Pope

Sa-Ra did a fabulous job breaking down really complex subjects about filmmaking and video content strategy!

Alessandra DuqueSocial Media Manager, McKeeman Communications

This course does a great job introducing step by step of filming and social media.

Dana Van DeventerMarketing Admin Assistant, Southern Insurance Underwriter

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Workshop dates and times:

Fall-1 2026

Module 1: Video Marketing Strategies, Introduction to Filmmaking, and Pre-production.
Wednesday, September 23, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: Shooting on your smartphone or DSLR/Mirrorless camera.
Wednesday, September 30, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 3: Editing your video and exporting for social media.
Wednesday, October 7, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Module 4: Distribution, tips, and trends in video marketing.
Wednesday, October 21, 2026, from 9:00 a.m. to 11:00 a.m. PDT.

Workshop dates and times:

Fall-2 2026

Module 1: Video Marketing Strategies, Introduction to Filmmaking, and Pre-production.
Wednesday, November 18, 2026, from 9:00 a.m. to 11:00 a.m. PST.

Module 2: Shooting on your smartphone or DSLR/Mirrorless camera.
Wednesday, December 2, 2026, from 9:00 a.m. to 11:00 a.m. PST.

Module 3: Editing your video and exporting for social media.
Wednesday, December 9, 2026, from 9:00 a.m. to 11:00 a.m. PST.

Module 4: Distribution, tips, and trends in video marketing.
Wednesday, December 16, 2026, from 9:00 a.m. to 11:00 a.m. PST.

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Fall-1 2026
Live Online
Mod 1: Sep 23
Mod 2: Sep 30
Mod 3: Oct 07
Mod 4: Oct 21

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Fall-2 2026
Live Online
Mod 1: Nov 18
Mod 2: Dec 02
Mod 3: Dec 09
Mod 4: Dec 16

September 12, 2022/.

Content Marketing, Digital Marketing, Organic & Paid Social Media

YouTube Channel Strategy and Production Masterclass

September 08, 2022

How to Succeed on the World’s Favorite Search Engine: YouTube

Special Fall Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here.

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Fall 2026
Live Online
Mod 1: Nov 17
Mod 1: Dec 02

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Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

You could call 2024 the year that YouTube took over: growing 79% year-over-year, surpassing Instagram and Facebook in popularity, and becoming the second-most-visited website in the world. Most importantly for marketers, YouTube has become the world’s favorite search engine. It’s where consumers and business users go first for entertainment, education, product reviews, how-tos, and engaging content.

The power of that platform makes it essential for businesses of all sizes. That’s why 61% of B2C marketers and 48% of B2B marketers make YouTube an integral part of their marketing strategy. To achieve success on the platform, to build an audience, and to achieve your desired KPIs, you need to understand YouTube’s audience, its content types, and the algorithm that gets you in front of viewers.

Whether you’re just getting started on YouTube, looking for ways to revitalize a low-performing channel, or seeking to create a powerful strategy on the platform, this 2-module masterclass is the perfect place to start. This course is led by Adam Finer, a marketing data specialist and video creator whose YouTube channel on Business Intelligence (BI) has more than 100k subscribers. You’ll learn how to formulate a successful strategy for your YouTube content. And that, in turn, will help you to build your brand’s audience and influence.

This course will cover:

The mindset, focus, and steps you need to launch or revamp your channel for the best chance of success.
Different YouTube content types, their pros and cons, and how to choose the right mix for your goals and target audience.
Strategies and techniques for building your audience on and off YouTube.
Video production tips and tricks that help you maximize audience retention and engagement.
The video upload process, from export settings to thumbnails to keyword tags, and more.
How to improve video SEO and SERP ranking.

(Can’t attend the live workshop? No problem. These workshops will be recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

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Fall 2026
Live Online
Mod 1: Nov 17
Mod 1: Dec 02

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Prerecorded
Online

Module 1: YouTube Content Strategy for Building Influence and Brand Positioning

In this first module, you’ll learn how to maximize the marketing potential of video content on the YouTube platform. You’ll learn:

The stats: understanding the value of video, mobile traffic, ad revenues, and video’s impact on SERPs.
What makes video engaging, and how it helps your customers to connect with your brand.
How to develop a content strategy that adds value for your audience.
How to conduct competitor research and content analysis to make sure your videos provide the most value and answer all the questions the YouTube audience is asking.
How to use YouTube Analytics data your content generates to continually fine-tune your content as you go.
SEO techniques you can use to feed the YouTube algorithm and rank your videos higher in search results.
Strategies and techniques for building your audience on and off YouTube.

With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.

However, without a good understanding of YouTube’s audience, its content types, and its algorithm, it can be hard to build influence and correctly position your brand.

This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Key Takeaways:

In this class you’ll learn:

The correct mindset and focus necessary for starting your channel with the best chance of success.
The different content types at your disposal, and their pros and cons.
How to conduct competitor research and content analysis to make sure your videos provide the most value and answer all the questions the YouTube audience is asking.
How to use YouTube Analytics data your content generates to continually fine-tune your content as you go.
SEO techniques you can use to feed the YouTube algorithm and rank your videos higher in search results.
Strategies and techniques for building your audience on and off YouTube.

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Fall 2026
Live Online
Mod 1: Nov 17
Mod 1: Dec 02

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Prerecorded
Online

Workshop 2: YouTube practical guide to producing videos and optimizing content; and how to grow your channel and influence

In this second workshop, you will learn loads of practical tips and tricks on how to produce high-quality video content for your YouTube channel that will keep viewers engaged and increase your brand awareness and influence.

You’ll also be guided on the equipment and software you’ll need, from basic to advanced, to produce the best quality video possible.

With over 50 million channels on YouTube, it is becoming increasingly important to produce video content that cuts through the noise.

Fortunately, there are tried and tested ways of optimizing your content to help make it stand out from the crowd, feed the YouTube algorithm, and boost its SEO.

Key Takeaways:

In this class you’ll learn:

All about the different types of equipment you’ll need to produce the best quality videos possible.
Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
The video upload process, from export settings to thumbnails to keyword tags, and more.
How to improve video SEO and SERP ranking.

How to Convince Your Boss Why You Should Take this Class:

YouTube is the second largest search engine after Google. Starting a YouTube channel for your business isn’t just a good idea. It may be one of the most important short-term, and long-term decisions you’ll make in terms of your larger marketing efforts. This is true for a huge variety of different reasons. From creating brand awareness to creating an online educational hub for your customers, there are a lot of different ways you can leverage your YouTube channel to grow your business and generate new leads. Many companies don’t get their YouTube or any video efforts off the ground due to a lack of staff training and resources. This course gets your employees trained and ready to launch a YouTube channel with step-by-step processes for each phase of a project. It’s time to get your team going!

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Can’t attend the live workshop? No problem! These DMAnc.org workshops are recorded, and you will be sent the recording within 24 hours of the live class date.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
List of selected items for additional reading.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.
List of additional reading.
Video upload checklist.
Access to a plug-and-play YouTube dashboard template for Data Studio that you can use to easily monitor performance.
In addition to the PDF of the PPT presentation, you will also receive a video upload checklist as well as personalized feedback on one of your videos from the class instructor.

Who is the course for?

Marketing managers, social media managers, digital marketing managers, e-commerce managers, influencers, trainers, and agency account managers. This class is for anyone who has decided to start a YouTube channel to market their business/brand but is daunted by the idea of producing video content and would like to be guided by someone who has successfully built their own channel to the top 2% of all YouTube channels. Whether you already have experience creating video content or not, this class will make sure you’re producing content that is optimized for the YouTube audience and algorithm.

The Presenter:

Adam Finer

Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.

He has also built a rapidly growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.

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Fall 2026
Live Online
Mod 1: Nov 17
Mod 1: Dec 02

BUY NOW!

Prerecorded
Online

Adam was very clear with how he presented the information and I absolutely loved how he had real examples of how he’s utilized these strategies on his own page – it shows all these tips and tricks work!

Rachael BlairVideo Producer, Marriott International

This is a thorough and detailed workshop around breaking into YouTube with best practices across search, audience and more. Highly recommended whether you’re just starting out or need a serious revamp of your low-success channel.

Kelsey KittleManager, Brand Marketing, Lumens

The insight I gained during this workshop is INVALUABLE. I can’t wait to start incorporating what I’ve learned into our digital / video strategies moving forward.

Kristen ModzelewskiSr. Digital Marketing Specialist, Clark-Reliance

A great way for anyone looking to start their YouTube brand to get their feet wet.

Trey YoungCreative Media Specialist, Candid Color Systems

Adam’s class was exceptionally well thought out, informative, and approachable to anyone of any experience level. It surpassed all of my expectations.

Aaron YoungDigital Content Specialist, HPC Fire Inspired

I really liked this webinar, it was easy to follow, understand, and you could tell Adam really prepared for it.

Belicia HernandezMarketing Associate, Pathfinder Systems

This educational session offers great information for those considering starting a YouTube channel and some basic reminders for those who already have established a channel. This is great information for any size company or organization.

Nicole HallSenior Communications Specialist, San Diego County Regional Airport Authority

Well thought out, wide range of topics covered and done so in an authoritative way.

John-Michael SeeberContent Manager, Designory

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Workshop dates and times:

Fall 2026

Module 1: YouTube Content Strategy for Building Influence and Brand Positioning.
Tuesday, November 17th, 2026. 09:00 – 11:00 AM Pacific.

Module 2: YouTube Practical Guide to Producing Videos, Optimizing Content, and Growing Your Channel and Influence.
Wednesday, December 2nd, 2026. 09:00 – 11:00 AM Pacific.

ENROLL NOW

Fall 2026
Live Online
Mod 1: Nov 17
Mod 1: Dec 02

BUY NOW!

Prerecorded
Online

September 8, 2022/.

This workshop focuses on how to improve your presence on organic social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok. This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posting, and how to get more followers. '>

How to Use Social Media for Marketing, Part 2-Intermediate: How to Improve Your Company’s Presence in Social Media

November 10, 2020

Date: Wednesday, October 10, 2021
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

Our Goal:

Join us for part 2 of this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.

Part 2-Intermediate: How to Improve Your Company’s Presence in Social Media

This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posts, and how to get more followers.

Key Takeaways:

How to improve your profiles to professional quality. This includes LinkedIn Profile Optimization (LPO) for yourself, your team, and key people in your organization. How to apply this to all of your social profiles.
How to improve your business page or company page (your business profile).
How to do competitor review of social media profiles and what to look for.
How to use social management tools, which allow you to write and schedule dozens of posts in one day for slow release over the month or quarter.
How to create customer-centric posts for social sites. We look at the types of content: text, keywords, #hashtags, photos, videos, audio. How to find your target audience’s keywords, #hashtags, and questions. How to find topics for posts to social media.
What kind of photos and videos to use. Where you can find images and videos. The various photo formats and how to improve photos with filters. How to avoid copyright issues, along with an indemnification clause that you can use.
How to see the best day and time of day for posts.
How to get more followers.
Use your social buttons as part of your overall digital presence, including social buttons on your website, email, business card, print ads, and how to track those buttons.
How to use bulk text messaging.
Social media, US Civil Code section 230, and censorship.

The Workshop:

This workshop includes presentations, examples, and downloads.
This is a live presentation, so you can ask questions during the presentation. There will be lots of opportunities for your questions.
The presentation is recorded and you can review it later or listen to it if you miss the event.
If you have schedule conflicts, you can take the course as recorded video. You’re welcome to send questions by email.
You will have access to the recordings indefinitely, including access to updated versions, as long as we have your contact information.

Download Material:

Video of the presentation with slides and audio.
PDF of all presentations.
Checklists, how-to steps, list of tools, and more.
Spreadsheets for project management, competitor review, tracking, KPI calculation, and more.
How to create UTM tags.
Copies of ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, LinkedIn Profile Optimization (LPO).
List of the top SEO newsletters so you can keep up.
Suggestions for additional reading.

Who is the course for?

Organizations, including B2C and B2B companies, government, and non-profits that use social media for marketing.
You will be able to understand how to use social media marketing so you can manage projects, staffers, agencies, or contractors.

What We Cover:

The workshops cover the major social platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
This is a deep-dive course. We show you how to uncover your audience’s demographics, find your audience’s keywords and interests, and use that to write social posts. You will also see how to set up and manage social advertising, and how to understand the results. You’ll see how to measure social media metrics with UTM tags, analytics, and KPIs as part of the funnel.
We’ll also look at how social media interacts with content marketing, SEO, and paid advertising.

What We Won’t Cover:

This is not a course on using social for personal use. Instead, this course will focus on using social media for marketing and advertising for organizations.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!

Jacinda Owens-HawkinsSocial Media Specialist, Sonterra Medical Management Group, Inc.

Covered a great overview of social media marketing, very informative and gives a great base of knowledge.

Katherine HernandezProduct Manager, Revance

Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!

Jessica MondayMarketing Communications Manager, Tournesol Siteworks

A great course for those that are new to the big world of social media.

Corrine KayReputation & Social Media Manager, Village Green

The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.

Deanna ReadMarketing Coordinator, Lavi Industries

Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.

Carly AbelmanSocial Marketing Specialist, Youngblood Mineral Cosmetics

All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.

Amanda WochMarketing Specialist, H&R Construction Parts and Equipment

Very useful and informative.

Claire SimpsonDigital Marketing Manager, LBDS

Helpful insights into social media basics.

Ann RanieriDirector of Marketing, SJI

Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !

Dewey JeffriesDigital Marketing Coordinator at Pacific Scientific Energetic Materials Company

Great details. Very useful information.

Nicole SuranofskyDirector of Visual Communications and Marketing, Health Care Navigator

This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!

Nikki AbisSocial Media Manager, Starbright Floral Design

Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.

Rocio GutierrezCharisma Brands

The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.

Sam BurkhardtCorporate Marketing Specialist, PCI Auction Group

This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.

Kate MaltaisMarketing Manager, Tahoe Mountain Realty

“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”

Emma DoyleManager of Marketing and Admissions, Community Interactions

If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.

Mary HerlundDesign Specialist – Advertising & Events, Showdown Displays

Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!

Vicky HallSales & Marketing Director, Professional Products of Kansas, Inc.

This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!

James BuxmanMarketing Manager, SakéOne

The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.

Lisa LynchCreative Director, Landmark Health

Social Media for Marketing with Andreas is the total package for businesses! Thank you!

Millicent DawdyDigital Marketing at Sydenstricker Nobbe Partners John Deere

This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.

Kristin HudsonGraphics and Marketing Manager at SLP Lighting

I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.

Allison ConleeMarketing Public Relations Manager, At Home Healthcare

Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.

Cindi RamirezVice President, Sales & Marketing, Supplies Technologies, LLC

Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.

Sterling EdensVice President of Marketing - Welk Resort Group

Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!

Jon FishVP of Marketing, Heritage Health Food

A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!

Samantha GellinSenior Content Specialist at School Outfitters

The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.

Kelly HeadAssociate Marketing Manager at XanEdu, Inc.

Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!

Anna SmithDigital Marketing Manager, Westerra Credit Union

It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.

Rebecca SelbyDirector of Sales & Advertising, Vandervert Hospitality, Inc.

The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.

Rebeca MoonMarketing Specialist, Westmark Credit Union

A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.

Tally Barr

The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.

Brie BuenningMarketing, Aryzta

I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.

Rebecca MoonMarketing Specialist, Westmark Credit Union

Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.

Kassandra MutisSocial Media/Marketing, UPM

Learned some tips and tricks about social platforms I would have never run into anywhere else.

Jacob KerstingMarketing Specialist, Blaine Brothers

I would recommend this course as a great start in getting to know more about how to use social media for your business.

Charles GarzaGlobal Sales Director, Jos. H. Lowenstein & Sons, Inc.

I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.

Walker BroadMarketing Assistant, North Greenville University

I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.

Brett FultonMarketing Coordinator, Coleman Tractor Company

This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.

Jessica MillerMarketing Communications Manager, Tournesol Siteworks, LLC

I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.

Jenny WillsCommunications Specialist at Dymax Corporation

Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!

Tiffany ColemanWriter & Editor| Content Marketer | Brand Evangelist | Storyteller at Denver Botanic Gardens

There were a lot of good tips. Thoroughly enjoyed this informative webinar.

Michael LeeSenior Marketing Technology Manager at Waller, Lansden, Dortch and Davis, LLP

It was an interesting and engaging presentation.

Schuyler TwymanDirector of Admissions and Marketing, The Child’s Primary School

Great general overview of social media for beginners.

Aaron PickardMarketing and Business Development Assistant at Cato Research

Great information! Very useful for our company. Great starting point for your social media marketing campaign.

Hilary Letcher HobbsOffice Administrator, Red Bud Industries

A great seminar for someone just getting started in the social media world!

Hannah BigotDigital Media Storyteller, Visit Quad Cities

This presentation was so helpful in understanding how to get the most out of social media!

Beth BonnMarketing Professional Level 2, Humana

We found the presentation very informative and extremely valuable

Kelsee DesmaraisAsst. Marketing Administrator, Mullet’s Aluminum Products, Inc.

Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.

David MonfortBusiness Development, Direct Marketing Partners

Very knowledgeable!

Laura Martin Direct of Sales Bartlett Reserve

Laura MartinDirector of Sales, Bartlett Reserve

A very worthwhile two hours. Jim S.

Jim ShawDirector of Marketing Communications, ACI

I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.

Kristine SchugWinery Chef, Schug Carneros Estate Winery

References will help me explore on my own at a later date

Deborah CurryDirector of Marketing, Biomere

Everything was very well presented.

Sandra MehdianAllied Electronics

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November 10, 2020/.

How to Get the Most out of Twitter: Advanced Features and Strategies

September 10, 2020

Date: Friday, September 10, 2021
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PST)

Summer Discount: 25% Off

Free Lifetime Workshop Updates

Regularly $300, Now $225

Every day, we hear about tweets from leading politicians, journalists, and others. Nations and companies go straight to their audience with Twitter, which lets them bypass the media. They’ve discovered they don’t have to wait for the media to write about them and the news media can’t spin the story to fit the news media’s narrative.

Led by Andreas Ramos, the author of #TwitterBook (#1 Amazon Best Seller), you’ll see how to get the most out of Twitter. You’ll get up-to-date on Twitter’s advanced features. Companies can use Twitter for visibility and to connect directly with their audience and customers. You can use Twitter to build your career credibility and find clients. We’ll cover both corporate and personal accounts.

A complete roadmap for managing Twitter for your clients
Examples of good and bad Twitter accounts, plus how to fix them
Checklist to evaluate your competitors’ Twitter accounts

We’ll also cover how to find the best #hashtags, get followers, and how to use pins, threads, dashboards, advanced search, advertising, and analytics.

Audience

This two-hour webinar is for anyone who uses social media, including directors, managers, staff, and contractors. Much of this can also be applied to Facebook, Instagram, and other social platforms.

Instructor: Andreas Ramos, Author of 18+ Books on digital marketing

Andreas is the author of 18+ books on digital marketing, social media and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical reviewer of Search Engine Marketing, Inc., by Mike Moran (IBM Press). Andreas co-founded two digital marketing agencies. He also led the digital marketing team at Acxiom and was Manager of Global SEO at Cisco. His clients include Stanford, Harvard, and MIT. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Very thorough presentation that covered everything from the basics of Twitter to how to read in depth analysis of your account. I would recommend this course for anyone looking to learn Twitter and elevate their business through social media.

Sara BausingerProduct Manager at HSM of America

Very useful to learn some of the little-known features of Twitter that are essential for marketing. I had no idea you could do such tailored searches! Excited to use this knowledge to better our company Twitter account.

Kayla AnzaloneMarketing Manager, Zendure

Great resources from professionals who actually want to help!

Cicely NguyenMultimedia Marketing Specialist, William Jewell College

There were several tidbits that will be extremely helpful to me in the use of Twitter for my media campaigns. Worth the time and money.

James MeatsVP of Marketing, Loren Cook Company

DMAnc’s workshops are jam-packed with ideas, strategies, and templates. They allow me to stay up-to-date with current trends and best practices including relevant use cases that illustrate what to do and what not to do. I always leave a workshop with a list of ideas I’m excited to try. I would definitely recommend DMAnc’s online workshops to my friends and colleagues in marketing.

Shaela DickinsonMarketing Manager at nSpire Health

Loved the examples. This helps with applying what was discussed today with what I’ll be working on.

Megan ZirkelbachMarketing Assistant, French Gerleman

Some of the features reviewed were helpful, such as how to switch accounts, advanced searches, and polls.

Lucy LongSocial Media and Content Director, K12 Inc.

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September 10, 2020/.

Tag Archive for: social media marketing

Tag Archive for: social media marketing

Work smarter with AI: Save time, spark creativity, and deliver better results on social.

Course Introduction

Luan Wise

Workshop date and time:

Fall 2026 (September)

Fall 2026 (November)

Driving Organic Reach and Engagement – to Connect with Your Audience

Why Take This Course?

Luan Wise

Workshop date and time:

Fall 2026

Introduction:

Module 1: Strategy and Purpose, Audience & Personal Planning.

Module 2: Content Strategy.

Module 3: Organic and Paid Social Media Activity.

Michelle Carvill

Take Your Social Media Game Beyond Tactics to the Next Level

Introduction:

Key Takeaways

Module 1: Strategy and Purpose, Audience & Personal Planning.

Module 2: Content Strategy.

Module 3: Organic and Paid Social Media Activity.

Michelle Carvill

Workshop dates and times:

Spring

Update Your Social Media Strategy for Today’s Platforms, Algorithms, Content Trends, and AI to Boost Productivity

Why Take this Course?

Beverley Theresa

Workshop dates and times:

Fall 2026

A Comprehensive Masterclass on How to Create Engaging and Influential Short-Form Videos with Ease.

Module 1: Storytelling and Pre-production.

Module 2: Shooting on Your Smartphone or DSLR/Mirrorless Camera.

Module 3: Editing Your Video and Exporting for Social Media.

Module 4: Distribution, Tips and Trends in Video Marketing.

Sa-Ra Zwarteveen

Workshop dates and times:

Fall-1 2026

Workshop dates and times:

Fall-2 2026

How to Succeed on the World’s Favorite Search Engine: YouTube

Module 1: YouTube Content Strategy for Building Influence and Brand Positioning

Workshop 2: YouTube practical guide to producing videos and optimizing content; and how to grow your channel and influence

Adam Finer

Workshop dates and times:

Fall 2026

Our Goal:

Part 2-Intermediate: How to Improve Your Company’s Presence in Social Media

Key Takeaways:

The Workshop:

Download Material:

Who is the course for?

What We Cover:

What We Won’t Cover:

The Instructor:

Audience

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