Special Fall Pricing: Regularly, $1,300 is now 50% off—$650. Enroll here.
Marketers tend to fall into four categories when thinking about the process of SEO.
And what about the value of SEO? Most marketers know it’s important, but where does it fall in the spectrum? Are you merely invisible without it, is it the answer to all your search ranking prayers, or does SEO’s value lie somewhere in between?
In this four-module SEO masterclass, you’ll get the knowledge to take away the confusion, the information you need to forge an effective SEO strategy, and the skills to execute on SEO with confidence and results.
Instructor Andreas Ramos will cover the key aspects of SEO that you need to know in 2024 and beyond:
Whether you’re managing landing pages, a small website, a busy ecommerce site, or multinational enterprise sites, what you’ll learn here you can put to work immediately.
Bonus: This Masterclass includes a free copy of Andreas Ramos’ eBook, Prompt Crafting for Digital Marketing.
Description:
The first session starts by looking at how Google selects which pages will appear in search results. You’ll understand how Google sorts and ranks websites and pages. This is entirely new material, based on what we learned from Google’s internal documents and testimony by Google CEO and VPs in the US Department of Justice vs. Google antitrust trial held from October to November 2023 in Washington, D.C., which Google lost in August 2024. We add what it means and how to adapt your SEO work to Google’s systems.
LLM AI, such as ChatGPT, Microsoft Copilot, Google Gemini, Anthropic Claude, Sonnet, and others, can be used for SEO. These AI make it easy to find good keywords, write meta-tags, and do many other SEO tasks… if you write good prompts. By understanding how LLM AI works, you can use it better. We will show how to write advanced prompts so the AI can create replies to you that present your company and goals. These replies also match your target audiences and add USPs, UVPs, and CTAs. We include a 28-page PDF on how to write prompts.
Keyword Research is the foundation of SEO. You’ll see how to use Google tools and AI to find your audience’s keywords to search for your company, products, and services on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You also use keywords for pages, ads, social posts, content marketing, and to make videos.
You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keywords into other languages.
Key Takeaways:
In this class you’ll learn:
Description:
In the second module, we dive into on-page SEO, image SEO, UX/UI SEO, and Speed SEO.
On-page SEO is all about enhancing what your visitors see on your website and pages. By improving site architecture, page design, grammar, text, and visuals, you can directly boost your search rankings. We’ll guide you in utilizing AI tools to elevate your content and image quality, making your site more appealing to users and search engines.
Image SEO looks at issues around image formats (JPG, PNG, WebP, and so on), the kilobyte size of images and how to compress them while keeping high quality, methods to get images to load faster, and other items.
UX/UI SEO (UX = User Experience) and UI (User Interface) look at how to improve the visitor’s experience. The better the website works for visitors, the higher your engagement rate and conversion rate, which are part of Google’s metrics for scoring pages.
Finally, we look at Speed SEO. Studies show visitors prefer faster pages, so this section shows you how to measure the speed of pages and steps to improve page speed.
Next, we delve into the intricacies of technical SEO. This involves tweaking your site’s HTML code to ensure search engines categorize your pages correctly. We cover the essentials of editing HTML meta-tags, page headings, body text, ALT tags, and link texts. To simplify this process, you’ll receive a handy spreadsheet that helps keep your meta-tags within Google’s character limits. Plus, we’ll demonstrate effective methods to test and optimize your meta-tags.
You’ll also learn to use analytics to strategically select pages for SEO enhancement and discover advanced techniques for optimizing images, including editing hidden text. The workshop doesn’t stop there; we’ll explore other technical areas such as canonical tags, HRefLang tags, handling 404-error pages, implementing 301-Redirects, repairing broken internal links, and creating XML sitemaps for pages and images.
Our approach is straightforward and user-friendly. We provide clear, step-by-step instructions with practical examples that you can easily replicate and adapt. This workshop will empower you with knowledge and tools.
Key Takeaways:
In this class you’ll learn:
Description:
Our third workshop looks at off-page SEO, focusing on strategies to enhance your online presence and visibility beyond your website. Off-page SEO is crucial in attracting more visitors and boosting your site’s credibility. We’ll navigate through various techniques, including effective link building, social media engagement, securing links on news sites, link directory registrations, optimizing your Google My Business profile, Wikipedia contributions, and more. These tactics are key to expanding your digital footprint and driving increased traffic to your site.
But that’s not all. This session also delves into the essentials of SEO reporting. Learn how to create insightful SEO reports and analyze visitor data, page performance, rankings, and keywords. We’ll guide you through justifying the ROI of your SEO efforts, equipping you with the knowledge to demonstrate the value of your work.
Additionally, we provide an overview of the most common SEO topics and metrics essential for anyone in the field. We’ll discuss establishing an effective SEO helpdesk to support your organization’s SEO initiatives further, ensuring ongoing support and optimization.
We wrap up the session with a comprehensive SEO tools and resources list. This curated collection will help you stay updated with the latest trends and best practices in SEO and digital marketing, ensuring you remain at the forefront of the industry.
Module three dives into technical SEO. This involves tweaking your site’s HTML code to ensure search engines categorize your pages correctly. We cover the essentials of editing HTML meta-tags, page headings, body text, ALT tags, and link texts. To simplify this process, you’ll receive a handy spreadsheet that helps keep your meta-tags within Google’s character limits. Plus, we’ll demonstrate effective methods to test and optimize your meta-tags.
You’ll also learn to use analytics to strategically select pages for SEO enhancement and discover advanced techniques for optimizing images, including editing hidden text. The workshop doesn’t stop there; we’ll explore other technical areas such as canonical tags and HRefLang tags, handling 404-error pages, implementing 301 redirects, repairing broken internal links, and creating XML sitemaps for pages and images.
Many SEO steps in this module can be enhanced with good AI use. We’ll show you examples, along with the prompts and results, so you can copy them and use them in your work.
Key Takeaways:
In this class you’ll learn:
Off-page SEO covers the changes you can make outside your website that affect your ranking.
Off-page SEO includes social media. You’ll see how to use ChatGPT to write hundreds of audience-specific social media posts in minutes, complete with the tone, emoji, and CTAs.
Description:
Our fourth module looks at off-page SEO. For many years, Google said you can’t improve ranking by making changes outside of your webpages, but it turns out you can. This module focuses on strategies to enhance your online presence and visibility beyond your website. Off-page SEO is crucial in attracting more visitors and boosting your site’s visibility, credibility, and authority. We’ll navigate through various techniques, including effective link building, social media engagement, securing links on news sites, link directory registrations, optimizing your Google My Business profile, and more. These tactics are vital to expanding your digital footprint and driving increased traffic to your site.
But that’s not all. This session also looks at the essentials of SEO reporting. Learn how to create insightful SEO reports and analyze visitor data, page performance, rankings, and keywords. We’ll guide you through justifying the ROI of your SEO efforts, equipping you with the knowledge to demonstrate the value of your work.
Additionally, we provide an overview of the most common SEO topics and metrics essential for anyone in the field. We’ll discuss establishing an effective SEO help desk to further support your organization’s SEO initiatives and ensure ongoing support and optimization.
We add a list of comprehensive SEO tools and resources list. This curated collection will help you stay updated with the latest trends and best practices in SEO and digital marketing, ensuring you remain at the forefront of the industry.
We provide clear, real-world examples and a series of practical, step-by-step tactics tailored to your organization’s website. A key part of the workshop is learning to effectively measure your website’s performance against Google’s speed standards. We’ll guide you through the tools and techniques for this assessment, ensuring you have a clear picture of your site’s speed profile.
Additionally, the workshop includes a wealth of resources: examples, links, and customizable code snippets. These materials are designed for easy application, allowing you to immediately implement changes and see tangible improvements in your website’s loading speed.
We close this module and the course with a brief look at the future of search engines, SEO, and AI.
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
Completely updated for 2024, this course offers fresh insights into Google Search’s workings, especially in light of testimony and documents from the 2023 Google antitrust trial. We emphasize using AI tools to better understand your audience and create web pages that resonate with their interests. This course for every company size, from SMB to enterprise-level SEO, aimed at boosting traffic, enhancing brand awareness, and increasing sales and conversions.
SEO isn’t just about visibility in search engines; its concepts can also be applied to digital advertising across platforms like Google Ads, Facebook, and LinkedIn, as well as media posts, content marketing, and videos to attract more visits, leads, and sales.
Our course is particularly valuable for internal teams who possess an intimate understanding of your organization’s goals, products, and services. Unlike external agencies or consultants, internal teams can communicate these aspects more effectively. This course empowers your internal team to:
Equipping your team with these skills enhances online visibility and ensures a consistent and effective digital marketing strategy across all platforms.”
The Presentations: Live or On-Demand
Download Material:
Who is the Course for?
Marketing managers, digital marketing managers, search marketing managers, webmasters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.
Eye-opening! There’s so much I need to do and check on our eCommerce site!
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
I highly recommend this course for learning the ins and outs of SEO.
Presentation was clear, it would be valuable for those who have no basics of SEO.
Module 1: Keyword Research and AI for SEO.
Friday, Sep 20, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: On-page, Image, UX/UI, and Speed SEO.
Friday, Sep 27, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 3: Technical SEO.
Friday, Oct 4, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 4: Off-Page SEO and SEO ROI Analysis.
Friday, Oct 18, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 1 Only (Pre-recorded): regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All four SEO workshops $1,200 now 45% off—$660. Enroll here.
This is module 1 of a four-module series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four -part series covers:
The first session starts with Keyword Research, which is the foundation of SEO. You’ll see how to use eight free Google tools to find the keywords that your audience uses to search for your company, products, and services both on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You can also use this to write pages, ads, social posts, content marketing, and make videos.
The secret to keyword research is testing. Which keyword works best? There is an easy way to quickly test thousands of keywords to find the ones that work for your website. You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keyword lists for free into other languages.
Finally, we look at how Google selects which pages will appear in search results. You’ll understand what Google wants to see on web pages. Google updated their criteria in December 2022. We cover the key points.
The SEO workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including code for you to copy, paste, edit, and use, along with checklists for your work. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing. You can do the work yourself, or, by understanding it better, manage staff, agencies, or consultants. You can take the courses à la carte individually or purchase the four-course bundle for a significant discount.
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.
Module 1, workshop date and time:
Pre-recorded. Next live workshop coming in Fall 2023.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.
Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in SEO since the mid-90s. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
Testimonials
Interesting insight and actionable tips from an industry expert.
I liked that I came in with some understanding, and that the course started from the beginning and gradually increased in hardness.
This has been a valuable and eye-opening for someone like me who is not in Marketing. I’m excited to take what I’ve learned so far and discuss with our Marketing team to see if they’re doing any of the things that were taught in this session.
With these workshops I feel I will be an even better employee, more informed employee. I am looking forward to using the knowledge!
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
Presentation was clear, it would be valuable for those who have no basics of SEO.
The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.
I highly recommend this course for learning the ins and outs of SEO.
This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: All three SEO workshops for $900 $585. Enroll here.)
(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)
Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.
We cover the four major areas of SEO:
The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.
The SEO course is presented in three workshops.
The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.
Individual live online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals LIVE, Friday, September 23, 2022 (12:00 pm to 2:00 pm PDT).
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
The first session starts with Keyword Research, the basic first step of SEO. You’ll see how to use eight advanced tools to find the keywords that your audience uses to search for your company, products, and services. You’ll also see how to find the keywords that bring traffic to your competitors. You use these keywords and keyword phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more.
Like keyword research, you’ll also see how to find the questions that your audience uses about your company, products, and services. You can use these questions to write pages, ads, social posts, content marketing, and make videos.
The secret to keyword research is testing. Which keyword works best? You test the words to collect data. There is an easy way to quickly test thousands of keywords to find the ones that work for you. You’ll al-so see how to convert all keywords to lower case in one step, sort keywords into categories, make per-mutations of the best keywords, and quickly translate keywords into other languages.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
Presentation was clear, it would be valuable for those who have no basics of SEO.
The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.
I highly recommend this course for learning the ins and outs of SEO.
This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.
I appreciate all of the tools shown and shared so that I can improve the SEO my company’s site – it’s all very actionable.
The SEO workshop I attended was extremely well put together and educational. It’s really nice to have access to a recording of it to refer back to later.
This is a great course to begin your career in SEO marketing. The instructor has real world experience and gives his viewers real life examples on how SEO affects a company’s awareness.
The class was extremely informative. The demonstrator was resourceful and made sure everyone understood the topic before moving on and answered questions clearly.
This workshop prepares you effectively for the fundamentals of SEO. The examples and tools for keyword research and implementation are wonderful and I feel that I will be able to implement them for my clients.
SEO workshop was great – Andreas kept us engaged and spoke in terms which were easy to understand.
This workshop provided a great starting point to SEO efforts.
I thought I knew all the basics of SEO. I was wrong and this workshop not only increased my knowledge, but gave me ideas of how to use learnings from SEO analytics in other digital efforts.
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Very detailed with great, easy-to-use information!
Andreas and Laurie did an excellent job walking through the process of SEO Keyword Analysis from the basics to using free tools to analyze and organize keyword data.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
“It was very comprehensive, and with the presenter’s experience and consistently updating the presentation, I didn’t have any questions!”
Great resource for getting directly to the point on SEO and the best practices in searching and seeing the data to use to help your business.
I appreciate the availability and openness of presenter Andreas Ramos. His experience working with many organizations to improve website functionality make this workshop very practical.
Very helpful and informative Webinar! I was worried two hours would be long, but the time flew bye and I kinda wished we had more time! – SueB
Information was clear, suggested tools and strategies were very helpful. Can’t wait to learn more in the next session.