Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 3 Only: regularly $300 now 25% off—$225. Enroll here (Pre-recorded).
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.
This is Module 3 of a four-workshop series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four-part series covers:
In this session, we look at off-page SEO. This covers changes that you can make outside of your website to improve your visibility, including link building, social media, placing links in news sites, registering in link directories, adding your page to Google My Business, Wikipedia, and more. By making these changes, you’ll get more visitors to your web pages.
We also look at what to put in SEO reports, how to see data for visitors, pages, ranking, keywords, how to justify the cost of SEO work, a list of the most common topics and metrics in SEO, how to set up an SEO helpdesk for your organization, and a list of SEO tools. We add a list of resources to keep up with SEO and digital marketing.
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.
Module 3, workshop date and time:
Pre-recorded. Next live masterclass coming in Fall 2023!
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop:
You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.
Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in SEO since the mid-90s. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
Testimonials
This course provided plenty of tools and resources you can use in your work right away.
I love taking courses with DMAnc.org. Every class gives valuable info I can implement immediately. This has improved not only our company site, but our team strategy as well.
Feel free to fix grammar… Without having dived into the months of work required to get SEO started in earnest, I feel like the course so far has laid out a realistic and comprehensive roadmap. So I am confident I will be successful in my efforts without having to search my way to SEO.
As a beginner in SEO this is great information with steps of what to do. I like that I have copies of the slides so I can work at my own pace as I work through this.
The workshop contains so much actionable information and great tools, too. I appreciate that the workshop is recorded and accessible for months after as there’s so much information presented that being able to re-watch the workshop will be helpful.
This is an excellence course. If you want to improve your SEO Skills. Take this course!
This is a great resource to improve on your marketing skills or to add additional arsenal to your marketing knowledge.
Third in this series on SEO was icing on the cake. Andreas makes difficult looking and sounding SEO topics easy to understand and implement. One of the best series I’ve taken on SEO yet.
The DMAnc.org continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Spring Discount: 25% to 45% Off
Free Lifetime Workshop Updates
Special Pricing, Module 2 Only: regularly $300 now 25% off—$225. Enroll here (Pre-recorded).
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.
This is Module 2 of a four-workshop series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four-part series covers:
This workshop covers on-page SEO—These are the measures that can be taken directly within the website in order to improve your search ranking. Many things can be improved to get better indexing, such as site architecture, page design, grammar, text, site search, and video. These improvements are also good for your visitors, as they can make for a better, more organized experience when they visit your site.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.
Module 2, workshop date and time:
Pre-recorded. Next live workshop coming in Fall 2023!
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop:
You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.
Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in SEO since the mid-90s. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
Testimonials
This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
Eye-opening! There’s so much I need to do and check on our eCommerce site!
These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.
Andreas Ramos provides clear instruction on how to effectively use SEO to pop your web site to the top of the page.
Great detailed information, well versed presenter, and up-to-date knowledge for SEO. Time and money well spent.
I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.
Very knowledgeable instructor and would take other courses offered by the DMAnc.org.
Presentation was very useful and helpful. It goes through a variety of SEO topics and in great detail.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: All three SEO workshops 35% off for $900 $585. Enroll here.)
(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)
Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.
We cover the four major areas of SEO:
The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.
The SEO course is presented in three workshops.
The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.
Search Engine Optimization (SEO) Advanced
In this final session, we look at off-page SEO. This covers changes that you can make outside of your website to improve your visibility, including link building, placing links in news sites, registering in link directories, adding your page to Google My Business, Wikipedia, and more. By making these changes, you’ll get more visitors to your web pages.
We also look at what to put in SEO reports, how to see data for visitors, pages, ranking, keywords, how to justify the cost of SEO work, a list of the most common topics and metrics in SEO, how to set up an SEO helpdesk for your organization, and a list of SEO tools. We add a list of resources to keep up with SEO and digital marketing.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This is an excellence course. If you want to improve your SEO Skill. Take this course!
The workshop contains so much actionable information and great tools, too. I appreciate that the workshop is recorded and accessible for months after as there’s so much information presented that being able to re-watch the workshop will be helpful.
Along with the Beginning and Intermediate SEO workshops, I found this workshop to be extremely valuable in increasing my knowledge of SEO, how it works, and how to implement it for better results.
Excellent, highly relevant material delivered in a friendly, easily understood manner, these classes are to be recommended
This is a great resource to improve on your marketing skills or to add additional arsenal to your marketing knowledge.
Third in this series on SEO was icing on the cake. Andreas makes difficult looking and sounding SEO topics easy to understand and implement. One of the best series I’ve taken on SEO yet.
Seemed to touch all important topics . I now know what I don’t know. I recommend this workshop to those who are responsible for marketing and site management and need to keep up.
“Not only did I get answers to things I wanted to learn, I found out about a lot of things I would never think to ask!”
Thanks to Andreas and the gang for putting together a helpful load of SEO information. It’;s great to have sources of info I refer back to, also.
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
I learn new things at each seminar. Always relevant and current information.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: All three SEO workshops for 35% off $900 $585. Enroll here.)
(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)
Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.
We cover the four major areas of SEO:
The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.
The SEO course is presented in three workshops.
The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.
The next step is on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.
We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.
We start this workshop with on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.
We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.
Great content if you’re looking to up your SEO game!
Very knowledgeable instructor and would take other courses offered by DMA NC.
I really liked learning more about how Google and YouTube currently rank sites and videos. It will help me as I’m reviewing recommendations from our SEO team.
Andreas Ramos provides clear instruction on how to effectively use SEO to pop your web site to the top of the page.
Presentation was very useful and helpful. It goes through a variety of SEO topics and in great detail.
This deeper dive into SEO is informative and filled with good tips to use. This one is a little more focused on the HTML end of things, but as a marketing manager I still came away with great insight into improving our SEO in the B2B world.
Whether your new to SEO or an SEO expert these course are a great resource for improving your SEO skills.
As a Digital Strategist for CPG Brands, I really like the approach of this workshop.
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
It was wonderful to be able to listen to the mind of Andreas Ramos and gain some of his insight into the world of Google.
Great detailed information, well versed presenter, and up-to-date knowledge for SEO. Time and money well spent.
Very informative!
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Individual workshops $300 each, Now $225 each
Special Series Pricing: 35% discount on all three SEO workshops for $900 $585. Enroll here.
This three-part series is led by Andreas Ramos, author of 18+ books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In three webinars, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing, move up in your company to a better job title, or improve your organization’s ranking in search engines.
Individual workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals Live or Pre-Recorded only.
Special Series Pricing: 35% discount on all three SEO workshops for $900 $585. Enroll here.
This workshop on SEO is by Andreas Ramos, author of 18+ books on SEO. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three webinars, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
This workshop is part one of a 3-part SEO series in three different areas of SEO offered by the DMAnc.org. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the SEO Fundamentals, Intermediate and Advanced workshops. Learn more here.
We also offer a Mobile-first SEO Optimization workshop to help you prepare for upcoming Google core updates, and you can get this additional very important workshop at a special discount when you enroll in the SEO 3-part series. Learn more here.
Start with part one of the three-part course for SEO. You can continue with SEO Intermediate and SEO Advanced.
You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The webinar is presented as a hands-on workshop with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work). You will learn how to improve your organization’s ranking in search engines. Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentations again to make sure you get all of the details.
Instructor: Andreas Ramos
Individual workshops $300 each, Now $225 each. Enroll here for SEO Intermediate only.
Special Series Pricing: 35% discount on all three SEO workshops for $900 $585. Enroll here.
This webinar is part two of the three-part workshop on SEO. You can continue with the webinar for SEO Advanced.
In this workshop you’ll see the relationship between keywords, meta-tags, and Google’s search results. By making changes to keywords and meta-tags, you can improve your ranking in Google search results.
You will see how to find meta-tags in the HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We will give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work.
We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and Mobile-first) and whether they affect your work. You’ll get a list of banned topics at Google so you can avoid problems. Finally, if Google bans your page, you’ll see how to get Google to add your page again.
Instructor: Andreas Ramos
Individual workshops $300 each, Now $225 each. Enroll here for SEO Advanced only.
Special Series Pricing: 35% discount for all three SEO workshops for $900 $585. Enroll here.
This webinar is part three of the three-part workshop on SEO.
In the final session, we look at advanced topics in SEO. We’ll see how Google indexes and ranks webpages. You’ll see the history of Google’s AI machine learning tool and how Google uses ten thousand people and a scoring system to decide which pages to show at the top of search results. You’ll see what technical factors Google likes (and doesn’t like) so you can improve your pages. We then look at Screaming Frog, an advanced SEO tool that is very powerful yet easy to use.
This session covers many technical issues in SEO. We will show everything with lots of examples for you to copy, edit, and use.
Have you noticed that Google adds blocks of text or photos at the top of many search pages? Those web pages show up first, get attention, and get the clicks.
Those websites use Schema, OpenGraph, or Featured Snippets.
We give you a bonus 15-page slide deck to see how this works with examples so you can use this for your website.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.