DMAnc.org Live Online Certification Workshop
(10:00 am – 12:30 pm PDT)
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
COVID has accelerated digital transformation and adoption of digital marketing. It’s no longer a check mark for marketers, it’s the main entrée. So you have to get smart about how to optimize your digital marketing efforts.
Workshop Description
As we start adapting to the disruptions we’ve seen in the business world in light of COVID-19, we can all agree on one thing: COVID-19 has radically accelerated digital transformation for marketers.
Where digital marketing used to be another line item on the marketing menu, it’s now the main entrée. And marketers are facing a lot of uncertainty on how to effectively reach their audience online. The good news is Behavioral Science can provide a roadmap on how to optimize your websites, social media ads, emails and pricing model with the understanding of how humans really make decisions — and how you can harness this knowledge to turbo-charge your digital marketing efforts.
This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior. The workshop is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide. Her work in applying Behavioral Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University.
Key takeaways
- The Just Do’s of Behavioral Marketing — proven principles every savvy marketer needs to know about how people really make decisions online and how to leverage it in your digital marketing efforts to get immediate results.
- Step-by-Step Guide on how to optimize your websites, landing pages, social media ads and pricing model with the science of how people are really making decisions about your products and services.
- How to Properly Design Experiments with Behavioral Science in email and on Facebook and LinkedIn in order to see which principles work best in different situations.
What We’ll Cover in the Workshop
- Introduction to Behavioral Science, the study of how people really make decisions. We’ll cover what Behavioral Science is and more importantly what it’s not.
- Why Behavioral Science is Critical to Digital Marketing. We’ll cover why every savvy Marketer needs to understand the fundamentals of Behavioral Science in order to influence consumers’ hidden decision making process, increase conversions from their marketing & growth efforts and future-proof their career. Learn why companies like Facebook, Uber and Walmart are using it to drive consumer behavior.
- The “Just Do’s” of Behavioral Marketing — Out of the 300+ Research Backed Principles on how people really make decisions we’ll cover the top 10-15 principles that every savvy marketer needs to know and use in your marketing efforts.
- How to Optimize Your B2B & B2C Websites and Landing Pages with Behavioral Science Best Practices. We’ll audit several websites and landing pages together and show you how to identify common conversion killers. We’ll then walk you through step-by-step how to redesign your website and landing pages using Behavioral Science Best Practices.
- How to Maximize Your Pricing Model. We’ll cover insider tips on how to design your pricing model to nudge people towards the option you want. We’ll share examples for both consumer brands and B2B services. Bonus: See How Steve Jobs used the same concepts to price the iPad.
- Behavioral Science Methodology 101. We’ll give you our step-by-step playbook for introducing Behavioral Science into your workflow. Bonus: a guest speaker, Behavioral Scientist, Brad Swain, will give you an introduction on how to properly design experiments in email and on Facebook and Linkedin in order to see which principles work best in different situations. For example, is it better to use social proof in your social media ads or relative choices?
Who the course is for
- B2B & B2C Marketing Executives and their teams
- Growth/Demand Gen Experts and Individual Marketing Consultants
- Marketing professionals who are looking to understand consumers’ hidden decision-making process so they can create more effective marketing outcomes and be a valuable resource to their employers, prospects, clients and strategic partners.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Shirin Oreizy, Founder & President, Next Step
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This was a great workshop that will tell you everything you need to know about behavioral science in marketing!
This presentation articulated a lot of the issues I’m facing as a B2B marketer in the technology field. I knew that I wanted our messaging to be different, but couldn’t put into words exactly where our stumbling locks were. I now have the concepts needed to improve our content approach, and hopefully resonate more with customers.
The workshop today was very educational and helpful. I especially enjoyed the real world examples used to showcase how each principle is applied.
Great presentation, given in easy to understand. Able to put in practice right away..!
Very informative, lots of good relevant information with excellent examples.
Just finished watching “Using Behavioral Marketing during Uncertain Times” and it was very well done. Super informative, engaging with tons of great takeaways I can begin to implement in my programs. Thank you!
Two hours just jam-packed with super informative content.
Great presentation. Definitely got me thinking of some new ideas that I can integrate into current and future campaigns.
Very informative. Relevant information to current market conditions.
The workshop provided practical tools to support solutions to current challenges.
This was very informative and useful!
