Special Winter Pricing: Regularly $250 is now 50% off—$125. Enroll here.
If you’re seeking to make the most of your career opportunities, there’s no question that you need an effective presence on LinkedIn. But that’s easier said than done—unless you know the secrets behind the algorithm that can raise your visibility with the employers, recruiters, and colleagues you most want to attract.
In this one-module, two-hour workshop, you’ll learn all the steps, tricks, and details you need to boost your LinkedIn score, rise to the top of search results, and confidently navigate LinkedIn’s vast sea of connections and opportunities.
We’ll show you how to improve your profile, section by section, to showcase your unique value, and explore LinkedIn’s many little-known tools to help you find your dream job. From seeing how you compare to other applicants to setting up one-click apply buttons, we’ll arm you with the knowledge to make your job search easier, less stressful, and more effective. And we’ll explain how you can leverage AI to simplify and improve your LinkedIn efforts.
At the end of this workshop, you’ll have a clear idea of the path ahead and the steps you can take immediately to improve your prospects.
The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands to use the platform to get the jobs they want. His experience includes exclusive tips and strategies you won’t find anywhere else.
Key Takeaways:
How to Convince Your Boss You Should Take This Class
One of the main benefits of having a strong personal brand on LinkedIn is increased visibility and credibility. When employees have a well-crafted LinkedIn profile, they are more likely to be found by potential customers and partners. That is the value to your boss. But frankly, this course is a gift you should give yourself to enhance your career.
Who is the course for?
Download Material:
The Presentations:
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
Packed with information. Very informative!
LinkedIn Profile Optimization for Job-Seekers
Friday, Dec 06, 2024
from 12:00 p.m. to 2:00 p.m. PST.
Winter Discount: 50% Off for Marketers
Free Lifetime Workshop Updates
Special Pricing: regularly $300 now 50% off for Marketers—$150 (Pre-recorded Online). Enroll here.
Why Take this Course?
Just as Google has an algorithm that selects the best pages, you also have a score at LinkedIn. Your LinkedIn score is part of the ranking for your profile. It also determines how many people will view your posts.
Just as you use SEO to get a webpage to show higher in the Google search engine, you use LinkedIn Profile Optimization (LPO) to improve your profile’s visibility.
You’ll learn how the LinkedIn search algorithm works and how to improve your LinkedIn profile, step by step. How to write posts on LinkedIn, and how to improve your company’s LinkedIn page. Improve your company page’s score by improving your employees’ and executives’ score. The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples you can copy and use for your profile
(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
The course is a one-time two-hour workshop. Take the course either live or recorded.
Pre-recorded Online.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
Customers, partners, investors, analysts, and potential job applicants research LinkedIn to evaluate companies and teams. By improving your LinkedIn profile, your staff profiles and company profile, your company can show up ahead of your competitors.
The Presentations:
Download Material:
Who is the course for?
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on LinkedIn, SEO, and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on about LinkedIn from one of the leading experts in Silicon Valley.
Testimonials
Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!
The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.
This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.
This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.
The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.
Workshop was packed with relevant, useable info and handouts.
A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.
Special Winter Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Note: Dates for this masterclass have been rescheduled to Module 1, Thursday, November 14, 2024, and Module 2, Wednesday, December 4, 2024, both from 9:00 a.m. to 11:00 a.m. PST
For B2B marketers, there should be no better social medium for advertising than LinkedIn. It’s where your target audience lives, breathes, and communicates. It’s where audiences share information about themselves, their industries, and their professional needs and wants. But those new to LinkedIn advertising don’t know where to start, or how to make the most of the platform. And many marketers report being disappointed that their LinkedIn campaigns don’t get the results they hoped to achieve.
Most of the time, the problem is not the medium, but gaps in knowledge about how to make it work properly. When it comes to LinkedIn ads:
Many LinkedIn training courses address the first item, but not the second and third critical pieces of the puzzle. In this LinkedIn Advertising Masterclass, you will gain the knowledge and skills in all three areas to advertise effectively on the number-one social media platform for B2B marketing.
In this two-module masterclass, Instructor Luan Wise shows you how LinkedIn fits into the B2B sales funnel, and how to structure your LinkedIn content to balance your short-term and long-term goals. You’ll gain valuable insights, gain new working knowledge, and develop the confidence to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.
Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.
Module 2 will teach you about the best LinkedIn ad formats to use, creative top tips and best practices, and how to build, monitor, and optimize your campaigns for the best results. You’ll learn about budgeting, bidding, A/B testing, and measuring results. You’ll also get tips for creating image ads, thought leadership ads, sponsored posts, content, and video. And lastly how to think through the marketing funnel. You’ll have the opportunity to participate in the discussion and ask questions throughout each session.
Key Takeaways:
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.
Key Takeaways:
In this class, you will learn:
You will see a demo of the Campaign Manager platform, have the opportunity to create a persona for your target audience, and identify how you can best reach them via LinkedIn advertising.
Description:
Module 2 will teach you about the best LinkedIn ad formats to use, creative top tips and best practices, and how to build, monitor, and optimize your campaigns for the best results. You’ll learn about budgeting, bidding, A/B testing, and measuring results. You’ll also get a wealth of examples and tips for image ads, thought leadership ads, sponsored posts, content, and videos. And lastly a discussion on the conversion funnel.
Key Takeaways:
In this class, you will learn:
Together, we will explore best practice examples of all ad types, from single images to videos. You’ll have the opportunity to participate in the discussion and ask questions throughout each session.
How to Convince Your Boss Why You Should Take this Class:
LinkedIn is the top social media platform for B2B—The B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.
The power of paid social—Social media advertising helps get your message out to more of your target audience. LinkedIn provides opportunities for image ads, video ads, message ads, conversation ads, and *new* thought leadership ads.
Save costs—Reduce wasted ad spend by learning how to run campaigns effectively. Get the results your business needs.
Practical insights—Learn with an industry-recognized practitioner. This course is more than theory, it’s packed full of examples and best-practice advice. You can ask every question you need to!
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.
The Presenter:
Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.
I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!
This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!
Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.
The course was excellent, offering a good mix of best practices and real-world examples.
I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!
The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.
Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.
I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.
Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!
The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”
This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.
This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.
The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.
This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.
Module 1: LinkedIn Advertising Fundamentals.
Thursday, November 14, 2024
9:00AM – 11:00AM PST
Module 2: Managing Successful LinkedIn Advertising Campaigns.
Wednesday, December 4, 2024
9:00AM – 11:00AM PST
Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.
If you’ve been tasked with maintaining your company’s LinkedIn profile, disappointing results and negligible impact can make it the least exciting task on your very full plate. But with pro insights, you can make this medium sing—and deliver—in ways that make you look like the marketing genius you are.
In this one-module, two-hour masterclass designed specifically for marketing professionals, you’ll learn how to optimize LinkedIn profiles for yourself, your organization, your team, your sales force, and your executive leadership for maximum impact.
We’ll explain how LinkedIn uses AI and its algorithm to score and rank profiles and how they choose which posts to show. Most important, you’ll learn how to see the scores of the profiles you manage and see success metrics you can share with your leadership. In one case study we share, you’ll see how a team increased their score from 48 to 56 and got up to five times more revenue. The wealth of opportunities can expand your professional connections and attract potential customers, clients, partners, employees, and investors.
The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands of individuals and organizations unlock this dynamic platform’s potential. His unique experience includes exclusive tips and strategies you won’t find anywhere else.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
What You’ll Learn in This Workshop
In this hands-on workshop, we focus on enhancing your personal LinkedIn profile and your company’s LinkedIn profiles to build more business opportunities, grow your connections, and attract top talent. Each topic is accompanied by clear examples that you can easily adapt and apply to your own profile.
Key Takeaways:
Our comprehensive course is designed to provide you with actionable insights and practical skills to enhance your LinkedIn presence. Here are the key takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
This course is written for staff at companies who want a stronger LinkedIn presence. LinkedIn is the key social media channel for professionals. Our LinkedIn profile optimization (LPO) course lets you get on top of LinkedIn and then train the rest of your team and your company on how to improve their profiles and the company page. By improving your LinkedIn scores, you improve visibility on LinkedIn to customers, partners, investors, analysts, and potential job applicants. Your company gets more opportunities and more revenue. Your company shows up ahead of your competitors.
The Presentations:
Download Material:
Who is the course for?
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
This workshop gave me an in-depth understanding of LinkedIn Profile Optimization (LPO) and how to gain thousands of view on LinkedIn for free. I am excited to use the tips and tools discussed in the workshop to improve my personal profile as well as our executive team’s pages!
Very real and relevant information that can be executed on quickly to see fast improvements in LinkedIn engagement.
Incredibly rich webinar. Great ideas to improve and engage on personal profiles and company pages. It goes beyond LinkedIn to leveraging other websites and lead generation software to maximize your LinkedIn pages.
I recommend this workshop for those hoping to gain a better understanding of how LinkedIn really works. There’s a lot more than meets the eye and this workshop will open your eyes to what’s happening behind the scenes so you can optimize your profile.
Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!
Very informative course!
This is the perfect course for anyone who wishes to learn more about how LinkedIn works or wants to grow their reach on LinkedIn – or both!
The LinkedIn Optimization workshop answered questions and went into detail beyond what you can find on your independent search, and having participants asking questions that I might not have thought of really made this webinar worth it as I plan on optimizing my profile as well as my company profile.
The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.
This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.
This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.
The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.
Workshop was packed with relevant, useable info and handouts.
A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.
LinkedIn Profile Optimization for Marketers Masterclass
Wednesday, Dec 11, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
This hands-on workshop is led by Andreas Ramos, co-author of the book Mastering LinkedIn, an Amazon Best Seller. He leads the popular workshops on digital marketing for the DMA-NC. He is also an adjunct professor of digital marketing at CSTU and INSEEC in San Francisco. He has written 18+ books on SEO and digital marketing. See more about him at https://www.linkedin.com/in/andreasramos/.
Just as Google has an algorithm that selects the best pages, LinkedIn also has an algorithm to find and show the best profiles.
And just as you have a credit score, you also have a score at LinkedIn. This score is part of the algorithm that selects which profiles will be shown to recruiters.
Like you use SEO to get a website to show higher in the Google search engines, there is LinkedIn Profile Optimization (LPO). By understanding how LinkedIn works, you can make changes to your profile so recruiters can find you.
The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples that you can copy and use for your profile.
For those at companies and want to use LPO, we’ll also look at improving your company’s LinkedIn page.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.
This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.
The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.
Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!
Workshop was packed with relevant, useable info and handouts.
A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.
The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.
This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.
The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.
This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.
This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.
How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.
This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.
Great Webinar that includes actionable tips!
Very detailed road-map with actionable ideas on every concept.
This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.
This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.
Great info for anyone who wants to see if LinkedIn is a tool they wish to use.
Summer Discount: 29% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $600 now $425. Enroll here.
LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this 2-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.
Workshop dates and times:
Part 1—LinkedIn Advertising & Account Based Marketing: Quick Wins for Generating Leads & Sales Meetings (PRE-RECORDED).
Part 2—LinkedIn Advertising & Account Based Marketing: Advanced Integrated Campaigns (PRE-RECORDED).
(Pre-recorded Online).
Generate qualified leads & sales meetings quickly with LinkedIn ads & account-based marketing.
LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this two-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns.
Unlike other online courses available in the marketplace, you’ll be able to ask questions and interact with the instructor during the class to make sure you are grasping and can apply the concepts to your company.
(Pre-recorded Online).
There’s a limit to how much demand you can capture using bottom-of-funnel tactics. This class is part 2 of our two-part masterclass and it teaches you how to maximize demand by integrating the top, middle & bottom of the funnel. Moreover, you’ll learn tricks for integrating LinkedIn with other channels such as Facebook & direct mail. Appeal to prospects at all stages of awareness by applying the latest tools & data-driven research. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.
B2B marketers–including demand generation managers/directors, marketing consultants, advertising managers, marketing agency owners, and entrepreneurs. Applicable to companies targeting SMB as well as enterprise customers.
Instructor: Dekker Fraser
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
I recommend attending DMAC learning sessions. After attending the Advanced LinkedIn Advertising training sessions, I walked away with some valuable insight on how to improve our LinkedIn campaigns that we can implement immediately.
This course had great detailed tips that you otherwise may not have known about that are super useful in analyzing the data from your LinkedIn ads.
Phenomenal. Just phenomenal.
The training was immensely helpful, concise and full of valuable information. I will ask my company to continue to allow me to further my marketing education here.
This was the best workshop from the DMAnc.org I’ve attended so far. I’ll definitely apply what I learned to our LinkedIn strategies.
Dekker is a true subject matter expert on LinkedIn. He also has the ability to connect points and insights to other platforms and topics that is very useful and insightful. 10/10.
This ABM workshop is a great way to find out bearings on the ins and outs of ABM marketing, specifically with thought to LinkedIn and Campaign Manager.
I appreciated that the presenter was knowledgeable about the subject, not just in theory, but in practice. He had real life takes and recommendations in regards to strategy and not just high-level, canned responses.
Two packed hours of instruction, examples and tips that that I can begin implementing on Monday. My mind is blown by all the possibilities that can come out of two hours of expert advice.
“…one of the best two-hour investments I’ve made in a long time. It provided valuable takeaways I can use immediately.”
Great course providing some really interesting tips and suggestions to improve my LinkedIn ad campaigns. Very practical examples and techniques that I can get started on right away.
One of the best sessions that gave me the tools and tips I can use immediately.
Dekker’s training provided me with another way to look at our advertising strategy and I’m excited to implement these tactics with our next campaign!
Time well spent, and some great takeaways that I can immediately put to work!
Great, relevant content. Extremely useful.
Dekker was great. He really showed the different aspects that can help business marketing flourish. I now have a better understanding of the different avenues I can use.
A straightforward walk through of creating your first ad in LinkedIn- it demystifies the process and offers insights to minimize the learning curve. Very helpful!
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Join us for this deep-dive workshop on how to use social media for your digital marketing. You’ll learn practical and tactical techniques to combine organic social media and paid social media (advertising in social media) to complement your organization’s overall marketing strategy.
This workshop cover the six major social media platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.
We start by looking at how to increase the free distribution of your organic posts. The social sites look for quality and engagement of your profile and posts.
We’ll show you specific steps to improve the quality of your business profile, posts, photos, and video, along with business examples. This includes tools, tips, and ideas for business content. What kind of photos and videos should you use? We add notes on the various photo formats, how to improve photos with filters, and lists of where to find free images and videos. Social media management tools make the work easier.
Engagement is measured with likes, comments, shares, dwell, and so on. We’ll look at LinkedIn’s algorithm, which serves as a model for the other platforms.
You can reach further audiences by using advertising. Organic social posts are generally shown to only about 5% of your followers. To reach more of your followers or other people on social media, you must use advertising. Several social media platforms also allow you to set up stores.
There is also social media analytics, UTM tags, and KPIs. You’ll also see how to find your social media data in Google Analytics 3.0 and 4.0.
Can’t attend the live workshop? No problem. DMAnc workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
DMAnc.org instructor Andreas Ramos leads this workshop on social media for digital marketing. He is the author of eighteen books on SEO and social media, including “#TwitterBook,” “The Big Book of Content Marketing,” “Mastering LinkedIn,” and “LinkedIn Profile Optimization.” He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. You’ll learn hands-on from one of the leading experts in Silicon Valley.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
DMA webinars never disappoint! Highly recommend the seasoned pro to the green newbie to take as many of these for continuing your education! True experts.
I learned so much from this short session and appreciated the practical tips for improving social media strategy that can be immediately implemented!
The workshop included great tools on how to improve your social content that could be applied across all social channels. The tips and tricks on how maximize your hashtags and measurement data within each platform were valuable.
Wonderful introduction course for social media marketing for business.
I took this course as an introduction to social media marketing, and it was very informative and quite the eye opening experience. It is not as easy as posting to friends on Facebook and hoping it takes off.
This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!
Covered a great overview of social media marketing, very informative and gives a great base of knowledge.
Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!
A great course for those that are new to the big world of social media.
The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.
Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.
All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.
Very useful and informative.
Helpful insights into social media basics.
Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !
Great details. Very useful information.
This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!
Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.
The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.
This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.
“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”
If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.
Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!
This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!
The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.
Social Media for Marketing with Andreas is the total package for businesses! Thank you!
This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.
I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.
Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.
Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.
Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!
A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!
The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.
Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!
It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.
The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.
A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.
The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.
I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.
Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.
Learned some tips and tricks about social platforms I would have never run into anywhere else.
I would recommend this course as a great start in getting to know more about how to use social media for your business.
I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.
I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.
This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.
I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.
Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!
There were a lot of good tips. Thoroughly enjoyed this informative webinar.
It was an interesting and engaging presentation.
Great general overview of social media for beginners.
Great information! Very useful for our company. Great starting point for your social media marketing campaign.
A great seminar for someone just getting started in the social media world!
This presentation was so helpful in understanding how to get the most out of social media!
We found the presentation very informative and extremely valuable
Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.
Very knowledgeable!
A very worthwhile two hours. Jim S.
I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.
References will help me explore on my own at a later date
Everything was very well presented.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Join us for part 1 of this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.
This workshop covers the role of organic social media in your marketing strategy. It is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).
Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.
A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools.
We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
DMAnc.org instructor Andreas Ramos leads this workshop.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!
Covered a great overview of social media marketing, very informative and gives a great base of knowledge.
Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!
A great course for those that are new to the big world of social media.
The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.
Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.
All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.
Very useful and informative.
Helpful insights into social media basics.
Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !
Great details. Very useful information.
This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!
Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.
The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.
This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.
“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”
If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.
Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!
This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!
The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.
Social Media for Marketing with Andreas is the total package for businesses! Thank you!
This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.
I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.
Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.
Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.
Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!
A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!
The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.
Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!
It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.
The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.
A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.
The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.
I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.
Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.
Learned some tips and tricks about social platforms I would have never run into anywhere else.
I would recommend this course as a great start in getting to know more about how to use social media for your business.
I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.
I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.
This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.
I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.
Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!
There were a lot of good tips. Thoroughly enjoyed this informative webinar.
It was an interesting and engaging presentation.
Great general overview of social media for beginners.
Great information! Very useful for our company. Great starting point for your social media marketing campaign.
A great seminar for someone just getting started in the social media world!
This presentation was so helpful in understanding how to get the most out of social media!
We found the presentation very informative and extremely valuable
Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.
Very knowledgeable!
A very worthwhile two hours. Jim S.
I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.
References will help me explore on my own at a later date
Everything was very well presented.