Introduction
The DMAnc brings you live online certification workshops which you can take à la carte or for a certificate in online marketing. The workshops are for those who are ready for more in-depth training on a specific online marketing discipline. The live online certification workshops are practical and tactical, with step-by-step instruction and integrated case studies.
Up to two live online certification workshops will be offered every month. Recorded versions of the workshops can also be taken for credit.
Live Online Certification Workshop Course List
- Demand Generation and Lead Conversion Fundamentals (Sept 14)
- Advanced Demand Generation Training and Lead Conversion Training (Sept 21)
- Web Usability: Maximizing the Visitors to Your Site
- Web Analytics: Improving Your ROI with Google Analytics
- Advanced Google Analytics
- Social Media Advertising Best Practices
- Improving Email Marketing Response Rates (Nov 2)
- Search Engine Optimization (SEO) Fundamentals (Oct 12)
- Advanced Search Engine Optimization: Taking It to the Next Level (Oct 19)
- Pay-Per-Click Advertising Fundamentals (Dec 7)
- Advanced Pay-Per-Click Advertising (Dec 14)
- Nurturing Your Customers Using Personas and Journey Mapping (Sept 19)
- A Marketer’s “How-to” Workshop on GDPR Compliance
Requirements for Certification
If you decide you want a certificate, complete any 8 total certification workshops (on site or online), taken within two years of starting. Of course, if a certificate isn’t in your immediate plan, you can take as few or as many of the online certification workshops as you’d like.
Students who complete a certification program will receive a frame-able Certificate of Completion as well as a digital badge to include on your website, blog, email signature, or social profiles.
ONLINE WORKSHOP SCHEDULE
All Workshop Times are Pacific Standard Time (PST)
September 2018
September 14 (Friday)
10:00 am – 12:00 pm: Demand Generation and Lead Conversion Fundamentals
September 19 (Wednesday)
10:00 am – 12:00 pm: Nurturing Your Customers Using Personas and Journey Mapping
September 21 (Friday)
10:00 am – 12:00 pm: Advanced Demand Generation Training and Lead Conversion Training
October 2018
October 12 (Friday)
10:00 am – 12:00 pm: Search Engine Optimization (SEO) Fundamentals
October 19 (Friday)
10:00 am – 12:00 pm: Advanced Search Engine Optimization
November 2018
November 2 (Friday)
10:00 am – 12:00 pm: Improving Email Marketing Response Rates
December 2018
December 7 (Friday)
10:00 am – 12:00 pm: Pay-Per-Click Advertising Fundamentals
December 14 (Friday)
10:00 am – 12:00 pm: Advanced Pay-Per-Click Advertising
ONLINE WORKSHOP DETAILS
A personalized GoToWebinar link will be emailed to each registered workshop participant the day before each workshop.
It’s recommended participants download and install the free GoToWebinar software at least an hour prior to the workshop to prevent login delays (click here for instructions).
This is a Live Webinar with a recording available after completion for registered attendees.
Cost:
DMAnc Member: $200 / per course
non-Member: $250 / per course
Join the DMAnc now and attend this month’s luncheon free. Only $200 for a one year membership.
For More Information:
Contact Laurie Beasley at 408-782-0046 x21 or [email protected].
Registration Terms & Conditions:
Students must provide valid email address so that course workbooks and/or webinar links can be sent in advance of webinar/workshop.
To cancel, e-mail us at [email protected]; you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.
The DMAnc reserves the right to cancel and re-schedule webinars/workshops due to low enrollment and/or any other factors at our discretion. We reserve the right to refuse service to any group.
