Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Effectively placing and managing Google ads requires an understanding of all of Google’s ad management tools, including keyword-driven RSA (Responsive Search Ads) and theme-driven pMax (Performance Max) ad types. You need to know how they function, how and when to use them, what kinds of content to create for them, and how to maximize them to place your ads above your competitors’—while getting better results with lower bids and budgets. This Google Ads Masterclass, taught by expert Andreas Ramos, will teach you what you need to know in three information-packed modules. You will also see proven methods to apply AI tools for better ads.
Bonus: Course significantly updated for 2024. While Google is always making changes to its ad platforms, the shifting landscape of the Google anti-trust litigation and its policies regarding cookies have been making many marketers uncertain about using Google Ads. We’ll help you navigate these changes.
Throughout, we’ll also introduce you to AI tools and techniques and show you how to use them to make your job faster and easier for tasks ranging from keyword research to generating text and images for ads.
The modules are hands-on and practical, with many examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including examples you can copy, paste, edit, and use immediately. Whether you do the work yourself, or manage staff, agencies, or consultants to do the day-to-day work, your new understanding of Google Ads platforms and strategies will make you more effective at every aspect of running your ad campaigns.
Description:
Module 1 explains how Google Ads uses accounts, campaigns, ad groups, keywords, themes, ad creative, and landing pages. You’ll learn about the latest changes to the platform and Google’s business model, and how that affects how you manage and maximize your campaigns.
We’ll show you how to save time using AI to define your campaign, discover more about your target audience, and write ads that speak to your audience.
We also cover how to research and find keywords, and then use AI to categorize them, find the most important ideas, and sort your keywords by competition, intent, seasonality, and more. You’ll also see how to test thousands of keywords to find the ones that get impressions and clicks.
Key Takeaways:
In Module 1, you’ll learn:
Bonus: All attendees will get Andreas Ramos’ book, Prompt Crafting for Digital Marketing.
Description:
In Module 2, you’ll gain an understanding of the types of Google ads, including the Responsive Search Ads (RSA) and Performance Max (pMax) ads, and how they work.
Our section on pMax covers what it is, examples of results, how to set it up, and how to adjust the settings. You’ll also learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other code lets you give special offers to mobile users or returning visitors.
Finally, we look at A/B Split Testing. This invaluable technique can tell you which ad is statistically better, do it quickly, precisely, and without any special software.
Key Takeaways:
In this class, you’ll learn:
Description:
In this module, we’ll explore the secrets of the Google Ads engine. You’ll learn how the bidding system works and how to use lower bids and budgets to outperform your competitors.
We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click). With this knowledge, you’ll be able to increase your Quality Score, which lets you lower your bids yet rank higher.
You’ll learn how to optimize your Google Ads account for maximum results by managing bids to KPIs. The module also covers additional Google software that lets you manage dozens of accounts in one control panel. Finally, we’ll show you how to manage Google Ads by time zones, continent, and language.
Key Takeaways:
In this class, you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
Great resource for beginners or experienced marketers wanting to broaden their skill set.
A knowledge packed two hours instructed by an expert – well worth my time to attend! The content and handouts will become a valuable resource as we navigate and build out our digital strategy for the rest of 2022 and 2023.
This is an in-depth rundown of everything one would need to get started on the Google Ads space. With three separate sessions of increasing complexity, these seminars prove to contain great value for those new to Google Ads as well as experienced veterans alike.
The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!
This course is great – it’s extremely helpful with step by step processes!
The workshop provided valuable information, especially for the novice. The presenter was approachable and encouraged we ask questions.
Loved the in-depth approach to the background of Google Ads and the optimization tips.
Module 1: Google Ads and Keywords.
Wednesday, Sep 18, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: Creating and Managing RSA and pMax Ads, Plus New AI Tricks to Work Faster & Easier.
Wednesday, Sep 25, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 3: Bids and Budgets.
Wednesday, Oct 02, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 2 Only: regularly $300 now 25% off—$225. Enroll here (Pre-recorded).
Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here.
This is Module 2 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.
In this workshop, you’ll see how to add keywords to your account, use the match modes (including negative keywords), and remove duplicate keywords.
We also cover how keywords, ads, and landing pages work together in Google Ads. This is illustrated with examples of ads and landing pages.
We look at the types of ads, including the new Responsive Search Ads (RSA) and Dynamic Search Ads (DSA), and how they work. You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other code lets you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit to make your ads.
Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better. And much more…
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Pre-recorded. Next live workshop coming in Fall 2023!
Key Takeaways:
In this class, you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
This workshop was very intriguing for even a beginner! I was able to get a deeper understanding of how Google Ads work in your favor or not in your favor. I appreciated the explanation of different types of ads that Google provides along with unifying the keywords to our website headlines.
Andreas helps explain Google Ads using real-world examples. His years of research really give a well-rounded approach to the audience.
Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!
Andreas’ experience is so valuable and he is willing to share it all. Andreas format is concise and right to the point. No wasted time.
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Individual workshops $300 each, now 25% off—$225 each
Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here (Pre-recorded).
This is Module 3 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.
In this workshop, we’ll dig into the Google Ads engine. You’ll see how the bidding system works. This means you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click). You’ll be able to increase your Quality Score, which lets you lower your bids yet rank higher. You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPIs. The workshop also covers additional software from Google that lets you manage dozens of accounts in one account.
Finally, we’ll show you how to manage Google Ads by time zones, continent, and language.
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Next live masterclass coming in Fall 2023!
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”
Well worth the money spent.
Great webinar, love to learn from a best selling author.
Great Webinar! Andreas shared valuable information and tips that save me much time and will help me better manage Google Ads for the businesses I manage. I look forward to utilizing what I have learned through this series!
Another great course from the DMA of Northern California!
Spring Discounts: 25% to 45% Off
Free Lifetime Workshop Updates
Special Pricing, Module 1 Only: regularly $300 now 25% off—$225. Enroll here (Pre-recorded).
Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here.
This is Module 1 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.
This workshop starts by looking at how Google Ads uses accounts, campaigns, ad groups, keywords, ad creative, and landing pages. We then look at how to find and sort keywords. You can easily find tens of thousands of keywords for free with Google Ads, Google Search Console, and Google Analytics. We will show you (with numbered steps and screenshots) how to find keywords. Each section has a summary with a checklist so you can do the work.
When you’ve collected thousands of keywords, you clean up the keywords. If you need to, you can use additional tools to translate your keywords into sixty-six languages. You’ll also see how to test thousands of keywords to find the ones that get impressions and clicks.
You’ll also see how to improve your Google Ads optimization score and other tips.
The workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including examples for you to copy, paste, edit, and use, along with handy checklists for your work. You can do the work yourself, or, by understanding it, manage staff, agencies, or consultants. You can also apply many ideas from Google Ads to other search engines and social media.
(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Pre-recorded.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
Great resource for beginners or experienced marketers wanting to broaden their skill set.
A knowledge packed two hours instructed by an expert – well worth my time to attend! The content and handouts will become a valuable resource as we navigate and build out our digital strategy for the rest of 2022 and 2023.
This is an in-depth rundown of everything one would need to get started on the Google Ads space. With three separate sessions of increasing complexity, these seminars prove to contain great value for those new to Google Ads as well as experienced veterans alike.
This was a really great introduction to Google Ads! I went into this session with very minimal knowledge of ads and how they work, and really felt like I learned a lot. Can’t wait to apply my knowledge to my own company!
Andreas was awesome, his time passion showed through about helping marketers get the most from their campaigns.
The workshop was very informative and provided several tools for researching and managing keywords. As a novice with Google Ads, this will be extremely helpful.
Andreas was very kind and informative. Looking forward to completing the additional two courses.
If you are considering using Google Ads, you must attend Andreas’ presentation! I have read dozen of blogs and watch many videos about Google Ads, but they did not even scratch the surface compared to Andreas’ knowledge on the subject.
Everything in this workshop was so useful and went well beyond some other Google Ads classes I’ve taken. It was a perfect mix of foundational information and key strategies/concepts to use to begin implementing a better SEM strategy. Looking forward to the intermediate and advanced courses offered.
The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!
This is a comprehensive overview of getting started with Google Analytics and explains why it is critical to use Google Ads to ensure priority SEO placement for your business. The ability to access the playback of the presentation is very helpful so you can go back to the teachings at any time.
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: All three Google Ads workshops for 38% off $900 $560. Enroll here.)
This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.
This workshop is part two of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.
In this workshop, you’ll see how to add keywords to your account, how to use all five match modes, and how to test to find the best ones. How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.
After that, we dig into the types of ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs), and how they work.
You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other bits of code let you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit for your ads.
Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better just by adding a small number. And much more….
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
In this Intermediate course you learn about keywords, how to write ads, and test to find the best ones. In the next workshop, Advanced Google Ads, you’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!
This workshop was very intriguing for even a beginner! I was able to get a deeper understanding of how Google Ads work in your favor or not in your favor. I appreciated the explanation of different types of ads that Google provides along with unifying the keywords to our website headlines.
Andreas helps explain Google Ads using real-world examples. His years of research really give a well-rounded approach to the audience.
Good workshop. Overwhelming information- not for the good. Maybe I am just not advanced enough?
Andreas’ experience is so valuable and he is willing to share it all. Andreas format is concise and right to the point. No wasted time.
I really enjoyed today’s webinar and l was able to refresh my skills for Google AdWords and Display. Very intuitive information and best practices that were shared.
Pleasure to participate in a workshop that provides actual information I can utilize immediately!
Absolute best webinar I’ve ever attended. It was very educational and easy to understand, plus the breakdown for each category was very helpful. Very excited to use this knowledge to help grow our lead generation.
Probably the best 2 hours you can spend if you want to learn the in’s and out’s of Google Ads – including the different ad types, how to build them, and how to track their performance over time.
The information presented was very thorough and the presenter was incredibly knowledgeable on the content. I wouldn’t hesitate to sign up for additional workshops or classes based on this session and will recommend others in my office do the same.
Andreas has an incredible knowledge of the industry and gives extremely helpful tips.
This was fast, filled with actionable advice, and great instruction on how to optimize, optimize, optimize!
The intermediate Google Ads class gave relent suggestions that can easily be implemented and will get you a better return on your investment
Super helpful information and insights. A must have course for those who have some experience and want to improve.
Smart idea to invite a Google Ad veteran. I use an agency and am not clear on all aspects. Now I will have a hands-on experience – will practice the tips given in the presentation. Thank you!
If you didn’t know anything about Google Ads, you do now. I can’t wait to take Part 3 of the Google Ads course. You learn something new every time!
The Intermediate Google Ads course offered high detail and applicable examples! Worth the money!
This workshop helped me understand the different types of ads, how they work, and how and where they are displayed. It was also helpful to see how A/B testing helped improve CTR, using a specific example from the presenter’s client. Seeing the test data helped emphasize the importance of trying new things and testing everything.
Mr. Ramos was very informative and you can tell he speaks from experience. Very nice course!
This workshop was very helpful and I gained practical tips to use quickly.
I only recently started using Google Ads but knew that I wasn’t using it to its full potential. I have read many online guides but nothing comes close to the instruction I have received with DMA so far. I now have the confidence that I can make Google Ads productive for my marketing goals.
I feel this class and especially the tips are going to help our Ads Campaign with the Success We Desire!
This workshop was wonderful! The host went beyond “how to” in Google Adwords but gave tips and tricks to improve ads based on his experience.
Even as someone coming into this three-part presentation, I feel that it was well organized and contained relevant material that I could easily understand. I look forward to applying this to our company’s marketing.
Andreas Ramos is very knowledgeable!