Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Effectively placing and managing Google ads requires an understanding of all of Google’s ad management tools, including keyword-driven RSA (Responsive Search Ads) and theme-driven pMax (Performance Max) ad types. You need to know how they function, how and when to use them, what kinds of content to create for them, and how to maximize them to place your ads above your competitors’—while getting better results with lower bids and budgets. This Google Ads Masterclass, taught by expert Andreas Ramos, will teach you what you need to know in three information-packed modules. You will also see proven methods to apply AI tools for better ads.
Bonus: Course significantly updated for 2024. While Google is always making changes to its ad platforms, the shifting landscape of the Google anti-trust litigation and its policies regarding cookies have been making many marketers uncertain about using Google Ads. We’ll help you navigate these changes.
Throughout, we’ll also introduce you to AI tools and techniques and show you how to use them to make your job faster and easier for tasks ranging from keyword research to generating text and images for ads.
The modules are hands-on and practical, with many examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including examples you can copy, paste, edit, and use immediately. Whether you do the work yourself, or manage staff, agencies, or consultants to do the day-to-day work, your new understanding of Google Ads platforms and strategies will make you more effective at every aspect of running your ad campaigns.
Description:
Module 1 explains how Google Ads uses accounts, campaigns, ad groups, keywords, themes, ad creative, and landing pages. You’ll learn about the latest changes to the platform and Google’s business model, and how that affects how you manage and maximize your campaigns.
We’ll show you how to save time using AI to define your campaign, discover more about your target audience, and write ads that speak to your audience.
We also cover how to research and find keywords, and then use AI to categorize them, find the most important ideas, and sort your keywords by competition, intent, seasonality, and more. You’ll also see how to test thousands of keywords to find the ones that get impressions and clicks.
Key Takeaways:
In Module 1, you’ll learn:
Bonus: All attendees will get Andreas Ramos’ book, Prompt Crafting for Digital Marketing.
Description:
In Module 2, you’ll gain an understanding of the types of Google ads, including the Responsive Search Ads (RSA) and Performance Max (pMax) ads, and how they work.
Our section on pMax covers what it is, examples of results, how to set it up, and how to adjust the settings. You’ll also learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other code lets you give special offers to mobile users or returning visitors.
Finally, we look at A/B Split Testing. This invaluable technique can tell you which ad is statistically better, do it quickly, precisely, and without any special software.
Key Takeaways:
In this class, you’ll learn:
Description:
In this module, we’ll explore the secrets of the Google Ads engine. You’ll learn how the bidding system works and how to use lower bids and budgets to outperform your competitors.
We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click). With this knowledge, you’ll be able to increase your Quality Score, which lets you lower your bids yet rank higher.
You’ll learn how to optimize your Google Ads account for maximum results by managing bids to KPIs. The module also covers additional Google software that lets you manage dozens of accounts in one control panel. Finally, we’ll show you how to manage Google Ads by time zones, continent, and language.
Key Takeaways:
In this class, you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
Great resource for beginners or experienced marketers wanting to broaden their skill set.
A knowledge packed two hours instructed by an expert – well worth my time to attend! The content and handouts will become a valuable resource as we navigate and build out our digital strategy for the rest of 2022 and 2023.
This is an in-depth rundown of everything one would need to get started on the Google Ads space. With three separate sessions of increasing complexity, these seminars prove to contain great value for those new to Google Ads as well as experienced veterans alike.
The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!
This course is great – it’s extremely helpful with step by step processes!
The workshop provided valuable information, especially for the novice. The presenter was approachable and encouraged we ask questions.
Loved the in-depth approach to the background of Google Ads and the optimization tips.
Module 1: Google Ads and Keywords.
Wednesday, Sep 18, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: Creating and Managing RSA and pMax Ads, Plus New AI Tricks to Work Faster & Easier.
Wednesday, Sep 25, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 3: Bids and Budgets.
Wednesday, Oct 02, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 2 Only: regularly $300 now 25% off—$225. Enroll here (Pre-recorded).
Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here.
This is Module 2 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.
In this workshop, you’ll see how to add keywords to your account, use the match modes (including negative keywords), and remove duplicate keywords.
We also cover how keywords, ads, and landing pages work together in Google Ads. This is illustrated with examples of ads and landing pages.
We look at the types of ads, including the new Responsive Search Ads (RSA) and Dynamic Search Ads (DSA), and how they work. You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other code lets you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit to make your ads.
Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better. And much more…
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Pre-recorded. Next live workshop coming in Fall 2023!
Key Takeaways:
In this class, you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
This workshop was very intriguing for even a beginner! I was able to get a deeper understanding of how Google Ads work in your favor or not in your favor. I appreciated the explanation of different types of ads that Google provides along with unifying the keywords to our website headlines.
Andreas helps explain Google Ads using real-world examples. His years of research really give a well-rounded approach to the audience.
Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!
Andreas’ experience is so valuable and he is willing to share it all. Andreas format is concise and right to the point. No wasted time.
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Individual workshops $300 each, now 25% off—$225 each
Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here (Pre-recorded).
This is Module 3 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.
In this workshop, we’ll dig into the Google Ads engine. You’ll see how the bidding system works. This means you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click). You’ll be able to increase your Quality Score, which lets you lower your bids yet rank higher. You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPIs. The workshop also covers additional software from Google that lets you manage dozens of accounts in one account.
Finally, we’ll show you how to manage Google Ads by time zones, continent, and language.
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Next live masterclass coming in Fall 2023!
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”
Well worth the money spent.
Great webinar, love to learn from a best selling author.
Great Webinar! Andreas shared valuable information and tips that save me much time and will help me better manage Google Ads for the businesses I manage. I look forward to utilizing what I have learned through this series!
Another great course from the DMA of Northern California!
Spring Discounts: 25% to 45% Off
Free Lifetime Workshop Updates
Special Pricing, Module 1 Only: regularly $300 now 25% off—$225. Enroll here (Pre-recorded).
Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here.
This is Module 1 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.
This workshop starts by looking at how Google Ads uses accounts, campaigns, ad groups, keywords, ad creative, and landing pages. We then look at how to find and sort keywords. You can easily find tens of thousands of keywords for free with Google Ads, Google Search Console, and Google Analytics. We will show you (with numbered steps and screenshots) how to find keywords. Each section has a summary with a checklist so you can do the work.
When you’ve collected thousands of keywords, you clean up the keywords. If you need to, you can use additional tools to translate your keywords into sixty-six languages. You’ll also see how to test thousands of keywords to find the ones that get impressions and clicks.
You’ll also see how to improve your Google Ads optimization score and other tips.
The workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including examples for you to copy, paste, edit, and use, along with handy checklists for your work. You can do the work yourself, or, by understanding it, manage staff, agencies, or consultants. You can also apply many ideas from Google Ads to other search engines and social media.
(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Pre-recorded.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
Great resource for beginners or experienced marketers wanting to broaden their skill set.
A knowledge packed two hours instructed by an expert – well worth my time to attend! The content and handouts will become a valuable resource as we navigate and build out our digital strategy for the rest of 2022 and 2023.
This is an in-depth rundown of everything one would need to get started on the Google Ads space. With three separate sessions of increasing complexity, these seminars prove to contain great value for those new to Google Ads as well as experienced veterans alike.
This was a really great introduction to Google Ads! I went into this session with very minimal knowledge of ads and how they work, and really felt like I learned a lot. Can’t wait to apply my knowledge to my own company!
Andreas was awesome, his time passion showed through about helping marketers get the most from their campaigns.
The workshop was very informative and provided several tools for researching and managing keywords. As a novice with Google Ads, this will be extremely helpful.
Andreas was very kind and informative. Looking forward to completing the additional two courses.
If you are considering using Google Ads, you must attend Andreas’ presentation! I have read dozen of blogs and watch many videos about Google Ads, but they did not even scratch the surface compared to Andreas’ knowledge on the subject.
Everything in this workshop was so useful and went well beyond some other Google Ads classes I’ve taken. It was a perfect mix of foundational information and key strategies/concepts to use to begin implementing a better SEM strategy. Looking forward to the intermediate and advanced courses offered.
The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!
This is a comprehensive overview of getting started with Google Analytics and explains why it is critical to use Google Ads to ensure priority SEO placement for your business. The ability to access the playback of the presentation is very helpful so you can go back to the teachings at any time.
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: All three Google Ads workshops for 38% off $900 $560. Enroll here.)
This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.
This workshop is part two of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.
In this workshop, you’ll see how to add keywords to your account, how to use all five match modes, and how to test to find the best ones. How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.
After that, we dig into the types of ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs), and how they work.
You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other bits of code let you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit for your ads.
Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better just by adding a small number. And much more….
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
In this Intermediate course you learn about keywords, how to write ads, and test to find the best ones. In the next workshop, Advanced Google Ads, you’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!
This workshop was very intriguing for even a beginner! I was able to get a deeper understanding of how Google Ads work in your favor or not in your favor. I appreciated the explanation of different types of ads that Google provides along with unifying the keywords to our website headlines.
Andreas helps explain Google Ads using real-world examples. His years of research really give a well-rounded approach to the audience.
Good workshop. Overwhelming information- not for the good. Maybe I am just not advanced enough?
Andreas’ experience is so valuable and he is willing to share it all. Andreas format is concise and right to the point. No wasted time.
I really enjoyed today’s webinar and l was able to refresh my skills for Google AdWords and Display. Very intuitive information and best practices that were shared.
Pleasure to participate in a workshop that provides actual information I can utilize immediately!
Absolute best webinar I’ve ever attended. It was very educational and easy to understand, plus the breakdown for each category was very helpful. Very excited to use this knowledge to help grow our lead generation.
Probably the best 2 hours you can spend if you want to learn the in’s and out’s of Google Ads – including the different ad types, how to build them, and how to track their performance over time.
The information presented was very thorough and the presenter was incredibly knowledgeable on the content. I wouldn’t hesitate to sign up for additional workshops or classes based on this session and will recommend others in my office do the same.
Andreas has an incredible knowledge of the industry and gives extremely helpful tips.
This was fast, filled with actionable advice, and great instruction on how to optimize, optimize, optimize!
The intermediate Google Ads class gave relent suggestions that can easily be implemented and will get you a better return on your investment
Super helpful information and insights. A must have course for those who have some experience and want to improve.
Smart idea to invite a Google Ad veteran. I use an agency and am not clear on all aspects. Now I will have a hands-on experience – will practice the tips given in the presentation. Thank you!
If you didn’t know anything about Google Ads, you do now. I can’t wait to take Part 3 of the Google Ads course. You learn something new every time!
The Intermediate Google Ads course offered high detail and applicable examples! Worth the money!
This workshop helped me understand the different types of ads, how they work, and how and where they are displayed. It was also helpful to see how A/B testing helped improve CTR, using a specific example from the presenter’s client. Seeing the test data helped emphasize the importance of trying new things and testing everything.
Mr. Ramos was very informative and you can tell he speaks from experience. Very nice course!
This workshop was very helpful and I gained practical tips to use quickly.
I only recently started using Google Ads but knew that I wasn’t using it to its full potential. I have read many online guides but nothing comes close to the instruction I have received with DMA so far. I now have the confidence that I can make Google Ads productive for my marketing goals.
I feel this class and especially the tips are going to help our Ads Campaign with the Success We Desire!
This workshop was wonderful! The host went beyond “how to” in Google Adwords but gave tips and tricks to improve ads based on his experience.
Even as someone coming into this three-part presentation, I feel that it was well organized and contained relevant material that I could easily understand. I look forward to applying this to our company’s marketing.
Andreas Ramos is very knowledgeable!
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: 38% off all three Google Ads workshops for $900 $560. Enroll here.)
This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.
This workshop is part one of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.
You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much more….
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The workshop provided valuable information, especially for the novice. The presenter was approachable and encouraged we ask questions.
It was very informative.
Nobody unravels the vortex of mystery that is Google Analytics and Ads like Andreas Ramos. He’s the Gandalf of Google.
This course is great – it’s extremely helpful with step by step processes!
Great presentation and lots of useful information.
This is a great basic overview of the Google platform and SEM in general. Lots of examples and rich explanation of concepts. Thank you!
Loved the in-depth approach to the background of Google Ads and the optimization tips.
The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!
This workshop is right on the money. It exceeded my expectations. The take home material is awesome. Very excited to participate in the other offerings.
If you are considering using Google Ads, you must attend Andreas’ presentation! I have read dozen of blogs and watch many videos about Google Ads, but they did not even scratch the surface compared to Andreas’ knowledge on the subject.
Great introduction to the world of Google Ad’s for a complete newbie to the process, I look forward to learning more in the intermediate and advanced courses!
Great presentation, straightforward and applicable.
This is a comprehensive overview of getting started with Google Analytics and explains why it is critical to use Google Ads to ensure priority SEO placement for your business. The ability to access the playback of the presentation is very helpful so you can go back to the teachings at any time.
I really enjoyed the workshop on Google Ads. I feel like I learned a lot and it was really easy to absorb as the instructor did a great job explaining things in simple, understandable terms. He also did a good job of answering all of the questions that came up and talking through everything very thoroughly.
Very informational, learned about several aspects of Google Ads that I was unaware of prior to the class, look forward to implementing these ideas.
Everything in this workshop was so useful and went well beyond some other Google Ads classes I’ve taken. It was a perfect mix of foundational information and key strategies/concepts to use to begin implementing a better SEM strategy. Looking forward to the intermediate and advanced courses offered.
Andreas was great. He really brought a lot of experience with Google Ads to the discussion and related the lessons to actual business situations. I learned “how” to do things on the platform, whereas everyplace else, I have just been able to learn “what” you can do with Google Ads.
I highly recommend this course, I have average knowledge in Google Ads and was hesitant about purchasing the Fundamentals on top of the Intermediate and Advanced but am so happy that I did. Andreas Ramos is an expert, his knowledge and experience speak for itself, but he also gives you secrets. In today’s world, everyone is putting out webinars, they say they aren’t trying to sell you anything but they do anyway. This course is a great way to get unbiased, professional and tested information.
The wealth of information I received from this workshop was everything I needed (and nothing I didn’t) to jumpstart my Google Ads account. 10/10 would recommend.
The instructor was extremely knowledgeable and his experience was especially helpful for someone dipping her toes into Google Ads for the first time. There is no way I could have learned all this by researching the topic myself. Very well done!
Andreas does a nice job of explaining the process, getting you started with helpful tips and tricks while adding his own knowledge and personality to each slide! Great Webinar!
Really helped to improve my basic understanding of Google Ads. I am looking forward to the next two!
I really liked the thorough walk-through from start to finish of setting up an ad campaign for the first time. This was a good informational beginning to get started with advertising and would highly recommend to anyone just starting out.
I was very pleased with this workshop – I came in to the workshop with very little knowledge of Google Ads/Adwords and after the workshop, I feel that I have gained the basic skills to understand and improve my company’s Google Ads. The presentation was very detailed without being overwhelming to a beginner. I would recommend this workshop.
It is hard when you don’t know what you don’t know and then you don’t know what questions to ask. This was a great overview for someone like me who has been working in GAd, familiar with the program, but not how or what makes any difference.
Good overview of Google Ads.
My mind feels like it is going to explode with all the wonderful information Professor Ramos gave us today. Can’t wait to get started using Google Ads.
The workshop covered everything you need to know about Google Ads and Keywords. I would recommend taking this workshop if you’re interested in learning more about Google Ads and Keywords for your company or business. I didn’t know much about Google Ads or Keywords and now I have a whole presentation on them that I can reference back to if needed. I hope to take more workshops provided by them in the future.
This workshop was very informative and interesting. The way everything was explained and detailed made me feel confident that I can figure this out to better my business.
Very smart presenter, great tips that can save a lot of time.
Very helpful, and relevant to anyone who works with the Google Ads platform.
I don’t directly handle our PPC – I oversee the third party that does. This gave me solid insights into the platform itself, so I can more effectively manage our vendor. They’ve done well, but our account has become more complex and being able to ask relevant questions, more fully understand the answers, and be able to look into our account on my own and know what ALL of it means will only help.
This workshop put the extremely complex world of Google Ads and Ad Words into a presentation that ordinary people can understand.
Good tips on what to do and to avoid that may affect ROI measurement later.
This class is a great foundation, kicking off a series of three webinars regarding Google Ads and setting up campaigns. It provides real-world advice, good tips, and useful suggestions.
This was incredibly informative. I could really tell that the presenter has been working in PPC Marketing for years,
The Google ad Webinar was full of real tips and practical how-to instruction. There was tons of great content and was and the slides were easy to read and will be a great resource later.
I would highly recommend Andreas’ Google Ads Fundamentals Workshop, he clearly knows what he’s doing, and has put in the work to boil it down to save you time in getting going with Google Ads
The speaker was very knowledgeable and able to answer very specific questions.
This course is very informational, and the having the ability to ask questions is endlessly helpful.
As a novice digital marketer, this workshop gave me a great insight as to what to expect diving into Google Ads.
I was able to quickly develop a plan to improve my corporate Google Ads and reduce unwanted spending with a higher click through rate.
I learned a lot in this course! It was very valuable to learn from someone who’s been in the industry for such a long time. He offered valuable information that I will be able to apply in my day to day.
Great introductory course for those who want to get their brains wrapped around the puzzle of Google Ads. I am looking forward to the rest of the series to implement what I have learned.
Andreas does a wonderful job with specific steps and best practices. I walk away with immediate actions in my own workplace.
This seminar was very useful and completely worth it. Great for beginners wanting to understand what Google Ads is all about and how to use it to their advantage.
The workshop is amazing and very necessary for every business or non profit organization. I will highly recommend the workshops and Mr. Ramos expertise will definitely cover every step on your way to success.
Great detailed information and practical application.
This was a good place to jump start my understanding regarding keyword searches. Since there’s a tremendous amount of information available and as a beginner how do we go about extracting this data.
This webinar had great useful content with links to free and immediately useful tools. It is a must for anyone working in Google Ads.
Good introductory overview of Google Ads.
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Individual live online workshops $300 each, Now $200 each
Special Series Pricing: 38% discount on all three Google Ads live online workshops for $900 $560. Enroll here.
This three-part Google Ads series is led by Andreas Ramos, author of 22 books on digital marketing, Social Media, and Content Marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.
Individual live online workshops $300 each, Now $200 each. Enroll here for the next LIVE Google Ads Fundamentals workshop (September 16, 2022, 9:00 am to 11:00 am PDT).
Special Series Pricing: 38% discount on all three Google Ads live online workshops for $900 $560. Enroll here.
You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much, more….
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Individual live online workshops $300 each, Now $200 each. Enroll here for Google Ads Intermediate LIVE (September 28, 2022, 9:00 am to 11:00 am PDT).
Special Series Pricing: 38% discount on all three Google Ads live online workshops for $900 $560. Enroll here.
In this workshop, you’ll see how to add keywords to your account, how to use all five match modes, and how to test to find the best ones. How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.
After that, we dig into the types of ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs), and how they work.
You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other bits of code let you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit for your ads.
Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better just by adding a small number. And much more….
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Individual live online workshops $300 each, Now $200 each. Enroll here for Google Ads Advanced LIVE (October 14, 2022, 12:00 pm to 2:00 pm PDT).
Special Series Pricing: 35% discount on all three Google Ads live online workshops for $900 $560. Enroll here.
In this workshop, we’ll roll up the shirtsleeves and dig into the Google Ads engine. You’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPI’s. The workshop also covers software from Google that lets you manage dozens of accounts in one account. How to use Google Ads recommendations is another powerful Google tool that lets you make global changes to your account in a few steps.
Finally, a series of slides, based on Andreas’ experience with dozens of global companies, show you how to manage Google Ads by time zones, continents, and languages. And much more…
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos, Author of 18+ Books on digital marketing.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.