Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
This course takes a fresh approach to demand generation, by helping you set goals with the Sales department, manage the touch points for lead qualification and optimize your communication channels for maximum success.
The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. To compound the problem, Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified sales opportunity. The marketer is on the hook to manage and deliver the sales qualified leads, and this session will help you deliver.
What you’ll learn:
- Challenges to demand generation
- Defining a sales-ready lead
- How to create a reverse sales funnel
- Account Based Marketing
- How many touch points are needed and how to manage them
- Making a great offer
- Using content to your best advantage
- Multi-touch case studies
Instructor: Laurie Beasley
The recorded courses can be viewed as many times you want. You can stop and start in the middle of the video as many times as you need. You will also receive the course workbook in PDF format.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Information was presented in an easy-to-understand, straightforward manner–very helpful.
Important updates and discussion on critical B2B lead generating efforts.
Real-world true-life tales from the frontline of B2B marketing.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching.
DMA always provides great speakers on timely topics.
Excellent overview, this made my time worthwhile today!
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Very valuable info that can apply across verticles.
Just a bunch of great insights & tips.
Incredible presentation! Engaging and insightful until the very end!
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
