SEO 2025 for Digital Marketing Masterclass

August 06, 2022

Revolutionize Your SEO with New Insights and AI

Special Spring Pricing: Regularly, ~~$1,400~~ is now 50% off—$700. Enroll here.

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

Prerecorded
Online

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In 2024, the digital marketing world was rocked by two transformative events. The first is something everybody is talking about: the rise of AI, and its utility as a tool that marketing professionals can use to save time and work more efficiently. The second has largely passed under the radar, but it’s just as consequential: the testimony of Google VPs and engineers in the 2023 Google antitrust trial revealed a treasure trove of insights into how Google structures its search. And that has revealed unprecedented information about improving SEO for your websites and pages.

This course has been completely rewritten to help you take advantage of these two changes. In this four-module SEO masterclass, you’ll get the knowledge you need to formulate an effective SEO strategy. Instructor Andreas Ramos will lead you on a deep dive that will help you to understand and master Google search. And you’ll learn how to use AI to execute your SEO plan with confidence and results.

You’ll learn:

Google’s Ranking Secrets: Uncover how Google evaluates and ranks pages. Learn what works, what to avoid, and how to align your pages with Google’s criteria.
How to leverage AI for SEO: We will also show you how to leverage the new AI tools like ChatGPT and Bing Chat to optimize your keywords, meta-tags, and page content. Learn to craft messages that resonate with your audience while effectively integrating your USP, UVP, and CTA. Our course includes Andreas’s eBook on prompt crafting.
Keyword Mastery: Discover methods to find the most effective keywords and spoken queries tailor-made for your content and target audience.
On-Page SEO Excellence: Learn techniques to enhance user experience and engagement on your pages.
Technical SEO Insights: Identify and fix technical issues that hamper your page rankings.
Off-Page SEO Strategies: Additional tactics to bolster your page’s position in search results.
Speed Optimization: Understand how to accelerate your page loading times, a key factor preferred by Google.
Skills beyond SEO: What you’ll learn here will be applicable beyond web pages, to help you gain more reach and better ROI in digital advertising, social media, and content marketing.
Bonus 1: Codes, checklists, tips and techniques you can immediately apply in your work.
Bonus 2: This Masterclass includes a free copy of Andreas Ramos’ eBook, Prompt Crafting for Digital Marketing.

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

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Prerecorded
Online

Module 1, Keyword Research and AI for SEO.

Description:

Understanding Google sorting and ranking. We begin by looking at how Google selects which pages will appear in search results. You’ll understand how Google sorts and ranks websites and pages. This is entirely new material, based on what we learned from Google’s internal documents and testimony in the 2023 Google antitrust trial. We interpret what it means and how to adapt your SEO to Google’s systems.

Understanding AI and how to use it in your work. We’ll explore how AI tools, such as ChatGPT, Microsoft Copilot, Google Gemini, Anthropic Claude, Sonnet, and others, can be used for SEO. These AI applications make it easy to find good keywords, write meta-tags, and do many other SEO tasks…if you write good prompts. By understanding how Large-Language Model (LLM) AI works, you can use it better. We will show how to write advanced prompts so the AI can create replies to you that present your company and goals. These replies also match your target audiences and add USPs, UVPs, and CTAs. We include a 28-page PDF on how to write prompts.

Keyword research. Keyword Research is the foundation of SEO. You’ll see how to use Google tools and AI to find your audience’s keywords to search for your company, products, and services on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You also use keywords for pages, ads, social posts, content marketing, and to make videos.

You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keywords into other languages.

Key Takeaways:

In this class you’ll learn:

Learn how Google reviews and selects websites. For any topic, there may be millions of pages. How does Google select ten to twenty thousand of those pages and narrow it down to a few hundred, which ends up as the few dozen pages presented to users? What do Google’s 16,000 Quality Reviewers look for? What are the red flags for Google? We’ll cover this, step by step, based on Google’s internal documents and court testimony in the 2023 Google antitrust trial. You’ll have clear guidelines for improving your pages to match Google’s goals.
How to use LLM AI (ChatGPT and so on) for SEO: This covers how to write advanced prompts that use your organization, goals, and target audiences so it can write text that matches your visitors’ interests.
Keyword Research: We examine free tools for finding thousands of keywords, including your competitors’ keywords. You’ll also learn how to find your audience’s questions when they search.
Competitive Research: You can also use tools to find your competitors’ keywords and understand their pages, which gives you ideas for your pages.
Checklists: Each section includes a checklist for your work.
Bonus: We also give you spreadsheet templates for managing your keywords.

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

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Prerecorded
Online

Module 2, On-page, Image, UX/UI, and Speed SEO.

Description:

In the second module, we dive into on-page SEO, image SEO, UX/UI SEO, and Speed SEO.

On-page SEO is all about enhancing what your visitors see on your website and pages. By improving site architecture, page design, grammar, text, and visuals, you can directly boost your search rankings, you can directly boost your search rankings by improving site architecture, page design, grammar, text, and visuals. We’ll guide you in utilizing AI tools to elevate your content and image quality, making your site more appealing to users and search engines.

Image SEO looks at issues around image formats (JPG, PNG, WebP, and so on), the kilobyte size of images and how to compress them while keeping high quality, methods to get images to load faster, and other items.

UX/UI SEO (UX = User Experience) and UI (User Interface) look at improving the visitor’s experience. The better the website works for visitors, the higher your engagement rate and conversion rate, which are part of Google’s metrics for scoring pages.

Finally, we look at Speed SEO. Studies show visitors prefer faster pages, so this section shows you how to measure the speed of pages and steps to improve page speed.

Our approach is straightforward and user-friendly. We provide clear, step-by-step instructions with practical examples that you can easily replicate and adapt. This workshop will empower you with knowledge and tools.

Key Takeaways:

In this class you’ll learn:

You’ll see how to use AI to sort keywords into categories quickly, use that to create additional pages, find more keywords, sort keywords by the target audience, interests, intent, and seasonality, generate word clouds, create mind maps, translate your keywords into sixty-six languages, and more. This lets you write better pages that align with Google’s criteria quickly.
We’ll look at how images work in SEO. How to reduce the kilobyte weight of images on your site. The impact of image formats. Which images to compress? Comparison of results when compressing images. New image formats. Size of webP format, GIFs, SVG, carousels, and video. How do you use different sizes of the same image? Examples of code that you can add to your web pages to accelerate images.
On-page SEO covers changes that you can make to the webpage for visitors.
UX/UI SEO looks at how to improve the visitor’s experience. The better the website works for visitors, the better your engagement and conversion rates. Examples of good and bad web design: placement of buttons, tracking tags, content, and more.
Speed SEO shows how to measure the speed of pages and steps to improve that page speed. Google’s new CWV speed metrics include FCP, LCP, CLS, and FID. What does this mean, and how do you see the scores? How to use your Google Analytics to see page speed and decide which pages to optimize first. How to reduce the amount of text on your site.
Optimizing for mobile vs. desktop: See traffic results and share them with your team to guide design changes.
Dozens of practical tips and ideas to improve the speed of your pages.

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

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Prerecorded
Online

Module 3, Technical SEO.

Description:

Module three dives into technical SEO. This involves tweaking your site’s HTML code to ensure search engines categorize your pages correctly. We cover the essentials of editing HTML meta-tags, page headings, body text, ALT tags, and link texts. To simplify this process, you’ll receive a handy spreadsheet that helps keep your meta-tags within Google’s character limits. Plus, we’ll demonstrate effective methods to test and optimize your meta-tags.

You’ll also learn to use analytics to strategically select pages for SEO enhancement and discover advanced techniques for optimizing images, including editing hidden text. The workshop doesn’t stop there; we’ll explore other technical areas such as canonical tags and HRefLang tags, handling 404-error pages, implementing 301 redirects, repairing broken internal links, and creating XML sitemaps for pages and images.
.
Many SEO steps in this module can be enhanced with good AI use. We’ll show you examples, prompts, and results so you can copy them and use them in your work.

Key Takeaways:

In this class you’ll learn:

What does Google consider a good page? You’ll see how you can use AI to compare your pages with Google’s ideas.
How do you use AI to write better meta-tags and headings, tools to suggest and optimize all the meta-tags on your site, and a spreadsheet to manage meta-tags?
Tools to see the meta-tags on your site (and your competitors’ sites).
SEO includes the text on your page, such as headings, sub-headings, body text, and links. You can also use AI to write these.
Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
How can you quickly create structured data for your pages that Google can use to index your pages?
Bonus: Code examples to copy, edit, paste, and use

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

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Prerecorded
Online

Module 4, Off-Page SEO and SEO ROI Analysis.

Description:

Our fourth module looks at off-page SEO. For many years, Google said you can’t improve ranking by making changes outside of your web pages, but it turns out you can. This module focuses on strategies to enhance your online presence and visibility beyond your website. Off-page SEO is crucial in attracting more visitors and boosting your site’s visibility, credibility, and authority. We’ll navigate through various techniques, including effective link building, social media engagement, securing links on news sites, link directory registrations, optimizing your Google My Business profile, and more. These tactics are vital to expanding your digital footprint and driving increased traffic to your site.

But that’s not all. This session also looks at the essentials of SEO reporting. Learn how to create insightful SEO reports and analyze visitor data, page performance, rankings, and keywords. We’ll guide you through justifying the ROI of your SEO efforts, equipping you with the knowledge to demonstrate the value of your work.

Additionally, we provide an overview of the most common SEO topics and metrics essential for anyone in the field. We’ll discuss establishing an effective SEO helpdesk to further support your organization’s SEO initiatives and ensure ongoing support and optimization.

We add a list of comprehensive SEO tools and resources list. This curated collection will help you stay updated with the latest trends and best practices in SEO and digital marketing, ensuring you remain at the forefront of the industry.”

We provide clear, real-world examples and a series of practical, step-by-step tactics tailored to your organization’s website.

Additionally, the workshop includes a wealth of resources: examples, links, and customizable code snippets. These materials are designed for easy application, allowing you to immediately implement changes and see tangible improvements in your website’s loading speed.

We close this module and the course with a brief look at the future of search engines, SEO, and AI
.

Key Takeaways:

In this class you’ll learn:

Off-page SEO covers the changes you can make outside your website that affect your ranking.
How to build quality inbound links.
How do you check for links from your site to bad sites?
How to block bad (toxic) incoming links.
You need to explain why you need to include experts on your site, how to find them, and how to cite them on your pages.
How to place your press releases on 100+ media sites, magazines, and newspapers.
If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
Off-page SEO includes social media. You’ll see how to use ChatGPT to write hundreds of audience-specific social media posts in minutes, complete with the tone, emoji, and CTAs.
How do you get your organization in the Knowledge Box at the top of Google?
How to use web analytics to get data and create reports for SEO.
How do you justify the cost of SEO work?
List of resources for information and help in SEO.
The future of search engines, SEO, and AI.

How to Convince Your Boss Why You Should Take this Class:

Completely updated for 2024, this course offers fresh insights into Google Search’s workings, especially in light of testimony and documents from the 2023 Google antitrust trial. We emphasize using AI tools to better understand your audience and create web pages that resonate with their interests. This course is for every company size, from SMB to enterprise-level SEO, aimed at boosting traffic, enhancing brand awareness, and increasing sales and conversions.

SEO isn’t just about visibility in search engines; its concepts can also be applied to digital advertising across platforms like Google Ads, Facebook, and LinkedIn, as well as social media posts, content marketing, and videos to attract more visits, leads, and sales.

Our course is particularly valuable for internal teams who possess an intimate understanding of your organization’s goals, products, and services. Unlike external agencies or consultants, internal teams can communicate these aspects more effectively. This course empowers your internal team to:

Implement advanced SEO strategies tailored to your business’s unique needs.
Use AI and data analytics to create content that aligns with your audience’s preferences.
Integrate SEO techniques across digital marketing channels for a cohesive online presence.
Measure and analyze the effectiveness of your SEO efforts to continually refine your approach.

Equipping your team with these skills enhances online visibility and ensures a consistent and effective digital marketing strategy across all platforms.”

The Presentations: Live or On-Demand

The presentation is both live and on-demand (recorded).
The live presentations let you ask your questions and get answers immediately.
Take the recorded presentations if the schedule doesn’t fit your calendar.
Step-by-step instructions in numbered lists complete with links to do this yourself.
The course includes illustrations and examples you can copy, edit, and use in your work.
You’re welcome to ask follow-up questions by email.

Download Material:

Recorded video of the presentation with slides and audio.
All PowerPoint presentations as PDFs.
Step-by-step instructions in numbered lists with links and checklists.
Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
The Google Quality Rater Manual, Google’s internal training manual for their 15,000 reviewers.
LinkedIn Profile Optimization eBook by Andreas Ramos.
Prompt Crafting for Digital Marketing eBook by Andreas Ramos.

Who is the Course for?

Marketing managers, digital marketing managers, search marketing managers, webmasters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.

The Presenter:

Andreas Ramos

Andreas Ramos head shot

Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
In Palo Alto since 1992.
Master’s degree from Universität Heidelberg, Germany.
Website is https://andreas.com (online since 1994).
Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
Contact Andreas at [email protected].

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

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Prerecorded
Online

These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.

Crystal SchwartzDirector of Marketing, Pine Village

I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.

Anna PlehnEcommerce Marketing Manager, ViewSonic

This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.

Amanda PruynDigital Specialist, Progressive Medical

Eye-opening! There’s so much I need to do and check on our eCommerce site!

Lily HunterSenior Product Manager, eCommerce and Supplies, Roland DGA

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America

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Workshop dates and times:

SPRING

Module 1: Unleashing the Synergy of AI and Creative Writing,
Friday, June 6, 2025. 12:00 PM – 2:00 PM PDT.

Module 2: Grammar and the Art of Effective Prompt Engineering.
Friday, June 13, 2025. 12:00 PM – 2:00 PM PDT.

Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Friday, June 20, 2025. 12:00 PM – 2:00 PM PDT.

Module 4: Integration, Expansion, and Overcoming Challenges.
Friday, June 27, 2025. 12:00 PM – 2:00 PM PDT.

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

BUY NOW!

Prerecorded
Online

August 6, 2022/.

Use SEO for Digital Marketing Masterclass, Module 4, Page Optimization for Speed

June 14, 2022

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 4 Only: regularly ~~$300~~ now 25% off—$225. Enroll here (pre-recorded).

Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here (pre-recorded).

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Module 4
(Pre-recorded Online)

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SEO Four-Module Series
(Pre-recorded Online)

Why Take this Course?

This is Module 4 of a four-workshop series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four-part series covers:

Keyword research: How to find the best keywords and spoken queries.
On-page SEO: How to get better site indexing and improve what your visitors see on the page.
Technical SEO: How to find and fix technical issues that affect your site ranking.
Off-page SEO: Additional steps to improve your page’s ranking in Google.
Page Optimization for Speed: Google gives preference to pages that open quickly.

In this workshop, you will learn how to update your website for Google’s focus on the speed of webpages. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so you will not experience a radical drop in traffic. You’ll also see how to measure your website to see how it meets Google’s standards. The workshop has examples, links, and code for you to copy, edit, and paste.

Update: Google announced the speed of webpages also applies to desktop search. How quickly a web page opens for desktop or mobile visitors is part of the Google ranking algorithm. If everything is equal for two pages, the faster page will rank higher. This workshop covers many best practices that you can apply to your websites.

We cover the parts of speed optimization:

Why optimize for speed?
How to measure your page’s speed.
How to reduce the kilobyte size of text and images

Why Optimize for the Speed of Pages?

Whenever Google rolls out a core update such as mobile-first indexing, hundreds of thousands of websites suddenly take a nosedive in ranking and traffic—and they scramble to triage the problem. You can prevent this from happening to your website by learning about Google’s update and improving your website’s page speed right away.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.

Module 4, workshop date and time:
Pre-recorded. Next live series coming in Fall 2023!

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Module 4
(Pre-recorded Online)

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SEO Four-Module Series
(Pre-recorded Online)

Key Takeaways:

In this class you’ll learn:

Should your website be designed for desktop or mobile? How to see and share the trend at your site.
Most of your visitors have a slower connection than they expect. Shared WIFI connections and VPNs impact the page speed. You can throttle your browser to experience how your pages open for your visitors.
Google’s new CWV speed metrics: FCP, LCP, CLS, FID: what these mean and how to see the scores.
Examples of good and bad web design: placement of buttons, tracking tags, content, and more.
How to use your Google Analytics to see page speed and decide which pages to optimize first.
How to reduce the amount of text on your site.
How to reduce the kilobyte weight of images on your site. The impact of image formats. Which images to compress. Comparison of results when compressing images. New image formats. Size of webP, GIFs, SVG, carousels, and video. How to use different sizes of the same image.
How to use segmentation in Google Analytics to see your traffic and page speed.
Dozens of practical tips and ideas to improve the speed of your pages.

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Module 4
(Pre-recorded Online)

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SEO Four-Module Series
(Pre-recorded Online)

How to Convince Your Boss Why You Should Take this Class:

You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.

Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:

Manage SEO: You’ll understand how to set up and run your SEO projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
Use the Before/After Reports: This SEO course includes reports for you to fill out before and after the SEO work. This lets you measure your results.
Cost-effective: This course will help you to carry out SEO faster and at a lower cost.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to send an email to the instructor.

Download Material:

Recorded video of PowerPoint presentations with audio.
Complete PDF of the PowerPoint presentation.
Step-by-step instructions in numbered lists with the links and checklists.
Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
Google’s internal training manual for their page quality review team.
LPO ebook by Andreas Ramos.

Who is the course for?

Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot Andreas is the author of 22 books on SEO, SEM, social media, and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical editor of Search Engine Marketing, Inc. by Mike Moran (IBM Press). He is an adjunct professor in digital marketing at INSEEC, a leading French university, and CSTU in Silicon Valley. He also led the digital marketing agency at Acxiom and was the Manager of Global SEO at Cisco. His clients include Stanford and Harvard. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.

Publications

Testimonials

I just finished the 4 course series for SEO, and what I’ve learned can be implemented right away. Also appreciate the follow up information for up to a year!

Amanda PruynDigital Specialist, Progressive Medical

I learn something new to work on with each module! It was easy to understand and follow, even for a beginner like me.

Lily HunterSenior Product Manager, eCommerce and Supplies, Roland DGA

This is a great introduction to why you should be paying attention to mobile-first SEO practices.

Carrin WelchDigital Marketing Manager at Magpul Industries Corp.

As someone who has been in digital marketing for over 14 years, I really enjoyed this presentation on the forthcoming updates needed for websites. It was great to see all the small tips that really make a difference when it comes to designing with mobile-first in mind. I learned a lot even though I have a lot of experience!

Tina LloydVP Digital Content & Social Media, INSP, LLC

Andreas presented several, great SEO insights. So refreshing to learn from a source who is actually keeping up on such an everchanging topic. Great webinar, Andreas!

Tracie YoungVP, Marketing Officer, First Bank

It’s not very common to receive actionable takeaways from some webinars as they are often just a company trying to earn your business and it becomes a “pitch” in disguise with minimal takeaways at best. This webinar was extremely educational with key insights and tangible takeaways that I can actually execute! I learned about several tools I can start using today to optimize our mobile site. Thank you Andreas for an amazing presentation! I’ll definitely be attending more DMAC workshops in the future!

Cassie PekarMarketing Director, Sylvie Collection

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June 14, 2022/.

Use Google Ads for Digital Advertising, Module 3: The Google Ads Bidding System and Quality Score

June 09, 2022

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Individual workshops $300 each, now 25% off—$225 each

Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here (Pre-recorded).

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(Pre-Recorded Online)
Google Ads
Module 3

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Pre-Recorded Online
Google Ads
3-Part Series

Why Take this Course?

This is Module 3 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.

In this workshop, we’ll dig into the Google Ads engine. You’ll see how the bidding system works. This means you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click). You’ll be able to increase your Quality Score, which lets you lower your bids yet rank higher. You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPIs. The workshop also covers additional software from Google that lets you manage dozens of accounts in one account.

Finally, we’ll show you how to manage Google Ads by time zones, continent, and language.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

Next live masterclass coming in Fall 2023!

Key Takeaways:

In this class you’ll learn:

Google’s auction system and how the bidding algorithm works (with examples).
Google Ads Quality Score determines your final bid and ranking. You’ll see how to improve your Quality Score so you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
How to set bids, manage bids, and manage your budget.
How to use portfolio theory for your ads.
How to calculate KPI’s (Key Performance Indicators). We’ll send you a KPI eBook.
An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped up from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
We’ll look at a tool that lets you manage several Google Ads accounts. Another Google tool that lets you manage hundreds of thousands of keywords. These tools are available only by request from Google. We’ll show you how to get them.
A series of slides cover how to manage global ad campaigns by time zone, continents, and languages.
Finally, if you’re a non-profit, how to use Google Foundation Grants as a test bed for your Google Ads campaigns.

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(Pre-Recorded Online)
Google Ads
Module 3

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Pre-Recorded Online
Google Ads
3-Part Series

How to Convince Your Boss Why You Should Take this Class:

You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.

Your internal teams know your goals, products, and services and can create and manage better advertising.

Manage Digital Advertising: You’ll understand how to set up and run your advertising projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
Cost-effective: This course will help you to carry out digital ad campaigns faster, at a lower cost, and with better results.

The Presentations:

The workshops are hands-on and practical.
In addition, the workshops are live so you can ask your questions.
Can’t attend the live workshops? No problem! All workshops are recorded. If you have questions, you’re welcome to email the instructor.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
Spreadsheet to collect and manage thousands of keywords.
Spreadsheet tool to convert your keywords to lower case.
Free software to make permutations of your keywords.
Spreadsheet tool to translate your keywords into 66 languages.
The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.

Testimonials

“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”

Trey PaschMarketing Specialist, Walker Tape Co.

Well worth the money spent.

Michele ChristianGlobal Marketing Specialist, Hutchinson Industries, Inc.

Great webinar, love to learn from a best selling author.

Ashley Gase Ecommerce Specialist Frontier Co-op

Ashley GaseEcommerce Specalist, Frontier Co-op

Great Webinar! Andreas shared valuable information and tips that save me much time and will help me better manage Google Ads for the businesses I manage. I look forward to utilizing what I have learned through this series!

Kim KinsellaDirector of Marketing, FIRC Group

Another great course from the DMA of Northern California!

Katie WilliamsonCommunity Manager, Matson Alarm

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June 9, 2022/.

Leveraging ChatGPT and AI for Digital Marketing Success, a 2-module Masterclass

June 07, 2022

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (Pre-recorded).

ENROLL NOW
2-Module Series
Pre-recorded Online

Why Take this Course?

The new AI tools in ChatGPT, Microsoft Office, Google, and others are the most significant changes in digital marketing since the introduction of the web in 1993. AI tools can save time, help generate ideas, and improve productivity. This workshop is for digital marketers who are looking to learn new tools and skills to improve their efficiency and productivity.

The goal of this two-session workshop is to help digital marketers learn how to use ChatGPT and other AI tools to improve their efficiency and productivity in their digital marketing.

Use AI tools to quickly generate high-quality text and images that you can use for marketing content, such as articles, blogs, web pages, product descriptions, digital ads, social media posts, and videos. Attendees will also see how to use AI to come up with unique creative ideas or brainstorming.

You’ll see live hands-on examples, step by step, of how to use AI to create text and images. You’ll get the recorded video which you can review so you can apply this to your work. All slides include the prompts and results, which you can copy, edit, and use for your work.

Andreas Ramos is among the first instructors in the world to teach university-level courses in the use of AI tools for digital marketing, and the author of more than twenty-two books on digital marketing.

(Can’t attend a live class? No problem. This masterclass series is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.
Pre-recorded online. Next live masterclass coming in July 2023!

Module 2: AI Tools for Social Media, Digital Ads, and Images.
Pre-recorded online. Next live masterclass coming in July 2023!

ENROLL NOW
2-Module Series
Pre-recorded Online

Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (Pre-recorded).

Description:

The first session covers the AI tools and how to use them for creating or editing text to save time and enhance creative flow. The focus is on the use of AI for digital marketing for writing blog articles, web content, emails, product descriptions, ebook outlines, press releases, and competitor reviews. We’ll include a comparison and how to use tools such as ChatGPT, ChatGPT Pro, Microsoft Chat and Google Bard, Anthropic Claude, and other tools, and an overview of the upcoming AI tools in Microsoft Copilot.

Key Takeaways:

The focus is hands-on, applicable tools and processes.
Every slide includes the prompt and its result. You can copy the prompts, edit them, and use them for your work.
Introduction to the basics of ChatGPT and other AI tools for digital marketing.
Comparison of the current state of ChatGPT, ChatGPT Pro, Microsoft Chat and Google Bard, Anthropic Claude, and other tools.
Overview of the upcoming AI tools in Microsoft Copilot.
Live demonstration of many items in this presentation: How to create articles, book outlines, customer review summaries, business plans, competitor analysis, write job ads, emails, press releases, grant proposals, and more.
How to use these tools to write (or improve your writing) for articles, blog posts, PowerPoint slides, and outlines for articles and books.
Use these tools to edit or improve website content, product descriptions, product summaries, and more.
How to use AI tools to write grant proposals.
How to use AI to translate to 50 languages.
Create certification exams for your products or services.
How to use AI to prepare for conferences.
Additional uses include how to quickly produce time-consuming reference letters and employee quarterly reviews.

ENROLL NOW
2-Module Series
Pre-recorded Online

Module 2: AI Tools for Social Media, Digital Ads, and Images.

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (Pre-recorded).

Description:

The second session continues with ways to use AI for social media, digital ads, and images to save time, increase your content library and enable faster testing. Plus, how to use AI in unique ways for creative brainstorming and organizing customer reviews, and sentiment. Plus, how to improve your LinkedIn page for your company and yourself.

Key Takeaways:

Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
Using AI tools to create hundreds of social media posts in seconds. A custom spreadsheet (included) shows how to make sure the posts are within character limits. Date and time are added to the posts so it can be uploaded into a social media management tool.
Use AI to analyze thousands of customer reviews or social media comments, with summaries of customers’ problems, suggested solutions, representative quotes that can be used for marketing blurbs and social media posts, and sorted by sentiment (positive, neutral, negative).
AI can create unique photos, images, and videos for your product shots, websites, and more.
For SEO, writing meta-tags (TITLE and DESCRIPTION), how to edit those, how to check the character limits, and how to test them.
For digital ads for Google RSA: quickly create fifteen headlines and four description lines, how to check these to fit Google Ad’s character count restrictions, and how to find data to see which lines are the best ones. The best ads can be copied for use in your ads in Facebook, Instagram, LinkedIn, Tiktok, and other ad platforms.
How to use ChatGPT to improve your LinkedIn pages for your company and yourself.
How to integrate ChatGPT and other AI tools into digital marketing strategies.

ENROLL NOW
2-Module Series
Pre-recorded Online

How to Convince Your Boss Why You Should Take this Class:

The new AI tools in ChatGPT, Microsoft Office, and Google are the most significant changes in digital marketing since the introduction of the web in 1993 and the iPhone in 2007. You’ll be able to do more, faster, with better quality, and lower costs. Don’t be left behind in this new world of AI-enabled digital marketing. Sign up for our course now and boost your efficiency and productivity!

The Presentations:

The workshops are hands-on. Attendees will leave the workshop with a practical understanding of how to immediately integrate ChatGPT and other AI tools into their digital marketing strategies, and how to quickly and efficiently generate high-quality marketing content. All examples include the prompts and the results which you can copy, edit, and use in your work.

Download Material:

The Powerpoint of the presentation workbook.
The video of the presentation.
Ebooks, links, and recommended reading.
Spreadsheet for Microsoft Excel and Google Sheets with worksheets for SEO meta-tags, Google Ads, social postings, and business plans. The worksheets include formulas that count the number of characters for SEO tags, digital ads, social postings, and business plans.

Who is the course for?

Marketing managers, digital marketers, social media managers, public relations managers, content managers, content authors, editors, copy editors, and writers.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has been using AI tools for his work as CMO of a startup. He is also among the first professors in the world to teach university courses in the use of AI tools for digital marketing.

Andreas also manages a Twitter List of 30+ key people in AI for marketing, including OpenAI, Microsoft, Google, Nvidia, Meta, and professors in marketing at Wharton, NYU, Stanford, and other universities.

He has 25+ years of professional experience in digital marketing for startups, companies, and global enterprises. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the director of the digital agency at Acxiom. He is the author of 22+ books on SEO and digital marketing, including one of the first books on how to build HTML websites. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on from one of the leading experts in digital marketing in Silicon Valley.

Publications

Testimonials

This course provided me with tools and resources I didn’t know existed that can make my daily tasks sooo much easier. Highly recommend for the multitaskers and those that wear many hats at work.

Brenda PascoeMarketing and Media, Hughes Socol Piers Resnick & Dym, Ltd.

The workshop is a great introduction for using AI content in digital marketing.

Krystal DredgeMarketing Director, AvL Technologies

The AI 2 part series was super helpful in gaining a better understanding of AI tools out there now and a look into the future!

Denise Rene CarpenterDirector of Marketing, Ulliance, Inc.

This was a great course that provided me a strong foundation to learning about the abilities of AI. Although having no prior knowledge in AI, Andreas made it easy to follow along and understand all of the material. I would definitely recommend taking this class to stay on top of the inevitable evolution of AI in society.

Mason DeLucaMarketing Specialist, Calero

This course by the DMAnc was very helpful and the tips I learned will save me countless hours!

Christopher CastilloSenior Manager of Digital Marketing, C+R Research

I’ve attended several workshops on AI by other pros, but none like this one. I learned uses for AI in content creation that I hadn’t considered, such as translations, grant proposals, research for conferences and networking, social media posts with emojis, creating exams, and improving LinkedIn profiles. Andreas shares a ton of resources for creating digital ads, images, and doing SEO with AI. Learn what Microsoft and Google, as well as ChatGPT have in the works to make marketing life easier and more productive.

Jan CarrozaAuthor | ROI-Driven Problem-Solver | Performance & Direct Response Marketer | Networker Sharing Trends | Dmcenter.com

The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.

Madison PearsonDirector of Marketing, Osborn Consulting

This workshop, along with some others, does a good job of staying up to date with what is happening in the world of marketing. Noteworthy and experienced people from the industry are selected to conducted these workshops, so drawing on their expertise and experience is always helpful.

Manisha PratapTechnical Writer, ProteinSimple, a Bio-Techne brand

I wasn’t sure what to expect since this is my first course with DMA, but I am pleasantly surprised by the expertise of the instructor. I learned a LOT and this is after exploring the topic on my own for a few weeks and participating in another free webinar. This course was definitely a step above what I’ve seen on this topic so far.

Rebekah WelchMarketing Manager, Ayoub Carpet Service

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June 7, 2022/.

B2B Market Strategy Development–How to Build a Better Marketing Machine, Follow on One-on-One Marketing Strategy Development Session–Two 2-Hour Sessions (Module 2, Optional)

May 25, 2022

DMAnc.org Online Certification Workshops

Special Fall Discounts
Free Lifetime Workshop Updates

Special Pricing: Module 2 regularly ~~$900~~ now 52% off—$435. Enroll here.

Special Series Pricing: both Modules 1 and 2, regularly ~~$1,200~~ now 45% off—$660. Enroll here.

ENROLL NOW
Module 2
(Individually Scheduled)

ENROLL NOW
Live Online
Module 1: Oct 25th
Module 2: By Appointment

ENROLL NOW
Module 1: Pre-recorded.
Module 2: by Appointment

Introduction:

If you are not eating your competitor’s lunch, they are probably eating yours. You either need to be hunting or you will be hunted. By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market. This workshop is focused around building a foundation and key modules of an effective B2B Marketing Strategy to do just that.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop Date and Time:

Module 2: Covers how to build a better marketing machine specifically for your business.
Scheduled individually with the instructor, Mike Hornby.

Special Pricing: Module 2 regularly ~~$900~~ now 52% off—$435. Enroll here.

Special Series Pricing: both Modules 1 and 2, regularly ~~$1,200~~ now 45% off—$660. Enroll here.

ENROLL NOW
Module 2
(Individually Scheduled)

ENROLL NOW
Live Online
Module 1: Oct 25th
Module 2: By Appointment

ENROLL NOW
Module 1: Pre-recorded.
Module 2: by Appointment

Description:

For those that have completed the B2B Marketing Strategy Development Workshop, this is as a one-on-one follow up with the instructor, structured as two 2-hour video conference consultation sessions.

More than 25 worksheets and templates from Module 1 will be completed and reviewed as part of the one-on-one workshop material so the participant can use them to build their marketing strategy.

Key Takeaways

The focus will be to review an individual company’s templates completed from the first B2B Marketing Strategy Development workshop and then give feedback with the purpose of flushing out further the development of the marketing strategy. The participant will need to choose one product/business line to focus on. As a prerequisite to doing these one-on-one sessions, the participant will have completed as many of the templates listed below as possible and practical before scheduling the meetings with the instructor. The instructor and the participant will review the completed templates together, and the instructor will challenge/ask more questions to make sure the answers truly addressed the questions. This will give the advantage of an outside peer review vetting the process before socializing documents within your company.

ENROLL NOW
Module 2
(Individually Scheduled)

ENROLL NOW
Live Online
Module 1: Oct 25th
Module 2: By Appointment

ENROLL NOW
Module 1: Pre-recorded.
Module 2: by Appointment

How to Convince Your Boss Why You Should Take This Workshop:

This workshop will create or evaluate your marketing strategy so you can enhance your Marketing Machine that will deliver:

More leads.
Higher quality leads.
Better support for sales by improving the probability of a win in your sales cycle opportunities.
Powerful messaging that is better aligned with your target market needs.
Ensure synergy with your business strategy.
Better connected to your marketing tactics.
Overall increase in your Marketing ROI.

The Presentations:

The focus will be to review an individual company’s templates completed from the first B2B Marketing Strategy Development workshop and then give feedback with the purpose of flushing out further the development of the marketing strategy. The participant will need to choose one product/business line to focus on. As a prerequisite to doing these one-on-one sessions, the participant will have completed as many of the templates listed below as possible and practical before scheduling the meetings with the instructor. The instructor and the participant will review the completed templates together, and the instructor will challenge/ask more questions to make sure the answers truly addressed the questions. This will give the advantage of an outside peer review vetting the process before socializing documents within your company.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.

A majority of the following templates should be completed prior to scheduling the one-on-one meetings with the instructor. Then they will be reviewed, discussed and evaluated in the live discussions.

Business purpose worksheet.
Target market analysis worksheet.
Brand gap worksheet.
Core competency worksheet.
Thought leadership worksheet.
Competitive analysis capabilities worksheet.
SWOT worksheet.
Strengths worksheet.
Weaknesses worksheet.
Opportunities worksheet.
Threats worksheet.
Impact messaging worksheet.
Connecting pain to value worksheet.
Thought leadership campaign worksheet.
Product strategy UVP worksheet.
Product strategy Weaknesses worksheet.
Product strategy Opportunities worksheet.
Product strategy Threats worksheet.
Product strategy Market Trends worksheet.
Marcoms strategy Lead-Gen worksheet.
Marcoms strategy ABM worksheet.
Strategic alliances strategy worksheet.
Industry press strategy worksheet.
Macro Market trends worksheet.
Micro Market trends worksheet.
Sales enablement worksheet.
Executive outreach prep questions check list: 1, 2, 3, 4, 5.
Marcoms strategy Executive outreach worksheet.

Who is the course for?

Who will benefit from this one-on-one session

Participants from Module 1 who completed a majority of the templates listed above and who want an expert outside opinion and perspective on them before circulating them in the company or proceeding with the strategy into the marketplace. These will be business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.

The Presenter:

MICHAEL HORNBY

Chief Marketing Officer
Orion Marketing Group

Mike Hornby headshot

For over 30 years, Michael has been part of senior management teams with organizations that have ranged in size from start-ups to multi-billion dollar B2B technology focused companies in Telecoms, Medical Instrumentation, Industrial, Security, Location Intelligence and Defense. His main focus has always been on facilitating and leading market strategy for business top-line growth and building teams that have met and exceeded their sales & marketing targets. In his last position as Director of Market Strategy and Marketing, Mike was responsible for working with 13 business units over 15 locations across the globe, facilitating the development of their market and product strategies. He led marketing strategy workshops with each of those business units. Other areas of focus have been marketing communications, product marketing, product management, engineering management, direct sales and channel management along with business development. Mike has been a guest speaker at Algonquin College and Ottawa University sharing with business students insights into marketing strategy and planning. He also was a member of the Ottawa TecExec Association where he was a regular speaker and part of the organization committee. Mike worked with Invest Ottawa and advised young entrepreneurs with their start-up initiatives. He graduated with a Bachelor of Commerce degree Honors at Carleton University, Ottawa, Canada.

Testimonials

Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.

Mitzi BreauxTargeted Marketing Manager, Vitalant

Another great course by DMAnc. Mike gives us a glimpse of a CMO in a large company and a roadmap to an effective marketing strategy (including the templates to get there).

Clifton WebbDirector, Media & Marketing, QRI

Comprehensively delivered presentation with working, real-life examples. A palpable Marketing experience.

Dara MottahedProduct Marketing Manager, Gastops

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May 25, 2022/.

LinkedIn Profile Optimization for Marketers Masterclass

May 24, 2022

Special Summer 2025 Pricing: Regularly ~~$600~~ is now 50% off—$300. Enroll here (Live Online).

ENROLL NOW

Summer 2025
Live Online
Starts Jul 11

BUY NOW!

Prerecorded
Online

Tips, Techniques, & Insider Knowledge to Elevate You and Your Company’s Presence on LinkedIn

If you’ve been tasked with maintaining your company’s LinkedIn profile, disappointing results and negligible impact can make it the least exciting task on your very full plate. But with pro insights, you can make this medium sing—and deliver—in ways that make you look like the marketing genius you are.

In this one-module, two-hour masterclass designed specifically for marketing professionals, you’ll learn how to optimize LinkedIn profiles for yourself, your organization, your team, your sales force, and your executive leadership for maximum impact.

We’ll explain how LinkedIn uses AI and its algorithm to score and rank profiles and how they choose which posts to show. Most important, you’ll learn how to see the scores of the profiles you manage and see success metrics you can share with your leadership. In one case study we share, you’ll see how a team increased their score from 48 to 56 and got up to five times more revenue. The wealth of opportunities can expand your professional connections and attract potential customers, clients, partners, employees, and investors.

The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands of individuals and organizations unlock this dynamic platform’s potential. His unique experience includes exclusive tips and strategies you won’t find anywhere else.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

What You’ll Learn in This Workshop

In this hands-on workshop, we focus on enhancing your personal LinkedIn profile and your company’s LinkedIn profiles to build more business opportunities, grow your connections, and attract top talent. Each topic is accompanied by clear examples that you can easily adapt and apply to your own profile.

Craft a compelling profile, section by section, with the help of practical tips and examples.
Harness the power of AI. We’ll provide prompts and results that you can easily copy, modify, and use immediately to use with your AI tool of choice to help you create compelling content. You’ll also see AI tools that can transform your selfies into professional portraits.
Expand your network strategically. How to identify and connect with other relevant profiles to boost your LinkedIn score.
Explore powerful but little-used tools like LinkedIn Sales Navigator, which can help you find the most valuable connections among LinkedIn’s vast user base.
Navigate LinkedIn’s latest posting guidelines. We’ll cover the updated guidelines and demonstrate how strategic posting can positively impact your score.
Get ideas for leveraging AI to create engaging posts.
Discover profile banners. Explore how the new profile banners can increase your visibility.
See how others perceive your profile.
Showcase your company culture to attract like-minded applicants and partners. Learn how to use company updates, posted content, and employee testimonials to give applicants a genuine sense of your organization’s style, values, and workplace culture.
Understand LinkedIn from the recruiter’s perspective: You’ll see the results of LinkedIn’s filters. By understanding how LinkedIn filters work, you can optimize your profile to stand out.
Access salary insights: In a bonus section, we’ll demonstrate how to research and compare salaries, enabling you to offer competitive compensation packages and attract top talent.
Measure your progress.
Create a stunning visual identity. Select and optimize your company page’s background photo, profile photo, and slogan to create a compelling visual impression that aligns with your brand.
Craft an engaging company summary: We’ll provide guidance on writing a powerful summary that effectively communicates your company’s mission, values, and unique selling points.
Master job-posting strategies. Discover best practices for posting jobs on your company page, harnessing LinkedIn’s AI to identify and attract qualified job seekers who can apply directly to your organization, enhancing your reputation as an employer of choice.
Showcase your valuable staff. Understand the significance of featuring your staff on your company page and how this can boost your company’s visibility, credibility, and engagement.
Stay ahead of the curve. Unlike other courses that keep “evergreen” content static for years, we continuously update our course with the latest tips and insights, ensuring you stay at the forefront of LinkedIn best practices. No matter when you take it, you’ll be getting the most recent information.

Key Takeaways:

Our comprehensive course is designed to provide you with actionable insights and practical skills to enhance your LinkedIn presence. Here are the key takeaways:

Mastering the LinkedIn Search Algorithm: Gain a deep understanding of the LinkedIn search algorithm. With this knowledge, you can edit your profile strategically to rank higher and increase your visibility.
Step-by-Step Profile Improvement: We provide a detailed, step-by-step guide to improving your LinkedIn profile. Our course includes clear examples that you can directly apply to your own profile.
Unveiling Your Hidden LinkedIn Score: Learn how to access your hidden LinkedIn score. This valuable metric allows you to track the effectiveness of your profile optimization efforts.

How to Convince Your Boss Why You Should Take this Workshop:

This course is written for staff at companies who want a stronger LinkedIn presence. LinkedIn is the key social media channel for professionals. Our LinkedIn profile optimization (LPO) course lets you get on top of LinkedIn and then train the rest of your team and your company on how to improve their profiles and the company page. By improving your LinkedIn scores, you improve visibility on LinkedIn to customers, partners, investors, analysts, and potential job applicants. Your company gets more opportunities and more revenue. Your company shows up ahead of your competitors.

The Presentations:

The two-hour workshop is hands-on and practical.
The workshop is live so you can ask your questions during the presentation.
Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded. You can watch on your own schedule.
If you have questions after the workshop, you’re welcome to email the instructor.

Download Material:

Copy of our 22-page PDF on how to do LinkedIn profile optimization (LPO) for your profile and company. It includes step-by-step illustrations, descriptions, explanations, and examples.
Copy of the video. You can listen to the complete video presentation with audio as often as you like.
PDF of the complete PowerPoint presentation.

Who is the course for?

We focus on hands-on, practical learning that can be immediately applied in the workplace for immediate impact. Our courses are specifically designed for marketing professionals, ensuring the content is relevant and valuable to your day-to-day work.
Individual Professionals: Whether you’re a marketing manager, sales executive, or a member of the C-suite, this course will equip you with the tools to optimize your LinkedIn profile and increase your professional visibility.
Team Leaders: The principles of LinkedIn Profile Optimization can be applied across any team – from Marketing and Sales to the Executive team. As a leader, you can use the skills learned in this course to improve your team’s collective LinkedIn presence.
Result-Oriented Professionals: An optimized LinkedIn profile leads to increased connections within your field, opening doors to potential customers, clients, collaborators, and investors. If you’re looking to expand your network and opportunities, this course is for you.

The Presenter:

Andreas Ramos

Andreas Ramos head shot

Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
In Palo Alto since 1992.
Master’s degree from Universität Heidelberg, Germany.
Website is https://andreas.com (online since 1994).
Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
Contact Andreas at [email protected].

ENROLL NOW

Summer 2025
Live Online
Starts Jul 11

BUY NOW!

Prerecorded
Online

This workshop gave me an in-depth understanding of LinkedIn Profile Optimization (LPO) and how to gain thousands of view on LinkedIn for free. I am excited to use the tips and tools discussed in the workshop to improve my personal profile as well as our executive team’s pages!

Kaitlyn OlsonDigital Marketing Associate, Axios HR

Very real and relevant information that can be executed on quickly to see fast improvements in LinkedIn engagement.

Sally YundtSr. Marketing Manager, SKF USA, Inc.

Incredibly rich webinar. Great ideas to improve and engage on personal profiles and company pages. It goes beyond LinkedIn to leveraging other websites and lead generation software to maximize your LinkedIn pages.

Randall HulaGlobal Product Marketer, Euronet Worldwide

I recommend this workshop for those hoping to gain a better understanding of how LinkedIn really works. There’s a lot more than meets the eye and this workshop will open your eyes to what’s happening behind the scenes so you can optimize your profile.

Tina JaycoxLeveraging Psychology & Social Media for the Art of Storytelling (aka Digital Marketing)

Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

Very informative course!

Tammy MarguliesMarketing Director, Cosmo Insurance

This is the perfect course for anyone who wishes to learn more about how LinkedIn works or wants to grow their reach on LinkedIn – or both!

Jaime JohnsonEmpire Today LLC

The LinkedIn Optimization workshop answered questions and went into detail beyond what you can find on your independent search, and having participants asking questions that I might not have thought of really made this webinar worth it as I plan on optimizing my profile as well as my company profile.

Yousef Al-NuaimiMarketing Specialist, DataEndure

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

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Workshop dates and times:

SUMMER 2025

LinkedIn Profile Optimization for Marketers Masterclass
Friday, July 11, 2025
from 12:00 p.m. to 2:00 p.m. PDT.

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Summer 2025
Live Online
Starts Jul 11

BUY NOW!

Prerecorded
Online

May 24, 2022/.

AI for Digital Marketing Masterclass

May 24, 2022

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing: regularly ~~$300~~ now 25% off—$225. Enroll here.

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Live Online
May 24th

ENROLL NOW
(Pre-Recorded Online)

Leveraging ChatGPT and AI for Digital Marketing Success

Why Take this Course?

The new AI tools in ChatGPT, Microsoft Office, and Google, and others are the most significant changes in digital marketing since the introduction of the web. AI tools can save time, help generate ideas, and improve productivity. This workshop is for digital marketers who are looking to learn new tools and skills to improve their efficiency and productivity.

The goal of this workshop is to help digital marketers learn how to use ChatGPT and other AI tools to improve their efficiency and productivity. Attendees will learn how to integrate ChatGPT and other AI tools into their digital marketing strategies, enabling them to quickly generate high-quality marketing content, such as blogs, digital ads, social media, web pages, and product descriptions, and images. Attendees will also learn how to use AI tools to come up with unique creative ideas, and new suggestions for brainstorming.

Andreas Ramos is among the first instructors in the world to teach university courses in the use of AI tools for digital marketing, and the author of more than twenty-two books on digital marketing. Andreas also manages a Twitter List of 30+ key people in AI for marketing, including OpenAI, Microsoft, Google, Nvidia, Meta, and professors in marketing at Wharton, NYU, Stanford, and other universities. As new ideas appear, they’ll be added to this workshop.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

The course is a one-time two-hour workshop.

Wednesday, May 24, 2023 (9:00 AM to 11:00 AM PDT).

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Live Online
May 24th

ENROLL NOW
(Pre-Recorded Online)

Key Takeaways:

Introduction to ChatGPT and other AI tools for digital marketing.
How to integrate ChatGPT and other AI tools into digital marketing strategies.
Comparison of various AI tools, including ChatGPT, ChatGPT Pro, Microsoft and Google AI, and additional tools.
How to use these tools to write (or improve your writing) for articles, blog posts, social media posts, PowerPoint slides, and outlines for articles and books.
Using these tools to edit or improve website content, product descriptions, product summaries, translations, and more.
Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
How to create unique photos, images, and videos for your product shots, websites, and more.
For SEO, writing meta-tags (TITLE and DESCRIPTION) how to edit those, and how to test them.
For digital ads for Google RSA: quickly create fifteen headlines and four description lines, how to check these to fit Google Ad’s character count restrictions, and how to find data to see which lines are the best ones. The results can be applied to your ads in Facebook, LinkedIn, and other platforms.
Using AI tools to create dozens (or hundreds) of social media posts in seconds.
How to use ChatGPT to improve your LinkedIn pages for your company and yourself.
Additional uses of these tools to quickly produce time-consuming reference letters, and employee quarterly reviews.

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Live Online
May 24th

ENROLL NOW
(Pre-Recorded Online)

How to Convince Your Boss Why You Should Take this Workshop:

The new AI tools in ChatGPT, Microsoft Office, and Google are the most significant changes in digital marketing since the introduction of the web in 1992 and the iPhone in 2007. You’ll be able to do more and faster with better quality and lower costs. Don’t get left behind in this new world of AI-enabled digital marketing. Sign up for our course now and boost your efficiency and productivity!

The Presentation:

The workshop will be hands-on. Attendees can use ChatGPT and other AI tools to generate marketing content and creative ideas. The workshop will be led by an experienced digital marketer with a strong background in digital marketing. Attendees will leave the workshop with a practical understanding of how to integrate ChatGPT and other AI tools into their digital marketing strategies, and how to quickly and efficiently generate high-quality marketing content.

Download Material:

The Powerpoint of the presentation.
The video of the presentation.
Ebooks, links, and recommended reading.
Spreadsheet for Excel and Google Sheets with formulas to count characters for SEO tags, digital ads, and translate text.

Who is the course for?

Marketing managers, digital marketers, social media managers, public relations managers, content managers.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has been using AI tools for his work as CMO of a startup. He is also among the first professors in the world to teach university courses in the use of AI tools for digital marketing.

Andreas also manages a Twitter List of 30+ key people in AI for marketing, including OpenAI, Microsoft, Google, Nvidia, Meta, and professors in marketing at Wharton, NYU, Stanford, and other universities.

He has 25+ years of professional experience in digital marketing for startups, companies, and global enterprises. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the director of the digital agency at Acxiom. He is the author of 22+ books on SEO and digital marketing, including one of the first books on how to build HTML websites. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on from one of the leading experts in digital marketing in Silicon Valley.

Publications

Testimonials

The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.

Madison PearsonDirector of Marketing, Osborn Consulting

This workshop, along with some others, does a good job of staying up to date with what is happening in the world of marketing. Noteworthy and experienced people from the industry are selected to conducted these workshops, so drawing on their expertise and experience is always helpful.

Manisha PratapTechnical Writer, ProteinSimple, a Bio-Techne brand

I wasn’t sure what to expect since this is my first course with DMA, but I am pleasantly surprised by the expertise of the instructor. I learned a LOT and this is after exploring the topic on my own for a few weeks and participating in another free webinar. This course was definitely a step above what I’ve seen on this topic so far.

Rebekah WelchMarketing Manager, Ayoub Carpet Service

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May 24, 2022/.

Use SEO for Digital Marketing Masterclass–Module 2, On-page SEO and Technical SEO

May 17, 2022

DMAnc.org Online Certification Workshops

Spring Discount: 25% to 45% Off
Free Lifetime Workshop Updates

Special Pricing, Module 2 Only: regularly ~~$300~~ now 25% off—$225. Enroll here (Pre-recorded).

Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here.

ENROLL NOW
Module 2
(Pre-recorded Online)

ENROLL NOW
SEO Four-Module Series
(Live and Pre-recorded Online)

Why Take this Course?

This is Module 2 of a four-workshop series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four-part series covers:

Keyword research: How to find the best keywords and spoken queries.
On-page SEO: How to get better site indexing and improve what your visitors see on the page.
Technical SEO: How to find and fix technical issues that affect your site ranking.
Off-page SEO: Additional steps to improve your page’s ranking in Google.
Page Optimization for Speed: Google gives preference to pages that open quickly.

This workshop covers on-page SEO—These are the measures that can be taken directly within the website in order to improve your search ranking. Many things can be improved to get better indexing, such as site architecture, page design, grammar, text, site search, and video. These improvements are also good for your visitors, as they can make for a better, more organized experience when they visit your site.

We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category. You’ll see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that automatically adds up the characters in your meta-tags so they stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images, along with other technical issues. And we’ll cover other technical issues such as canonical tags and HRefLang tags, 404-error pages, 301-Redirects, and how to find and fix broken internal links, and XML sitemaps for pages and images. Everything is explained in clear English with numbered steps so you can make the changes.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.

Module 2, workshop date and time:

Pre-recorded. Next live workshop coming in Fall 2023!

ENROLL NOW
Module 2
(Pre-recorded Online)

ENROLL NOW
SEO Four-Module Series
(Live and Pre-recorded Online)

Key Takeaways:

In this class you’ll learn:

How to optimize your pages.
SEO for the text on your page, including headings, body text, and links.
How to write meta-tags, along with a spreadsheet to manage meta-tags.
Tools to see the meta-tags on your site (and your competitors’ sites).
How to do SEO for images, including ALT tags and the hidden meta-data.
Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
Lots of examples of code for you to copy, edit, paste, and use.
Checklists for on-page SEO and technical SEO.

ENROLL NOW
Module 2
(Pre-recorded Online)

ENROLL NOW
SEO Four-Module Series
(Live and Pre-recorded Online)

How to Convince Your Boss Why You Should Take this Workshop:

You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.

Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:

Manage SEO: You’ll understand how to set up and run your SEO projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
Use the Before/After Reports: This SEO course includes reports for you to fill out before and after the SEO work. This lets you measure your results.
Cost-effective: This course will help you to carry out SEO faster and at a lower cost.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to send an email to the instructor.

Download Material:

Recorded video of PowerPoint presentations with audio.
Complete PDF of the PowerPoint presentation.
Step-by-step instructions in numbered lists with the links and checklists.
Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
Google’s internal training manual for their page quality review team.
LPO ebook by Andreas Ramos.

Who is the course for?

Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in SEO since the mid-90s. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Testimonials

This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.

Amanda PruynDigital Specialist, Progressive Medical

I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.

Anna PlehnEcommerce Marketing Manager, ViewSonic

Eye-opening! There’s so much I need to do and check on our eCommerce site!

Lily HunterSenior Product Manager, eCommerce and Supplies, Roland DGA

These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.

Crystal SchwartzDirector of Marketing, Pine Village

Andreas Ramos provides clear instruction on how to effectively use SEO to pop your web site to the top of the page.

Mandi ToutschClient Services Representative, US Census

Great detailed information, well versed presenter, and up-to-date knowledge for SEO. Time and money well spent.

Katie GuyMarketing Event/Campaign Specialist at Ultimus Fund Solutions

I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.

Celinda OliveWeb Content Specialist, Esultants Web Services

Very knowledgeable instructor and would take other courses offered by the DMAnc.org.

Richard YagerDirector of Marketing

Presentation was very useful and helpful. It goes through a variety of SEO topics and in great detail.

Jessica KlimczykSenior, Schneider Downs & Co., Inc.

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May 17, 2022/.

Use Google Ads for Digital Advertising, Module 1: Google Ads and Keywords

May 05, 2022

DMAnc.org Online Certification Workshops

Spring Discounts: 25% to 45% Off
Free Lifetime Workshop Updates

Special Pricing, Module 1 Only: regularly ~~$300~~ now 25% off—$225. Enroll here (Pre-recorded).

Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here.

ENROLL NOW
Pre-Recorded Online
Google Ads
Module 1

ENROLL NOW
Live and Pre-Recorded Online
Google Ads
3-Module Series

Why Take this Course?

This is Module 1 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.

This workshop starts by looking at how Google Ads uses accounts, campaigns, ad groups, keywords, ad creative, and landing pages. We then look at how to find and sort keywords. You can easily find tens of thousands of keywords for free with Google Ads, Google Search Console, and Google Analytics. We will show you (with numbered steps and screenshots) how to find keywords. Each section has a summary with a checklist so you can do the work.

When you’ve collected thousands of keywords, you clean up the keywords. If you need to, you can use additional tools to translate your keywords into sixty-six languages. You’ll also see how to test thousands of keywords to find the ones that get impressions and clicks.

You’ll also see how to improve your Google Ads optimization score and other tips.

The workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including examples for you to copy, paste, edit, and use, along with handy checklists for your work. You can do the work yourself, or, by understanding it, manage staff, agencies, or consultants. You can also apply many ideas from Google Ads to other search engines and social media.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

Pre-recorded.

ENROLL NOW
Pre-Recorded Online
Google Ads
Module 1

ENROLL NOW
Live and Pre-Recorded Online
Google Ads
3-Part Series

Key Takeaways:

We’ll cover how a Google Ads account is structured, its limits, and how to get around those limits.
You’ll see eight ways to find the keywords (and your competitors’ keywords) that your target audience uses.
We’ll show you several simple spreadsheet tips to change keywords into lower cases or translate your keywords into sixty-six languages (or more). Another tool creates permutations of your top keywords.
We’ll see how to test keywords to find the best ones.
Are the keyword projections for traffic and bids real or fake data? What can you use from that data?
How to sort keywords into categories for the phases of your buying cycle or purchase funnel.
Finally, we’ll do a walk-through of a Google Ads account.

ENROLL NOW
Pre-Recorded Online
Google Ads
Module 1

ENROLL NOW
Live and Pre-Recorded Online
Google Ads
3-Part Series

How to Convince Your Boss Why You Should Take this Class:

You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.

Your internal teams know your goals, products, and services and can create and manage better advertising.

Manage Digital Advertising: You’ll understand how to set up and run your advertising projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
Cost-effective: This course will help you to carry out digital ad campaigns faster, at a lower cost, and with better results.

The Presentations:

The workshops are hands-on and practical.
In addition, the workshops are live so you can ask your questions.
Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
Spreadsheet to collect and manage thousands of keywords.
Spreadsheet tool to convert your keywords to lower case.
Free software to make permutations of your keywords.
Spreadsheet tool to translate your keywords into 66 languages.
The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.

Testimonials

Great resource for beginners or experienced marketers wanting to broaden their skill set.

Jesse EllisDigital Marketing | E-commerce | Social Media, Jacksons Food Stores

A knowledge packed two hours instructed by an expert – well worth my time to attend! The content and handouts will become a valuable resource as we navigate and build out our digital strategy for the rest of 2022 and 2023.

Jori LundgrenDigital Marketing Specialist, Ripco Credit Union

This is an in-depth rundown of everything one would need to get started on the Google Ads space. With three separate sessions of increasing complexity, these seminars prove to contain great value for those new to Google Ads as well as experienced veterans alike.

Xander ShomanDomestic Marketing Coordinator, Hunter Industries

This was a really great introduction to Google Ads! I went into this session with very minimal knowledge of ads and how they work, and really felt like I learned a lot. Can’t wait to apply my knowledge to my own company!

Hayley McLaughlinMarketing Communications Specialist, KwikTag by enChoice

Andreas was awesome, his time passion showed through about helping marketers get the most from their campaigns.

Lewis LeoceMarketing Manager, Future Fintech Labs

The workshop was very informative and provided several tools for researching and managing keywords. As a novice with Google Ads, this will be extremely helpful.

Dyan DaltonVP - Marketing & Sales, FICS

Andreas was very kind and informative. Looking forward to completing the additional two courses.

Brittany McKeeGlobal CRM Manager, Lee Spring

If you are considering using Google Ads, you must attend Andreas’ presentation! I have read dozen of blogs and watch many videos about Google Ads, but they did not even scratch the surface compared to Andreas’ knowledge on the subject.

Dustin DedrickDigital Marketing Strategist, Averhealth

Everything in this workshop was so useful and went well beyond some other Google Ads classes I’ve taken. It was a perfect mix of foundational information and key strategies/concepts to use to begin implementing a better SEM strategy. Looking forward to the intermediate and advanced courses offered.

Michele De VenutoMarketing Programs Manager, JBJS, Inc.

The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!

Madison ZaccardelliMarketing Coordinator, Paper Source

This is a comprehensive overview of getting started with Google Analytics and explains why it is critical to use Google Ads to ensure priority SEO placement for your business. The ability to access the playback of the presentation is very helpful so you can go back to the teachings at any time.

Ryan SimoneauDigital Content Manager, Las Vegas-Clark County Library District

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May 5, 2022/.

You’ll see how to test keywords to find the best ones. Then, use free tools to convert your keywords to lower case (to remove duplicates), sort keywords into categories, make permutations of your top keywords to create more keywords and translate your keywords into sixty-six languages.

Finally, we look at how Google reviews and selects websites. What are their selection criteria? What do Google’s 8,000 Quality Reviewers look for? What do they want to see? What are their red flags? This gives you ideas for improving your pages. (We’ll give you copies of Google’s manuals.)

Each section includes a checklist for your work. We also give you spreadsheets for managing your keywords.

'>

Use SEO for Digital Marketing Masterclass–Module 1, Keyword Research

May 03, 2022

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 1 Only (Pre-recorded): regularly ~~$300~~ now 25% off—$225. Enroll here.

Special Series Pricing: All four SEO workshops $1,200 now 45% off—$660. Enroll here.

ENROLL NOW
Module 1
(Pre-recorded Online)

ENROLL NOW
SEO Four-Module Series
(Live and Pre-recorded Online)

Why Take this Course?

This is module 1 of a four-module series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four -part series covers:

Keyword research: How to find the best keywords and spoken queries.
How Google evaluates pages. What they look for, what is good, and what is bad.
On-page SEO: How to get better site indexing and improve what your visitors see on the page.
Technical SEO: How to find and fix technical issues that affect your site ranking.
Off-page SEO: Additional steps to improve your page’s ranking in Google.
Page Optimization for Speed: Google gives preference to pages that open quickly.

The first session starts with Keyword Research, which is the foundation of SEO. You’ll see how to use eight free Google tools to find the keywords that your audience uses to search for your company, products, and services both on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You can also use this to write pages, ads, social posts, content marketing, and make videos.

The secret to keyword research is testing. Which keyword works best? There is an easy way to quickly test thousands of keywords to find the ones that work for your website. You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keyword lists for free into other languages.

Finally, we look at how Google selects which pages will appear in search results. You’ll understand what Google wants to see on web pages. Google updated their criteria in December 2022. We cover the key points.

The SEO workshops are hands-on and practical, with lots of examples, tips, notes, and insights. You’ll see dozens of tactics to apply, including code for you to copy, paste, edit, and use, along with checklists for your work. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing. You can do the work yourself, or, by understanding it better, manage staff, agencies, or consultants. You can take the courses à la carte individually or purchase the four-course bundle for a significant discount.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.

Module 1, workshop date and time:

Pre-recorded. Next live workshop coming in Fall 2023.

ENROLL NOW
Module 1
(Pre-recorded Online)

ENROLL NOW
SEO Four-Module Series
(Live and Pre-recorded Online)

Key Takeaways:

Keyword Research: We look at free tools to find thousands of keywords, including your competitors’ keywords. You’ll also see how to find your audience’s questions when they search.
You’ll see how to test keywords to find the best ones. Then, use free tools to convert your keywords to lower case (to remove duplicates), sort keywords into categories, make permutations of your top keywords to create more keywords and translate your keywords into sixty-six languages.
Finally, we look at how Google reviews and selects websites. What are their selection criteria? What do Google’s 14,000 Quality Reviewers look for? What do they want to see? What are their red flags? This gives you ideas for improving your pages.
Each section includes a checklist for your work. We also give you spreadsheets for managing your keywords.

ENROLL NOW
Module 1
(Pre-recorded Online)

ENROLL NOW
SEO Four-Module Series
(Live and Pre-recorded Online)

How to Convince Your Boss Why You Should Take this Workshop:

You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.

Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:

Manage SEO: You’ll understand how to set up and run your SEO projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
Use the Before/After Reports: This SEO course includes reports for you to fill out before and after the SEO work. This lets you measure your results.
Cost-effective: This course will help you to carry out SEO faster and at a lower cost.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to send an email to the instructor.

Download Material:

Recorded video of PowerPoint presentations with audio.
Complete PDF of the PowerPoint presentation.
Step-by-step instructions in numbered lists with the links and checklists.
Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
Google’s internal training manual for their page quality review team.
LPO ebook by Andreas Ramos.

Who is the course for?

Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in SEO since the mid-90s. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Testimonials

Interesting insight and actionable tips from an industry expert.

Marlana MartinelliSr. Editor, SEO, Dun & Bradstreet

I liked that I came in with some understanding, and that the course started from the beginning and gradually increased in hardness.

Anna PlehnEcommerce Marketing Manager, ViewSonic

This has been a valuable and eye-opening for someone like me who is not in Marketing. I’m excited to take what I’ve learned so far and discuss with our Marketing team to see if they’re doing any of the things that were taught in this session.

Lily HunterSenior Product Manager, eCommerce and Supplies,Roland DGA

Dave ReyburnBrand Marketing Manager, Remedi Electronic Commerce

With these workshops I feel I will be an even better employee, more informed employee. I am looking forward to using the knowledge!

Crystal SchwartzDirector of Marketing, Pine Village

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America

The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.

Valda HilleryGlobal Written & Digital Brand Manager, Cook Medical

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence

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May 3, 2022/.

Test Webinar

March 14, 2022

Date: Friday, March 14, 2021
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PST)

Winter Discount: 30% Off
Free Lifetime Workshop Updates

Regularly ~~$250~~, Now $200

(Special Series Pricing: All three Email Marketing workshops for $750 $425. Enroll here.)

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

What you’ll learn:

The importance of email within the multichannel strategy
Understanding the objective hierarchy to guide your strategy & setting SMART objectives
- How company objectives filter down to give you laser focus on which email strategies will get you the best results and which elements to optimize
Optimizing your email design and structure: Key design considerations to ensure your emails maximize your audience engagement
- Creating open worthy subject lines
- The anatomy of an email – key sections every email has and need to be optimized, regardless of design.
- Optimizing for mobile and responsive design to enhance engagement across multiple devices
- Optimizing the email for preview pane and blocked images to ensure your message always gets across and is actionable
- Design techniques to draw the eye to your Call-to-Action (CTA)
- Optimizing your CTA color, placement and wording to maximize clicks
- Advanced email design: Interactive email to bring your message to life and help subscribers engage there and then
  - Video in email – key do’s and don’ts
  - GIF’s – the right and wrong way to use them
  - What are AMP and Creative HTML and how can you use them to better deliver your content to subscribers and generate engagement?
- Techniques to create copy that converts and connects with your subscribers
How to determine the right day of the week/time of day to send your emails and how often to communicate with them
Creating a thorough pre-send testing (QA) process to minimize mistakes
- Key areas of your campaign to test pre-send
- Tools to help you speed up the process
- What to do if a mistake does happen on a live send
Know your metrics – analyzing your results for trends, issues and potential future opportunities
Testing as a strategic issue; 5 steps to create tests that actually get results you can use (across channels!)

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Instructor: Kate Barrett

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

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