Special Fall Pricing: Regularly, $1,450 is now 50% off—$725. Enroll here.
Revolutionize Your SEO Strategy for 2024
Unlock the full potential of SEO (search engine optimization), a strategic approach that aligns with Google and builds lasting value for your business.
This course has been completely rewritten based on what we learned from the testimony of Google VPs and engineers in the 2023 Google antitrust trial. Based on their explanation of how Google works, we can now better see how to improve the SEO for our websites and pages.
We will also show you how to leverage the new AI tools like ChatGPT and Bing Chat to optimize your keywords, meta-tags, and page content. Learn to craft messages that resonate with your audience while effectively integrating your USP, UVP, and CTA. Our course includes Andreas’s eBook on prompt crafting.
This is not just another SEO tutorial. It’s a deep dive into the nuances of SEO, tailored for businesses of all sizes. Whether you’re managing a small website or a multinational enterprise, our course adapts to your needs.
You can ask questions at any time. Experience hands-on learning with real-world case studies, interactive sessions, and practical exercises. Our comprehensive modules cover the latest SEO tools and methods, with handy checklists and pre- and post-SEO worksheets for tangible results.
You’ll walk away with a clear understanding of how Google works, how pages are ranked, and how you can use that for your company.
What You’ll Learn:
Each workshop in the four-module series is packed with examples, tips, and actionable insights. You’ll receive dozens of tactics with codes, checklists, and notes for immediate application. These skills extend beyond SEO to digital advertising, social media, and content marketing. Whether you do the work yourself or manage others, these workshops will elevate your SEO proficiency.
Don’t miss out on this opportunity to elevate your SEO game for 2024. Enroll now and start transforming your SEO strategies into success stories.
Can’t attend the live workshop? No problem! Our workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials. You can send emails with your follow-up questions.
Description:
The first session starts by looking at how Google selects which pages will appear in search results. You’ll understand how Google sorts and ranks websites and pages. This is entirely new material, based on what we learned from Google’s internal documents and testimony by Google CEO and VPs in the US Department of Justice vs. Google antitrust trial that was held from October to November 2023 in Washington, D.C. We add what it means and how to adapt your SEO work to Google’s systems.
Keyword Research, which is the foundation of SEO. You’ll see how to use Google tools to find the keywords your audience uses to search for your company, products, and services on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You also use keywords for pages, ads, social posts, content marketing, and to make videos.
You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keywords into other languages.
Key Takeaways:
In this class you’ll learn:
Description:
Dive into the world of technical SEO with our second workshop, where we split our focus into two crucial parts: on-page SEO and technical SEO.
On-page SEO is all about enhancing what your visitors see on your website and pages. You directly boost your search rankings by improving site architecture, page design, grammar, text, and visuals. We’ll guide you on utilizing AI tools to elevate your content and image quality, making your site more appealing to users and search engines.
Next, we delve into the intricacies of technical SEO. This involves tweaking your site’s HTML code to ensure search engines categorize your pages correctly. We cover the essentials of editing HTML meta-tags, page headings, body text, ALT tags, and link texts. To simplify this process, you’ll receive a handy spreadsheet that helps keep your meta-tags within Google’s character limits. Plus, we’ll demonstrate effective methods to test and optimize your meta-tags.
You’ll also learn to use analytics to strategically select pages for SEO enhancement and discover advanced techniques for optimizing images, including editing hidden text. The workshop doesn’t stop there; we’ll explore other technical areas such as canonical tags, HRefLang tags, handling 404-error pages, implementing 301-Redirects, repairing broken internal links, and creating XML sitemaps for pages and images.
Our approach is straightforward and user-friendly. We provide clear, step-by-step instructions with practical examples that you can easily replicate and adapt. This workshop will empower you with the knowledge and tools.
Key Takeaways:
In this class you’ll learn:
Description:
Our third workshop looks at off-page SEO, focusing on strategies to enhance your online presence and visibility beyond your website. Off-page SEO is crucial in attracting more visitors and boosting your site’s credibility. We’ll navigate through various techniques, including effective link building, social media engagement, securing links on news sites, link directory registrations, optimizing your Google My Business profile, Wikipedia contributions, and more. These tactics are key to expanding your digital footprint and driving increased traffic to your site.
But that’s not all. This session also delves into the essentials of SEO reporting. Learn how to create insightful SEO reports and analyze visitor data, page performance, rankings, and keywords. We’ll guide you through justifying the ROI of your SEO efforts, equipping you with the knowledge to demonstrate the value of your work.
Additionally, we provide an overview of the most common SEO topics and metrics essential for anyone in the field. We’ll discuss establishing an effective SEO helpdesk to support your organization’s SEO initiatives further, ensuring ongoing support and optimization.
We wrap up the session with a comprehensive SEO tools and resources list. This curated collection will help you stay updated with the latest trends and best practices in SEO and digital marketing, ensuring you remain at the forefront of the industry.”
Key Takeaways:
In this class you’ll learn:
Join us to equip yourself with the cutting-edge techniques that will define the next digital marketing era. Sign up for this course today.
Description:
In our fourth workshop, we focus on Google’s prioritization of page loading speed in its ranking algorithm. Speed is critical in search rankings, with faster pages often outranking their slower counterparts under similar conditions. This workshop will equip you with a comprehensive understanding of best practices for enhancing website speed.
We provide clear, real-world examples and a series of practical, step-by-step tactics tailored to your organization’s website. Implementing these strategies is crucial to avoid significant drops in traffic due to slow loading times.
A key part of the workshop is learning to effectively measure your website’s performance against Google’s speed standards. We’ll guide you through the tools and techniques for this assessment, ensuring you have a clear picture of your site’s speed profile.
Additionally, the workshop includes a wealth of resources: examples, links, and customizable code snippets. These materials are designed for easy application, allowing you to immediately implement changes and see tangible improvements in your website’s loading speed.
We cover the parts of speed optimization:
Why Optimize for the Speed of Pages?
Whenever Google rolls out a core update such as mobile-first indexing, hundreds of thousands of websites suddenly take a nosedive in ranking and traffic—and scramble to triage the problem. You can prevent this from happening to your website immediately learning about Google’s updates and improving your website’s page speed.
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
Completely updated for 2024, this course offers fresh insights into Google Search’s workings, especially in light of testimony and documents from the 2023 Google antitrust trial. We emphasize using AI tools to better understand your audience and create web pages that resonate with their interests. This course for every company size, from SMB to enterprise-level SEO, aimed at boosting traffic, enhancing brand awareness, and increasing sales and conversions.
SEO isn’t just about visibility in search engines; its concepts can also be applied to digital advertising across platforms like Google Ads, Facebook, and LinkedIn, as well as media posts, content marketing, and videos to attract more visits, leads, and sales.
Our course is particularly valuable for internal teams who possess an intimate understanding of your organization’s goals, products, and services. Unlike external agencies or consultants, internal teams can communicate these aspects more effectively. This course empowers your internal team to:
Equipping your team with these skills enhances online visibility and ensures a consistent and effective digital marketing strategy across all platforms.”
The Presentations: Live or On-Demand
Download Material:
Who is the Course for?
Marketing managers, digital marketing managers, search marketing managers, webmasters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.
Eye-opening! There’s so much I need to do and check on our eCommerce site!
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
I highly recommend this course for learning the ins and outs of SEO.
Presentation was clear, it would be valuable for those who have no basics of SEO.
Module 1: Keyword Research.
Friday, Sep 20, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: On-page SEO and Technical SEO.
Friday, Sep 27, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 3: Off-page SEO, Google Updates, Reporting SEO.
Friday, Oct 4, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 4: Page Optimization for Speed.
Friday, Oct 18, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Individual live online workshops $300 each, Now $225 each
Special Series Pricing: 35% discount for all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.
We cover the four major areas of SEO:
The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.
The SEO course is presented in three workshops.
The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.
Individual live online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals LIVE, Friday, September 23, 2022 (12:00 pm to 2:00 pm PDT).
Individual live online workshops $300 each, Now $225 each.
Part 1 LIVE Workshop Dates:
Special Series Pricing: 35% discount for all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
The first session starts with Keyword Research, the basic first step of SEO. You’ll see how to use eight advanced tools to find the keywords that your audience uses to search for your company, products, and services. You’ll also see how to find the keywords that bring traffic to your competitors. You use these keywords and keyword phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more.
Like keyword research, you’ll also see how to find the questions that your audience uses about your company, products, and services. You can use these questions to write pages, ads, social posts, content marketing, and make videos.
The secret to keyword research is testing. Which keyword works best? You test the words to collect data. There is an easy way to quickly test thousands of keywords to find the ones that work for you. You’ll al-so see how to convert all keywords to lower case in one step, sort keywords into categories, make per-mutations of the best keywords, and quickly translate keywords into other languages.
Individual live online workshops $300 each, Now $225 each.
SEO Intermediate LIVE Workshop Dates:
Special Series Pricing: 35% discount for all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
The next step is on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.
We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.
We start this workshop with on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.
We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.
Search Engine Optimization (SEO) Advanced
Individual live online workshops $300 each, Now $225 each.
SEO Advanced LIVE Workshop Dates:
Special Series Pricing: 35% discount on all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
In this final session, we look at off-page SEO. This covers changes that you can make outside of your website to improve your visibility, including link building, placing links in news sites, registering in link directories, adding your page to Google My Business, Wikipedia, and more. By making these changes, you’ll get more visitors to your web pages.
We also look at what to put in SEO reports, how to see data for visitors, pages, ranking, keywords, how to justify the cost of SEO work, a list of the most common topics and metrics in SEO, how to set up an SEO helpdesk for your organization, and a list of SEO tools. We add a list of resources to keep up with SEO and digital marketing.
Individual live online workshops $300 each, Now $225 each.
Mobile-first SEO LIVE Workshop Dates:
Special Series Pricing: 35% discount for all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
Update: In September 2021, Google announced the speed of webpages will also apply to desktop search in February 2022. When people search at Google in either desktop or mobile, the page’s speed is part of the ranking. If there are two pages and everything is equal, the faster page will rank higher. The Mobile-first course has been expanded to cover both desktop and mobile.
This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you this two-hour workshop where you’ll learn about updating your website for Google’s Mobile-first indexing.
In this workshop, you will learn how to improve your website for Google’s switch to Mobile-first indexing. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so that you do not experience a radical drop off in traffic. You’ll also see how to measure your website to see if it will be compliant with Google’s standards. Examples, links, and code will be included in the workshop that you can copy, edit, and paste.
Whenever Google rolls out a major core update such as Mobile-first indexing, hundreds of thousands of websites suddenly find their traffic takes a nosedive — and they will be scrambling to triage the problem. Many marketing people may lose sleep and their jobs over their lack of preparation for this core update.
This is a live online webinar with lots of opportunity for your questions.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
You can continue DMA-NC workshops with Andreas Ramos for Google Ads, social media, analytics, and more. You’ll see how to install and configure these. You’ll also see how to use them separately or together in a combined digital marketing strategy.
Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.