Online Workshops - 11/13

Social Media Marketing Bootcamp | 25% Off Summer Discount

April 29, 2021

Date: New Live Date Coming Soon! (Pre-recorded Available Below)
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

Description:

Social media keeps pace with an ever-changing world. It’s overwhelming at the best of times for marketing professionals who work around the clock in platforms… So what can marketers do to thrive in an accelerating social media landscape?

This class will break down the situation, give you strategies and tactics that are aligned with your business goals, and get you the firm footing you need to crush 2022—without any more sleepless nights.

Attendees will learn how to revamp their social media strategy, create content with intention (and bust through algorithms), and build a more substantial social media presence. Get inspired by actual life campaigns, pivot your content, streamline your social media management process, and grow!

Key takeaways:

In this class you’ll learn:

Revisit and refresh your social media strategy to incorporate the latest trends and features.
How to meet new audiences where they’re spending their time.
Demystify new social media algorithms.
Stories, reels and video content.
Increase reach and engagement across social media.
Explore influencer marketing.
Social selling features and trends.
Creative approach to customer service on social media.
Improve your social media management process.
Learn about new tools and apps to assist .
Receive templates for a 2022 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.

Who the class is for:

This class is ideal for businesses who have an existing social media presence and are looking for new strategies to improve their social media strategies for the coming years.

Materials:

2022 Content Calendar, Editorial Calendar, and Blog Calendar.
Social Media Management Checklist.
Social Media Image & Post Guidelines Template.
Content Creation Blueprint.
Social Media Engagement Strategies.
30 Social Media Tips Cheatsheet.
Social Media Management Weekly Planner.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Speaker:

Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.

Instructor: Beverley Theresa

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

A very helpful workshop for anyone who is ready to take their social media presence from basic to brilliant!

Tori BohnettDigital Marketing Specialist, Bay Federal Credit Union

There’s always something new to learn in the world of social media and this team does a great job of simplifying what could be quite overwhelming.

Audrey SparksCommunications Manager, Waldorf University

Learned a lot about aspects of social media marketing I hadn’t known about before!

Mira MislehMarketing Coordinator, Flying Star Café

The workshop today was great! I feel like I got a lot of good information that I will be able to take away and apply in my social media management,

Meagan MullinsSocial Media Coordinator, Minerva Beauty

This workshop provides an overview of the state of social media and helps you consider strategically how to best leverage it as a marketing and communications tool for your business.

Greg RewersMarketing Director, FallTech

This workshop is an excellent way to refine your knowledge about social media marketing.

Kimberly McGuireSocial Media Coordinator, CCTHC

I recommend this masterclass for individuals who want to know the basics of social media marketing. It helps lay out a foundation to get started on some of the major platforms that will help increase your companies online audience.

Brooke BathaCommunity Engagement Coordinator, Eastern Iowa Airport

April 29, 2021/.

LinkedIn Advertising & Account Based Marketing, a 2-part Masterclass

April 07, 2021

DMAnc.org Online Certification Workshops

Summer Discount: 29% Off
Free Lifetime Workshop Updates

Special Pricing: regularly ~~$600~~ now $425. Enroll here.

LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this 2-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.

Workshop dates and times:

Part 1—LinkedIn Advertising & Account Based Marketing: Quick Wins for Generating Leads & Sales Meetings (PRE-RECORDED).

Part 2—LinkedIn Advertising & Account Based Marketing: Advanced Integrated Campaigns (PRE-RECORDED).

Part 1, LinkedIn Advertising & Account Based Marketing: Quick Wins for Generating Leads & Sales Meetings

(Pre-recorded Online).

Description:

Generate qualified leads & sales meetings quickly with LinkedIn ads & account-based marketing.

LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this two-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns.

Build LinkedIn demand generation ads that produce quick results without a lot of investment.
Learn cutting-edge outbound marketing tactics using Sales Navigator, lead-generation ads & account-based marketing growth hacks.
Make LinkedIn your most effective channel for filling your demand generation pipeline and feeding your sales team this quarter.

Unlike other online courses available in the marketplace, you’ll be able to ask questions and interact with the instructor during the class to make sure you are grasping and can apply the concepts to your company.

Key takeaways:

Generate qualified leads quickly using images, videos, inbox message ads & more—with real examples of each ad type.
Generate requests for demos, quotes, consultations & free trials for under $30!
How to generate 5X your ROI using one ad type.
Leverage intent data to capture in-market buyers.
The best ad type for a given situation.
How to create better ads to generate meetings.
Deep-dive on the “lead generation” campaign objective.
Scrape emails from LinkedIn Sales Navigator to build custom audiences and send cold emails.
Automate connection requests, messages & cold emails.
Bidding advice and avoiding common mistakes such as overspending for traffic.
The 3 big things you need to test.
Pipeline-generating growth hacks like paying for meetings.
Case studies that will help you fill your pipeline.
Precise targeting with personas, custom audiences, and negative criteria.
Maximizing conversion rates with LinkedIn’s lead-gen forms.

Part 2, LinkedIn Advertising & Account Based Marketing: Advanced Integrated Campaigns

(Pre-recorded Online).

Description:

There’s a limit to how much demand you can capture using bottom-of-funnel tactics. This class is part 2 of our two-part masterclass and it teaches you how to maximize demand by integrating the top, middle & bottom of the funnel. Moreover, you’ll learn tricks for integrating LinkedIn with other channels such as Facebook & direct mail. Appeal to prospects at all stages of awareness by applying the latest tools & data-driven research. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.

Key takeaways:

Full-funnel LinkedIn advertising for awareness, consideration & conversion
Get prospects to watch your video for only 4 cents each!
Choose the best objectives & ad types for your situation.
How LinkedIn will save you a lot of money wasted in content marketing.
Sophisticated awareness marketing that segues into lead generation.
Monitoring frequency, reach & other key metrics that B2B marketers often neglect.
Minimizing friction to maximize content consumption & sales.
The best content to promote at each stage in the funnel.
Lead nurturing & retargeting funnels to maximize efficiency at scale.
Targeting & persuading out-of-market buyers (95% of your audience!)
Integrating LinkedIn with other channels and tools such as Facebook & LeadEnforce.
Measuring success & optimizing based on B2B benchmarks for lead conversion stages.
Deep-dive on video advertising.
Strategic planning for the long-term demand generation (instead of just capturing short-term leads).
Reducing friction to optimize pipeline size.
Fixing failed campaigns.
How frequently you need to expose prospects to your brand.
Spying on competitors’ LinkedIn ads.

Who the classes are for:

B2B marketers–including demand generation managers/directors, marketing consultants, advertising managers, marketing agency owners, and entrepreneurs. Applicable to companies targeting SMB as well as enterprise customers.

Instructor: Dekker Fraser

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

I recommend attending DMAC learning sessions. After attending the Advanced LinkedIn Advertising training sessions, I walked away with some valuable insight on how to improve our LinkedIn campaigns that we can implement immediately.

Juliann GrantVP Marketing, Razorleaf Corporation

This course had great detailed tips that you otherwise may not have known about that are super useful in analyzing the data from your LinkedIn ads.

Jessica LagoManager of Marketing & Partnerships, iMedia, Inc.

Phenomenal. Just phenomenal.

Dan ButlerCampaign Manager, Inuvo

The training was immensely helpful, concise and full of valuable information. I will ask my company to continue to allow me to further my marketing education here.

Jay ChirinoProduct Manager, NAC Group

This was the best workshop from the DMAnc.org I’ve attended so far. I’ll definitely apply what I learned to our LinkedIn strategies.

Kyoko RamirezSenior Brand and Marketing Specialist, Hitachi High-Tech America, Inc.

Dekker is a true subject matter expert on LinkedIn. He also has the ability to connect points and insights to other platforms and topics that is very useful and insightful. 10/10.

Anthony PascaleDigital Marketing Specialist, Savings Bank of Danbury

This ABM workshop is a great way to find out bearings on the ins and outs of ABM marketing, specifically with thought to LinkedIn and Campaign Manager.

Suzi BlakleySocial Media Community Manager, Eastman

I appreciated that the presenter was knowledgeable about the subject, not just in theory, but in practice. He had real life takes and recommendations in regards to strategy and not just high-level, canned responses.

Rachel BieberContent Manager, Studiothink

Two packed hours of instruction, examples and tips that that I can begin implementing on Monday. My mind is blown by all the possibilities that can come out of two hours of expert advice.

Lora DenmanSr. Marketing Manager, Optum

“…one of the best two-hour investments I’ve made in a long time. It provided valuable takeaways I can use immediately.”

Lee Ann AndersonDirector, Marketing: The Kleingers Group

Great course providing some really interesting tips and suggestions to improve my LinkedIn ad campaigns. Very practical examples and techniques that I can get started on right away.

Jessica LagoManager of Marketing & Partnerships, iMedia, Inc.

One of the best sessions that gave me the tools and tips I can use immediately.

Lee Ann AndersonDirector, Marketing, The Kleingers Group

Dekker’s training provided me with another way to look at our advertising strategy and I’m excited to implement these tactics with our next campaign!

Angela VincentDigital Marketing Manager, Magellan Healthcare

Time well spent, and some great takeaways that I can immediately put to work!

Brad NelsonAllPackaging

Great, relevant content. Extremely useful.

Dan ButlerCampaign Manager, Inuvo

Dekker was great. He really showed the different aspects that can help business marketing flourish. I now have a better understanding of the different avenues I can use.

Rachel BieberContent Manager, Studiothink

A straightforward walk through of creating your first ad in LinkedIn- it demystifies the process and offers insights to minimize the learning curve. Very helpful!

Suzanne PennMarketing Brand Manager, Federal Signal

April 7, 2021/.

Optimizing Social Media for Marketing

March 25, 2021

Date: Friday, March 25, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

The Goal of this Course:

Join us for this deep-dive workshop on how to use social media for your digital marketing. You’ll learn practical and tactical techniques to combine organic social media and paid social media (advertising in social media) to complement your organization’s overall marketing strategy.

This workshop cover the six major social media platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.

Optimizing Social Media for Marketing

We start by looking at how to increase the free distribution of your organic posts. The social sites look for quality and engagement of your profile and posts.

We’ll show you specific steps to improve the quality of your business profile, posts, photos, and video, along with business examples. This includes tools, tips, and ideas for business content. What kind of photos and videos should you use? We add notes on the various photo formats, how to improve photos with filters, and lists of where to find free images and videos. Social media management tools make the work easier.

Engagement is measured with likes, comments, shares, dwell, and so on. We’ll look at LinkedIn’s algorithm, which serves as a model for the other platforms.

You can reach further audiences by using advertising. Organic social posts are generally shown to only about 5% of your followers. To reach more of your followers or other people on social media, you must use advertising. Several social media platforms also allow you to set up stores.

There is also social media analytics, UTM tags, and KPIs. You’ll also see how to find your social media data in Google Analytics 3.0 and 4.0.

Key Takeaways:

The goal of social media.
Comparison of platforms.
Social media.
Business pages.
#Hashtags.
Social media management tools.
Advertising tools in social media.
Social media analytics in the platforms.
Analytics data in Google Analytics 3.0 and 4.0.

The Presentation:

This is a live presentation so you can ask questions during the presentation. If we don’t get through all of the questions during the workshop, the speaker will answer your questions after the workshop.
The presentation is recorded so you can review it later or listen to it if you miss the event.
If you have schedule conflicts, you can take the course as recorded video. In addition, you’re welcome to send questions by email.
Step-by-step instructions in numbered lists with the links so you can do this yourself, along with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Can’t attend the live workshop? No problem. DMAnc workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.
Spreadsheet to create and manage UTM tags.
Links to free ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, and LinkedIn Profile Optimization (LPO).
List of the top SEO newsletters so you can keep up.
Suggestions for additional reading.

Who is the course for?

This course is for organizations, including B2C, B2B, government, and non-profits, that use social media for marketing.
You will be able to understand how to use social media for marketing so you can manage projects, staff, agencies, or contractors.

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop on social media for digital marketing. He is the author of eighteen books on SEO and social media, including “#TwitterBook,” “The Big Book of Content Marketing,” “Mastering LinkedIn,” and “LinkedIn Profile Optimization.” He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. You’ll learn hands-on from one of the leading experts in Silicon Valley.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

DMA webinars never disappoint! Highly recommend the seasoned pro to the green newbie to take as many of these for continuing your education! True experts.

Becca KingerySr. Manager, Marketing Programs, Lennox International

I learned so much from this short session and appreciated the practical tips for improving social media strategy that can be immediately implemented!

Sarah GonzalezDirector of Communications and Digital Media, National Grain and Feed Association

The workshop included great tools on how to improve your social content that could be applied across all social channels. The tips and tricks on how maximize your hashtags and measurement data within each platform were valuable.

Bridgett HanlonDirector of Brand Management, GSG

Wonderful introduction course for social media marketing for business.

Amber BarghoutiSenior Marketing Manager, Envistacom

I took this course as an introduction to social media marketing, and it was very informative and quite the eye opening experience. It is not as easy as posting to friends on Facebook and hoping it takes off.

Kristin JewellExecutive Assistant, Baton Rouge Metro Airport

This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!

Jacinda Owens-HawkinsSocial Media Specialist, Sonterra Medical Management Group, Inc.

Covered a great overview of social media marketing, very informative and gives a great base of knowledge.

Katherine HernandezProduct Manager, Revance

Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!

Jessica MondayMarketing Communications Manager, Tournesol Siteworks

A great course for those that are new to the big world of social media.

Corrine KayReputation & Social Media Manager, Village Green

The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.

Deanna ReadMarketing Coordinator, Lavi Industries

Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.

Carly AbelmanSocial Marketing Specialist, Youngblood Mineral Cosmetics

All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.

Amanda WochMarketing Specialist, H&R Construction Parts and Equipment

Very useful and informative.

Claire SimpsonDigital Marketing Manager, LBDS

Helpful insights into social media basics.

Ann RanieriDirector of Marketing, SJI

Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !

Dewey JeffriesDigital Marketing Coordinator at Pacific Scientific Energetic Materials Company

Great details. Very useful information.

Nicole SuranofskyDirector of Visual Communications and Marketing, Health Care Navigator

This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!

Nikki AbisSocial Media Manager, Starbright Floral Design

Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.

Rocio GutierrezCharisma Brands

The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.

Sam BurkhardtCorporate Marketing Specialist, PCI Auction Group

This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.

Kate MaltaisMarketing Manager, Tahoe Mountain Realty

“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”

Emma DoyleManager of Marketing and Admissions, Community Interactions

If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.

Mary HerlundDesign Specialist – Advertising & Events, Showdown Displays

Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!

Vicky HallSales & Marketing Director, Professional Products of Kansas, Inc.

This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!

James BuxmanMarketing Manager, SakéOne

The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.

Lisa LynchCreative Director, Landmark Health

Social Media for Marketing with Andreas is the total package for businesses! Thank you!

Millicent DawdyDigital Marketing at Sydenstricker Nobbe Partners John Deere

This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.

Kristin HudsonGraphics and Marketing Manager at SLP Lighting

I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.

Allison ConleeMarketing Public Relations Manager, At Home Healthcare

Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.

Cindi RamirezVice President, Sales & Marketing, Supplies Technologies, LLC

Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.

Sterling EdensVice President of Marketing - Welk Resort Group

Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!

Jon FishVP of Marketing, Heritage Health Food

A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!

Samantha GellinSenior Content Specialist at School Outfitters

The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.

Kelly HeadAssociate Marketing Manager at XanEdu, Inc.

Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!

Anna SmithDigital Marketing Manager, Westerra Credit Union

It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.

Rebecca SelbyDirector of Sales & Advertising, Vandervert Hospitality, Inc.

The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.

Rebeca MoonMarketing Specialist, Westmark Credit Union

A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.

Tally Barr

The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.

Brie BuenningMarketing, Aryzta

I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.

Rebecca MoonMarketing Specialist, Westmark Credit Union

Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.

Kassandra MutisSocial Media/Marketing, UPM

Learned some tips and tricks about social platforms I would have never run into anywhere else.

Jacob KerstingMarketing Specialist, Blaine Brothers

I would recommend this course as a great start in getting to know more about how to use social media for your business.

Charles GarzaGlobal Sales Director, Jos. H. Lowenstein & Sons, Inc.

I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.

Walker BroadMarketing Assistant, North Greenville University

I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.

Brett FultonMarketing Coordinator, Coleman Tractor Company

This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.

Jessica MillerMarketing Communications Manager, Tournesol Siteworks, LLC

I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.

Jenny WillsCommunications Specialist at Dymax Corporation

Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!

Tiffany ColemanWriter & Editor| Content Marketer | Brand Evangelist | Storyteller at Denver Botanic Gardens

There were a lot of good tips. Thoroughly enjoyed this informative webinar.

Michael LeeSenior Marketing Technology Manager at Waller, Lansden, Dortch and Davis, LLP

It was an interesting and engaging presentation.

Schuyler TwymanDirector of Admissions and Marketing, The Child’s Primary School

Great general overview of social media for beginners.

Aaron PickardMarketing and Business Development Assistant at Cato Research

Great information! Very useful for our company. Great starting point for your social media marketing campaign.

Hilary Letcher HobbsOffice Administrator, Red Bud Industries

A great seminar for someone just getting started in the social media world!

Hannah BigotDigital Media Storyteller, Visit Quad Cities

This presentation was so helpful in understanding how to get the most out of social media!

Beth BonnMarketing Professional Level 2, Humana

We found the presentation very informative and extremely valuable

Kelsee DesmaraisAsst. Marketing Administrator, Mullet’s Aluminum Products, Inc.

Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.

David MonfortBusiness Development, Direct Marketing Partners

Very knowledgeable!

Laura MartinDirector of Sales, Bartlett Reserve

A very worthwhile two hours. Jim S.

Jim ShawDirector of Marketing Communications, ACI

I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.

Kristine SchugWinery Chef, Schug Carneros Estate Winery

References will help me explore on my own at a later date

Deborah CurryDirector of Marketing, Biomere

Everything was very well presented.

Sandra MehdianAllied Electronics

March 25, 2021/.

Email Marketing Masterclass, Modules 1, 2, 3 and 4 | Next LIVE and Pre-recorded Workshops Online

February 28, 2021

DMAnc.org Online Certification Workshops
(9:00 am to 11:00 am PDT)

Summer Discount: 33% to 35% Off
Free Lifetime Workshop Updates

Individual workshops $300 each, Now $225 each

Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.

This 4-part Email Marketing series covers the four essential areas of email marketing management: copy and design; deliverability; data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide practical, tactical take-to-the bank ideas, examples and checklists you can implement immediately in your company, no matter what email sending platform (ESP) you are using. The series is led by Kate Barrett, Founder of eFocus Marketing, member of the DMA Email Council, and author of the bestselling book “E-telligence. Email Marketing isn’t dead, the way you’re using it”, available on Amazon.

Email Marketing Masterclass, Module 1: Increasing email marketing results with better copy, design, and strategy

Individual workshops $300 each, Now $225 each. Enroll here for Email Marketing Workshop 1 next LIVE and Pre-recorded (September 20, 2022, 9:00 am to 11:00 am PDT).

Email Marketing Workshop 1 Dates:

September 20, 2022 (Tuesday, 9:00 am – 11:00 am PDT): Enroll here

Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

What you’ll learn:

The importance of email within the multichannel strategy.
Understanding the objective hierarchy to guide your strategy & setting SMART objectives:
- How company objectives filter down to give you laser focus on which email strategies will get you the best results and which elements to optimize.
Optimizing your email design and structure: Key design considerations to ensure your emails maximize your audience engagement:
- Creating open worthy subject lines.
- The anatomy of an email – key sections every email has and need to be optimized, regardless of design.
- Optimizing for mobile and responsive design to enhance engagement across multiple devices.
- Optimizing the email for preview pane and blocked images to ensure your message always gets across and is actionable.
- Design techniques to draw the eye to your Call-to-Action (CTA).
- Optimizing your CTA color, placement and wording to maximize clicks.
- Advanced email design: Interactive email to bring your message to life and help subscribers engage there and then:
  - Video in email – key do’s and don’ts.
  - GIF’s – the right and wrong way to use them.
  - What are AMP and Creative HTML and how can you use them to better deliver your content to subscribers and generate engagement?
- Techniques to create copy that converts and connects with your subscribers.
How to determine the right day of the week/time of day to send your emails and how often to communicate with them.
Creating a thorough pre-send testing (QA) process to minimize mistakes:
- Key areas of your campaign to test pre-send.
- Tools to help you speed up the process.
- What to do if a mistake does happen on a live send.
Know your metrics – analyzing your results for trends, issues and potential future opportunities.
Testing as a strategic issue; 5 steps to create tests that actually get results you can use (across channels!).

Email Marketing Masterclass, Module 2: Improving email deliverability to get your emails in the inbox

Individual workshops $300 each, Now $225 each. Enroll here for Email Mail Marketing Workshop 2 LIVE and Pre-recorded (October 18, 2022, 9:00 am to 11:00 am PDT).

Email Marketing Workshop 2 Dates:

October 18, 2022 (Tuesday, 9:00 am – 11:00 am PDT): Enroll here

Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.

Planning, creating an email and pressing the send button is just the start of the journey to the subscriber. What happens next and how you can help to give your emails the best chance of reaching the inbox, requires consideration across multiple areas of your implementation and strategy.

If you’re seeing diminishing results at a specific email provider or overall, or simply want to know how to maintain high delivery, this class is for you.

In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.

This course is weighted towards B2C sending nuances with deliverability, however, many of the elements are very similar in B2B and the knowledge shared can be used across both markets.

What you’ll learn:

- Deliverability vs. inbox placement—what’s the difference?
- Understanding your sender reputation:
  - Domain Vs. IP reputation.
  - Getting your sending infrastructure right (DKIM, SPF, TSL, DMARC, BIMI etc.).
  - List Hygiene:
    - Spam traps; what tools give you insight into spam traps and how can you get rid of them.
    - Bounces; what’s the difference, how to analyze them and how to handle them:
      - Hard bounces (unknown users).
      - Soft Bounces.
      - Blocks.
    - Sending Permanence.
    - Spam content.
    - Engagement:
      - Positive.
      - Negative:
        
        Complaint rates.
      - The impact of your data collection processes on your delivery.
      - The difference between B2B and B2C delivery.
      - Gmail / Hotmail (Outlook) specifics:
        
        What’s the inbox? Tabs available and how to navigate them.
        
        Gmail promotions tab:
        
        Annotations (show your offer in the inbox).
        
        How to identify you have deliverability / inbox placement issues.
        
        Pro-active and re-active strategies to enhance your results:
        
        Proactive:
        
        What statistics to monitor and what to look out for.
        
        Reactive:
        
        Engagement pull back strategy.
        
        What to do for B2B.

Email Marketing Masterclass, Module 3: Improving email engagement with personalization and automation

Individual workshops $300 each, Now $225 each. Enroll here for Email Marketing Workshop 3 LIVE and Pre-recorded (November 15, 2022, 9:00 am to 11:00 am PDT).

Email Marketing Workshop 3 Dates:

November 15, 2022 (Tuesday, 9:00 am – 11:00 am PDT): Enroll here

Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.

A good email marketing strategy is made up of many different types of email for both B2B and B2C businesses—the more targeted and personalized those campaigns are, the better the results you’ll see.

But, in order to achieve this, you have to understand—and fall in love with—your data; the foundation of all high performing email strategies.

Once you understand what data you have available in your business and what you’d love to have in the future (as well as how to get it!), you can start to understand all the opportunities it opens up to send emails at times relevant to your subscribers (based on their behavior for example) or personalize your content to ensure the suggestions for products, content or services you’re making, are right for that individual subscriber, at the right time.

In this class we’ll explore all the different types of data you already have available to you, what’s missing and how you can add it in the future. We’ll also look at the legal implications of gathering data, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.

Regardless of which email platform (ESP) or vendor you currently use (or may decide to move to), this class offers system agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.

What you’ll learn:

Using your data to enhance your messages and meet your goals:
- Fall in love with your data: understand your data hierarchy and the possibilities it offers to help increase your results.
- Analyzing your current situation to identify what data you have, and where, how it’s used, (potential) issues, gaps and opportunities.
- How to collect more of the data you need and want from multiple sources.
- Connecting your data together.
Considerations when dealing with your data:
- Privacy & marketing compliance USA: CAN SPAM, California Consumer Privacy Act (CCPA).
- Privacy & marketing compliance : GDPR & ePrivacy.
Connecting your content to your subscribers to encourage conversion: Segmentation, Targeting and Positioning your offerings (STP):
- Utilize your data together: RFM (eRFM) / lead scoring.
- How to identify customer needs: developing customer personas.
- Evaluate the overall attractiveness of each segment you want to create to determine which are worthwhile targeting.
- Creating a value proposition to present your offerings to your subscribers.
- Choosing your marketing mix—the 4 Ps.
Sending one-to-one rather than one-to-many: Personalizing your messages to speak directly to each subscriber:
- Using dynamic fields to bring your content into each subscriber’s real-life situation (marketing moments).
- Adding dynamic content to adjust sections of copy, images, offers or CTA buttons depending on who is receiving your email:
  - Live dynamic content that adjusts each time your subscriber opens the email.
- The 5 stages of the customer lifecycle and how you can use this to better understand your subscribers needs:
  - How to be helpful and add value to your customers to help them move on to each stage and enhance loyalty.
  - How to plan your automated campaigns for success.
  - The 3 key automated campaigns every company should have in place from the start.

Email Marketing Masterclass, Module 4: Emailing Along the 5 Stages of the Customer Journey—Improving email results with the right content along the customer journey to drive engagement

Individual workshops $300 each, Now $225 each. Enroll here for Email Marketing Workshop 4 LIVE and Pre-recorded (May 26, 2022, 9:00 am to 11:00 am PDT).

Email Marketing Workshop 4 Dates:

November 29, 2022 (Tuesday, 9:00 am – 11:00 am PDT): Enroll here

Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.

The nirvana of any good email marketing strategy is to be able to send the right message to the right person at the right time.

By identifying who your customers and prospects are, and data points that identify where they are with you on their individual journey, you can create a series of automated campaigns to send to your audience and deliver exactly that.

But if you don’t know where to start when it comes to adding to your automated campaign strategy and understanding what your customers need as they progress on their journey with you, this workshop will inspire you to maximize your campaign potential.

In this workshop, we’ll talk about the 5 stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.

During the class we’ll also show you how to map your customers emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.

Regardless of which email platform (ESP) or vendor you currently use (or may decide to move), this class offers system agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.

This course is a practical session giving you the techniques and ideas to build out your own customer journeys, identify exactly what your audience needs, when and through which marketing channel this is best delivered. You’ll also get lots of examples of different types of campaigns throughout to inspire your content and creative strategy.

What you’ll learn:

The opportunity automated campaigns can bring for your business:
- Why automated email campaigns engage your audience better than any other campaign type.
- The importance of planning multi/omni channel campaigns to increase engagement.
The 5 stages of the customer journey and how you can use these to better understand your subscribers needs at specific times:
- How to map your customers emotional journey—enabling you to develop content, targeting and multi/omni channel experiences.
- Key email campaigns to consider at each stage of the journey to drive engagement; for both B2B and B2C businesses.
- How to be helpful and add value to your customers, to help them move to the next stage of their journey.
Planning your automated campaigns for success:
- The starting point of every automation—your data.
- Creating automated campaign branches.
- Your automated campaign hierarchy.
- Setting your campaign rules.
Evaluating your automated campaign KPIs:
- Core KPIs to focus on.
- Analyzing your automated campaign series over time.

Materials Provided:

- - - Video of the presentation with slides and audio.
    - PDF of the complete presentation.

The Presentation:

- - - The workshop is hands-on and practical.
    - The workshop is live so that you can ask your questions.
    - Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
    - Step-by-step instructions in numbered lists with the links so you can do this yourself.
    - Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Instructor: Kate Barrett

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

Great course for taking email strategy and tactics to the next level.

Rouba NajjarSenior Product Manager, GenScript, Inc.

February 28, 2021/.

Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing: A Three-Module Workshop Series PRE-RECORDED Online

January 17, 2021

DMAnc.org Online Certification Workshops

Winter Discount: 25% Off
Free Lifetime Workshop Updates

Individual pre-recorded online workshops $300 each, Now $225 each

Special Series Pricing: % off all three Google Analytics 3.0 pre-recorded online workshops for ~~$900~~ $560. Enroll here.

This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.

Note: Google Analytics 3.0 versus Google Analytics 4.0

Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We are preparing a course on GA 4.0, but we don’t have it ready yet. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.

Google Analytics 3.0 Fundamentals

Individual workshops $300 each, Now $200 each. Enroll here for Google Analytics 3.0 Fundamentals pre-recorded online.

Special Series Pricing: 38% off all three Google Analytics 3.0 pre-recorded online workshops for ~~$900~~ $560. Enroll here.

What You’ll Learn in this Workshop

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.

In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics account or with a publicly accessible account.

Key Takeaways

How to install and configure Google Analytics.
How to find the tracking tag and how to install it on your website.
How to use Google Tag Manager.
How to check if the tracking tag is on every page of your site.
How to set up and use views.
Use the calendar to compare time periods, such as this quarter versus the same quarter a year ago.
How to set up and use dashboards.
How to export reports.
How to set up and use automated reports.
How to set up and use custom alerts to know if your site has crashed.
You will also get eighteen settings and filters to remove junk data and get clean data. We’ll show you how to install these filters, step-by-step, with full details so that you can add them to your Google Analytics account.
There are also a few slides to show the difference between Google Analytics 3.0 and 4.0.
Finally, a few notes on access to your account and how to use UTM tags to track Facebook and other social media sites.

Google Analytics 3.0 Intermediate

Individual workshops $300 each, Now $200 each. Enroll here for Google Analytics 3.0 Intermediate pre-recorded online.

Special Series Pricing: 38% off all three Google Analytics 3.0 pre-recorded online workshops for ~~$900~~ $560. Enroll here.

What You’ll Learn in this Workshop

In this workshop we will go through the first two major report sections of Google Analytics: Audience and Acquisition.

We will cover the first two major sections of Google Analytics:

Audience: Who is visiting your website?
Acquisition: How did those visitors find your website?

Knowing who your visitors are, you can make changes to your website that will appeal to your audience. You will also know where to focus your marketing effort. If your audience is arriving via search engines, then you can do more with search engines. But if they are coming via social media, you can put your efforts there. Analytics gives you an understanding of your audience.

This helps you in internal meetings that discuss where to allocate budget and staff. Should the website be translated to French? Is there a market in Mexico? Should your website be designed for desktop users or only mobile users? All of this, and many more questions, can be settled with analytics data.

We will go through the Audience and Acquisitions reports, menu by menu, and then a live walk-through of the data so you can see how to find information.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.

Key Takeaways

- How to use segmentation to refine the view of your data. You can create your own data segments and then compare your data by desktop, mobile, and tablets. You can also compare traffic sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. You’ll see complete examples of setup, configuration, and use so you can start using this. Your presentations will be much better.
- We then look at the Audience Report, the first of the major reports. Who is visiting your website? We can see their age, gender, and the language and device they use.
- We can also see what they’re interested in and what they are buying on the web.
- You can also see their location by continent, country, state, and city. This lets you decide where to show your ads (or turn them off).
- A powerful feature is benchmarking, which shows how your digital marketing compares against your competitors. You can see if you should increase efforts in a channel.
- By knowing your audience, you can design articles and images that appeal to them. You can also make decisions about pages, translations, markets, and so on. You can use this to choose better ads, content, and images for your digital marketing.
- In the second half of the webinar, we look at the Acquisition Report. This shows you how your visitors came to your website.
- This includes visitors from search engines, paid search (paid search, Google Ads, SEM), email newsletters, and your social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites).
- The Acquisitions Report in Google Analytics shows you the keywords that triggered your ads, the keywords that triggered your pages in search results, how your pages rank in Google.

You also see which social media sites send visitors to your site.

We close this session with slides about the difference between free and paid versions of Google Analytics, including how to know if you’ve reached the limit for a free account.

Google Analytics 3.0 Advanced

Individual workshops $300 each, Now $200 each. Enroll here for Google Analytics 3.0 Advanced pre-recorded online.

Special Series Pricing: 38% off all three Google Analytics 3.0 pre-recorded online workshops for ~~$900~~ $560. Enroll here.

What You’ll Learn in this Workshop

In this workshop we cover the Google Analytics 3.0 Behavior and Conversions reports, menu by menu, and then a live walk-through of the data so you can see how to use these.

Behavior: What are your visitors doing at your website? Now that we know about them and how they came to your website, let’s look at what they’re doing on the website. Which pages are they looking at? What is the bounce rate? By knowing which pages attract visitors, you can get more visitors by improving those pages. Bounce rate is one of the key metrics for a website: it shows whether visitors think your webpage is interesting or boring. When you make changes to the page, the data quickly shows you if the changes were good or bad. You can optimize a page and get more visitors and conversions without additional marketing, just by keeping the traffic that you already get.
Conversions: The fourth and final report in analytics covers conversions. Conversions can be downloads, registrations, signups, visits to specific pages, and sales. Analytics shows you the visitors are buying or registering at your website. By knowing that, you can focus your efforts to find more of those visitors. You’ll see how to install conversion tracking. The conversion funnel shows you each step of your visitors’ path to conversion and where they are exiting the path. By knowing that, you can improve the path to get more sales. The cool thing about analytics is that you don’t have to be an expert at marketing: you just look at the data, see where there are problems, and then make changes and see which ones improve the results.
We’ll close with notes about the reality of using Google Analytics at companies.

Key Takeaways

How to use the Insights panel for additional information.
Look at user flow display in the Behavior report.
Landing pages, the different definitions, and what it means for Google Analytics.
Deep dive into the Bounce Rate report. How to see the bounce rate for a page and how to fix that. First, you can see from where the visitors came and the keywords they used, which may help you to make changes to the page so it offers what they expected to see.
Going further, you can see the page’s bounce rate over time. You can use this to make a change to the page and then see if the change improved (or hurt) the bounce rate. By testing changes, you can improve the page’s bounce rate.
We also give you guidelines about bounce rates: good, okay, and poor.
The Behavior report also shows the loading speed of a page.
The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing.
In the second part of today’s webinar, we look at the Conversions Report.
You use the Conversions Report to track goals. This can be used by practically every organization: companies, non-profits, government, churches, hospitals, education, and so on.
Engagement can include the number of Downloads in the last 30 days, how often a video was watched, how many used the mortgage calculator, how many reached five pages in your website, or how many spent (for example) five minutes on the site in the last 30 days.
For lead generation (lead gen), you can see how often the information request form was submitted, the email link was clicked, or how many people subscribed to the newsletter.
If your website has sales, you can track the number of purchases per quarter, the amount of revenue on average per week for the last six months, and so on.
You’ll see how to configure a goal. Just about anything can be tracked at websites.
We will also see how to visualize the data with a conversion funnel. This clearly shows other teams and upper management the success (or failure) of your conversion process.
We close with a few quick slides on how to use Google Analytics for your organization’s several websites.
How to see heat maps with analytics.
The limits and problems in tracking.
Google Analytics app for your smartphone.
The last page has a list of the six best features in Google Analytics 3.0.
You will be able to understand Google Analytics so you can manage agencies or contractors.
Agencies can improve their Google Analytics services to clients.

Materials Provided

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presentation

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.

Who Is the Course for?

Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
Digital agencies who want to understand their clients’ web analytics.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

January 17, 2021/.

Google Ads Fundamentals, Intermediate and Advanced Workshops PRE-RECORDED Online

January 17, 2021

DMAnc.org Online Certification Workshops

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Individual Pre-recorded online workshops $300 each, Now $200 each

Special Series Pricing: 38% off all three Google Ads pre-recorded online workshops for ~~$900~~ $560. Enroll here.

This three-part Google Ads series is led by Andreas Ramos, author of 18+ books on digital marketing, Social Media, and Content Marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.

Part 1: Google Ads Fundamentals

Individual workshops $300 each, Now $200 each. Enroll here for Google Ads Fundamentals pre-recorded online.

Special Series Pricing: 38% off all three Google Ads pre-recorded online workshops for ~~$900~~ $560. Enroll here.

What You’ll Learn in this Workshop:

You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).

Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much, more….

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

After a few quick slides to show why you must use Google Ads, we dive into how to optimize your Google Ads account.
We’ll cover how a Google Ads account is structured, its limits, and how to get around those limits.
You’ll see how to set up and manage large accounts.
We look at the two major categories of searches at Google, informational and transactional, and how they matter .
You’ll see eight ways to find the keywords (and your competitors’ keywords) and keyword phrases that your target audience uses.
We’ll show you several simple spreadsheet tips to change keywords into lower cases in an easy step or translate your keywords in 16 languages (or more) for free. There is also a simple tool to create permutations of keywords.
How to test those keywords to find the best ones.
How to sort keywords into the phases of your buying cycle or purchase funnel.
You’ll be able to use the best keywords in your Ads account.
Finally, we’ll do a walk-through of a Google Ads account.
And of course, how to reach the Support team at Google Ads.

Part 2: Google Ads Intermediate

Individual workshops $300 each, Now $200 each. Enroll here for Google Ads Intermediate pre-recorded online.

Special Series Pricing: 38% off all three Google Ads pre-recorded online workshops for ~~$900~~ $560. Enroll here.

What You’ll Learn in this Workshop

In this workshop, you’ll see how to add keywords to your account, how to use all five match modes, and how to test to find the best ones. How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.

After that, we dig into the types of ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs), and how they work.

You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other bits of code let you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit for your ads.

Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better just by adding a small number. And much more….

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

The four keyword match modes, including negative keywords, how they differ, and how to use them.
How to easily add thousands of keywords to your account.
How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.
You’ll see where your ads appear in the Google search engine, on Google sites such as Gmail, Maps, and so on, plus the several million sites in the Google Ads distribution network.
We cover the types of ads in Google Ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs) with an example of actual data.
How to use dynamic insertion in your ads so your visitors’ keywords are inserted into your ad, live countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or location (“Available in Dallas”).
You can also use dynamic insertion code to show offers to different audiences. For example, new visitors see a 10% offer and returning visitors see a 30% offer.
You can also use dynamic insertion code to insert an image from your landing page into your text ad, such as an image of the product, your company logo, and so on.
Responsive Display Ads (RDAs) let you create ads that self-adjust to any device screen.
We also show you a tip on how to get your ad to take over the entire mobile screen so your ad is the only thing your visitors see.
You can use dynamic insertion for mobile ads, so desktop visitors see one offer while mobile visitors see another offer, such as “Free shipping for mobile orders!”
We look at the difference between contextual and behavioral display ads.
How to get ideas for display ads.
How to use remarketing.
A few slides with notes on ad fraud.
How to understand the data to see which is the best ad.
You can use A/B Split Tests to test ads so you can develop the best ad (with examples and data). You can use A/B split tests without any special tools. You’ll be able to get your team of interns to write better ads than people with 10 years of experience.
A simple way to see which ad has statistical confidence in an A/B split test. With an easy trick, you can quickly pick out the best ads.
And finally, see the app for Google Ads so you can manage ads on your phone while you’re on the sofa, on the beach, or in bed at 4 a.m.

Part 3: Google Ads Advanced

Individual workshops $300 each, Now $200 each. Enroll here for Google Ads Advanced pre-recorded online.

Special Series Pricing: 38% off all three Google Ads pre-recorded online workshops for ~~$900~~ $560. Enroll here.

What You’ll Learn in this Workshop:

In this workshop, we’ll roll up the shirtsleeves and dig into the Google Ads engine. You’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPI’s. The workshop also covers software from Google that lets you manage dozens of accounts in one account. How to use Google Ads recommendations is another powerful Google tool that lets you make global changes to your account in a few steps.

Finally, a series of slides, based on Andreas’ experience with dozens of global companies, show you how to manage Google Ads by time zones, continents, and languages. And much more…

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

The origins of search engine advertising and Google’s auction system.
How the Google Ads bidding algorithm works (with examples and comparisons).
How Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).
How to improve your Google Ads Quality Score.
How to set bids, manage bids, and manage your budget.
By understanding how the Google bidding algorithm works, you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
How to use Google Ads Recommendations (and a quick hack).
How to optimize the bids for the KPI’s.
How to use portfolio theory for your ad groups.
How to calculate KPI’s (Key Performance Indicators) with the free KPI eBook.
Notes about automated bid management tools.
How to manage keywords by metrics.
Are the keyword projections for traffic and bids from Google or SEMRush real or fake? What can you use in that data?
An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
We’ll look at a tool that lets you manage several accounts.
We’ll also look at another tool that lets you manage hundreds of thousands of keywords.
A few notes about Microsoft Advertising.
Managing global ad campaigns by time zone, continents, and languages.
Notes on the use of segmentation in Google Analytics to understand your data.
Voice search in Google and other services.
How to use Google Foundation Grants as a test bed for Google Ads.

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.
The KPI eBook by Andreas explains KPI’s, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (breakeven point), and more. Written by Andreas and a Harvard MBA.
Spreadsheet to collect and manage thousands of keywords.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.

Who is the course for?:

Marketing managers, digital marketing managers, SEM managers, or anyone managing paid search marketing.
Agencies to improve their SEM services.

Instructor: Andreas Ramos, Author of 18+ Books on digital marketing.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

Barret GuildDigital Marketing Specialist

January 17, 2021/.

SEO Workshops Series (Fundamentals, Intermediate, Advanced) PRE-RECORDED Online with Special Discount

January 13, 2021

DMAnc.org Online Certification Workshop

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual pre-recorded online workshops regularly ~~$300~~, Now $225

Special Series Pricing: 35% off all three SEO pre-recorded workshops for ~~$900~~ $585. Enroll here.

This three-part series is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Our Goal:

You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing, move up in your company to a better job title, or improve your organization’s ranking in search engines.

SEO Fundamentals

Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals Pre-Recorded.

Special Series Pricing: All three SEO workshops for ~~$900~~ $585. Enroll here.

What You’ll Learn in this Workshop:

You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The workshop is presented as a hands-on workshop with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work). You will learn how to improve your organization’s ranking in search engines. Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentations again to make sure you get all of the details.

The workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
You’ll see how to test meta-tags to find the best one.
The workshop closes with local SEO for companies that have locations in several cities.

Key Takeaways:

Why SEO? What is SEO, and why should a company use SEO?
Keyword Research: We cover ten free tools to find keywords, including your competitors’ keywords. Use keywords to drive customer traffic to your sales funnel and pages.
Keyword Phrases Research. How to use six free tools to find the phrases that your customers use when they search. Use these phrases to bring them to the relevant phases of your conversion funnel or your webpage.
You’ll see an easy way to test thousands of keywords to find the ones that work for you.
The role of keywords for meta-tags: What are they, how to see them, what they do, how they work.
How to translate keywords into 16 languages.
How to make permutations of keywords.
SEO for companies with offices in multiple locations.

SEO Intermediate

Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Intermediate.

Special Series Pricing: All three SEO pre-recorded online workshops for ~~$900~~ $585. Enroll here.

What You’ll Learn in this Workshop:

In this workshop you’ll see the relationship between keywords, meta-tags, and Google’s search results. By making changes to keywords and meta-tags, you can improve your ranking in Google search results.

You will see how to find meta-tags in the HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We will give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work.

We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and Mobile-first) and whether they affect your work. You’ll get a list of banned topics at Google so you can avoid problems. Finally, if Google bans your page, you’ll see how to get Google to add your page again.

Key Takeaways:

What are meta-tags?
How keywords, meta-tags, and pages work together.
How to write optimal meta-tags.
Spreadsheet to manage meta-tags.
How to test meta-tags.
Google Updates.
Google banned topics and how to be re-included.
SEO and webpages, blog tools, internal site search, bounce rates, SPA sites.
SEO for your images: Google image indexing, ALT tags, EXIF, Google Lens.
SEO for your videos at YouTube.

SEO Advanced

Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Advanced.

Special Series Pricing: All three SEO pre-recorded online workshops for ~~$900~~ $585. Enroll here.

What You’ll Learn in this Workshop:

In the final session, we look at advanced topics in SEO. We’ll see how Google indexes and ranks webpages. You’ll see the history of Google’s AI machine learning tool and how Google uses ten thousand people and a scoring system to decide which pages to show at the top of search results. You’ll see what technical factors Google likes (and doesn’t like) so you can improve your pages. We then look at Screaming Frog, an advanced SEO tool that is very powerful yet easy to use.

This session covers many technical issues in SEO. We will show everything with lots of examples for you to copy, edit, and use.

Key Takeaways:

See how Google ranks websites.
The Screaming Frog SEO tool. Use this to see detailed information about your meta-tags.
How to use Screaming Frog to edit your meta-tags by pixel width.
See which pages have empty tags, tags that are duplicates, or tags that are too long.
See all internal links on your site, including broken internal links.
See all outgoing links on your site that point to other websites so you can remove obsolete or broken links.
See how to find 404-error pages at your site.
How to use 301s to fix 404s (and what that means in plain English :-).
See the pages at your site that can’t be indexed by search engines.
Simple way to make XML and image XML sitemaps.
See which pages open too slowly so you can get them to open quicker.
See which images don’t have ALT tags.
How to do link building.
How to disavow toxic incoming links.
Schema, OpenGraph, Featured Snippets: What these are and how to use them.
SEO for Social Media.
How to use analytics with SEO.
Get your site in all search engines, including Google, Bing, Baidu, and Yandex on desktop and mobile.
SEO and HREFLang tags (with examples) for international SEO.
SEO and canonical tags.
SEO and the ADA.
SEO and Mobile-first indexing.
An SEO help desk at your company.
The future of SEO.
SEO for voice search.
A long-term strategy for SEO.

Addendum for the Third Workshop: Schema, OpenGraph, and Featured Snippets:

Have you noticed that Google adds blocks of text or photos at the top of many search pages? Those web pages show up first, get attention, and get the clicks.

Those websites use Schema, OpenGraph, or Featured Snippets.

We give you a bonus 15-page slide deck to see how this works with examples so you can use this for your website.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentations feature two fictional companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.

Materials Provided:

Video of the presentations with slides and audio.
PDF of the complete presentations.
Spreadsheet for managing meta-tags.
Spreadsheet for managing content.
List of the top SEO newsletters so you can keep up.

These Courses Are For:

Marketing managers, webmasters, eCommerce managers, social media managers, or anyone responsible for increasing organic traffic to your website.
Agencies who want to improve their SEO services.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

Barret GuildDigital Marketing Specialist

January 13, 2021/.

Use SEO for Digital Marketing, Parts 1, 2 and 3 plus Mobile-first SEO Optimization Series of Workshops (PRE-RECORDED Online). Special Series Discount.

January 12, 2021

DMAnc.org Online Certification Workshops

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual pre-recorded online workshops $300 each, Now $225 each

Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for ~~$1,200~~ $675. Enroll here.

This three-part series is led by Andreas Ramos, author of 22+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Our Goal:

SEO Fundamentals

Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals Pre-Recorded.

Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for ~~$1,200~~ $675. Enroll here.

What You’ll Learn in this Workshop:

The workshop opens with a quick overview of the role of SEO in your overall digital marketing strategy, including content marketing, SEM (Google Ads), social media, video, and analytics.
You’ll see how to find thousands of keywords (including your competitors’ keywords) and keyword phrases.
You’ll see how to use those keywords to write your meta-tags. You can use keyword phrases as headings for articles, web pages, social media postings, and videos.
You’ll see how to test meta-tags to find the best one. The workshop closes with local SEO for companies that have locations in several cities.

Key Takeaways:

Why SEO? What is SEO, and why should a company use SEO?
Keyword Research: We cover ten free tools to find keywords, including your competitors’ keywords. Use keywords to drive customer traffic to your sales funnel and pages.
Keyword Phrases Research. How to use six free tools to find the phrases that your customers use when they search. Use these phrases to bring them to the relevant phases of your conversion funnel or your webpage.
You’ll see an easy way to test thousands of keywords to find the ones that work for you.
The role of keywords for meta-tags: What are they, how to see them, what they do, how they work.
How to translate keywords into 16 languages.
How to make permutations of keywords.
SEO for companies with offices in multiple locations.

SEO Intermediate

Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Intermediate only.

Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for ~~$1,200~~ $675. Enroll here.

What You’ll Learn in this Workshop:

Key Takeaways:

What are meta-tags?
How keywords, meta-tags, and pages work together.
How to write optimal meta-tags.
Spreadsheet to manage meta-tags.
How to test meta-tags.
Google Updates.
Google banned topics and how to be re-included.
SEO and webpages, blog tools, internal site search, bounce rates, SPA sites.
SEO for your images: Google image indexing, ALT tags, EXIF, Google Lens.
SEO for your videos at YouTube.

SEO Advanced

Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Advanced only.

Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for ~~$1,200~~ $675. Enroll here.

What You’ll Learn in this Workshop:

This session covers many technical issues in SEO. We will show everything with lots of examples for you to copy, edit, and use.

Key Takeaways:

See how Google ranks websites.
The Screaming Frog SEO tool. Use this to see detailed information about your meta-tags.
How to use Screaming Frog to edit your meta-tags by pixel width.
See which pages have empty tags, tags that are duplicates, or tags that are too long.
See all internal links on your site, including broken internal links.
See all outgoing links on your site that point to other websites so you can remove obsolete or broken links.
See how to find 404-error pages at your site.
How to use 301s to fix 404s (and what that means in plain English :-).
See the pages at your site that can’t be indexed by search engines.
Simple way to make XML and image XML sitemaps.
See which pages open too slowly so you can get them to open quicker.
See which images don’t have ALT tags.
How to do link building.
How to disavow toxic incoming links.
Schema, OpenGraph, Featured Snippets: What these are and how to use them.
SEO for Social Media.
How to use analytics with SEO.
Get your site in all search engines, including Google, Bing, Baidu, and Yandex on desktop and mobile.
SEO and HREFLang tags (with examples) for international SEO.
SEO and canonical tags.
SEO and the ADA.
SEO and Mobile-first indexing.
An SEO help desk at your company.
The future of SEO.
SEO for voice search.
A long-term strategy for SEO.

Addendum for the Third Workshop: Schema, OpenGraph, and Featured Snippets:

Have you noticed that Google adds blocks of text or photos at the top of many search pages? Those web pages show up first, get attention, and get the clicks.

Those websites use Schema, OpenGraph, or Featured Snippets.

We give you a bonus 15-page slide deck to see how this works with examples so you can use this for your website.

Mobile-first SEO

Individual pre-recorded online workshop $300, Now $225. Enroll here for Mobile-first SEO only.

Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for ~~$1,200~~ $675. Enroll here.

How to Prepare for Mobile-First Design

Our Goal:

Your website may have fallen off an SEO cliff with Google’s core SEO update to mobile-first indexing. Whenever Google rolls out a major core update, hundreds of thousands of websites may suddenly find their traffic has taken a nosedive — and they are scrambling to triage the problem. Many marketing people may lose sleep and their jobs over their lack of preparation for core changes.

Update: Google announced in late November 2021 the speed of webpages will also apply to desktop search in 2022 (no date has been set). What it means is when people search at Google in either desktop or mobile, the page’s speed is part of the ranking. If there are two pages and everything is equal, the faster page will rank higher. This Mobile-first course has been expanded to cover both desktop and mobile. The time to prepare your website is now so you don’t lose valuable clicks, clients and revenue to competitors.

In this workshop, you will learn how update your website for Google’s switch to Mobile-first indexing that took place in mid-June 2021, and the coming switch to 100% Mobile-first indexing in 2022. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so that you do not experience a radical drop off in traffic. You’ll also see how to measure your website to see if it will be compliant with Google’s standards. Examples, links, and code will be included in the workshop that you can copy, edit, and paste.

What You’ll Learn:

What is Mobile-first? Why websites must update for Google’s mid-June 2021 and upcoming 2022 core Mobile-first algorithm changes. What happens if they don’t?
The difference between responsive design and Mobile-first design.
Examples of good and bad Mobile-first design: placement of buttons, tracking tags, and content.
Should you re-build your website for Mobile-first?
How to look at your analytics, ranking, and competitors.
How mobile-first website design will affect not only SEO but also paid ads, social media, and payment systems.
How to reduce the text on your site.
How to compress images with new image formats, and which images to compress.
How to use segmentation in Google Analytics to see your mobile traffic; and Google Search Console and Google CWA metrics to measure your site’s speed and improvement.

This is a live online workshop with lots of opportunity for your questions.

Key Takeaways:

What is Google’s requirement for Mobile-first?
What happens if websites don’t design for Mobile-first?
Do you need to do this? How to use your web analytics and other tools to decide.
How Mobile-first affects SEO, paid ads, and payment systems.
The text on your site and how to reduce the amount of it.
The images on your site. New image formats, which images to compress, how to compress, and how to manage the formats. How to use lazy load for images.
How to Use Google Analytics’ device segmentation and other Google tools.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentations feature two fictional companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.

Materials Provided:

Video of the presentations with slides and audio.
PDF of the complete presentations.
Spreadsheet for managing meta-tags.
Spreadsheet for managing content.
List of the top SEO newsletters so you can keep up.

These Courses Are For:

Marketing managers, webmasters, eCommerce managers, social media managers, or anyone responsible for increasing organic traffic to your website.
Agencies who want to improve their SEO services.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

What’s Next:

You can continue DMA-NC workshops with Andreas Ramos for Google Ads, social media, analytics, and more. You’ll see how to install and configure these. You’ll also see how to use them separately or together in a combined digital marketing strategy.

Testimonials

I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.

Celinda OliveWeb Content Specialist, Esultants Web Services

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

Barret GuildDigital Marketing Specialist

January 12, 2021/.

This workshop focuses on how to improve your presence on organic social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok. This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posts, and how to get more followers. '>

How to Use Social Media for Marketing, Part 3-Advanced: How to Manage Social Media Paid Advertising

November 17, 2020

Date: Wednesday, November 17, 2021
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

Our Goal:

Join us for part 3 of this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.

Part 3: How to Manage Social Media Paid Advertising

This workshop covers paid advertising on social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Pinterest, and TikTok.

Social media sites limit the distribution of your business posts so you must use advertising to reach your followers and the general audience. Advertising in social media lets you reach tens of millions of people. We will look at the advertising platforms at each social site, one by one. Social sites also include analytics tools for your businesses, so we’ll look at those too.

Key Takeaways:

How to set up and manage advertising on each social site. Why use ads. How to create ads for each site. Targeting by demographics, keywords, and interests.
Advertising with email lists, retargeting, remarketing, and look-alike / amplify, including buying lists.
Use social media to find your customers, your competitors’ customers, journalists, bloggers, influencers, experts, researchers, leads, connections, partners, and show ads directly at them.
We’ll also see how social media works along with content marketing, SEO, paid advertising, email marketing, and other forms of digital marketing.
Social media is also part of your general marketing, including trade shows, events, and print ads.
How to use social sites tools to set up calls (sales leads), make appointments, promote events, show a catalog of your products, and drive sales (eCommerce) directly from your social site.
How to hire bloggers, influencers, and content creators for social media.

The Workshop:

This workshop includes presentations, examples, and downloads.
This is a live presentation, so you can ask questions during the presentation. There will be lots of opportunities for your questions.
The presentation is recorded and you can review it later or listen to it if you miss the event.
If you have schedule conflicts, you can take the course as recorded video. You’re welcome to send questions by email.
You will have access to the recordings indefinitely, including access to updated versions, as long as we have your contact information.

Download Material:

Video of the presentation with slides and audio.
PDF of all presentations.
Checklists, how-to steps, list of tools, and more.
Spreadsheets for project management, competitor review, tracking, KPI calculation, and more.
How to create UTM tags.
Copies of ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, LinkedIn Profile Optimization (LPO).
List of the top SEO newsletters so you can keep up.
Suggestions for additional reading.

Who is the course for?

Organizations, including B2C and B2B companies, government, and non-profits that use social media for marketing.
You will be able to understand how to use social media marketing so you can manage projects, staffers, agencies, or contractors.

What We Cover

The workshops cover the major social platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
This is a deep-dive course. We show you how to uncover your audience’s demographics, find your audience’s keywords and interests, and use that to write social posts. You will also see how to set up and manage social advertising, and how to understand the results. You’ll see how to measure social media metrics with UTM tags, analytics, and KPIs as part of the funnel.
We’ll also look at how social media interacts with content marketing, SEO, and paid advertising.

What We Won’t Cover

This is not a course on using social for personal use. Instead, this course will focus on using social media for marketing and advertising for organizations.

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop.