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AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

Marketing Analytics with ChatGPT Masterclass

December 11, 2024

How to Streamline Analysis, Reporting, and Insights with Chat-GPT

Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.

ENROLL NOW

Winter 2025
Live Online
Starts Feb 25

AI can revolutionize the way you approach marketing analytics, offering unprecedented shortcuts and assistance for data discovery, cleaning, modeling, and more.

In this one-module course, digital analytics expert Jim Sterne will walk you through multiple techniques for using ChatGPT to make campaign data analysis and reporting easier and more useful. You’ll explore:

  • How to get more insights from your ad campaigns, in any medium or channel – whether your campaigns are digital, email, broadcast, or even print and direct mail, you work hard on them, and they all generate data. This course will help you learn how to get the most out of that data, to keep improving with each effort or iteration.
  • Data Visualization and Reporting – create more compelling data stories, automate report generation, and even suggest new ways to visualize complex datasets. That will, in turn, help you to have a bigger impact on stakeholder decision-making.
  • Data Cleaning and Wrangling – streamline preprocessing, identify anomalies, and integrate multiple datasets faster.
  • Exploratory Data Analysis – apply broader analytical thinking, uncover hidden patterns and trends in customer behavior, and generate useful tests.

You’ll be guided through the use of ChatGPT beyond prompt engineering, to enhance your analysis and to drive impactful decisions. With the right tactics, and step-by-step guides, you will add to your AI skill set, and turn ChatGPT into a useful tool for data analytics. At the same time, you’ll join the top tier of AI users, and can use AI to elevate your analytics game and your career.

You’ll Also Learn:

  • More intelligent ways to predict future trends and customer behavior.
  • How to generate reports that shape your data into stories for stakeholders so they can quickly understand and buy into your strategic decisions.
  • Specific techniques for working with list and database inputs and outputs.
  • Better ways to examine datasets.
  • Smarter strategies for developing hypotheses that inform strategic decisions.
  • More cost-effective ways to blend data from multiple sources.
  • The foundational concepts of Large Language Models (LLMs), because understanding how they work will help you understand how you can use them in analytics.
  • What AI systems are good at and what they are not good at (yet) in the context of marketing analysis. Learn how to engage with tools like ChatGPT to refine your analysis processes.

Practical examples and practice tasks will show you how to embed these new skills into your daily workflow and apply them to the challenges you face in your industry and organization. This course takes a hands-on approach, which will give you plenty of opportunities to share your own challenges and objectives, apply solutions that you can put to work immediately, and learn new methods that add up to best practices. By the end of the module, you’ll be crafting better data queries, using ChatGPT to automate routine analytical tasks, creating personas that represent your typical data stakeholder, and more.


How to Convince Your Boss Why You Should Take this Workshop

Here are four compelling reasons your boss will be thrilled you’re taking this course:

  1. Deliver faster, more accurate insights: With ChatGPT, you can streamline your data processing, giving you more time to focus on strategic analysis that drives business results.
  2. Achieve critical KPIs: Whether it’s improving data accuracy, speeding up reporting, or uncovering new growth opportunities, this course will enhance your ability to meet—and exceed—your team’s goals.
  3. Lead the AI revolution: Position yourself as an AI leader in your organization, bringing innovative, data-driven solutions to your company.
  4. Unlock new possibilities for your team: Paving the way for new, transformative strategies.

The Presentation

  • Interactive and Practical: Workshops focus on your real-world digital analytics scenarios.
  • Live Sessions: Ask questions specific to your analytics challenges in real-time.

We will be discussing Chat GPT and to apply the learnings from this course, you will need to have an account you can log into. The free version is fine, but a Plus, Team, or Enterprise account will give you the necessary access for making custom GPTs.

Download Material

  • Video of the presentation with slides and audio, perfect for revisiting key concepts.
  • PDF of the complete presentation.
  • Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.

Who is the course for?

This course is for anyone who is responsible for campaign success, including those who need to review, analyze, report on, and make strategic recommendations about marketing and customer data. This includes marketing executives and managers, digital marketing managers, and analysts.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

  • Next-Level ChatGPT for Marketers Masterclass
  • What Does Generative AI Mean for Marketing Analytics?
  • Creating a Generative AI Adoption Roadmap
  • Care and Feeding of Digital Analysts
  • Introduction to AI for Marketers
  • AI in Marketing, a To-Do List
  • Mastering Marketing Analytics
  • Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn


ENROLL NOW

Winter 2025
Live Online
Starts Feb 25

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

Workshop dates and times:

Winter 2025

1-Module Course
Tuesday, February 25th, 2025.
from 12:00 p.m. to 2:00 p.m. PST.

ENROLL NOW

Winter 2025
Live Online
Starts Feb 25

December 11, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-12-11 12:50:542024-12-17 14:34:22Marketing Analytics with ChatGPT Masterclass
AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

Marketing Campaign Brainstorming with ChatGPT Masterclass

December 11, 2024

Supercharging Your Marketing Campaigns with Brainstorming Powered by AI

Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.

ENROLL NOW

Winter 2025
Live Online
Starts Feb 20

For all its ability to generate massive amounts of content, the real power of ChatGPT is its ability to help you dream up new, creative, out-of-the-box campaign ideas. This course will open your eyes to new ways to harness this creative power, and provide you with a step-by-step guide to how to use it.

Guided by marketing expert Jim Sterne, you’ll learn how to engage ChatGPT beyond basic prompt engineering and apply it to real-world marketing tasks. You’ll learn:

  • Better ways to generate innovative, on-brand campaign ideas that resonate with your audience.
  • Brighter ways to organize your brainstorming sessions, automate idea generation, and execute creative tactics.
  • Shrewder ways to identify and develop campaign concepts for target segments.
  • Sharper ways to measure how good your new good ideas really are.

We’ll start our exploration of ChatGPT by reviewing the foundational concepts of Large Language Models (LLMs), because understanding how they work will help you to recognize how you can leverage them for campaign ideation.

We address what ChatGPT is good at and what it is not good at (yet) when it comes to campaign creation. Jim demonstrates how to converse with ChatGPT to create better campaign briefs, concept outlines, and creative calendars as well as advanced strategies for creative problem-solving in campaign development. You will walk away with the knowledge and tools to transform your campaign ideation and concept development processes.

We will be using Chat GPT 4.0. You will need to have an account you can log into. The free version is fine, but if you have a Plus, Team, or Enterprise plan, you can also practice making custom GPTs.

What You’ll Learn In This Course:

  • Getting ChatGPT to be your campaign brainstorming companion.
  • Using ChatGPT to maintain brand voice and campaign consistency.
  • Working with ChatGPT as a creative director and a strategic advisor.
  • Experimenting with campaign tasks on your desk right now.
  • Create campaign concept outlines for your next major marketing initiative.
  • Create Custom GPT’s (agents) to automate specific campaign ideation tasks.

You’ll be able to apply your new creative powers to the campaign automation, creativity, and problem-solving challenges you face.

Note: This one-module masterclasses focuses on using ChatGPT for campaign ideation and concept development. It does not cover the technical aspects of campaign execution or media buying.


How to Convince Your Boss Why You Should Take this Workshop

Here are three reasons your boss will be glad you’re taking this course:

  1. You’ll create more innovative campaigns, faster. By streamlining your campaign brainstorming process, you’ll be able to produce more groundbreaking concepts in less time.
  2. You’ll be better at achieving campaign KPIs. Increase brand awareness, improve engagement rates, or boost conversions through campaigns.
  3. You’ll be able to take an AI leadership role. This is a brand-new way to use digital technology in campaign development—and you can bring these new-found superpowers to the rest of your organization.

The Presentation

This is a hands-on session that mixes show-and-tell and testing, with a heavy emphasis on answering your questions. This is a wholly interactive, hands-on session so you will not just learn, but get a feel for the power of using ChatGPT on campaign creation. You will start to apply what you learn to your campaign development job during this module. We’ll share pains and personal best practices. The emphasis is on experimentation and learning in a collaborative setting.

  • Workshops are hands-on and practical, focusing on real-world campaign development scenarios.
  • The workshops are live so that you can ask questions specific to your campaign challenges.
  • Step-by-step instructions with links to relevant campaign ideation tools and resources.
  • You don’t just learn about these techniques — you try them, with expert guidance on applying them to your unique campaign needs.

Download Material

  • Video of the presentation with slides and audio, perfect for revisiting key concepts.
  • PDF of the complete presentation.
  • Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.

Who is the course for?

This course is invaluable for marketing, digital marketing, advertising, e-commerce or social media managers, creative directors, or anyone responsible for:

  • Campaign Strategy: identifying trends, analyzing competitor campaigns, and generating unique campaign ideas that align with your brand voice and audience preferences.
  • Concept Development: creating campaign themes, taglines, and storylines, exploring a wide range of tones, styles, and approaches.
  • Creative Optimization: improving audience targeting and develop ways to make your campaigns more engaging and shareable

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

  • Next-Level ChatGPT for Marketers Masterclass
  • What Does Generative AI Mean for Marketing Analytics?
  • Creating a Generative AI Adoption Roadmap
  • Care and Feeding of Digital Analysts
  • Introduction to AI for Marketers
  • AI in Marketing, a To-Do List
  • Mastering Marketing Analytics
  • Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn


ENROLL NOW

Winter 2025
Live Online
Starts Feb 20

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

Workshop dates and times:

Winter 2025

1-Module Course
Thursday, February 20th, 2025.
from 12:00 p.m. to 2:00 p.m. PST.

ENROLL NOW

Winter 2025
Live Online
Starts Feb 20

December 11, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-12-11 11:41:342024-12-11 15:43:30Marketing Campaign Brainstorming with ChatGPT Masterclass
AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

ChatGPT Masterclass for Content Marketing Professionals

December 11, 2024

Practical Magic: Elevating Your Content with AI-Powered Insights

Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.

ENROLL NOW

Winter 2025
Live Online
Starts Jan 30

If you know how to make it sing and dance, ChatGPT can speed the process of creating compelling text-based content, including blog posts, social media updates, email campaigns, eBooks, web pages, newsletters, and more. For content marketing professionals under pressure to produce more with fewer resources, that power can be a godsend.

With the tools, tactics, and step-by-step guidance in this one-module course, you’ll learn how to do prompt engineering RIGHT for your role, turning ChatGPT into the useful content-creation partner you need to keep up with your content schedules and reduce your workload.

You’ll learn:

  • Better ways to generate engaging, SEO-friendly content that resonates with your audience.
  • Smarter ways to organize your content calendar, automate processes, and execute tactics.
  • More cost-effective ways to reach your content marketing goals.
  • More precise ways to identify and cater to your target audiences.
  • How to identify trends, analyze competitor content, and generate content that aligns with your brand voice and audience preferences.
  • How to generate content in a wide range of tones, styles, and formats.

Your instructor, marketing expert Jim Sterne, starts with an introduction to ChatGPT tailored for content marketers. Jim demonstrates how to converse with ChatGPT to create better content briefs, blog posts, social media calendars, and advanced strategies for creative problem-solving in content marketing. You will be equipped with the knowledge and tools to transform your content creation and optimization processes.

We will be using Chat GPT 4.0. You will need to have an account you can log into. The free version is fine, but a Plus, Team, or Enterprise will give you the necessary access to make custom GPTs.

What You’ll Learn:

  • An understanding of LLM’s, and how to benefit from their potential.
  • Bending ChatGPT to your content marketing will.
  • Using ChatGPT to maintain brand voice and style consistency.
  • Using ChatGPT to make GPTs, which are AI assistants that can automate mundane content tasks.
  • Experimenting with content tasks on your desk right now.
  • Have ChatGPT create a content calendar for your next month of blog posts.
  • Hands-on, in-class exercises to cement your new-found superpowers.

This hands-on session mixes show-and-tell and testing, with a heavy emphasis on answering your questions. This is a wholly interactive, hands-on session, so you will not just learn but get a feel for the power of collaborating with ChatGPT on content creation. During this module, you will start applying what you learn to your content marketing job.


How to Convince Your Boss Why You Should Take this Workshop

Here are four reasons your boss will be glad you’re taking this course:

  1. You’ll create more engaging content, faster. Learning to use ChatGPT effectively means you can use it to streamline your content creation process—so you can produce more high-quality content in less time.
  2. You’ll be better positioned to achieve content KPIs. Whether your boss is focused on increasing organic traffic, improving engagement rates, or boosting conversions through content, explain how this course can enhance your ability to help them achieve their departmental goals—and earn their bonus.
  3. You can take an AI leadership role among your content team. This is a brand-new way to use digital technology in content marketing—and you can be the one to bring your new-found superpowers to the rest of your organization.
  4. Plant the Seeds of Content Disruption. ChatGPT is a new tool that can be used in innovative ways for content creation. Those ways might even include disrupting whole industries through revolutionary content strategies. Your company could be one of the ones that comes out ahead.

The Presentations

  • This hands-on and practical course focuses on real-world content marketing scenarios.
  • This course is live so you can ask questions about your content challenges.
  • Step-by-step instructions with links to relevant content marketing tools and resources.
  • You don’t just learn about these techniques — you try them with expert guidance on applying them to your unique content needs.

Download Material

  • Video of the presentation with slides and audio, perfect for revisiting key concepts.
  • PDF of the complete presentation.
  • Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.

Who is the course for?

  • Content creators and producers.
  • Social media managers.
  • Marketing managers and coordinators.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

  • Next-Level ChatGPT for Marketers Masterclass
  • What Does Generative AI Mean for Marketing Analytics?
  • Creating a Generative AI Adoption Roadmap
  • Care and Feeding of Digital Analysts
  • Introduction to AI for Marketers
  • AI in Marketing, a To-Do List
  • Mastering Marketing Analytics
  • Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn


ENROLL NOW

Winter 2025
Live Online
Starts Jan 30

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

Workshop dates and times:

Winter 2025

1-Module Course
Thursday, January 30th, 2025.
from 12:00 p.m. to 2:00 p.m. PST.

ENROLL NOW

Winter 2025
Live Online
Starts Jan 30

December 11, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-12-11 10:04:542024-12-17 15:31:08ChatGPT Masterclass for Content Marketing Professionals
AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

Advanced ChatGPT for Marketers Masterclass

December 09, 2024

Advanced Prompting for Genuinely Useful Results

Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.

ENROLL NOW

Winter 2025
Live Online
Starts Feb 04

The promise of ChatGPT is that it can quickly help users create something new: images and text, content, plans, ideas and solutions. That capability would be a huge and welcome boon for busy marketing professionals. Yet ChatGPT often produces such disappointing results that it’s easy to wonder what all the fuss is about. It’s especially challenging if you’re in an organization with an expectation or mandate that you incorporate AI into your work.

But with the right mindset, tactics, and step-by-step guides, you can experience ChatGPT as the useful power tool it can be. This unique course is designed to address exactly your needs as a professional marketer. It will teach you how to do advanced prompt engineering RIGHT for your role. In fact, this unique course will put you in the top tier of ChatGPT users, leveraging it to put you way ahead in marketing and your career. You’ll learn:

  • Better ways to generate awareness, leads, and higher lifetime value customers
  • Brighter ways to organize resources, automate processes, and execute tactics
  • Shrewder ways to analyze data
  • Smarter ways to manage people
  • More cost-effective ways to reach your organizational goals

What You’ll Learn In This Course

In this one-module course, marketing expert Jim Sterne introduces you to ChatGPT in a way that makes sense historically, professionally, and personally. You’ll learn how ChatGPT can be applied across the board, no matter if you are responsible for:

  • Digital Marketing. ChatGPT can contribute to digital marketing with SEO optimization, personalized content generation, and automated ad creation and testing. It can also help your team develop new twists on website content and user experience and dream up new, engaging social media messaging.
  • Campaign Management. ChatGPT campaign planning and optimization tools can help develop more effective and efficient marketing campaigns with real-time adjustments and performance tracking.
  • Creative Ideation. As a collaborative partner, ChatGPT can inspire broader creative brainstorming, helping you explore a wide range of product positioning, creative concepts, messaging, and graphics.
  • Market Research. ChatGPT can streamline data collection, analysis, and interpretation allowing marketers to gain deeper insights into customer behavior, preferences, and market trends faster than ever.

This course is the introduction to ChatGPT you didn’t know you needed. We’ll start by reviewing the foundational concepts of Large Language Models (LLMs), because understanding how they work leads the way to appreciating how they can be leveraged. We address what ChatGPT is good at and what it is not good at (yet). Jim demonstrates how to converse with ChatGPT to create better project plans, blog posts, and emails as well as advanced strategies for creative problem-solving. You will be equipped with the knowledge and tools to leverage LLMs to transform your critical thinking and creative processes.

We will be using Chat GPT 4.0. You will need to have an account you can log into. The paid version is preferred.

Key Takeaways

  • Bending ChatGPT to your will.
  • Using ChatGPT Memory.
  • Using ChatGPT Custom Instructions.
  • Using ChatGPT to make GPTs: AI assistants to do mundane tasks.
  • Working with ChatGPT as a mentor and a career guidance counselor.
  • Experimenting with tasks on your desk right now.
  • Creating personas representing your company’s central customer.
  • Using ChatGPT to improve your use of ChatGPT.
  • Your personal step-by-step ingenuity procedure.

This is a hands-on session that mixes show-and-tell, testing, and adding to a collective workbook for future reference. This is a wholly interactive, hands-on session so you will not just learn, but get a feel for the power of collaborating with ChatGPT. You will start to apply what you learn to your job during this course.


How to Convince Your Boss Why You Should Take this Workshop

Here are four reasons your boss will be glad you’re taking this course:

  1. You’ll get more done. Learning how to use ChatGPT effectively means you can use it to do 25% of your work for you–so you can get more done.
  2. You’ll be better positioned to achieve their favorite KPI. Whether your boss is focused on raising revenue, lowering costs, or some other major KPI, explain how this course can boost your ability to help them achieve their departmental goals – and earn their bonus.
  3. You can take an AI leadership role among your colleagues. This is a brand-new way to use digital technology—and you can be the one to bring your new-found superpowers to the rest of your organization.
  4. Plant the Seeds of Category Disruption. ChatGPT is a new tool that can be used in new ways. Those ways might even include disrupting whole industries. Your company could be one of the ones that comes out ahead.

The Presentations

  • Workshops are hands-on and practical.
  • The workshops are live so that you can ask questions.
  • Step-by-step instructions with links.
  • illustrations included throughout.
  • You don’t just learn about these techniques – you try them, with expert guidance.

Download Material

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.

Who is the course for?

Professional marketers who want to experience ChatGPT as the useful power tool it can be.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

  • Next-Level ChatGPT for Marketers Masterclass
  • What Does Generative AI Mean for Marketing Analytics?
  • Creating a Generative AI Adoption Roadmap
  • Care and Feeding of Digital Analysts
  • Introduction to AI for Marketers
  • AI in Marketing, a To-Do List
  • Mastering Marketing Analytics
  • Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn


ENROLL NOW

Winter 2025
Live Online
Starts Feb 04

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

Workshop dates and times:

Winter 2025

1-Module Course
Tuesday, February 4th, 2025.
from 12:00 p.m. to 2:00 p.m. PST.

ENROLL NOW

Winter 2025
Live Online
Starts Feb 04

December 9, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-12-09 16:46:392024-12-11 10:26:27Advanced ChatGPT for Marketers Masterclass
AI for Digital Marketing, Content Marketing, Digital Marketing

AI for Consumer Intelligence Masterclass: More Insights, New Approaches for Engagement

October 18, 2024

Unlock Profitable Connections while Making Customers Feel Understood, Respected, and Valued

Special Winter Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Note: The December 2024 3-module series has been rescheduled to March 2025.

ENROLL NOW

Winter 2025
Live Online
Mod 1: Mar 3
Mod 2: Mar 10
Mod 3: Mar 17

ENROLL NOW

Summer 2025
Live Online
Mod 1: Jun 13
Mod 2: Jun 16
Mod 3: Jun 18

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

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The paradox of marketing in the 21st century is that while people haven’t changed—we’re still driven by the same wants, needs, and psychology as ever—technology and how customers interact with it has dramatically altered the buyer’s journey. If that shift hasn’t exactly upended the sales funnel, it’s added some interesting twists, turns, challenges, and opportunities.

This one-of-a-kind, three-module course teaches you how to leverage AI to combine the human need for connection, emotion, and understanding with innovative tools and today’s marketing platforms. You’ll learn innovative ways to meet new customer expectations and close sales. Instructor Jonathan Gabay will show you how to:

  • Think strategically about your digital marketing campaigns.
  • Understand why consumers trust and stay loyal to your online brand.
  • Take your marketing communications to the next level of excellence, with richer content that genuinely connects with customers.
  • Leverage AI to drive deeper consumer engagement and outshine the competition.

Immediate Impact, Exceptional Value

Each module is packed with hands-on, step-by-step lessons ready to transform your campaigns on the spot. With personalized feedback tailored to your specific challenges, you’ll get the insights you need to stay ahead.

Interactive, Hands-On Learning

  • Live Engagement: Connect with Jonathan live, ask questions, and get personalized solutions for your marketing needs.
  • Flexible Access: Can’t make a live session? Gain full access to recordings, workbooks, and extra materials—on your own time.
  • Clear Action Plans: Walk away with real-world AI strategies you can apply immediately, with easy-to-follow guidance and examples.

Even if you understand prompt engineering and the general principles of AI for marketing, now it’s time to harness AI to consider consumer insights that convert, whether you’re in retail, tech, finance, or any sector where loyalty and results matter.

Module 1: Mastering AI-Driven Marketing with Proven Behavioral Strategies.

In Module 1, you’ll explore how timeless psychological principles intersect with cutting-edge, AI-driven digital marketing strategies. We’ll examine how core behavioral concepts apply to today’s digital landscape, enabling marketers to tap into consumer behavior at a deeper level. By understanding this consumer behavioral data, you can enhance campaigns to drive impactful consumer decisions more accurately, creating emotional connections that boost engagement and conversions.

Key Takeaways:

  • Classical Behavioral Principles: Learn how foundational concepts influence consumer behavior in a digital context.
  • Neural Networks for Predictive Modelling: Understand how AI systems use consumer data to predict behavioral patterns, ensuring more accurate targeting.
  • Neuromarketing Analytics: Explore how AI leverages brain activity data to enhance content that triggers the right emotional and subconscious responses.
  • AI-Driven Behavioral Profiling: Learn how AI segments consumers based on behavior patterns and consumer profiles to optimize messaging.
  • Emotional Triggers and Subconscious Consumer Reactions: Gain insights into how AI analyses and uses emotional triggers to create more profound marketing experiences.

Key Insights:

  • Apply Classic Psychology: Grasp how foundational consumer behavior principles play a critical role in modern digital marketing.
  • Scale with AI: Automate and scale psychological insights for personalized campaigns that resonate emotionally.
  • Optimize Emotional Triggers: Analyze emotional responses and design marketing content that hits the right emotional chords.
  • Leverage Consumer Behavior Data: Design more emotionally intelligent campaigns.
  • Prompt Smarter: Generate better AI results with smarter prompts and sharper thinking.

Module 2: Unstoppable Marketing with Proven Insights.

In Module 2, You’ll discover how to create marketing campaigns that connect with your audience on an emotional level. You’ll move beyond surface-level targeting and develop campaigns that truly resonate with individual consumers.

You’ll learn the power of advanced emotional segmentation and generate content that leverages emotional targeting techniques. By strengthening your understanding of consumers’ deeper needs, your campaigns will hit the right notes at the right time, driving both engagement and profitability. You’ll also explore the potential of neuromarketing.


Key Concepts:

  • Intelligent Content: Use critical thinking to generate more compelling content.
  • Psychology of Personalization and Emotional Triggers: Learn how tailored messaging influences consumer emotions and behavior.
  • Crafting Effective Prompts: Develop more focused prompts to generate compelling, conversational responses.
  • Neuromarketing’s Impact: Understand how neuromarketing shapes consumer perceptions.

Key Takeaways:

  • More Focused Content: Craft AI-driven content that significantly boosts engagement and ROI.
  • Advanced Segmentation: Customize messaging for diverse customer profiles.
  • Boost Profitability: Leverage value-added marketing strategies to substantially enhance campaign success.
  • Emotional Connection: Understand the science behind how consumer-focused campaigns connect on a personal and emotional level.

Module 3: Amplifying Engagement and Loyalty by Overcoming Cognitive Biases.

In this module, you’ll explore how you can use your new understanding of consumer behavior and cognitive biases to create immersive experiences that keep your audience coming back.

You’ll tackle confirmation bias, anchoring, loss aversion, and other biases, making your strategies more engaging, fair, and balanced. This approach will strengthen loyalty and drive long-term profitability.

Finally, you’ll have the chance to discuss how your organization plans to implement AI-driven consumer behavior insights in future campaigns ethically.


Key Concepts:

  • AI-Powered Gamification with Bias Mitigation: Utilize interactive elements like progression, challenges, and rewards to motivate users while addressing biases such as the endowment effect (overvaluing what one owns) and scarcity bias (responding more to limited availability).
  • Real-Time Emotional AI Tracking: Tap into emotional states and adapt experiences in real time, accounting for cognitive biases like the availability heuristic (relying on immediate examples) or optimism bias (believing bad things are less likely to happen).
  • Designing Rewards and Challenges to Counter Biases: Create rewards and challenges that stimulate positive emotional responses while counteracting biases like loss aversion (the tendency to avoid losses over seeking gains), ensuring more balanced user decisions.
  • AI-Driven Feedback and Cognitive Bias Insights: Analyze user interactions to refine engagement strategies and detect and address biases like anchoring (relying heavily on the first piece of information encountered) and confirmation bias (favoring information that confirms existing beliefs).

Key Takeaways:

  • Boost Engagement by Mitigating Biases: Design highly engaging interactions while minimizing the influence of buyer fatigue and mistrust.
  • Real-Time Emotional Tracking: Detect consumer behavioral pattern-driven decisions by designing adaptive experiences that enhance fairness and engagement.
  • Increase Satisfaction Through Bias-Aware Gamification: Craft game-based rewards and challenges that trigger dopamine responses while neutralizing biases that skew authentic user responses.
  • Optimize and Reduce Bias Continuously: Implement AI-powered feedback loops that optimize user experiences and highlight and reduce the effects of unconscious biases, ensuring more authentic and data-driven engagement.
  • Build Long-Term Loyalty with Bias-Aware Strategies: Develop long-term engagement and loyalty strategies that ensure users’ experiences are engaging and profitable.
  • Ethical AI in Marketing: Implement ways to responsibly build consumer trust.

How to Convince Your Boss Why You Should Take this Class:

  • It’s a unique take on customer engagement that’s not available anywhere else.
  • It “connects the dots” between consumers’ emotional needs and their expectations of the buying experience in the 21st century.
  • It provides new insights about using AI and customer understanding to close sales, build loyalty, and create a memorable brand.
  • It teaches you how to use tools like gamification to build customer engagement.
  • You’ll have new, strategic ways to rise above the competition.

The Presentations:

  • The workshop is hands-on and interactive.
  • Connect with Jonathan live, ask questions, and get personalized solutions for your marketing needs.
  • Can’t make a live session? Gain full access to recordings, workbooks, and extra materials—on your own time.
  • Walk away with a clear action plan, with real-world AI strategies you can apply immediately and easy-to-follow guidance and examples.

Download Material:

  • Video of the presentation, with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

Marketing directors and managers, online marketers, content creators, copywriters, creative directors, and anyone else responsible for the success of marketing programs that drive sales.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


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Winter 2025
Live Online
Mod 1: Mar 3
Mod 2: Mar 10
Mod 3: Mar 17

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Summer 2025
Live Online
Mod 1: Jun 13
Mod 2: Jun 16
Mod 3: Jun 18

Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.

Danielle Di PentimaCorporate Communications Writer, iConectiv, LLC

If you need a place to start with scriptwriting, this is a great jumping off point!

Cory BartonDigitial Media Manager, Cardinal Logistics

This workshop was great! It was super engaging and my interest in how AI can be used in videomaking has peaked.

Caroline SuozziMarketing Communications Associate, Arch Insurance

Workshop dates and times:

WINTER

Module 1: Mastering AI-Driven Marketing with Proven Behavioral Strategies.
Monday, March 3, 2025
from 9:00 a.m. to 11:00 a.m. PDT

Module 2: Unstoppable Marketing with Proven Insights.
Monday, March 10, 2025
from 9:00 a.m. to 11:00 a.m. PDT

Module 3: Amplifying Engagement and Loyalty by Overcoming Cognitive Biases.
Monday, March 17, 2025
from 9:00 a.m. to 11:00 a.m. PDT.

ENROLL NOW

Winter 2025
Live Online
Mod 1: Mar 3
Mod 2: Mar 10
Mod 3: Mar 17

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Summer 2025
Live Online
Mod 1: Jun 13
Mod 2: Jun 16
Mod 3: Jun 18

October 18, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-10-18 16:42:412024-12-02 22:14:16AI for Consumer Intelligence Masterclass: More Insights, New Approaches for Engagement
B2B Marketing, Digital Marketing, Organic & Paid Social Media

Quick Workshop: LinkedIn Profile Optimization for Job-Seekers

August 14, 2024

Unlock Your Career Potential with LinkedIn Profile Optimization

Special Winter Pricing: Regularly $250 is now 50% off—$125. Enroll here.
Note: This course has been rescheduled from December 6, 2024, to January 22, 2025.

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Winter 2025
Live Online
Jan 22

BUY NOW

Prerecorded
Online

If you’re seeking to make the most of your career opportunities, there’s no question that you need an effective presence on LinkedIn. But that’s easier said than done—unless you know the secrets behind the algorithm that can raise your visibility with the employers, recruiters, and colleagues you most want to attract.

In this one-module, two-hour workshop, you’ll learn all the steps, tricks, and details you need to boost your LinkedIn score, rise to the top of search results, and confidently navigate LinkedIn’s vast sea of connections and opportunities.

We’ll show you how to improve your profile, section by section, to showcase your unique value, and explore LinkedIn’s many little-known tools to help you find your dream job. From seeing how you compare to other applicants to setting up one-click apply buttons, we’ll arm you with the knowledge to make your job search easier, less stressful, and more effective. And we’ll explain how you can leverage AI to simplify and improve your LinkedIn efforts.

New this year:

  • Special sections for those looking to change careers, for those re-entering the workforce after a break, for freelancers, consultants, and other indie professionals, and for students. You’ll learn how to showcase the value of your experiences, highlight transferable skills, connect with professionals, join relevant associations and groups, and even find social connections based on shared interests.
  • New tips to keep you at the forefront of LinkedIn optimization trends.

At the end of this workshop, you’ll have a clear idea of the path ahead and the steps you can take immediately to improve your prospects.

The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands to use the platform to get the jobs they want. His experience includes exclusive tips and strategies you won’t find anywhere else.

Key Takeaways:

In this workshop, you’ll learn how to:

  • Master the LinkedIn algorithm.
    • See your secret LinkedIn score and how to improve it. You can track your progress as you see it rise.
    • Expand your network strategically with LinkedIn’s powerful but little-known tools. For example, we’ll show you how to use LinkedIn Sales Navigator to identify the best connections among LinkedIn’s one billion users.
    • Stay up to date with LinkedIn’s latest posting guidelines.
  • Edit your profile for maximum impact.
    • Craft a compelling headline.
    • How to use AI to improve your profile photo.
    • Harness AI to improve your profile description and write engaging posts.
    • See what others see when they view your profile.
    • Add eye-catching features to your profile, like custom banners tailored to your role.
    • Tailor your profile for career changes, and present yourself as a strong candidate in your new field.
    • See a list of additional sections that you can add to your profile.
    • We also include a list of 97 soft skills that you can add to your profile.
  • Make it easier to find and apply for jobs.
    • Find your ideal work environment, whether that’s on-site, remote, flexible, or in an organization that aligns with your values.
    • See how you compare with other applicants.
    • Set up a one-click job application.
    • Understand the recruiter’s perspective: gain insights into how recruiters use LinkedIn to filter and review candidates.
  • Position yourself for the career change you want.
    • Reframe career breaks to showcase the value of your experiences and reenter the workforce with confidence.
    • Build your visibility as a student within your desired industry.

How to Convince Your Boss You Should Take This Class

One of the main benefits of having a strong personal brand on LinkedIn is increased visibility and credibility. When employees have a well-crafted LinkedIn profile, they are more likely to be found by potential customers and partners. That is the value to your boss.  But frankly, this course is a gift you should give yourself to enhance your career.

Who is the course for?

  • For marketers or anyone in any field looking to change careers.
  • For executives to entry-level individuals.
  • For those re-entering the workforce after a break, for freelancers, consultants, and other indie professionals, and for students.
  • You’ll learn how to showcase the value of your experiences, highlight transferable skills, connect with professionals, join relevant associations and groups, and even find social connections based on shared interests.
  • Did you know that:
    • 98% of Fortune 500 companies use LinkedIn to find talent 🏢
    • 35% of small companies rely on LinkedIn for hiring 🏪
    • 94% of internal and external recruiters use LinkedIn to source candidates 🕵️‍♀️
    • 89% of hires are based on LinkedIn profiles 🤝
    • LinkedIn is a basic part of job hunting. This course shows you how to use LinkedIn for your career.

Download Material:

  • Copy of our 22-page PDF on how to do LinkedIn profile optimization (LPO) for your profile. It includes step-by-step illustrations, descriptions, explanations, and examples.
  • Copy of the course video. You can listen to the complete video presentation with audio as often as you like.
  • PDF of the PowerPoint slides presentation.

The Presentations:

  • The two-hour workshop is hands-on and practical.
  • The workshop is live so you can ask your questions during the presentation.
  • Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded. You can watch on your own schedule.
  • If you have questions after the workshop, you’re welcome to email the instructor.

The Presenter:

Andreas Ramos

Andreas Ramos head shot












Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

  • Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
  • Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
  • Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
  • Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
  • Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
  • In Palo Alto since 1992.
  • Master’s degree from Universität Heidelberg, Germany.
  • Website is https://andreas.com (online since 1994).
  • Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
  • Contact Andreas at [email protected].

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Winter 2025
Live Online
Jan 22

BUY NOW

Prerecorded
Online

Packed with information. Very informative!

Jennifer FowlerMarketing Manager, EDGE Industrial Technologies

Workshop dates and times:

WINTER

LinkedIn Profile Optimization for Job-Seekers
Wednesday, January 22, 2025.
from 12:00 p.m. to 2:00 p.m. PST.

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Winter 2025
Live Online
Jan 22

BUY NOW

Prerecorded
Online

August 14, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-08-14 11:19:082024-12-05 20:20:11Quick Workshop: LinkedIn Profile Optimization for Job-Seekers
Digital Marketing, Organic & Paid Social Media

Advanced Facebook & Instagram (Meta) Advertising Masterclass

August 13, 2024

Take Your Campaigns to the Next Level with Winning Strategies & the Latest Techniques

Special Winter Pricing: Regularly $900 is now 50% off—$450. Enroll Here (Live Online).

Special Spring Pricing: Regularly $900 is now 50% off—$450. Enroll Here (Live Online).

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Winter 2025
Live Online
Mod 1: Jan 29
Mod 2: Feb 05

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 16
Mod 2: Apr 30

BUY NOW!

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Once you’ve had some experience advertising on Facebook and Instagram, you’re ready to take advantage of the advanced tools available on the Meta platform to elevate your campaigns far beyond what you’re doing now. In this two-module course, you’ll learn to create campaigns more precisely targeting audiences and measuring results, more sophistication in creative strategy and optimization, and better insights to inform your decision-making. When you’re finished, you’ll understand the tools and techniques you need to refine your campaigns, scale campaigns effectively, and continually amplify your results.

This Advanced Course in Facebook & Instagram (Meta) Advertising is designed and taught by leading social media strategist and Certified Meta Trainer Kineta Kelsall, exactly to address the goals of experienced Meta advertisers like you. She’ll lead you through the tips, techniques, and details that will further develop your mastery of the medium.

In Module 1, you’ll get an update on changes to the platform and advanced strategies for planning and setting up campaigns. In Module 2, we’ll take a deep, detailed, and exciting dive into creative strategy, measurement, an optimization that can take your campaigns to another level of success.

New to Meta advertising? Need to know the basics of setting up a campaign and navigating the interface? Take a look at the companion course, Facebook & Instagram Advertising Fundamentals.

Module 1: Advanced Campaign Planning and Strategy

Description:

In this module, we will focus on advanced strategies for planning and setting up paid campaigns. You’ll learn tools and techniques to gather data and insights that inform your decision-making process. This module will cover selecting the right components, including buying type, objectives, bidding strategies, budgets, placements, and audience targeting. We’ll also explore relevant tracking and performance integrations, as well as how to leverage Meta’s AI functions to drive long-term business success.

Key Takeaways

  • The evolution of Meta advertising (AI, privacy considerations, and partnership ads).
  • Effective planning of paid campaigns:
    • Buying types—Auction vs. Reservation.
    • Choosing the right objectives and performance controls for your campaigns.
    • Understanding and implementing Advantage+ shopping campaigns—what they are and when to use them, including best practices.
    • Utilizing tools and AI for budget forecasting and creative strategy.
    • Campaign structure considerations (volume of campaigns vs. Ad Sets vs. Ads).
    • Determining appropriate bid strategies for campaigns.
    • How to forecast budgets for successful campaigns and Advantage + budget considerations.
    • Building target audiences that convert and when to use them (broad, custom, and lookalike audiences).
    • How to combat audience overlap with layering.
    • Selecting appropriate placements and what to consider.
    • Brand Safety considerations and when to use them.
  • Events Manager tracking integration (Pixel, CAPI, and building custom conversions).

Module 2: Creative Strategy, Measurement, and Optimization.

Description:

The second module dives into creative strategy, measurement, and optimization, ensuring you can scale your campaigns effectively. We will share best-in-class case studies and teach you essential techniques and considerations for proven successful campaigns.


Key Takeaways

In this class you’ll learn:

  • Creative 101: Building creative assets (images, text, and video) that convert viewers to buyers.
  • Choosing formats for different objectives (images, video, carousels, collections).
  • Flexible ad formats—what they are and how to use them.
  • Best practices for writing copy.
  • Knowing when to incorporate AI, and tips for using it.
  • Building effective reports and creating rules for your paid campaigns.
    • Exporting and understanding reports, including different breakdowns, to gain actionable insights.
    • Understanding attribution views in Meta ads.
    • Creating a ‘Google Traffic’ metric for insightful Meta ads reporting.
    • Identifying and tracking metrics that matter (jargon debunking).
    • Optimization techniques to drive results.
      • Managing watch-outs, such as learning phase, frequency, spend, and ad fatigue.
    • Driving optimization with Machine Learning.
    • Full-funnel case studies across different sectors.
    • Embracing creative enhancements.
    • Leveraging Lead Gen features.
    • When to use A/B testing and Meta Measurement solutions.
    • Applying lessons learned to your own advertising strategies for optimal results.
    • Ensuring compliance and adherence to Meta’s advertising policies.

How to Convince Your Boss Why You Should Take this Workshop

This course is led by an experienced practitioner who not only advises and manages campaigns for a diverse range of clients but also excels in training professionals like you. You’ll gain access to a robust set of tools and best practices derived from extensive testing, Meta’s recommendations, and insights from top industry thought leaders. The content is packed with valuable information to keep you ahead of the curve and is continuously updated to reflect the latest platform changes. This training will equip you with the most current strategies and techniques to drive success in your campaigns.

  • The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples.

The Presentations

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples.

Download Material

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

This course is for anyone who wants to learn how to leverage Meta’s AI functions to drive long-term business success.

.

The Presenter

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.


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Winter 2025
Live Online
Mod 1: Jan 29
Mod 2: Feb 5

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 16
Mod 2: Apr 30

BUY NOW!

Prerecorded
Online

This presentation was very relatable and actionable, and the presenter addressing attendees’ input and questions made it interactive. It’s a great master class.

Krystal DredgeMarketing Director, AvL Technologies

Workshop dates and times:

WINTER

Module 1: Advanced Campaign Planning and Strategy.
Wednesday, January 29, 2025.
9:00 AM to 11:00 AM PST.

Module 2: Creative Strategy, Measurement, and Optimization.
Wednesday, February 5, 2025.
9:00 AM to 11:00 AM PST.

SPRING

Module 1: Advanced Campaign Planning and Strategy.
Wednesday, April 16, 2025.
9:00 AM to 11:00 AM PDT.

Module 2: Creative Strategy, Measurement, and Optimization.
Wednesday, April 30, 2025.
9:00 AM to 11:00 AM PDT.

ENROLL NOW

Winter 2025
Live Online
Mod 1: Jan 29
Mod 2: Feb 05

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Spring 2025
Live Online
Mod 1: Apr 16
Mod 2: Apr 30

BUY NOW!

Prerecorded
Online

August 13, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-08-13 15:29:442024-12-18 13:24:49Advanced Facebook & Instagram (Meta) Advertising Masterclass
Digital Marketing, Organic & Paid Social Media

Facebook & Instagram (Meta) Advertising Fundamentals

August 13, 2024

Your Step-by-Step Guide from Campaign Setup to Launch

Special Winter 2025 Pricing: Regularly $500 is now 50% off—$250. Enroll Here (Live Online).

Special Spring 2025 Pricing: Regularly $500 is now 50% off—$250. Enroll Here (Live Online).

ENROLL NOW

Winter 2025
Live Online
Jan 22

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Spring 2025
Live Online
Apr 09

BUY NOW!

Prerecorded
Online

Why Take This Course?

If you’re new to advertising on Facebook and Instagram, this course is the best and most useful introduction offered anywhere. If you’ve experimented with Meta advertising in the past but felt you never got past the basics, this one-module course will instantly ramp up your confidence and skill level.

Facebook and Instagram (Meta) Fundamentals, a one-module course, replaces hours of muddling through on your own with clear, step-by-step guidance. Social media ad strategist and Meta Certified Trainer Kineta Kelsall will take you from the very beginning—navigating the Ads Manager interface—through setting up ad campaigns, budgeting and scheduling, targeting audiences, understanding ad formats, and finally, launching your campaign. A recorded class is available if you can’t attend the live presentation, but we encourage you to attend live if you can so you can ask questions.

As with all DMAnc courses, upon completion, you’ll get links to both the recorded video and the slide deck, so you can re-watch and review them at any time.

Already know the basics? Want to develop your Meta skills even further? Take a look at the companion course, Facebook & Instagram (Meta) Advanced Advertising Masterclass.


Fundamentals—Ads Manager and Campaign Setup

You’ll learn the foundational aspects of advertising on Facebook and Instagram. We will guide you through the components of Ads Manager and provide a step-by-step process for setting up ad campaigns. This module is designed for beginners new to the Meta Ads Manager platform.

Key Takeaways:

Understanding Meta Advertising:

  • Overview of how advertising functions across Facebook and Instagram.
  • Explanation of ad charging mechanisms.

Navigating Ads Manager:

  • Adding payment methods.
  • Managing employees (adding/removing).
  • Breaking down key terms and components.

Setting Up Ads:

  • Detailed step-by-step process for creating ad campaigns.
  • Understanding campaign structure.
  • Different campaign objectives and their implications.

Budgeting and Scheduling:

  • Assigning budgets and setting bids.
  • Scheduling ads effectively.

Ad Placements and Targeting:

  • Adding and removing ad placements
  • Selecting and building audience targets
  • Incorporating customer lists

Ad Formats and Launch:

  • Exploring different ad formats.
  • Making your ads live.

How to Convince Your Boss Why You Should Take this Workshop:

There’s simply no more efficient way to get up to speed on advertising on these dynamic social platforms. In two hours, you’ll learn more than you could from days of scouring the Internet looking for dubious advice. Unlike YouTube videos and static “evergreen” classes that may be two or three years old, DMAnc courses are updated every quarter, so you know you’ll always get the most recent information.

This course is led by an experienced practitioner who not only advises and manages campaigns for a diverse range of clients but also excels in training professionals like you. You’ll gain access to a robust set of tools and best practices derived from extensive testing, Meta’s recommendations, and insights from top industry thought leaders. The content is packed with valuable information to keep you ahead of the curve and is continuously updated to reflect the latest platform changes. This training will equip you with the most current strategies and techniques to drive campaign success.

  • The workshops are hands-on and practical.
  • The workshops are live, so you can ask your questions. If the course doesn’t fit in your calendar, you can take it as a recorded class.
  • Step-by-step instructions are in numbered lists with links so you can do this yourself.
  • Included are lots of illustrations and examples.

The Presentations:

  • The workshop is hands-on and practical.
  • In addition, the workshop is live so you can ask your questions.
  • Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
  • If you have further questions, you’re welcome to email the instructor.

Download Material:

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.

The Presenter:

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.


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Winter 2025
Live Online
Jan 22

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Spring 2025
Live Online
Apr 09

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Prerecorded
Online

I really enjoyed the content and the delivery of this presentation. Not only was the information explained in a fun and enjoyable way, but this presentation kept me engaged and wanting to learn more.

Ellen MeihoferMarketing and Community Engagement Associate, Interra Credit Union

Workshop date and time:

WINTER 2025

Facebook & Instagram (Meta) Advertising Fundamentals, 1-module Course
Wednesday, January 22, 2025.
9:00 a.m. to 11:00 am. PST.

SPRING 2025

Facebook & Instagram (Meta) Advertising Fundamentals, 1-module Course
Wednesday, April 9, 2025.
9:00 a.m. to 11:00 am. PDT.

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Winter 2025
Live Online
Jan 22

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Spring 2025
Live Online
Apr 09

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Prerecorded
Online

August 13, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-08-13 13:43:422024-12-17 14:54:12Facebook & Instagram (Meta) Advertising Fundamentals
Digital Marketing, Organic & Paid Social Media

Social Media Trends for 2025

August 13, 2024

Maximizing Success with the Latest Insights, Tools, and Techniques

Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll Here (Live Online).

Special Spring Pricing: Regularly $500 is now 50% off—$250. Enroll Here (Live Online).

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Winter 2025
Live Online
Jan 15

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Spring 2025
Live Online
April 10

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Prerecorded
Online

Why Take This Course?

Changes happen every year in the universe of social media marketing. But with rapidly changing algorithms, shifting consumer trends, and the tsunami of AI, this year feels like an especially large period of upheaval. For marketers who need to navigate their brands through these uncertain waters while continuing to deliver on KPIs, your smartest strategy is to arm yourself with up-to-date knowledge and insights that can help you plan and manage with confidence.

This cutting-edge, one-module course on social trends and innovation, led by Kineta Kelsall, a social media strategist for leading global brands, is the ultimate guide you need to master social media success in 2024 and beyond.

In an efficient two hours packed with information you can put to immediate use, we will delve into the fundamentals everyone is discussing, including social search, e-commerce integration with social media platforms, and the evolving role of creators and influencers in full-funnel activation across Instagram, TikTok and LinkedIn, among other key topics.

By the end of this course, your toolbox will be packed with new platform updates and innovative strategies to enhance your brand’s social presence.

We will discuss:

  • Search on Social Media. Understand the growing importance of social search, leverage search features, and utilize tools that capture user intent. This is critical information about how you can bridge the gap between traditional search and social search.
  • The Role of Creators and Influencers. We will examine their changing roles in full-funnel marketing. You’ll also learn how to use influencers to drive sales through partnership ads on Meta, and how to integrate influencers into your community and extended team. We will also explore how the role of influence is shifting from brand-centric to people-centric marketing.
  • Social Commerce. We will discover key products and features on platforms like TikTok and Instagram that can drive sales and engagement. You’ll learn best practices for activating shopping on social platforms, such as TikTok Shop and Spark Ads, and understand how creators play a crucial role.
  • Thought Leadership on LinkedIn. Finally, we will review the evolution of LinkedIn, and you’ll learn how to leverage personal branding on LinkedIn for your clients or business.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Key Takeaways:

  • Understand and use the latest social search strategies to enhance visibility and capture user intent.
  • Explain the growing importance of social search and how it bridges the gap between traditional search and social search.
  • Describe the evolving role of influencers from brand-centric to people-centric approaches in full-funnel marketing.
  • Utilize tools and techniques to optimize your content for social search engines.
  • Implement strategies for integrating influencers into your brand and performance marketing efforts effectively.
  • Examine key products and features on platforms like TikTok and Instagram, such as TikTok Shop and Spark Ads, to drive social commerce.
  • Assess how creators and influencers can be leveraged to boost sales and build a loyal community.
  • Evaluate the latest social commerce trends and determine best practices for activating shopping on social platforms.
  • Assess the impact of your social media strategies and influencer collaborations on overall marketing performance.
  • Develop social media strategies that incorporate cutting-edge trends and best practices to enhance your brand’s presence.
  • Design and share insightful content on LinkedIn to establish and maintain thought leadership in your industry.

How to Convince Your Boss Why You Should Take this Workshop:

Consumers have fully embraced social media shopping. Social media shopping is up almost 40% year over year and almost half of Gen Zers and Millennials report buying a product directly on social in the past three months*. This course will help you set up a strategy for social commerce.
Brands taking big creative swings are seeing the payoff. This course will help you keep up with the trends and capitalize on them.
Consumers primarily do research via social media and video, not search engines. The brand research and product discovery process is now closely linked to influencer reviews, brand videos, and which product is the most searchable and easiest to buy. This course will help you implement strategies for integrating influencers into your brand.

*Hubspot Social Trends Report 2024

The Presentations:

  • The workshop is hands-on and practical.
  • In addition, the workshop is live so you can ask your questions.
  • Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
  • If you have further questions, you’re welcome to email the instructor.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the PowerPoint slide presentation.

Who is the course for?

Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.

The Presenter:

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.


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Winter 2025
Live Online
Jan 15

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Spring 2025
Live Online
April 10

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Prerecorded
Online

The information provided was top-notch. In an ever-changing world of technology, the information provided was definitely cutting-edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Workshop date and time:

WINTER

Social Media Trends for 2025, A One-Module Workshop
Wednesday, January 15, 2025.
9:00 a.m. to 11:00 a.m. PST.

SPRING

Social Media Trends for 2025, A One-Module Workshop
Thursday, April 10, 2025.
9:00 a.m. to 11:00 a.m. PDT.

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Winter 2025
Live Online
Jan 15

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Spring 2025
Live Online
April 10

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Prerecorded
Online

August 13, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-08-13 12:59:102024-12-19 11:39:47Social Media Trends for 2025
AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

AI in Copywriting Masterclass – 2025

March 04, 2024

Revolutionize your creative process with ground-breaking AI


Special Winter Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

Special Spring Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

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Winter 2025
Live Online
Mod 1: Jan 13
Mod 2: Jan 24
Mod 3: Jan 27
Mod 4: Feb 03

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Spring 2025
Live Online
Mod 1: Apr 04
Mod 1: Apr 11
Mod 1: Apr 14
Mod 1: Apr 17

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Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

MODULE 4

Learn More

MASTERCLASS DATES AND TIMES

SPRING

Module 1: Unleashing the Synergy of AI and Creative Writing
Tuesday, April 30, 2024
from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: Grammar and the Art of Effective Prompt Engineering
Tuesday, May 7, 2024
rom 9:00 a.m. to 11:00 a.m. PDT.

Module 3: Mastering Sales-Winning Social Videos and Marketing Writing
Monday, May 13, 2024
from 9:00 a.m. to 11:00 a.m. PDT.

Module 4: Integration, Expansion and Overcoming Challenges
Tuesday, May 28, 2024
from 9:00 a.m. to 11:00 a.m. PDT.

Introduction:

Experience unprecedented efficiency and effectiveness when producing ads, social media posts, emails, and video scripts. Discover the realm of possibilities that were unimaginable until smart AI tools that place you firmly in control of every aspect of digital marketing creativity.

Join us for an immersive and practical workshop that will empower you to harness AI’s potential and take your copywriting skills to new heights.

Marketer, journalist, and author Jonathan Gabay leads an engaging and highly enjoyable course, where you will:

  • Select the perfect AI tools tailored to your business needs.
  • Explore the top (free) AI tools available in the market.
  • Understand how AI complements and enhances your existing creativity instead of replacing it.
  • Evaluate the pros and cons of using AI tools for copywriting.
  • Master the latest AI writing techniques for social media posts.
  • Generate powerful AI prompts.
  • Optimize budgets and meet deadlines efficiently.
  • Transform your writing into award-winning copy.
  • Strategize, edit, and produce social media campaigns that drive virality

Module 1: Unleashing the Synergy of AI and Creative Writing.

Special Winter Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

Special Spring Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

Description:

Embark on an enthralling journey of creative writing that doesn’t just sell your product or service but helps secure brand loyalty and trust.  This first module shows how to blend your existing skills with the power of technology.

Key Takeaways:

  • Gain invaluable insights into why AI and human creativity make the perfect partnership.
  • Familiarize yourself with the top AI writing tools available and delve into the foundations of prompt engineering.
  • Develop the art of crafting a flawless AI writing brief, and decode the technical jargon associated with AI.
  • Improve your online advertising content.
  • Put your knowledge into practice through practical exercises and witness the transformative impact first-hand.

Module 2: Grammar and the Art of Effective Prompt Engineering.

Special Winter Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

Special Spring Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

Description:

Good grammar can make or break a piece of effective prompt engineering. It helps AI fully get to grips with what you have in mind in terms of audience, subject, and results. In this module, you’ll discover the pivotal role of grammar in instructing AI to support your content output.


Key Takeaways:

  • Unlock the secrets to dynamic prompt engineering with our magic 3-ingredient formula.
  • Reimagine marketing reports and white papers.
  • Learn the fail-safe method of prompt engineering and infuse your business’s unique tone of voice into your content. 
  • Explore the four AI writing approaches and gain mastery over your work. 
  • Put theory into practice and witness your writing skills elevate to new heights.

Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.

Special Winter Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

Special Spring Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

Description:

This module empowers you to excel in writing compelling social videos that drive sales and engagement.


Key Takeaways:

  • Unleash the power of SEO writing for social video and master editing your work for maximum impact. 
  • Discover the technique of semantic distancing to captivate your audience effectively.
  • Uplift your video scripts.
  • Learn the art of writing for social personas and adapt your content to resonate with diverse target audiences. 

Through practical exercises, hone your skills and transform your marketing writing prowess.


Module 4: Integration, Expansion, and Overcoming Challenges.

Special Winter Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

Special Spring Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.

Description:

Now that you have learned the fundamentals of prompt engineering for copywriting, it’s time to add the final touches of finesse to your work. In your final module, you’ll combine everything you’ve learned and apply it to real-world scenarios.


Key Takeaways:

  • Master the use of editing tools to refine your content further.
  • Adapt your brand language to captivate Gen Z and future generations. Explore models and platforms that extend beyond traditional copywriting boundaries.
  • Overcome writer’s block with proven techniques and engage in insightful Q&A sessions.
  • Revisit and improve websites and landing pages.
  • Through immersive practice, cement your knowledge and gain the confidence to write anything, from impactful social posts to compelling video scripts.

How to Convince Your Boss Why You Should Take this Class:

  • Boost efficiency and streamline workflows.
  • Leverage the latest AI tools designed to secure business wins.
  • Enhance your writing effectiveness and captivate audiences.
  • Position your company on Google’s top page with optimized content.
  • Master the world’s most advanced prompt models with ease.
  • Gain unparalleled confidence to craft compelling content across various formats.

The Presentations:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

Anyone who writes or edits marketing, social media, digital or PR content, ads and videos.

The Presenter:

Jonathan Gabay













Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands.  He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change.  He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/


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Winter 2025
Live Online
Mod 1: Jan 13
Mod 2: Jan 24
Mod 3: Jan 27
Mod 4: Feb 03

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Spring 2025
Live Online
Mod 1: Apr 04
Mod 1: Apr 11
Mod 1: Apr 14
Mod 1: Apr 17

BUY NOW!

Prerecorded
Online

The session provided a suite of prompt models for creating videos.

Caroline HenningsenMarketing Ops Director, NASDAQ

Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.

Copy Group Head for APAC-IMS at A.P. Moller - Maersk

I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.

Shanon ByrneCreative Copywriting Lead, Designs for Health

This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!

Katie BrownMarketing Supervisor, Divi Resorts

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Workshop dates and times:

WINTER 2025

Module 1: Unleashing the Synergy of AI and Creative Writing,
Monday, Jan 13, 2025. 9:00AM – 11:00AM PST.

Module 2: Grammar and the Art of Effective Prompt Engineering.
Friday, Jan 24, 2025. 9:00AM – 11:00AM PST.

Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Monday, Jan 27, 2025. 9:00AM – 11:00AM PST.

Module 4: Integration, Expansion, and Overcoming Challenges.
Monday, Feb 3, 2025. 9:00AM – 11:00AM PST.

SPRING 2025

Module 1: Unleashing the Synergy of AI and Creative Writing,
Friday, Apr 4, 2025. 9:00AM – 11:00AM PDT.

Module 2: Grammar and the Art of Effective Prompt Engineering.
Friday, Apr 11, 2025. 9:00AM – 11:00AM PDT.

Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Monday, Apr 14, 2025. 9:00AM – 11:00AM PDT.

Module 4: Integration, Expansion, and Overcoming Challenges.
Thursday, Apr 17, 2025. 9:00AM – 11:00AM PDT.


ENROLL NOW

Winter 2025
Live Online
Mod 1: Jan 13
Mod 2: Jan 24
Mod 3: Jan 27
Mod 4: Feb 03

ENROLL NOW

Spring 2025
Live Online
Mod 1: Apr 04
Mod 1: Apr 11
Mod 1: Apr 14
Mod 1: Apr 17

BUY NOW!

Prerecorded
Online

March 4, 2024/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2024-03-04 13:00:042024-12-19 10:15:17AI in Copywriting Masterclass - 2025
B2B Marketing, Digital Marketing, Organic & Paid Social Media

Online Events Marketing Masterclass

December 16, 2023

Promoting Webinars and Virtual Conferences, for Maximum Attendance and Impact.

Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.

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Winter 2025
Live Online
Starts Feb 13

Introduction:

All business events have two things in common. First, they’re incredibly important tools for marketing, promotion, employee engagement, and customer education. Second, nothing else matters if you don’t get people to show up.

The good news is that no matter what type of online event you’re hosting, the path to maximum registrations, attendance, and attention is virtually the same for every kind of event. This one module masterclass is designed to show you exactly how to take advantage of today’s digital media channels to drive interest, create a sense of FOMO, and turn that interest into registrations and attendance.

Events of all types remain powerful drivers of customer and prospect engagement. A 2023 survey by the Content Marketing Institute asked which content assets produced the best results, and 47% of respondents named online events. In this Masterclass, you will learn how to plan and promote your event. You’ll learn how to define your event goals precisely and discover how to create networking opportunities, build customer relationships, support your thought leadership positioning, and more. You’ll take away insights and best practice examples from course instructor Luan Wise, who has practical experience in organizing, promoting, hosting, and speaking at events worldwide.

Luan will take you through the critical steps of planning your online event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for all those involved (including sponsors and speakers).

You will learn how to promote your event across various platforms, integrating email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.
The course will include information and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, StreamYard and ReStream.


Key Takeaways:

In this course, you will learn:

  • The key considerations when planning a business event.
  • How to use email effectively to drive 45% of your ticket sales and to keep momentum going after the event.
    • How to segment your mailing lists.
    • How to structure content to increase interest as the registration deadline approaches.
    • How to use email performance data to follow up after the event.
  • How to use social media platforms to reach and engage with your event audiences.
    • How to use hashtags, Pages, Groups, Event features, personal profiles, and direct messages to drive interest.
    • How to batch-create your assets and captions for less stress and an easier workflow.
  • When and how to use paid advertising.
  • Bonus: Includes checklists for event organizers, sponsors, and speakers.
  • Bonus: Includes a robust content calendar to help you plan all three stages of event marketing.

Description:

This course will take you through the critical steps of planning your online, event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).

You will learn how to promote your event across various platforms, integrating email campaigns and social media.

The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discusses both organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.

Learn how to increase your event attendance, create FOMO and excitement before an event begins, and to keep the momentum going with your community after the event ends.

Key Takeaways

  • 2025 trends: how COVID-19 changed the landscape for business events. The key considerations when planning your business event, including the various tools available for hosting online events.
  • How to identify target audiences and set clear goals for event promotion.
  • How to find and connect with potential event partners and speakers using social media.
  • How to develop a content marketing calendar that spans the event lifecycle, from pre-event teasers to post-event follow-ups.
  • How to use video content to boost attendance at your event.
  • The importance of data collection (and regulatory compliance).
  • How to use social media platforms to host a live event.

How to Convince Your Boss Why You Should Take this Class:

A 2023 survey by the Content Marketing Institute asked respondents which content marketing assets produced the best results, and 47% named online events.

If events are part of your 2025 marketing program, this workshop will share fresh ideas and tactics to help you boost registrations and attendance and achieve your event marketing goals.

The Presentations:

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions.
  • Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists so you can do this yourself.
  • Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

The Presenter:

Luan Wise










Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing  with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise


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Winter 2025
Live Online
Starts Feb 13

The presentation was very informative and engaging. It is always nice to hear different perspectives and find out what is trending in the different markets.

Brady NilanMarketing Coordinator, Ardent Credit Union

This was a well thought out course that covers the basic necessities of event marketing whether it is online, in-person, or a hybrid event.

Megan CoryMarketing & Graphic Design Specialist, Grand Forks Park District

Workshop date and time:

Winter 2025

1-Module Course.
Thursday, February 13, 2025
from 9:00 a.m. to 11:00 a.m. PST.

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Winter 2025
Live Online
Starts Feb 13

December 16, 2023/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2023-12-16 15:38:162024-12-12 08:39:55Online Events Marketing Masterclass
AI for Digital Marketing, Digital Marketing, Organic & Paid Social Media

AI for Social Media Masterclass

December 16, 2023

Learn Time-Saving and Productivity-Enhancing AI Tools That Will Fit into Your Workflow Seamlessly

Special Winter Pricing: Regularly $900 is now 50% off—$450. Enroll Here.

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Winter 2025
Live Online
Mod 1: Jan 16
Mod 2: Jan 23

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Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Marketers who have taken this masterclass have described it as “full of ‘A-ha’ moments” and “absolutely essential.” That’s because at a time when you are expected to be responsible for more and more channels that drive revenue, what you need most are tools that magnify your results while minimizing your effort.

When you understand what and how to use it, AI can become one of those time-maximizing, productivity-enhancing, and sanity-saving tools. Whether you’ve tried it before or are brand-new to AI, this is where you’ll learn how to integrate it into your workflow immediately for all your social media marketing tasks.

Instructor Kineta Kelsall has been where you are. She is not an AI engineer. She is a social-media strategist who needs to get things done better, faster, and more efficiently. She has collected the AI tools and techniques that make her job easier, quicker, and more enjoyable—tools and techniques you can use right away without a steep learning curve.

She will show you how to use AI to efficiently deliver social-media marketing campaigns for your brand. You’ll learn how to use its capabilities to design data-driven strategies, amplify audience engagement, consistently attain outstanding results, and create engaging content.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

Module 1: The Fundamentals of AI for Social Media.

Special Pricing: Regularly $900 is now 50% off—$450. Enroll here (prerecorded).

Description:

In Module 1, we’ll delve into the fundamentals of AI and explore its implications for social media marketing. You’ll be introduced to various AI tools and learn how to apply them effectively. to supercharge your social media marketing across planning and strategy development.

Key Takeaways:

  • Explore AI tools for social media, navigating the good from the bad.
  • Understand how AI is reshaping social media marketing.
  • Harness the power of AI as a problem-solving tool for data-driven insights, copywriting, and content creation.
  • Select effective AI tools to supercharge your social media marketing across planning, strategy development, and content creation – including demos.
  • Know when not to use AI in your social media strategy.
  • Provide insights on navigating the evolving AI landscape, ensuring marketers stay informed about the latest advancements.
  • Evaluate risks and challenges, including bias, associated with AI.
  • Gain insights from relevant good and bad case studies.

Module 2: Crafting Content and Copy Using AI for Effective Campaigns.

Special Pricing: Regularly $900 is now 50% off—$450. Enroll here (prerecorded).

Description:

In Module 2, our focus shifts to content creation and copywriting for organic and paid social campaigns. We’ll help you build content plans, create prompts and generate ideas using AI tools, all while leveraging insights to enhance your marketing practices.

You’ll learn to use AI to elevate your copywriting skills to create persuasive messages that resonate deeply with your social media audience. Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.


Key Takeaways:

  • Master crafting content that captivates and engages audiences for organic and paid campaigns using AI tools.
  • Elevate your copywriting skills to create persuasive and resonant messages that deeply resonate with your social media audience.
  • Learn prompts and formulas to kickstart your research and build a comprehensive social media strategy.
  • Harness AI-powered insights to inform and optimize your marketing practices, making data-driven decisions.
  • Develop highly effective content plans that seamlessly align with your marketing objectives, leveraging AI for innovative ideas.
  • Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
  • Explore real-world case studies to uncover proven AI strategies for increasing conversion rates and achieving marketing goals.

How to Convince Your Boss Why You Should Take this Class:

This course not only keeps you at the forefront of AI tools and social media trends but elevates your productivity, enabling you to deliver marketing campaigns for your brand or clients with maximum efficiency. It arms you with the capabilities of AI in social media, allowing you to design data-driven strategies, amplify audience engagement, and consistently attain outstanding results, establishing you as a highly adept and forward-looking marketer.

The Presentations:

● The workshops are hands-on and practical.
● The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
● Step-by-step instructions in numbered lists with the links so you can do this yourself.
● Included are lots of illustrations and examples

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

Who is the course for?

Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.

The Presenter:

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.


ENROLL NOW

Winter 2025
Live Online
Mod 1: Jan 16
Mod 2: Jan 23

BUY NOW!

Prerecorded
Online

This workshop course was amazing & I recommend this course to anyone who is striving to enhance their digital skillset.

Shawn WitherspoonDigital Marketing Specialist, Sun East Federal Credit Union

Great class, and covers a substantial amount of helpful Aha moments in the two hours.

Anne WilsonSenior Marketing Programs Strategist at Physical Electronics

I went into this session thinking that the subject matter might be interesting to know about. I left it understanding that it is absolutely essential that I make this a part of my work. The session was SO MUCH information, but gave me inspiration and direction to move forward. SO WELL DONE.

Brad NelsonDirector of Marketing, All Packaging Company

Workshop dates and times:

WINTER

Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Thursday, January 16, 2025.
9:00 AM to 11:00 AM PST.

Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Thursday, January 23, 2025.
9:00 AM to 11:00 AM PST.

ENROLL NOW

Winter 2025
Live Online
Mod 1: Jan 16
Mod 2: Jan 23

BUY NOW!

Prerecorded
Online

December 16, 2023/.
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