LinkedIn Profile Optimization for Marketers: Use LinkedIn Profile Optimization (LPO) to Rank Higher on LinkedIn. 50% Off Discount for Marketers.

November 08, 2022

DMAnc.org Online Certification Workshops

Winter Discount: 50% Off for Marketers
Free Lifetime Workshop Updates

Special Pricing: regularly ~~$300~~ now 50% off for Marketers—$150 (Pre-recorded Online). Enroll here.

Use LinkedIn Profile Optimization (LPO) to Rank Higher on LinkedIn

Why Take this Course?

Just as Google has an algorithm that selects the best pages, you also have a score at LinkedIn. Your LinkedIn score is part of the ranking for your profile. It also determines how many people will view your posts.

Just as you use SEO to get a webpage to show higher in the Google search engine, you use LinkedIn Profile Optimization (LPO) to improve your profile’s visibility.

You’ll learn how the LinkedIn search algorithm works and how to improve your LinkedIn profile, step by step. How to write posts on LinkedIn, and how to improve your company’s LinkedIn page. Improve your company page’s score by improving your employees’ and executives’ score. The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples you can copy and use for your profile

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

The course is a one-time two-hour workshop. Take the course either live or recorded.

Pre-recorded Online.

ENROLL NOW
(Pre-Recorded Online)

Key Takeaways:

How to see your hidden LinkedIn score. Check your LinkedIn score before you start LPO. A few weeks later, look up your score again to see the improvement.
You’ll learn how the LinkedIn search algorithm works so your profile will rank higher in searches.
How to improve your LinkedIn profile, step-by-step. You’ll see examples for each section of your profile: the background image, your name, your name in your LinkedIn URL, your profile photo, the about section, experience, education, volunteer experience, skills, recommendations, languages, interests, accomplishments, and more.
How to write posts on LinkedIn and get thousands of views for free.
What type of photos get the most engagement in LinkedIn.
How your activity is measured in LinkedIn.
The algorithm that decides how many people will see your posting.
How to improve your company’s LinkedIn page.
Improve your company page’s score by improving your staff’s score.
How to get more views of your company posts.

ENROLL NOW
(Pre-Recorded Online)

How to Convince Your Boss Why You Should Take this Workshop:

Customers, partners, investors, analysts, and potential job applicants research LinkedIn to evaluate companies and teams. By improving your LinkedIn profile, your staff profiles and company profile, your company can show up ahead of your competitors.

The Presentations:

The workshop is hands-on and practical.
In addition, the workshop is live so you can ask your questions.
Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded.
If you have questions, you’re welcome to email the instructor.

Download Material:

Video of the presentation with slides and audio.
PDF of the PowerPoint slides.
22-page PDF ebook on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
You can listen to the complete presentation with audio as often as you like.

Who is the course for?

Marketing managers, digital marketing, social media managers, public relations managers, or anyone established in their field and who wants to build connections to others in their field for collaboration, opportunities, co-founders, or investors.
If you’re hiring, you’ll understand LinkedIn better so you can find the best people.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on LinkedIn, SEO, and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on about LinkedIn from one of the leading experts in Silicon Valley.

Publications

Google Analytics 4.0: Install, Configure, Use GA4 (July 2021). Google Analytics has been updated from Google Analytics 3.0 (GA3) to Google Analytics 4.0 (GA4). It’s not an upgrade or update. Google Analytics 4.0 is substantially different in how it works and how you use it. Available on Amazon.
Ad Fraud (September 2020). How to change the settings in Google Ads so you don’t lose money. Available at Amazon.
LinkedIn Profile Optimization (November 2019). Just as Google has an algorithm to rank pages and show the best ones at the top, LinkedIn also has an algorithm to rank profiles and show the best ones at the top. This eBook shows you how to improve your LinkedIn profile so you show up. If there’s SEO (search engine optimization) for Google, then there’s LPO (LinkedIn Profile optimization) for LinkedIn. Available at Amazon.
Mastering LinkedIn for Professional Lead Generation (July 2019). This book is for B2B bizdev to use LinkedIn Sales Navigator to find leads and build connections. Sales Navigator is a powerful tool with advanced filters that let you search millions of members to find the right ones for your business. You then use Sales Nav to learn about your leads, watch their activity, contact them, and develop business connections with them. Available at Amazon.
Startup. (January 2017). #1 Amazon Best Seller in two categories. How to build a Silicon Valley startup. Interviews with twenty-six founders, angels, and VCs. Available at Amazon.
Technical editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press, 3^rd edition, December 2014), the authoritative book on enterprise SEO for global companies.
The ASO Book (October 2014). App Store Optimization (ASO). Available at Amazon.
#TwitterBook (September, 2014). #1 Amazon Best Seller in three categories. How to use Twitter. ISBN 978-0-9893600-4-3 USA. Available at Amazon.
How to Write a Book! (August 2014). #1 Amazon Best Seller in two categories. How to write books to improve your career. Step-by-step, hands-on process for researching, outlining, drafts, and copyediting to produce ebooks and printed books. Interviews with ten authors and two publishers. Available at Amazon.
SEO eBook (March, 2014). A 53-page ebook on the changes at Google, Baidu, Yandex, and Bing and how this affects the future of SEO. Based on interviews with senior engineers at Baidu, Yandex, and Google.
The Big Book of Content Marketing (May 2013). Strategy and tactics for content marketing with SEO, PPC, and social media. How to set goals and tracking to determine KPIs, including CPL, and CPA. The book is an Amazon Best Seller and reached the #2 position for web marketing books. Praise from Act-On Software, The Experts Bench, Stanford Graduate School of Business, YouSendIt, Citrix, and Polycom. ISBN 978-0-9893600-0-5 USA. Amazon Best Seller. Published in the US and Paris.
Search Engine Marketing. How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, radio, TV, mobile, and other channels). McGraw-Hill, 2009. At Amazon, Barnes & Noble, and other bookstores. Published in US and Taiwan by McGraw-Hill. The China edition was published by Tsinghua University Press, Beijing, 2010. The Taiwan edition was published by McGraw-Hill Taiwan, 2009. Available at Amazon.
Search Marketing Professional. Created a 3-day course with certification by the Silicon Valley American Marketing Association (SV-AMA). Course covers business strategy, demand generation, digital marketing, e-commerce, search marketing, search engine optimization, and web analytics. The courseware is used at Tsinghua University in Beijing and Rider University in New Jersey.
Insider SEO & PPC. How to use search engines to get qualified leads, prospects, and customers by building and managing SEO and PPC campaigns. Interviews with Google, Microsoft, Clicktracks Web Analytics, and others. Second edition. Jain Publishing, 2006.
Insider’s Guide to SEO. Book on SEO. This was the first edition. After a year, we updated it as a second edition (see the book above). Jain Publishing, 2004.
Hands-On Web Design. This came out in early 1996. By 1998, there were hundreds of books on HTML but this was one of the first books about HTML web development. Jain Publishing. 1996.

Testimonials

Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

November 8, 2022/.

B2B Marketing, Digital Marketing, Organic & Paid Social Media

LinkedIn Advertising Masterclass

September 21, 2022

A Complete Guide to Making LinkedIn an Advertising Powerhouse

Special Winter 2025 Pricing: Regularly ~~$900~~ is now 50% off—$450. Enroll here.

ENROLL NOW

Winter 2025
Live Online
Mod 1: Jan 14
Mod 2: Jan 28

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 08
Mod 2: Apr 29

BUY NOW!

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

For B2B marketers, there should be no better social medium for advertising than LinkedIn. It’s where your target audience lives, breathes, and communicates. It’s where audiences share information about themselves, their industries, and their professional needs and wants. But those new to LinkedIn advertising don’t know where to start, or how to make the most of the platform. And many marketers report being disappointed that their LinkedIn campaigns don’t get the results they hoped to achieve.

Most of the time, the problem is not the medium, but gaps in knowledge about how to make it work properly. When it comes to LinkedIn ads:

You need to know how to set them up.
You need to know how the creative assets work, and what kinds of paid content works best for your goals.
Finally, once your ads are set up properly, you need to know how to make them convert.

Many LinkedIn training courses address the first item, but not the second and third critical pieces of the puzzle. In this LinkedIn Advertising Masterclass, you will gain the knowledge and skills in all three areas to advertise effectively on the number-one social media platform for B2B marketing.

In this two-module masterclass, Instructor Luan Wise shows you how LinkedIn fits into the B2B sales funnel, and how to structure your LinkedIn content to balance your short-term and long-term goals. You’ll gain valuable insights, gain new working knowledge, and develop the confidence to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.

Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.

Module 2 will teach you about the best LinkedIn ad formats to use, creative top tips and best practices, and how to build, monitor, and optimize your campaigns for the best results. You’ll learn about budgeting, bidding, A/B testing, and measuring results. You’ll also get tips for creating image ads, thought leadership ads, sponsored posts, content, and video. And lastly how to think through the marketing funnel. You’ll have the opportunity to participate in the discussion and ask questions throughout each session.

Key Takeaways:

The role LinkedIn advertising plays in the marketing funnel.
The fundamentals of LinkedIn advertising.
Setting up your LinkedIn advertising account.
Navigating the LinkedIn Campaign Manager platform.
Defining your LinkedIn advertising objectives.
The importance of knowing your target audience.
LinkedIn ad formats & ad types.
Advertising design and copywriting tips.
Useful AI tools to support ad creation.
The importance of A/B testing.
Budget considerations.
LinkedIn’s reporting and analytics capabilities.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Module 1: LinkedIn Advertising Fundamentals.

Special Pricing: Regularly ~~$900~~ is now 50% off—$450. Enroll here.

Description:

Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.

Key Takeaways:

In this class, you will learn:

The role LinkedIn advertising plays in the marketing funnel.
The fundamentals of LinkedIn advertising.
Setting up your LinkedIn Advertising account, including Insight Tag and Conversion Tracking.
Navigating the LinkedIn Campaign Manager platform.
Defining your LinkedIn advertising objectives.
The importance of knowing your target audience.
Using LinkedIn’s ad targeting.

You will see a demo of the Campaign Manager platform, have the opportunity to create a persona for your target audience, and identify how you can best reach them via LinkedIn advertising.

Module 2: Managing Successful LinkedIn Advertising Campaigns.

Description:

Module 2 will teach you about the best LinkedIn ad formats to use, creative top tips and best practices, and how to build, monitor, and optimize your campaigns for the best results. You’ll learn about budgeting, bidding, A/B testing, and measuring results. You’ll also get a wealth of examples and tips for image ads, thought leadership ads, sponsored posts, content, and videos. And lastly a discussion on the conversion funnel.

Key Takeaways:

In this class, you will learn:

Advertising design and copywriting tips.
The importance of A/B testing to compare different ad variations.
Useful tools, including AI, to support ad creation.
Budget considerations.
LinkedIn’s reporting and analytics capabilities.

Together, we will explore best practice examples of all ad types, from single images to videos. You’ll have the opportunity to participate in the discussion and ask questions throughout each session.

How to Convince Your Boss Why You Should Take this Class:

LinkedIn is the top social media platform for B2B—The B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.

The power of paid social—Social media advertising helps get your message out to more of your target audience. LinkedIn provides opportunities for image ads, video ads, message ads, conversation ads, and *new* thought leadership ads.

Save costs—Reduce wasted ad spend by learning how to run campaigns effectively. Get the results your business needs.

Practical insights—Learn with an industry-recognized practitioner. This course is more than theory, it’s packed full of examples and best-practice advice. You can ask every question you need to!

The Presentations:

The workshop is a mix of presentation and practical exercises.
The workshop is live so that you can ask your questions.
Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded and the recording will be sent within 24 hours of the live online class.
If you have questions after the class, you’re welcome to email the instructor.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.

The Presenter:

Luan Wise

Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

ENROLL NOW

Winter 2025
Live Online
Mod 1: Jan 14
Mod 2: Jan 28

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 08
Mod 2: Apr 29

BUY NOW!

Prerecorded
Online

The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.

Joe GreekTargeted Marketing Specialist, Averitt Express

I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!

Kylie ToneyDigital Graphics Specialist, KTGY

This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!

Emily GarySocial Media Marketing Specialist, Genesis Technical Staffing

Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, MI

The course was excellent, offering a good mix of best practices and real-world examples.

Erin MoloneySr. Marketing Manager, Tension Packaging and Automation

I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!

Danielle TampierDirector of Marketing, J.G. Petrucci Company

The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.

Shauna BittleDigital Content Specialist, ImageSource, Inc.

Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.

Karin FiskMarketing Analyst, Hamilton Company

I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.

Kane GuMarketing Assistant, Nan McKay and Associates

Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!

Raelynn SchmitDigital Marketing Coordinator, BigIron

The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”

Sharon CappucciMarketing Director, OPIS, A Dow Jones Company

This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.

Aimee GallardoDigital Marketing Specialist, Fritz-Pak Corporation

This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.

Emma FuggerMarketing Coordinator, Mid-America Real Estate, Michigan

The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.

Ashley RoseSocial Media Manager, Newcastle Limited

This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.

Karin FiskMarketing Analyst, Hamilton Company

Workshop dates and times:

WINTER 2025

Module 1: LinkedIn Advertising Fundamentals.
Tuesday, January 14, 2025
9:00AM – 11:00AM PST

Module 2: Managing Successful LinkedIn Advertising Campaigns.
Tuesday, January 28, 2025
9:00AM – 11:00AM PST

SPRING 2025

Module 1: LinkedIn Advertising Fundamentals.
Tuesday, April 8, 2025
9:00AM – 11:00AM PDT

Module 2: Managing Successful LinkedIn Advertising Campaigns.
Tuesday, April 29, 2025
9:00AM – 11:00AM PDT

ENROLL NOW

Winter 2025
Live Online
Mod 1: Jan 14
Mod 2: Jan 28

ENROLL NOW

Spring 2025
Live Online
Mod 1: April 08
Mod 2: April 29

BUY NOW!

Prerecorded
Online

September 21, 2022/.

B2B Marketing, Digital Marketing, Organic & Paid Social Media

LinkedIn Profile Optimization for Marketers Masterclass

May 24, 2022

Special Winter 2025 Pricing: Regularly ~~$500~~ is now 50% off—$250. Enroll here.

ENROLL NOW

Winter 2025
Live Online
Jan 29

BUY NOW!

Prerecorded
Online

Tips, Techniques, & Insider Knowledge to Elevate You and Your Company’s Presence on LinkedIn

If you’ve been tasked with maintaining your company’s LinkedIn profile, disappointing results and negligible impact can make it the least exciting task on your very full plate. But with pro insights, you can make this medium sing—and deliver—in ways that make you look like the marketing genius you are.

In this one-module, two-hour masterclass designed specifically for marketing professionals, you’ll learn how to optimize LinkedIn profiles for yourself, your organization, your team, your sales force, and your executive leadership for maximum impact.

We’ll explain how LinkedIn uses AI and its algorithm to score and rank profiles and how they choose which posts to show. Most important, you’ll learn how to see the scores of the profiles you manage and see success metrics you can share with your leadership. In one case study we share, you’ll see how a team increased their score from 48 to 56 and got up to five times more revenue. The wealth of opportunities can expand your professional connections and attract potential customers, clients, partners, employees, and investors.

The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands of individuals and organizations unlock this dynamic platform’s potential. His unique experience includes exclusive tips and strategies you won’t find anywhere else.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

What You’ll Learn in This Workshop

In this hands-on workshop, we focus on enhancing your personal LinkedIn profile and your company’s LinkedIn profiles to build more business opportunities, grow your connections, and attract top talent. Each topic is accompanied by clear examples that you can easily adapt and apply to your own profile.

Craft a compelling profile, section by section, with the help of practical tips and examples.
Harness the power of AI. We’ll provide prompts and results that you can easily copy, modify, and use immediately to use with your AI tool of choice to help you create compelling content. You’ll also see AI tools that can transform your selfies into professional portraits.
Expand your network strategically. How to identify and connect with other relevant profiles to boost your LinkedIn score.
Explore powerful but little-used tools like LinkedIn Sales Navigator, which can help you find the most valuable connections among LinkedIn’s vast user base.
Navigate LinkedIn’s latest posting guidelines. We’ll cover the updated guidelines and demonstrate how strategic posting can positively impact your score.
Get ideas for leveraging AI to create engaging posts.
Discover profile banners. Explore how the new profile banners can increase your visibility.
See how others perceive your profile.
Showcase your company culture to attract like-minded applicants and partners. Learn how to use company updates, posted content, and employee testimonials to give applicants a genuine sense of your organization’s style, values, and workplace culture.
Understand LinkedIn from the recruiter’s perspective: You’ll see the results of LinkedIn’s filters. By understanding how LinkedIn filters work, you can optimize your profile to stand out.
Access salary insights: In a bonus section, we’ll demonstrate how to research and compare salaries, enabling you to offer competitive compensation packages and attract top talent.
Measure your progress.
Create a stunning visual identity. Select and optimize your company page’s background photo, profile photo, and slogan to create a compelling visual impression that aligns with your brand.
Craft an engaging company summary: We’ll provide guidance on writing a powerful summary that effectively communicates your company’s mission, values, and unique selling points.
Master job-posting strategies. Discover best practices for posting jobs on your company page, harnessing LinkedIn’s AI to identify and attract qualified job seekers who can apply directly to your organization, enhancing your reputation as an employer of choice.
Showcase your valuable staff. Understand the significance of featuring your staff on your company page and how this can boost your company’s visibility, credibility, and engagement.
Stay ahead of the curve. Unlike other courses that keep “evergreen” content static for years, we continuously update our course with the latest tips and insights, ensuring you stay at the forefront of LinkedIn best practices. No matter when you take it, you’ll be getting the most recent information.

Key Takeaways:

Our comprehensive course is designed to provide you with actionable insights and practical skills to enhance your LinkedIn presence. Here are the key takeaways:

Mastering the LinkedIn Search Algorithm: Gain a deep understanding of the LinkedIn search algorithm. With this knowledge, you can edit your profile strategically to rank higher and increase your visibility.
Step-by-Step Profile Improvement: We provide a detailed, step-by-step guide to improving your LinkedIn profile. Our course includes clear examples that you can directly apply to your own profile.
Unveiling Your Hidden LinkedIn Score: Learn how to access your hidden LinkedIn score. This valuable metric allows you to track the effectiveness of your profile optimization efforts.

How to Convince Your Boss Why You Should Take this Workshop:

This course is written for staff at companies who want a stronger LinkedIn presence. LinkedIn is the key social media channel for professionals. Our LinkedIn profile optimization (LPO) course lets you get on top of LinkedIn and then train the rest of your team and your company on how to improve their profiles and the company page. By improving your LinkedIn scores, you improve visibility on LinkedIn to customers, partners, investors, analysts, and potential job applicants. Your company gets more opportunities and more revenue. Your company shows up ahead of your competitors.

The Presentations:

The two-hour workshop is hands-on and practical.
The workshop is live so you can ask your questions during the presentation.
Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded. You can watch on your own schedule.
If you have questions after the workshop, you’re welcome to email the instructor.

Download Material:

Copy of our 22-page PDF on how to do LinkedIn profile optimization (LPO) for your profile and company. It includes step-by-step illustrations, descriptions, explanations, and examples.
Copy of the video. You can listen to the complete video presentation with audio as often as you like.
PDF of the complete PowerPoint presentation.

Who is the course for?

We focus on hands-on, practical learning that can be immediately applied in the workplace for immediate impact. Our courses are specifically designed for marketing professionals, ensuring the content is relevant and valuable to your day-to-day work.
Individual Professionals: Whether you’re a marketing manager, sales executive, or a member of the C-suite, this course will equip you with the tools to optimize your LinkedIn profile and increase your professional visibility.
Team Leaders: The principles of LinkedIn Profile Optimization can be applied across any team – from Marketing and Sales to the Executive team. As a leader, you can use the skills learned in this course to improve your team’s collective LinkedIn presence.
Result-Oriented Professionals: An optimized LinkedIn profile leads to increased connections within your field, opening doors to potential customers, clients, collaborators, and investors. If you’re looking to expand your network and opportunities, this course is for you.

The Presenter:

Andreas Ramos

Andreas Ramos head shot

Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
In Palo Alto since 1992.
Master’s degree from Universität Heidelberg, Germany.
Website is https://andreas.com (online since 1994).
Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
Contact Andreas at [email protected].

ENROLL NOW

Winter 2025
Live Online
Jan 29

BUY NOW!

Prerecorded
Online

This workshop gave me an in-depth understanding of LinkedIn Profile Optimization (LPO) and how to gain thousands of view on LinkedIn for free. I am excited to use the tips and tools discussed in the workshop to improve my personal profile as well as our executive team’s pages!

Kaitlyn OlsonDigital Marketing Associate, Axios HR

Very real and relevant information that can be executed on quickly to see fast improvements in LinkedIn engagement.

Sally YundtSr. Marketing Manager, SKF USA, Inc.

Incredibly rich webinar. Great ideas to improve and engage on personal profiles and company pages. It goes beyond LinkedIn to leveraging other websites and lead generation software to maximize your LinkedIn pages.

Randall HulaGlobal Product Marketer, Euronet Worldwide

I recommend this workshop for those hoping to gain a better understanding of how LinkedIn really works. There’s a lot more than meets the eye and this workshop will open your eyes to what’s happening behind the scenes so you can optimize your profile.

Tina JaycoxLeveraging Psychology & Social Media for the Art of Storytelling (aka Digital Marketing)

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

Very informative course!

Tammy MarguliesMarketing Director, Cosmo Insurance

This is the perfect course for anyone who wishes to learn more about how LinkedIn works or wants to grow their reach on LinkedIn – or both!

Jaime JohnsonEmpire Today LLC

The LinkedIn Optimization workshop answered questions and went into detail beyond what you can find on your independent search, and having participants asking questions that I might not have thought of really made this webinar worth it as I plan on optimizing my profile as well as my company profile.

Yousef Al-NuaimiMarketing Specialist, DataEndure

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

Workshop dates and times:

WINTER 2025

LinkedIn Profile Optimization for Marketers Masterclass
Wednesday, Jan 29, 2025
from 12:00 p.m. to 2:00 p.m. PST.

ENROLL NOW

Winter 2025
Live Online
Jan 29

BUY NOW!

Prerecorded
Online

May 24, 2022/.

LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More

September 30, 2021

Date: Friday, September 30, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $200

This hands-on workshop is led by Andreas Ramos, co-author of the book Mastering LinkedIn, an Amazon Best Seller. He leads the popular workshops on digital marketing for the DMA-NC. He is also an adjunct professor of digital marketing at CSTU and INSEEC in San Francisco. He has written 18+ books on SEO and digital marketing. See more about him at https://www.linkedin.com/in/andreasramos/.

Why Attend this Workshop?:

Just as Google has an algorithm that selects the best pages, LinkedIn also has an algorithm to find and show the best profiles.

And just as you have a credit score, you also have a score at LinkedIn. This score is part of the algorithm that selects which profiles will be shown to recruiters.

Like you use SEO to get a website to show higher in the Google search engines, there is LinkedIn Profile Optimization (LPO). By understanding how LinkedIn works, you can make changes to your profile so recruiters can find you.

What You’ll Learn in the Workshop:

The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples that you can copy and use for your profile.

How to edit your LinkedIn profile. You’ll see examples for each section of your profile: the background image, your name, your name in your LinkedIn URL, your profile photo, caption, about, experience, education, volunteer experience, skills, endorsements, recommendations, accomplishments, languages, interests, and more.
Why you should write postings at LinkedIn. How to write postings and to get thousands of views for your postings for free.
How to search for jobs.
How to see comparative salary information so you know how to negotiate.
How to be recommended as a contractor at LinkedIn.

Optimize Your Company Page in LinkedIn:

For those at companies and want to use LPO, we’ll also look at improving your company’s LinkedIn page.

The background and profile’s photo for your company page.
The summary text for your page.
Improve your company page’s score by improving your staff’s score.
How to get thousands of views of your company posts.

Key Takeaways:

You’ll learn how the LinkedIn search algorithm works so your profile will rank higher in searches.
How to improve your LinkedIn profile, step by step.
How to see your hidden LinkedIn score so you can see when you improve your profile.
How to get thousands of views of your postings.

Handouts:

22-page PDF ebook on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
List of the top 25 most demanded skills in 2020 that recruiters seek.
You can listen to the complete presentation with audio as often as you like.

Who the Course Is for:

If you’re looking for a job, upgrade to a better job, work as a contractor, or move into other fields.
People who are established in their field and want to build connections to others in your field for collaboration, opportunities, co-founders, or investors.
If you’re hiring, you’ll understand LinkedIn better so you can find the best people.

Workshop Details:

September 30, 2022.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.

Anya McCannPursuit Manager, West Yost

The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.

MelissaEdgar

This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.

Kimberly DansieVice President of Business Development at Community Nursing Services (CNS)

This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.

Rachel CoveyResearch and Media Assistant at The Punaro Group

How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.

Reen RinnoSenior Social Media Manager at Wunderman

This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.

Sarah Kathryn LasseigneResearch and Media Assistant at The Punaro Group

Great Webinar that includes actionable tips!

Toni SchottenhammerVP Marketing, Cathedral Corporation

Very detailed road-map with actionable ideas on every concept.

Patrick CurtinDirector Product Marketing & Technology, Fulflex, A Garflex Inc. Company

This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

Julie RobertsonCEO JP Robertson Connected

This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.

Cindy MarianiMarketing/Executive Assistant at NETZSCH Pumps North America, LLC

Great info for anyone who wants to see if LinkedIn is a tool they wish to use.

Jakub KowalczykSales and Marketing Manager at LiteSentry Corporation

September 30, 2021/.

LinkedIn Advertising & Account Based Marketing, a 2-part Masterclass

April 07, 2021

DMAnc.org Online Certification Workshops

Summer Discount: 29% Off
Free Lifetime Workshop Updates

Special Pricing: regularly ~~$600~~ now $425. Enroll here.

LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this 2-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.

Workshop dates and times:

Part 1—LinkedIn Advertising & Account Based Marketing: Quick Wins for Generating Leads & Sales Meetings (PRE-RECORDED).

Part 2—LinkedIn Advertising & Account Based Marketing: Advanced Integrated Campaigns (PRE-RECORDED).

Part 1, LinkedIn Advertising & Account Based Marketing: Quick Wins for Generating Leads & Sales Meetings

(Pre-recorded Online).

Description:

Generate qualified leads & sales meetings quickly with LinkedIn ads & account-based marketing.

LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this two-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns.

Build LinkedIn demand generation ads that produce quick results without a lot of investment.
Learn cutting-edge outbound marketing tactics using Sales Navigator, lead-generation ads & account-based marketing growth hacks.
Make LinkedIn your most effective channel for filling your demand generation pipeline and feeding your sales team this quarter.

Unlike other online courses available in the marketplace, you’ll be able to ask questions and interact with the instructor during the class to make sure you are grasping and can apply the concepts to your company.

Key takeaways:

Generate qualified leads quickly using images, videos, inbox message ads & more—with real examples of each ad type.
Generate requests for demos, quotes, consultations & free trials for under $30!
How to generate 5X your ROI using one ad type.
Leverage intent data to capture in-market buyers.
The best ad type for a given situation.
How to create better ads to generate meetings.
Deep-dive on the “lead generation” campaign objective.
Scrape emails from LinkedIn Sales Navigator to build custom audiences and send cold emails.
Automate connection requests, messages & cold emails.
Bidding advice and avoiding common mistakes such as overspending for traffic.
The 3 big things you need to test.
Pipeline-generating growth hacks like paying for meetings.
Case studies that will help you fill your pipeline.
Precise targeting with personas, custom audiences, and negative criteria.
Maximizing conversion rates with LinkedIn’s lead-gen forms.

Part 2, LinkedIn Advertising & Account Based Marketing: Advanced Integrated Campaigns

(Pre-recorded Online).

Description:

There’s a limit to how much demand you can capture using bottom-of-funnel tactics. This class is part 2 of our two-part masterclass and it teaches you how to maximize demand by integrating the top, middle & bottom of the funnel. Moreover, you’ll learn tricks for integrating LinkedIn with other channels such as Facebook & direct mail. Appeal to prospects at all stages of awareness by applying the latest tools & data-driven research. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.

Key takeaways:

Full-funnel LinkedIn advertising for awareness, consideration & conversion
Get prospects to watch your video for only 4 cents each!
Choose the best objectives & ad types for your situation.
How LinkedIn will save you a lot of money wasted in content marketing.
Sophisticated awareness marketing that segues into lead generation.
Monitoring frequency, reach & other key metrics that B2B marketers often neglect.
Minimizing friction to maximize content consumption & sales.
The best content to promote at each stage in the funnel.
Lead nurturing & retargeting funnels to maximize efficiency at scale.
Targeting & persuading out-of-market buyers (95% of your audience!)
Integrating LinkedIn with other channels and tools such as Facebook & LeadEnforce.
Measuring success & optimizing based on B2B benchmarks for lead conversion stages.
Deep-dive on video advertising.
Strategic planning for the long-term demand generation (instead of just capturing short-term leads).
Reducing friction to optimize pipeline size.
Fixing failed campaigns.
How frequently you need to expose prospects to your brand.
Spying on competitors’ LinkedIn ads.

Who the classes are for:

B2B marketers–including demand generation managers/directors, marketing consultants, advertising managers, marketing agency owners, and entrepreneurs. Applicable to companies targeting SMB as well as enterprise customers.

Instructor: Dekker Fraser

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

I recommend attending DMAC learning sessions. After attending the Advanced LinkedIn Advertising training sessions, I walked away with some valuable insight on how to improve our LinkedIn campaigns that we can implement immediately.

Juliann GrantVP Marketing, Razorleaf Corporation

This course had great detailed tips that you otherwise may not have known about that are super useful in analyzing the data from your LinkedIn ads.

Jessica LagoManager of Marketing & Partnerships, iMedia, Inc.

Phenomenal. Just phenomenal.

Dan ButlerCampaign Manager, Inuvo

The training was immensely helpful, concise and full of valuable information. I will ask my company to continue to allow me to further my marketing education here.

Jay ChirinoProduct Manager, NAC Group

This was the best workshop from the DMAnc.org I’ve attended so far. I’ll definitely apply what I learned to our LinkedIn strategies.

Kyoko RamirezSenior Brand and Marketing Specialist, Hitachi High-Tech America, Inc.

Dekker is a true subject matter expert on LinkedIn. He also has the ability to connect points and insights to other platforms and topics that is very useful and insightful. 10/10.

Anthony PascaleDigital Marketing Specialist, Savings Bank of Danbury

This ABM workshop is a great way to find out bearings on the ins and outs of ABM marketing, specifically with thought to LinkedIn and Campaign Manager.

Suzi BlakleySocial Media Community Manager, Eastman

I appreciated that the presenter was knowledgeable about the subject, not just in theory, but in practice. He had real life takes and recommendations in regards to strategy and not just high-level, canned responses.

Rachel BieberContent Manager, Studiothink

Two packed hours of instruction, examples and tips that that I can begin implementing on Monday. My mind is blown by all the possibilities that can come out of two hours of expert advice.

Lora DenmanSr. Marketing Manager, Optum

“…one of the best two-hour investments I’ve made in a long time. It provided valuable takeaways I can use immediately.”

Lee Ann AndersonDirector, Marketing: The Kleingers Group

Great course providing some really interesting tips and suggestions to improve my LinkedIn ad campaigns. Very practical examples and techniques that I can get started on right away.

Jessica LagoManager of Marketing & Partnerships, iMedia, Inc.

One of the best sessions that gave me the tools and tips I can use immediately.

Lee Ann AndersonDirector, Marketing, The Kleingers Group

Dekker’s training provided me with another way to look at our advertising strategy and I’m excited to implement these tactics with our next campaign!

Angela VincentDigital Marketing Manager, Magellan Healthcare

Time well spent, and some great takeaways that I can immediately put to work!

Brad NelsonAllPackaging

Great, relevant content. Extremely useful.

Dan ButlerCampaign Manager, Inuvo

Dekker was great. He really showed the different aspects that can help business marketing flourish. I now have a better understanding of the different avenues I can use.

Rachel BieberContent Manager, Studiothink

A straightforward walk through of creating your first ad in LinkedIn- it demystifies the process and offers insights to minimize the learning curve. Very helpful!

Suzanne PennMarketing Brand Manager, Federal Signal

April 7, 2021/.

Optimizing Social Media for Marketing

March 25, 2021

Date: Friday, March 25, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

The Goal of this Course:

Join us for this deep-dive workshop on how to use social media for your digital marketing. You’ll learn practical and tactical techniques to combine organic social media and paid social media (advertising in social media) to complement your organization’s overall marketing strategy.

This workshop cover the six major social media platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.

Optimizing Social Media for Marketing

We start by looking at how to increase the free distribution of your organic posts. The social sites look for quality and engagement of your profile and posts.

We’ll show you specific steps to improve the quality of your business profile, posts, photos, and video, along with business examples. This includes tools, tips, and ideas for business content. What kind of photos and videos should you use? We add notes on the various photo formats, how to improve photos with filters, and lists of where to find free images and videos. Social media management tools make the work easier.

Engagement is measured with likes, comments, shares, dwell, and so on. We’ll look at LinkedIn’s algorithm, which serves as a model for the other platforms.

You can reach further audiences by using advertising. Organic social posts are generally shown to only about 5% of your followers. To reach more of your followers or other people on social media, you must use advertising. Several social media platforms also allow you to set up stores.

There is also social media analytics, UTM tags, and KPIs. You’ll also see how to find your social media data in Google Analytics 3.0 and 4.0.

Key Takeaways:

The goal of social media.
Comparison of platforms.
Social media.
Business pages.
#Hashtags.
Social media management tools.
Advertising tools in social media.
Social media analytics in the platforms.
Analytics data in Google Analytics 3.0 and 4.0.

The Presentation:

This is a live presentation so you can ask questions during the presentation. If we don’t get through all of the questions during the workshop, the speaker will answer your questions after the workshop.
The presentation is recorded so you can review it later or listen to it if you miss the event.
If you have schedule conflicts, you can take the course as recorded video. In addition, you’re welcome to send questions by email.
Step-by-step instructions in numbered lists with the links so you can do this yourself, along with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Can’t attend the live workshop? No problem. DMAnc workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.
Spreadsheet to create and manage UTM tags.
Links to free ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, and LinkedIn Profile Optimization (LPO).
List of the top SEO newsletters so you can keep up.
Suggestions for additional reading.

Who is the course for?

This course is for organizations, including B2C, B2B, government, and non-profits, that use social media for marketing.
You will be able to understand how to use social media for marketing so you can manage projects, staff, agencies, or contractors.

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop on social media for digital marketing. He is the author of eighteen books on SEO and social media, including “#TwitterBook,” “The Big Book of Content Marketing,” “Mastering LinkedIn,” and “LinkedIn Profile Optimization.” He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. You’ll learn hands-on from one of the leading experts in Silicon Valley.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

DMA webinars never disappoint! Highly recommend the seasoned pro to the green newbie to take as many of these for continuing your education! True experts.

Becca KingerySr. Manager, Marketing Programs, Lennox International

I learned so much from this short session and appreciated the practical tips for improving social media strategy that can be immediately implemented!

Sarah GonzalezDirector of Communications and Digital Media, National Grain and Feed Association

The workshop included great tools on how to improve your social content that could be applied across all social channels. The tips and tricks on how maximize your hashtags and measurement data within each platform were valuable.

Bridgett HanlonDirector of Brand Management, GSG

Wonderful introduction course for social media marketing for business.

Amber BarghoutiSenior Marketing Manager, Envistacom

I took this course as an introduction to social media marketing, and it was very informative and quite the eye opening experience. It is not as easy as posting to friends on Facebook and hoping it takes off.

Kristin JewellExecutive Assistant, Baton Rouge Metro Airport

This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!

Jacinda Owens-HawkinsSocial Media Specialist, Sonterra Medical Management Group, Inc.

Covered a great overview of social media marketing, very informative and gives a great base of knowledge.

Katherine HernandezProduct Manager, Revance

Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!

Jessica MondayMarketing Communications Manager, Tournesol Siteworks

A great course for those that are new to the big world of social media.

Corrine KayReputation & Social Media Manager, Village Green

The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.

Deanna ReadMarketing Coordinator, Lavi Industries

Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.

Carly AbelmanSocial Marketing Specialist, Youngblood Mineral Cosmetics

All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.

Amanda WochMarketing Specialist, H&R Construction Parts and Equipment

Very useful and informative.

Claire SimpsonDigital Marketing Manager, LBDS

Helpful insights into social media basics.

Ann RanieriDirector of Marketing, SJI

Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !

Dewey JeffriesDigital Marketing Coordinator at Pacific Scientific Energetic Materials Company

Great details. Very useful information.

Nicole SuranofskyDirector of Visual Communications and Marketing, Health Care Navigator

This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!

Nikki AbisSocial Media Manager, Starbright Floral Design

Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.

Rocio GutierrezCharisma Brands

The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.

Sam BurkhardtCorporate Marketing Specialist, PCI Auction Group

This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.

Kate MaltaisMarketing Manager, Tahoe Mountain Realty

“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”

Emma DoyleManager of Marketing and Admissions, Community Interactions

If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.

Mary HerlundDesign Specialist – Advertising & Events, Showdown Displays

Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!

Vicky HallSales & Marketing Director, Professional Products of Kansas, Inc.

This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!

James BuxmanMarketing Manager, SakéOne

The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.

Lisa LynchCreative Director, Landmark Health

Social Media for Marketing with Andreas is the total package for businesses! Thank you!

Millicent DawdyDigital Marketing at Sydenstricker Nobbe Partners John Deere

This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.

Kristin HudsonGraphics and Marketing Manager at SLP Lighting

I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.

Allison ConleeMarketing Public Relations Manager, At Home Healthcare

Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.

Cindi RamirezVice President, Sales & Marketing, Supplies Technologies, LLC

Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.

Sterling EdensVice President of Marketing - Welk Resort Group

Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!

Jon FishVP of Marketing, Heritage Health Food

A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!

Samantha GellinSenior Content Specialist at School Outfitters

The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.

Kelly HeadAssociate Marketing Manager at XanEdu, Inc.

Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!

Anna SmithDigital Marketing Manager, Westerra Credit Union

It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.

Rebecca SelbyDirector of Sales & Advertising, Vandervert Hospitality, Inc.

The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.

Rebeca MoonMarketing Specialist, Westmark Credit Union

A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.

Tally Barr

The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.

Brie BuenningMarketing, Aryzta

I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.

Rebecca MoonMarketing Specialist, Westmark Credit Union

Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.

Kassandra MutisSocial Media/Marketing, UPM

Learned some tips and tricks about social platforms I would have never run into anywhere else.

Jacob KerstingMarketing Specialist, Blaine Brothers

I would recommend this course as a great start in getting to know more about how to use social media for your business.

Charles GarzaGlobal Sales Director, Jos. H. Lowenstein & Sons, Inc.

I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.

Walker BroadMarketing Assistant, North Greenville University

I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.

Brett FultonMarketing Coordinator, Coleman Tractor Company

This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.

Jessica MillerMarketing Communications Manager, Tournesol Siteworks, LLC

I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.

Jenny WillsCommunications Specialist at Dymax Corporation

Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!

Tiffany ColemanWriter & Editor| Content Marketer | Brand Evangelist | Storyteller at Denver Botanic Gardens

There were a lot of good tips. Thoroughly enjoyed this informative webinar.

Michael LeeSenior Marketing Technology Manager at Waller, Lansden, Dortch and Davis, LLP

It was an interesting and engaging presentation.

Schuyler TwymanDirector of Admissions and Marketing, The Child’s Primary School

Great general overview of social media for beginners.

Aaron PickardMarketing and Business Development Assistant at Cato Research

Great information! Very useful for our company. Great starting point for your social media marketing campaign.

Hilary Letcher HobbsOffice Administrator, Red Bud Industries

A great seminar for someone just getting started in the social media world!

Hannah BigotDigital Media Storyteller, Visit Quad Cities

This presentation was so helpful in understanding how to get the most out of social media!

Beth BonnMarketing Professional Level 2, Humana

We found the presentation very informative and extremely valuable

Kelsee DesmaraisAsst. Marketing Administrator, Mullet’s Aluminum Products, Inc.

Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.

David MonfortBusiness Development, Direct Marketing Partners

Very knowledgeable!

Laura MartinDirector of Sales, Bartlett Reserve

A very worthwhile two hours. Jim S.

Jim ShawDirector of Marketing Communications, ACI

I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.

Kristine SchugWinery Chef, Schug Carneros Estate Winery

References will help me explore on my own at a later date

Deborah CurryDirector of Marketing, Biomere

Everything was very well presented.

Sandra MehdianAllied Electronics

March 25, 2021/.

How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics

October 27, 2020

Date: Wednesday, October 27, 2021
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PST)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

Our Goal:

Join us for part 1 of this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.

Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics

This workshop covers the role of organic social media in your marketing strategy. It is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).

Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.

A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools.

We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.

Key Takeaways:

Our topics cover all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
The role of social media in customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel. Role of social media in filling the funnel. Impact of social media on sales.
How to see your audience at each social site, including age, interests, and location.
We also look at the social algorithms. These algorithms decide what to distribute and promote. We also look at how sites use moderators (human reviewers) and what they block. You’ll get tips on how to increase engagement without paying for it.
You use metrics to measure and optimize the sales funnel. Which metrics to track? How to track. The analytics tools (Insights) at each social site.
How to use UTM tags to track posts and ads at each social site.
How to see the social data in Google Analytics 3.0 and Google Analytics 4.0.
How to evaluate statistics.

The Workshop:

This workshop includes presentations, examples, and downloads.
This is a live presentation, so you can ask questions during the presentation. There will be lots of opportunities for your questions.
The presentation is recorded and you can review it later or listen to it if you miss the event.
If you have schedule conflicts, you can take the course as recorded video. You’re welcome to send questions by email.
You will have access to the recordings indefinitely, including access to updated versions, as long as we have your contact information.

Download Material:

Video of the presentation with slides and audio.
PDF of all presentations.
Checklists, how-to steps, list of tools, and more.
Spreadsheets for project management, competitor review, tracking, KPI calculation, and more.
How to create UTM tags.
Copies of ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, LinkedIn Profile Optimization (LPO).
List of the top SEO newsletters so you can keep up.
Suggestions for additional reading.

Who is the course for?

Organizations, including B2C and B2B companies, government, and non-profits that use social media for marketing.
You will be able to understand how to use social media marketing so you can manage projects, staffers, agencies, or contractors.

What We Cover:

The workshops cover the major social platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
This is a deep-dive course. We show you how to uncover your audience’s demographics, find your audience’s keywords and interests, and use that to write social posts. You will also see how to set up and manage social advertising, and how to understand the results. You’ll see how to measure social media metrics with UTM tags, analytics, and KPIs as part of the funnel.
We’ll also look at how social media interacts with content marketing, SEO, and paid advertising.

What We Won’t Cover:

This is not a course on using social for personal use. Instead, this course will focus on using social media for marketing and advertising for organizations.

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop.