Special Fall Pricing: Regularly $1,110 is now 50% off—$550. Enroll here.
Changes in the B2B landscape represent a fundamental shift in the way that business buyers interact with suppliers. Prospects have different expectations. They follow different decision-making processes, are responsible to different stakeholders, and are motivated by different behaviors. And they use technology in transformational ways. In fact, Gartner predicts that by 2025, 80% of supplier and buyer interactions will happen through digital channels. These changes are changing the shape of the sales funnel—sometimes subtly, sometimes dramatically, and almost certainly permanently.
The potential is exciting for those who understand the new dynamics of demand marketing. Marketers have more tools to extend their reach and effectiveness and more ways to meet the challenges of change. Even better, the new focus on revenue as a KPI, not just response, is a more tangible and powerful way to prove your value.
Taught by Martech and CRM expert, and fractional CMO Komal Helyer, this masterclass is a comprehensive three-module series designed to equip B2B marketers with the tools, tactics, and insights needed to build and execute demand-generation plans that help your organization soar. Packed with methodologies, models, and real-life examples, this course gives you knowledge and skills you can immediately take back to your business and put to work on Day One.
Key Takeaways:
By the end of this course, you’ll be well-equipped with the knowledge, skills, and tools to excel as a B2B marketer in 2025 and beyond, driving demand generation and leveraging the latest technologies to achieve your business goals.
Description:
In the first module of this series, you will learn how to map the new buyer journey. You’ll discover buyers’ needs and emotions at each stage of the lifecycle and learn how those needs and emotions impact the changing shape of the sales and marketing funnel. You’ll develop strategies to engage buyers who spend more time researching online before speaking with a salesperson, including:
Description:
Demand generation is about generating revenue, not just leads. To succeed, marketing teams must shift their focus to nurturing prospects within target markets and converting them into loyal customers.
In this second module, you’ll learn the core principles of B2B demand generation and understand the importance of aligning strategies with evolving business KPIs. You’ll also take away the skills to develop and implement cross-channel and omnichannel demand-generation plans that drive tangible results for your business.
A taste of some of the topics in this module.
Description:
Demand generation has evolved with digital transformation. With AI and automation, technology now enables marketers to do more with less. We will show you how to use marketing technology to work smarter, maximize your budgets, and accelerate results—and do it with less stress and more confidence.
In this third module, we examine the marketing technology landscape and identify the tools that enable you to execute the strategic and tactical foundations you learned in modules 1 and 2. Together, we will explore the expanding MarTech landscape and learn to build an efficient B2B marketing tech stack. You’ll learn how to utilize generative AI tools, predictive modeling, and personalization techniques to enhance your marketing efforts.
How to Convince Your Boss Why You Should Take this Class:
This course promises concrete and actionable key takeaways that you should show to your management as reasons for taking the course. All of the learning goals below will contribute to increased buyer engagement, leads, and sales:
Key Takeaways:
The Presentations:
Download Material:
Who is the course for?
By the end of this series, you will be well-equipped with the knowledge, strategies, and practical tools to excel in B2B demand generation, ensuring you can drive business growth and stay ahead in the competitive landscape of 2025 and beyond.
The Presenter:
Komal is an award-winning Fractional CMO and has over 20 years of experience in email, martech, and digital marketing. Previously VP of Marketing at Pure360, Komal now spearheads the Go-to-Market, Retention, and Brand strategies for many B2B, eCommerce, and Travel businesses and agencies.
A passionate email marketer, Komal is also Chair of the DMA Email Council. As a key industry thought leader and events speaker, Komal is sub Editor @ The Modern Retail and writes for many other publications including Forbes. She is also the judge at many prestigious awards including the DMA Awards & eCommerce Awards. She’s proud to be a Tutor for the IDM, teaching numerous marketing courses including B2B Marketing, Digital CRM, and Email Marketing.
Komal’s passion for supporting greater diversity in the workplace is the driving force behind her commitment to mentoring individuals in the industry, she is also a Brand Ambassador for the Women in Tech forum, the co-founder of Email Mentors, and a Mentor @The Girls Network. She has been nominated for many awards and was proud to win Corporate Woman of the Year ’19 at the Business Woman’s Excellence Awards and to be awarded a Top 50 CX Star accolade in 2022.
LinkedIn: https://www.linkedin.com/in/komalhelyer/
The presenter was engaging and provided solid examples, which help clarify concepts and also effectively reinforced key points.
Module 1: The Changing Face of the B2B Buyer, Decision Making Unit (DMU) and Market.
Thursday, October 17, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Driving B2B Demand Across Multiple Channels for 2025 and Beyond.
Thursday, October 24, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Leverage Advanced Demand Marketing Technologies.
Thursday, November 7, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $250 is now 50% off—$125. Enroll here.
If you’re seeking to make the most of your career opportunities, there’s no question that you need an effective presence on LinkedIn. But that’s easier said than done—unless you know the secrets behind the algorithm that can raise your visibility with the employers, recruiters, and colleagues you most want to attract.
In this one-module, two-hour workshop, you’ll learn all the steps, tricks, and details you need to boost your LinkedIn score, rise to the top of search results, and confidently navigate LinkedIn’s vast sea of connections and opportunities.
We’ll show you how to improve your profile, section by section, to showcase your unique value, and explore LinkedIn’s many little-known tools to help you find your dream job. From seeing how you compare to other applicants to setting up one-click apply buttons, we’ll arm you with the knowledge to make your job search easier, less stressful, and more effective. And we’ll explain how you can leverage AI to simplify and improve your LinkedIn efforts.
At the end of this workshop, you’ll have a clear idea of the path ahead and the steps you can take immediately to improve your prospects.
The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands to use the platform to get the jobs they want. His experience includes exclusive tips and strategies you won’t find anywhere else.
Key Takeaways:
How to Convince Your Boss You Should Take This Class
One of the main benefits of having a strong personal brand on LinkedIn is increased visibility and credibility. When employees have a well-crafted LinkedIn profile, they are more likely to be found by potential customers and partners. That is the value to your boss. But frankly, this course is a gift you should give yourself to enhance your career.
Who is the course for?
Download Material:
The Presentations:
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
Packed with information. Very informative!
LinkedIn Profile Optimization for Job-Seekers
Wednesday, Sep 11, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
Once you’ve had some experience advertising on Facebook and Instagram, you’re ready to take advantage of the advanced tools available on the Meta platform to elevate your campaigns far beyond what you’re doing now. In this two-module course, you’ll learn to create campaigns more precisely targeting audiences and measuring results, more sophistication in creative strategy and optimization, and better insights to inform your decision-making. When you’re finished, you’ll understand the tools and techniques you need to refine your campaigns, scale campaigns effectively, and continually amplify your results.
This Advanced Course in Facebook & Instagram (Meta) Advertising is designed and taught by leading social media strategist and Certified Meta Trainer Kineta Kelsall, exactly to address the goals of experienced Meta advertisers like you. She’ll lead you through the tips, techniques, and details that will further develop your mastery of the medium.
In Module 1, you’ll get an update on changes to the platform and advanced strategies for planning and setting up campaigns. In Module 2, we’ll take a deep, detailed, and exciting dive into creative strategy, measurement, an optimization that can take your campaigns to another level of success.
New to Meta advertising? Need to know the basics of setting up a campaign and navigating the interface? Take a look at the companion course, Facebook & Instagram Advertising Fundamentals.
Description:
In this module, we will focus on advanced strategies for planning and setting up paid campaigns. You’ll learn tools and techniques to gather data and insights that inform your decision-making process. This module will cover selecting the right components, including buying type, objectives, bidding strategies, budgets, placements, and audience targeting. We’ll also explore relevant tracking and performance integrations, as well as how to leverage Meta’s AI functions to drive long-term business success.
Key Takeaways
Description:
The second module dives into creative strategy, measurement, and optimization, ensuring you can scale your campaigns effectively. We will share best-in-class case studies and teach you essential techniques and considerations for proven successful campaigns.
Key Takeaways
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop
This course is led by an experienced practitioner who not only advises and manages campaigns for a diverse range of clients but also excels in training professionals like you. You’ll gain access to a robust set of tools and best practices derived from extensive testing, Meta’s recommendations, and insights from top industry thought leaders. The content is packed with valuable information to keep you ahead of the curve and is continuously updated to reflect the latest platform changes. This training will equip you with the most current strategies and techniques to drive success in your campaigns.
The Presentations
Download Material
Who is the course for?
This course is for anyone who wants to learn how to leverage Meta’s AI functions to drive long-term business success.
.
The Presenter
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
This presentation was very relatable and actionable, and the presenter addressing attendees’ input and questions made it interactive. It’s a great master class.
Advanced Facebook & Instagram (Meta) Advertising Masterclass, 2 Module Series, Module 1 (Kineta Kelsall)
Monday, Oct 28, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Advanced Facebook & Instagram (Meta) Advertising Masterclass, 2 Module Series, Module 2 (Kineta Kelsall)
Tuesday, Oct 29, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
If you’re new to advertising on Facebook and Instagram, this course is the best and most useful introduction offered anywhere. If you’ve experimented with Meta advertising in the past but felt you never got past the basics, this one-module course will instantly ramp up your confidence and skill level.
Facebook and Instagram (Meta) Fundamentals, a one-module course, replaces hours of muddling through on your own with clear, step-by-step guidance. Social media ad strategist and Meta Certified Trainer Kineta Kelsall will take you from the very beginning—navigating the Ads Manager interface—through setting up ad campaigns, budgeting and scheduling, targeting audiences, understanding ad formats, and finally, launching your campaign. A recorded class is available if you can’t attend the live presentation, but we encourage you to attend live if you can so you can ask questions.
As with all DMAnc courses, upon completion, you’ll get links to both the recorded video and the slide deck, so you can re-watch and review them at any time.
Already know the basics? Want to develop your Meta skills even further? Take a look at the companion course, Facebook & Instagram (Meta) Advanced Advertising Masterclass.
In this module, you’ll learn the foundational aspects of advertising on Facebook and Instagram. We will guide you through the components of Ads Manager and provide a step-by-step process for setting up ad campaigns. This module is designed for beginners new to the Meta Ads Manager platform.
Key Takeaways:
Understanding Meta Advertising:
Navigating Ads Manager:
Setting Up Ads:
Budgeting and Scheduling:
Ad Placements and Targeting:
Ad Formats and Launch:
How to Convince Your Boss Why You Should Take this Workshop:
There’s simply no more efficient way to get up to speed on advertising on these dynamic social platforms. In two hours, you’ll learn more than you could from days of scouring the Internet looking for dubious advice. Unlike YouTube videos and static “evergreen” classes that may be two or three years old, DMAnc courses are updated every quarter, so you know you’ll always get the most recent information.
This course is led by an experienced practitioner who not only advises and manages campaigns for a diverse range of clients but also excels in training professionals like you. You’ll gain access to a robust set of tools and best practices derived from extensive testing, Meta’s recommendations, and insights from top industry thought leaders. The content is packed with valuable information to keep you ahead of the curve and is continuously updated to reflect the latest platform changes. This training will equip you with the most current strategies and techniques to drive campaign success.
The Presentations:
Download Material:
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
I really enjoyed the content and the delivery of this presentation. Not only was the information explained in a fun and enjoyable way, but this presentation kept me engaged and wanting to learn more.
Facebook & Instagram (Meta) Advertising Fundamentals, 1 Module Course (Kineta Kelsall)
Tuesday, October 22, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Changes happen every year in the universe of social media marketing. But with rapidly changing algorithms, shifting consumer trends, and the tsunami of AI, this year feels like an especially large period of upheaval. For marketers who need to navigate their brands through these uncertain waters while continuing to deliver on KPIs, your smartest strategy is to arm yourself with up-to-date knowledge and insights that can help you plan and manage with confidence.
This cutting-edge, one-module course on social trends and innovation, led by Kineta Kelsall, a social media strategist for leading global brands, is the ultimate guide you need to master social media success in 2024 and beyond.
In an efficient two hours packed with information you can put to immediate use, we will delve into the fundamentals everyone is discussing, including social search, e-commerce integration with social media platforms, and the evolving role of creators and influencers in full-funnel activation across Instagram, TikTok and LinkedIn, among other key topics.
By the end of this course, your toolbox will be packed with new platform updates and innovative strategies to enhance your brand’s social presence.
We will discuss:
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
Consumers have fully embraced social media shopping. Social media shopping is up almost 40% year over year and almost half of Gen Zers and Millennials report buying a product directly on social in the past three months*. This course will help you set up a strategy for social commerce.
Brands taking big creative swings are seeing the payoff. This course will help you keep up with the trends and capitalize on them.
Consumers primarily do research via social media and video, not search engines. The brand research and product discovery process is now closely linked to influencer reviews, brand videos, and which product is the most searchable and easiest to buy. This course will help you implement strategies for integrating influencers into your brand.
*Hubspot Social Trends Report 2024
The Presentations:
Download Material:
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
The information provided was top-notch. In an ever-changing world of technology, the information provided was definitely cutting-edge
Social Media Trends for 2024-2025, A One-Module Workshop
Monday, October 7, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
By blending AI’s brilliance with public relations ingenuity, you can showcase your brand’s wins and make them an integral part of your customers’ daily conversations for the right reasons.
This two-part Masterclass will introduce you to 12 key PR lessons that swiftly take you from engaging to genuinely captivating your audience.
Module one is your gateway to mastering the digital PR realm. It’s an invitation to perfect AI-driven press release writing and develop essential digital press kits that create deeper audience connections.
In module two, six further lessons will help you refine your game plan, enhance your social media reach, navigate crisis management with ease, and measure the success of your campaigns.
This is your opportunity to blend your PR savvy with AI intelligence to tip the scales in your favor with stakeholders, customers, and partners — all with a seasoned public relations perspective.
Description:
Your extraordinary PR journey starts here!
This course introduces you to the first six of twelve crucial fast-track steps to becoming a successful Digital PR professional. That includes discovering how to craft attention-grabbing press releases. You’ll also pick up vital tips on creating a digital press kit that genuinely reflects the heart of your message.
As we wrap up the initial module, you’ll gain an excellent practical summary of the AI tools needed to extend your reach and form genuine connections with your audience.
Join us, and let’s turn your communication into PR conversations.
Key Takeaways
In this class, you’ll learn to:
Description:
Having embraced the first six of twelve fundamental steps of successful Digital PR using AI, you’re ready to learn six more innovative digital PR strategies to set your campaigns apart.
Your second module includes more rudiments of PR planning, mastering social channels, managing crises with finesse, and measuring your PR wins.
Key Takeaways
In this class you’ll learn to:
How to Convince Your Boss Why You Should Take this Workshop
This vital digital PR course introduces you to powerful AI tools and sophisticated, proven insights to:
The Presentations
Download Material
Who is the course for?
Digital PR Strategists, Communication Managers and Executives, Influencer Relations Specialists, PR Executives, PR Managers… anyone looking for a neatly packed, fast-track introduction to managing public relations.
The Presenter
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge
Very informational & the instructor is great.
Module 1: Crafting PR Excellence: Elevate Your Influence.
Wednesday, Oct 23, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Amplify and Evaluate: Measure Your Impact.
Thursday, Nov 7, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
The promise of Generative AI (GenAI) is that it can quickly help users create something new: images and text, plans and materials, ideas and solutions. That capability would be a huge and welcome boon for busy marketing professionals. Yet the GenAI experience often produces disappointing results that it’s easy to wonder what all the fuss is about. It’s especially challenging if you’re in an organization with an expectation or mandate that you incorporate AI into your work.
But with the right tools, tactics, and step-by-step guides, you can experience GenAI as the useful tool it was meant to be. This unique, two-module course is designed to address exactly your needs as a professional marketer. It will teach you how to do prompt engineering RIGHT for your role. In fact, this unique course will put you in the top tier of GenAI users, leveraging AI to put you way ahead in marketing and your career. You’ll learn:
In this two-module course, marketing expert Jim Sterne introduces you to GenAI in a way that makes sense historically, professionally, and personally. You’ll learn how GenAI can be applied across the board, no matter if you are responsible for:
Module 1 is the introduction to GenAI you didn’t know you needed. We’ll start by reviewing the foundational concepts of Large Language Models (LLMs), because understanding how they work leads the way to appreciating how they can be leveraged.
We address what GenAI systems are good at and what they are not good at (yet). Jim demonstrates how to converse with ChatGPT to create better project plans, blog posts, and emails as well as advanced strategies for creative problem-solving. You will be equipped with the knowledge and tools to leverage LLMs to transform your critical thinking and creative processes.
We will be using Chat GPT 4.0. You will need to have an account you can log into. The free version is fine.
Key Takeaways
In Module 2, we review your homework from Module 1 — the application of your new creative powers to automation, creativity, and problem-solving challenges you face. We’ll share and critique your efforts and discoveries and share personal best practices. The emphasis is on experimentation and learning in a collaborative setting.
This is a hands-on session that mixes show-and-tell, testing, and adding to a collective workbook for future reference. This is a wholly interactive, hands-on session so you will not just learn, but get a feel for the power of collaborating with GenAI. You will start to apply what you learn to your job during this module.
Key Takeaways
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop
1. You’ll get more done. Learning how to use GenAI effectively means you can use it to do 25% of your work for you—so you can get more done.
2.You’ll be better positioned to achieve their favorite KPI. Whether your boss is focused on raising revenue, lowering costs, or some other major KPI, explain how this course can boost your ability to help them achieve their departmental goals&mdash:and earn their bonus.
3. You can take an AI leadership role among your colleagues. This is a brand-new way to use digital technology—and you can be the one to bring your new-found superpowers to the rest of your organization.
4. Plant the Seeds of Category Disruption. GenAI is a new tool that can be used in new ways. Those ways might even include disrupting whole industries. Your company could be one of the ones that comes out ahead.
The Presentations
Download Material
Who is the course for?
This course is for anyone who wants to be in the top tier of Generative AI users .
The Presenter
Consultant, Speaker
Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.
His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.
Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.
Clients: https://www.targeting.com/internet-marketing-business-clients
Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y
Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/
Workshops
The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge
Very informational & the instructor is great.
Module 1: Introduction to Generative AI.
Wednesday, Oct 9, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: Test-Driving Generative AI.
Wednesday, Oct 30, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Special Fall Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
Special Fall/Winter Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
MASTERCLASS DATES AND TIMES
Module 1: Unleashing the Synergy of AI and Creative Writing
Tuesday, April 30, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Grammar and the Art of Effective Prompt Engineering
Tuesday, May 7, 2024
rom 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing
Monday, May 13, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Integration, Expansion and Overcoming Challenges
Tuesday, May 28, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Experience unprecedented efficiency and effectiveness when producing ads, social media posts, emails, and video scripts. Discover the realm of possibilities that were unimaginable until smart AI tools that place you firmly in control of every aspect of digital marketing creativity.
Join us for an immersive and practical workshop that will empower you to harness AI’s potential and take your copywriting skills to new heights.
Marketer, journalist, and author Jonathan Gabay leads an engaging and highly enjoyable course, where you will:
Special Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
Description:
Embark on an enthralling journey of creative writing that doesn’t just sell your product or service but helps secure brand loyalty and trust. This first module shows how to blend your existing skills with the power of technology.
Key Takeaways:
Special Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
Description:
Good grammar can make or break a piece of effective prompt engineering. It helps AI fully get to grips with what you have in mind in terms of audience, subject, and results. In this module, you’ll discover the pivotal role of grammar in instructing AI to support your content output.
Key Takeaways:
Special Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
Description:
This module empowers you to excel in writing compelling social videos that drive sales and engagement.
Key Takeaways:
Through practical exercises, hone your skills and transform your marketing writing prowess.
Special Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
Description:
Now that you have learned the fundamentals of prompt engineering for copywriting, it’s time to add the final touches of finesse to your work. In your final module, you’ll combine everything you’ve learned and apply it to real-world scenarios.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
Anyone who writes or edits marketing, social media, digital or PR content, ads and videos.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The session provided a suite of prompt models for creating videos.
Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.
I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.
This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
Module 1: Unleashing the Synergy of AI and Creative Writing,
Monday, Sep 23, 2024. 9:00AM – 11:00AM PDT.
Module 2: Grammar and the Art of Effective Prompt Engineering.
Monday, Sep 30, 2024. 9:00AM – 11:00AM PDT.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Monday, Oct 7, 2024. 9:00AM – 11:00AM PDT.
Module 4: Integration, Expansion, and Overcoming Challenges.
Tuesday, Oct 15, 2024. 9:00AM – 11:00AM PDT.
Module 1: Unleashing the Synergy of AI and Creative Writing,
Monday, Nov 18, 2024. 9:00AM – 11:00AM PST.
Module 2: Grammar and the Art of Effective Prompt Engineering.
Monday, Dec 02, 2024. 9:00AM – 11:00AM PST.
Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Thursday, Dec 05, 2024. 9:00AM – 11:00AM PST.
Module 4: Integration, Expansion, and Overcoming Challenges.
Monday, Dec 16, 2024. 9:00AM – 11:00AM PST.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Introduction:
Whether they are webinars, conferences, panel discussions, or high-profile talks; whether they are virtual, in person, or a hybrid, all business events have two things in common. First, they’re incredibly important tools for marketing, promotion, employee engagement, and customer education. Second, nothing else matters if you don’t get people to show up.
The good news is that no matter what event you’re hosting, the path to maximum registrations, attendance, and attention is virtually the same for every kind of event. This two-module masterclass is designed to show you exactly how to take advantage of today’s digital, social, and traditional media to drive interest, create a sense of FOMO, and turn that interest into registrations and attendance.
Events of all types remain powerful drivers of customer and prospect engagement. In a 2023 survey about which content assets produced the best results, 48% of respondents named in-person events, and 47% named online events. In this Masterclass, you will learn how to plan and promote your event. You’ll learn how to define your event goals precisely and discover how to create networking opportunities, build customer relationships, support your thought leadership positioning, and more. You’ll take away insights and best practice examples from course instructor Luan Wise, who has practical experience in organizing, promoting, hosting, and speaking at events worldwide.
Module 1 will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).
Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.
The course will include information and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.
Key takeaways:
In this course, you will learn:
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Description:
Module 1 of the course will take you through the critical steps of planning your online, hybrid, or face-to-face event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).
As part of this module, you will receive checklists for event organizers, sponsors, and speakers.
Key Takeaways:
Description:
Module 2 focuses on how to promote your event across various platforms, integrating traditional marketing with email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and to keep the momentum going with your community after the event ends.
The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discusses both organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.
Key Takeaways:
In this class, you will learn:
How to Convince Your Boss Why You Should Take this Class:
Research by the Content Marketing Institute/Marketing Profs 2022 showed that events produce the best results for organizations over other types of content.
If events are part of your 2024 marketing program, this workshop will share fresh ideas and tactics to help you boost registrations and attendance and achieve your event marketing goals.
The Presentations:
Download Material:
Who is the course for?
The Presenter:
Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
The presentation was very informative and engaging. It is always nice to hear different perspectives and find out what is trending in the different markets.
This was a well thought out course that covers the basic necessities of event marketing whether it is online, in-person, or a hybrid event.
Module 1: Planning Your Event.
Thursday, October 31, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Promoting Your Event Using Email Marketing and Social Media.
Thursday, November 7, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Marketers who have taken this masterclass have described it as “full of ‘A-ha’ moments” and “absolutely essential.” That’s because at a time when you are expected to be responsible for more and more channels that drive revenue, what you need most are tools that magnify your results while minimizing your effort.
When you understand what and how to use it, AI can become one of those time-maximizing, productivity-enhancing, and sanity-saving tools. Whether you’ve tried it before or are brand-new to AI, this is where you’ll learn how to integrate it into your workflow immediately for all your social media marketing tasks.
Instructor Kineta Kelsall has been where you are. She is not an AI engineer. She is a social-media strategist who needs to get things done better, faster, and more efficiently. She has collected the AI tools and techniques that make her job easier, quicker, and more enjoyable—tools and techniques you can use right away without a steep learning curve.
She will show you how to use AI to efficiently deliver social-media marketing campaigns for your brand. You’ll learn how to use its capabilities to design data-driven strategies, amplify audience engagement, consistently attain outstanding results, and create engaging content.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Workshop dates and times:
Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Monday, Sep 16, 2024, from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Monday, Sep 23, 2024, from 9:00 am to 11:00 am PDT.
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
In Module 1, we’ll delve into the fundamentals of AI and explore its implications for social media marketing. You’ll be introduced to various AI tools and learn how to apply them effectively. to supercharge your social media marketing across planning and strategy development.
Key Takeaways:
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
In Module 2, our focus shifts to content creation and copywriting for organic and paid social campaigns. We’ll help you build content plans, create prompts and generate ideas using AI tools, all while leveraging insights to enhance your marketing practices.
You’ll learn to use AI to elevate your copywriting skills to create persuasive messages that resonate deeply with your social media audience. Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
This course not only keeps you at the forefront of AI tools and social media trends but elevates your productivity, enabling you to deliver marketing campaigns for your brand or clients with maximum efficiency. It arms you with the capabilities of AI in social media, allowing you to design data-driven strategies, amplify audience engagement, and consistently attain outstanding results, establishing you as a highly adept and forward-looking marketer.
The Presentations:
● The workshops are hands-on and practical.
● The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
● Step-by-step instructions in numbered lists with the links so you can do this yourself.
● Included are lots of illustrations and examples
Download Material:
Who is the course for?
Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.
The Presenter:
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
This workshop course was amazing & I recommend this course to anyone who is striving to enhance their digital skillset.
Great class, and covers a substantial amount of helpful Aha moments in the two hours.
I went into this session thinking that the subject matter might be interesting to know about. I left it understanding that it is absolutely essential that I make this a part of my work. The session was SO MUCH information, but gave me inspiration and direction to move forward. SO WELL DONE.
Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Monday, Sep 16, 2024,
from 9:00 a.m. to 11:00 am. PDT.
Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Monday, Sep 23, 2024,
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
In today’s fast-paced world of communication, video is the de facto global marketing and sales language of choice. When you’re responsible for creating videos for social media, ads, landing pages, branding, and presentations, the pace of production can feel like drinking out of a firehouse. For busy marketing professionals, mastering the art of video scriptwriting and production using AI is a true game-changer.
From the first draft to the final cut, this four-module workshop introduces you to innovative AI techniques that can make your job easier and faster and enhance your creative video-making skills—even if you’ve never used AI before.
Content writer, AI expert, and journalist Jonathan Gabay will show you how to use AI to pitch storyboards, write scripts, plan production schedules, and produce and edit videos. In this course, you will:
This course is a dynamic learning environment where you’ll draw inspiration from outstanding examples, engage in practical exercises, and gain hands-on practice using AI for scriptwriting, planning, and video production tasks. Throughout this Masterclass, you’ll have the opportunity to collaborate with fellow marketing professionals, share experiences, learn from their insights, and receive expert guidance from your instructor.
We will be using the following applications during this course. We strongly recommend downloading free trial and/or full-use versions of the following software before the first module begins. Being able to follow along during the classes and having these applications available for practice and projects between modules will help you to learn much faster.
Wave – Online platform for live streaming, recording, editing, downloading stock video, and video hosting. Free plan with limited features, option to upgrade. (https://wave.videoWave.video)
Filmora – Online video editing suite, with templates, powered by AI. 14-day free trial. (https://filmora.wondershare.com)
Storykit – AI-powered, automated video creation. Free trial for up to five videos. (https://storykit.io)
Canva – Online design tool. The Pro version is strongly recommended, so you can fully utilize AI capabilities. 30-day free trial. (Download the full version at https://www.canva.com)
CapCut – AI-powered video editing tool for your phone, tablet, or desktop. Free and paid versions are available.(https://www.capcut.com)
ChatGPT 4 – Plus Plan recommended. Individual plans start at $20/month. (https://chat.openai.com)
Note: AI tools are evolving rapidly. We may update recommended titles.
Throughout all the modules, you will be offered ample opportunity to collaborate with fellow attendees, share experiences, learn from their insights, and receive additional guidance from your workshop leader.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Description:
In this first module, we dive deep into the dynamic world of video storytelling across multiple platforms and channels, ranging from Instagram and TikTok to LinkedIn. You’ll gain the insights and skills to tailor classic storylines to suit these diverse landscapes, ensuring your message resonates with your audience.
Key Takeaways:
Special Pricing: Regularly $1,300 is now 50% off—$650.
Description:
In the second module, you’ll harness the power of your brand’s genuine voice while captivating your target audience. You’ll also master the art of concise yet impactful video scripting, exploring various styles and even developing brand protagonists that personify your message.
Key Takeaways:
Special Pricing: Regularly $1,300 is now 50% off—$650.
Description:
In this third module, we delve deep into the world of professional AI video production and editing techniques, unveiling the trade secrets that transform your brilliant ideas into captivating, polished videos. Step by step, you’ll explore how AI can become your creative ally, guiding you in developing comprehensive production schedules.
Key Takeaways:
Special Pricing: Regularly $1,300 is now 50% off—$650.
Description:
It’s time to shine in this final module as you showcase your remarkable AI-supported video production. With guidance from your workshop leader and peers, you’ll gain valuable experience and constructive feedback to elevate your work to new heights.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Your organization deserves to remain ahead of the competition in the ever-evolving landscape of video content creation.
Enroll today to elevate your scriptwriting skills, harness the potential of AI, and gain practical knowledge to create compelling video scripts that resonate with your audience while keeping your brand message at the forefront of minds.
The Presentations:
Download Material:
Who is the course for?
This workshop is tailored for digital marketing professionals, including social media specialists, event managers, communications experts, agency creatives, PR practitioners, and copywriters. It is ideal for beginners seeking to build a solid scripting foundation and experienced professionals looking to use AI technologies to elevate skills.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.
If you need a place to start with scriptwriting, this is a great jumping off point!
This workshop was great! It was super engaging and my interest in how AI can be used in videomaking has peaked.
Module 1: Transforming Your Content: Crafting Video Stories for a Digital Era.
Tuesday Oct 22, 2024
from 9:00 a.m. to 11:00 a.m. PDT
Module 2: Writing and Presenting Compelling Video Scripts.
Tuesday Oct 29, 2024
from 9:00 a.m. to 11:00 a.m. PDT
Module 3: Unleashing AI’s Creative Power.
Tuesday, Nov 5, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Module 4: Stepping into the Spotlight: Presenting Your AI-Enhanced Creations.
Tuesday, Nov 19, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $1,500 is now 50% off—$750. Enroll here.
Join us for this captivating and practical workshop series that unveils the secrets to crafting powerful brand narratives. In five modules, instructor Jonathan Gabay will teach you how to create stories that resonate with your target audience, making them feel heard, understood, valued, and eager to invest in your brand.
Storytelling has become indispensable across diverse sectors, including business-to-business, government, internal communications, public relations, nonprofit fundraising, and political campaigns. Drawing inspiration from compelling case studies, you’ll learn how to bridge the gap between brands and consumers, connect narratives with people, and even incorporate AI into your storytelling strategies. This invaluable workshop covers the essential tips you need for storytelling in social media, advertising, websites, content, video, presentations, and internal communications.
Enroll in this highly enjoyable course to create:
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
In our first module, you’ll learn how an expertly delivered business or marketing story engraves a lasting impression of professionalism and excellence. From delving into the neuroscience behind storytelling to adapting narratives for the professional arena, this initial module equips you to create the next captivating chapter in your story.
Key Takeaways:
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
In Module Two, we delve into the intricate differences between messaging, story, and narrative. You’ll gain access to practical formulas that ensure your story remains aligned with your brand’s identity. We’ll demystify the contrast between a hero and a guide. Addressing ‘pain points’, we’ll shed light on the vital role of a ‘villain’ in every story. We’ll introduce you to the critical steps for crafting a convincing call to action.
Key Takeaways:
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
In Module 3, we take significant strides toward creating a powerful call to action. This includes harnessing the power of AI to bolster your storytelling, enabling you to transform even complex or seemingly mundane subjects into riveting and highly relevant narratives. You’ll also delve into the concept of the ‘Three Sides to Every Story,’ comprehending how addressing each facet contributes to building trust and value within your narrative.
Key Takeaways:
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
Module 4 presents you with essential formulae that breathe life into your narratives. This module covers a range of topics, including storytelling tips, transforming mundane PowerPoint slides into captivating stories, implementing storytelling in web design, marketing strategies, and the art of crafting influential case studies.
Key Takeaways:
Special Pricing: Regularly $1,650 is now 50% off—$825. Enroll here.
Description:
In the final module, applying the knowledge and insights you’ve gained throughout the workshop, you’ll take center stage as you present your own business storytelling example. Best of all, you’ll receive valuable feedback and insights from fellow workshop participants.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The power of storytelling is indispensable across diverse sectors, including business-to-business, consumer marketing, government, internal communications, public relations, charities, and even political campaigning. Attending this class will help your organization develop powerful stories that take your brand message to a higher level of excellence.
The Presentations:
Download Material:
Who is the course for?
This masterclass is tailored for digital marketing professionals, including social media experts, communication specialists, creative agency professionals, PR experts, C-level presenters, campaign communications professionals, HR communications professionals, and copywriters. It is ideal for beginners seeking a strong foundation and seasoned professionals looking to leverage AI technologies to enhance their skills.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.
Up-to-date information, great presentation, real-world examples. Don’t miss this class!
Very thorough and timely topic, lots of material to digest and learn from.
Module 1: Shifting from Selling to Telling.
Monday, September 16, 2024
9:00 a.m. to 11:00 a.m PDT
Module 2: Empowering Consumers as Heroes.
Tuesday, September 24, 2024
9:00 a.m. to 11:00 a.m PDT
Module 3: Decoding the Essence of Marketing.
Tuesday, October 8, 2024
9:00 a.m. to 11:00 a.m PDT
Module 4: Putting Stories into Action.
Monday, October 21, 2024
9:00 a.m. to 11:00 a.m PDT
Module 5: Your Story, Your Showcase.
Monday, October 28, 2024
9:00 a.m. to 11:00 a.m PDT