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How to Get the Most out of Twitter: Advanced Features and Strategies

September 10, 2020

Date: Friday, September 10, 2021
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PST)



Summer Discount: 25% Off

Free Lifetime Workshop Updates

Regularly $300, Now $225

Every day, we hear about tweets from leading politicians, journalists, and others. Nations and companies go straight to their audience with Twitter, which lets them bypass the media. They’ve discovered they don’t have to wait for the media to write about them and the news media can’t spin the story to fit the news media’s narrative.

Led by Andreas Ramos, the author of #TwitterBook (#1 Amazon Best Seller), you’ll see how to get the most out of Twitter. You’ll get up-to-date on Twitter’s advanced features. Companies can use Twitter for visibility and to connect directly with their audience and customers. You can use Twitter to build your career credibility and find clients. We’ll cover both corporate and personal accounts.

  • A complete roadmap for managing Twitter for your clients
  • Examples of good and bad Twitter accounts, plus how to fix them
  • Checklist to evaluate your competitors’ Twitter accounts

We’ll also cover how to find the best #hashtags, get followers, and how to use pins, threads, dashboards, advanced search, advertising, and analytics.

Audience

This two-hour webinar is for anyone who uses social media, including directors, managers, staff, and contractors. Much of this can also be applied to Facebook, Instagram, and other social platforms.

Instructor: Andreas Ramos, Author of 18+ Books on digital marketing

Andreas is the author of 18+ books on digital marketing, social media and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical reviewer of Search Engine Marketing, Inc., by Mike Moran (IBM Press). Andreas co-founded two digital marketing agencies. He also led the digital marketing team at Acxiom and was Manager of Global SEO at Cisco. His clients include Stanford, Harvard, and MIT. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


Very thorough presentation that covered everything from the basics of Twitter to how to read in depth analysis of your account. I would recommend this course for anyone looking to learn Twitter and elevate their business through social media.

Sara BausingerProduct Manager at HSM of America

Very useful to learn some of the little-known features of Twitter that are essential for marketing. I had no idea you could do such tailored searches! Excited to use this knowledge to better our company Twitter account.

Kayla AnzaloneMarketing Manager, Zendure

Great resources from professionals who actually want to help!

Cicely NguyenMultimedia Marketing Specialist, William Jewell College

There were several tidbits that will be extremely helpful to me in the use of Twitter for my media campaigns. Worth the time and money.

James MeatsVP of Marketing, Loren Cook Company

DMAnc’s workshops are jam-packed with ideas, strategies, and templates. They allow me to stay up-to-date with current trends and best practices including relevant use cases that illustrate what to do and what not to do. I always leave a workshop with a list of ideas I’m excited to try. I would definitely recommend DMAnc’s online workshops to my friends and colleagues in marketing.

Shaela DickinsonMarketing Manager at nSpire Health

Loved the examples. This helps with applying what was discussed today with what I’ll be working on.

Megan ZirkelbachMarketing Assistant, French Gerleman

Some of the features reviewed were helpful, such as how to switch accounts, advanced searches, and polls.

Lucy LongSocial Media and Content Director, K12 Inc.

September 10, 2020/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2020-09-10 01:37:282022-06-06 01:42:23How to Get the Most out of Twitter: Advanced Features and Strategies

SEO Workshop Series–Fundamentals, Intermediate and Advanced. Special SEO Series Discount. Free Lifetime Workshop Updates.

August 16, 2020

DMAnc.org Online Certification Workshops

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual workshops $300 each, Now $225 each

Special Series Pricing: 35% discount on all three SEO workshops for $900 $585. Enroll here.

This three-part series is led by Andreas Ramos, author of 18+ books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In three webinars, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Our Goal

You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing, move up in your company to a better job title, or improve your organization’s ranking in search engines.

SEO Fundamentals

Individual workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals Live or Pre-Recorded only.

Special Series Pricing: 35% discount on all three SEO workshops for $900 $585. Enroll here.

This workshop on SEO is by Andreas Ramos, author of 18+ books on SEO. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three webinars, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

This workshop is part one of a 3-part SEO series in three different areas of SEO offered by the DMAnc.org. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the SEO Fundamentals, Intermediate and Advanced workshops. Learn more here.

We also offer a Mobile-first SEO Optimization workshop to help you prepare for upcoming Google core updates, and you can get this additional very important workshop at a special discount when you enroll in the SEO 3-part series. Learn more here.

Part One of the Three-Part Course on SEO

Start with part one of the three-part course for SEO. You can continue with SEO Intermediate and SEO Advanced.

What You’ll Learn in this Workshop

You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The webinar is presented as a hands-on workshop with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work). You will learn how to improve your organization’s ranking in search engines. Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentations again to make sure you get all of the details.

  • The first webinar opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
  • You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
  • You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
  • You’ll see how to test meta-tags to find the best one.
    The workshop closes with local SEO for companies that have locations in several cities.

Key Takeaways

  • Why SEO? What is SEO, and why should a company use SEO?
  • Keyword Research: We cover ten free tools to find keywords, including your competitors’ keywords. Use keywords to drive customer traffic to your sales funnel and pages.
  • Keyword Phrases Research. How to use six free tools to find the phrases that your customers use when they search. Use these phrases to bring them to the relevant phases of your conversion funnel or your webpage.
  • You’ll see an easy way to test thousands of keywords to find the ones that work for you.
  • The role of keywords for meta-tags: What are they, how to see them, what they do, how they work.
  • How to translate keywords into 16 languages.
  • How to make permutations of keywords.
  • SEO for companies with offices in multiple locations.

The Presentation

  • The workshop is hands-on and practical.
  • The webinar is live so that you can ask your questions.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentations feature two fictional companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • List of selected items for additional reading.

Materials Provided

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Spreadsheet for managing meta-tags.
  • Spreadsheet for managing content.
  • List of the top SEO newsletters so you can keep up.

The Course Is for

  • Marketing managers, webmasters, eCommerce managers, social media managers, or anyone responsible for increasing organic traffic to your website.
  • Agencies who want to improve their SEO services.

Instructor: Andreas Ramos

SEO Intermediate

Individual workshops $300 each, Now $225 each. Enroll here for SEO Intermediate only.

Special Series Pricing: 35% discount on all three SEO workshops for $900 $585. Enroll here.

Part Two of the Three-Part SEO Workshop

This webinar is part two of the three-part workshop on SEO. You can continue with the webinar for SEO Advanced.

What You’ll Learn in this Workshop

In this workshop you’ll see the relationship between keywords, meta-tags, and Google’s search results. By making changes to keywords and meta-tags, you can improve your ranking in Google search results.

You will see how to find meta-tags in the HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We will give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work.

We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and Mobile-first) and whether they affect your work. You’ll get a list of banned topics at Google so you can avoid problems. Finally, if Google bans your page, you’ll see how to get Google to add your page again.

Key Takeaways

  • What are meta-tags?
  • How keywords, meta-tags, and pages work together.
  • How to write optimal meta-tags.
  • Spreadsheet to manage meta-tags.
  • How to test meta-tags.
  • Google Updates.
  • Google banned topics and how to be re-included.
  • SEO and webpages, blog tools, internal site search, bounce rates, SPA sites.
  • SEO for your images: Google image indexing, ALT tags, EXIF, Google Lens.
  • SEO for your videos at YouTube.

The Presentation

  • The workshop is hands-on and practical.
  • The webinar is live so that you can ask your questions.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Materials Provided

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Eight-page ebook with step-by-step instructions for SEO.
  • Microsoft Excel spreadsheet.

The Course Is for

  • Marketing managers, webmasters, eCommerce managers, social media managers, or anyone responsible for increasing organic traffic to your website.
  • Agencies who want to improve their SEO services.

Instructor: Andreas Ramos

SEO Advanced

Individual workshops $300 each, Now $225 each. Enroll here for SEO Advanced only.

Special Series Pricing: 35% discount for all three SEO workshops for $900 $585. Enroll here.

Part Three of the Three-Part SEO Workshop

This webinar is part three of the three-part workshop on SEO.

What You’ll Learn in this Workshop

In the final session, we look at advanced topics in SEO. We’ll see how Google indexes and ranks webpages. You’ll see the history of Google’s AI machine learning tool and how Google uses ten thousand people and a scoring system to decide which pages to show at the top of search results. You’ll see what technical factors Google likes (and doesn’t like) so you can improve your pages. We then look at Screaming Frog, an advanced SEO tool that is very powerful yet easy to use.

This session covers many technical issues in SEO. We will show everything with lots of examples for you to copy, edit, and use.

Key Takeaways

  • See how Google ranks websites.
  • The Screaming Frog SEO tool. Use this to see detailed information about your meta-tags.
  • How to use Screaming Frog to edit your meta-tags by pixel width.
  • See which pages have empty tags, tags that are duplicates, or tags that are too long.
  • See all internal links on your site, including broken internal links.
  • See all outgoing links on your site that point to other websites so you can remove obsolete or broken links.
  • See how to find 404-error pages at your site.
  • How to use 301s to fix 404s (and what that means in plain English :-).
  • See the pages at your site that can’t be indexed by search engines.
  • Simple way to make XML and image XML sitemaps.
  • See which pages open too slowly so you can get them to open quicker.
  • See which images don’t have ALT tags.
  • How to do link building.
  • How to disavow toxic incoming links.
  • Schema, OpenGraph, Featured Snippets: What these are and how to use them.
  • SEO for Social Media.
  • How to use analytics with SEO.
  • Get your site in all search engines, including Google, Bing, Baidu, and Yandex on desktop and mobile.
  • SEO and HREFLang tags (with examples) for international SEO.
  • SEO and canonical tags.
  • SEO and the ADA.
  • SEO and Mobile-first indexing.
  • An SEO help desk at your company.
  • The future of SEO.
  • SEO for voice search.
  • A long-term strategy for SEO.

Addendum for the Third Webinar: Schema, OpenGraph, and Featured Snippets

Have you noticed that Google adds blocks of text or photos at the top of many search pages? Those web pages show up first, get attention, and get the clicks.

Those websites use Schema, OpenGraph, or Featured Snippets.

We give you a bonus 15-page slide deck to see how this works with examples so you can use this for your website.

The Presentation

  • The workshop is hands-on and practical.
  • The webinar is live so that you can ask your questions.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Materials Provided

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Google’s internal training manual for their page quality review team.

The Course Is for

  • Marketing managers, webmasters, eCommerce managers, or anyone responsible for increasing organic traffic to your website.
  • Agencies who want to improve their SEO services.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

August 16, 2020/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2020-08-16 21:28:132022-06-06 01:43:01SEO Workshop Series--Fundamentals, Intermediate and Advanced. Special SEO Series Discount. Free Lifetime Workshop Updates.

Google Analytics 4.0 Advanced: Create Your Own Reports

June 23, 2020

Date: Wednesday, July 28, 2021
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PST)


Summer Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights. Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop:

In the first Fundamentals workshop, we looked at the basics of Google Analytics 4.0 (GA4) and in the second Intermediate workshop, we covered the basic reports in GA4.

In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.

This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst.

We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways:

  • Analysis Hub: How to create your customized reports in Analysis Hub.
  • Examples of reports and how to use your reports.
  • How to share reports.
  • How to use Insights for additional information.
  • We’ll look at standard GA3 reports and how to create them in GA4.
  • How to use GA4 to track visitors and actions for digital marketing with SEO, digital ads, social media, email tracking, Youtube video, and apps.
  • We also look at how to use GA4 for startups and investors to track the metrics that they need.

Additional Resources:

A list of additional resources for GA4.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of presentations.

The Presentations:

  • The workshop is live so that you can ask your questions during the event.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

Who Is the Course for?

  • Senior staff, managers, and directors who are responsible for digital marketing.
  • You will be able to understand Google Analytics so you can manage agencies or contractors.
  • Agencies can improve their Google Analytics services to clients.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


June 23, 2020/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2020-06-23 09:10:282022-06-06 01:43:31Google Analytics 4.0 Advanced: Create Your Own Reports

Marketer’s Action Plan for Digital Asset Management: Gaining Control of Your Digital Footprint

May 18, 2020

Date: Tuesday, May 18, 2021
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PST)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

Digital footprint or digital nightmare? Marketing professionals are increasingly confronted with the need to access, utilize and manage their company’s digital assets—then horrified to find that the resources needed are not only locked away but within a digital footprint whose boundaries are near invisible. Abrupt staff changes and lack of transition plans are leaving marketers without the keys to launch initiatives, exploit precious content and manage digital campaigns.

So what can you do to prevent a coworker from leaving with all the logins, or with knowledge and organization of content, assets, lists, and permissions—leaving you with no idea of where things are? Find out: Get the tools you need to protect yourself and your company by attending this brand-new course from Susan Finch. Highly regarded as a trainer and branding strategist, Susan will show you how to take control, create best practice documentation and generate successful succession plans for you and your company’s information.

If you have worries about any of the following, this brand-new workshop is for you

Points that will be covered, as well as skills taught:

  • Discovering how your company is listed in online directories.
  • Securing your own lists of saved passwords on behalf of your company, and your own personal logins.
  • Setting up a logical plan to decide who has access to these logins, what the backup plan is, and how to remove people that are no longer with the firm.
  • Creating policies with HR and leadership as to access rules, restrictions, expectations, and boundaries.
  • Finding all of the long-lost applications, websites, and accounts that should be updated or retired.
  • What happens when you have resources that are only for current vendors, clients, team members and you need to quickly change them?
  • Deciding what to discard with thoughtfulness, caution, and long-term logic.
  • Remaining the hero, even if you leave the company and need to pass the torch.
  • In the event of an emergency, such as we’ve gone through in recent months, who would be the point person, the chain of responding to investors, employees, media, vendors, customers to have a consistent message so they do not lose confidence.

Regular maintenance:

  1. Periodically, or at least annually reviewing your browsers to ensure you are not saving passwords there, same with the rest of the company who must login.
  2. Updating universal passwords when key team members change and doing it quickly before they have a chance to make changes.
  3. Some answers you’ll need to have in your documentation:
    • Who updates the CMS plug-ins every month?
    • Who has access to the server root?
    • When does the security certificate expire, and who knows?
    • When does the domain name expire, and who knows? How many domains do we own and who actually knows?
    • Where is the email hosted and who controls adding new accounts?
    • Who is reviewing website security and backup needs on a regular basis and making sure the latest software is being used for protection?
  4. Process documentation including:
    • Who does and doesn’t have “admin access” to various tech tools, and what permissions they have.
    • Where are brand guidelines, logos, illustrations stored, and who has access to them?
    • Where are all of the image, music and stock asset licenses stored?
  5. Review the emergency communication plan annually, at the least, to ensure all procedures are current.
  6. Review of shared cloud storage depositories to ensure old employees no longer have access, as well as vendors from the past and former strategic partners and clients.

Key Takeaways:

  • After this course, you will be able to determine the reach of your company’s digital footprint.
  • You will also know how to secure your own devices, your own logins to prevent hacking and frustration with so many logins and generating so many wild passwords that are compliant and not repetitive.
  • How to plan for a disaster and create a basic chain of communication.
  • How to search for all the forgotten places you created logins years ago and jobs ago: You’d be surprised what you still have access to.

Who the course is for:

This course is ideal for marketing management for smaller companies under 50 people, or with several divisions under one umbrella in larger companies. The information will also be valuable for team members who must regularly login to many sites and tools as part of their work for the company, and anyone who has been creating a digital footprint for years – time to reel it in. Sign up and bring your questions and concerns.

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


May 18, 2020/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2020-05-18 03:54:292022-06-06 01:43:59Marketer’s Action Plan for Digital Asset Management: Gaining Control of Your Digital Footprint

This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll cover offer strategies, writing winning subject lines, which day of the week to send and frequency, and how to design emails for mobile using responsive design. The class lays out a complete strategy on how to build your engagement score by implementing onboarding and engagement playbooks. We’ll also discuss strategies to improve your deliverability and how to avoid spam filters.

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Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers

March 10, 2020

Date: Wednesday, March 10, 2021
DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PST)


Summer Discount: 25% Off

Free Lifetime Workshop Updates

Regularly $300, Now $225

Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate.   You need to have all of your bases covered in terms of creative, list and engagement strategies.

This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll cover offer strategies, writing winning subject lines, which day of the week to send and frequency, and how to design emails for mobile using responsive design. The class lays out a complete strategy on how to build your engagement score by implementing onboarding and engagement playbooks. We’ll also discuss strategies to improve your deliverability and how to avoid spam filters.

What you’ll learn:

  • Optimizing for mobile and responsive design
  • Optimizing the email for pre-view pane and blocked images
  • Writing better email copy
  • Creating the best subject lines
  • Determining the right day of the week/time of day for sending
  • Creating the best offers
  • Strategies for maintaining your lists
  • Building your onboarding playbook
  • Building your engagement playbook
  • Avoiding spam filters
  • Live Q&A

Who this course is for:

Anyone responsible for email marketing who feels they are not getting the response rate they need and want to make sure they’re covering all of the bases. This includes:

VP/Dir/Mgr of Marketing

VP/Dir/Mgr of Demand Generation

VP/Dir/Mgr of Online Marketing

VP/Dir/Mgr of Field Marketing/Sales Support

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Laurie Beasley

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


I think we will really be able to use many of the tips in the Improving Email Marketing Response Rates course to make quick and easy improvements in our email performance.

Pamela WaltersSenior Marketing Manager at Magellan Health

Today’s workshop provided great information and was a nice reminder that evolving technology is constantly impacting email marketing best practices.

Ashley BrizendineMarketing Manager at Corcentric

I highly recommend this workshop for the digital marketer who is busy and needs concise, relevant information to improve their marketing game.

Jessica BarfieldMarketing Manager, QuickBox Fulfillment

This course was very helpful if you’ve got the basics of email marketing down and are looking to take things to the next level. I walked away with a to do list around creative, copy and the technical aspects of email marketing that I’m excited to put into place.

Kate ScottSenior National Account Director of Marketing, K. Hovnanian Homes

I enjoyed the workshop. It made me really thing about how effective our emails are and what we can do to improve them for better response rates. Excited to apply what I learned on our next email campaign.

Stephanie SarbacherMarketing Coordinator, Safeware, Inc.

The course in email marketing response rates was very beneficial. The instructor was knowledgeable and provided good insights.

Vallory VersemanMarketing Coordinator, Store Supply Warehouse

We are a small business and email marketing is a critical part of our CX and growth strategies. This was a great WebEx providing best practices and a common sense approach to reach your target audience. I can’t wait to see our CTO and CTR rates soar!

Jakub KowlaczykSales and Marketing Manager at LiteSentry Corporation

DMAnc’s workshops are jam-packed with ideas, strategies, and templates. They allow me to stay up-to-date with current trends and best practices including relevant use cases that illustrate what to do and what not to do. I always leave a workshop with a list of ideas I’m excited to try. I would definitely recommend DMAnc’s online workshops to my friends and colleagues in marketing.

Shaela DickinsonMarketing Manager at nSpire Health
Today’s webinar lesson was as succinct as your email campaigns should be. Sweet and to the point. Thank you, good job.
Nathan MeurerTech Sales Consultant, Marcus Paint Company

Timely, informative webinar.

Jennifer KellyOwner, Ritter’s Communications

Fabulous variation of email marketing content that can be adaptable for any scale of business or marketer.

Elle BennettEmail Marketing Specialist, MSU Federal Credit Union

Great actionable content!

Kelly AndersonDirector Acquisition & Retention Marketing, Gexa Energy

Excellent depth and breadth. A fine introduction to the topic for a newbie like me.

Margaret LizaurMarket Research and Strategy Consultant, Crossfield Marketing

This was very insightful. Loved the tips and tricks with regards to best practices.

Kelly MinorCommunication Specialist, Federal Savings Bank

This was a huge help in all areas.

Melissa HartmannMarketing Assistant, Atlas Toyota Material Handling

It was nice to see examples in context.

Mel PetersonDirector of Marketing & Training, Diamond Mowers

The Email Marketing Webinar was relevant, and I will use what I learned immediately.

Monte ShieldsManager, Agency Marketing, The Keane Insurance Group

Loved the examples. This helps with applying what was discussed today with what I’ll be working on.

Megan ZirkelbachMarketing Assistant, French Gerleman

Very good visual examples.

Rosalyn AnoAsst. Sales & Marketing Manager at Toxikon Corporation

Fast-paced presentation delivered a wealth of relevant useful information.

Carol MercerSales & Marketing at Aspen Systems, Inc

Show off to your boss that you know more about emails than them. Toss around current stats and trends and sound like an expert.

Susan WuckowitschMarketing Manager at Walsworth

March 10, 2020/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2020-03-10 21:07:362022-06-06 01:44:28Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers

Creating Engaging Virtual Events and Conferences

February 23, 2020

DMAnc.org Pre-recorded Online Certification Workshop


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

Workshop on Creating Engaging Virtual Events and Conferences

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This is a new workshop is led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, CEO of Binky Patrol – a successful, national 25 year 501c3 that relies 100% on sponsors and volunteers. She is also a keynote speaker, 35-year+ marketing professional, Interim CMO for several corporations. She is joined by an online event specialist, Michael Daniels, who has been instrumental in coordinating virtual conferences and events globally for several companies and organizations. They are also joined by Trade Show Magician, Scott Tokar, who will demonstrate a way to engage your online audience and give the host a break. Scott is an award-winning magician, and official Member of Inner Magic Circle, as well as the CEO of Corporate-Fx — a talent agency specializing in trade show and business events.

This course will give you ideas and specific roadmaps for rethinking large in-person meetings, conferences, and annual events while keeping your attendees engaged, and your sponsors supportive all remotely. As we are all looking for a new positive way to achieve the same goals, product and event success, we need to be flexible and fluid to meet the needs, while still surprising, delighting, and having an event that people will share and talk about for months to follow. This course will dig into the structure, as well as the logic for setting up systems that work for everyone no matter what their role is. Are you a sponsor left out of the exposure at regular events and now need to create something on your own? You will get ideas here, as well — perhaps you’ll pool teams and resources with other friendly sponsors/exhibitors at events that are not planning on transitioning to a virtual version.

As a bonus, at the end of this course, you’ll be able to download checklists and a set of recommended products for each scenario, the lists covered in the presentation, and more.

Points that will be covered, as well as skills taught:

  • Giving you ways to lock down the ultimate goal of the event beyond, “because we used to have an annual conference and now have to do it online.” Determining how far to go with this event.
  • Determining the team needed to pull it all off internally, or deciding when to contract with an outside company.
  • Giving your sponsors added incentive to participate, added exposure, and results.
  • Determining how far to go with this event as well as helping you decide the venue or venues for your online event experience.
  • Equipment and staff need based on various hosting scenarios — indoor, outdoor, multi-location indoor, multi-location outdoor, or a combination.

Getting started:

  1. Timing and resources needed
  2. How big of a team for each scenario.
  3. How to promote before and after the event.
  4. How to widen the net since location is no longer a barrier.
  5. What is free, what is behind the gate, what is a bonus?

Steps for you as the hosting company:

  1. Agreed upon goals for this event to build momentum for future events.
  2. Types of sponsors and how much do you want them to participate.
  3. How big of a team do you have, and do you need to bring in outside help?
  4. Decide how many locations and the length of the session or event.
  5. How interactive do you want it to be?
  6. Will there be a cause you can all get behind as an added benefit of your event?

During the event:

  1. Control room needs
  2. Comment wrangler
  3. Recording B roll on location
  4. Outtakes/bloopers/epic fails
  5. Engaging with the audience in attendance online and onsite.

After the event:

  1. Shout about it on social and how that looks.
  2. Thoughtful, intelligent editing — your secret weapon! You want them to like the replay enough to share it out and to trust and appreciate you, too.
  3. A tidy package for the sponsors and direct participants and what it includes.
  4. “Send me the link to your post, I’ll promote that out for you.”
  5. What were the results?
  6. What was the feedback — did you ask for feedback from sponsors, ‘exhibitors’, participants, and attendees.
  7. Review with the team, participants, vendors about what went right and want needs to improve or change for the next version of this event.
  8. Write up a recap about the event, mentioning speakers, memorable moments, quotes — a public debriefing of sorts so people will not want to miss it next year.

Regular maintenance:

  1. Do all the relevant venues know about your event, including forums, private groups, professional organizations?
  2. Have you added it to your own website and is it easy to find?
  3. Do you have your prior list of attendees, exhibitors, sponsors, speakers, and when was the last time you communicated with them?
  4. Do you have a subscriber list for RSS to email so you can send regular updates for upcoming events and past events results?
  5. Keep them interested. As you nail down details of the next event, begin to trickle it out to build excitement and encourage sharing of your event.

Key takeaways:

  • After this course, you will be able to determine the logic and goals of your event.
  • You will also know how to choose the right venue for your event and whether you want to include free portions of the event, invite sponsors to host a portion, including demos and more.
  • We will cover the list of prep-steps so you start successfully.
  • To keep the momentum and future attendee list building, how to create steady content leading back to your public event content, and how to keep your sponsors on your “super fan” team.

Who the course is for:

Marketing teams of all sizes, thought leaders, those who regularly speak on stage at conferences, sponsor events, host annual events, exhibit at expos, and conferences. Marketing professionals who have been handed the task of “rethinking our annual meeting” for the company and don’t have any idea where to start.

Instructor: Susan Finch
Guest speaker: Michael Daniels

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


This seminar was well worth the investment. The presenters offered actionable guidelines that can be used immediately to plan online events.

Constance GeorgeSenior Director of Marketing, Carnegie Science Center

This workshop really helped me think about my virtual event in a different way. I didn’t know what I didn’t know, and was thinking very one-dimensionally about converting my in-person event. I now have many other dimensions to offer value and experience to my attendees.

Stephanie WernerMarketing Manager, i4cp, Inc.

The Direct Marketing Association provides webinar education that is engaging, interactive and relevant. I will definitely be participating in another again soon.

Tanya LambMarketing Manager, Capstone Technology

Great content for those new to the video conference production world. Great speakers with lots of experience.

John RhatiganChairman, Marine Machinery Association

I came out of this seminar with about a million ideas on not only how to transition my traditionally f2f 3 day annual sales meeting into a virtual event but to expand and improve it beyond anything we could produce in our hotel-bound, PowerPoint dependent template.

April KeeneIndustry Engagement Specialist, USPS

For anyone new to hosting virtual events, this course provided a solid foundational overview, tips and tricks from folks who’ve been there, and some great ideas on how to make our event more engaging!

Susan RothDirector, Marketing, TierPoint, LLC

This workshop offers valuable tips on what is needed to create a successful online event. Including what to consider as your goals, the tools you need, and ways to keep participants engaged. I am looking forward to incorporating these tips into my next event.

Nikole AllenMarketing Coordinator, BioFire Diagnostics

This workshop was helpful in that it covered a wide array of topics and hypothetical situations that we might encounter in both our virtual and our in person events.

Beth BonnSenior Marketing Professional, Humana

I thought the content was extremely relevant with the course description. The prensenters did a great job at breaking down elements in a way everyone could understand them.

Chris FreemanDirector of Communications, Children’s Home Society of West Virginia

I was very pleased with your presentation. Thank you for keeping it fun and presenting what needs to be virtual as we move forward in these uncertain times.

Dean DavisIndustry Engagement Specialist, USPS

This class really was top notch. They broke down all we need to know to run a five star event. I couldn’t be more pleased and can’t wait to re-watch the webinar to make sure I did not miss anything.

Shawnda KarawaIT Diversity & Inclusion & Engagement Lead, Freddie Mac

Great presentation on how to rethink your live event and bring it into the digital space.

Meaghan FitzpatrickProject Manager, Instinet, llc

The credibility of the speakers was excellent and the examples they shared were real world, like the importance of testing, testing, testing.

Dorene KolbProject Manager, Instinet, llc

Good, strategic content for driving revenue for your event, promotional opportunities and audience engagement ideas.

Yvette ThomasAdministrative Director, PMCA

Susan Finch is a great presenter who gives well articulated, relevant, and practical examples to explain the fundamentals of a strategic approach to events.

Lisa ChristyChief External Affairs Officer at Portland Japanese Garden

Great workshop. Highly recommend.

Debra AmaralMarketing & Brand Management Specialist, VSP Global

This was a great workshop to help get your wheels turning on creating engaging events for your customers.

Kelly ClaireSenior Exhibits Specialist, Wiley

February 23, 2020/.
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SEO Workshops Series (Fundamentals, Intermediate, Advanced)

October 13, 2019

DMAnc.org Online Certification Workshops

Fall Discount: 20% Off
Free Lifetime Workshop Updates

Individual workshops $250 each, Now $200 each

Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This three-part Google Ads series is led by Andreas Ramos, author of fourteen books on SEO, Social Media, and Content Marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.

You can take these courses as part of the series or à la carte.

The courses include workbooks, live demonstrations, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.

Part 1: SEO Fundamentals

Individual workshops $250 each, Now $200 each. Enroll here for SEO Fundamentals Live or Pre-Recorded only.

Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This course is part one of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing.  You can take this course as part of the series or à la carte.

What You’ll Learn

The first session covers keywords. You’ll learn how to find thousands of keywords (including your competitors’ keywords!) and how to use those keywords to write your meta-tags. You’ll see how to test meta-tags to find the best one.

You can easily find and test 10,000 keywords to get the best ones. You’ll see how to find keywords in other languages.

This is for beginners who want to learn the basics of SEO. If you have some experience in SEO, you’ll learn better ways to do things.

The course includes a workbook, live demonstration, and examples. You’ll get bonus downloads, spreadsheets, and ebooks, plus lots of opportunity for your questions.

Key Takeaways

  • Learn how to find thousands of keywords (and how to measure them for results)
  • Learn how to find your competitors’ keywords
  • How to test keywords
  • How to translate keywords

Bonus Material

  • You can listen to the complete presentation with audio as often as you like
  • Eight-page SEO eBook with step-by-step SEO instructions for your website
  • Spreadsheet for managing your meta-tags

Three-Part Course on SEO

This is the introduction course of the three-part course for SEO. You can continue with SEO Intermediate (SEO for social media, XML sitemaps, XML image sitemaps, image meta-information, and so on) and SEO Advanced (the methods and tools that agencies use to handle 200,000 keywords in multiple languages).

Who is the course for

  • Anyone who wants their website to show up in search engines
  • Anyone who wants to work in SEO
  • You will be able to understand SEO so you can manage SEO agencies or contractors
  • Agencies can improve their SEO services

Instructor: Andreas Ramos

Part 2: SEO Intermediate

Individual workshops $250 each, Now $200 each. Enroll here for SEO Intermediate only.

Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This course is part two of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing.  You can take this course as part of the series or à la carte.

The course includes a workbook, live demonstration, and examples. You’ll get bonus downloads, spreadsheets, and ebooks, plus lots of opportunity for your questions.

What You’ll Learn

In the second session, we cover meta-tags. How to find ALL of your competitors’ meta-tags. How to find your missing or duplicate meta-tags. How to edit your meta-tags. You’ll learn how to use a spreadsheet to write meta-tags to fit Google’s limits. You’ll also see a quick way to test meta-tags so you’ll have the best ones. In the live demonstration, you’ll learn how to use free tools to find your meta-tags.

We’ll also look at how to decide which pages to SEO (you don’t need to SEO every page). We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and mobile) and whether they affect your work.

  • How to make your site #1 for your name, company name, and product name
  • How to use metrics to write the best meta-tags and page titles
  • How Google indexes and reviews websites
  • The steps to manage your SEO project, SEM agencies, and SEM contractors
  • The future of SEO
  • SEO for small/local business. Use this for your small business or friends’ and family’s small business
  • How to do a simple copy/paste to translate your top keywords into Spanish, French, and 42 more languages

Key Takeaways

  • How to find, write, and test meta-tags
  • How to give meta-tags to your IT or webmaster
  • Learn a powerful SEO tool (it’s free to use)

Bonus Material

  • You can listen to the complete presentation with audio as often as you like
  • Eight-page SEO eBook with step-by-step SEO instructions for your website
  • Spreadsheet for managing your meta-tags
  • Spreadsheet tool to translate your keywords into 44 languages

Three-Part Course on SEO

This is the second course of the three-part course for SEO. You can continue with SEO Advanced, which covers methods and tools that agencies use to handle 200,000 keywords in multiple languages.

Who is the course for

  • Anyone who wants to work in SEO
  • Senior staff, managers, and directors who are responsible for SEO
  • You will be able to understand SEO so you can manage SEO agencies or contractors
  • Agencies can improve their SEO services

Instructor: Andreas Ramos

Part 3: SEO Advanced

Individual workshops $250 each, Now $200 each. Enroll here for SEO Advanced only.

Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Part three of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.

The course includes a workbook, live demonstration, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.

What You’ll Learn

This is the final session, so we’ll look at many advanced SEO tactics. We’ll look at Google’s overall strategy for indexing and ranking. We’ll then look at how Google uses AI to index and rank pages, along with a sample website that ranks #1.

We then dive into many technical issues, such as broken links; bounce rates (how to identify, how to fix); page speed (with quick fixes); how to make XML sitemaps and XML image sitemaps in only a few minutes; how to edit EXIF meta-data; how to find your site’s indexability; how to use 301s to fix 404s (and what that means in plain English!); how to set up an SEO help desk at your company; and how to do international SEO with HRefLang tags.

You’ll see all of this in plain language. You’ll get Powerpoint slides with step-by-step, numbered instructions so you can do this yourself.

Key Takeaways

  • You’ll understand how Google works and how it indexes and ranks pages, which will help you to get your pages to the top of Google
  • This session covers many technical issues in SEO. Everything will be demonstrated in clear English with lots of examples so you can fix these things.
  • How Google ranks websites
  • How to use Screaming Frog
  • XML Sitemaps
  • Image XML Sitemaps
  • How to edit EXIF data
  • Canonical tags
  • HRefLang tags for multi-lingual websites
  • SEO for social media sites (Facebook, Twitter, LinkedIn, etc.)
  • SEO for content marketing
  • The best books on SEO

Bonus Material

  • You can listen to the complete presentation with audio as often as you like
  • Eight-page SEO eBook with step-by-step SEO instructions for your website
  • Spreadsheet for managing your meta-tags
  • Spreadsheet tool to translate your keywords into 44 languages

Three-Part Course on SEO

  • This is the final course of the three-part course on SEO.

Who is the course for?

  • Anyone who wants to work in SEO
  • Senior staff, managers, and directors who are responsible for SEO
  • You will be able to understand SEO so you can manage SEO agencies or contractors
  • Agencies can improve their SEO services

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

October 13, 2019/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2019-10-13 15:47:552021-06-21 06:32:09SEO Workshops Series (Fundamentals, Intermediate, Advanced)

Google Analytics 3.0 Fundamentals, Intermediate and Advanced Workshops Series

July 29, 2019

DMAnc.org Online Certification Workshops

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $200 each

Special Series Pricing: 38% discount on all three Google Analytics 3.0 online workshops for $900 $560. Enroll here.

This workshop is led by Andreas Ramos, author of 22+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.

Note: Google Analytics 3.0 versus Google Analytics 4.0

Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.

Google Analytics 3.0 Fundamentals

Individual live online workshops $300 each, Now $200 each.

Google Analytics 3.0 Fundamentals LIVE Workshop Dates:

  • September 30, 2022 (Friday, 12:00 pm – 2:00 pm PDT): Enroll here
  • Pre-recorded: Enroll here

Special Series Pricing: 38% discount on all three Google Analytics 3.0 online workshops for $900 $560. Enroll here.

What You’ll Learn in this Workshop

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.

In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics account or with a publicly accessible account.

Key Takeaways

  • How to install and configure Google Analytics.
  • How to find the tracking tag and how to install it on your website.
  • How to use Google Tag Manager.
  • How to check if the tracking tag is on every page of your site.
  • How to set up and use views.
  • Use the calendar to compare time periods, such as this quarter versus the same quarter a year ago.
  • How to set up and use dashboards.
  • How to export reports.
  • How to set up and use automated reports.
  • How to set up and use custom alerts to know if your site has crashed.
  • You will also get eighteen settings and filters to remove junk data and get clean data. We’ll show you how to install these filters, step-by-step, with full details so that you can add them to your Google Analytics account.
  • There are also a few slides to show the difference between Google Analytics 3.0 and 4.0.
  • Finally, a few notes on access to your account and how to use UTM tags to track Facebook and other social media sites.

Google Analytics 3.0 Intermediate

Individual live online workshops $300 each, Now $200 each.

Google Analytics 3.0 Intermediate LIVE Workshop Dates:

  • October 5, 2022 (Wednesday, 12:00 pm – 2:00 pm PDT): Enroll here
  • Pre-recorded: Enroll here

Special Series Pricing: 38% discount on all three Google Analytics 3.0 online workshops for $900 $560. Enroll here.

What You’ll Learn in this Workshop

In this workshop we will go through the first two major report sections of Google Analytics: Audience and Acquisition.

We will cover the first two major sections of Google Analytics:

  • Audience: Who is visiting your website?
  • Acquisition: How did those visitors find your website?

Knowing who your visitors are, you can make changes to your website that will appeal to your audience. You will also know where to focus your marketing effort. If your audience is arriving via search engines, then you can do more with search engines. But if they are coming via social media, you can put your efforts there. Analytics gives you an understanding of your audience.

This helps you in internal meetings that discuss where to allocate budget and staff. Should the website be translated to French? Is there a market in Mexico? Should your website be designed for desktop users or only mobile users? All of this, and many more questions, can be settled with analytics data.

We will go through the Audience and Acquisitions reports, menu by menu, and then a live walk-through of the data so you can see how to find information.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.

Key Takeaways

    • How to use segmentation to refine the view of your data. You can create your own data segments and then compare your data by desktop, mobile, and tablets. You can also compare traffic sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. You’ll see complete examples of setup, configuration, and use so you can start using this. Your presentations will be much better.
    • We then look at the Audience Report, the first of the major reports. Who is visiting your website? We can see their age, gender, and the language and device they use.
    • We can also see what they’re interested in and what they are buying on the web.
    • You can also see their location by continent, country, state, and city. This lets you decide where to show your ads (or turn them off).
    • A powerful feature is benchmarking, which shows how your digital marketing compares against your competitors. You can see if you should increase efforts in a channel.
    • By knowing your audience, you can design articles and images that appeal to them. You can also make decisions about pages, translations, markets, and so on. You can use this to choose better ads, content, and images for your digital marketing.
    • In the second half of the webinar, we look at the Acquisition Report. This shows you how your visitors came to your website.
    • This includes visitors from search engines, paid search (paid search, Google Ads, SEM), email newsletters, and your social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites).
    • The Acquisitions Report in Google Analytics shows you the keywords that triggered your ads, the keywords that triggered your pages in search results, how your pages rank in Google.

You also see which social media sites send visitors to your site.

  • We close this session with slides about the difference between free and paid versions of Google Analytics, including how to know if you’ve reached the limit for a free account.

Google Analytics 3.0 Advanced

Individual live online workshops $300 each, Now $200 each.

Google Analytics 3.0 Advanced LIVE Workshop Dates:

  • October 21, 2022 (Friday, 12:00 pm – 2:00 pm PDT): Enroll here
  • Pre-recorded: Enroll here

Special Series Pricing: 38% discount on all three Google Analytics 3.0 online workshops for $900 $560. Enroll here.

What You’ll Learn in this Workshop

In this workshop we cover the Google Analytics 3.0 Behavior and Conversions reports, menu by menu, and then a live walk-through of the data so you can see how to use these.

  • Behavior: What are your visitors doing at your website? Now that we know about them and how they came to your website, let’s look at what they’re doing on the website. Which pages are they looking at? What is the bounce rate? By knowing which pages attract visitors, you can get more visitors by improving those pages. Bounce rate is one of the key metrics for a website: it shows whether visitors think your webpage is interesting or boring. When you make changes to the page, the data quickly shows you if the changes were good or bad. You can optimize a page and get more visitors and conversions without additional marketing, just by keeping the traffic that you already get.
  • Conversions: The fourth and final report in analytics covers conversions. Conversions can be downloads, registrations, signups, visits to specific pages, and sales. Analytics shows you the visitors are buying or registering at your website. By knowing that, you can focus your efforts to find more of those visitors. You’ll see how to install conversion tracking. The conversion funnel shows you each step of your visitors’ path to conversion and where they are exiting the path. By knowing that, you can improve the path to get more sales. The cool thing about analytics is that you don’t have to be an expert at marketing: you just look at the data, see where there are problems, and then make changes and see which ones improve the results.
  • We’ll close with notes about the reality of using Google Analytics at companies.

Key Takeaways

  • How to use the Insights panel for additional information.
  • Look at user flow display in the Behavior report.
  • Landing pages, the different definitions, and what it means for Google Analytics.
  • Deep dive into the Bounce Rate report. How to see the bounce rate for a page and how to fix that. First, you can see from where the visitors came and the keywords they used, which may help you to make changes to the page so it offers what they expected to see.
  • Going further, you can see the page’s bounce rate over time. You can use this to make a change to the page and then see if the change improved (or hurt) the bounce rate. By testing changes, you can improve the page’s bounce rate.
  • We also give you guidelines about bounce rates: good, okay, and poor.
  • The Behavior report also shows the loading speed of a page.
  • The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing.
  • In the second part of today’s webinar, we look at the Conversions Report.
  • You use the Conversions Report to track goals. This can be used by practically every organization: companies, non-profits, government, churches, hospitals, education, and so on.
  • Engagement can include the number of Downloads in the last 30 days, how often a video was watched, how many used the mortgage calculator, how many reached five pages in your website, or how many spent (for example) five minutes on the site in the last 30 days.
  • For lead generation (lead gen), you can see how often the information request form was submitted, the email link was clicked, or how many people subscribed to the newsletter.
  • If your website has sales, you can track the number of purchases per quarter, the amount of revenue on average per week for the last six months, and so on.
  • You’ll see how to configure a goal. Just about anything can be tracked at websites.
  • We will also see how to visualize the data with a conversion funnel. This clearly shows other teams and upper management the success (or failure) of your conversion process.
  • We close with a few quick slides on how to use Google Analytics for your organization’s several websites.
  • How to see heat maps with analytics.
  • The limits and problems in tracking.
  • Google Analytics app for your smartphone.
  • The last page has a list of the six best features in Google Analytics 3.0.
  • You will be able to understand Google Analytics so you can manage agencies or contractors.
  • Agencies can improve their Google Analytics services to clients.

Materials Provided

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

The Presentation

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • List of selected items for additional reading.

Who Is the Course for?

  • Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
  • Digital agencies who want to understand their clients’ web analytics.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


This is an amazing course full of useful knowledge. It is something to get your started and something you can take along with you in your career forever.

Kelly KubalaDigital Content Specialist, Seneca Gaming Corporation

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

July 29, 2019/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2019-07-29 03:45:552022-07-29 19:42:34Google Analytics 3.0 Fundamentals, Intermediate and Advanced Workshops Series

Google Ads Fundamentals, Intermediate and Advanced Workshops LIVE or PRE-RECORDED Online

June 23, 2019

DMAnc.org Online Certification Workshops

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $200 each

Special Series Pricing: 38% discount on all three Google Ads live online workshops for $900 $560. Enroll here.

This three-part Google Ads series is led by Andreas Ramos, author of 22 books on digital marketing, Social Media, and Content Marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.

Google Ads Fundamentals

Individual live online workshops $300 each, Now $200 each. Enroll here for the next LIVE Google Ads Fundamentals workshop (September 16, 2022, 9:00 am to 11:00 am PDT).

Special Series Pricing: 38% discount on all three Google Ads live online workshops for $900 $560. Enroll here.

What You’ll Learn in this Workshop:

You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).

Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much, more….

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

  • After a few quick slides to show why you must use Google Ads, we dive into how to optimize your Google Ads account.
  • We’ll cover how a Google Ads account is structured, its limits, and how to get around those limits.
  • You’ll see how to set up and manage large accounts.
  • We look at the two major categories of searches at Google, informational and transactional, and how they matter .
  • You’ll see eight ways to find the keywords (and your competitors’ keywords) and keyword phrases that your target audience uses.
  • We’ll show you several simple spreadsheet tips to change keywords into lower cases in an easy step or translate your keywords in 16 languages (or more) for free. There is also a simple tool to create permutations of keywords.
  • How to test those keywords to find the best ones.
  • How to sort keywords into the phases of your buying cycle or purchase funnel.
  • You’ll be able to use the best keywords in your Ads account.
  • Finally, we’ll do a walk-through of a Google Ads account.
  • And of course, how to reach the Support team at Google Ads.

Google Ads Intermediate

Individual live online workshops $300 each, Now $200 each. Enroll here for Google Ads Intermediate LIVE (September 28, 2022, 9:00 am to 11:00 am PDT).

Special Series Pricing: 38% discount on all three Google Ads live online workshops for $900 $560. Enroll here.

What You’ll Learn in this Workshop

In this workshop, you’ll see how to add keywords to your account, how to use all five match modes, and how to test to find the best ones. How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.

After that, we dig into the types of ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs), and how they work.

You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other bits of code let you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit for your ads.

Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better just by adding a small number. And much more….

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

  • The four keyword match modes, including negative keywords, how they differ, and how to use them.
  • How to easily add thousands of keywords to your account.
  • How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.
  • You’ll see where your ads appear in the Google search engine, on Google sites such as Gmail, Maps, and so on, plus the several million sites in the Google Ads distribution network.
  • We cover the types of ads in Google Ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs) with an example of actual data.
  • How to use dynamic insertion in your ads so your visitors’ keywords are inserted into your ad, live countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or location (“Available in Dallas”).
  • You can also use dynamic insertion code to show offers to different audiences. For example, new visitors see a 10% offer and returning visitors see a 30% offer.
  • You can also use dynamic insertion code to insert an image from your landing page into your text ad, such as an image of the product, your company logo, and so on.
  • Responsive Display Ads (RDAs) let you create ads that self-adjust to any device screen.
  • We also show you a tip on how to get your ad to take over the entire mobile screen so your ad is the only thing your visitors see.
  • You can use dynamic insertion for mobile ads, so desktop visitors see one offer while mobile visitors see another offer, such as “Free shipping for mobile orders!”
  • We look at the difference between contextual and behavioral display ads.
  • How to get ideas for display ads.
  • How to use remarketing.
  • A few slides with notes on ad fraud.
  • How to understand the data to see which is the best ad.
  • You can use A/B Split Tests to test ads so you can develop the best ad (with examples and data). You can use A/B split tests without any special tools. You’ll be able to get your team of interns to write better ads than people with 10 years of experience.
  • A simple way to see which ad has statistical confidence in an A/B split test. With an easy trick, you can quickly pick out the best ads.
  • And finally, see the app for Google Ads so you can manage ads on your phone while you’re on the sofa, on the beach, or in bed at 4 a.m.

Google Ads Advanced

Individual live online workshops $300 each, Now $200 each. Enroll here for Google Ads Advanced LIVE (October 14, 2022, 12:00 pm to 2:00 pm PDT).

Special Series Pricing: 35% discount on all three Google Ads live online workshops for $900 $560. Enroll here.

What You’ll Learn in this Workshop:

In this workshop, we’ll roll up the shirtsleeves and dig into the Google Ads engine. You’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPI’s. The workshop also covers software from Google that lets you manage dozens of accounts in one account. How to use Google Ads recommendations is another powerful Google tool that lets you make global changes to your account in a few steps.

Finally, a series of slides, based on Andreas’ experience with dozens of global companies, show you how to manage Google Ads by time zones, continents, and languages. And much more…

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

  • The origins of search engine advertising and Google’s auction system.
  • How the Google Ads bidding algorithm works (with examples and comparisons).
  • How Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).
  • How to improve your Google Ads Quality Score.
  • How to set bids, manage bids, and manage your budget.
  • By understanding how the Google bidding algorithm works, you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
  • How to use Google Ads Recommendations (and a quick hack).
  • How to optimize the bids for the KPI’s.
  • How to use portfolio theory for your ad groups.
  • How to calculate KPI’s (Key Performance Indicators) with the free KPI eBook.
  • Notes about automated bid management tools.
  • How to manage keywords by metrics.
  • Are the keyword projections for traffic and bids from Google or SEMRush real or fake? What can you use in that data?
  • An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
  • We’ll look at a tool that lets you manage several accounts.
  • We’ll also look at another tool that lets you manage hundreds of thousands of keywords.
  • A few notes about Microsoft Advertising.
  • Managing global ad campaigns by time zone, continents, and languages.
  • Notes on the use of segmentation in Google Analytics to understand your data.
  • Voice search in Google and other services.
  • How to use Google Foundation Grants as a test bed for Google Ads.

Materials Provided:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • The KPI eBook by Andreas explains KPI’s, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (breakeven point), and more. Written by Andreas and a Harvard MBA.
  • Spreadsheet to collect and manage thousands of keywords.

The Presentation:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • List of selected items for additional reading.

Who is the course for?:

  • Marketing managers, digital marketing managers, SEM managers, or anyone managing paid search marketing.
  • Agencies to improve their SEM services.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos, Author of 18+ Books on digital marketing.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

June 23, 2019/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2019-06-23 05:59:022022-07-29 17:48:15Google Ads Fundamentals, Intermediate and Advanced Workshops LIVE or PRE-RECORDED Online

SEO Training Fundamentals

March 06, 2019

SEO Training (Fundamentals)

(click here for Advanced SEO)
DMAnc.org Pre-Recorded Online Certification Workshop

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

The DMAnc.org’s SEO Training is designed for you to successfully achieve your business’s ROI goals.

Google and Bing have all pushed the boundaries of how they look at websites to try to give users the most relevant organic results. Voice search, natural language processing and Artificial Intelligence (AI) are all driving innovation in search marketing.

Search engines have also stood by a set of core guidelines on how they review your website.  By understanding the fundamentals of what the engines are looking for, both currently and in the future, you can proactively optimize your site toward targeted audiences. This will deliver quality traffic, leads and sales, building a solid foundation for meeting your ROI goals.

What you’ll learn:

  • How to do solid keyword and language research. Attract well-qualified traffic by knowing and applying language your customers are using to search for your products or services
  • How to ensure the content on your site is written to appear at the top of the first page of search results
  • How to develop a search engine friendly website architecture that reinforces your site’s organic search position
  • The top three website optimization tools to identify technical and on-page issues that can negatively affect your position in search results
  • Offsite factors that need to be optimized, including how to create linkable content that’s shared across the web
  • Top five WordPress optimization tips
  • How to plan your content calendar to ensure you follow best practices to keep up with the changing search environment.

Instructor: John Thyfault

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

March 6, 2019/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2019-03-06 18:25:572022-03-15 05:07:38SEO Training Fundamentals

Account Based Marketing (ABM) for Small and Mid-Size Companies (Pre-Recorded Online)

October 02, 2018

DMAnc Pre-Recorded Online Certification Workshop

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

This workshop takes a realistic view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic program with a positive ROI.

We’ll have frank discussions on what an ABM program can and can’t do. With so much being claimed, we’ll insert some realism into the equation. Without shiny objects running up the bill with minimal ROI payback, this session will share ways to accomplish the desired goals while staying on a tight budget.

Key topics covered in the workshop will be:

  • Basic elements of account-based marketing and the recent developments making a buzz
  • Levels of ABM maturity (so attendees can see where they rank in the ABM readiness index)
  • Goal setting and revenue-based funnel requirements for target accounts
  • Target account selection strategies
  • Prospect data build out strategies
    • Ideal Customer Profile (ICP) tactical checklist
    • Intent data cost benefit ramifications to consider
  • Go-to-market and pipeline building methods with campaign examples
    • Account building tactics to consider
    • Lead generation approaches, what works/what doesn’t
    • Budget ramifications and tradeoffs
    • Lead/sales funnel conversion rates, and what you can expect
  • ABM process and automation tools
    • What to automate and what not to (you’ll be surprised)
    • When to automate
    • Vendor neutral landscape options
    • Cost and ROI considerations
  • Common mistakes to avoid
  • ABM framework and planning—checklist to use in creating a sound plan

This workshop is created for professionals at all levels in these roles:

  • Sales pipeline planners
  • Sales and/or marketing operations
  • Sales and marketing management
  • Demand generation and campaign planners
  • Market strategy planners
  • Account/Lead development managers
  • Business development management
  • Channel managers

Instructor: Tom Judge

The recorded courses can be viewed as many times you want. You can stop and start in the middle of the video as many times as you need.  You will also receive the course workbook in PDF format.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


This was extremely informative. I’m constantly being asked about metrics needed to set expectations for our ABM program, so I can’t wait to implement the KPIs and the sales funnel bench marking recommendations.

Ashley Moore DeitschVP of Marketing, MedEvolve

This is a great workshop for both sales and marketing roles. It was very helpful to keep organized.

Madison AdlerMarketing Coordinator, Sequence, Inc.

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

A workshop recording or pdf are (in my opinion) part of what really completes a workshop or any online meeting/webinar, and this workshop has both; so I am very pleased.

Kathy PotvinMarketing Manager, Brampton Brick Limited

This was a helpful workshop for small to mid-sized companies to clear away the noise about technology needed to support ABM and focus on the process.

Cindy MielkeVice President, Marketing and Sales Operations--GiftCertificates.com

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

October 2, 2018/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2018-10-02 21:13:382022-08-29 17:41:49Account Based Marketing (ABM) for Small and Mid-Size Companies (Pre-Recorded Online)

Web Analytics: Improving Your ROI with Google Analytics (Pre-Recorded Online)

July 12, 2018

DMAnc Pre-Recorded Online Certification Workshop

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and introduce you to the full power of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

You will learn about:

  • Understanding how web analytics tools capture data on users and what it means when interpreting results
  • Defining the metrics
  • Creating your site goals and tracking them
  • Deciding which analytics tools are the most appropriate for your site and business
  • Incorporating Social media metrics into your analytics picture
  • How to blend different tools to create a comprehensive picture
  • Going beyond the canned reports in the tools
  • Setting up conversion funnels and goal setting
  • Knowing the difference between being a data reporter and being an analytics analyst

Who Should Attend:

  • Webmasters
  • Online Marketing Managers
  • Demand Generation Mangers
  • Advertising Managers
  • Marketing Managers

Instructor: John Thyfault

The recorded courses can be viewed as many times you want. You can stop and start in the middle of the video as many times as you need.  You will also receive the course workbook in PDF format.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

July 12, 2018/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2018-07-12 02:25:062022-06-06 01:48:57Web Analytics: Improving Your ROI with Google Analytics (Pre-Recorded Online)
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